Build & Launch

Did you miss me?

Justin Jackson — Tue, 14 Aug 2018 01:00:00 +0000

I'm baaaaaack! Here’s an update.

Show notes

Sign up for my newsletter: justinjackson.ca/newsletter
On the blog: Maybe you shouldn't be a solopreneur
Leave a review on iTunes!
Send Justin a message on Twitter: @mijustin
Send Justin a message on Instagram: instagram.com/mijustin
Subscribe on YouTube
Podcast hosting: Transistor.fm
Theme music: Striker-metal.com

Update from 2021: what am I working on these days?

A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

Want to start a podcast?

EP29: To the future

Justin Jackson — Mon, 30 Nov 2015 22:11:00 +0000

I'm planning something brand new for 2016. If it's going to launch, I'm going to need your help. Go here, put your email in the sign-up form, and I'll be in touch.

Show notes

Go to MegaMaker.co, sign-up for the list, and let me know what you think
Documentary: Capital C
My software project with Marty Dill: Network Effects
I asked this question on Twitter
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
MegaMaker theme song is "Bad Decisions" by Striker.

Podcast hosting provided by Transistor.fm.

Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

EP28: Here's me at 3:49am whispering into my iPhone

Justin Jackson — Fri, 16 Oct 2015 21:20:00 +0000

Learn how the Marketing for Developers launch went, and his initial sales numbers. You'll also hear the personal audio journals he recorded during the launch process.

On sharing revenue numbers

On the other hand, sharing numbers can sometimes feel a little… icky. It can feel like you’re shoving your success in other people’s faces.And maybe I need to work on my own insecurities, but I know that no matter how successful I am, all it takes is reading another one of these stupid “How I Made $17,000 in 24 Hours” posts to feel like I’m a miserable failure. After all, I didn’t make $17,000 in the last 24 hours. So I must be doing something very wrong!

From Sacha Greif's Discover Meteor case study.

Show notes

Slides from my MicronConf Europe talk
Sacha Greif's blog post about sharing revenue numbers
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
Get Marketing for Developers

Podcast hosting provided by Transistor.fm

Update from 2021: A lot has happened since I recorded these episodes. I'm glad you're listening to them, but if you want to hear what I'm up to now go to transistor.fm/justin.

EP27: Looking for that secret sauce

Justin Jackson — Sat, 27 Jun 2015 21:52:00 +0000

Referencing the "cult of personality:"

People are buying products thinking that if they can get someone's secret sauce, they can re-create that person's success.

Adam Clark said:

In our culture, the independent entrepreneur is like the Marlboro Man. Everyone wants to be that guy.

Show notes

What do you think? Email me: words@bizbox.ca
Congrats to the winner of the Gumroad Small Product Lab: D.J. Coffman created an awesome product called the Comic Drawing Toolkit for Photoshop.
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
Read my blog post: Don't Follow your Heroes

Podcast hosting provided by Transistor.fm.

EP26: Holy Bananas

Justin Jackson — Fri, 08 May 2015 00:58:00 +0000

What is product validation? If you're building a product, you want validation. You want to know your product has value - that you're on the right track. Even deeper, you want to be validated. You want to feel like you're not wasting your time. You want to feel like your work is valuable.

"YC is like the ultimate validation that you're on to something." - Lauren Kay, Dating Ring

If you're building a business, there's only one way to validate that your product idea is good: are people paying money for it?

The only two people who can give you real feedback about your product are people who just purchased it and people who just canceled. - Jason Fried (as told to Dan Shipper)

Also, Jason Cohen says:

First, find ten people who say they’ll buy.

Current project:

I'm working on a book: Marketing for Developers

Show notes

Startup Podcast, Season 2, Episode 2
My interview with Rob Walling on Product People
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
A version of this will be up on my blog soon: justinjackson.ca

Podcast hosting provided by Transistor.fm.

EP25: The end is nigh

Justin Jackson — Fri, 10 Apr 2015 23:46:00 +0000

Justin also gives sneak peek of his new book: Marketing for Developers.

The mantra of this show has always been: "Start small and start now."

Two common mistakes product people make

We try to build ideas that are too big
We don't start building right away

All the stuff that leads up to getting started doesn't count. The only thing that matters is the work.

Writing Tip

We often make our writing too flowery and formal. Here's a way to make your writing sound more "human:" read it out loud. When you read your writing out loud, you'll know right away when something doesn't feel right.

Show notes

Podcast hosting provided by Transistor.fm.

EP24: How do we create things people want?

Justin Jackson — Tue, 07 Apr 2015 23:46:00 +0000

How do you know what people want? After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week's project: "Marketing for Developers."

Project update

You'd think that I would learn my lesson: in order to do these week-long sprints, plus record and edit this podcast, plus do my day job, I really can't have anything else on my plate. But, like an idiot, I scheduled this Season of the podcast while I was going to be away in Alberta on a 4 day road-trip.
Not sure if I'm going to make the Thursday deadline, but I'm still hoping to make a serious dent in writing this book: Marketing for Developers.

Three ways to validate your product idea

1. Email 15 people in your niche and ask them if they'd pay for your product.

This is the approach that Rob Walling used when he validated his idea for Drip:

I emailed 17 SaaS owners that I know, and I said "I'm thinking about building this product: would you use this? Would you pay me for this?" And out of those 17, I got 11 people who said yes.

2. Use a landing page with an email sign-up form

People giving you their email address is one proxy for gauging interest. This is what Nathan Barry did with his first book:

There's intention there. When you say "Sign-up to hear more about this book." The assumption there is that you're signing up because you want to buy it.

3. Do a webinar

A third way to validate your idea comes from Brennan Dunn. He thinks that doing a live webinar is a great first step. It's way easier to do a webinar (and see if anyone's interested) than write a book, or create software.

Show notes

Podcast hosting provided by Transistor.fm.

EP23: Face your fears

Justin Jackson — Fri, 03 Apr 2015 15:18:00 +0000

The theme for this episode is "facing your fears." Was Justin able to re-launch Product People Club? He talks to more of his existing customers to discover what jobs they're hiring the Club for.

“Do one thing every day that scares you.” - Eleanor Roosevelt

This week's project: Product People Club. You can see it it here: megamaker.co

Next week's project: Marketing for Developers

I started writing this book in January, 2014, but never finished it. The idea had lots of traction (over 2,200 people signed up for the waiting list). I still gets messages every week from people who want the book.

It's one of those projects that continually hangs over my head. This week, I'm going to finish it.

Show notes

Check out the Marketing for Developers landing page
Thanks to Product People Club member, James Van Dyne, for being on the show. He's on Twitter here: @jamesvandyne
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
Read my blog post: Do Things That Scare You

Podcast hosting provided by Transistor.fm.

EP22: Get some guts

Justin Jackson — Wed, 01 Apr 2015 04:26:00 +0000

This is the mid-week check-up: I had to do some hard stuff and actually call my customers, and hear what they thought of my product.

This week's project: Product People Club

Product People Club is a membership site for solopreneurs: people making their own stuff, by themselves.

Here’s the story: 2 years ago, I was fed up. I wanted to launch and validate something really quickly. So I put up a landing page for a chat room for entrepreneurs. I capped it at 10 members, and decided I’d charge $10 a month.

When I posted about it in Hacker News, it sold out in 30 minutes. The next thing I knew I had a waiting list of 200-300 people wanting to get in.

By the 5th month, I was making about $1,100 a month with the community.

Even better, early members started launching things and becoming successful:

Ryan Hoover of Product Hunt was one.
Samuel Hulick of Useronboard.com was another.

But I always felt like ProductPeople.club wasn’t a “big enough” idea. But, I was talking with Adam Clark about this today. And I realized, that a big reason I haven't promoted it more, is that I'm scared.

So, I decided to call one of my customers, Josh Doody, and ask him why he joined. He gave me a complete timeline of when he joined, and what his initial impression was.

My job this week is to talk to as many customers as I can, and figure out what job they're hiring Product People Club to do.

Show notes

Check out Josh Doody's book: Take Control of Your Career
Check out Adam Clark's podcast: The Gently Mad
Thanks to Josh Michael and My Coffee Pub for sending me the coffee package!
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
Cover image by Hey Paul Studios

Podcast hosting provided by Transistor.fm.

EP21: Haggard

Justin Jackson — Sat, 28 Mar 2015 01:00:00 +0000

It's not about you achieving the American Dream. It's about you getting 1% better ever day.

"Every time you put yourself on the line, you are creating your own luck, and increasing your chances of having some success"

What are you going to do this week to improve your situation?

The only way you get better, is by getting started.

Quote from This American Life, Three Miles

But nothing has happened for her for 10 years. I think it's some special brand of American pathological optimism, that so many of us believe the story of Melanie has to turn out to be happy, and that if it doesn't, something unusual has happened, and not just this is what happens all the time, that the supermarket might be full of Melanies.

Quote from James Altucher on the Tim Ferris podcast:

“I try to get this mindset I want to improve one percent a week. It seems like a small amount but if you do that, it results in enormous improvements over the course of the year."

This week's project: Product People Club

This week's project is an improvement on something I already have. The most successful thing I've ever launched is something called Product People Club: megamaker.co

I want to make it better. This week I'll be calling existing customers, asking them why they signed up, and also figuring out how I can improve it. By the end of the week, I'll re-launch it so new members can sign-up.

Show notes

This American Life: Three Miles (episode 550)
James Altucher on episode 18 of the Tim Ferris Show
Randy Skopecek
David Henry's Course: Stage Lighting Basics
Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter

Podcast hosting provided by Transistor.fm.

EP20: Life vs Projects

Justin Jackson — Wed, 25 Mar 2015 04:19:00 +0000

In this episode he talks about balancing our creative projects with getting out and living your life.

Ultimately, I believe that relationships are more important than the things we make.

This week's project

Weekofhustle.com - commit to building your project in a week. Start on a set date, and launch 7 days later.

Show notes

Podcast hosting provided by Transistor.fm.

EP19: Eating my own dog food

Justin Jackson — Fri, 20 Mar 2015 20:34:00 +0000

Justin is recording on the road from Edmonton, Alberta.

In this episode: with only 4 days to work, Justin launch the first product of Season 2? See what it's like to eat your own dog food.

This week's project

Back in Season 1, Carl and Justin created a WordPress plugin that allowed you to create your own online course, and sell it using Gumroad.

For this week's project, Justin decided to eat his own dogfood, and use the plugin to host his own online course. He had 4 days to re-build the course in WordPress, and launch it.

Announcement: next week's project

weekofhustle.com

Show notes

See it live: Build Your Audience course
Get the ProductPress plugin and build your own course
Bead update
Documentary: Metal Evolution
Cover photo by cartese
Follow Justin on Twitter: @mijustin
Join the newsletter
Help the show: leave a review!

Podcast hosting provided by Transistor.fm.

EP18: Announcing Season 2

Justin Jackson — Tue, 17 Mar 2015 01:20:00 +0000

Here’s the deal: normally with this show I announce a new project on Friday, and I ship it on the following Thursday.

Today is March 16th, 2015. I’m going to Vegas on April 12th for MicroConf and don’t want to launch anything that weekend.

That gives me 4 weeks, to launch 4 new projects.

Let's do this.

This week's project

I’m going to do a short week and try to launch something this Thursday. That gives me only 3 days.

I'll be using ProductPress to re-launch my course, Build Your Audience, using WordPress instead of the expensive platform it's currently on.

You can sign-up for the waiting list here: justinjackson.ca/audiencecourse

Show notes

Follow me on Twitter: @mijustin
Rate and review the show
Join the newsletter
Read my blog post: You Need Help

Podcast hosting provided by Transistor.fm.

EP17: We did wreck a few things

Justin Jackson — Wed, 11 Mar 2015 06:44:00 +0000

I give an update about the bachelor party (many soda pops, no one got hurt, everyone came home safe).

Product update

Carl and I received a cease-and-desist email for Productify. We've re-named the product ProductPress.

Future Products

Advice for people building their first product:

Start small, and start now.
Choose an idea that people want: something that will help you make your first dollar on the internet.
Set your own goals: don’t compare yourself to others.

Your first step should be to create a landing page:

Headline: You are this kind of person, with this kind of problem.
Subheadline: This product will solve this problem this way.
Email waiting list sign-up form.

Show notes

A few photos from the bachelor party: Photo 1, Photo 2, Photo3
Interview with Dan Martell
Leave us a review on iTunes
Follow Justin on Twitter: @mijustin
Join the newsletter

Podcast hosting provided by Transistor.fm.

EP16: How do you launch if you don't have an audience?

Justin Jackson — Thu, 05 Mar 2015 21:14:00 +0000

How do you launch if you don't have an audience?

Derek Moreno and Hassan both asked this question.

Your product needs a target market, and you need a way of reaching that target market.

Questions about the Build & Launch experience

Mike Dario asked:

1. What was the biggest challenge?

Find the time and energy each day, for sure. Staying focused and on-task.

2. How did you track the changes each day?

I used Sprintly (project management software). I'd log in each day, look at what I had to do in my backlog, and do that.

3. What was one thing you'll change for next season?

I'd like to do the "next iteration" sprint for each of the projects. Example: for Network Effects, I'd go out and try to get the first 10 customers in a week (record my sales calls, etc).

4. Did any of the projects seem too small, too big?

Network Effects and the WordPress plugin were definitely big projects; but the hardest was probably writing the book by myself.

5. What was the hardest part about teaming up?

Giving up control. In the past, I've been a lone wolf. Sharing everything with a partner was hard at first, but definitely a good decision in terms of our ability to get things done.

6. Why did you start Build and Launch?

I really wanted to kick my own butt into gear. I knew that committing to building and launching something every week would force me to just do it.

7. What type of project would be too big?

Most software projects I think are too big. A really long book (100+ pages) would be difficult as well.

8. In what ways was a weekly sprint helpful for these particular products? Harmful?

It was really helpful in terms of focusing on creating the smallest, tiniest version of each project. Not much harmful actually.

9. How did your wife handle this experience?

Lol. I'll have to get her on the show and have her talk about her side. ;)

10. How much after work time did you devote to this?

An average of 2 hours a day (14 hours a week). Most of this was after work, with big chunks on weekends.

Season 1 launches

The Build & Launch podcast
The Product Hunt Handbook
Network Effects: a web app for notifying groups via SMS
Irresistible Podcasting
Productify: Gumroad plugin for WP Membership Sites

Show notes

Podcast hosting provided by Transistor.fm.

EP15: The only thing that matters is doing the work

Justin Jackson — Tue, 03 Mar 2015 21:12:00 +0000

Justin responds to listener questions:

Question 1: How do you decide if an idea is worth launching?

The product founder doesn't push an idea on the people. Instead, the people provide the inspiration for the product.Your product idea really has to be something that people want. You can't force your idea on people, hoping that they'll buy.

Question 2: How do you build products if you have kids and a full-time job?

The only thing that matters, is the work – when you’re building a product, there are a lot of things you can spend your time on: tweeting, answering email, fiddling with analytics. No procrastinating. Building a product is like pushing a rock uphill: your whole focus should be getting that rock to move a little farther. Everything else is a distraction.

Question 3: What outside material are you allowed to use in a podcast?

In copyright law, there is something called Fair Use. However, it's application is complicated. For example, if I wanted to use a heavy metal track, there's a few things that might affect me using it under Fair Use: am I earning revenue from the podcast? Am I stealing business from the copyright owner? How much of the podcast does the copyrighted material take up (ie. 8 minutes of a 10 minute show?).

Season 1 launches

The Build & Launch podcast
The Product Hunt Handbook
Network Effects: a web app for notifying groups via SMS
Irresistible Podcasting
Productify: Gumroad plugin for WP Membership Sites

Show notes

We Are Not Normal People: Barber story
End of an Era: "All that matters is the work"
Heavy metal song: All for One, by Striker (from their City of Gold album)
Fair Use for podcasts
Leave us a review on iTunes
Follow Justin on Twitter: @mijustin
Join the newsletter

Podcast hosting provided by Transistor.fm.

EP14: I want candy

Justin Jackson — Sat, 28 Feb 2015 00:45:00 +0000

7 days ago, Carl and Justin set off on an adventure to build a unique WordPress plugin in one week.

Also - kids or no kids?

This week's project

The inspiration for this project came in August, after I launched my course. The course platform I was using was expensive. I was being charged $130 / month + 4% of course sales + transaction fees! Since August I've had to pay $1,288.00 to that service. If I'd used Productify, I would have paid only $39. ;)

What I really wanted was to host my course myself on WordPress, but sell it using Gumroad.

When I shared the idea with Carl Alexander he had an idea of how he could build it (without using a SaaS backend). So we did!

"This is the product I'm most excited about. I want this. I have told so many people that I want this kind of product." - Paul Jarvis

We shipped it!

Check us out on Product Hunt!

Sad news and good news

This is supposed to be the last episode of Season 1. But you folks have been so awesome of joining this journey, and sharing your journey, so we're going to keep this going.

While I get ready for Season 2, we're going to do two Q&A episodes:

Tuesday, March 3, 2015
Friday, March 6, 2015

Ask your questions by sending me an email, or getting me on Twitter.

Season 1 launches

The Build & Launch podcast
The Product Hunt Handbook
Network Effects: a web app for notifying groups via SMS
Irresistible Podcasting
Productify: sell your WordPress content using Gumroad

Show notes

"Welcome to Canada" song - Five Iron Frenzy
Review the show - I might read it on air!
Get all the stats - join the newsletter
Follow Justin on Twitter: @mijustin
Follow Carl on Twitter: @twigpress

Podcast hosting provided by Transistor.fm.

EP13: The Art of the Hustle

Justin Jackson — Tue, 24 Feb 2015 22:23:00 +0000

This week he's working on a WordPress plugin with Carl Alexander. They're hoping to ship it on Thursday; will they make it?

Everybody is in a unique place in life. Some of us have our health, some of us have more free time than others, some of us have more resources than others... that's just the way it is. The challenge is for each of to not compare ourselves to other people who are in a different situation. Instead, let's figure out: how can we make something tiny, and put it out into the world?

Adam Clark, from last week, talked about what he would do differently:

Pick something small you could launch in a week. That momentum of launching is really, really powerful.

Great quote from James Altucher:

"I try to improve myself 1% a day. It seems small, but over a year it makes a big difference."

Project update

We're combining two different platforms: Gumroad which allows makers to sell digital goods. On the other side we have WordPress, which is a publishing platform.
The plugin we're building allows you to sell the content you create on WordPress using Gumroad.
Check it out at www.getproductify.com.
We've been hustling hard and have the main functionality in place.
We still have a lot of work to do on creating a great user experience, plus more work to do on our launch strategy.

Previous week's launches

The Build & Launch podcast
The Product Hunt Handbook
Network Effects: a web app for notifying groups via SMS
Irresistible Podcasting
Productify: sell your WordPress content using Gumroad

Show notes

Carl Alexander
Jim Gaffigan, Mr. Universe
There are 110 reviews in iTunes! Leave your own review here.
Sign up for the launch list for the WordPress plugin.
Follow Justin on Twitter: @mijustin
Follow Carl on Twitter: @twigpress
Join the newsletter

Podcast hosting provided by Transistor.fm.

EP12: You gotta know when to hold ‘em

Justin Jackson — Fri, 20 Feb 2015 23:41:00 +0000

How do you know when to hold 'em, when to fold 'em and when to walk away?

Also: Justin announces the new Build & Launch product for this coming week. It's something we've never done on the show before...

Launch notes: Irresistible Podcasting Course by Adam Clark

Today's episode is a crossover episode with Adam Clark's The Gently Mad ep 33.

Did nearly 5 figures in pre-sales in December
When we last left our hero, Adam Clark, we had an honest discussion about the real challenges of building a product.
Adam had been really honest in these episodes so far; this week he gets even deeper. Here's what you don't know...

The next Build & Launch project

This week Justin is partnering up: this time with fellow-Canadian Carl Alexander. Carl lives in Montreal, and is really talented developer.

This week's product: a WordPress plugin that interfaces with Gumroad. We've talked about Gumroad before: they allow makers to sell digital products directly. This plugin will allow makers to sell membership sites, courses, etc... built on WordPress using Gumroad as the payment processor.

Previous week's launches

The Build & Launch podcast
The Product Hunt Handbook
Network Effects: a web app for notifying groups via SMS
Irresistible Podcasting

Show notes

Like the show? Leave a review!
Shake it like a polaroid picture
Follow me on Twitter: @mijustin
Join the newsletter
Blog post: This is real life
Blog post: The principle that changed my life

Podcast hosting provided by Transistor.fm.

EP11: I'll be your birth coach

Justin Jackson — Tue, 17 Feb 2015 20:31:00 +0000

This is the show where we build and launch something every 7 days. In this episode Justin does a mid-week checkup with Adam to see how he's doing with his podcasting course.

Once you've promised the world that you're going to make something, that's when things get scary. Because now you have to make it. Most of us would rather create things in our cave and not launch, because that's safe. It's time for you to go public.

Community updates

Marc Eglon built Letterlist.com
Robert is launching Emails that Win on Feb 18.
Seth Werkheiser has an awesome email newsletter called Skull Toaster. Every week he sends out heavy metal trivia + music picks.

This week's project

Listeners have asked me to do a "Build & Launch sprint" where I help someone else launch a product. So this week, I'm working with Adam Clark, to help him launch is course called Irresistible Podcasting.

Action steps: what to do when you feel overwhelmed

Get things out of your brain, and on to paper, or into project management software (we used Sprintly).
Start now, and start small. Get the first thing on your list done. Just sit down, turn off Twitter, turn off your phone, and get the work done.

Don’t try to cajole yourself into action by saying that you’re going to do one tooth then do them all. Just floss one. Do it every day. And watch what happens. I can tell you what happened to me – one day, about three weeks in, I had an itch for completion. I wanted, needed to floss them all. I wasn’t even particularly aware of the change, which seemed natural and unconscious. And now I can’t not floss. Mission accomplished. - Margaret Lukens, Floss one tooth

Previous week's launches

The Build & Launch podcast
The Product Hunt Handbook
Network Effects: a web app for notifying groups via SMS

Show notes

Follow Justin on Twitter: @mijustin
Check out Gumroad's 30 Day Challenge
Email Justin at words@bizbox.ca
Get on the mailing list to get all the launch stats
Cover image by Teza Harinaivo Ramiandrisoa

Podcast hosting provided by Transistor.fm.

EP10: Born in the 80's

Justin Jackson — Fri, 13 Feb 2015 23:04:00 +0000

This week Justin teams up with his friend Marty to build and launch a web application called Network Effects.

Were they able to launch in time?

Community update:

Corey Stone built & launched: herokeyboard.com
Kyle Adams creates incredible icons + illustrations: kyleadams.me
Justin Weiss released his book “Practicing Rails”: www.justinweiss.com/practicing-rails/

On burnout

It doesn't do you any good to burn yourself out and end up in bed... or worse, a hospital bed.

Did they launch?

YES! Network Effects launched to 10 beta testers on Thursday. You can sign-up for the beta here: networkeffects.me

Costs

2-3 hours a night (each): 14-21 hours total for the week (each).
Costs: $100 / month for Heroku, SSL, hosting for the marketing site, private GitHub

The next Build & Launch product

A lot of listeners have said they'd be interested in me partnering with someone else, and helping them launch a product in 7 days.

My buddy Adam Clark needs help - he needs to launch his course, Irresistible Podcasting, in about a week. I asked him if he wanted to do a one week "Build & Launch" sprint with me, live on air. He said yes.

You can take a look at the landing page here: irresistiblepodcasting.com.

Show notes

Gumroad will collect VAT as required and remit it to the EU.
Justin on Twitter: @mijustin
Review the show on iTunes!
Gumroad's 30 day challenge
Join the Build & Launch newsletter
Cover art by Brian Talbot

Podcast hosting provided by Transistor.fm.

EP9: I called my competition

Justin Jackson — Tue, 10 Feb 2015 20:36:00 +0000

I called a competitor on the phone.

There's always this worry that someone with the same idea is going to launch at the same time, and they're going to steal all of our thunder.

Join Justin Jackson as he talks with Kiki Schirr about not getting discouraged when competitors pop up.

It's kind of like showing up to a party and you're wearing the same dress as someone else.

This week's Build & Launch project

This is also the mid-week check-up for the second product we're building live on the show: a fully functional web application. In this episode you'll hear from my partner in crime, Marty Dill: will we be able to launch this side-project (working only in our spare time) on Thursday?

You can see the website here: networkeffects.me

Show Notes

Sign-up for the beta of this week's project: networkeffects.me
Want to get started? Check out Gumroad's 30 Day Challenge
Kiki's book: The Product Hunt Manual
Justin's book: The Product Hunt Handbook
Join the Build & Launch newsletter to get all the stats
Want to share your project? Find me on Twitter: @mijustin
Almost 20,000 listens in February so far! Help out by leaving a review in iTunes.

Podcast hosting provided by Transistor.fm.

EP8: Do you even launch, bro?

Justin Jackson — Fri, 06 Feb 2015 18:29:00 +0000

When we last spoke, I was mid-week through his experiment of building a product in 7 days. Yesterday was supposed to be launch day, did I succeed? Listen as I expose his personal audio journals to the world, chronicling his journey of writing and shipping "The Product Hunt Handbook." Explore the struggle, the obstacles, the exhaustion!

The actual work of producing a product is hard. Most of the time you waste is not getting to the actual work. In this case, the only thing that mattered was me sitting down at my computer with iBooks Author and writing. That's the only thing that brought me forward.

Initial Launch Stats for the Product Hunt Handbook

Pre-orders: 58 people pre-ordered ($605)
Total orders as of Friday morning (Feb 6): 89 total sales ($1,055)
40 sales came from Product Hunt, 32 sales came from the Build & Launch newsletter

This week's Build & Launch project

My buddy Marty and I are going to try to build an entire web application by Thursday, Feb 12th, 2015 BEFORE HIS BABY COMES.

Show Notes

Tech Douchebags podcast
The Product Hunt Handbook
Kathleen Warner, a Designer at Gumroad, posted the book to Product Hunt
Geek Beers in Vernon, BC
People have been leaving iTunes reviews like crazy!
Gumroad's 30 Day Challenge
Build & Launch newsletter (get all my launch stats)
Follow Justin on Twitter @mijustin
BEARD UPDATE

Podcast hosting provided by Transistor.fm.

EP7: Observe the tired man in his habitat

Justin Jackson — Tue, 03 Feb 2015 14:54:00 +0000

It’s the mid-week checkup! Last Thursday Justin announced the first product he'd be building. He only has 7 days to do it.

In this episode you'll hear real-life journal entries from Justin as he attempts to write The Product Hunt handbook for delivery on Thursday.

He also got a special surprise... listen to hear about that.

Follow-up

We made it to the top of New & Noteworthy in iTunes! Thank you! (Keep leaving those reviews)
You can pre-order The Product Hunt Handbook now and get $5 off (somebody already did!)
Maurice Cherry shared his new podcast, Year of Tea
Shantnu started /r/bankmanagers on Reddit ;)
Lucas da Silva from Brazil wanted to hear some heavy metal, so I played City of Gold, by Striker
Justin Hunter was inspired to start building!

Stats update

Total podcast listens: 8017
Most popular episode: "EP6: This is it: first product announcement!"
iTunes Ratings: 50
List item

Goal for today

Get the pre-order page up and ready: gum.co/producthunt/preorder

Beard update

Photo from Saturday while I was writing.

Show notes

Podcast hosting provided by Transistor.fm.

EP6: This is it: first product announcement!

Justin Jackson — Fri, 30 Jan 2015 17:28:00 +0000

Whoo. This is it. This is the day I announce the first product I'll be working on for Build & Launch. I wanted to start really small: I think the mistake most people make when they're building their first thing, is they choose something way too big.

"Nobody has the balls to do this." - Jarrod Drysdale

Product announcement

The first official Build & Launch product is... The Product Hunt Handbook.

The only way to truly validate an idea is seeing if people will pay money for it.

There’s two important things you need to cover when building anything:

Who is this for? What specific type of person am I targeting?
What’s their pain? Why would the hire this product? What’s going to convince them to take out their wallets, and buy?

New show format!

Initially, was going to do a 30 min episode a week, but people are loving these smaller 10-15 minute episodes.

Here's what I'm going to try out: I'll do 3 mini-episodes a week:

Start project + previous week’s stats
Mid-week checkup
Launch day!

Stats update

Podcast listens: 3584 listens so far (up from 814 listens today)
Most popular episode: How do you say Creeper in French?
37 ratings in the US iTunes Store (up from 12 yesterday)
My favorite review so far
Mailing list: 421 subscribers so far
347 views on buildandlaunch.net (down from Tuesday's high from 1,334 views yesterday)

Beard update

Current photo.

Show Notes

Podcast hosting provided by Transistor.fm.

EP5: Re-launch my beard (Launch Week)

Justin Jackson — Thu, 29 Jan 2015 02:46:00 +0000

Yesterday was launch day for the podcast. It landed on Product Hunt, and there was a flurry of excitement. But what happens the day after you launch? Today I talk about the post-launch blues.

We launch part of ourselves with the stuff that we do. We're launching ourselves in a podcast, or a book, or product. It's tough. - Paul JarvisYou're in really vulnerable position. You're putting something you've been working on in private out in public. The launch is fun, but then you have to do the work. And you're back by yourself. - Jarrod Drysdale

Stats update

Podcast listens: 2312 listens so far (up from 955 listens yesterday)
Most popular episode: Podcast Gear Starter Kit
29 ratings in the US iTunes Store (up from 12 yesterday)
My favorite review so far
677 views on buildandlaunch.net (up from 671 views yesterday)

Beard update

Current photo.

Launch week: How to make a podcast

Episode 1: Choosing a topic
Episode 2: Record your first episode
Episode 3: Podcasting equipment
Episode 4: Recording, interviewing, editing (yesterday's episode)
Episode 5: Launching and promoting (this episode)

How to launch your podcast

Have 3 episodes in the bag before you submit to iTunes.
Create a podcast-friendly RSS feed with your 3 episodes (I used simplecast.fm for this).
Submit it to the iTunes store by going into iTunes, clicking on iTunes Store, selecting Podcast on the right-side, and the clicking on Submit a podcast (screenshot here)
Wait for Apple to email you.
Once it's live in iTunes, it's time to start hustling. You need to get as much initial traction you get (rating, downloads, subscribes) will determine how you rank in iTunes.
Write your network individually, and ask them to rate the show. Here's the email template I used.
If you use Overcast to listen to podcasts, you can share the show on Twitter.
Find an online community that would be interested in the show. Examples: Product Hunt, Designer News, or a sub-reddit on Reddit.

Show Notes

Rate the show on iTunes!
Allan Branch (from Less Accounting) left this tweet
Gumroad's 30 Day Challenge
Build & Launch newsletter
Follow Justin on Twitter: @mijustin

Podcast hosting provided by Transistor.fm.

EP4: How do you say Creeper in French? (Launch Week)

Justin Jackson — Wed, 28 Jan 2015 01:11:00 +0000

In this episode we hear what Justin's family thinks about this crazy experiment. Also: why is Justin standing in a completely dark closet?

Launch stats

I promised that I'd share all my launch stats for each project I release.

So far, in the last 24 hours, here are the stats:

955 podcast listens
671 page views on buildandlaunch.net (almost all from Product Hunt)
12 ratings in the USA iTunes Store
5 ratings in the Canadian iTunes Store
93 upvotes on Product Hunt
Launch email list: 394 subscribers

Question & Answer

What do you use for podcasting stats + hosting? Transistor.fm
What do you use to record audio interviews over Skype? You can use Skype Call Recorder or Audio Hijack Pro. I use ScreenFlow, which is screencasting software, but it works really well for recording audio as well.
Where do you get your theme music? You can get theme music from Premium Beat and Audio Jungle. I got my music from someone local.

Want to help make Build & Launch a success? Subscribe, and leave a review in iTunes!

Big guide for starting a podcast: transistor.fm/start

Once Build & Launch starts it's official season on February 5th, 2015, Justin Jackson will launch a new product every week. Listen and learn from his wins and misses, and get motivated to ship your own SaaS, mobile app, ebook, or other digital project.

Launch week: How to make a podcast

Episode 1: Choosing a topic
Episode 2: Record your first episode
Episode 3: Podcasting equipment (yesterday's episode)
Episode 4: Recording, interviewing, editing (this episode)
Episode 5: Launching and promoting

Show notes

Podcast hosting provided by Transistor.fm.

EP3: Podcasting gear starter kit (Launch Week)

Justin Jackson — Mon, 26 Jan 2015 01:02:00 +0000

Want to start your own podcast this year? For Build & Launch's inaugural week, Justin Jackson is doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode: what kind of of podcasting gear you should get.

Want to help make Build & Launch a success? Subscribe, and leave a review in iTunes!

Justin's podcasting startup kit

Microphone: Audio-Technica ATR2100-USB
Headphones: Sennheiser HD 202 II
Editing software: Garage Band (for Mac) and Audacity (for PC)

Launch week: How to make a podcast

Episode 1: Choosing a topic
Episode 2: Record your first episode (yesterday's episode)
Episode 3: Podcasting equipment (this episode)
Episode 4: Recording, interviewing, editing
Episode 5: Launching and promoting

Show notes

Merlin Mann on Back to Work, Episode 199
Adam Clark's podcasting course
Gumroad's 30 Day Challenge
Justin Jackson's newsletter
Follow Justin on Twitter: @mijustin
This week's cover photo by Ryan Trauman

Podcast hosting provided by Transistor.fm.

EP2: A ton of coffee and feeling good (Launch Week)

Justin Jackson — Mon, 26 Jan 2015 00:38:00 +0000

Want to Build & Launch your own thing? Join Justin Jackson as he launches a new product every week. Listen and learn from his wins and misses, and get motivated to ship your own SaaS, mobile app, ebook, or other digital project.

Want to help make Build & Launch a success? Subscribe, and leave a review in iTunes!

For the podcast's launch week, he's doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode: start now and start small.

"Before you run out and buy a bunch of gear, record something now! You don't need a fancy mic to start practicing."

How to record your first podcast

Find the Voice Memos app on your iPhone
Choose a topic you'd like to talk about (see yesterday's episode)
Write out an outline for a short 5-10 minute episode
Open up the Voice Memos app and record your episode!
Repeat over and over again: practice recording that same episode dozens of times
Send Justin your mini-episode: words@bizbox.ca

Launch week: How to make a podcast

Episode 1: Choosing a topic (yesterday's episode) Episode 2: Record your first episode (this episode) Episode 3: Podcasting equipment Episode 4: Recording, interviewing, editing Episode 5: Launching and promoting

How to start a podcast

Show notes

Podcast hosting provided by Transistor.fm.

EP1: Don't make stuff for hippies (Launch Week)

Justin Jackson — Sun, 25 Jan 2015 23:50:00 +0000

Build & Launch is an experimental podcast about launching products. Every week, Justin Jackson takes you on a journey of shipping something new. You'll get to here about his missteps and wins as he creates something and then launches it to the public. Then you'll be able to check back the following week and hear about his launch stats: revenue, traffic, conversion rates, everything!

Want to help make Build & Launch a success? Subscribe, and leave a review in iTunes!

For the podcast's launch week, he's doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode is about choosing a topic.

Launch week: How to make a podcast

Episode 1: Choosing a topic (today's episode) Episode 2: Record your first episode Episode 3: Podcasting equipment Episode 4: Recording, interviewing, editing Episode 5: Launching and promoting

Show notes

Product People podcast
Kyle Fox
Merlin Mann: "People come for the topic, and stay for the voice"
Venn Diagram: choose your audience wisely
/r/bankmanagers on Reddit
Gumroad's 30 Day Challenge
Justin Jackson's newsletter
Follow Justin on Twitter: @mijustin
This week's cover photo by David van der Mark

Podcast hosting provided by Transistor.fm.