Because what if the real problem isn’t visibility at all?

In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.

Drawing from Mike’s Pumpkin Plan framework (a core influence behind Melissa’s Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.

Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.

If your business feels scattered, inconsistent, or like it’s working harder than it should… this episode is your permission slip to simplify.

In This Episode, We Cover:

• Why most business owners think they have a visibility problem (but actually don’t)
• The difference between a marketing problem and a focus problem
• How “too many pumpkins” shows up in your services, clients, and marketing
• Why narrowing your focus makes your messaging instantly clearer—and more powerful
• The mental hurdle of letting go of clients (even when you need the revenue)
• How to identify which “pumpkins” to remove first in your business
• What happens when you fully commit to your best clients and best work
• The real-life transformation business owners experience when they implement The Pumpkin Plan

Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

More content. More platforms. More noise.

But what if the reason your marketing isn’t converting… isn’t because you’re not doing enough—
 it’s because you’re missing the one thing that actually builds trust and drives sales?

Connection.

In this episode, Melissa breaks down the difference between being visible and being known.
She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-new coach who signed clients in a week just by reaching out like a human.

If your marketing feels forced, exhausting, or inconsistent… this is your reset.

You don’t need to do more.
 You need to connect better.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.

The truth? There is never a perfect time to start or grow a business. Life will always be busy.

Which is why systems matter.

In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.

Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.

If you've ever felt like your business is running you instead of the other way around, this episode is for you.

Chanda on IG

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

I was working with a photographer who described her sessions as making photo shoots “less miserable.”

Funny. Honest. Very her.

But then she told me what her clients actually say when they see their photos:

“Wait… that’s me?”

That’s the message.

Not the process.
 Not the joke.
 The result.

So if your marketing isn’t landing, ask yourself:

👉 Are you using the words you like…or the words your customers already say about you?

Those are the words that convert.

If you want help uncovering the messaging that actually resonates, I can help audit your website, social media, and Google presence so everything is clear, consistent, and attracting the right people.

Because when your message is right, your business becomes the obvious choice.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

And here’s why.

If you’re a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.

Maybe what used to work in your marketing isn’t working anymore. Maybe you’ve added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.

You’re not failing.

You may just be disconnected from the original engine that built your momentum.

In this episode, I’m sharing:

• Why we rebranded from Brick + Mortar Visibility
• The real reason so many small businesses stall after early success
• How marketing shifts over time (and why that matters for local businesses)
• What I learned from pivoting my own brick-and-mortar studio
• One powerful question to ask if your business feels stuck

Whether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.

And this podcast is about building it on purpose.

Because being good at what you do isn’t enough anymore.

You have to be seen. You have to be known. You have to be trusted.

Let’s make your business impossible to ignore.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

And let’s be honest…
 Chances are, you’re going to need cash to make those plans happen.

In this episode of Brick and Mortar Visibility, I’m joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.

Danielle brings clarity, confidence, and zero fluff as she breaks down:

• Six overlooked tax write-off categories that can immediately impact your bottom line
• Her three-step framework for managing money like a CEO
• A clear, straightforward answer to when it actually makes sense to become an S-Corp
• The four people every business owner needs on their money team
• Why mixing personal and business finances creates long-term stress
• And how to think about taxes as a year-round strategy, not a once-a-year scramble

If you’ve ever felt overwhelmed by numbers, unsure if you’re doing things “right,” or frustrated by how much you’re paying in taxes — this conversation will give you practical answers and real confidence.

This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.

A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.”

With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.

She’s been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.

When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.

Gifts for Our Listeners

Follow Danielle
Website
Instagram
Facebook
LinkedIn

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.

People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.

That means your Google Business Profile, your website, and your social media channels still matter — a lot.

In this episode of Brick and Mortar Visibility, we’re focusing on one of the most powerful tools you can use right now: video.

Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.

I’m breaking down four simple ways to use video strategically so:

• People stay on your channels longer
• Your brand builds authority and familiarity
• Your visibility compounds instead of stalls
• And your business shows up when people are actively searching

If you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.

We cover:

• A timely Google Business Profile PSA (and why it matters more than you think)
• Why most business owners can’t see the visibility gaps costing them customers
• My $39 Website + Social Media Audit and how it helps you see your business through a customer’s eyes
• And the One-Sheet Planning Tool I use every year to map quarterly goals, build systems, and stay focused

I also walk you through how I use this one-page plan with my team, how it supports SOPs, reviews, and leadership decisions — and why small, intentional changes compound over time.

If you’re looking for a calm, clear way to plan for 2026 without pressure, this episode is for you.

DM me “ONE SHEET” on Instagram or LinkedIn and I’ll send you the template I use or click here!

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Today on the podcast, I’m joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.

In our conversation, we break down:

• The biggest myth about business credit that holds owners back
• The true difference between personal credit vs. business credit
• When a business owner should stop relying only on personal credit
• Where brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiring
• How to determine if financing is a smart growth move — or a risky one
• Surprising financing options many small business owners overlook
• And the systems every brick-and-mortar business should have in place before they ever need funding

We also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.

By the end of this episode, you’ll walk away with:
 ✔ A clearer understanding of how business credit actually works
 ✔ More confidence around financing decisions
 ✔ And practical next steps to protect and strengthen your business financially

If you’re building a local business and want long-term stability, this conversation is essential listening.

A little about our guest: 
Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader’s Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.

SOCIAL MEDIA LINKS:

Website: www.gerridetweiler.com 

LinkedIn:https://www.linkedin.com/in/gerridetweiler 

Instagram:@navsmb 

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Here’s the truth:
 Most business owners aren’t struggling with SEO because they’re doing nothing…
 They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their visibility.

In this episode, I walk you through:

• Why your homepage needs to do more than look cute
• What actually belongs above the fold for SEO and conversions
• How to structure your homepage so Google and humans understand what you do
• The hidden SEO mistake happening in most website menus
• Why being “creative” with page names can cost you traffic

I also reference a powerful concept from my mentor Donald Miller:

And I explain exactly how that showed up in this audit — and how we fixed it.

If you’ve ever wondered:

• “Is my website actually helping my SEO?”
• “Is my social media hurting or helping my Google visibility?”
• “Do people immediately understand what I offer?”

This episode is for you.

🎯 Want my eyes on your website + favorite social platform?
You can grab a full Social Media + Website Audit for just $39 and get clear, actionable feedback you can actually use.

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.

And here’s why she’s different:
 Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.

We also talk about:
 ✨ Why inventory-based businesses require a different financial approach
 ✨ The hidden habits that sabotage boutique profit
 ✨ How to finally understand your numbers without wanting to cry
 ✨ And why Profit First doesn't work for retail! 

If you’re in the retail industry or know someone who is, share this episode with them. Christyne is the go-to accountant for boutique retail, and she’s about to make your financial life SO much clearer.

A bit about our guest: Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

But… we don’t do any of this alone.

We have:

• the mentors who guide us
• the tools that keep us organized
• the experts we trust
• the partners who cheer us on
• and the small business community that keeps the flame lit

I wanted to pause in this week of gratitude and say out loud what we all know is true:

We are only able to serve, share, and show up because others pour into us.

And that’s exactly why I’m sharing my Tools I Love list today.

Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…

We SHARE it.
 Because that’s what good friends do.
 We share the recipe.
 We share the shortcut.
 We share the wisdom.

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.

We’ll unpack:
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every time
✨ Creative, low-cost community outreach ideas for studios and local businesses

PLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.

Because visibility doesn’t have to cost a fortune — sometimes, it just takes one creative idea.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Local to Stillwater, MN and want to join the walking club? 

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.

Inside, I share:
 • The emotional moment that stopped me in my tracks
 • Why empathy matters more than achievement
 • The real reason entrepreneurs burn out (hint: isolation)
• What every business owner needs but rarely asks for
• Why masterminds and safe circles dramatically change your growth
• And how to stop white-knuckling your way through the hard seasons

If you’ve been feeling tired, overwhelmed, or like you’re carrying your business on your own shoulders… this episode is a warm blanket, a deep breath, and a gentle nudge toward the support you deserve.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.

We’ll talk about:
 ✨ How to identify your best offers (and when not to discount)
 ✨ Creative ways to collaborate locally and drive visibility
 ✨ Building long-term loyalty instead of one-day deals

Plus, I’m re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.

Let’s make this year’s sale your most aligned—and profitable—yet.

It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2025?

As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO,  Black Friday becomes your moment to stand out.

In this episode, I’m diving into why I believe 2025 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2025 on a high note. ✨

Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

Key take aways:
1. Why are you doing a Black Friday Event
2. Strategy in products and pricing
3. Who are you really competing with
4. How to make your black friday event SEO savvy
5. The timeline of your marketing efforts
6. What can you expect

Grab it here: https://www.msmelissarose.com/blackfriday

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.

In this episode, we dig into:
 💸 The biggest financial mistakes studio owners make (and how to fix them)
 ⚖️ Why mixing personal and business accounts is more common—and costly—than you think
 🎟 The surprising truth about treating gift cards and class passes as revenue
 📊 How to actually calculate your true marketing costs—and why this number changes everything

Paul breaks it all down in plain English and even shares a powerful resource: his free video, “Understanding Your Fitness Business Finances.” Grab it in the show notes, then go listen—your future self will thank you.

rochaccountingservices.com
Email: paul@rochaccountingservices.com
IG: @paulrochfitbiz
FB: https://www.facebook.com/paul.roch.16
LinkedIN: https://www.linkedin.com/in/paul-roch-cpa-1b758b84/

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.

Tune in to learn:
 ✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
 ✨ How visibility attracts not just clients, but like-minded team members
 ✨ Why strong leadership and great marketing are deeply connected
 ✨ The mindset shift that keeps you calm when life—and business—throws a curveball

Plus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

That’s where today’s guest comes in.

Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.

Get ready for a conversation that’s going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.

A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmed
entrepreneurs honor their lives and become the architects of their own success. Mel uses their
spiritual gifts and their 15+ years of business-building experience to slash entrepreneurs’ stress
and bring their success to life! By merging Human Design with traditional business development
tools, Mel coaches others on how to connect with what they want and implement their strengths
and strategies to be profitable every day - mentally, emotionally, and financially.

LinkedIn- https://www.linkedin.com/in/melmcsherry/
Instagram- https://www.instagram.com/mel_mcsherry
Website- https://www.melmcsherry.com

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In this episode, I’m talking about:
 ✨ Why confusion + frustration often show up right before breakthrough
 ✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
 ✨ The power of vulnerability in business—and how it creates solutions
 ✨ Why Q4 is the time to set yourself up for your next-level year

If you’re ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it’s time to Level UP.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.

Today, I’m thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it’s those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.

Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:

• How to make your profile banner instantly showcase who you are + what you do
• Why engagement on LinkedIn is different from every other platform (and how to use it)
• The overlooked credibility builders that bring more referrals and leads your way

If you’ve ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.

Want an expert to look at your LinkedIN profile.  Go to my girl Miranda VonFricken

Meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.

You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple for people to work with you
✅ Why hashtags are a must

If you’ve been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work.
 
Meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.

You’ll learn:
 ✅ Why your “About” section might be costing you leads
 ✅ The #1 post that should always be pinned at the top
 ✅ How your cover photo can do more of the heavy lifting
 ✅ Why local groups are your visibility goldmine
 ✅ And the overlooked power of creating Facebook events

Take 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.

🎧 Tune in now, then grab your free Google Business Profile Masterclass (Sept 16) or come meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

After testing new strategies with my clients this month, I saw exceptional growth across the board — and I’m breaking it all down for you in this episode.

Inside, I share:
 ✨ The #1 principle that makes every strategy work better
 ✨ How to roll out “what’s new” in your business to get people’s attention
 ✨ Why carousel posts are outperforming everything else right now (and how to create one that gets engagement)
 ✨ How adding humor (even if it’s not “your thing”) can skyrocket connection and reach

Social media doesn’t have to feel like a guessing game. These are the tactics that are working now — and you can start applying them today.

And if you’re ready for accountability and support to make this stick? Check out LEVEL UP—my mastermind for studio owners who want consistent action, real results, and more time back.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.

From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most profitable program—what started as “flaws” or “detriments” became the exact reasons people trusted and chose my business.

Inside this episode, you’ll hear:

• 🎭 How a perceived weakness in your business might actually be your biggest draw
• 💇 Why authenticity (like embracing my gray hair!) builds deeper trust with your people
• 🩰 My story of building a home-based studio—and how it attracted the perfect-fit clients
• 📈 How six-week sessions, once seen as a weakness, became our #1 revenue driver
• 🕵️ Questions to ask yourself to uncover what to “feature” in your own studio

And of course, I’ll share how consistency and accountability inside LEVEL UP can help you spot and feature your brilliance instead of hiding it.

Because your quirks? Your isms? Those might be your next big win.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar?

Everything shifted when I stopped trying to do business like everyone else and started living in alignment with who I am. I got clear on what I wanted (yes, I literally drew it out), held onto the belief that it would happen, and released the pressure of how it would come together. That clarity—and willingness to walk away when things didn’t fit—opened doors I couldn’t have planned for.

In this episode, I’ll share:

• The miracles and setbacks that led me here
• Why unwavering belief (without attaching to the “how”) is powerful
• How living authentically creates alignment—and alignment attracts opportunities
• A simple reflection to check if what you’re doing now is truly moving you where you want to be

By the end, you’ll be inspired to pause, reflect, and get clear: Are you living in alignment with who you really are, or chasing someone else’s version of success?

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.

We’ll cover:

• Why authenticity is your biggest marketing advantage right now
• How to meet your clients exactly where they are (instead of just telling them what you offer)
• Ways to make your marketing feel human without losing professionalism
• How showing up less curated can create more connection—and more sales

If you’ve been feeling like your marketing isn’t landing, this might be the shift you need.

🎧 Listen now and let’s talk about showing up real, raw, and ready to connect.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.

Inside this episode, I’m breaking down:

✨ How delegating led to record-breaking results
 ✨ The mindset shift that helped me really trust my team
✨ Why studio owners often cling to “doing it all”—and how to stop
✨ 3 simple ways to start letting go without everything falling apart
✨ What freedom really looks like when you run a studio on your terms

If you’ve been trying to grow your studio while carrying the entire business on your back—this is your sign to loosen the grip.

Because when you stop doing it all yourself, that’s when real growth happens.

🔥 Ready for accountability and smart strategy to help you delegate, grow, and actually enjoy your business?
 Check out LEVEL UP —the mastermind for studio owners who are done doing it alone.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

I'm pulling back the curtain on the one strategy that changed everything for me: SEO.

As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and creating content that kept me visible and trusted in my community.

In this episode, you’ll hear:

• Why SEO is your best friend as a studio owner
• How I started (imperfectly!) back in 2016 and never looked back
• What you can do TODAY to attract more of the right clients, with less hustle
• How visibility fits into building a studio that works for your life

And if you're ready for accountability, strategy, and a no-fluff community to grow with—check out my LEVEL UP mastermind. Because running a studio shouldn't mean running yourself ragged.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and now mentors and markets for retail brands nationwide. Sarah shares her real-talk wisdom on marketing for small businesses, particularly those running brick-and-mortar or boutique retail operations.

Plus, we kick off the episode with a quick check-in about Profit First—because it’s Q3, and if you’re following the method, it’s time to take that 50% profit and celebrate your progress!

Tune in to hear:

• Why boutique retail deserves a real marketing strategy
• Simple shifts to increase your retail sales
• How to think like a retailer inside your service-based biz
• A dose of inspiration from Sarah’s journey and hard-won lessons

🎧 Press play to learn how to make your boutique retail space more profitable—without the overwhelm.

More about our guest:
An entrepreneur, Sarah Kowal went from broke-a$$ to owning two successful businesses. She has spoken at numerous business forums (various chambers of commerce, the MN Retailers Association, other business groups, and as a mentor with Twin Cities SCORE) and serves as a judge, mentor, and marketer for business pitch competitions. She has made a difference for thousands of entrepreneurs. Her startup, WeatherVane Creamery, was recognized by the American Cheese Society for its innovation in dairy retail. She hustled to generate funding from over 70 private individuals, pitched to Howard Shultz of Starbucks (and over 10,000 Starbucks shareholders!), and generated a ton of media coverage, including FOX Morning News. Currently, she is the Founder and Master Biz Hacker of Project Biz Lab, an online business academy, and Owner/Operator of InSIGHTful Low Vision, LLC, a boutique marketing agency.

Your GO-TO LINK for all things Melissa Rose-: Level UP: Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Newsletter, Referral Partners, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you.

We’re talking:

• Why SEO doesn’t have to cost thousands (really)
• Where to start if you’re DIY-ing it—and how to avoid the common overwhelm
• How Jade helps studios dominate search results without a giant marketing budget
• And the ridiculously generous offer she drops at the end of the episode (no, seriously—don’t miss it)

I’m stepping away from SEO consulting to go all-in on my Level UP program—and Jade is the expert I trust to take the reins. She gets studio life, understands what matters locally, and is leading the charge on integrating AI into modern SEO.

If you’ve ever felt like SEO is out of reach, this is the episode that will change your mind.

🎧 Plus: Grab my free Google Business Profile Workshop to make sure your studio shows up where it counts most—on Google.

A bit about Jade Pruett: A leader in the SEO world, the founder of HelloSEO and SEO specialist, Jade Pruett. Jade has pioneered strategies that streamline workflows, amplify client outcomes, and foster human connections in business. With over a decade of expertise in navigating and leveraging Google’s algorithm to help hundreds of brands and businesses gain visibility and connect with their ideal clients, she has also created influential SEO strategies for CNN, Business Insider, and notable SaaS brands. 

Jade is also a mentor at Columbia’s tech incubator, the Boyd Center, as well as an Entrepreneur in Residence at the University of South Carolina’s Darla Moore School of Business. Jade also shares her forward-thinking approach to integrating AI into SEO by leading AI workshops.

Your GO-TO LINK for all things Melissa Rose-: Level UP: Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Newsletter, Referral Partners, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.

Because hope is not a strategy.

In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I’ll share how we measure growth, create momentum, and yes…how we gently level up expectations as your business grows.

Whether you’re hiring for the first time or realizing it’s time to get more intentional with the team you already have—this episode will give you the steps to create a team that not only performs, but thrives.

And if you want support putting this into action, that’s exactly what we do inside my Level UP Mastermind—so stay tuned till the end for more on that.

Let’s get into it.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.

What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a major opportunity started unfolding—one that I had been dreaming about for years.

Inside this episode:
 ✨ Why a 90-day test is the best way to spark momentum
 ✨ What I learned from doing 100 days of consistent content
 ✨ How to test your big idea—without burning out
✨ What I’m doing in Q3 to get closer to my dream goal
✨ And how you can do it too—with support from my Level UP program

Whether you're feeling stuck, need a fresh spark, or want to challenge yourself to show up differently—this episode is your invitation to take action (and let go of perfection).

🎧 Listen in, get inspired, and then commit to your next 90 days.

Because growth isn’t a mystery—it’s a decision.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.

Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.

In this episode, you’ll hear:
 ✨ Cory’s epic story of how he designed a life and business on his terms (seriously, you’ll be inspired)
📄 The 5 legal documents every studio owner must have
⭐ And how Cory has over 400+ 5-star Google reviews—with actionable tips you can swipe today

Cory is a preferred referral partner here at Brick and Mortar Visibility, and that’s because I trust him with my own business—and I want you to have that same support. (Psst—check out my full list of trusted experts under the “Work With Me” tab → “Referral Partners.”)

So pour your coffee, pop in those earbuds, and let’s get into this power-packed conversation.

Connect with Cory for Legal Help

Conscious Counsel on IG

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).

Inside the episode:
✅ The one photo mistake that could be costing you clicks
✅ Why your business name might be confusing Google—and how to fix it
✅ What to do right now if a client says they’re taking a break
✅ The review tip that boosts both SEO and conversions
✅ How to audit your website pages for maximum trust-building power

If you want your studio to be the only option in town—this episode is your summer checklist.

🎧 Tune in now, take 15 minutes, and implement these today.

Referred to podcast:
Google Reviews 101: Listener Q&A on What NOT to Do - Mastering Excellence with Your Google Business Profile
How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile 

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.

Inside this episode:
 ✨ Why hiring before you're ready might be the smartest move you make
 ✨ The onboarding experience your clients are craving (and how to create it)
 ✨ What happens when you stop trying to do it all yourself
 ✨ How to build trust in a world that’s short on it
 ✨ And why your success line might not be what you thought it was

If you’re a studio owner who’s ever felt the highs and lows of this business, this one’s for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what’s next.

🎧 Tune in, and then tell me—what’s your biggest lesson this year?

Referred to podcast:
Ten effective ideas to WOW your clients, team & community
How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile 

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

Enter: peptides.

I’m sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She’s helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She’s a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things.

Whether you’ve heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new.

🎧 Tune in to hear how a simple wellness shift could be the game-changer your body—and your business—have been craving.

MakeWellness - learn why I love it!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.

 They’re more hesitant, more distracted, and waiting until the very last minute to commit.

If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it.

Inside, I’m sharing: ✨ Why buyers are stalling—and what to do right now

 ✨ Smart ways to create urgency without feeling pushy or desperate
 ✨ How flyers, text messages, and other simple systems can outperform email alone
 ✨ Why making your buying process Amazon-easy could be your summer secret weapon

PLUS — I’ve got a free gift for you:

 "40+ Places to Promote Your Studio for Free"

 Because visibility = enrollments. And it costs you nothing but a little action. 🙌

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).

We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = raining money (and more peace)
✨ When it’s time to bring on a CFO—and what that looks like for brick-and-mortar businesses

Whether you're a yoga studio, dance academy, or boutique fitness pro, Lauren's advice is the breath of fresh air your finances (and nervous system) need.

🎯 Ready to scale with confidence? Tune in now and start thinking like a CFO.

A little bit about our guest:
Lauren Schoenfeld is the founder of Active Core Consulting, offering fractional CFO, bookkeeping, sales, and operations coaching for health and wellness entrepreneurs. A self-proclaimed numbers nerd and athlete, Lauren empowers CEOs to confidently manage their finances and prioritize profit. She has grown her business while healing her body through nontraditional modalities and is on a mission to end hustle culture for entrepreneurs!

Grab Laurens FREE tools, like her spending calculator by getting on her email list. 

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

I dive into:

• A real-life parenting moment (and why dishes matter)
• The power of consistency in parenting and in business
• Why inconsistent info online is costing you customers
• A quick task to clean up your online presence today

So whether you’re raising little or big humans or building your business (or both), this one’s for you.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

You’ll learn:
 ✅ What types of photos to upload (and what most business owners miss)
 ✅ The #1 mistake people make with Google updates
 ✅ How to use geo-tagging to get found by more local customers
✅ My go-to strategy for keeping your listing fresh and optimized

📸 Photos aren’t just pretty—they’re powerful. Let’s use them strategically.

🎁 Grab the full (and totally free) Google Business Profile Workshop at brickandmortarvisibility.com → Click “Work With Me” to get instant access.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table.

Referrals are the easiest, warmest leads you’ll ever get, but hoping for them isn’t a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.

In this episode, we’re diving into:
 ✨ How to build a referral program that actually works (without feeling pushy).
✨ The secret weapon for local SEO (hint: Google Reviews = public word-of-mouth).
✨ Easy ways to track & reward referrals—so customers keep spreading the love.
✨ Why referrals + SEO are a cash-flow GOLDMINE for brick-and-mortar businesses.

This isn’t just about getting more customers—it’s about creating a business that grows effortlessly. 
Ready to make it happen? Hit play now! 🎧💥

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this episode, we’re breaking down three game-changing ways to use brand ambassadors to grow your local business (without cringing at the word "influencer"). Whether it’s showcasing loyal customers, partnering with a community rockstar, or tapping into local networks like your chamber of commerce—this is a strategy you don’t want to sleep on. Plus, I’ve got a free Brand Ambassador Checklist so you can take action right away. Ready to work smarter, not harder? Hit play! 🎧🔥

Referred podcasts: Be the Only Option in Town: Mastering Referrals with Stacey Brown Randall

Your download: https://www.msmelissarose.com/ambassador

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can apply today.

And if you’re craving more support, accountability, and straight-up strategy, Level UP: Your Business, Your Life is where the real magic happens. Inside this mastermind-style group, we dive deep into marketing, mindset, and leadership—while also making sure your life isn’t sacrificed for your business. Because success should feel good, not just look good.

🎧 Tune in now and let’s get to work!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what?

In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings.

I'll walk you through:
 ✅ Why featuring specific products or services drives BIGGER results
 ✅ How I realized my 2-year-old dance classes were struggling—and the simple marketing shift I made to fix it
 ✅ Easy steps to create blog content that attracts your dream clients

If you’re ready to create content that works for you and fills the gaps in your marketing, this episode is a must-listen.

🎧 Tune in now and learn how to write blog content that boosts visibility, builds trust, and gets results!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route.

I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks, I’ve been documenting my thoughts—big, small, and sometimes totally unexpected. So for the next few weeks, I’m sharing these reflections right here on the podcast as a single mom who owns a brick and mortar business. 

Today is Day 17, and I found myself thinking about a question I’ve been asked many times: What advice would you give to someone contemplating divorce?

I know—this feels like a hard left from marketing. But as brick and mortar business owners, we aren’t just our business. We are partners, parents, and sometimes, we become co-parents. And after walking this road myself—five kids under 11, fifteen years of marriage—I’ve learned a thing or two.

So if you’ve been here, or you know someone who has, I’d love for you to share this episode and drop your own words of wisdom. Because no matter the journey, we learn best when we learn together.

🎧 Listen in, reflect, and let’s talk.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business.

In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish:

🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (Hint: Google loves this!)

📩 Email Gold: Are you emailing your list with your blog goodness every time?  What about when people inquire for your services? When responding to inquiries, link a relevant blog post for extra value and longer engagement.

📲 Social Media Magic: Repurpose blog content into posts, carousels, and yes—even your Google Business Profile updates!

🔗 FAQ Power Move: Link your blogs to your website’s FAQ section for easy, SEO-friendly navigation.

🎯 Share & Repeat: The secret sauce? Make blog sharing a habit—not a one-and-done event.

Your blogs can help position you as THE go-to expert—so let’s dust them off and put them to work! 💥

🎧 Tune in now!

💬 Ready to go even deeper? DM me “Level UP!” to learn more about our mastermind where we make brick-and-mortar businesses the ONLY option in town.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility.

The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue.

But here’s the deal: this isn’t the first time, and it won’t be the last. That’s why in today’s episode, I’m breaking down three things you NEED to do right now to protect your Google reviews and make sure you’re not left scrambling the next time something like this happens.

🔥 Don’t wait—press play, take action, and let’s keep your business visible!

And hey—if this episode helped you, leave me a review on Apple Podcasts (ironically, it won’t disappear there! 😉).

Other Podcasts:
A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further!

Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar

Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile

"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!

How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a business visibility setback:

✅ Pause & Assess – What’s really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently?

✅ Get an Outside Perspective – Sometimes, we’re too close to see what’s missing. A mentor, business coach, or mastermind group (hello, Level UP!) can help you pinpoint what’s not working.

✅ Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins.

Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What’s one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind—because we don’t do business alone!

👉 If this episode helped you, do me a favor—leave a review on Apple Podcasts! It helps other brick-and-mortar business owners like you get the strategies they need to stand out. 🎧🔥

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start.

With the support of the mastermind, we helped him:

✅ Narrow his focus to just three core offerings for clarity and impact.
✅ Introduce price anchoring with a high-ticket option (spoiler alert: it worked!).
✅ Shift his mindset and reconnect authentically with past clients, setting him up for a thriving season.

In just 30 days, his business—and his outlook—completely changed. If you’re feeling stuck or unsure about your next move, this episode is packed with actionable tips and motivation to help you simplify, focus, and create results.

🎧 Tune in now to hear how small shifts can create big wins!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way.

You’ll discover:
✅ How to showcase your unique experience to build a relatable brand.
✅ Tips for demonstrating your expertise and boosting credibility.
✅ Strategies for establishing authority through reviews, partnerships, and content.
✅ Actionable steps to create a secure, trustworthy online presence.

Whether you’re looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away.

🎧 Tune in now and learn how to build a business that not only stands out but also stands strong!

👉 Don’t forget to share your favorite takeaway in the comments or tag me on social media—I’d love to hear how E-E-A-T is transforming your business!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.  

As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been there! Clients paying late, surprise expenses, and that never-ending hustle—it’s enough to drive anyone crazy.

But then, I discovered Profit First by Mike Michalowicz, and WOW—game changer! This simple, practical system helped me take control of my finances, stop the constant juggling, and finally start paying myself first (just like my dad always said).

In today’s episode, I’m spilling all the details on how Profit First transformed my business, my mindset, and my life. I’ll walk you through how I implemented it, the challenges I faced, and the amazing results I’m seeing today.

If you’ve ever felt like you’re working hard but not seeing the financial freedom you deserve, this one’s for you. Tune in and learn how to get your money working for you—so you can hit those big life goals, just like I did!

🎧 Ready to get your finances in check? Hit play now and let’s do this!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

Here’s what we’ll cover:

1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive them straight to your door.
2. Optimizing Your Products in Google Business Profile: I’ll show you how to showcase your most profitable and popular products or services right in your GBP, giving you an edge over the competition.
3. Using Keywords That Convert: Discover how to find and use the exact keywords your perfect clients are searching for, making sure you’re the business they choose.

Sound like a lot? Don’t worry, I’m breaking it down step by step. Plus, I’ve got a FREE Google workshop lined up to help you master it all. Let’s make 2025 your best year yet! 🚀

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

In this episode, I won’t be doing a "best of" recap or a roadmap for 2025. Instead, I’ll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It’s been a year of significant challenges and transformative decisions. I’ll walk you through the struggles I faced, the pivotal choices I made, and how those choices led to another record-breaking year.

The milestones achieved this year weren’t just about hitting numbers; they were about building momentum, resilience, and alignment with my vision. These decisions have set the stage for 2025, a year I approach with deep gratitude and anticipation for even greater growth and impact.

Take some time to reflect on your best decision of the year. Let it inspire you as you plan for what’s next. Here’s to making bold choices and celebrating every step of the journey.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

Joanna is a business strategist for holistic practitioners and wellness pros, known for helping them implement systems that attract long-term clients, create steady cash flow, and avoid burnout. In this conversation, we dive into:

✨ Why so many practitioners fall into the "freelancer trap" and how to climb out of it.
✨ The essential skills you need to confidently lead your business (yes, leadership is a skill!).
✨ What to do if you’re amazing at your craft but feel clueless about running a business.

💡 Plus, grab Joanna’s free gift: Three Powerful Systems that will Transform Your Practice.

A bit about Joanna: She’s a teacher turned business strategist, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Whether she’s on the gym floor or coaching wellness professionals, Joanna’s mission is to help practitioners serve their clients deeply while creating sustainable, thriving businesses.

👉 Tune in now and learn how to build a business that fuels your purpose AND pays the bills.

Learn more about Joanna at joannasapir.com.

Past podcast episode with Joanna 

Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a stressed-out homeowner searching for an emergency plumber and calling…you—but you’re unavailable. Frustrating, right? Let’s make sure this isn’t your business this season.

In today’s episode, we’re diving into:
✨ The Power of Trust: Why accurate hours build customer loyalty.
✨ Visibility Boost: How keeping your profile updated can help Google (and your customers) find you.
✨ Quick Tips for Stellar Profiles: From seasonal photos to posting updates, we’ll make your holiday profile pop.

Plus, you’ll learn:
🎁 How to add holiday hours in minutes using Google Maps.
🎁 Seasonal hacks to stand out—hello, festive FAQs and holiday promotions!
🎁 How to set reminders so you’re covered for every holiday (yes, even New Year’s Day).

This is your seasonal pep talk to keep your business running smoothly while spreading a little extra holiday cheer. Whether you’re a retail shop, a restaurant, or even a service provider, this episode will help you shine brighter than your holiday lights.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

In this episode, inspired by a client’s recent Google review mishap, we’re diving into:

1. How to leave an outstanding Google review—a thoughtful one that stands out and helps the business shine.
2. How to respond to reviews properly—so Google doesn’t flag or remove them (yes, it can happen!).

You’ll hear actionable tips like:
✨ Sharing your story in your review (who, where, why, and what).
✨ Highlighting specific details about the business’s product or service.
✨ Bonus points for including photos—especially with you in them!

For business owners, we’ll break down:
✅ Why mirroring the reviewer’s words makes your response stand out.
✅ What not to do—like commenting on personal details that could raise privacy concerns.

Stick around to the end to ensure every response you give builds relationships without risking your hard-earned reviews.

Whether you’re looking to spread some goodwill this season or improve your own review responses, this episode has everything you need.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.

In this episode, Jim spills the tea on:
✨ How to know when it’s time for a rebrand (or just a refresh).
✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
✨ Real-life examples of businesses that rebranded right—and what you can learn from them.

Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.

Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.

Tune in now and get ready to transform your business!
https://www.rebrandingexperts.com/
Jim Heininger on LinkedIN

Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

This week is extra special because I’m celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it’s my favorite time to revisit the vision for my life.

In today’s podcast episode, I’m stepping away from SEO and Google Business Profiles to share the biggest gift I give myself each year: an hour of vision-setting. It’s a simple yet powerful practice that allows me to reflect on the good, the hard, and what’s next.

I share:

• How I reflect on the past year
• What I include in my vision—from my family to my business and beyond
• Why this one practice has become my yearly reset

If you’re ready to create space for gratitude and clarity in your own life, grab a journal and join me for this special episode.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden. 

If you’ve ever searched for your business on Google or Maps and come up empty-handed, this episode is your roadmap back to visibility. Let’s cut through the overwhelm and get you back on the map—literally.

Here’s what we’ll cover:
✨ How to locate your Google Business Profile (even if it’s MIA)
✨ The top 4 reasons your business might not be showing up in search
✨ What to do if you're stuck or facing verification issues

Spoiler Alert: This isn’t just about fixing the problem—it’s about becoming the only option in town.

Links Mentioned in This Episode:
💻 Google Verification
🔑 Google My Business Login
📞 Google Business Support
✨ Google Business Advisor

You don’t want to miss this. Tune in now and let’s get your business back in the spotlight! 🌟

Level UP Mastermind, join us in time for our November 19th meetup!

Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

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Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.