Brands, Beats & Bytes Transistor (https://transistor.fm) https://feeds.transistor.fm/brands-beats-bytes Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck Brand Positioning Doctors 5c3c7fc4-5ddc-5b01-87e6-eeab2b88c59a yes en Thu, 09 Apr 2026 09:00:06 -0400 Thu, 09 Apr 2026 09:01:08 -0400 https://www.brandpositioningdoctors.com/ https://img.transistorcdn.com/z9hE7YSyKKt3V2tU7V5NngEoHaCMJMfAnVBl0D45nB4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.jpg Brands, Beats & Bytes https://www.brandpositioningdoctors.com/ episodic Brand Positioning Doctors Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech Brand Positioning Doctors No No REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang 293 293 REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang bonus 83ce4ce4-9572-4133-92df-a68992ed33cc https://share.transistor.fm/s/7f7999a6 REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 09 Apr 2026 09:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4784 REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 11: Marketing vs People-ing w/Todd Putman 292 292 Album 8 Track 11: Marketing vs People-ing w/Todd Putman full 3c9a61ac-7a05-4f5d-b520-6f2e8e306d3d https://share.transistor.fm/s/d860a2ec What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move.

Key Takeaways:

  • Transitioning from "Marketer" to "Peopler"
  • Having a Proactive Career Strategy
  • The Importance of Leadership and "Cover"
  • Let’s Talk About Ethical Marketing and Tech
  • How You Can Use Marketing for Good


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move.

Key Takeaways:

  • Transitioning from "Marketer" to "Peopler"
  • Having a Proactive Career Strategy
  • The Importance of Leadership and "Cover"
  • Let’s Talk About Ethical Marketing and Tech
  • How You Can Use Marketing for Good


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 02 Apr 2026 09:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4913 What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move.

Key Takeaways:

  • Transitioning from "Marketer" to "Peopler"
  • Having a Proactive Career Strategy
  • The Importance of Leadership and "Cover"
  • Let’s Talk About Ethical Marketing and Tech
  • How You Can Use Marketing for Good


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble 291 291 Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble full 437458d8-24e6-4ecd-9153-2a16a73a8441 https://share.transistor.fm/s/2aee575b Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble


Join hosts DC and LT for a high-energy "What’s Popping" session featuring friend and marketing expert Jonathan Trimble. The trio explores the shift from "social media" to an "algorithmic attention economy." Trimble explains why brands are losing control of the "top of the funnel" and why "do nothing" is sometimes the most powerful strategy a CMO can employ. Whether you are a brand manager at a global giant or a founder of a B2B startup, this episode provides a framework, The Volcano Analogy, to help you sense the heat before the eruption.


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble


Join hosts DC and LT for a high-energy "What’s Popping" session featuring friend and marketing expert Jonathan Trimble. The trio explores the shift from "social media" to an "algorithmic attention economy." Trimble explains why brands are losing control of the "top of the funnel" and why "do nothing" is sometimes the most powerful strategy a CMO can employ. Whether you are a brand manager at a global giant or a founder of a B2B startup, this episode provides a framework, The Volcano Analogy, to help you sense the heat before the eruption.


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 26 Mar 2026 09:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3731 Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble


Join hosts DC and LT for a high-energy "What’s Popping" session featuring friend and marketing expert Jonathan Trimble. The trio explores the shift from "social media" to an "algorithmic attention economy." Trimble explains why brands are losing control of the "top of the funnel" and why "do nothing" is sometimes the most powerful strategy a CMO can employ. Whether you are a brand manager at a global giant or a founder of a B2B startup, this episode provides a framework, The Volcano Analogy, to help you sense the heat before the eruption.


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck 290 290 Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck full 03ad4442-3782-443d-ad67-b6deddc2b71c https://share.transistor.fm/s/0fdf8912 Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. 


If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover. 


In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands. 


Key Takeaways:

  • The 2-1 Rule for Career Acceleration
  • Mimic the Mastery
  • The Space to Fail
  • High-Octane Branding
  • AI as a Production Tool


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. 


If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover. 


In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands. 


Key Takeaways:

  • The 2-1 Rule for Career Acceleration
  • Mimic the Mastery
  • The Space to Fail
  • High-Octane Branding
  • AI as a Production Tool


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 19 Mar 2026 09:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4442 Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. 


If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover. 


In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands. 


Key Takeaways:

  • The 2-1 Rule for Career Acceleration
  • Mimic the Mastery
  • The Space to Fail
  • High-Octane Branding
  • AI as a Production Tool


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager 289 289 Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager full 5d68621a-e622-4ddf-b716-dc35652e7b40 https://share.transistor.fm/s/b5e925d5 Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager


Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.


If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service.


In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play."


Key Takeaways:

  • The Illusion of Brand
  • The Rhythm of Copy
  • Technology Cannot Fix Bad Strategy
  • AI Must Be Your "Thought Partner"
  • Stop Playing the Volume Game

Mentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams 


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager


Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.


If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service.


In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play."


Key Takeaways:

  • The Illusion of Brand
  • The Rhythm of Copy
  • Technology Cannot Fix Bad Strategy
  • AI Must Be Your "Thought Partner"
  • Stop Playing the Volume Game

Mentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams 


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 12 Mar 2026 09:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 5196 Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager


Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.


If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service.


In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play."


Key Takeaways:

  • The Illusion of Brand
  • The Rhythm of Copy
  • Technology Cannot Fix Bad Strategy
  • AI Must Be Your "Thought Partner"
  • Stop Playing the Volume Game

Mentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams 


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell 288 288 Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell full 9baf5fe0-4fa7-401a-a6f9-2eff756f2ece https://share.transistor.fm/s/4e8e04ff Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell


Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.

After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.

Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.

Key Takeaways:

  • The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.
  • Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.
  • The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.
  • Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.
  • Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell


Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.

After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.

Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.

Key Takeaways:

  • The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.
  • Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.
  • The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.
  • Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.
  • Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 05 Mar 2026 09:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 5365 Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell


Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.

After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.

Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.

Key Takeaways:

  • The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.
  • Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.
  • The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.
  • Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.
  • Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman 287 287 Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman full b959063f-4762-4665-bc3a-3bd5381bafcd https://share.transistor.fm/s/e4250d77 Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman


Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.


Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.


Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.


What You'll Learn in This Episode:

  • The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.
  • Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.
  • The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.
  • Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.
  • The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.
  • Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman


Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.


Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.


Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.


What You'll Learn in This Episode:

  • The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.
  • Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.
  • The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.
  • Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.
  • The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.
  • Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 26 Feb 2026 08:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 5537 Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman


Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.


Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.


Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.


What You'll Learn in This Episode:

  • The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.
  • Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.
  • The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.
  • Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.
  • The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.
  • Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins 286 286 Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins full 270b211f-9460-4d00-9566-04edfa8f296e https://share.transistor.fm/s/da783bbb Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins

The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").


Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.


From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins

The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").


Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.


From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 19 Feb 2026 13:01:43 -0500 Brand Positioning Doctors Brand Positioning Doctors 4858 Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins

The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").


Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.


From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim 285 285 Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim full 6cd59598-cde3-4ee4-9aa4-36d82949f366 https://share.transistor.fm/s/ec1160d4 Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim

The Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.

Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.

From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night’s biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.


View all Super Bowl Ads here (thanks, Adweek!)

Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack Myers


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim

The Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.

Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.

From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night’s biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.


View all Super Bowl Ads here (thanks, Adweek!)

Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack Myers


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Tue, 10 Feb 2026 18:06:06 -0500 Brand Positioning Doctors Brand Positioning Doctors 4850 Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim

The Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.

Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.

From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night’s biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.


View all Super Bowl Ads here (thanks, Adweek!)

Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack Myers


Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview 284 284 REMIX: Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview bonus d0c4de55-4258-4499-97fe-74a0517f7b79 https://share.transistor.fm/s/8adf0a75 REMIX Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads.
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads!
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads.
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads!
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 05 Feb 2026 08:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3564 REMIX Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads.
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads!
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers) 283 283 REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers) bonus 00504255-36c9-443f-8d4b-c7a1bbfea44e https://share.transistor.fm/s/854aaf81 REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Thu, 29 Jan 2026 12:36:11 -0500 Brand Positioning Doctors Brand Positioning Doctors 3445 REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler 282 282 Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler full 60b4d182-cd14-4584-bf6b-99e568219ce1 https://share.transistor.fm/s/86cdcd20 Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler


In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.


We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we’ve got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.


Whether you’re a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.


Key Takeaways:

  • Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.
  • The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.
  • Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.


Mentioned in this Episode:

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler


In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.


We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we’ve got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.


Whether you’re a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.


Key Takeaways:

  • Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.
  • The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.
  • Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.


Mentioned in this Episode:

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Thu, 22 Jan 2026 09:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3647 Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler


In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.


We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we’ve got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.


Whether you’re a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.


Key Takeaways:

  • Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.
  • The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.
  • Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.


Mentioned in this Episode:

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!


Instagram | LinkedIn

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr 281 281 Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr full 0d329a37-5a90-4024-bf37-c1d29e675e5d https://share.transistor.fm/s/63e766cd Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr


In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. 

We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.

Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.


Key Takeaways:

  • Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.
  • Agile Marketing: How to pivot creative strategy when rules change overnight (literally).
  • Leadership Lessons: Why the best client relationships feel like "one team, one dream."

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!

Instagram

]]> Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr


In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. 

We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.

Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.


Key Takeaways:

  • Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.
  • Agile Marketing: How to pivot creative strategy when rules change overnight (literally).
  • Leadership Lessons: Why the best client relationships feel like "one team, one dream."

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!

Instagram

]]> Thu, 15 Jan 2026 16:22:48 -0500 Brand Positioning Doctors Brand Positioning Doctors 4496 Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr


In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life. 

We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.

Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.


Key Takeaways:

  • Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.
  • Agile Marketing: How to pivot creative strategy when rules change overnight (literally).
  • Leadership Lessons: Why the best client relationships feel like "one team, one dream."

Don't forget to subscribe, rate, and share with a fellow Brand Nerd!

Instagram

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers 280 280 Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers full 7a85f1d9-406f-406b-98a3-41a44569cde6 https://share.transistor.fm/s/833d43e3 Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.


Meet Jack Myers, THE Media Futurist & Visionary

Jack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.

A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram

]]> Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.


Meet Jack Myers, THE Media Futurist & Visionary

Jack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.

A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram

]]> Thu, 08 Jan 2026 16:51:27 -0500 Brand Positioning Doctors Brand Positioning Doctors 5912 Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.


Meet Jack Myers, THE Media Futurist & Visionary

Jack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.

A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers) 279 279 Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers) full 0b530d5e-ab86-4454-954a-8ae114bdc513 https://share.transistor.fm/s/e033a4b7 Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Thu, 25 Dec 2025 08:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3445 Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts) 278 278 Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts) full 6d8d1b18-3610-41dc-bc93-a344b37bc124 https://share.transistor.fm/s/b7cb741a Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)

]]> Thu, 18 Dec 2025 16:09:17 -0500 Brand Positioning Doctors Brand Positioning Doctors 2506 Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock 277 277 Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock full 61b9453c-57eb-46ed-bbc8-58ed37e344da https://share.transistor.fm/s/6ff5a0c6 Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.

Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.

Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.

Key Takeaways: 

  • The "Ground Up" Advantage
  • The 7UP vs. Sprite Case Study
  • The "Self-Inflicted" CMO Crisis
  • The "LinkedIn Factor"
  • A Billion-Dollar Negotiation Lesson
  • Embracing Failure


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]]> Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.

Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.

Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.

Key Takeaways: 

  • The "Ground Up" Advantage
  • The 7UP vs. Sprite Case Study
  • The "Self-Inflicted" CMO Crisis
  • The "LinkedIn Factor"
  • A Billion-Dollar Negotiation Lesson
  • Embracing Failure


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Instagram | Twitter

]]> Thu, 11 Dec 2025 15:57:58 -0500 Brand Positioning Doctors Brand Positioning Doctors 5897 Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.

Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.

Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.

Key Takeaways: 

  • The "Ground Up" Advantage
  • The 7UP vs. Sprite Case Study
  • The "Self-Inflicted" CMO Crisis
  • The "LinkedIn Factor"
  • A Billion-Dollar Negotiation Lesson
  • Embracing Failure


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo 276 276 Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo full e3157d04-3608-4ec9-bafb-63b690fffa20 https://share.transistor.fm/s/4de5b582 Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo

In this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show’s most memorable reflections, comparing Gabe’s business brilliance to Jimmy Page’s iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.

Key Takeaways: 

  • Marketing & Sales Must Operate as One
  • Deliver Hard News Objectively
  • Marketers Should Listen to Sales Calls
  • Treat “No” as Data, Not Defeat
  • Build the Process Manually Before Adding Tech
  • Communicate in a Simple, Repeatable Framework


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]]> Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo

In this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show’s most memorable reflections, comparing Gabe’s business brilliance to Jimmy Page’s iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.

Key Takeaways: 

  • Marketing & Sales Must Operate as One
  • Deliver Hard News Objectively
  • Marketers Should Listen to Sales Calls
  • Treat “No” as Data, Not Defeat
  • Build the Process Manually Before Adding Tech
  • Communicate in a Simple, Repeatable Framework


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]]> Thu, 04 Dec 2025 16:24:54 -0500 Brand Positioning Doctors Brand Positioning Doctors 4459 Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo

In this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show’s most memorable reflections, comparing Gabe’s business brilliance to Jimmy Page’s iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.

Key Takeaways: 

  • Marketing & Sales Must Operate as One
  • Deliver Hard News Objectively
  • Marketers Should Listen to Sales Calls
  • Treat “No” as Data, Not Defeat
  • Build the Process Manually Before Adding Tech
  • Communicate in a Simple, Repeatable Framework


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati 275 275 Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati full d36f1695-ae47-4a0e-b85c-e76a25f308da https://share.transistor.fm/s/356729ad Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.

Key Takeaways: 

  • Pull People In with Storytelling
  • Create the World Before the Story
  • Mentorship Matters
  • Own Your Mistakes
  • Fearlessness and Taking the Leap


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]]> Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.

Key Takeaways: 

  • Pull People In with Storytelling
  • Create the World Before the Story
  • Mentorship Matters
  • Own Your Mistakes
  • Fearlessness and Taking the Leap


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]]> Thu, 20 Nov 2025 17:31:44 -0500 Brand Positioning Doctors Brand Positioning Doctors 4257 Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.

Key Takeaways: 

  • Pull People In with Storytelling
  • Create the World Before the Story
  • Mentorship Matters
  • Own Your Mistakes
  • Fearlessness and Taking the Leap


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow 274 274 REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow bonus 5639c38b-c8c4-42d0-91db-9a7ebecc47b3 https://share.transistor.fm/s/cd078ca0 REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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]]> REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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]]> Thu, 13 Nov 2025 15:52:29 -0500 Brand Positioning Doctors Brand Positioning Doctors 4843 REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly? 273 273 Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly? full 67e67d83-6014-40a8-ae45-41354d6b7d80 https://share.transistor.fm/s/8d81ac29 Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?

We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?


We'd love to hear your thoughts - find us on social media and drop us a comment! 



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]]> Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?

We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?


We'd love to hear your thoughts - find us on social media and drop us a comment! 



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]]> Thu, 06 Nov 2025 16:17:23 -0500 Brand Positioning Doctors Brand Positioning Doctors 1220 Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?

We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?


We'd love to hear your thoughts - find us on social media and drop us a comment! 



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang 272 272 Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang full ba2920d9-c32a-4518-b470-1acc69c5a202 https://share.transistor.fm/s/f6cb17d7 Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



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]]> Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 30 Oct 2025 16:06:23 -0400 Brand Positioning Doctors Brand Positioning Doctors 4784 Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven 271 271 REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven bonus f4ca6e7e-41a0-4309-b66a-205a53cadb73 https://share.transistor.fm/s/64f67ce1 REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.

Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! 

Please enjoy this track and learn about a variety of topics highlighted by:

• “You can only tie me in honesty, you can’t beat me”
• TV 3.0
• Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it…
• Being a student of it all, always…
• Where you are says a lot about who you are


#timspengler #marketing #branding #advertising #media #mediamaven #m1

]]> REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.

Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! 

Please enjoy this track and learn about a variety of topics highlighted by:

• “You can only tie me in honesty, you can’t beat me”
• TV 3.0
• Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it…
• Being a student of it all, always…
• Where you are says a lot about who you are


#timspengler #marketing #branding #advertising #media #mediamaven #m1

]]> Thu, 23 Oct 2025 15:53:33 -0400 Brand Positioning Doctors Brand Positioning Doctors 4385 REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.

Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! 

Please enjoy this track and learn about a variety of topics highlighted by:

• “You can only tie me in honesty, you can’t beat me”
• TV 3.0
• Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it…
• Being a student of it all, always…
• Where you are says a lot about who you are


#timspengler #marketing #branding #advertising #media #mediamaven #m1

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake 270 270 REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake bonus 4b49a856-2cf7-418c-a314-acf6f110fad1 https://share.transistor.fm/s/be6190c2 REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

]]> REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

]]> Thu, 16 Oct 2025 16:14:08 -0400 Brand Positioning Doctors Brand Positioning Doctors 5145 REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce 269 269 Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce full 9c87408c-921f-43fd-97c4-6d837e7260d0 https://share.transistor.fm/s/da764873 Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce

Brand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.
Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! 

Here are a few key takeaways from the episode:

  • Build brand first. 
  • Know your X factor. 
  • Remember: less is more.
  • Be a mentor who listens.
  • The Importance of setting clear rules.
  • Don’t confuse tactics with brand.
  • Prioritize balance.
  • Be bold, not lukewarm. 


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]]> Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce

Brand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.
Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! 

Here are a few key takeaways from the episode:

  • Build brand first. 
  • Know your X factor. 
  • Remember: less is more.
  • Be a mentor who listens.
  • The Importance of setting clear rules.
  • Don’t confuse tactics with brand.
  • Prioritize balance.
  • Be bold, not lukewarm. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 09 Oct 2025 19:03:06 -0400 Brand Positioning Doctors Brand Positioning Doctors 5086 Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce

Brand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.
Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! 

Here are a few key takeaways from the episode:

  • Build brand first. 
  • Know your X factor. 
  • Remember: less is more.
  • Be a mentor who listens.
  • The Importance of setting clear rules.
  • Don’t confuse tactics with brand.
  • Prioritize balance.
  • Be bold, not lukewarm. 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa 268 268 Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa full a333a07d-6dfc-4a4b-9e33-b580c86125fe https://share.transistor.fm/s/f0beb55c Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa

Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!
Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! 

Here are a few key takeaways from the episode:

  • Be culture-led.
  • Too much information can be a foe.
  • Don’t be led by money.
  • Tech has never fallen in love and had its heart broken - remember that when it comes to AI.
  • Self-belief is the core of everything you do.


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]]> Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa

Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!
Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! 

Here are a few key takeaways from the episode:

  • Be culture-led.
  • Too much information can be a foe.
  • Don’t be led by money.
  • Tech has never fallen in love and had its heart broken - remember that when it comes to AI.
  • Self-belief is the core of everything you do.


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]]> Thu, 02 Oct 2025 18:59:47 -0400 Brand Positioning Doctors Brand Positioning Doctors 4644 Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa

Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!
Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! 

Here are a few key takeaways from the episode:

  • Be culture-led.
  • Too much information can be a foe.
  • Don’t be led by money.
  • Tech has never fallen in love and had its heart broken - remember that when it comes to AI.
  • Self-belief is the core of everything you do.


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum 267 267 Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum full 29ca32d4-56d7-4165-80ad-ab61afb17ace https://share.transistor.fm/s/c5f188bc Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum

Brand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! 

Here are a few key takeaways from the episode:

  • Music comes in only two forms: good and bad.
  • Every brand needs a soundtrack that amplifies its strategy.
  • Find a trusted partner with complementary strengths.
  • Embrace technology fully. Adapt, innovate, and define your lane.


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]]> Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum

Brand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! 

Here are a few key takeaways from the episode:

  • Music comes in only two forms: good and bad.
  • Every brand needs a soundtrack that amplifies its strategy.
  • Find a trusted partner with complementary strengths.
  • Embrace technology fully. Adapt, innovate, and define your lane.


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]]> Thu, 25 Sep 2025 17:55:16 -0400 Brand Positioning Doctors Brand Positioning Doctors 4289 Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum

Brand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! 

Here are a few key takeaways from the episode:

  • Music comes in only two forms: good and bad.
  • Every brand needs a soundtrack that amplifies its strategy.
  • Find a trusted partner with complementary strengths.
  • Embrace technology fully. Adapt, innovate, and define your lane.


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 16 - Health is the True Wealth w/Scott Robinson 266 266 Album 7 Track 16 - Health is the True Wealth w/Scott Robinson full 47544fb6-a525-4efb-a49e-9f0947624592 https://share.transistor.fm/s/c8e45af9 Album 7 Track 16 - Health is the True Wealth w/Scott Robinson

We have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! 

Here are a few key takeaways from the episode:

  • Always be your authentic self
  • Be Proactive - Act Accordingly
  • Don't chase the money
  • Lean into tech - but be knowledgable about it
  • Pay it forward


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]]> Album 7 Track 16 - Health is the True Wealth w/Scott Robinson

We have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! 

Here are a few key takeaways from the episode:

  • Always be your authentic self
  • Be Proactive - Act Accordingly
  • Don't chase the money
  • Lean into tech - but be knowledgable about it
  • Pay it forward


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]]> Thu, 18 Sep 2025 16:07:20 -0400 Brand Positioning Doctors Brand Positioning Doctors 4346 Album 7 Track 16 - Health is the True Wealth w/Scott Robinson

We have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! 

Here are a few key takeaways from the episode:

  • Always be your authentic self
  • Be Proactive - Act Accordingly
  • Don't chase the money
  • Lean into tech - but be knowledgable about it
  • Pay it forward


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. 265 265 Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. full 4f986473-40b9-420f-9894-74c4dfd5e7a9 https://share.transistor.fm/s/c57606bd Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. 
Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. 

Welcome back to the virtual building, Jodi Anderson Jr.! 

Here are a few key takeaways from the episode:

  • Education is a Transformational Force
  • Brand Identity Matters, Looking at Allen Iverson
  • Visionary Leadership, Thinking 5, 10, 15 Years in the Future
  • Leadership in Action, working alongside your team
  • Brand Clarity, Is important to understand your brand lover!
  • Human Connection is still important with tech and Ai


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]]> Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. 
Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. 

Welcome back to the virtual building, Jodi Anderson Jr.! 

Here are a few key takeaways from the episode:

  • Education is a Transformational Force
  • Brand Identity Matters, Looking at Allen Iverson
  • Visionary Leadership, Thinking 5, 10, 15 Years in the Future
  • Leadership in Action, working alongside your team
  • Brand Clarity, Is important to understand your brand lover!
  • Human Connection is still important with tech and Ai


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]]> Thu, 11 Sep 2025 18:23:40 -0400 Brand Positioning Doctors Brand Positioning Doctors 4874 Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. 
Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. 

Welcome back to the virtual building, Jodi Anderson Jr.! 

Here are a few key takeaways from the episode:

  • Education is a Transformational Force
  • Brand Identity Matters, Looking at Allen Iverson
  • Visionary Leadership, Thinking 5, 10, 15 Years in the Future
  • Leadership in Action, working alongside your team
  • Brand Clarity, Is important to understand your brand lover!
  • Human Connection is still important with tech and Ai


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow 264 264 Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow full 002d8f48-0f35-4670-a122-afec580c7c10 https://share.transistor.fm/s/313625ff Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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]]> Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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]]> Thu, 04 Sep 2025 16:53:29 -0400 Brand Positioning Doctors Brand Positioning Doctors 4843 Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian 263 263 REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian bonus a14480dc-4562-4091-a2d3-2ace798d7ff7 https://share.transistor.fm/s/d4af1456 REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative


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]]> REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative


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]]> Thu, 28 Aug 2025 16:23:42 -0400 Brand Positioning Doctors Brand Positioning Doctors 5812 REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop 262 262 REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop bonus 32b3a215-fcc3-42b0-b655-b415776399e3 https://share.transistor.fm/s/58d8fe42 REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


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]]> REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
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]]> Thu, 21 Aug 2025 16:00:15 -0400 Brand Positioning Doctors Brand Positioning Doctors 4331 REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer 261 261 REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer bonus 11f7ec90-6bd7-4328-860c-529004396444 https://share.transistor.fm/s/de17d7ff REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


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]]> REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Fri, 15 Aug 2025 12:23:10 -0400 Brand Positioning Doctors Brand Positioning Doctors 4737 REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard 260 260 REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard bonus 06c6683c-afe1-494d-8bda-65b23a09cc81 https://share.transistor.fm/s/29675010 REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


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]]> REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 07 Aug 2025 16:45:24 -0400 Brand Positioning Doctors Brand Positioning Doctors 4575 REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden 259 259 REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden bonus a1c753b8-8668-40aa-8f4a-e4da71b509cf https://share.transistor.fm/s/ea704132 REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


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]]> REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


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]]> Thu, 31 Jul 2025 19:41:02 -0400 Brand Positioning Doctors Brand Positioning Doctors 5084 REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez 258 258 REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez bonus 8e53c4d9-4b56-4276-ae39-e949455ce04a https://share.transistor.fm/s/8ed951cb REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


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]]> REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


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]]> Thu, 24 Jul 2025 15:03:25 -0400 Brand Positioning Doctors Brand Positioning Doctors 4874 REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd 257 257 REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd bonus 8b1a0454-16b0-4b29-a3fe-478ce6d93536 https://share.transistor.fm/s/de32eccd REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout.

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


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]]> REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout.

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


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]]> Thu, 17 Jul 2025 10:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4824 REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout.

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin 256 256 REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin bonus 3cd9ef6a-2fb7-4ec3-a309-c7ec2e208b40 https://share.transistor.fm/s/76044e63 REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy!

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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]]> REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy!

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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]]> Thu, 10 Jul 2025 16:28:40 -0400 Brand Positioning Doctors Brand Positioning Doctors 4459 REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy!

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp 255 255 REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp bonus 1a25c1d8-16dc-477c-8590-b6da20b2a3e4 https://share.transistor.fm/s/31607baf REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

  • Nature is the greatest teacher
  • Being conscious in every moment
  • Observe. Observe. Observe.
  • Prioritize relationships over basic networking
  • Resiliency is key.
  • & so much more


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]]> REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

  • Nature is the greatest teacher
  • Being conscious in every moment
  • Observe. Observe. Observe.
  • Prioritize relationships over basic networking
  • Resiliency is key.
  • & so much more


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]]> Thu, 03 Jul 2025 19:08:34 -0400 Brand Positioning Doctors Brand Positioning Doctors 4310 REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

  • Nature is the greatest teacher
  • Being conscious in every moment
  • Observe. Observe. Observe.
  • Prioritize relationships over basic networking
  • Resiliency is key.
  • & so much more


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10 254 254 REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10 bonus ef7fd7ea-dfd9-47fa-9f30-18f66f1dba3c https://share.transistor.fm/s/59c85f6b REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

]]> REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

]]> Thu, 26 Jun 2025 16:05:02 -0400 Brand Positioning Doctors Brand Positioning Doctors 4743 REMIX Album 4 Track 12 – Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin 253 253 REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin bonus 2b5f7a79-314a-40d1-81f9-dbbfb9d11f74 https://share.transistor.fm/s/5dca9d01 REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

  • How can you keep your marketing lens fresh in 2025 and beyond?
  • Observe and listen before you take action.
  • Finding your magic metrics.
  • Taking accountability. Your wins have "we"s and your loses have "I"s


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]]> REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

  • How can you keep your marketing lens fresh in 2025 and beyond?
  • Observe and listen before you take action.
  • Finding your magic metrics.
  • Taking accountability. Your wins have "we"s and your loses have "I"s


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]]> Thu, 19 Jun 2025 15:47:43 -0400 Brand Positioning Doctors Brand Positioning Doctors 5164 REMIX Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

  • How can you keep your marketing lens fresh in 2025 and beyond?
  • Observe and listen before you take action.
  • Finding your magic metrics.
  • Taking accountability. Your wins have "we"s and your loses have "I"s


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne 252 252 REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne bonus d5c1444d-5393-4d0f-b50f-67806f9b9699 https://share.transistor.fm/s/196853b3 REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:
Referenced: Jonathan Trimble, And Rising
Learn More about And Rising at www.andrising.com.


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]]> REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:
Referenced: Jonathan Trimble, And Rising
Learn More about And Rising at www.andrising.com.


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]]> Thu, 12 Jun 2025 17:59:29 -0400 Brand Positioning Doctors Brand Positioning Doctors 5655 REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:
Referenced: Jonathan Trimble, And Rising
Learn More about And Rising at www.andrising.com.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 13 - The “I”s of Marketing w/Ian Baer 251 251 Album 7 Track 13 - The “I”s of Marketing w/Ian Baer full ff3ae6ee-14be-4c87-98a3-c33d87c80c9e https://share.transistor.fm/s/704072f2 Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


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]]> Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 05 Jun 2025 17:17:46 -0400 Brand Positioning Doctors Brand Positioning Doctors 4628 Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu 250 250 REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu bonus a45ff9db-1621-4deb-ae28-f9b864d642ef https://share.transistor.fm/s/39a865d3 REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

  • Learning to go with the flow in your life and career.
  • Finding a mentor is very important
  • Be conscious of who you are and what you bring to the table.
  • How to analyze the room and the power of doing so



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]]> REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

  • Learning to go with the flow in your life and career.
  • Finding a mentor is very important
  • Be conscious of who you are and what you bring to the table.
  • How to analyze the room and the power of doing so



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 29 May 2025 20:11:08 -0400 Brand Positioning Doctors Brand Positioning Doctors 4728 REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

  • Learning to go with the flow in your life and career.
  • Finding a mentor is very important
  • Be conscious of who you are and what you bring to the table.
  • How to analyze the room and the power of doing so



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell 249 249 Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell full 4feef306-5e89-47ef-9202-0dac8098e99f https://share.transistor.fm/s/090b46ea Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell

Brand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! 

Here are a few key takeaways from the episode:

  • Show some hustle in your work.
  • The power of resilience
  • You get what you pay for when it comes to market research
  • Meet the Pixar of the Research Game


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]]> Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell

Brand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! 

Here are a few key takeaways from the episode:

  • Show some hustle in your work.
  • The power of resilience
  • You get what you pay for when it comes to market research
  • Meet the Pixar of the Research Game


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 22 May 2025 17:35:03 -0400 Brand Positioning Doctors Brand Positioning Doctors 4849 Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell

Brand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! 

Here are a few key takeaways from the episode:

  • Show some hustle in your work.
  • The power of resilience
  • You get what you pay for when it comes to market research
  • Meet the Pixar of the Research Game


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 11 - Running Your Race w/LaDonna Gooden 248 248 Album 7 Track 11 - Running Your Race w/LaDonna Gooden full 5faca55e-0f39-4ccd-8530-23a92398d3aa https://share.transistor.fm/s/b9e4dae7 Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


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]]> Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 15 May 2025 16:07:12 -0400 Brand Positioning Doctors Brand Positioning Doctors 4976 Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi 247 247 REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi bonus e32279bd-1f21-412f-a4cb-fbf68e8f84e0 https://share.transistor.fm/s/713a1056 REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 


 

NOTES:
Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink

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]]> REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 


 

NOTES:
Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink

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]]> Thu, 08 May 2025 15:51:10 -0400 Brand Positioning Doctors Brand Positioning Doctors 2655 REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 


 

NOTES:
Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink

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Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 10 - Owning Your Brand w/Ed Gold 246 246 Album 7 Track 10 - Owning Your Brand w/Ed Gold full 07318a65-9984-4a94-bd73-62211d93cf32 https://share.transistor.fm/s/11104bae Album 7 Track 10 - Owning Your Brand w/Ed Gold

Welcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Marketing Foundation: Authenticity 
  • Brand Differentiating: Icons
  • Agency side beginnings provide great exposure & learning
  • Sometimes you just have to make the decision and go
  • Do what you can to differentiate yourself.


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]]> Album 7 Track 10 - Owning Your Brand w/Ed Gold

Welcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Marketing Foundation: Authenticity 
  • Brand Differentiating: Icons
  • Agency side beginnings provide great exposure & learning
  • Sometimes you just have to make the decision and go
  • Do what you can to differentiate yourself.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 01 May 2025 16:29:56 -0400 Brand Positioning Doctors Brand Positioning Doctors 5029 Album 7 Track 10 - Owning Your Brand w/Ed Gold

Welcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Marketing Foundation: Authenticity 
  • Brand Differentiating: Icons
  • Agency side beginnings provide great exposure & learning
  • Sometimes you just have to make the decision and go
  • Do what you can to differentiate yourself.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 9 - Old School Meets New School w/Wilson Zehr 245 245 Album 7 Track 9 - Old School Meets New School w/Wilson Zehr full cac1f634-a73a-44a7-848d-d5a3fc89543b https://share.transistor.fm/s/a2fa3eb8 Album 7 Track 9 - Old School Meets New School w/Wilson Zehr

Brand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! 

Here are a few key takeaways from the episode:

  • Relating to People - Put yourself in your target audience's shoes
  • Stories are great for communicating
  • Make it real.
  • Don't forget about printed paper as a key communication tool.
  • When the old school meets new school
  • Don't be afraid to fail


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]]> Album 7 Track 9 - Old School Meets New School w/Wilson Zehr

Brand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! 

Here are a few key takeaways from the episode:

  • Relating to People - Put yourself in your target audience's shoes
  • Stories are great for communicating
  • Make it real.
  • Don't forget about printed paper as a key communication tool.
  • When the old school meets new school
  • Don't be afraid to fail


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]]> Thu, 24 Apr 2025 17:30:44 -0400 Brand Positioning Doctors Brand Positioning Doctors 3804 Album 7 Track 9 - Old School Meets New School w/Wilson Zehr

Brand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! 

Here are a few key takeaways from the episode:

  • Relating to People - Put yourself in your target audience's shoes
  • Stories are great for communicating
  • Make it real.
  • Don't forget about printed paper as a key communication tool.
  • When the old school meets new school
  • Don't be afraid to fail


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez 244 244 Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez full 1f97481c-fdf0-4776-a461-ac361f872ae4 https://share.transistor.fm/s/8dd42d8d Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


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]]> Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


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]]> Thu, 17 Apr 2025 22:09:15 -0400 Brand Positioning Doctors Brand Positioning Doctors 4765 Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner 243 243 REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner bonus 1443b8f3-2dae-43c8-af34-e8afd3652ab0 https://share.transistor.fm/s/f1c29d81 REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 


Here are a few key takeaways from the episode:

  • Are you balanced in the boardroom?
  • Go places you are loved, encouraged, and supported. That's where you thrive.
  • Throwing away the script. Living authentically. 
  • The power of "AND" | Analog in a digital world. 

 

NOTES:
Connect with Jeryn at:

View Her Books Here. 


Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 


Here are a few key takeaways from the episode:

  • Are you balanced in the boardroom?
  • Go places you are loved, encouraged, and supported. That's where you thrive.
  • Throwing away the script. Living authentically. 
  • The power of "AND" | Analog in a digital world. 

 

NOTES:
Connect with Jeryn at:

View Her Books Here. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 10 Apr 2025 16:50:09 -0400 Brand Positioning Doctors Brand Positioning Doctors 4744 REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 


Here are a few key takeaways from the episode:

  • Are you balanced in the boardroom?
  • Go places you are loved, encouraged, and supported. That's where you thrive.
  • Throwing away the script. Living authentically. 
  • The power of "AND" | Analog in a digital world. 

 

NOTES:
Connect with Jeryn at:

View Her Books Here. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 3 Episode 12 - Sabrina Clarke Duffy, Founder and President of On Point Insight 242 242 REMIX: Album 3 Episode 12 - Sabrina Clarke Duffy, Founder and President of On Point Insight bonus a54bf80e-f61c-4c65-bc9b-4c16f68872db https://share.transistor.fm/s/820afb5a REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.


Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

  • Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
  • Find time to think
  • Make a difference in the world your way
  • Be Eileen Campbell, find time to really connect with people and show appreciation for them
  • Data is not here to make the decision for you, it is to inform you
  • Market research can be most pivotal in winning vs. losing
  • Keep fighting FOR… not against


]]> REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.


Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

  • Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
  • Find time to think
  • Make a difference in the world your way
  • Be Eileen Campbell, find time to really connect with people and show appreciation for them
  • Data is not here to make the decision for you, it is to inform you
  • Market research can be most pivotal in winning vs. losing
  • Keep fighting FOR… not against


]]> Thu, 03 Apr 2025 17:10:19 -0400 Brand Positioning Doctors Brand Positioning Doctors 5930 REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.


Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

  • Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
  • Find time to think
  • Make a difference in the world your way
  • Be Eileen Campbell, find time to really connect with people and show appreciation for them
  • Data is not here to make the decision for you, it is to inform you
  • Market research can be most pivotal in winning vs. losing
  • Keep fighting FOR… not against


]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard 241 241 Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard full 238e412e-68d6-4fd9-9a16-b81774d2c317 https://share.transistor.fm/s/9ae3c22a Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


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]]> Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 27 Mar 2025 17:09:27 -0400 Brand Positioning Doctors Brand Positioning Doctors 4465 Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd 240 240 Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd full d2f3bca5-37b6-4968-b911-ea3ddbb16377 https://share.transistor.fm/s/d3e07961 Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. 

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. 

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 20 Mar 2025 16:48:33 -0400 Brand Positioning Doctors Brand Positioning Doctors 4714 Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. 

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate 239 239 REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate bonus 62a2d2e9-0b62-4b4f-8874-1bd1f7f377d1 https://share.transistor.fm/s/a68c373a REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 


Here are a few key takeaways from the episode:

  • Take time to appreciate the hard workers around you
  • Thinking Unconventionally
  • Be someone who gets stuff done
  • The importance of team chemistry
  • How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin


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Instagram | Twitter

]]> REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 


Here are a few key takeaways from the episode:

  • Take time to appreciate the hard workers around you
  • Thinking Unconventionally
  • Be someone who gets stuff done
  • The importance of team chemistry
  • How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 13 Mar 2025 16:21:34 -0400 Brand Positioning Doctors Brand Positioning Doctors 4524 REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 


Here are a few key takeaways from the episode:

  • Take time to appreciate the hard workers around you
  • Thinking Unconventionally
  • Be someone who gets stuff done
  • The importance of team chemistry
  • How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101 238 238 REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101 bonus 9d81dbfd-2b9a-41a8-8daa-f4885b306600 https://share.transistor.fm/s/54e43e60 REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com


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]]> REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com


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]]> Thu, 06 Mar 2025 16:23:49 -0500 Brand Positioning Doctors Brand Positioning Doctors 3147 REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin 237 237 Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin full e830e218-6a77-4a77-8179-6e79ba68f4cd https://share.transistor.fm/s/fecfe67b Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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]]> Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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]]> Thu, 27 Feb 2025 16:35:58 -0500 Brand Positioning Doctors Brand Positioning Doctors 4350 Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp 236 236 Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp full 782fea5a-0ea4-4e07-856d-14bc7c5c3da9 https://share.transistor.fm/s/bf12637a Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

  • Nature is the greatest teacher
  • Being conscious in every moment
  • Observe. Observe. Observe.
  • Prioritize relationships over basic networking
  • Resiliency is key.
  • & so much more


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]]> Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

  • Nature is the greatest teacher
  • Being conscious in every moment
  • Observe. Observe. Observe.
  • Prioritize relationships over basic networking
  • Resiliency is key.
  • & so much more


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]]> Thu, 20 Feb 2025 18:08:10 -0500 Brand Positioning Doctors Brand Positioning Doctors 4203 Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

  • Nature is the greatest teacher
  • Being conscious in every moment
  • Observe. Observe. Observe.
  • Prioritize relationships over basic networking
  • Resiliency is key.
  • & so much more


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter 235 235 REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter bonus 261d0e70-95e6-4255-8234-518750f8b087 https://share.transistor.fm/s/07e3af6d REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

  • Find your category sweet spot
  • Having a mentor that tells you what you need to hear
  • Taking accountability when you F-Up
  • Learn to take the heat
  • How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)


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]]> REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

  • Find your category sweet spot
  • Having a mentor that tells you what you need to hear
  • Taking accountability when you F-Up
  • Learn to take the heat
  • How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)


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]]> Thu, 13 Feb 2025 16:34:51 -0500 Brand Positioning Doctors Brand Positioning Doctors 4458 REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

  • Find your category sweet spot
  • Having a mentor that tells you what you need to hear
  • Taking accountability when you F-Up
  • Learn to take the heat
  • How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview 234 234 Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview full 9080b629-4ce7-40fb-8287-ceaa325dca80 https://share.transistor.fm/s/cdfb3fd2 Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. 
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! 
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 


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]]> Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. 
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! 
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 


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]]> Thu, 06 Feb 2025 16:31:29 -0500 Brand Positioning Doctors Brand Positioning Doctors 3564 Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. 
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! 
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Biggest F-Up Remix - Don Scheibenreif, Folayo Lasaki, Aaron Arter, Lulite Ejigu 233 233 Biggest F-Up Remix - Don Scheibenreif, Folayo Lasaki, Aaron Arter, Lulite Ejigu full 9ad39e0e-3862-4b1e-adc2-e0bfbcde8070 https://share.transistor.fm/s/59b44586 Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers!
Get ready to take note and hopefully not make the same mistakes our guests did! 
Featuring: 
1. Don Scheibenreif
2. Folayo Lasaki
3. Aaron Arter
4. Lulite Ejigu


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

]]> Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers!
Get ready to take note and hopefully not make the same mistakes our guests did! 
Featuring: 
1. Don Scheibenreif
2. Folayo Lasaki
3. Aaron Arter
4. Lulite Ejigu


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

]]> Thu, 30 Jan 2025 13:11:23 -0500 Brand Positioning Doctors Brand Positioning Doctors 2219 Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers!
Get ready to take note and hopefully not make the same mistakes our guests did! 
Featuring: 
1. Don Scheibenreif
2. Folayo Lasaki
3. Aaron Arter
4. Lulite Ejigu


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu 232 232 Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu full 6bd364ae-6770-44ed-ace7-f71d095ca125 https://share.transistor.fm/s/a47b4a1e Album 7 Track 2  - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

  • Learning to go with the flow in your life and career.
  • Finding a mentor is very important
  • Be conscious of who you are and what you bring to the table.
  • How to analyze the room and the power of doing so



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]]> Album 7 Track 2  - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

  • Learning to go with the flow in your life and career.
  • Finding a mentor is very important
  • Be conscious of who you are and what you bring to the table.
  • How to analyze the room and the power of doing so



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 23 Jan 2025 20:58:53 -0500 Brand Positioning Doctors Brand Positioning Doctors 4728 Album 7 Track 2  - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

  • Learning to go with the flow in your life and career.
  • Finding a mentor is very important
  • Be conscious of who you are and what you bring to the table.
  • How to analyze the room and the power of doing so



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar 231 231 REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar bonus 23ec4cfc-ea6d-42ea-a255-7945404afb72 https://share.transistor.fm/s/9b0805f1 REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

  • Change Happens | Learn How to Adapt
  • Left Brain & Right Brain Matters
  • Focus on the important, not just the urgent
  • Be aware of corporate politics
  • Dream Massive. Start Tiny. Scale Conscientiously.


NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


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]]> REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

  • Change Happens | Learn How to Adapt
  • Left Brain & Right Brain Matters
  • Focus on the important, not just the urgent
  • Be aware of corporate politics
  • Dream Massive. Start Tiny. Scale Conscientiously.


NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


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]]> Thu, 16 Jan 2025 16:32:05 -0500 Brand Positioning Doctors Brand Positioning Doctors 5836 REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

  • Change Happens | Learn How to Adapt
  • Left Brain & Right Brain Matters
  • Focus on the important, not just the urgent
  • Be aware of corporate politics
  • Dream Massive. Start Tiny. Scale Conscientiously.


NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward 230 230 REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward bonus 5275f167-6b90-4559-9d79-9f9adb8d6a3c https://share.transistor.fm/s/80d066fc REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

  • Nurture Your Network
  • Think like a brand. Act like a retailer.
  • Give your people a chance to lead.
  • Curiosity is the core of success.
  • Be a collector of interesting people.
  • Even though you might want to - you can't fix people.
  • How the brands you work on become your kids.


NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


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]]> REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

  • Nurture Your Network
  • Think like a brand. Act like a retailer.
  • Give your people a chance to lead.
  • Curiosity is the core of success.
  • Be a collector of interesting people.
  • Even though you might want to - you can't fix people.
  • How the brands you work on become your kids.


NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitt

]]> Thu, 09 Jan 2025 16:28:10 -0500 Brand Positioning Doctors Brand Positioning Doctors 4244 REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

  • Nurture Your Network
  • Think like a brand. Act like a retailer.
  • Give your people a chance to lead.
  • Curiosity is the core of success.
  • Be a collector of interesting people.
  • Even though you might want to - you can't fix people.
  • How the brands you work on become your kids.


NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitt

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca Cola N.A. Shakir Moin 229 229 Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca Cola N.A. Shakir Moin full cb90bce5-121d-4075-9817-73f122348d42 https://share.transistor.fm/s/883b6b5a Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

  • How can you keep your marketing lens fresh in 2025 and beyond?
  • Observe and listen before you take action.
  • Finding your magic metrics.
  • Taking accountability. Your wins have "we"s and your loses have "I"s

Show Notes: 
January 2025 Coca-Cola Ad Mentioned - Link Coming Soon! 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

  • How can you keep your marketing lens fresh in 2025 and beyond?
  • Observe and listen before you take action.
  • Finding your magic metrics.
  • Taking accountability. Your wins have "we"s and your loses have "I"s

Show Notes: 
January 2025 Coca-Cola Ad Mentioned - Link Coming Soon! 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 02 Jan 2025 17:45:48 -0500 Brand Positioning Doctors Brand Positioning Doctors 5057 Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

  • How can you keep your marketing lens fresh in 2025 and beyond?
  • Observe and listen before you take action.
  • Finding your magic metrics.
  • Taking accountability. Your wins have "we"s and your loses have "I"s

Show Notes: 
January 2025 Coca-Cola Ad Mentioned - Link Coming Soon! 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball 228 228 REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball bonus 6bca5bf3-626b-4826-94f4-cd9e2f750d2a https://share.transistor.fm/s/473a9e3f REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Read the rooms you are in.
  • Do things proactively.
  • Simplicity is key.
  • Operate with the mindset of what's best for the business
  • Tension can be healthy.
  • Failure is not an endpoint.
  • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Read the rooms you are in.
  • Do things proactively.
  • Simplicity is key.
  • Operate with the mindset of what's best for the business
  • Tension can be healthy.
  • Failure is not an endpoint.
  • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 26 Dec 2024 09:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4274 REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Read the rooms you are in.
  • Do things proactively.
  • Simplicity is key.
  • Operate with the mindset of what's best for the business
  • Tension can be healthy.
  • Failure is not an endpoint.
  • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 23 - What's Poppin? AI Marketing 101 227 227 Album 6 Track 23 - What's Poppin? AI Marketing 101 full f762e296-c018-4ef8-8ba3-7e697d3bc6a1 https://share.transistor.fm/s/d494b054 Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 19 Dec 2024 16:15:46 -0500 Brand Positioning Doctors Brand Positioning Doctors 3147 Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter 226 226 Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter full c5b8ed32-7068-4ef8-b242-95e72d6c2763 https://share.transistor.fm/s/dfba0564 Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

  • Find your category sweet spot
  • Having a mentor that tells you what you need to hear
  • Taking accountability when you F-Up
  • Learn to take the heat
  • How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

  • Find your category sweet spot
  • Having a mentor that tells you what you need to hear
  • Taking accountability when you F-Up
  • Learn to take the heat
  • How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 12 Dec 2024 17:28:57 -0500 Brand Positioning Doctors Brand Positioning Doctors 4458 Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

  • Find your category sweet spot
  • Having a mentor that tells you what you need to hear
  • Taking accountability when you F-Up
  • Learn to take the heat
  • How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk 225 225 REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk bonus e05ab1f7-b46c-4c75-a693-1b18b6d49e3a https://share.transistor.fm/s/56e097c7 REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

  • What can you do best in your world, so that you can serve humanity?
  • What's your purpose?
  • Heart & Compassion First
  • Do the right thing.
  • Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

]]> REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

  • What can you do best in your world, so that you can serve humanity?
  • What's your purpose?
  • Heart & Compassion First
  • Do the right thing.
  • Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

]]> Thu, 05 Dec 2024 18:14:53 -0500 Brand Positioning Doctors Brand Positioning Doctors 5329 REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

  • What can you do best in your world, so that you can serve humanity?
  • What's your purpose?
  • Heart & Compassion First
  • Do the right thing.
  • Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist 224 224 REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist bonus b03c90ac-d6be-49f5-9513-c93b746ee7e2 https://share.transistor.fm/s/4101ab0a REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

]]> REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

]]> Thu, 28 Nov 2024 15:18:58 -0500 Brand Positioning Doctors Brand Positioning Doctors 4771 REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom 223 223 REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom bonus 86cc1eb1-8357-42b5-aff1-95553f53655f https://share.transistor.fm/s/78c9d7a8 REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

]]> REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

]]> Thu, 21 Nov 2024 17:16:24 -0500 Brand Positioning Doctors Brand Positioning Doctors 5343 REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop 222 222 REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop bonus 93d7dd42-0898-40e5-96ec-0969c042e14e https://share.transistor.fm/s/b514d43a REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Thu, 14 Nov 2024 17:58:37 -0500 Brand Positioning Doctors Brand Positioning Doctors 4309 REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter 221 221 REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter bonus 8922cf54-9900-4f3b-8fc2-52f0e76a2524 https://share.transistor.fm/s/f14ce130 REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter

Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest.  When Charlene speaks, Silicon Valley and beyond listens!  We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: 

• A potential positive shift in CMO tenure?
• The relationship between business growth and the disruptive mindset
• As a woman, best way to advance one’s career 

]]> REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter

Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest.  When Charlene speaks, Silicon Valley and beyond listens!  We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: 

• A potential positive shift in CMO tenure?
• The relationship between business growth and the disruptive mindset
• As a woman, best way to advance one’s career 

]]> Thu, 07 Nov 2024 16:56:46 -0500 Brand Positioning Doctors Brand Positioning Doctors 3653 REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter

Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest.  When Charlene speaks, Silicon Valley and beyond listens!  We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: 

• A potential positive shift in CMO tenure?
• The relationship between business growth and the disruptive mindset
• As a woman, best way to advance one’s career 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture 220 220 Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture full 55ada0b6-eb02-402c-9d84-286fd23fb4c7 https://share.transistor.fm/s/8a556e60 Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture

What's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune in to learn more about WHAT'S POPPIN.

Here are a few key takeaways from the episode:

  • What companies are doing this well - if any.
  • Why culture is influential when we talk about brand strategy
  • What is trending for companies and organizations regarding genuine cultural consideration in brand/marketing


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture

What's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune in to learn more about WHAT'S POPPIN.

Here are a few key takeaways from the episode:

  • What companies are doing this well - if any.
  • Why culture is influential when we talk about brand strategy
  • What is trending for companies and organizations regarding genuine cultural consideration in brand/marketing


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 31 Oct 2024 18:19:11 -0400 Brand Positioning Doctors Brand Positioning Doctors 2371 Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture

What's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune in to learn more about WHAT'S POPPIN.

Here are a few key takeaways from the episode:

  • What companies are doing this well - if any.
  • Why culture is influential when we talk about brand strategy
  • What is trending for companies and organizations regarding genuine cultural consideration in brand/marketing


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? 219 219 REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? bonus 0bd6fddf-5d4e-4946-9740-7b8b8637881c https://share.transistor.fm/s/8e86ea14 REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?

A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing.  To aptly borrow the old Coca-Cola tagline, ENJOY!  
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

]]> REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?

A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing.  To aptly borrow the old Coca-Cola tagline, ENJOY!  
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

]]> Thu, 24 Oct 2024 16:52:27 -0400 Brand Positioning Doctors Brand Positioning Doctors 4198 REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?

A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing.  To aptly borrow the old Coca-Cola tagline, ENJOY!  
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Most Influence Remix - Katie Casey, Craig Minassian, Melissa Proctor, Josh Ball 218 218 Most Influence Remix - Katie Casey, Craig Minassian, Melissa Proctor, Josh Ball full 655425ef-37d0-4286-9283-5627585089f0 https://share.transistor.fm/s/8faab713 Hey Brand Nerds, we are back with a REMIX of some of our favorite "Who has had or is having the most influence on your career" answers! 
Get ready to be inspired by our guests:
1. Katie Casey
2. Craig Minassian
3. Melissa Proctor
4. Josh Ball


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

]]> Hey Brand Nerds, we are back with a REMIX of some of our favorite "Who has had or is having the most influence on your career" answers! 
Get ready to be inspired by our guests:
1. Katie Casey
2. Craig Minassian
3. Melissa Proctor
4. Josh Ball


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

]]> Thu, 17 Oct 2024 16:51:24 -0400 Brand Positioning Doctors Brand Positioning Doctors 1738 Hey Brand Nerds, we are back with a REMIX of some of our favorite "Who has had or is having the most influence on your career" answers! 
Get ready to be inspired by our guests:
1. Katie Casey
2. Craig Minassian
3. Melissa Proctor
4. Josh Ball


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration 217 217 Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration full 6f06e6cf-ac1b-495e-8a64-f041c4815252 https://share.transistor.fm/s/948ded73 Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full video version

]]> Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full video version

]]> Thu, 10 Oct 2024 16:38:39 -0400 Brand Positioning Doctors Brand Positioning Doctors 2485 Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full video version

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No {TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration 216 216 {TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration full 5d141e88-ea42-480a-95e4-26e4dc172019 https://share.transistor.fm/s/0031b55e {TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration
Click here to watch the full episode.
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full episode. 

]]> {TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration
Click here to watch the full episode.
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full episode. 

]]> Fri, 04 Oct 2024 18:18:49 -0400 Brand Positioning Doctors Brand Positioning Doctors 85 {TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration
Click here to watch the full episode.
What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO’s leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.

Click here to watch the full episode. 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick 215 215 REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick bonus 76570106-1796-4d3a-b39d-c95e45a5e0a9 https://share.transistor.fm/s/6d2c58bd REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

  • Joy, Happiness, and Community - Pillars to Pursue
  • The emotional connection is important, but so is the plan to execute it effectively
  • Bad feedback is just the beginning of growth
  • Just because it's the newest...doesn't mean you need it
  • Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

  • Joy, Happiness, and Community - Pillars to Pursue
  • The emotional connection is important, but so is the plan to execute it effectively
  • Bad feedback is just the beginning of growth
  • Just because it's the newest...doesn't mean you need it
  • Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 26 Sep 2024 16:15:51 -0400 Brand Positioning Doctors Brand Positioning Doctors 5303 REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

  • Joy, Happiness, and Community - Pillars to Pursue
  • The emotional connection is important, but so is the plan to execute it effectively
  • Bad feedback is just the beginning of growth
  • Just because it's the newest...doesn't mean you need it
  • Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 9 - Cool, Calm & Connected w/Katie Casey 214 214 REMIX: Album 6 Track 9 - Cool, Calm & Connected w/Katie Casey bonus a187ef98-a197-4beb-ba34-33768a946823 https://share.transistor.fm/s/65be01ce REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

  • Sometimes you have to start by looking within
  • How are you connecting to those around you?
  • Making yourself indispensable is key.
  • Stay calm and cool in situations AND don't be afraid to ask for help
  • What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

  • Sometimes you have to start by looking within
  • How are you connecting to those around you?
  • Making yourself indispensable is key.
  • Stay calm and cool in situations AND don't be afraid to ask for help
  • What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 19 Sep 2024 16:25:44 -0400 Brand Positioning Doctors Brand Positioning Doctors 4841 REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

  • Sometimes you have to start by looking within
  • How are you connecting to those around you?
  • Making yourself indispensable is key.
  • Stay calm and cool in situations AND don't be afraid to ask for help
  • What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman 213 213 REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman bonus f978592f-104c-4b7c-a40a-aa85eb762018 https://share.transistor.fm/s/1493d893 REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 


Here are a few key takeaways from the episode:

  • Put in the work | Arrive Early & Stay Late
  • Be consistent | Personally & Professionally
  • Pay it forward in honor of those who helped you on your way up
  • Don't just say it. Be about it. 
  • NIL - the opportunity and challenge


NOTES:
Connect with Russ
Russ Spielman | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 


Here are a few key takeaways from the episode:

  • Put in the work | Arrive Early & Stay Late
  • Be consistent | Personally & Professionally
  • Pay it forward in honor of those who helped you on your way up
  • Don't just say it. Be about it. 
  • NIL - the opportunity and challenge


NOTES:
Connect with Russ
Russ Spielman | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 12 Sep 2024 17:22:14 -0400 Brand Positioning Doctors Brand Positioning Doctors 4805 REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 


Here are a few key takeaways from the episode:

  • Put in the work | Arrive Early & Stay Late
  • Be consistent | Personally & Professionally
  • Pay it forward in honor of those who helped you on your way up
  • Don't just say it. Be about it. 
  • NIL - the opportunity and challenge


NOTES:
Connect with Russ
Russ Spielman | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat 212 212 REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat bonus 8b650560-11cf-49b0-9348-fb6f42adb286 https://share.transistor.fm/s/b9150769 REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 05 Sep 2024 16:42:27 -0400 Brand Positioning Doctors Brand Positioning Doctors 1269 REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant 211 211 REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant bonus 5344063b-e077-4c25-8c00-6561396f3c15 https://share.transistor.fm/s/b44935a5 REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 


Here are a few key takeaways from the episode:

  • Mentee/Mentor relationships can provide value to both parties
  • Hire Slow - Fire Fast - It's a true saying.
  • Authenticity is truly your power (and your personal brand)
  • Functionally & Emotionally 
  • When Two-Become-One 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 


Here are a few key takeaways from the episode:

  • Mentee/Mentor relationships can provide value to both parties
  • Hire Slow - Fire Fast - It's a true saying.
  • Authenticity is truly your power (and your personal brand)
  • Functionally & Emotionally 
  • When Two-Become-One 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 29 Aug 2024 16:11:13 -0400 Brand Positioning Doctors Brand Positioning Doctors 4845 REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 


Here are a few key takeaways from the episode:

  • Mentee/Mentor relationships can provide value to both parties
  • Hire Slow - Fire Fast - It's a true saying.
  • Authenticity is truly your power (and your personal brand)
  • Functionally & Emotionally 
  • When Two-Become-One 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward 210 210 Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward full 10e936c4-ff7c-4728-853e-326ea38085cd https://share.transistor.fm/s/fd93abee Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

  • Nurture Your Network
  • Think like a brand. Act like a retailer.
  • Give your people a chance to lead.
  • Curiosity is the core of success.
  • Be a collector of interesting people.
  • Even though you might want to - you can't fix people.
  • How the brands you work on become your kids.


NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitt

]]> Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

  • Nurture Your Network
  • Think like a brand. Act like a retailer.
  • Give your people a chance to lead.
  • Curiosity is the core of success.
  • Be a collector of interesting people.
  • Even though you might want to - you can't fix people.
  • How the brands you work on become your kids.


NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitt

]]> Thu, 22 Aug 2024 21:37:44 -0400 Brand Positioning Doctors Brand Positioning Doctors 4244 Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

  • Nurture Your Network
  • Think like a brand. Act like a retailer.
  • Give your people a chance to lead.
  • Curiosity is the core of success.
  • Be a collector of interesting people.
  • Even though you might want to - you can't fix people.
  • How the brands you work on become your kids.


NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitt

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran 209 209 REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran bonus 9ce509df-0f16-4fd6-8add-73a630866bbb https://share.transistor.fm/s/c57b8bf6 REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


Here are a few key takeaways from the episode:

  • Dedication and Excellence are key to your career journey
  • Branding should alert all the senses in the consumer
  • Life will knock you down - it's about how you respond
  • Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


Here are a few key takeaways from the episode:

  • Dedication and Excellence are key to your career journey
  • Branding should alert all the senses in the consumer
  • Life will knock you down - it's about how you respond
  • Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 15 Aug 2024 18:26:46 -0400 Brand Positioning Doctors Brand Positioning Doctors 5668 REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


Here are a few key takeaways from the episode:

  • Dedication and Excellence are key to your career journey
  • Branding should alert all the senses in the consumer
  • Life will knock you down - it's about how you respond
  • Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar 208 208 Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar full ab89efb6-585f-469e-9b6f-732215bfe950 https://share.transistor.fm/s/453d65b9 Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

  • Change Happens | Learn How to Adapt
  • Left Brain & Right Brain Matters
  • Focus on the important, not just the urgent
  • Be aware of corporate politics
  • Dream Massive. Start Tiny. Scale Conscientiously.


NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


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Instagram | Twitter

]]> Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

  • Change Happens | Learn How to Adapt
  • Left Brain & Right Brain Matters
  • Focus on the important, not just the urgent
  • Be aware of corporate politics
  • Dream Massive. Start Tiny. Scale Conscientiously.


NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 08 Aug 2024 16:22:37 -0400 Brand Positioning Doctors Brand Positioning Doctors 5836 Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

  • Change Happens | Learn How to Adapt
  • Left Brain & Right Brain Matters
  • Focus on the important, not just the urgent
  • Be aware of corporate politics
  • Dream Massive. Start Tiny. Scale Conscientiously.


NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 17 - Reading the Room w/Josh Ball 207 207 Album 6 Track 17 - Reading the Room w/Josh Ball full 08322c95-da8d-47dd-af7e-05bd81a971ef https://share.transistor.fm/s/277dccb6 Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Read the rooms you are in.
  • Do things proactively.
  • Simplicity is key.
  • Operate with the mindset of what's best for the business
  • Tension can be healthy.
  • Failure is not an endpoint.
  • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn


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]]> Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Read the rooms you are in.
  • Do things proactively.
  • Simplicity is key.
  • Operate with the mindset of what's best for the business
  • Tension can be healthy.
  • Failure is not an endpoint.
  • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn


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]]> Thu, 01 Aug 2024 15:28:04 -0400 Brand Positioning Doctors Brand Positioning Doctors 4274 Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

  • Read the rooms you are in.
  • Do things proactively.
  • Simplicity is key.
  • Operate with the mindset of what's best for the business
  • Tension can be healthy.
  • Failure is not an endpoint.
  • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 16 - Good Shepherding w/Rick Hayduk 206 206 Album 6 Track 16 - Good Shepherding w/Rick Hayduk full 15787e33-354d-43f5-9975-f812edc6ac83 https://share.transistor.fm/s/504d4d33 Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

  • What can you do best in your world, so that you can serve humanity?
  • What's your purpose?
  • Heart & Compassion First
  • Do the right thing.
  • Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


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]]> Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

  • What can you do best in your world, so that you can serve humanity?
  • What's your purpose?
  • Heart & Compassion First
  • Do the right thing.
  • Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


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]]> Thu, 25 Jul 2024 16:15:39 -0400 Brand Positioning Doctors Brand Positioning Doctors 5329 Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

  • What can you do best in your world, so that you can serve humanity?
  • What's your purpose?
  • Heart & Compassion First
  • Do the right thing.
  • Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali 205 205 REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali bonus 0c2a6075-afbf-4dd2-bfcc-f3211a747310 https://share.transistor.fm/s/33b621c8 REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

  • Don't be afraid to try different things until you find what lights you up
  • How are you paying it forward? 
  • The importance of mentorship with someone who gets you.
  • Don't just start the business and dump all your money into it - really understand the business mechanics
  • What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali


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]]> REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

  • Don't be afraid to try different things until you find what lights you up
  • How are you paying it forward? 
  • The importance of mentorship with someone who gets you.
  • Don't just start the business and dump all your money into it - really understand the business mechanics
  • What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali


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]]> Thu, 18 Jul 2024 16:29:07 -0400 Brand Positioning Doctors Brand Positioning Doctors 5175 REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

  • Don't be afraid to try different things until you find what lights you up
  • How are you paying it forward? 
  • The importance of mentorship with someone who gets you.
  • Don't just start the business and dump all your money into it - really understand the business mechanics
  • What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego 204 204 REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego bonus 48c6e957-fe87-4cf8-808f-16a8b90c2c2d https://share.transistor.fm/s/c7442f80 REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

  • Sometimes the first step is just showing up
  • The importance of the brand experience
  • Leading with authenticity is important in your marketing efforts
  • You have the power to do anything, to meet the moment.


NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

  • Sometimes the first step is just showing up
  • The importance of the brand experience
  • Leading with authenticity is important in your marketing efforts
  • You have the power to do anything, to meet the moment.


NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


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]]> Thu, 11 Jul 2024 16:21:34 -0400 Brand Positioning Doctors Brand Positioning Doctors 3599 REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

  • Sometimes the first step is just showing up
  • The importance of the brand experience
  • Leading with authenticity is important in your marketing efforts
  • You have the power to do anything, to meet the moment.


NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 15 - What's Poppin? Brand Centric Preview for Paris 2024 Olympics 203 203 Album 6 Track 15 - What's Poppin? Brand Centric Preview for Paris 2024 Olympics full e7a97dae-4913-4dfa-ba80-004fe036b526 https://share.transistor.fm/s/9b99c804 What's Poppin' Brand Nerds?! Every four years, we look forward to the top athletes from around the world coming together to compete in the Olympics! This year, hosted in Paris, is a pivotal year we are watching closely—from a brand perspective. It is the first after the pandemic and the first to allow attendees since then as well. 
Tune in to hear what our hosts think about the upcoming games and how brand plays a huge part in what we see on TV at home. 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> What's Poppin' Brand Nerds?! Every four years, we look forward to the top athletes from around the world coming together to compete in the Olympics! This year, hosted in Paris, is a pivotal year we are watching closely—from a brand perspective. It is the first after the pandemic and the first to allow attendees since then as well. 
Tune in to hear what our hosts think about the upcoming games and how brand plays a huge part in what we see on TV at home. 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 04 Jul 2024 18:22:14 -0400 Brand Positioning Doctors Brand Positioning Doctors 1839 What's Poppin' Brand Nerds?! Every four years, we look forward to the top athletes from around the world coming together to compete in the Olympics! This year, hosted in Paris, is a pivotal year we are watching closely—from a brand perspective. It is the first after the pandemic and the first to allow attendees since then as well. 
Tune in to hear what our hosts think about the upcoming games and how brand plays a huge part in what we see on TV at home. 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? 202 202 In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? full 6450fd4c-0ba6-44d9-a0de-15d6fd3ce2fa https://share.transistor.fm/s/57ed04d5 In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing?
Today’s REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode proves that his impact and words of wisdom live on forever.

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing?
Today’s REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode proves that his impact and words of wisdom live on forever.

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 27 Jun 2024 17:52:28 -0400 Brand Positioning Doctors Brand Positioning Doctors 3990 In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing?
Today’s REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode proves that his impact and words of wisdom live on forever.

Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Most Proud Of Remix - Dan Ali, Paige Young, Jared Schrieber, Katie Casey 201 201 Most Proud Of Remix - Dan Ali, Paige Young, Jared Schrieber, Katie Casey bonus d158967a-e1b2-4805-af6c-36e1350c3b37 https://share.transistor.fm/s/aa2e2037 Hey Brand Nerds, we are back with a REMIX of some of our favorite "What are you most proud of?" answers! 
Get ready to be inspired by our guests:
1. Dan Ali
2. Paige Young
3. Jared Schrieber
4. Katie Casey


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Hey Brand Nerds, we are back with a REMIX of some of our favorite "What are you most proud of?" answers! 
Get ready to be inspired by our guests:
1. Dan Ali
2. Paige Young
3. Jared Schrieber
4. Katie Casey


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Thu, 20 Jun 2024 20:06:55 -0400 Brand Positioning Doctors Brand Positioning Doctors 645 Hey Brand Nerds, we are back with a REMIX of some of our favorite "What are you most proud of?" answers! 
Get ready to be inspired by our guests:
1. Dan Ali
2. Paige Young
3. Jared Schrieber
4. Katie Casey


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter 200 200 REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter bonus 7204e41a-897e-42f2-b730-8fd3ea2e175a https://share.transistor.fm/s/7aed6590 REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

  • Become a researcher in your work. Seek to learn and understand
  • Sometimes feedback is just want you need to propel you forward
  • How are you waking up everyday to make a difference?
  • Brand Gemini? Let's talk about how. 


NOTES:
Connect with Siena
Siena Dexter | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

  • Become a researcher in your work. Seek to learn and understand
  • Sometimes feedback is just want you need to propel you forward
  • How are you waking up everyday to make a difference?
  • Brand Gemini? Let's talk about how. 


NOTES:
Connect with Siena
Siena Dexter | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 13 Jun 2024 13:51:08 -0400 Brand Positioning Doctors Brand Positioning Doctors 4980 REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

  • Become a researcher in your work. Seek to learn and understand
  • Sometimes feedback is just want you need to propel you forward
  • How are you waking up everyday to make a difference?
  • Brand Gemini? Let's talk about how. 


NOTES:
Connect with Siena
Siena Dexter | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 14 - What's Poppin? NBA Finals Brand View 199 199 Album 6 Track 14 - What's Poppin? NBA Finals Brand View full d02b32fc-5ddb-493d-90aa-cfa513a28e5b https://share.transistor.fm/s/49176621 Album 6 Track 14 - What's Poppin? NBA Finals Brand View

What's Poppin' Brand Nerds?! Today is the start of the NBA Finals, and we are diving into the brand perspective and power of the top players we will see on the court. 

Here are a few key takeaways from the episode:

  • Tatum, Brown, Dončić, Irving - what do they bring to their brand partnerships
  • What brands should we see engaging in the top players' brands? 
  • How does player brand play into the NBA and approaching finals?

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Album 6 Track 14 - What's Poppin? NBA Finals Brand View

What's Poppin' Brand Nerds?! Today is the start of the NBA Finals, and we are diving into the brand perspective and power of the top players we will see on the court. 

Here are a few key takeaways from the episode:

  • Tatum, Brown, Dončić, Irving - what do they bring to their brand partnerships
  • What brands should we see engaging in the top players' brands? 
  • How does player brand play into the NBA and approaching finals?

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 06 Jun 2024 18:55:06 -0400 Brand Positioning Doctors Brand Positioning Doctors 2005 Album 6 Track 14 - What's Poppin? NBA Finals Brand View

What's Poppin' Brand Nerds?! Today is the start of the NBA Finals, and we are diving into the brand perspective and power of the top players we will see on the court. 

Here are a few key takeaways from the episode:

  • Tatum, Brown, Dončić, Irving - what do they bring to their brand partnerships
  • What brands should we see engaging in the top players' brands? 
  • How does player brand play into the NBA and approaching finals?

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki 198 198 REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki bonus 1ad9bbb4-fff1-4af4-870d-4a1a11367276 https://share.transistor.fm/s/9d83f9c4 REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!

Here are a few key takeaways from the episode:

  • Outwit or Grit to Exceed Your Objectives
  • Failure is an Opportunity for Feedback
  • Simplification.
  • 90% on the stuff that matters. 10% on the rest.
  • Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki


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]]> REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!

Here are a few key takeaways from the episode:

  • Outwit or Grit to Exceed Your Objectives
  • Failure is an Opportunity for Feedback
  • Simplification.
  • 90% on the stuff that matters. 10% on the rest.
  • Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki


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]]> Thu, 30 May 2024 16:32:23 -0400 Brand Positioning Doctors Brand Positioning Doctors 5287 REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!

Here are a few key takeaways from the episode:

  • Outwit or Grit to Exceed Your Objectives
  • Failure is an Opportunity for Feedback
  • Simplification.
  • 90% on the stuff that matters. 10% on the rest.
  • Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Biggest F-Up Remix - Scott Hargrove, Brooke Janousek, Greg Welch, Roger Fishman 197 197 Biggest F-Up Remix - Scott Hargrove, Brooke Janousek, Greg Welch, Roger Fishman full 8688848c-ffc4-4ad3-a5e1-c65932ce57e9 https://share.transistor.fm/s/b26006a2 Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! 
Check out some of our favorites from four of our former guests:
1. Scott Hargrove
2. Brooke Janousek
3. Greg Welch
4. Roger Fishman


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! 
Check out some of our favorites from four of our former guests:
1. Scott Hargrove
2. Brooke Janousek
3. Greg Welch
4. Roger Fishman


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Thu, 23 May 2024 17:21:16 -0400 Brand Positioning Doctors Brand Positioning Doctors 2040 Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! 
Check out some of our favorites from four of our former guests:
1. Scott Hargrove
2. Brooke Janousek
3. Greg Welch
4. Roger Fishman


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz 196 196 REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz bonus 3676c9c0-af06-46a6-bd58-435db8d8a753 https://share.transistor.fm/s/40db2a9f REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 


Here are a few key takeaways from the episode:

  • It's all about work ethic. Skills can be taught - work ethic can't.
  • Put in the work to grow your personal brand.
  • Focus. On what you want and what you want to do.
  • Be a light in the often abyss.


NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 


Here are a few key takeaways from the episode:

  • It's all about work ethic. Skills can be taught - work ethic can't.
  • Put in the work to grow your personal brand.
  • Focus. On what you want and what you want to do.
  • Be a light in the often abyss.


NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 16 May 2024 16:30:28 -0400 Brand Positioning Doctors Brand Positioning Doctors 5104 REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 


Here are a few key takeaways from the episode:

  • It's all about work ethic. Skills can be taught - work ethic can't.
  • Put in the work to grow your personal brand.
  • Focus. On what you want and what you want to do.
  • Be a light in the often abyss.


NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd 195 195 Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd full 61cf54b4-b303-4820-8949-edb63c6dd76d https://share.transistor.fm/s/48e47263 Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd

What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! 
You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. 

Here are a few key takeaways from the episode:

  • Being a student of life
  • Take time to just be a person
  • Move with curiosity
  • The importance of science and creativity
  • The magic of life & marketing

NOTES:
Connect with BJ
BJ Bueno | LinkedIn


Books:
Thinking, Fast and Slow by Daniel Kahneman
View on Amazon

The Happiness Advantage by Shawn Anchor
View on Amazon

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]]> Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd

What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! 
You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. 

Here are a few key takeaways from the episode:

  • Being a student of life
  • Take time to just be a person
  • Move with curiosity
  • The importance of science and creativity
  • The magic of life & marketing

NOTES:
Connect with BJ
BJ Bueno | LinkedIn


Books:
Thinking, Fast and Slow by Daniel Kahneman
View on Amazon

The Happiness Advantage by Shawn Anchor
View on Amazon

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]]> Fri, 10 May 2024 14:33:19 -0400 Brand Positioning Doctors Brand Positioning Doctors 5178 Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd

What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! 
You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/great Kobe Bryant alongside stories of inspiration and jew-els that BJ brings. 

Here are a few key takeaways from the episode:

  • Being a student of life
  • Take time to just be a person
  • Move with curiosity
  • The importance of science and creativity
  • The magic of life & marketing

NOTES:
Connect with BJ
BJ Bueno | LinkedIn


Books:
Thinking, Fast and Slow by Daniel Kahneman
View on Amazon

The Happiness Advantage by Shawn Anchor
View on Amazon

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst 194 194 Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst full 8537ef4a-09dd-4d0e-a3f7-ecdcdb1d5035 https://share.transistor.fm/s/0f06da08 Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. 

Here are a few key takeaways from the episode:

  • The power of going full force after what you believe
  • Was Grant Hill first in line for the headline spot...Let's talk about it
  • It's about having the right team to make magic happen
  • How Sprite made the unexpected move under the big brand Coca Cola

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. 

Here are a few key takeaways from the episode:

  • The power of going full force after what you believe
  • Was Grant Hill first in line for the headline spot...Let's talk about it
  • It's about having the right team to make magic happen
  • How Sprite made the unexpected move under the big brand Coca Cola

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 02 May 2024 16:54:03 -0400 Brand Positioning Doctors Brand Positioning Doctors 2937 Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. 

Here are a few key takeaways from the episode:

  • The power of going full force after what you believe
  • Was Grant Hill first in line for the headline spot...Let's talk about it
  • It's about having the right team to make magic happen
  • How Sprite made the unexpected move under the big brand Coca Cola

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman 193 193 REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman bonus 0178d8db-2c26-4052-b1e3-29b173ffd93f https://share.transistor.fm/s/24985d1c REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

  • In life, you have to earn it and own it.
  • It's okay to take a beat and think about it before you answer a question
  • Engulf yourself in your work, get first-hand experience with the product/service you are offering
  • Marketing is about serving people, not just selling 
  • You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
Learn More About Specificity 


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Instagram | Twitter

]]> REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

  • In life, you have to earn it and own it.
  • It's okay to take a beat and think about it before you answer a question
  • Engulf yourself in your work, get first-hand experience with the product/service you are offering
  • Marketing is about serving people, not just selling 
  • You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 25 Apr 2024 16:28:14 -0400 Brand Positioning Doctors Brand Positioning Doctors 4515 REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

  • In life, you have to earn it and own it.
  • It's okay to take a beat and think about it before you answer a question
  • Engulf yourself in your work, get first-hand experience with the product/service you are offering
  • Marketing is about serving people, not just selling 
  • You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif 192 192 Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif full 8257f78f-e6cd-4a5b-86b5-fe1fde44fc72 https://share.transistor.fm/s/918e3681 Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif

What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. 

Here are a few key takeaways from the episode:

  • Most times, the hard lessons we are given, are ones we need to learn
  • Be a versatilist
  • The importance of both managing up and managing down
  • Marketer: Optimism and Creativity
  • The importance of time & timing

NOTES:
Connect with Don
Don Scheibenreif | LinkedIn


Book: When Machines Become Customers
View on Amazon

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif

What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. 

Here are a few key takeaways from the episode:

  • Most times, the hard lessons we are given, are ones we need to learn
  • Be a versatilist
  • The importance of both managing up and managing down
  • Marketer: Optimism and Creativity
  • The importance of time & timing

NOTES:
Connect with Don
Don Scheibenreif | LinkedIn


Book: When Machines Become Customers
View on Amazon

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 18 Apr 2024 17:34:32 -0400 Brand Positioning Doctors Brand Positioning Doctors 4950 Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif

What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today's show! From CPG, tech, and more - there are many angles to lean into throughout the episode. 

Here are a few key takeaways from the episode:

  • Most times, the hard lessons we are given, are ones we need to learn
  • Be a versatilist
  • The importance of both managing up and managing down
  • Marketer: Optimism and Creativity
  • The importance of time & timing

NOTES:
Connect with Don
Don Scheibenreif | LinkedIn


Book: When Machines Become Customers
View on Amazon

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young 191 191 REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young bonus 1ea2579a-ec38-41d7-a12e-108b783828fd https://share.transistor.fm/s/87b8447f REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 


Here are a few key takeaways from the episode:

  • Model the behavior you want to see.
  • Feedback is a valuable opportunity to grow
  • Speak Truth to Power
  • Simply - Be You. Be Kind. Be Badass.


NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 


Here are a few key takeaways from the episode:

  • Model the behavior you want to see.
  • Feedback is a valuable opportunity to grow
  • Speak Truth to Power
  • Simply - Be You. Be Kind. Be Badass.


NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 11 Apr 2024 17:55:52 -0400 Brand Positioning Doctors Brand Positioning Doctors 4827 REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 


Here are a few key takeaways from the episode:

  • Model the behavior you want to see.
  • Feedback is a valuable opportunity to grow
  • Speak Truth to Power
  • Simply - Be You. Be Kind. Be Badass.


NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne 190 190 REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne bonus f0ea50a6-9749-4802-a7ba-bfd9701eb2cc https://share.transistor.fm/s/634ac4d2 REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 04 Apr 2024 14:11:05 -0400 Brand Positioning Doctors Brand Positioning Doctors 5636 REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's Too 189 189 Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's Too full d68bab4c-e821-4232-9f24-247f72bb935a https://share.transistor.fm/s/2cb49f65 Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's too

What's Poppin' Brand Nerds?! 

Here are a few key takeaways from the episode:

  • Women's NCAA March Madness Views are UP
  • The show aspect of the game being ignored is a mistake
  • Thoughts on Iowa vs LSU match-up
  • Who has the most star power?


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's too

What's Poppin' Brand Nerds?! 

Here are a few key takeaways from the episode:

  • Women's NCAA March Madness Views are UP
  • The show aspect of the game being ignored is a mistake
  • Thoughts on Iowa vs LSU match-up
  • Who has the most star power?


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 28 Mar 2024 16:15:37 -0400 Brand Positioning Doctors Brand Positioning Doctors 1248 Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's too

What's Poppin' Brand Nerds?! 

Here are a few key takeaways from the episode:

  • Women's NCAA March Madness Views are UP
  • The show aspect of the game being ignored is a mistake
  • Thoughts on Iowa vs LSU match-up
  • Who has the most star power?


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 9 - Cool, Calm & Connected w/Katie Casey 188 188 Album 6 Track 9 - Cool, Calm & Connected w/Katie Casey full 7e79913e-d5be-462f-bf0a-64792cc129b0 https://share.transistor.fm/s/629e77af Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

  • Sometimes you have to start by looking within
  • How are you connecting to those around you?
  • Making yourself indispensable is key.
  • Stay calm and cool in situations AND don't be afraid to ask for help
  • What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey


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]]> Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

  • Sometimes you have to start by looking within
  • How are you connecting to those around you?
  • Making yourself indispensable is key.
  • Stay calm and cool in situations AND don't be afraid to ask for help
  • What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey


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]]> Thu, 21 Mar 2024 21:37:52 -0400 Brand Positioning Doctors Brand Positioning Doctors 4841 Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey

What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. 

Buckle up and get ready for some introspective work and inspiration along the way. 

Here are a few key takeaways from the episode:

  • Sometimes you have to start by looking within
  • How are you connecting to those around you?
  • Making yourself indispensable is key.
  • Stay calm and cool in situations AND don't be afraid to ask for help
  • What are your anchors in life? 

NOTES:
Connect with Katie
LinkedIn | Katie Casey


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow 187 187 REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow bonus 29f7979d-2b21-4f09-84e2-a604a26805f7 https://share.transistor.fm/s/cdffa9fe REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

  • Are you prioritizing relationships in your life? 
  • Bumps in the road will come. How you handle it is the important part. 
  • Do your homework & accept multiple perspectives.
  • Be a servant of relationships, results, and retelling.


NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

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]]> REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

  • Are you prioritizing relationships in your life? 
  • Bumps in the road will come. How you handle it is the important part. 
  • Do your homework & accept multiple perspectives.
  • Be a servant of relationships, results, and retelling.


NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

Show Partner: Specificity
Learn More About Specificity 


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]]> Thu, 14 Mar 2024 16:02:15 -0400 Brand Positioning Doctors Brand Positioning Doctors 5306 REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

  • Are you prioritizing relationships in your life? 
  • Bumps in the road will come. How you handle it is the important part. 
  • Do your homework & accept multiple perspectives.
  • Be a servant of relationships, results, and retelling.


NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

Show Partner: Specificity
Learn More About Specificity 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali 186 186 Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali full ff796de6-fcb6-4d6a-b76c-1cb25a951670 https://share.transistor.fm/s/9525edee Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

  • Don't be afraid to try different things until you find what lights you up
  • How are you paying it forward? 
  • The importance of mentorship with someone who gets you.
  • Don't just start the business and dump all your money into it - really understand the business mechanics
  • What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali


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]]> Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

  • Don't be afraid to try different things until you find what lights you up
  • How are you paying it forward? 
  • The importance of mentorship with someone who gets you.
  • Don't just start the business and dump all your money into it - really understand the business mechanics
  • What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali


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]]> Thu, 07 Mar 2024 16:36:59 -0500 Brand Positioning Doctors Brand Positioning Doctors 5175 Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! 

Here are a few key takeaways from the episode:

  • Don't be afraid to try different things until you find what lights you up
  • How are you paying it forward? 
  • The importance of mentorship with someone who gets you.
  • Don't just start the business and dump all your money into it - really understand the business mechanics
  • What does it look like to be patiently impatient in the pursuit of success?

NOTES:
Connect with Dan
LinkedIn | Dan Ali


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 7 - What's Poppin? AI: Behind the Bot 185 185 Album 6 Track 7 - What's Poppin? AI: Behind the Bot full 93d958b5-f99e-45b2-86a7-a999877bcf72 https://share.transistor.fm/s/ea85b688 Album 6 Track 7 - What's Poppin? AI: Behind the Bot

What’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. 

Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop for an organization's AI needs.

If you've ever wondered about AI (and you should), you don't want to miss today's show. 


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]]> Album 6 Track 7 - What's Poppin? AI: Behind the Bot

What’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. 

Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop for an organization's AI needs.

If you've ever wondered about AI (and you should), you don't want to miss today's show. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 29 Feb 2024 17:41:16 -0500 Brand Positioning Doctors Brand Positioning Doctors 2092 Album 6 Track 7 - What's Poppin? AI: Behind the Bot

What’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. 

Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop for an organization's AI needs.

If you've ever wondered about AI (and you should), you don't want to miss today's show. 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki 184 184 Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki full 36dd89c4-abc0-429d-ac62-1f5358752f79 https://share.transistor.fm/s/05347691 Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!


Here are a few key takeaways from the episode:

  • Outwit or Grit to Exceed Your Objectives
  • Failure is an Opportunity for Feedback
  • Simplification.
  • 90% on the stuff that matters. 10% on the rest.
  • Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki


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]]> Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!


Here are a few key takeaways from the episode:

  • Outwit or Grit to Exceed Your Objectives
  • Failure is an Opportunity for Feedback
  • Simplification.
  • 90% on the stuff that matters. 10% on the rest.
  • Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki


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]]> Thu, 22 Feb 2024 20:59:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 5287 Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki

What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!


Here are a few key takeaways from the episode:

  • Outwit or Grit to Exceed Your Objectives
  • Failure is an Opportunity for Feedback
  • Simplification.
  • 90% on the stuff that matters. 10% on the rest.
  • Speak Up.

NOTES:
Connect with Folayo
LinkedIn | Folayo Lasaki


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up 183 183 Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up full ec231469-3806-467d-a38f-91ba4c9f137f https://share.transistor.fm/s/7f7932b5 Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up

We are back with another Super Bowl Ad Chop-Up with DC, LT, and Jeff. The commercials are a much-anticipated part of the Super Bowl, and there are many things to consider when deciding if a brand's ad was a hit or a flop. Join us to learn about the guys' favorite ads for this year's Super Bowl and the ones that missed the mark. 

We'd love to hear about your favorite ad or what you thought of the ones mentioned on the show today. Hop on over to our social channels to drop your thoughts and perspectives on the ads you saw during this year's game. 



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up

We are back with another Super Bowl Ad Chop-Up with DC, LT, and Jeff. The commercials are a much-anticipated part of the Super Bowl, and there are many things to consider when deciding if a brand's ad was a hit or a flop. Join us to learn about the guys' favorite ads for this year's Super Bowl and the ones that missed the mark. 

We'd love to hear about your favorite ad or what you thought of the ones mentioned on the show today. Hop on over to our social channels to drop your thoughts and perspectives on the ads you saw during this year's game. 



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Mon, 12 Feb 2024 18:49:53 -0500 Brand Positioning Doctors Brand Positioning Doctors 1545 Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up

We are back with another Super Bowl Ad Chop-Up with DC, LT, and Jeff. The commercials are a much-anticipated part of the Super Bowl, and there are many things to consider when deciding if a brand's ad was a hit or a flop. Join us to learn about the guys' favorite ads for this year's Super Bowl and the ones that missed the mark. 

We'd love to hear about your favorite ad or what you thought of the ones mentioned on the show today. Hop on over to our social channels to drop your thoughts and perspectives on the ads you saw during this year's game. 



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties 182 182 Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties full a57407c8-c424-41c8-906b-a87055350ed0 https://share.transistor.fm/s/b5d35cf4 Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties

What’s happening Brand Nerds?! We have a special episode of What's Poppin' right on time for the Super Bowl! 
We know that if you watched the AFC Championship or scrolled social media lately you've come across the Chiefs and Taylor Swift, a merging of sports and entertainment. 
We are diving into the much-talked-about couple - from a brand perspective. 

NOTES/MENTIONS:
Someone Clocked How Little Screen Time Taylor Swift Got During Chiefs-Ravens Game by Lynette Rice

Billionaire investor Charlie Munger: ‘The world is not driven by greed, it’s driven by envy’ by Tom Huddleston Jr.
Charlie Munger | Envy and Comparing are dangerous by Denis Bischof
9 Times Taylor Swift Crushed 2023 by Monica Mercuri

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]]> Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties

What’s happening Brand Nerds?! We have a special episode of What's Poppin' right on time for the Super Bowl! 
We know that if you watched the AFC Championship or scrolled social media lately you've come across the Chiefs and Taylor Swift, a merging of sports and entertainment. 
We are diving into the much-talked-about couple - from a brand perspective. 

NOTES/MENTIONS:
Someone Clocked How Little Screen Time Taylor Swift Got During Chiefs-Ravens Game by Lynette Rice

Billionaire investor Charlie Munger: ‘The world is not driven by greed, it’s driven by envy’ by Tom Huddleston Jr.
Charlie Munger | Envy and Comparing are dangerous by Denis Bischof
9 Times Taylor Swift Crushed 2023 by Monica Mercuri

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 08 Feb 2024 20:38:07 -0500 Brand Positioning Doctors Brand Positioning Doctors 2137 Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties

What’s happening Brand Nerds?! We have a special episode of What's Poppin' right on time for the Super Bowl! 
We know that if you watched the AFC Championship or scrolled social media lately you've come across the Chiefs and Taylor Swift, a merging of sports and entertainment. 
We are diving into the much-talked-about couple - from a brand perspective. 

NOTES/MENTIONS:
Someone Clocked How Little Screen Time Taylor Swift Got During Chiefs-Ravens Game by Lynette Rice

Billionaire investor Charlie Munger: ‘The world is not driven by greed, it’s driven by envy’ by Tom Huddleston Jr.
Charlie Munger | Envy and Comparing are dangerous by Denis Bischof
9 Times Taylor Swift Crushed 2023 by Monica Mercuri

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel 181 181 REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel bonus dc2c88ee-bb94-4a27-a066-0845a0e156d9 https://share.transistor.fm/s/17686c1e REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel

Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. 

She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. 


Here are a few key takeaways from the episode:

  • Reflect on who has helped you & Pay It Forward
  • You can teach skills; not personality
  • Finding the balance of prioritizing people and work
  • Stay True To Yourself


NOTES:
Connect with Maegan
Maegan Moguel | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel

Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. 

She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. 


Here are a few key takeaways from the episode:

  • Reflect on who has helped you & Pay It Forward
  • You can teach skills; not personality
  • Finding the balance of prioritizing people and work
  • Stay True To Yourself


NOTES:
Connect with Maegan
Maegan Moguel | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 01 Feb 2024 16:39:32 -0500 Brand Positioning Doctors Brand Positioning Doctors 4701 REMIX: Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel

Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. 

She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. 


Here are a few key takeaways from the episode:

  • Reflect on who has helped you & Pay It Forward
  • You can teach skills; not personality
  • Finding the balance of prioritizing people and work
  • Stay True To Yourself


NOTES:
Connect with Maegan
Maegan Moguel | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 3 - The Confucius of Marketing, Andrew Springate 180 180 Album 6 Track 3 - The Confucius of Marketing, Andrew Springate full 02d69d84-9ba7-4ee7-a5e9-1ce77f6888d9 https://share.transistor.fm/s/445ecb06 Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 


Here are a few key takeaways from the episode:

  • Take time to appreciate the hard workers around you
  • Thinking Unconventionally
  • Be someone who gets stuff done
  • The importance of team chemistry
  • How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin


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]]> Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 


Here are a few key takeaways from the episode:

  • Take time to appreciate the hard workers around you
  • Thinking Unconventionally
  • Be someone who gets stuff done
  • The importance of team chemistry
  • How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin


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]]> Thu, 25 Jan 2024 17:09:25 -0500 Brand Positioning Doctors Brand Positioning Doctors 4524 Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 


Here are a few key takeaways from the episode:

  • Take time to appreciate the hard workers around you
  • Thinking Unconventionally
  • Be someone who gets stuff done
  • The importance of team chemistry
  • How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin


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Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact 179 179 REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact bonus cc6455a0-c766-4b53-bd8a-83df0cdf9d90 https://share.transistor.fm/s/ecf3f7a5 REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.


Here are a few key takeaways from the episode:

  • Who are your people? Who you are surrounded by is important.
  • In 20 years, will what you do today be the right thing?
  • Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
  • It's not about work-life balance; it's about holistic balance
  • Abe's a Disciple of Humanity...let's break down how. 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.


Here are a few key takeaways from the episode:

  • Who are your people? Who you are surrounded by is important.
  • In 20 years, will what you do today be the right thing?
  • Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
  • It's not about work-life balance; it's about holistic balance
  • Abe's a Disciple of Humanity...let's break down how. 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 18 Jan 2024 16:03:47 -0500 Brand Positioning Doctors Brand Positioning Doctors 4527 REMIX: Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.


Here are a few key takeaways from the episode:

  • Who are your people? Who you are surrounded by is important.
  • In 20 years, will what you do today be the right thing?
  • Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
  • It's not about work-life balance; it's about holistic balance
  • Abe's a Disciple of Humanity...let's break down how. 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran 178 178 Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran full 03e2c8d5-9200-4b70-93ae-2030487d6724 https://share.transistor.fm/s/e8d2ece5 Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


Here are a few key takeaways from the episode:

  • Dedication and Excellence are key to your career journey
  • Branding should alert all the senses in the consumer
  • Life will knock you down - it's about how you respond
  • Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


Here are a few key takeaways from the episode:

  • Dedication and Excellence are key to your career journey
  • Branding should alert all the senses in the consumer
  • Life will knock you down - it's about how you respond
  • Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 11 Jan 2024 20:10:18 -0500 Brand Positioning Doctors Brand Positioning Doctors 5668 Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


Here are a few key takeaways from the episode:

  • Dedication and Excellence are key to your career journey
  • Branding should alert all the senses in the consumer
  • Life will knock you down - it's about how you respond
  • Are you a "Three Feet from Gold" person?

NOTES:
Connect with Tim
Tim Halloran | LinkedIn

Tim's Book: Romancing the Brand


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 6 Track 1 - Welcome to 2024! 177 177 Album 6 Track 1 - Welcome to 2024! full 1889a1e3-45a8-483c-bc46-86652abe548f https://share.transistor.fm/s/9ac0f2f8 Album 6 Track 1 - Welcome to 2024!

Can you believe we have had 6 years of Brands, Beats, and Bytes?! We are kicking off our 6th album looking at up-and-coming marketing trends of the year and thoughts on how DC and LT can see them play out in your business' marketing strategy. 


Here are a few key takeaways from the episode:

  • Forbes Top 10 Marketing Trends in 2024
  • Artificial Intelligence - How to Use it Right
  • Influencer Marketing - How Brands Do It Well (and not)
  • What makes the trends actually work for your business and things to consider
]]> Album 6 Track 1 - Welcome to 2024!

Can you believe we have had 6 years of Brands, Beats, and Bytes?! We are kicking off our 6th album looking at up-and-coming marketing trends of the year and thoughts on how DC and LT can see them play out in your business' marketing strategy. 


Here are a few key takeaways from the episode:

  • Forbes Top 10 Marketing Trends in 2024
  • Artificial Intelligence - How to Use it Right
  • Influencer Marketing - How Brands Do It Well (and not)
  • What makes the trends actually work for your business and things to consider
]]> Thu, 04 Jan 2024 17:22:17 -0500 Brand Positioning Doctors Brand Positioning Doctors 2344 Album 6 Track 1 - Welcome to 2024!

Can you believe we have had 6 years of Brands, Beats, and Bytes?! We are kicking off our 6th album looking at up-and-coming marketing trends of the year and thoughts on how DC and LT can see them play out in your business' marketing strategy. 


Here are a few key takeaways from the episode:

  • Forbes Top 10 Marketing Trends in 2024
  • Artificial Intelligence - How to Use it Right
  • Influencer Marketing - How Brands Do It Well (and not)
  • What makes the trends actually work for your business and things to consider
]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 34 - Wrapping Up 2023 176 176 Album 5 Track 34 - Wrapping Up 2023 full 707902af-370e-411a-973e-5f5e896588da https://share.transistor.fm/s/4203c70b Album 5 Track 34 - Wrapping Up 2023

Brand Nerds! We are wrapping up 2023 with some of our key highlights and lessons we've learned throughout this year! 
The perfect ending for our 5th album as we prepare to launch incredible things in our 6th. 


Here are a few key takeaways from the episode:

  • Workaholic Behavior is not the vibe w/Paige Young
  • Family over everything w/Roger Fishman
  • The joys of things that bring us joy w/Brooke Janousek
  • The importance of staying true to yourself w/Meagan Moguel
]]> Album 5 Track 34 - Wrapping Up 2023

Brand Nerds! We are wrapping up 2023 with some of our key highlights and lessons we've learned throughout this year! 
The perfect ending for our 5th album as we prepare to launch incredible things in our 6th. 


Here are a few key takeaways from the episode:

  • Workaholic Behavior is not the vibe w/Paige Young
  • Family over everything w/Roger Fishman
  • The joys of things that bring us joy w/Brooke Janousek
  • The importance of staying true to yourself w/Meagan Moguel
]]> Thu, 28 Dec 2023 18:01:13 -0500 Brand Positioning Doctors Brand Positioning Doctors 2006 Album 5 Track 34 - Wrapping Up 2023

Brand Nerds! We are wrapping up 2023 with some of our key highlights and lessons we've learned throughout this year! 
The perfect ending for our 5th album as we prepare to launch incredible things in our 6th. 


Here are a few key takeaways from the episode:

  • Workaholic Behavior is not the vibe w/Paige Young
  • Family over everything w/Roger Fishman
  • The joys of things that bring us joy w/Brooke Janousek
  • The importance of staying true to yourself w/Meagan Moguel
]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 33 - Work Your Brand w/Jamie Schwartz 175 175 Album 5 Track 33 - Work Your Brand w/Jamie Schwartz full b14c6f8f-ea7e-40de-ad2a-7a9ce3c04af7 https://share.transistor.fm/s/6329e40c Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 


Here are a few key takeaways from the episode:

  • It's all about work ethic. Skills can be taught - work ethic can't.
  • Put in the work to grow your personal brand.
  • Focus. On what you want and what you want to do.
  • Be a light in the often abyss.


NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 


Here are a few key takeaways from the episode:

  • It's all about work ethic. Skills can be taught - work ethic can't.
  • Put in the work to grow your personal brand.
  • Focus. On what you want and what you want to do.
  • Be a light in the often abyss.


NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 21 Dec 2023 20:38:31 -0500 Brand Positioning Doctors Brand Positioning Doctors 5104 Album 5 Track 33 - Work Your Brand w/Jamie Schwartz

What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus President of Pearl River Studios; but brings a wealth of experience from his time working with Loud Records to serving as a lawyer. He is the epitome of hard work and grit and a display of those things leading to a varied and successful career journey. 


Here are a few key takeaways from the episode:

  • It's all about work ethic. Skills can be taught - work ethic can't.
  • Put in the work to grow your personal brand.
  • Focus. On what you want and what you want to do.
  • Be a light in the often abyss.


NOTES:
Connect with Jamie
Jamie Schwartz | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young 174 174 Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young full 7c5b3fd9-6d16-424f-a294-a7644ff9ca05 https://share.transistor.fm/s/3af560e5 Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 


Here are a few key takeaways from the episode:

  • Model the behavior you want to see.
  • Feedback is a valuable opportunity to grow
  • Speak Truth to Power
  • Simply - Be You. Be Kind. Be Badass.


NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 


Here are a few key takeaways from the episode:

  • Model the behavior you want to see.
  • Feedback is a valuable opportunity to grow
  • Speak Truth to Power
  • Simply - Be You. Be Kind. Be Badass.


NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 14 Dec 2023 22:28:59 -0500 Brand Positioning Doctors Brand Positioning Doctors 4827 Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 


Here are a few key takeaways from the episode:

  • Model the behavior you want to see.
  • Feedback is a valuable opportunity to grow
  • Speak Truth to Power
  • Simply - Be You. Be Kind. Be Badass.


NOTES:
Connect with Paige
Paige Young | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more. 173 173 REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more. bonus 9e2f8234-20a7-402c-a4ae-d45c9a35f2ad https://share.transistor.fm/s/437af115 REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman.  Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.

Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!!  Lots to soak up and learn from Wayne including these highlights:  

• Find a great partner you can have as a sounding board for your career
• Dig into the “why” 
• In your career, optics really matter
• Only stupid question is the one you ask more than once
• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you
• Can’t have tech for tech’s sake
• Tech founders bring EVERYONE into the room

#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft 

]]> REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman.  Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.

Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!!  Lots to soak up and learn from Wayne including these highlights:  

• Find a great partner you can have as a sounding board for your career
• Dig into the “why” 
• In your career, optics really matter
• Only stupid question is the one you ask more than once
• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you
• Can’t have tech for tech’s sake
• Tech founders bring EVERYONE into the room

#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft 

]]> Thu, 07 Dec 2023 16:49:20 -0500 Brand Positioning Doctors Brand Positioning Doctors 3609 REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman.  Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.

Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!!  Lots to soak up and learn from Wayne including these highlights:  

• Find a great partner you can have as a sounding board for your career
• Dig into the “why” 
• In your career, optics really matter
• Only stupid question is the one you ask more than once
• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you
• Can’t have tech for tech’s sake
• Tech founders bring EVERYONE into the room

#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University. 172 172 REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University. bonus 5cf5bb51-5ddc-40b0-b7e6-9a7d51ee975c https://share.transistor.fm/s/500419b0 REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.

Hey Brand Nerds! We have an entertainment marketing legend in our house today!!  What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:  

• Brand is a living thing and must always be fresh, innovative and be able to pivot 
• Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks 
• When you have a “tight” brand, everyone who touches the brand gets it and success flows!
• As a leader, ensure the team keeps it real with genuine feedback to you 
• When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!
• Bravoholics, Bravolebreties and Bravocon
• Ellen and DC’s British accent…

#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules 

]]> REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.

Hey Brand Nerds! We have an entertainment marketing legend in our house today!!  What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:  

• Brand is a living thing and must always be fresh, innovative and be able to pivot 
• Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks 
• When you have a “tight” brand, everyone who touches the brand gets it and success flows!
• As a leader, ensure the team keeps it real with genuine feedback to you 
• When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!
• Bravoholics, Bravolebreties and Bravocon
• Ellen and DC’s British accent…

#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules 

]]> Thu, 30 Nov 2023 16:09:22 -0500 Brand Positioning Doctors Brand Positioning Doctors 4261 REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.

Hey Brand Nerds! We have an entertainment marketing legend in our house today!!  What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:  

• Brand is a living thing and must always be fresh, innovative and be able to pivot 
• Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks 
• When you have a “tight” brand, everyone who touches the brand gets it and success flows!
• As a leader, ensure the team keeps it real with genuine feedback to you 
• When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!
• Bravoholics, Bravolebreties and Bravocon
• Ellen and DC’s British accent…

#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 20 - Running Toward Success w/Jared Schrieber 171 171 REMIX: Album 5 Track 20 - Running Toward Success w/Jared Schrieber bonus 489aa064-f980-4d70-8440-7cecbf35032c https://share.transistor.fm/s/b371ec0d REMIX: Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 


Here are a few key takeaways from the episode:

  • Are you running away from something or toward something
  • How the future of marketing looks with the influence of AI.
  • How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 


Here are a few key takeaways from the episode:

  • Are you running away from something or toward something
  • How the future of marketing looks with the influence of AI.
  • How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 23 Nov 2023 15:19:56 -0500 Brand Positioning Doctors Brand Positioning Doctors 5254 REMIX: Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 


Here are a few key takeaways from the episode:

  • Are you running away from something or toward something
  • How the future of marketing looks with the influence of AI.
  • How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel 170 170 Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel full 893d42f5-1260-4693-8d8b-55bed754a160 https://share.transistor.fm/s/8049029e Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel

Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. 

She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. 


Here are a few key takeaways from the episode:

  • Reflect on who has helped you & Pay It Forward
  • You can teach skills; not personality
  • Finding the balance of prioritizing people and work
  • Stay True To Yourself


NOTES:
Connect with Maegan
Maegan Moguel | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel

Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. 

She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. 


Here are a few key takeaways from the episode:

  • Reflect on who has helped you & Pay It Forward
  • You can teach skills; not personality
  • Finding the balance of prioritizing people and work
  • Stay True To Yourself


NOTES:
Connect with Maegan
Maegan Moguel | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 16 Nov 2023 17:32:49 -0500 Brand Positioning Doctors Brand Positioning Doctors 4701 Album 5 Track 31 - Lyrics, Levitation, & Love w/Maegan Moguel

Hey Brand Nerds! Today's show is grounding us in the true power of being human and leading with that in our work. Get ready to hear from Maegan Moguel (pronounced Mee-gel) and her incredible background as she discusses how she worked her way up, all while staying true to herself and giving back to her community along the way. 

She currently serves as Senior Manager, Culture Marketing for a brand you may have heard of...Red Bull. She is giving us our wings and inspiration through her stories of victory and F-Ups. 


Here are a few key takeaways from the episode:

  • Reflect on who has helped you & Pay It Forward
  • You can teach skills; not personality
  • Finding the balance of prioritizing people and work
  • Stay True To Yourself


NOTES:
Connect with Maegan
Maegan Moguel | LinkedIn

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke Janousek 169 169 REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke Janousek bonus 587eb19e-0598-475a-8581-ff1cbceab925 https://share.transistor.fm/s/7d3418f8 REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

  • The emotional connection with brands is something you must consider
  • Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
  • Do your values align with who you're working for/with
  • If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
  • Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines

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]]> REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

  • The emotional connection with brands is something you must consider
  • Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
  • Do your values align with who you're working for/with
  • If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
  • Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines

Show Partner: Specificity
Learn More About Specificity 


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]]> Thu, 09 Nov 2023 16:23:37 -0500 Brand Positioning Doctors Brand Positioning Doctors 4658 REMIX: Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

  • The emotional connection with brands is something you must consider
  • Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
  • Do your values align with who you're working for/with
  • If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
  • Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines

Show Partner: Specificity
Learn More About Specificity 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors 168 168 REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors bonus 2faf256d-8345-4097-825c-8a95fe58f841 https://share.transistor.fm/s/89156dc7 REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 


Here are a few key takeaways from the episode:

  • How are you prioritizing the humanity of the life you live?
  • Sometimes everything can be going completely right and wrong at the same time.
  • De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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]]> REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 


Here are a few key takeaways from the episode:

  • How are you prioritizing the humanity of the life you live?
  • Sometimes everything can be going completely right and wrong at the same time.
  • De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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]]> Thu, 02 Nov 2023 21:12:21 -0400 Brand Positioning Doctors Brand Positioning Doctors 4187 REMIX: Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 


Here are a few key takeaways from the episode:

  • How are you prioritizing the humanity of the life you live?
  • Sometimes everything can be going completely right and wrong at the same time.
  • De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

Show Partner: Specificity
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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman 167 167 Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman full 3fc07e07-dec6-4182-b2f6-9544e6046618 https://share.transistor.fm/s/f01ff2be Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 


Here are a few key takeaways from the episode:

  • Put in the work | Arrive Early & Stay Late
  • Be consistent | Personally & Professionally
  • Pay it forward in honor of those who helped you on your way up
  • Don't just say it. Be about it. 
  • NIL - the opportunity and challenge


NOTES:
Connect with Russ
Russ Spielman | LinkedIn

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]]> Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 


Here are a few key takeaways from the episode:

  • Put in the work | Arrive Early & Stay Late
  • Be consistent | Personally & Professionally
  • Pay it forward in honor of those who helped you on your way up
  • Don't just say it. Be about it. 
  • NIL - the opportunity and challenge


NOTES:
Connect with Russ
Russ Spielman | LinkedIn

Show Partner: Specificity
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]]> Thu, 26 Oct 2023 23:44:24 -0400 Brand Positioning Doctors Brand Positioning Doctors 4805 Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman

Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. 

If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! 


Here are a few key takeaways from the episode:

  • Put in the work | Arrive Early & Stay Late
  • Be consistent | Personally & Professionally
  • Pay it forward in honor of those who helped you on your way up
  • Don't just say it. Be about it. 
  • NIL - the opportunity and challenge


NOTES:
Connect with Russ
Russ Spielman | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller 166 166 REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller bonus 38142888-c878-485f-b5a7-82b881d03aef https://share.transistor.fm/s/41c2629c REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller

You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 


Here are a few key takeaways from the episode:

  • The power of truth, "no"s, and taking a pause
  • What does your digital footprint say about you? ie. social media channels
  • You've got to have both creative and strategy skills to succeed as an executive in the marketing space
  • "You have one mouth and two ears...use them in that ratio"

 

NOTES:


Show Partner: Specificity
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]]> REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller

You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 


Here are a few key takeaways from the episode:

  • The power of truth, "no"s, and taking a pause
  • What does your digital footprint say about you? ie. social media channels
  • You've got to have both creative and strategy skills to succeed as an executive in the marketing space
  • "You have one mouth and two ears...use them in that ratio"

 

NOTES:


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 19 Oct 2023 18:22:35 -0400 Brand Positioning Doctors Brand Positioning Doctors 4476 REMIX: Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller

You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 


Here are a few key takeaways from the episode:

  • The power of truth, "no"s, and taking a pause
  • What does your digital footprint say about you? ie. social media channels
  • You've got to have both creative and strategy skills to succeed as an executive in the marketing space
  • "You have one mouth and two ears...use them in that ratio"

 

NOTES:


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. w/Rodney Northern 165 165 REMIX: Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. w/Rodney Northern bonus d3d1ae42-f2bb-43d6-82b5-56cc2718b875 https://share.transistor.fm/s/c4228c90 REMIX: Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. 


We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month!
We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. 

We are inspired and driven to think differently about our work; we know you will be too.


Here are a few key takeaways from the episode:

  • Make sure you look at the BIG picture before quickly taking (or not) moves in your career.
  • Marketing is about growth.
  • We need both the Martin & Malcolm approach to spark change. 
  • Your work looks different when you love what you do.

 

NOTES:

Show Partner: Specificity
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]]> REMIX: Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. 


We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month!
We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. 

We are inspired and driven to think differently about our work; we know you will be too.


Here are a few key takeaways from the episode:

  • Make sure you look at the BIG picture before quickly taking (or not) moves in your career.
  • Marketing is about growth.
  • We need both the Martin & Malcolm approach to spark change. 
  • Your work looks different when you love what you do.

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 12 Oct 2023 17:10:37 -0400 Brand Positioning Doctors Brand Positioning Doctors 5052 REMIX: Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. 


We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month!
We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. 

We are inspired and driven to think differently about our work; we know you will be too.


Here are a few key takeaways from the episode:

  • Make sure you look at the BIG picture before quickly taking (or not) moves in your career.
  • Marketing is about growth.
  • We need both the Martin & Malcolm approach to spark change. 
  • Your work looks different when you love what you do.

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter 164 164 Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter full 56853e0c-90ce-448b-95f3-d638d2a67a5a https://share.transistor.fm/s/6db8ffc5 Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

  • Become a researcher in your work. Seek to learn and understand
  • Sometimes feedback is just want you need to propel you forward
  • How are you waking up everyday to make a difference?
  • Brand Gemini? Let's talk about how. 


NOTES:
Connect with Siena
Siena Dexter | LinkedIn

Show Partner: Specificity
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]]> Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

  • Become a researcher in your work. Seek to learn and understand
  • Sometimes feedback is just want you need to propel you forward
  • How are you waking up everyday to make a difference?
  • Brand Gemini? Let's talk about how. 


NOTES:
Connect with Siena
Siena Dexter | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 05 Oct 2023 20:32:40 -0400 Brand Positioning Doctors Brand Positioning Doctors 4980 Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter

We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. 
She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! 

Here are a few key takeaways from the episode:

  • Become a researcher in your work. Seek to learn and understand
  • Sometimes feedback is just want you need to propel you forward
  • How are you waking up everyday to make a difference?
  • Brand Gemini? Let's talk about how. 


NOTES:
Connect with Siena
Siena Dexter | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego 163 163 Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego full d5a86a9e-0753-4609-ad1a-8b7a85c130ff https://share.transistor.fm/s/bc7a58eb Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

  • Sometimes the first step is just showing up
  • The importance of the brand experience
  • Leading with authenticity is important in your marketing efforts
  • You have the power to do anything, to meet the moment.


NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

Show Partner: Specificity
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]]> Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

  • Sometimes the first step is just showing up
  • The importance of the brand experience
  • Leading with authenticity is important in your marketing efforts
  • You have the power to do anything, to meet the moment.


NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 28 Sep 2023 21:13:06 -0400 Brand Positioning Doctors Brand Positioning Doctors 3599 Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego

We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. 
Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). 

Here are a few key takeaways from the episode:

  • Sometimes the first step is just showing up
  • The importance of the brand experience
  • Leading with authenticity is important in your marketing efforts
  • You have the power to do anything, to meet the moment.


NOTES:
Connect with Lisa:
Lisa Abreego | LinkedIn

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow 162 162 Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow full ff818f6a-127f-40b3-bc11-efaf32357375 https://share.transistor.fm/s/50bd0f44 Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

  • Are you prioritizing relationships in your life? 
  • Bumps in the road will come. How you handle it is the important part. 
  • Do your homework & accept multiple perspectives.
  • Be a servant of relationships, results, and retelling.


NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

Show Partner: Specificity
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]]> Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

  • Are you prioritizing relationships in your life? 
  • Bumps in the road will come. How you handle it is the important part. 
  • Do your homework & accept multiple perspectives.
  • Be a servant of relationships, results, and retelling.


NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 21 Sep 2023 21:55:38 -0400 Brand Positioning Doctors Brand Positioning Doctors 5306 Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow

From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. 
She's worked for Forbes giants to campaigns you've most likely seen from NBA and Live Nation. Kelly Flatow is an extraordinary marketer and an even great person at her core. 
She is bringing nuggets and jew-els of her time growing her career, the things she's learned, and things she hopes you'll learn. 

Here are a few key takeaways from the episode:

  • Are you prioritizing relationships in your life? 
  • Bumps in the road will come. How you handle it is the important part. 
  • Do your homework & accept multiple perspectives.
  • Be a servant of relationships, results, and retelling.


NOTES:
Connect with Kelly:
Kelly Flatow | LinkedIn

The Hard Thing About Hard Things

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill Dow 161 161 REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill Dow bonus 8895baf6-f0ee-439a-a4b3-a159e175e4e1 https://share.transistor.fm/s/44811440 REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill Dow

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 


Here are a few key takeaways from the episode:

  • Always Seek to Learn
  • Work with Truth and Integrity
  • Own Your F-Ups & Work Towards Better
  • Your Brand First
  • Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


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]]> REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill Dow

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 


Here are a few key takeaways from the episode:

  • Always Seek to Learn
  • Work with Truth and Integrity
  • Own Your F-Ups & Work Towards Better
  • Your Brand First
  • Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


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Instagram | Twitter

]]> Thu, 14 Sep 2023 19:21:33 -0400 Brand Positioning Doctors Brand Positioning Doctors 3859 REMIX: Album 5 Track 6 - Marketing's Role in Digital Addiction w/Jill Dow

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 


Here are a few key takeaways from the episode:

  • Always Seek to Learn
  • Work with Truth and Integrity
  • Own Your F-Ups & Work Towards Better
  • Your Brand First
  • Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman 160 160 Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman full 1b2fb51a-d1f2-46a7-8ca0-7981889f389d https://share.transistor.fm/s/fc6d62c9 Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

  • In life, you have to earn it and own it.
  • It's okay to take a beat and think about it before you answer a question
  • Engulf yourself in your work, get first-hand experience with the product/service you are offering
  • Marketing is about serving people, not just selling 
  • You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
Learn More About Specificity 


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Instagram | Twitter

]]> Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

  • In life, you have to earn it and own it.
  • It's okay to take a beat and think about it before you answer a question
  • Engulf yourself in your work, get first-hand experience with the product/service you are offering
  • Marketing is about serving people, not just selling 
  • You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
Learn More About Specificity 


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]]> Thu, 07 Sep 2023 16:53:23 -0400 Brand Positioning Doctors Brand Positioning Doctors 4515 Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman

Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. 

Today he brings a multiperspective on the brand and marketing world from his vast experience working with some of the top name brands in the business. He is leading with intentionality and empathy in his work, two attributes that have taken him far in his success. 

Aside from the business aspect, Roger is a fantastic human being who loves nature and his family. You can find him working with global conservation nonprofits and in various nature environments, capturing the beauty and wonder of the world or traveling with his son Jack.

Here are a few key takeaways from the episode:

  • In life, you have to earn it and own it.
  • It's okay to take a beat and think about it before you answer a question
  • Engulf yourself in your work, get first-hand experience with the product/service you are offering
  • Marketing is about serving people, not just selling 
  • You can be both strategically intentional while remaining empathetic 

NOTES:
Connect with Roger:
www.rogerfishman.com
Roger Fishman |  LinkedIn
@rogerfishman on social channels

Check out Roger's work:
RAO Case Study
Artists For Nature
NARWHALS, ICEBERGS, AND THE EXTREME LANDSCAPES OF GREENLAND
Think You Know What Water Looks Like? Take a Look at This.
The ocean science-art connection

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 25 – The Growth Mentality w/Brooke Janousek 159 159 Album 5 Track 25 – The Growth Mentality w/Brooke Janousek full b3ae0e2f-0b46-464b-8df5-1042b2d4e7d8 https://share.transistor.fm/s/50b415e8 Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

  • The emotional connection with brands is something you must consider
  • Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
  • Do your values align with who you're working for/with
  • If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
  • Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines 

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

  • The emotional connection with brands is something you must consider
  • Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
  • Do your values align with who you're working for/with
  • If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
  • Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines 

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 31 Aug 2023 17:10:31 -0400 Brand Positioning Doctors Brand Positioning Doctors 4658 Album 5 Track 25 – The Growth Mentality w/Brooke Janousek

Brand Nerds! We are back at you with a guest who is living life with the growth mentality. Brooke Janousek is bringing interesting and insightful jew-els to the virtual building as she chronicles the stories she's learned along her career and the power of storytelling she both using as The Grow CMO and experiences in her day-to-day life. 

You will laugh, ponder, and grow in your personal and professional life after listening to this show. It's on you don't want to miss. 

Here are a few key takeaways from the episode:

  • The emotional connection with brands is something you must consider
  • Let's talk about the power of the pumpkin spice latte (shoutout Starbucks)
  • Do your values align with who you're working for/with
  • If you F-Up - that's fine, it's going to happen - but what's your solution to fix it
  • Being a lover and creator of interesting and insightful marketing

NOTES:
Connect with Brooke
Ready to Grow? - The Grow CMO
Shout-out Herman Story Wines 

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick 158 158 Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick full 0ee0b026-c1c2-44b5-be93-a74b947bc519 https://share.transistor.fm/s/b781e698 Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick 

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

  • Joy, Happiness, and Community - Pillars to Pursue
  • The emotional connection is important, but so is the plan to execute it effectively
  • Bad feedback is just the beginning of growth
  • Just because it's the newest...doesn't mean you need it
  • Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick 

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

  • Joy, Happiness, and Community - Pillars to Pursue
  • The emotional connection is important, but so is the plan to execute it effectively
  • Bad feedback is just the beginning of growth
  • Just because it's the newest...doesn't mean you need it
  • Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 24 Aug 2023 17:39:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 5303 Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick 

Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. 

Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. 

Here are a few key takeaways from the episode:

  • Joy, Happiness, and Community - Pillars to Pursue
  • The emotional connection is important, but so is the plan to execute it effectively
  • Bad feedback is just the beginning of growth
  • Just because it's the newest...doesn't mean you need it
  • Taking the lows...turning them into highs 

 

NOTES:
Learn more about Movius

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler 157 157 REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler bonus 77c3d9b3-8d85-4966-9204-e59998b936a1 https://share.transistor.fm/s/3f27d6f5 REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 


Here are a few key takeaways from the episode:

  • Let's talk about Detroit
  • Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
  • Stories of Innovation and Expert Branding of Challenger Brands
  • Chris Rock; From the Slap to Netflix Special
  • Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 


Here are a few key takeaways from the episode:

  • Let's talk about Detroit
  • Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
  • Stories of Innovation and Expert Branding of Challenger Brands
  • Chris Rock; From the Slap to Netflix Special
  • Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 17 Aug 2023 17:52:29 -0400 Brand Positioning Doctors Brand Positioning Doctors 5899 REMIX: Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 


Here are a few key takeaways from the episode:

  • Let's talk about Detroit
  • Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
  • Stories of Innovation and Expert Branding of Challenger Brands
  • Chris Rock; From the Slap to Netflix Special
  • Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant 156 156 Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant full c58eab7e-361e-4d9f-88cf-d73474164a65 https://share.transistor.fm/s/ab973202 Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days). 

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 


Here are a few key takeaways from the episode:

  • Mentee/Mentor relationships can provide value to both parties
  • Hire Slow - Fire Fast - It's a true saying.
  • Authenticity is truly your power (and your personal brand)
  • Functionally & Emotionally 
  • When Two-Become-One 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days). 

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 


Here are a few key takeaways from the episode:

  • Mentee/Mentor relationships can provide value to both parties
  • Hire Slow - Fire Fast - It's a true saying.
  • Authenticity is truly your power (and your personal brand)
  • Functionally & Emotionally 
  • When Two-Become-One 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 10 Aug 2023 20:33:23 -0400 Brand Positioning Doctors Brand Positioning Doctors 4845 Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days). 

An episode that will hit you to your core and inspire you to think better and be the best YOU there is. 


Here are a few key takeaways from the episode:

  • Mentee/Mentor relationships can provide value to both parties
  • Hire Slow - Fire Fast - It's a true saying.
  • Authenticity is truly your power (and your personal brand)
  • Functionally & Emotionally 
  • When Two-Become-One 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells 155 155 REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells bonus fff38de2-42de-4fa8-b7c6-910097f743bc https://share.transistor.fm/s/ff1858d1 REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells 
James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.


Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! 


Cuth shares dope stories with lots to learn including these highlights:  

  • “Treat people the way you want them to behave.”
  • Understand the difference between a product and a brand
  • “Can get through no’s, 20 no’s if I have to”
  • True to yourself- commercial and underground
  • Understanding the highest emotional benefit to galvanize the community

Find out more about Rock The Bells at:

https://www.rockthebells.com


#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull 


]]> REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells 
James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.


Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! 


Cuth shares dope stories with lots to learn including these highlights:  

  • “Treat people the way you want them to behave.”
  • Understand the difference between a product and a brand
  • “Can get through no’s, 20 no’s if I have to”
  • True to yourself- commercial and underground
  • Understanding the highest emotional benefit to galvanize the community

Find out more about Rock The Bells at:

https://www.rockthebells.com


#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull 


]]> Thu, 03 Aug 2023 18:06:48 -0400 Brand Positioning Doctors Brand Positioning Doctors 4412 REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells 
James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.


Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! 


Cuth shares dope stories with lots to learn including these highlights:  

  • “Treat people the way you want them to behave.”
  • Understand the difference between a product and a brand
  • “Can get through no’s, 20 no’s if I have to”
  • True to yourself- commercial and underground
  • Understanding the highest emotional benefit to galvanize the community

Find out more about Rock The Bells at:

https://www.rockthebells.com


#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull 


]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams 154 154 REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams bonus c35102fb-2579-4207-9591-058d8cff9f9a https://share.transistor.fm/s/5ac08076 REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams

Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 

]]> REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams

Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 

]]> Thu, 27 Jul 2023 12:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3887 REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams

Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian 153 153 REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian bonus adcf3dfe-f403-49f3-8e0b-758cc80658fa https://share.transistor.fm/s/2ee1e9b9 REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative

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]]> REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative

Show Partner: Specificity
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]]> Thu, 20 Jul 2023 17:52:33 -0400 Brand Positioning Doctors Brand Positioning Doctors 5791 REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact 152 152 Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact full 507e52df-c010-4672-94b9-2d13a88df7b8 https://share.transistor.fm/s/beb914b6 Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.


Here are a few key takeaways from the episode:

  • Who are your people? Who you are surrounded by is important.
  • In 20 years, will what you do today be the right thing?
  • Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
  • It's not about work-life balance; it's about holistic balance
  • Abe's a Disciple of Humanity...let's breakdown how. 

 

NOTES:

Show Partner: Specificity
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]]> Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.


Here are a few key takeaways from the episode:

  • Who are your people? Who you are surrounded by is important.
  • In 20 years, will what you do today be the right thing?
  • Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
  • It's not about work-life balance; it's about holistic balance
  • Abe's a Disciple of Humanity...let's breakdown how. 

 

NOTES:

Show Partner: Specificity
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Instagram | Twitter

]]> Thu, 13 Jul 2023 14:36:49 -0400 Brand Positioning Doctors Brand Positioning Doctors 4527 Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact

Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom!
We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership within Zoom and how the impact was made through the pandemic and beyond.

As DC said in today's episode, you'll want to listen to it from start to finish.


Here are a few key takeaways from the episode:

  • Who are your people? Who you are surrounded by is important.
  • In 20 years, will what you do today be the right thing?
  • Marketing can look like experiencing the product. Creating a memorable marketing encounter. 
  • It's not about work-life balance; it's about holistic balance
  • Abe's a Disciple of Humanity...let's breakdown how. 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 21 - What's Poppin? Summer Movies 151 151 Album 5 Track 21 - What's Poppin? Summer Movies full e2394da2-9aff-47b2-adac-174db30a974e https://share.transistor.fm/s/a0eb13f4 Album 5 Track 21 - What's Poppin? Summer Movies

Summer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing! 
We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it. 


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]]> Album 5 Track 21 - What's Poppin? Summer Movies

Summer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing! 
We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Thu, 06 Jul 2023 17:32:03 -0400 Brand Positioning Doctors Brand Positioning Doctors 2027 Album 5 Track 21 - What's Poppin? Summer Movies

Summer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing! 
We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 20 - Running Toward Success w/Jared Schrieber 150 150 Album 5 Track 20 - Running Toward Success w/Jared Schrieber full 7dfc3679-c12c-435d-a5c0-71df86c91a71 https://share.transistor.fm/s/d544565e Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 


Here are a few key takeaways from the episode:

  • Are you running away from something or toward something
  • How the future of marketing looks with the influence of AI.
  • How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands


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]]> Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 


Here are a few key takeaways from the episode:

  • Are you running away from something or toward something
  • How the future of marketing looks with the influence of AI.
  • How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands


Show Partner: Specificity
Learn More About Specificity 


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]]> Thu, 29 Jun 2023 19:43:38 -0400 Brand Positioning Doctors Brand Positioning Doctors 5254 Album 5 Track 20 - Running Toward Success w/Jared Schrieber

Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today! 


Here are a few key takeaways from the episode:

  • Are you running away from something or toward something
  • How the future of marketing looks with the influence of AI.
  • How marketing departments have changed from being the start and end to a response to a product.

 

NOTES:
Jared's Book,  Breakout Brands


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne 149 149 Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne full 90af9eb0-d1ea-4881-9b88-fc1c57f5bbd2 https://share.transistor.fm/s/238c1018 Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 22 Jun 2023 17:25:31 -0400 Brand Positioning Doctors Brand Positioning Doctors 5636 Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne

Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self to our virtual building. 


Here are a few key takeaways from the episode:

  • Authenticity continues to be a powerful force in careers and marketing and branding
  • "Nothing happens until a sale is made." 
  • Do you have a mentor that is also your advocate?
  • Curiosity, Community, & Courage - A powerful trifecta 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family 148 148 Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family full 1dce8326-aace-4cb9-b324-621082409d31 https://share.transistor.fm/s/ed15e765 Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family

A big congratulations to the Denver Nuggets on their NBA Championship win!
Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game!
Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode.

Check out Nike's Championship Ad
Interested in Jokić mentioned personality? Check Out This Social Post.


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#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker

]]> Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family

A big congratulations to the Denver Nuggets on their NBA Championship win!
Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game!
Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode.

Check out Nike's Championship Ad
Interested in Jokić mentioned personality? Check Out This Social Post.


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter


#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker

]]> Tue, 13 Jun 2023 22:24:01 -0400 Brand Positioning Doctors Brand Positioning Doctors 2294 Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family

A big congratulations to the Denver Nuggets on their NBA Championship win!
Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game!
Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode.

Check out Nike's Championship Ad
Interested in Jokić mentioned personality? Check Out This Social Post.


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter


#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 17 - What's Poppin? CNN - It's a Branding Problem 147 147 Album 5 Track 17 - What's Poppin? CNN - It's a Branding Problem full dbac3259-598d-4e70-b48b-7cdab8e21b42 https://share.transistor.fm/s/4c918f4a Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem

If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. 

You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem

If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. 

You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 08 Jun 2023 17:06:39 -0400 Brand Positioning Doctors Brand Positioning Doctors 923 Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem

If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. 

You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat 146 146 Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat full b9b3e528-ae50-4d96-8af3-592c414c5860 https://share.transistor.fm/s/2ed993fa Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 01 Jun 2023 16:56:25 -0400 Brand Positioning Doctors Brand Positioning Doctors 1269 Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 



Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry 145 145 REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry bonus c8b29a38-e2f2-4c41-bbff-c5dc3ecf426c https://share.transistor.fm/s/b7754f13 REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry


Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  


A few key takeaways from the episode:

  • Let's talk about the power of who you are surrounded by.
  • Change is inevitable. Struggle is optional.
  • Is what you're doing future-proof? 
  • See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

Show Partner: Specificity
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Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry


Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  


A few key takeaways from the episode:

  • Let's talk about the power of who you are surrounded by.
  • Change is inevitable. Struggle is optional.
  • Is what you're doing future-proof? 
  • See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 25 May 2023 16:54:34 -0400 Brand Positioning Doctors Brand Positioning Doctors 4950 REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry


Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  


A few key takeaways from the episode:

  • Let's talk about the power of who you are surrounded by.
  • Change is inevitable. Struggle is optional.
  • Is what you're doing future-proof? 
  • See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner 144 144 Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner full 914d6a76-eb61-4070-a807-c05508a978e2 https://share.transistor.fm/s/db0299db Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 


Here are a few key takeaways from the episode:

  • Are you balanced in the boardroom?
  • Go places you are loved, encouraged, and supported. That's where you thrive.
  • Throwing away the script. Living authentically. 
  • The power of "AND" | Analog in a digital world. 

 

NOTES:
Connect with Jeryn at:

View Her Books Here. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 


Here are a few key takeaways from the episode:

  • Are you balanced in the boardroom?
  • Go places you are loved, encouraged, and supported. That's where you thrive.
  • Throwing away the script. Living authentically. 
  • The power of "AND" | Analog in a digital world. 

 

NOTES:
Connect with Jeryn at:

View Her Books Here. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 18 May 2023 16:38:17 -0400 Brand Positioning Doctors Brand Positioning Doctors 4744 Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 


Here are a few key takeaways from the episode:

  • Are you balanced in the boardroom?
  • Go places you are loved, encouraged, and supported. That's where you thrive.
  • Throwing away the script. Living authentically. 
  • The power of "AND" | Analog in a digital world. 

 

NOTES:
Connect with Jeryn at:

View Her Books Here. 


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors 143 143 Album 5 Track 14 - A Dynamic Duo Takes on Brand, Marketing & Entertainment/The Connors full 529c5c14-957a-4467-81b0-a25688b7a35c https://share.transistor.fm/s/6c994a84 Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 


Here are a few key takeaways from the episode:

  • How are you prioritizing the humanity of the life you live?
  • Sometimes everything can be going completely right and wrong at the same time.
  • De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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]]> Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 


Here are a few key takeaways from the episode:

  • How are you prioritizing the humanity of the life you live?
  • Sometimes everything can be going completely right and wrong at the same time.
  • De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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]]> Fri, 05 May 2023 16:07:31 -0400 Brand Positioning Doctors Brand Positioning Doctors 4187 Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 


Here are a few key takeaways from the episode:

  • How are you prioritizing the humanity of the life you live?
  • Sometimes everything can be going completely right and wrong at the same time.
  • De-Influencing is trending. Let's talk about it

 

NOTES:
Heph Foundation

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake 142 142 REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake bonus b0eb8835-f966-49ca-877b-a2e1abb55221 https://share.transistor.fm/s/a7121d39 Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake


Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 


A few key takeaways from the episode:

  • The power of asset-based perspectives
  • Do you have a tribe/village around you?
  • Is your technology complimenting your goal or driving it? 
  • What are you building in your life? From projects, relationships, change-maker communities and more.

 

NOTES:

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]]> Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake


Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 


A few key takeaways from the episode:

  • The power of asset-based perspectives
  • Do you have a tribe/village around you?
  • Is your technology complimenting your goal or driving it? 
  • What are you building in your life? From projects, relationships, change-maker communities and more.

 

NOTES:

Show Partner: Specificity
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]]> Thu, 27 Apr 2023 16:46:02 -0400 Brand Positioning Doctors Brand Positioning Doctors 5145 Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake


Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 


A few key takeaways from the episode:

  • The power of asset-based perspectives
  • Do you have a tribe/village around you?
  • Is your technology complimenting your goal or driving it? 
  • What are you building in your life? From projects, relationships, change-maker communities and more.

 

NOTES:

Show Partner: Specificity
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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light... 141 141 Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light... full cc154cb8-ddb7-4ff2-8c33-be4f436080e4 https://share.transistor.fm/s/7030c6b3 Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light...

Brand Nerds...Bud Light. Let's talk about it. 
DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective. 
They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola. 

What are your thoughts? Connect with us on our social channels to elevate your thoughts. 

 

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]]> Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light...

Brand Nerds...Bud Light. Let's talk about it. 
DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective. 
They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola. 

What are your thoughts? Connect with us on our social channels to elevate your thoughts. 

 

NOTES:
Show Partner: Specificity
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]]> Fri, 21 Apr 2023 15:38:07 -0400 Brand Positioning Doctors Brand Positioning Doctors 1751 Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light...

Brand Nerds...Bud Light. Let's talk about it. 
DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective. 
They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola. 

What are your thoughts? Connect with us on our social channels to elevate your thoughts. 

 

NOTES:
Show Partner: Specificity
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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 12 - What's Poppin? The Future of Car Marketing 140 140 Album 5 Track 12 - What's Poppin? The Future of Car Marketing full 2f6f9377-2465-493a-ad7e-d586675cda61 https://share.transistor.fm/s/f9e71700 Album 5 Track 12 - What's Poppin? The Future of Car Marketing

Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. 

How will this change how car brands market to their consumers? Let's talk about it.   


 

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]]> Album 5 Track 12 - What's Poppin? The Future of Car Marketing

Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. 

How will this change how car brands market to their consumers? Let's talk about it.   


 

NOTES:
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]]> Thu, 13 Apr 2023 18:35:49 -0400 Brand Positioning Doctors Brand Positioning Doctors 1191 Album 5 Track 12 - What's Poppin? The Future of Car Marketing

Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. 

How will this change how car brands market to their consumers? Let's talk about it.   


 

NOTES:
Show Partner: Specificity
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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'! 139 139 Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'! full 0c36bc2a-9e36-4a96-be29-dea64bc21665 https://share.transistor.fm/s/00f1c9ca Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!

Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. 

Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels.  


 

NOTES:
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]]> Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!

Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. 

Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels.  


 

NOTES:
Show Partner: Specificity
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]]> Fri, 07 Apr 2023 16:59:42 -0400 Brand Positioning Doctors Brand Positioning Doctors 2014 Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!

Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. 

Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels.  


 

NOTES:
Show Partner: Specificity
Learn More About Specificity

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Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game 138 138 Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game full e6c0e7a4-5109-4606-8f55-dd87a874b3a6 https://share.transistor.fm/s/c2c96e14 Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game 

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 


 

NOTES:
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]]> Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game 

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 


 

NOTES:
Show Partner: Specificity
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]]> Thu, 30 Mar 2023 19:08:26 -0400 Brand Positioning Doctors Brand Positioning Doctors 2509 Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game 

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 


 

NOTES:
Show Partner: Specificity
Learn More About Specificity

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Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 9 - What's Poppin? March Madness, The Brand View 137 137 Album 5 Track 9 - What's Poppin? March Madness, The Brand View full d2ceb214-6d48-40d5-8aee-e753b96409e9 https://share.transistor.fm/s/83d45e7d Album 5 Track 9 - What's Poppin? March Madness, The Brand View

Brand Nerds, it's March Madness...but has the NCA lost their "madness?" 
The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss. 


 

NOTES:
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]]> Album 5 Track 9 - What's Poppin? March Madness, The Brand View

Brand Nerds, it's March Madness...but has the NCA lost their "madness?" 
The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss. 


 

NOTES:
Show Partner: Specificity
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]]> Thu, 23 Mar 2023 16:37:46 -0400 Brand Positioning Doctors Brand Positioning Doctors 1778 Album 5 Track 9 - What's Poppin? March Madness, The Brand View

Brand Nerds, it's March Madness...but has the NCA lost their "madness?" 
The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss. 


 

NOTES:
Show Partner: Specificity
Learn More About Specificity

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Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler 136 136 Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler full abb8e598-96ca-41c9-a853-aefeeb8f086b https://share.transistor.fm/s/e2ae5134 Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 


Here are a few key takeaways from the episode:

  • Let's talk about Detroit
  • Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
  • Stories of Innovation and Expert Branding of Challenger Brands
  • Chris Rock; From the Slap to Netflix Special
  • Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
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]]> Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 


Here are a few key takeaways from the episode:

  • Let's talk about Detroit
  • Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
  • Stories of Innovation and Expert Branding of Challenger Brands
  • Chris Rock; From the Slap to Netflix Special
  • Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 16 Mar 2023 17:11:56 -0400 Brand Positioning Doctors Brand Positioning Doctors 5899 Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 


Here are a few key takeaways from the episode:

  • Let's talk about Detroit
  • Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
  • Stories of Innovation and Expert Branding of Challenger Brands
  • Chris Rock; From the Slap to Netflix Special
  • Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams 135 135 REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams bonus 649ad65c-e757-4cc8-80d1-5468a11cf1e5 https://share.transistor.fm/s/e6175991 REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams


This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  


Here are a few key takeaways from the episode:

  • Find your essence, personally and professionally.
  • Be Bold. Be Inclusive. Be You.
  • As you grow in your career, continue to give back to those around you.
  • Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

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]]> REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams


This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  


Here are a few key takeaways from the episode:

  • Find your essence, personally and professionally.
  • Be Bold. Be Inclusive. Be You.
  • As you grow in your career, continue to give back to those around you.
  • Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

Show Partner: Specificity
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]]> Thu, 09 Mar 2023 21:54:04 -0500 Brand Positioning Doctors Brand Positioning Doctors 4506 REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams


This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  


Here are a few key takeaways from the episode:

  • Find your essence, personally and professionally.
  • Be Bold. Be Inclusive. Be You.
  • As you grow in your career, continue to give back to those around you.
  • Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 7 - Marketing's Role in Digital Addiction w/Jill Dow 134 134 Album 5 Track 7 - Marketing's Role in Digital Addiction w/Jill Dow full 17c757eb-9917-4779-b0b4-63bea4a907d8 https://share.transistor.fm/s/a9e889ca Album 5 Track 6 - Marketing's Role in Digital Addiction 

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 


Here are a few key takeaways from the episode:

  • Always Seek to Learn
  • Work with Truth and Integrity
  • Own Your F-Ups & Work Towards Better
  • Your Brand First
  • Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
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]]> Album 5 Track 6 - Marketing's Role in Digital Addiction 

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 


Here are a few key takeaways from the episode:

  • Always Seek to Learn
  • Work with Truth and Integrity
  • Own Your F-Ups & Work Towards Better
  • Your Brand First
  • Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


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]]> Thu, 02 Mar 2023 17:23:41 -0500 Brand Positioning Doctors Brand Positioning Doctors 3859 Album 5 Track 6 - Marketing's Role in Digital Addiction 

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 


Here are a few key takeaways from the episode:

  • Always Seek to Learn
  • Work with Truth and Integrity
  • Own Your F-Ups & Work Towards Better
  • Your Brand First
  • Marketing's Role in Digital Addiction

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

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]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx 133 133 REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx bonus c7212714-d6f4-4862-96d8-840c7adb5974 https://share.transistor.fm/s/b7516964 REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

  • Not every career is linear; with the right skill set, you can be successful in various industries. 
  • Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
  • Dante creates space for those that are to come behind him, and this shows up in the multiple stories Dante shares
  • Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."
]]> REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

  • Not every career is linear; with the right skill set, you can be successful in various industries. 
  • Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
  • Dante creates space for those that are to come behind him, and this shows up in the multiple stories Dante shares
  • Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."
]]> Thu, 23 Feb 2023 17:13:23 -0500 Brand Positioning Doctors Brand Positioning Doctors 5415 REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

  • Not every career is linear; with the right skill set, you can be successful in various industries. 
  • Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
  • Dante creates space for those that are to come behind him, and this shows up in the multiple stories Dante shares
  • Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."
]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up 132 132 Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up full 44cc7ba7-0dde-463d-a9e7-d09e339f2360 https://share.transistor.fm/s/fe6ccafb Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up

Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content
judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.


 

NOTES:
Show Partner: Specificity
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Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up

Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content
judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.


 

NOTES:
Show Partner: Specificity
Learn More About Specificity

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 16 Feb 2023 19:16:36 -0500 Brand Positioning Doctors Brand Positioning Doctors 2261 Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up

Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content
judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.


 

NOTES:
Show Partner: Specificity
Learn More About Specificity

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII 131 131 Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII full a63a9c92-969b-4dae-a3b4-22e848099e0e https://share.transistor.fm/s/28c9bd3d Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII

In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective.
Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. 
An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.


Topics Featured:

  • Patrick Mahomes Brand Throughout His Career
  • Jalen Hurts Brand Through Out His Career
  • The Top Football Players Brands & Revenue
  • What the Super Bowl does to an athletes brand

 

NOTES:
Show Partner: Specificity
Learn More About Specificity

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII

In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective.
Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. 
An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.


Topics Featured:

  • Patrick Mahomes Brand Throughout His Career
  • Jalen Hurts Brand Through Out His Career
  • The Top Football Players Brands & Revenue
  • What the Super Bowl does to an athletes brand

 

NOTES:
Show Partner: Specificity
Learn More About Specificity

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 09 Feb 2023 18:08:04 -0500 Brand Positioning Doctors Brand Positioning Doctors 888 Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII

In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective.
Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. 
An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.


Topics Featured:

  • Patrick Mahomes Brand Throughout His Career
  • Jalen Hurts Brand Through Out His Career
  • The Top Football Players Brands & Revenue
  • What the Super Bowl does to an athletes brand

 

NOTES:
Show Partner: Specificity
Learn More About Specificity

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. w/Rodney Northern 130 130 Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. w/Rodney Northern full f19ab7ce-1870-4bb2-8d2d-33fe5e7f88b0 https://share.transistor.fm/s/4770fecb Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. 


We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! 
We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. 

We are inspired and driven to think differently about our work; we know you will be too.


Here are a few key takeaways from the episode:

  • Make sure you look at the BIG picture before quickly taking (or not) moves in your career.
  • Marketing is about growth.
  • We need both the Martin & Malcolm approach to spark change. 
  • Your work looks different when you love what you do.

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. 


We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! 
We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. 

We are inspired and driven to think differently about our work; we know you will be too.


Here are a few key takeaways from the episode:

  • Make sure you look at the BIG picture before quickly taking (or not) moves in your career.
  • Marketing is about growth.
  • We need both the Martin & Malcolm approach to spark change. 
  • Your work looks different when you love what you do.

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 02 Feb 2023 12:44:23 -0500 Brand Positioning Doctors Brand Positioning Doctors 5052 Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to truly understanding the media landscape and advocating for the Black media community. We are inspired and driven to think differently about the work we do and know you will be too. Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! We love having family Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions 129 129 Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions full 130345c8-6f73-457b-9926-11d7ca32473e https://share.transistor.fm/s/dc25999e Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions


You all enjoyed our "snackable content," so we brought it back for another round! 


Topics Featured:

  • Rihanna, The Brand.
  • Mr. Irrelevant...Decided He Is Relevant
  • Digital Metrics. Are impressions the right metric to be tracking?

 

NOTES:
Show Partner: Specificity
Learn More About Specificity 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions


You all enjoyed our "snackable content," so we brought it back for another round! 


Topics Featured:

  • Rihanna, The Brand.
  • Mr. Irrelevant...Decided He Is Relevant
  • Digital Metrics. Are impressions the right metric to be tracking?

 

NOTES:
Show Partner: Specificity
Learn More About Specificity 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 26 Jan 2023 13:17:45 -0500 Brand Positioning Doctors Brand Positioning Doctors 1643 Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions You all enjoyed our "snackable content," so we brought it back for another round! Topics Featured: Rihanna, The Brand. Mr. Irrelevant...Decided He Is Relevant Digital Metrics. Are impressions the right metric to be tracking? Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions You all enjoyed our "snackable content," so we brought it back for another round! Topics Featured: Rihanna, The Brand. Mr. Irrelevant...Decided He Is R Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy 128 128 Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy full a538812f-fc16-4577-ae75-e6d8e8234928 https://share.transistor.fm/s/22fe89fd Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy


We are excited to bring you snackable content through our 'What's Poppin?" episodes. 
Join us as we dive into current topics affecting or involving the brand and marketing space.


Topics Featured:

  • Culture vs Color
  • Customer Services as an extension of your brand
  • Comedy within Marketing

 

NOTES:
Show Partner: Specificity
Learn More About Specificity 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy


We are excited to bring you snackable content through our 'What's Poppin?" episodes. 
Join us as we dive into current topics affecting or involving the brand and marketing space.


Topics Featured:

  • Culture vs Color
  • Customer Services as an extension of your brand
  • Comedy within Marketing

 

NOTES:
Show Partner: Specificity
Learn More About Specificity 

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 19 Jan 2023 21:38:53 -0500 Brand Positioning Doctors Brand Positioning Doctors 1380 Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy We are excited to bring you snackable content through our 'What's Poppin?" episodes. Join us as we dive into current topics affecting or involving the brand and marketing space. Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy We are excited to bring you snackable content through our 'What's Poppin?" episodes. Join us as we dive into current topics affecting or involving the brand and mark Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller 127 127 Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller full e574aa6d-1f18-4849-b1d2-bdf277aec093 https://share.transistor.fm/s/97fb7ade Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller


You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 


Here are a few key takeaways from the episode:

  • The power of truth, "no"s, and taking a pause
  • What does your digital footprint say about you? ie. social media channels
  • You've got to have both creative and strategy skills to succeed as an executive in the marketing space
  • "You have one mouth and two ears...use them in that ratio"

 

NOTES:


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller


You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 


Here are a few key takeaways from the episode:

  • The power of truth, "no"s, and taking a pause
  • What does your digital footprint say about you? ie. social media channels
  • You've got to have both creative and strategy skills to succeed as an executive in the marketing space
  • "You have one mouth and two ears...use them in that ratio"

 

NOTES:


Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 12 Jan 2023 21:08:04 -0500 Brand Positioning Doctors Brand Positioning Doctors 4476 Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller You know what a new year means...a brand new album! We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up). Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller You know what a new year means...a brand new album! We are kicking off the year (and album) strong with a guest un Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello 126 126 REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello bonus 5b8b7e54-8f62-47d5-9933-1bfbb763cd76 https://share.transistor.fm/s/338704bc REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10


Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"


A few key takeaways from the episode:

  • Be fearless. In work and in life. 
  • Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
  • There is beauty in duality 

 

NOTES:

Learn More About Target 10


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10


Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"


A few key takeaways from the episode:

  • Be fearless. In work and in life. 
  • Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
  • There is beauty in duality 

 

NOTES:

Learn More About Target 10


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 29 Dec 2022 21:10:32 -0500 Brand Positioning Doctors Brand Positioning Doctors 4724 REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'" REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian 125 125 Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian full ea1e1233-cf38-4a98-9853-9645d3736a37 https://share.transistor.fm/s/0242fab4 Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Tue, 20 Dec 2022 20:00:27 -0500 Brand Positioning Doctors Brand Positioning Doctors 5791 Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand. Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop 124 124 REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop bonus 09b3c074-6d28-434e-8d53-ea68afd83637 https://share.transistor.fm/s/f0897646 REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist


Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 



A few key takeaways from the episode:

  • Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
  • Employees are a vital part of the brand of the company. How are your employees representing your company? 
  • The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish.

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist


Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 



A few key takeaways from the episode:

  • Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
  • Employees are a vital part of the brand of the company. How are your employees representing your company? 
  • The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish.

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Fri, 16 Dec 2022 12:26:17 -0500 Brand Positioning Doctors Brand Positioning Doctors 4771 REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 9 – Puff Puff Pass w/Kieve Huffman 123 123 REMIX: Album 4 Track 9 – Puff Puff Pass w/Kieve Huffman bonus f05fd0ae-0068-4867-a0bd-c726b177a96c https://share.transistor.fm/s/b8cc35e8 REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

  • You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
  • Being early to trends may seem like the "cool" thing to do - but what if you're too early?
  • Cannabis Brand Development vs Traditional Brand Development
  • 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

  • You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
  • Being early to trends may seem like the "cool" thing to do - but what if you're too early?
  • Cannabis Brand Development vs Traditional Brand Development
  • 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands


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]]> Thu, 08 Dec 2022 18:25:04 -0500 Brand Positioning Doctors Brand Positioning Doctors 4555 REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From hi Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 14 – Immersed in Data Driven Marketing w/Jason Wood 122 122 REMIX: Album 4 Track 14 – Immersed in Data Driven Marketing w/Jason Wood bonus 7df4fd0a-e4d6-4415-80c8-ee7f227871fd https://share.transistor.fm/s/cd66dc51 REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.


Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 


A few key takeaways from the episode:

  • The importance of prep-work and doing your homework
  • The digital marketing space is ever-changing - stay engaged and emerged in what's happening
  • Always be willing to learn, flow, and grow

 

NOTES:

Learn More About Specificity Inc.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.


Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 


A few key takeaways from the episode:

  • The importance of prep-work and doing your homework
  • The digital marketing space is ever-changing - stay engaged and emerged in what's happening
  • Always be willing to learn, flow, and grow

 

NOTES:

Learn More About Specificity Inc.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Fri, 02 Dec 2022 13:48:45 -0500 Brand Positioning Doctors Brand Positioning Doctors 4971 REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the im Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 3 Track 18 – Prioritizing Passion and Purpose w/Shannon Watkins 121 121 REMIX: Album 3 Track 18 – Prioritizing Passion and Purpose w/Shannon Watkins bonus 6ab19f4c-2f06-4a76-99c4-962a2c127287 https://share.transistor.fm/s/2e5a1ddc REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge


Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!


A few takeaways: 

  • Culture. Whether at a university or a company, it is an important element to consider before joining their family.
  • When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
  • The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
  • Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.
]]> REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge


Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!


A few takeaways: 

  • Culture. Whether at a university or a company, it is an important element to consider before joining their family.
  • When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
  • The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
  • Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.
]]> Thu, 17 Nov 2022 20:11:13 -0500 Brand Positioning Doctors Brand Positioning Doctors 4360 REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." We can't wait to hear your thoughts! REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight 120 120 REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight bonus a5e11291-7caf-41c2-8a6e-aa943b1a21ce https://share.transistor.fm/s/20a0381b REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

  • The importance of having people around you that encourage and inspire you to be all you can be
  • Change doesn't have to be done all at once, sometimes big change comes from one simple change
  • There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
]]> REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

  • The importance of having people around you that encourage and inspire you to be all you can be
  • Change doesn't have to be done all at once, sometimes big change comes from one simple change
  • There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
]]> Thu, 10 Nov 2022 16:43:37 -0500 Brand Positioning Doctors Brand Positioning Doctors 4599 REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring yo Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams 119 119 Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams full 9b4e86ac-4bce-498c-931a-8e841f73528d https://share.transistor.fm/s/23d3d72c Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams


This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  


Here are a few key takeaways from the episode:

  • Find your essence, personally and professionally.
  • Be Bold. Be Inclusive. Be You.
  • As you grow in your career, continue to give back to those around you.
  • Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

Show Partner: Specificity
Learn More About Specificity 


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Instagram | Twitter

]]> Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams


This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  


Here are a few key takeaways from the episode:

  • Find your essence, personally and professionally.
  • Be Bold. Be Inclusive. Be You.
  • As you grow in your career, continue to give back to those around you.
  • Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

 

NOTES:
GirlExec

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 03 Nov 2022 19:39:45 -0400 Brand Positioning Doctors Brand Positioning Doctors 4506 Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources! Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occ Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive 118 118 REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive bonus c23c4dac-1cbd-4a59-ac7b-0c8ca9ea2f62 https://share.transistor.fm/s/20562177 REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 


Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 


A few takeaways: 

  • People and relationships matter, whether in the corporate or nonprofit sector
  • It's important for companies and people to recognize that it's about the brand, not the product.
  • Trusting your instinct will lead you down the right path or a path of learning and growth.
  • When you are happy outside of work, joy spreads into your work. 
]]> REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 


Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 


A few takeaways: 

  • People and relationships matter, whether in the corporate or nonprofit sector
  • It's important for companies and people to recognize that it's about the brand, not the product.
  • Trusting your instinct will lead you down the right path or a path of learning and growth.
  • When you are happy outside of work, joy spreads into your work. 
]]> Thu, 27 Oct 2022 16:54:22 -0400 Brand Positioning Doctors Brand Positioning Doctors 5771 REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Don't miss our What's Poppin: Does Your Political Party Have A Brand? REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Don' Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry 117 117 Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry full 62c37287-49c8-4b4c-9805-ada612be2b82 https://share.transistor.fm/s/d0e4b4a8 Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry


Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  


A few key takeaways from the episode:

  • Let's talk about the power of who you are surrounded by.
  • Change is inevitable. Struggle is optional.
  • Is what you're doing future-proof? 
  • See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry


Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  


A few key takeaways from the episode:

  • Let's talk about the power of who you are surrounded by.
  • Change is inevitable. Struggle is optional.
  • Is what you're doing future-proof? 
  • See a problem? Solve it.

 

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Fri, 21 Oct 2022 11:42:06 -0400 Brand Positioning Doctors Brand Positioning Doctors 4950 Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode. Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management an Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake 116 116 Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake full 75eb799d-3cee-42ed-9947-734a655ba2f1 https://share.transistor.fm/s/113deadc Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake


Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 


A few key takeaways from the episode:

  • The power of asset-based perspectives
  • Do you have a tribe/village around you?
  • Is your technology complimenting your goal or driving it? 
  • What are you building in your life? From projects, relationships, change-maker communities and more.

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake


Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 


A few key takeaways from the episode:

  • The power of asset-based perspectives
  • Do you have a tribe/village around you?
  • Is your technology complimenting your goal or driving it? 
  • What are you building in your life? From projects, relationships, change-maker communities and more.

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 13 Oct 2022 19:33:30 -0400 Brand Positioning Doctors Brand Positioning Doctors 5145 Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. An episode that you don't want to miss. Check-it out! Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams 115 115 Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams full 6cbd082d-caac-4d83-88d3-947a903f228c https://share.transistor.fm/s/a8bb9f03 Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams


Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 


A few key takeaways from the episode:

  • Life is like chess; what moves will you make for your future?
  • The power and position of a fair deal
  • There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
  • Sometimes it's not only about the brand...it's about the man (or woman)

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams


Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 


A few key takeaways from the episode:

  • Life is like chess; what moves will you make for your future?
  • The power and position of a fair deal
  • There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
  • Sometimes it's not only about the brand...it's about the man (or woman)

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 06 Oct 2022 16:57:45 -0400 Brand Positioning Doctors Brand Positioning Doctors 3887 Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 17 - The Beauty of Branding w/Scott Creighton 114 114 Album 4 Track 17 - The Beauty of Branding w/Scott Creighton full 4bae4430-5c5e-4712-b784-f5686a5e1c27 https://share.transistor.fm/s/fb7cd01f Album 4 Track 17 - The Beauty of Branding w/Scott Creighton


We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. 


A few key takeaways from the episode:

  • Sometimes the push you need comes from tough-love
  • Jumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care about
  • Rooting in an organizational credo helps root yourself into your priorities; with your customers at the top

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Album 4 Track 17 - The Beauty of Branding w/Scott Creighton


We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. 


A few key takeaways from the episode:

  • Sometimes the push you need comes from tough-love
  • Jumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care about
  • Rooting in an organizational credo helps root yourself into your priorities; with your customers at the top

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter

]]> Thu, 29 Sep 2022 17:21:04 -0400 Brand Positioning Doctors Brand Positioning Doctors 4627 Album 4 Track 17 - The Beauty of Branding w/Scott Creighton We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. Album 4 Track 17 - The Beauty of Branding w/Scott Creighton We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins 113 113 Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins full 4b0680c9-d6f3-4b96-8320-c88faeb7168b https://share.transistor.fm/s/953bda17 Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins


We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. 

An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. 


A few key takeaways from the episode:

  • Sometimes the best move to make in your career is no move
  • Marketing & Advertising needs to be a two-way conversation
  • Can you be on both the company's and client's side?
  • Even if you're an expert in your field, you should always be learning from those around you 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins


We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. 

An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. 


A few key takeaways from the episode:

  • Sometimes the best move to make in your career is no move
  • Marketing & Advertising needs to be a two-way conversation
  • Can you be on both the company's and client's side?
  • Even if you're an expert in your field, you should always be learning from those around you 

 

NOTES:

Show Partner: Specificity
Learn More About Specificity 


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 22 Sep 2022 20:37:57 -0400 Brand Positioning Doctors Brand Positioning Doctors 5929 Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from, buckle up as well chat about staying balanced and patient on the journey. Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the bigges Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Remix: Album 4 Track 1 – Impact Rooted In and For the Hispanic Community w/ Phil Colon 112 112 Remix: Album 4 Track 1 – Impact Rooted In and For the Hispanic Community w/ Phil Colon bonus 6280e262-90a7-4eef-b11e-238824b9a7a0 https://share.transistor.fm/s/6b175350 Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.

A few takeaways: 

  • When you are an innovator in every space you are in, you may be a brand psychic 
  • What glitters is not always gold
  • Doing it all is not always the best way. Slow down to speed up.
  • What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today


]]> Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.

A few takeaways: 

  • When you are an innovator in every space you are in, you may be a brand psychic 
  • What glitters is not always gold
  • Doing it all is not always the best way. Slow down to speed up.
  • What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today


]]> Thu, 15 Sep 2022 22:03:20 -0400 Brand Positioning Doctors Brand Positioning Doctors 4936 Check-out this week's remix as we recognize Hispanic Heritage Month. Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking. Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 Check-out this week's remix as we recognize Hispanic Heritage Month. Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking. Album 4 Track 1 – Phil Colon, Chief Impact Officer, Projec Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Remix: Album 4 Track 3 – From Detroit to Global Brands w/Jeff Shirley 111 111 Remix: Album 4 Track 3 – From Detroit to Global Brands w/Jeff Shirley bonus edefa085-12de-4d01-bd28-92854aadbdbe https://share.transistor.fm/s/d697d747 Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

  • Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
  • Being surrounded by great people who push you to grow is a must in your career
  • Marketing has power, whether you are creating it or consuming it
  • BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED
]]> Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

  • Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
  • Being surrounded by great people who push you to grow is a must in your career
  • Marketing has power, whether you are creating it or consuming it
  • BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED
]]> Sat, 10 Sep 2022 19:45:05 -0400 Brand Positioning Doctors Brand Positioning Doctors 4768 Hey Brand Nerds, we are remixing our very own, Jeff Shirley! Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. Hey Brand Nerds, we are remixing our very own, Jeff Shirley! Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Remix: Album 4 Track 5: Shooting For the Top with Dan Fachner 110 110 Remix: Album 4 Track 5: Shooting For the Top with Dan Fachner bonus 94c51544-7702-434a-ab7e-a286427cc54f https://share.transistor.fm/s/cbd52252 Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

  • Listening will take you farther than speaking - if you do both right.
  • Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
  • Are you operating in your career with intentionality? 
  • It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 
]]> Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

  • Listening will take you farther than speaking - if you do both right.
  • Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
  • Are you operating in your career with intentionality? 
  • It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 
]]> Thu, 01 Sep 2022 18:00:49 -0400 Brand Positioning Doctors Brand Positioning Doctors 4484 Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Remix: Album 3 Track 11: Branding War Stories with the Wisdom Dispenser (featuring Rob Warren) 109 109 Remix: Album 3 Track 11: Branding War Stories with the Wisdom Dispenser (featuring Rob Warren) bonus a8cd2996-f540-44a9-aff1-6291b48bd84b https://share.transistor.fm/s/6e933b93 Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.”  Enjoy!!


]]> Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.”  Enjoy!!


]]> Fri, 26 Aug 2022 11:09:55 -0400 Brand Positioning Doctors Brand Positioning Doctors 5817 Hey Brand Nerds! Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story... Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.” Enjoy!! Hey Brand Nerds! Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story... Among many pearls Rob Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao (Shout! Factory) 108 108 Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao (Shout! Factory) full 15de1eea-5a50-4584-88e9-6807012cefb0 https://share.transistor.fm/s/dc7764ad Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory


We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up!  


A few key takeaways from the episode:

  • The importance of prioritizing passion for yourself and for your team
  • Have a plan; but also be flexible and adapt to what life throws your way
  • Anticipate the future and change; because things are always changing. 

 

NOTES:

Learn More About Shout! Factory


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory


We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up!  


A few key takeaways from the episode:

  • The importance of prioritizing passion for yourself and for your team
  • Have a plan; but also be flexible and adapt to what life throws your way
  • Anticipate the future and change; because things are always changing. 

 

NOTES:

Learn More About Shout! Factory


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 18 Aug 2022 19:44:25 -0400 Brand Positioning Doctors Brand Positioning Doctors 4233 Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up! Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Biggest F-Up Remix - Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert 107 107 Biggest F-Up Remix - Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert bonus 27a6e194-a74d-41fd-908a-3a6a8b0cfcb2 https://share.transistor.fm/s/594aba63 Fri, 12 Aug 2022 13:19:39 -0400 Brand Positioning Doctors Brand Positioning Doctors 2548 Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us! Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoi Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 2 Track 5 – Siddharth Taparia, Global Chief Marketing Officer, JLL 106 106 REMIX: Album 2 Track 5 – Siddharth Taparia, Global Chief Marketing Officer, JLL bonus e44812fa-af56-406d-a3b1-2ddb908ae12f https://share.transistor.fm/s/48f5d64b Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years.  How about a Marketing Manifesto to make sure all marketers are doing the right thing?  With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)

Please enjoy this track and learn about a variety of topics highlighted by:

• CEO’s view for the role of the CMO 
• “Customer Experience equals brand”
• “Takes a long time to find good marketers, takes seconds to lose them”
• How AI will shape the future of marketing
• The fine line of marketers using technology without creeping people out 


#siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub 

]]> Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years.  How about a Marketing Manifesto to make sure all marketers are doing the right thing?  With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)

Please enjoy this track and learn about a variety of topics highlighted by:

• CEO’s view for the role of the CMO 
• “Customer Experience equals brand”
• “Takes a long time to find good marketers, takes seconds to lose them”
• How AI will shape the future of marketing
• The fine line of marketers using technology without creeping people out 


#siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub 

]]> Thu, 04 Aug 2022 14:22:12 -0400 Brand Positioning Doctors Brand Positioning Doctors 3372 Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years. How about a Marketing Manifesto to make sure all marketers are doing the right thing? With Siddharth’s help, we are collectively working on it (see show notes for our working first draft) Please enjoy this track and learn about a variety of topics highlighted by: • CEO’s view for the role of the CMO • “Customer Experience equals brand” • “Takes a long time to find good marketers, takes seconds to lose them” • How AI will shape the future of marketing • The fine line of marketers using technology without creeping people out #siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years. How about a Marketing Manifesto to ma Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 1 Track 3 - Seth Greenberg, CMO, Chief Digital Officer, Growth Hacker, Advisor, Investor & Consultant 105 105 REMIX: Album 1 Track 3 - Seth Greenberg, CMO, Chief Digital Officer, Growth Hacker, Advisor, Investor & Consultant bonus f421394d-1e37-4dd6-b16f-c995397fb033 https://share.transistor.fm/s/62cfda8c Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.

‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

]]> Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.

‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

]]> Thu, 28 Jul 2022 15:24:36 -0400 Brand Positioning Doctors Brand Positioning Doctors 4748 Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies. ‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever... Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies. ‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of t Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. 104 104 Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. full ab55872b-dc7b-4b5d-bf56-7cadc6f5459f https://share.transistor.fm/s/ec55c7d9 Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.


Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 


A few key takeaways from the episode:

  • The importance of prep-work and doing your homework
  • The digital marketing space is ever-changing - stay engaged and emerged in what's happening
  • Always be willing to learn, flow, and grow

 

NOTES:

Learn More About Specificity Inc.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.


Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 


A few key takeaways from the episode:

  • The importance of prep-work and doing your homework
  • The digital marketing space is ever-changing - stay engaged and emerged in what's happening
  • Always be willing to learn, flow, and grow

 

NOTES:

Learn More About Specificity Inc.


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 21 Jul 2022 13:00:04 -0400 Brand Positioning Doctors Brand Positioning Doctors 4970 Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. Today's guest is a subject matter expert and pioneer in his field. Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importanc Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly! 103 103 REMIX: Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly! bonus 6ae7eec9-c8ed-46df-9b18-8c2bfd5b4cea https://share.transistor.fm/s/150c06a2 Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

]]> Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

]]> Fri, 15 Jul 2022 13:15:15 -0400 Brand Positioning Doctors Brand Positioning Doctors 3571 Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight. Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Biggest F-Up Remix - Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop 102 102 Biggest F-Up Remix - Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop bonus ca4a8ad2-6e1b-487c-85a0-b8034d486aa5 https://share.transistor.fm/s/3e977915 Thu, 07 Jul 2022 17:05:36 -0400 Brand Positioning Doctors Brand Positioning Doctors 1760 Hey Brand Nerds, we are back with some of our guest's biggest F-ups. We have Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop back in the virtual building with us! Take a listen to their f-ups so you don't make the same ones! Hey Brand Nerds, we are back with some of our guest's biggest F-ups. We have Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop back in the virtual building with us! Take a listen to their f-ups so you don't make the same ones! Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table? 101 101 REMIX: Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table? full f68f3211-60eb-4549-9212-5cb2d41082c6 https://share.transistor.fm/s/6be1d574 Celebrate Episode 100 by going back to where it started; Episode 1! 

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company
Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.

]]> Celebrate Episode 100 by going back to where it started; Episode 1! 

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company
Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.

]]> Fri, 24 Jun 2022 11:52:07 -0400 Brand Positioning Doctors Brand Positioning Doctors 2666 Celebrate Episode 100 by going back to where it started; Episode 1! Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand. Celebrate Episode 100 by going back to where it started; Episode 1! Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were res Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf 100 100 Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf full 6d1fdd96-2fb5-41ff-80dd-2d4425b384cb https://share.transistor.fm/s/56cd683b Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf


Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! 
Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. 


A few key takeaways from the episode:

  • Always consider what's possible. 
  • Prioritize relationships, you never know where those connections will take you.
  • Golf is experiencing the same cultural changes that basketball did
  • Be yourself. Authentically yourself. That's your power.

 

NOTES:

Learn More About Top Golf


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf


Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! 
Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. 


A few key takeaways from the episode:

  • Always consider what's possible. 
  • Prioritize relationships, you never know where those connections will take you.
  • Golf is experiencing the same cultural changes that basketball did
  • Be yourself. Authentically yourself. That's your power.

 

NOTES:

Learn More About Top Golf


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 16 Jun 2022 19:22:47 -0400 Brand Positioning Doctors Brand Positioning Doctors 4256 Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! Join us as we catch-up with our first guest, Geoff Cottrill on what's been goin Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 12 – Matt Tumminello, President at Target 10 99 99 Album 4 Track 12 – Matt Tumminello, President at Target 10 full d82357fd-86c7-4e6b-abe4-b14f571eaf97 https://share.transistor.fm/s/9609b038 Album 4 Track 12 – Matt Tumminello, President at Target 10


Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"


A few key takeaways from the episode:

  • Be fearless. In work and in life. 
  • Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
  • There is beauty in duality 

 

NOTES:

Learn More About Target 10


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Album 4 Track 12 – Matt Tumminello, President at Target 10


Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"


A few key takeaways from the episode:

  • Be fearless. In work and in life. 
  • Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
  • There is beauty in duality 

 

NOTES:

Learn More About Target 10


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 09 Jun 2022 18:02:44 -0400 Brand Positioning Doctors Brand Positioning Doctors 4723 Album 4 Track 12 – Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'" Album 4 Track 12 – Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting 98 98 REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting bonus ef8c0f2d-ec53-4ed2-b2d4-ca4252ee2f3e https://share.transistor.fm/s/bb69b466 REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 


An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

  • The importance of doing meaningful work, accompanied by deep gratitude
  • Approach conversations with a "stuff you don't know, about stuff you know" mentality
  • Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
  • When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
  • F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned


]]> REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 


An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

  • The importance of doing meaningful work, accompanied by deep gratitude
  • Approach conversations with a "stuff you don't know, about stuff you know" mentality
  • Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
  • When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
  • F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned


]]> Thu, 02 Jun 2022 16:53:22 -0400 Brand Positioning Doctors Brand Positioning Doctors 5697 Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 3 Track 14 – Matt Wilburn, President & Co-Founder at Tafi 97 97 REMIX: Album 3 Track 14 – Matt Wilburn, President & Co-Founder at Tafi bonus 5d8f7140-9bc7-45e6-883b-650697a2d1ad https://share.transistor.fm/s/8f96f874 Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 


If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.


A few takeaways: 

  • If your brand isn’t utilizing NFTs, you are already behind and missing out
  • Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
  • The power of Muhammad Ali, a common role model of DC and Matt
  • Analytics - the answer to all problems or a deterrent to taking risks?
  • Sometimes great success comes from painting outside the lines
]]> Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 


If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.


A few takeaways: 

  • If your brand isn’t utilizing NFTs, you are already behind and missing out
  • Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
  • The power of Muhammad Ali, a common role model of DC and Matt
  • Analytics - the answer to all problems or a deterrent to taking risks?
  • Sometimes great success comes from painting outside the lines
]]> Thu, 26 May 2022 17:24:39 -0400 Brand Positioning Doctors Brand Positioning Doctors 4516 Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings i Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No REMIX: Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group 96 96 REMIX: Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group full 4c756341-93ec-4d61-8718-9406f08e909e https://share.transistor.fm/s/fb744c14 We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! 

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.


Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  


  • Cultivate relationships, it will serve you in many ways
  • Take risks, there are no rules, chart your own territory
  • Know your brand- where are you with trust, reliability, authenticity and value?
  • Don’t get caught in “Not invented here”
  • In negotiations, two huge things to figure out: 
    • What game are we playing 
    • Who is Don Corleone
  • Be a savant on asking questions
  • With your career, follow your passion, build foundation stones, don’t rush it
  • Human observation is data
  • Don’t stop learning!
  • Confidence in you


Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast


#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 


]]> We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! 

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.


Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  


  • Cultivate relationships, it will serve you in many ways
  • Take risks, there are no rules, chart your own territory
  • Know your brand- where are you with trust, reliability, authenticity and value?
  • Don’t get caught in “Not invented here”
  • In negotiations, two huge things to figure out: 
    • What game are we playing 
    • Who is Don Corleone
  • Be a savant on asking questions
  • With your career, follow your passion, build foundation stones, don’t rush it
  • Human observation is data
  • Don’t stop learning!
  • Confidence in you


Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast


#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 


]]> Thu, 19 May 2022 14:13:13 -0400 Brand Positioning Doctors Brand Positioning Doctors 6328 Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch. Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 11 – Andy Alsop, CEO, The Receptionist 95 95 Album 4 Track 11 – Andy Alsop, CEO, The Receptionist full ed057fd9-6d05-4b64-8eeb-3d002051cb35 https://share.transistor.fm/s/af87a284 Album 4 Track 11 – Andy Alsop, CEO, The Receptionist


Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 



A few key takeaways from the episode:

  • Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
  • Employees are a vital part of the brand of the company. How are your employees representing your company? 
  • The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Album 4 Track 11 – Andy Alsop, CEO, The Receptionist


Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 



A few key takeaways from the episode:

  • Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
  • Employees are a vital part of the brand of the company. How are your employees representing your company? 
  • The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish

 

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy



Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | Twitter 

]]> Thu, 12 May 2022 01:04:20 -0400 Brand Positioning Doctors Brand Positioning Doctors 4770 Album 4 Track 11 – Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. Album 4 Track 11 – Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial c Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Remix: Album 3 Track 6 - Katie Kern, Agency Partner at Media Frenzy Global 94 94 Remix: Album 3 Track 6 - Katie Kern, Agency Partner at Media Frenzy Global bonus 16cfc5a1-7994-4a41-9f14-dd8f50f480cf https://share.transistor.fm/s/784a661a Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s


#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

]]> Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s


#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

]]> Thu, 05 May 2022 21:06:55 -0400 Brand Positioning Doctors Brand Positioning Doctors 6217 Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few. Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Sak Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 10 – Richard White, CEO and Founder, Fathom 93 93 Album 4 Track 10 – Richard White, CEO and Founder, Fathom full d21a7c67-79dd-4ea2-96fc-55e4479bdc04 https://share.transistor.fm/s/64241c18 Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

Join us as we talk about the following key takeaways: 

  • What do you feel emotionally connected to? Take that and pursue it.
  • Sometimes you have to 'ZIG' while others 'ZAG'
  • No matter the industry you are in, building relationships is key over burning bridges
  • Launching a business? Look at 1. Marketplace 2. Team 3. Product - in that order

 
NOTES:
Learn More About Fathom.Video


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

Join us as we talk about the following key takeaways: 

  • What do you feel emotionally connected to? Take that and pursue it.
  • Sometimes you have to 'ZIG' while others 'ZAG'
  • No matter the industry you are in, building relationships is key over burning bridges
  • Launching a business? Look at 1. Marketplace 2. Team 3. Product - in that order

 
NOTES:
Learn More About Fathom.Video


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Thu, 28 Apr 2022 18:07:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 5342 Album 4 Track 10 – Richard White, CEO and Founder, Fathom Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. Album 4 Track 10 – Richard White, CEO and Founder, Fathom Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and interna Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Earth Day Remix – Seth Goldman, Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat (Album 1 Track 15) 92 92 Earth Day Remix – Seth Goldman, Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat (Album 1 Track 15) bonus 0a869201-a633-4b87-9606-b3269ee7d89f https://share.transistor.fm/s/3c660544 In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman. 
His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. 

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!

#sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

]]> In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman. 
His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. 

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!

#sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

]]> Thu, 21 Apr 2022 13:49:10 -0400 Brand Positioning Doctors Brand Positioning Doctors 4098 In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman, Chief Change Agent at Eat the Change! His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman, Chief Change Agent at Eat the Change! His time with us continues to bring nuggets of wisdom and encourages us in our actions fo Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands 91 91 Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands full ad38259e-cf89-4e97-8fda-9852db09bc49 https://share.transistor.fm/s/c5b41b18 Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

  • You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
  • Being early to trends may seem like the "cool" thing to do - but what if you're too early?
  • Cannabis Brand Development vs Traditional Brand Development
  • 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

  • You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
  • Being early to trends may seem like the "cool" thing to do - but what if you're too early?
  • Cannabis Brand Development vs Traditional Brand Development
  • 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Thu, 14 Apr 2022 16:54:09 -0400 Brand Positioning Doctors Brand Positioning Doctors 4554 Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 8 – Jane Lee, Founder, Launch Pop 90 90 Album 4 Track 8 – Jane Lee, Founder, Launch Pop full 65964b2c-bb2d-4f5e-854f-2c2532159b38 https://share.transistor.fm/s/99912530 Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Thu, 07 Apr 2022 15:29:33 -0400 Brand Positioning Doctors Brand Positioning Doctors 4308 Album 4 Track 8 – Jane Lee, Founder, Launch Pop Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between. An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native - tune in! Album 4 Track 8 – Jane Lee, Founder, Launch Pop Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learn Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Women's History Month 2022 Remix - Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy 89 89 Women's History Month 2022 Remix - Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy bonus 3f2ed761-2cc9-4008-b492-356de9e11636 https://share.transistor.fm/s/2c140be5 REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy 
Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor!  Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics.  Sydney is a great listener and so genuine.  Here are some of the wonderful highlights from our conversation:  

• Be thoughtful and strategic before initiating action
• Market research/analytics is a great pathway to the CMO role
• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)
• Demonstrate honesty and candor and if you can, do it diplomatically
• Be genuine to who you are and fully leverage that in career and life
• As a marketer, you create value for people that brings you trust,  loyalty and ultimately more value to the company
• Brand purpose is essential foundation for marketing success
• Create emotional connections in otherwise rational category 
• Want customer to feel Supported, assured and worry free
• In marketing department, strive for build a “resume” culture
• Create team environment that is safe and inclusive 
• Diversity is demographic and inclusivity is psychographic

Lastly, we really do appreciate Sydney being an integral part of our conversation involving race.  We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. 

Here are the links to the article and Ted Talk Sydney referenced in the podcast:
Lori Hutcherson article
Ted Talk by Verna Myers 

#sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

]]> REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy 
Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor!  Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics.  Sydney is a great listener and so genuine.  Here are some of the wonderful highlights from our conversation:  

• Be thoughtful and strategic before initiating action
• Market research/analytics is a great pathway to the CMO role
• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)
• Demonstrate honesty and candor and if you can, do it diplomatically
• Be genuine to who you are and fully leverage that in career and life
• As a marketer, you create value for people that brings you trust,  loyalty and ultimately more value to the company
• Brand purpose is essential foundation for marketing success
• Create emotional connections in otherwise rational category 
• Want customer to feel Supported, assured and worry free
• In marketing department, strive for build a “resume” culture
• Create team environment that is safe and inclusive 
• Diversity is demographic and inclusivity is psychographic

Lastly, we really do appreciate Sydney being an integral part of our conversation involving race.  We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. 

Here are the links to the article and Ted Talk Sydney referenced in the podcast:
Lori Hutcherson article
Ted Talk by Verna Myers 

#sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

]]> Thu, 31 Mar 2022 17:51:05 -0400 Brand Positioning Doctors Brand Positioning Doctors 5495 REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. REMIX: Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Women's History Month 2022 Remix - Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena 88 88 Women's History Month 2022 Remix - Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena bonus 6a4bb451-baec-471f-97d3-8afca28f900c https://share.transistor.fm/s/44814211 REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.


Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  


  • Life comes before work and is your authentic self, always
  • Grit, hustle, persistence, initiative
  • Treat everybody with love no matter their station
  • Find a great mentor who becomes a friendtor 
  • In the darkness, there are silver linings 


And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!


#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 


]]> REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.


Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  


  • Life comes before work and is your authentic self, always
  • Grit, hustle, persistence, initiative
  • Treat everybody with love no matter their station
  • Find a great mentor who becomes a friendtor 
  • In the darkness, there are silver linings 


And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!


#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 


]]> Thu, 24 Mar 2022 07:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4863 REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat REMIX: Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster 87 87 Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster full 63552d8a-2be2-4842-bd27-04ccb63a30ae https://share.transistor.fm/s/f2e02dda Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster

Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more. 

Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.

Key Takeaways: 

  • Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content.
  • There is a great benefit to listening more than always speaking
  • Let's talk about the importance of silence. 
  • As LK's wife Amy says, "Go find something you like to do with people you like to do it with."

 
NOTES:
Learn more about Datanautix
Datanautix provides instant fan feedback for The Harlem Globetrotters
-----
Oren Katzeff's Podcast, mentioned by DC


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster

Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more. 

Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets.

Key Takeaways: 

  • Research can be referred to as various things, but should be focused on data storytelling rooted in the purpose of monetizing content.
  • There is a great benefit to listening more than always speaking
  • Let's talk about the importance of silence. 
  • As LK's wife Amy says, "Go find something you like to do with people you like to do it with."

 
NOTES:
Learn more about Datanautix
Datanautix provides instant fan feedback for The Harlem Globetrotters
-----
Oren Katzeff's Podcast, mentioned by DC


Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Thu, 17 Mar 2022 13:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 5014 Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry is using AI and Big Data to analyze customers' own words after years of crunching numbers. including a fan feedback model unlike any you've heard of before. He is bringing us wisdom from his career journey through time spent in the radio industry, with Golf Channel, giving back to his local community through Harvard Alumni Association’s Early College Awareness program, and more. Join our insightful conversation that is going to make you think, laugh, and reconsider the ways you can speak quickly and honestly with your target markets. Album 4 Track 7 – Larry Kahn, Media Strategist and Forecaster Hey Brand Nerds! We are joined by a friend, colleague, and data storytelling specialist in the virtual building, Larry Kahn. Formerly with NBC Sports, now a consultant for Datanautix. Larry Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition 86 86 Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition full cdb8bdf0-435e-4d0a-a8ed-5c36493e1329 https://share.transistor.fm/s/3113c942 Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition

Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. 


Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. 

Key Takeaways: 

  • As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.
  • Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of success
  • Don't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketing


NOTES:
Learn more about Derek's company, Ignition
View the animated short, The Park Bench presented by Aflac 
View Rippling's Poem in Response to Gusto's Cease & Desist here

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition

Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. 


Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. 

Key Takeaways: 

  • As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.
  • Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of success
  • Don't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketing


NOTES:
Learn more about Derek's company, Ignition
View the animated short, The Park Bench presented by Aflac 
View Rippling's Poem in Response to Gusto's Cease & Desist here

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

]]> Thu, 10 Mar 2022 07:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4589 Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and R Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 5 - Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) 85 85 Album 4 Track 5 - Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) full 0e91c65d-cdfd-423f-9f38-22ba4c079e80 https://share.transistor.fm/s/b946a183 Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

  • Listening will take you farther than speaking - if you do both right.
  • Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
  • Are you operating in your career with intentionality? 
  • It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 
]]> Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

  • Listening will take you farther than speaking - if you do both right.
  • Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
  • Are you operating in your career with intentionality? 
  • It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss) 
]]> Thu, 03 Mar 2022 17:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4483 Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx 84 84 Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx full 8f456654-2047-413a-8174-4617c2b65a70 https://share.transistor.fm/s/44907a48 Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

  • Not every career is linear, with the right skill set, you can be successful in various industries 
  • Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
  • Dante creates space for those that are to come behind him and this shows up in the multiple stories Dante shares
  • Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."
]]> Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

  • Not every career is linear, with the right skill set, you can be successful in various industries 
  • Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
  • Dante creates space for those that are to come behind him and this shows up in the multiple stories Dante shares
  • Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."
]]> Thu, 24 Feb 2022 07:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 5414 Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space. Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space. Today we are chatting with Dante Si Marketing, Sports, Tech, Branding, Brand No Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors 83 83 Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors full 2939df56-54cc-42d2-b56f-5fa597434ca6 https://share.transistor.fm/s/e5020505 Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

  • Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
  • Being surrounded by great people who push you to grow is a must in your career
  • Marketing has power, whether you are creating it or consuming it
  • BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED
]]> Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

  • Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
  • Being surrounded by great people who push you to grow is a must in your career
  • Marketing has power, whether you are creating it or consuming it
  • BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED
]]> Thu, 17 Feb 2022 17:40:33 -0500 Brand Positioning Doctors Brand Positioning Doctors 4767 Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! You may know Jeff as mentioned in a few shows as not only a Manag Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2022 Remix w/Ryan Johnson (Album 3 Track 4), Founder @ Cxmmunity & HBCU Esports League 82 82 Black History Month 2022 Remix w/Ryan Johnson (Album 3 Track 4), Founder @ Cxmmunity & HBCU Esports League bonus 685b5a17-75ed-4a2b-9aa4-c2830004e81e https://share.transistor.fm/s/83a51d0a Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there! 
--------------

Album 3 Track 4 – Ryan Johnson, Founder @ Cxmmunity & HBCU Esports League, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    


Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!


]]> Black History Month Remix - Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there! 
--------------

Album 3 Track 4 – Ryan Johnson, Founder @ Cxmmunity & HBCU Esports League, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    


Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!


]]> Thu, 10 Feb 2022 11:17:58 -0500 Brand Positioning Doctors Brand Positioning Doctors 5740 Black History Month Remix w/Ryan Johnson (Album 3 Track 4), Founder @ Cxmmunity & HBCU Esports League Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike & House of Hoops by Foot Locker, XBox, Microsoft and more! As we look at leaders in the Black community, we are excited to bring Ryan back for all the Brand Nerds out there! Black History Month Remix w/Ryan Johnson (Album 3 Track 4), Founder @ Cxmmunity & HBCU Esports League Since we last met with Ryan he has continued to become a primary innovator and leader in the Esports space, with recent partnerships with Nike &a Marketing, Brand, Tech, ESports No Album 4 Track 2 – Kevin Knight, Owner, K Group LTD 81 81 Album 4 Track 2 – Kevin Knight, Owner, K Group LTD full f25b5f73-c673-4a47-b122-ec02d179f38a https://share.transistor.fm/s/e685aa1c Album 4 Track 2 – Kevin Knight, Owner, K Group LTD

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

  • The importance of having people around you that encourage and inspire you to be all you can be
  • Change doesn't have to be done all at once, sometimes big change comes from one simple change
  • There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
]]> Album 4 Track 2 – Kevin Knight, Owner, K Group LTD

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

  • The importance of having people around you that encourage and inspire you to be all you can be
  • Change doesn't have to be done all at once, sometimes big change comes from one simple change
  • There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle
]]> Thu, 03 Feb 2022 17:21:49 -0500 Brand Positioning Doctors Brand Positioning Doctors 4598 Album 4 Track 2 – Kevin Knight, Owner, K Group LTD Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. Album 4 Track 2 – Kevin Knight, Owner, K Group LTD Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. We are excited to bring you Kevin Knight, a man of bo Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 80 80 Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 full 51f260bd-f804-4c1d-b3dc-bcc63275a236 https://share.transistor.fm/s/9ba8f47b Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking.

A few takeaways: 

  • When you are an innovator in every space you are in, you may be a brand psychic 
  • What glitters is not always gold
  • Doing it all is not always the best way. Slow down to speed up.
  • What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today


]]> Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking.

A few takeaways: 

  • When you are an innovator in every space you are in, you may be a brand psychic 
  • What glitters is not always gold
  • Doing it all is not always the best way. Slow down to speed up.
  • What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today


]]> Thu, 27 Jan 2022 13:56:06 -0500 Brand Positioning Doctors Brand Positioning Doctors 4935 Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. Phil Colón brings his experience of uplifting the LatinX community with socially conscious strategy and innovative thinking. Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. We are starting the year and new album with one of DC's close friends, dropping jewels you don't Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge 79 79 Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge full 6183636d-69dc-47d5-b26f-edebd30f954a https://share.transistor.fm/s/94df93d2 Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge


Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!


A few takeaways: 

  • Culture. Whether at a university or a company, it is an important element to consider before joining their family.
  • When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
  • The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
  • Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.
]]> Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge


Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!


A few takeaways: 

  • Culture. Whether at a university or a company, it is an important element to consider before joining their family.
  • When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
  • The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
  • Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.
]]> Thu, 09 Dec 2021 11:28:17 -0500 Brand Positioning Doctors Brand Positioning Doctors 4359 Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." We can't wait to hear your thoughts! Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson 78 78 A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson full c5fd275f-bab1-410d-8214-e01d15eb3cf1 https://share.transistor.fm/s/0b5edd2a A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson

Steve Hallowell, Chief Marketing Officer at Herschend Enterprises

  • Tom Peters inspires us to ask, "How can we make what we're doing into a wow projects?"

Irma Shrivastava, CMO, Strategic Marketing and Business Executive

  • Maneesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one.

Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street

  • Darryl "DC" Cobbin's influence shows the importance of building a family-like-team that is inclusive and diverse for colleagues.


Who has had or is having the most influence on your career?

]]> A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson

Steve Hallowell, Chief Marketing Officer at Herschend Enterprises

  • Tom Peters inspires us to ask, "How can we make what we're doing into a wow projects?"

Irma Shrivastava, CMO, Strategic Marketing and Business Executive

  • Maneesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one.

Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street

  • Darryl "DC" Cobbin's influence shows the importance of building a family-like-team that is inclusive and diverse for colleagues.


Who has had or is having the most influence on your career?

]]> Thu, 02 Dec 2021 08:25:18 -0500 Brand Positioning Doctors Brand Positioning Doctors 1423 A shout-out to all those who have had or are having a big influence in our lives. As we enter the holiday season and the last month of the year, we are looking back at last month's gratitude for Steve, Irma, and Caralene's biggest influences. A shout-out to all those who have had or are having a big influence in our lives. As we enter the holiday season and the last month of the year, we are looking back at last month's gratitude for Steve, Irma, and Caralene's biggest influences. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street 77 77 Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street full 98455ff1-3ef5-4650-ba0a-8e26d9ade1d2 https://share.transistor.fm/s/28f9b196 Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street


This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling. 


A few takeaways: 

  • Brands have the power to create experiences that form long-lasting and tangible memories in the hearts of the consumer.
  • Intuitive marketers are curious. Curious to understand what makes the consumer tick in order to deliver the right products and storytelling. 
  • Finding your north star allows your decision and actions to be driven by a firm and rooted understanding of who you are.
  • When you're 80 years old, will you look back and have pursued all the things you wanted to do?
]]> Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street


This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling. 


A few takeaways: 

  • Brands have the power to create experiences that form long-lasting and tangible memories in the hearts of the consumer.
  • Intuitive marketers are curious. Curious to understand what makes the consumer tick in order to deliver the right products and storytelling. 
  • Finding your north star allows your decision and actions to be driven by a firm and rooted understanding of who you are.
  • When you're 80 years old, will you look back and have pursued all the things you wanted to do?
]]> Thu, 25 Nov 2021 06:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 5963 Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling. Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Bo Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak 76 76 Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak full ee28ae25-e49f-4b8d-aefe-7e1ea0622732 https://share.transistor.fm/s/eb42f043 Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.


Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. 


A few takeaways: 

  • Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies.
  • It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction.
  • Be vigilant about strategy and flexible with tactics.
  • As a leader, self-awareness can be your best quality for your team.
]]> Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.


Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. 


A few takeaways: 

  • Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies.
  • It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction.
  • Be vigilant about strategy and flexible with tactics.
  • As a leader, self-awareness can be your best quality for your team.
]]> Thu, 18 Nov 2021 07:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4499 Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak. Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak. Steve brings stories of his experience from post-colle Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive 75 75 Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive full 8480a6f9-aeb2-4159-8844-876e67264eb4 https://share.transistor.fm/s/3bc3fefa Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 


Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 


A few takeaways: 

  • People and relationships matter, whether in the corporate or nonprofit sector
  • It's important for companies and people to recognize that it's about the brand, not the product.
  • Trusting your instinct will lead you down the right path or a path of learning and growth.
  • When you are happy outside of work, joy spreads into your work. 
]]> Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 


Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 


A few takeaways: 

  • People and relationships matter, whether in the corporate or nonprofit sector
  • It's important for companies and people to recognize that it's about the brand, not the product.
  • Trusting your instinct will lead you down the right path or a path of learning and growth.
  • When you are happy outside of work, joy spreads into your work. 
]]> Thu, 11 Nov 2021 13:31:41 -0500 Brand Positioning Doctors Brand Positioning Doctors 5770 Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 14 – Matt Wilburn, President & Co-Founder at Tafi 74 74 Album 3 Track 14 – Matt Wilburn, President & Co-Founder at Tafi full 807ed1b3-b09a-46ca-8f06-bcc483978049 https://share.transistor.fm/s/f9191d6f Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 


If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.


A few takeaways: 

  • If your brand isn’t utilizing NFTs, you are already behind and missing out
  • Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
  • The power of Muhammad Ali, a common role model of DC and Matt
  • Analytics - the answer to all problems or a deterrent to taking risks?
  • Sometimes great success comes from painting outside the lines
]]> Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 


If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.


A few takeaways: 

  • If your brand isn’t utilizing NFTs, you are already behind and missing out
  • Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
  • The power of Muhammad Ali, a common role model of DC and Matt
  • Analytics - the answer to all problems or a deterrent to taking risks?
  • Sometimes great success comes from painting outside the lines
]]> Thu, 07 Oct 2021 12:01:03 -0400 Brand Positioning Doctors Brand Positioning Doctors 4516 Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow is experience and he brings it to our virtual building this week. Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow is experience and he brings it Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting 73 73 Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting full 82ff881e-dadf-40bb-ad09-c66ab6b99a78 https://share.transistor.fm/s/9ed1b549 Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 


An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

  • The importance of doing meaningful work, accompanied by deep gratitude
  • Approach conversations with a "stuff you don't know, about stuff you know" mentality
  • Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
  • When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
  • F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned


]]> Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 


An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

  • The importance of doing meaningful work, accompanied by deep gratitude
  • Approach conversations with a "stuff you don't know, about stuff you know" mentality
  • Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
  • When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
  • F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned


]]> Thu, 30 Sep 2021 12:34:58 -0400 Brand Positioning Doctors Brand Positioning Doctors 5697 Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Part 3 - A Biggest F-Up Remix - Lynn Ledwith, Ed Dandridge, Vasu Jakkal, Julie Cary 72 72 Part 3 - A Biggest F-Up Remix - Lynn Ledwith, Ed Dandridge, Vasu Jakkal, Julie Cary full fc5d3c47-b39b-4c86-9c66-6e75e65411a2 https://share.transistor.fm/s/d32c9be2 Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Lynn Ledwith (Album 2 Track 26) - Vice President & CMO at ANSYS, Inc.

2) Ed Dandridge (Album 2 Track 7) - SVP & CCO of Boeing

3) Vasu Jakkal (Album 2 Track 8), CVP Microsoft Security, Compliance & Identity


4) Julie Cary (Album 2 Track 23) - Chief Marketing and Innovation Officer at Massage Envy


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Lynn Ledwith (Album 2 Track 26) - Vice President & CMO at ANSYS, Inc.

2) Ed Dandridge (Album 2 Track 7) - SVP & CCO of Boeing

3) Vasu Jakkal (Album 2 Track 8), CVP Microsoft Security, Compliance & Identity


4) Julie Cary (Album 2 Track 23) - Chief Marketing and Innovation Officer at Massage Envy


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Fri, 20 Aug 2021 20:22:44 -0400 Brand Positioning Doctors Brand Positioning Doctors 1703 Hey Brand Nerds, join us for week two of some of our guest's biggest F-ups. We have Lynn Ledwith, Ed Dandridge, Vasu Jakkal, Julie Cary back in the virtual building with us! Take a listen so you don't make the same F-ups! Hey Brand Nerds, join us for week two of some of our guest's biggest F-ups. We have Lynn Ledwith, Ed Dandridge, Vasu Jakkal, Julie Cary back in the virtual building with us! Take a listen so you don't make the same F-ups! Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Episode 12 - Sabrina Clarke Duffy, Founder and President of On Point Insight 71 71 Album 3 Episode 12 - Sabrina Clarke Duffy, Founder and President of On Point Insight full 7c936fc3-205d-49bf-8491-3ca185ffae4d https://share.transistor.fm/s/0d6ce336 Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.


Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

  • Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
  • Find time to think
  • Make a difference in the world your way
  • Be Eileen Campbell, find time to really connect with people and show appreciation for them
  • Data is not here to make the decision for you, it is to inform you
  • Market research can be most pivotal in winning vs. losing
  • Keep fighting FOR… not against
]]> Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.


Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

  • Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
  • Find time to think
  • Make a difference in the world your way
  • Be Eileen Campbell, find time to really connect with people and show appreciation for them
  • Data is not here to make the decision for you, it is to inform you
  • Market research can be most pivotal in winning vs. losing
  • Keep fighting FOR… not against
]]> Sat, 07 Aug 2021 13:27:18 -0400 Brand Positioning Doctors Brand Positioning Doctors 5929 Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few. Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Co Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Part 2 - A Biggest F-Up Remix - Seth Goldman, C. David Minifie, Siddharth Taparia, and Marci Grebstein. 70 70 Part 2 - A Biggest F-Up Remix - Seth Goldman, C. David Minifie, Siddharth Taparia, and Marci Grebstein. full 77f983d4-3781-411c-bdfc-4f24b40a1372 https://share.transistor.fm/s/90d39d62 Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat
2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy
3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP

4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat
2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy
3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP

4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

]]> Tue, 03 Aug 2021 12:45:49 -0400 Brand Positioning Doctors Brand Positioning Doctors 1144 Hey Brand Nerds, join us for week two of some of our guest's biggest F-ups. We have Seth Goldman, C. David Minifie, Siddharth Taparia, and Marci Grebstein back in the virtual building with us! Take a listen so you don't make the same F-ups! Hey Brand Nerds, join us for week two of some of our guest's biggest F-ups. We have Seth Goldman, C. David Minifie, Siddharth Taparia, and Marci Grebstein back in the virtual building with us! Take a listen so you don't make the same F-ups! Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No A Biggest F-Up Remix - Carol Kruse, Jason Mayden, Lauren Weinberg, & Wayne Hickey 69 69 A Biggest F-Up Remix - Carol Kruse, Jason Mayden, Lauren Weinberg, & Wayne Hickey bonus 14f1a2e9-e8fc-48b2-9c06-06e50d2d921b https://share.transistor.fm/s/a257bd09 Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company.

2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Global Design Director

3) Lauren Weinberg (Album 1 Track 14), Global Head Of Marketing and Communications, Square


4) Wayne Hickey (Album 2 Track 24) - VP, Technology Communications at IBM, Former EVP of Global Tech Practice at Weber Shandwick, and Former GM Head of Bay Area at Edelman.  


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup


]]> Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company.

2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Global Design Director

3) Lauren Weinberg (Album 1 Track 14), Global Head Of Marketing and Communications, Square


4) Wayne Hickey (Album 2 Track 24) - VP, Technology Communications at IBM, Former EVP of Global Tech Practice at Weber Shandwick, and Former GM Head of Bay Area at Edelman.  


 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup


]]> Fri, 16 Jul 2021 19:18:09 -0400 Brand Positioning Doctors Brand Positioning Doctors 1816 Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from four previous guests. Take a listen to Carol Kruse, Jason Mayden, Lauren Weinberg, & Wayne Hickey for key takeaways of these Executives F-Ups! Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from four previous guests. Take a listen to Carol Kruse, Jason Mayden, Lauren Weinberg, & Wayne Hickey for key takeaways of these Executives F-Ups! Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 11 – Rob Warren, currently Chief Wisdom Dispenser, previously senior marketing exec with Seagram and Diageo 68 68 Album 3 Track 11 – Rob Warren, currently Chief Wisdom Dispenser, previously senior marketing exec with Seagram and Diageo full 9bcadc1d-647f-4ced-9eec-b8d5aa2bf238 https://share.transistor.fm/s/29ed4203 Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.”  Enjoy!!


]]> Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.”  Enjoy!!


]]> Sat, 10 Jul 2021 11:16:45 -0400 Brand Positioning Doctors Brand Positioning Doctors 5817 Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.”  Enjoy!!


]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 10 – Jonathan Trimble, CEO, And Rising 67 67 Album 3 Track 10 – Jonathan Trimble, CEO, And Rising full 256c34ed-3f6b-46f9-9423-8d119ee3c7ce https://share.transistor.fm/s/709a0e6f Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.  


Hey Brand Nerds!  We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constituents, not just shareholders.


Here is the link Trimble mentioned for LA-based startups interested in And Rising:


https://andrising.com/la


Marmite link for a “Love it or hate it” ad discussed in the podcast.

]]> Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.  


Hey Brand Nerds!  We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constituents, not just shareholders.


Here is the link Trimble mentioned for LA-based startups interested in And Rising:


https://andrising.com/la


Marmite link for a “Love it or hate it” ad discussed in the podcast.

]]> Thu, 03 Jun 2021 19:12:52 -0400 Brand Positioning Doctors Brand Positioning Doctors 6479 Album 3 Track 10 – Jonathan Trimble, CEO, And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever. Album 3 Track 10 – Jonathan Trimble, CEO, And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena 66 66 Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena full 37fdda7d-0573-4548-9912-cbf4c48579e1 https://share.transistor.fm/s/852e33e4 Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.


Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  


  • Life comes before work and is your authentic self, always
  • Grit, hustle, persistence, initiative
  • Treat everybody with love no matter their station
  • Find a great mentor who becomes a friendtor 
  • In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!


#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

]]> Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.


Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  


  • Life comes before work and is your authentic self, always
  • Grit, hustle, persistence, initiative
  • Treat everybody with love no matter their station
  • Find a great mentor who becomes a friendtor 
  • In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!


#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

]]> Fri, 14 May 2021 21:19:27 -0400 Brand Positioning Doctors Brand Positioning Doctors 4863 Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.


Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  


  • Life comes before work and is your authentic self, always
  • Grit, hustle, persistence, initiative
  • Treat everybody with love no matter their station
  • Find a great mentor who becomes a friendtor 
  • In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!


#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 8 - Scott Doniger, VP of Value Marketing at Kyriba 65 65 Album 3 Track 8 - Scott Doniger, VP of Value Marketing at Kyriba full f177bae4-f7d7-46b6-a6cd-2a4f45f04c3d https://share.transistor.fm/s/d2a340ac Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.


Hey Brand Nerds!  We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade.  Lots to learn from Scott weaved into great stories including these highlights:  

  • Speak truth to power
  • Be introspective
  • As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
  • Align systems, data, and tech with your brand and brand strategy
  • Full heads of garlic and BMWs do not mix!


#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool


]]> Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.


Hey Brand Nerds!  We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade.  Lots to learn from Scott weaved into great stories including these highlights:  

  • Speak truth to power
  • Be introspective
  • As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
  • Align systems, data, and tech with your brand and brand strategy
  • Full heads of garlic and BMWs do not mix!


#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool


]]> Fri, 30 Apr 2021 15:56:22 -0400 Brand Positioning Doctors Brand Positioning Doctors 5930 Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.


Hey Brand Nerds!  We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade.  Lots to learn from Scott weaved into great stories including these highlights:  

  • Speak truth to power
  • Be introspective
  • As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
  • Align systems, data, and tech with your brand and brand strategy
  • Full heads of garlic and BMWs do not mix!


#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool


]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 7 - James Cuthbert, President at Rock The Bells 64 64 Album 3 Track 7 - James Cuthbert, President at Rock The Bells full 7b83a32f-9f89-453f-a0fd-e6fa2da1f4a6 https://share.transistor.fm/s/b763270e James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.


Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! 


Cuth shares dope stories with lots to learn including these highlights:  

  • “Treat people the way you want them to behave”
  • Understand the difference between a product and a brand
  • “Can get through no’s, 20 no’s if I have to”
  • True to yourself- commercial and underground
  • Understanding the highest emotional benefit to galvanize the community

Find out more about Rock The Bells at:

https://www.rockthebells.com


#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull 


]]> James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.


Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! 


Cuth shares dope stories with lots to learn including these highlights:  

  • “Treat people the way you want them to behave”
  • Understand the difference between a product and a brand
  • “Can get through no’s, 20 no’s if I have to”
  • True to yourself- commercial and underground
  • Understanding the highest emotional benefit to galvanize the community

Find out more about Rock The Bells at:

https://www.rockthebells.com


#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull 


]]> Fri, 23 Apr 2021 15:52:17 -0400 Brand Positioning Doctors Brand Positioning Doctors 4411 James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills. James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Women's History Month 2021 Remix – Carol Kruse (Album 1 Track 9), Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE 63 63 Women's History Month 2021 Remix – Carol Kruse (Album 1 Track 9), Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE bonus 704453ee-9798-47fd-901c-28eff5ca410b https://share.transistor.fm/s/55fe8630 Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub 

]]> Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub 

]]> Fri, 19 Mar 2021 11:04:58 -0400 Brand Positioning Doctors Brand Positioning Doctors 3990 Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub 

]]> Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 6 - Katie Kern, Agency Partner at Media Frenzy Global 62 62 Album 3 Track 6 - Katie Kern, Agency Partner at Media Frenzy Global full 5b6af14e-08d1-4df7-9c71-fb1cbe3d0ccf https://share.transistor.fm/s/57cbbb39 Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s


#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

]]> Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s


#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

]]> Fri, 12 Mar 2021 16:53:21 -0500 Brand Positioning Doctors Brand Positioning Doctors 6217 Album 3 Track 6 – Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few. Album 3 Track 6 – Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Com Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 5 - Vince Thompson, Founder and CEO of MELT 61 61 Album 3 Track 5 - Vince Thompson, Founder and CEO of MELT full d053540e-8cfd-4c32-8dd4-6d6f804f16d8 https://share.transistor.fm/s/5fbfd8bc Album 3 Track 5 – Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac.


Hey Brand Nerds! We have a force of nature and a super successful entrepreneur grounded in helping his clients innovate for success in our virtual house today!
Vince happens to also be a wonderful storyteller with lots of wisdom he shares including:  

  • Change is inevitable, growth is optional, choose wisely
  • Value real relationships without conditions
  • Goodwill is good business
  • Authenticity!!
  • Don’t take no or rejection personally


Here are a few links for items referenced in the podcast:

JBoy Podcast

#MELTU Podcast

The City Game Triumph, Scandal, and a Legendary Basketball Team


#vincethompson #marketing #branding #sportsmarketing #meltagency #meltu #cocacola #aflac #auburn  #kenstabler 

]]> Album 3 Track 5 – Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac.


Hey Brand Nerds! We have a force of nature and a super successful entrepreneur grounded in helping his clients innovate for success in our virtual house today!
Vince happens to also be a wonderful storyteller with lots of wisdom he shares including:  

  • Change is inevitable, growth is optional, choose wisely
  • Value real relationships without conditions
  • Goodwill is good business
  • Authenticity!!
  • Don’t take no or rejection personally


Here are a few links for items referenced in the podcast:

JBoy Podcast

#MELTU Podcast

The City Game Triumph, Scandal, and a Legendary Basketball Team


#vincethompson #marketing #branding #sportsmarketing #meltagency #meltu #cocacola #aflac #auburn  #kenstabler 

]]> Thu, 04 Mar 2021 08:36:29 -0500 Brand Positioning Doctors Brand Positioning Doctors 6285 Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac. Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent cli Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders - Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM) 60 60 Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders - Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM) bonus 414f1398-620e-4a1c-8f52-c1f2e0566ff5 https://share.transistor.fm/s/a5c0a0dd Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders  -  In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.
Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and helluva athlete – Culture: When legacy calls, will you answer?

]]> Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders  -  In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.
Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and helluva athlete – Culture: When legacy calls, will you answer?

]]> Thu, 25 Feb 2021 12:45:59 -0500 Brand Positioning Doctors Brand Positioning Doctors 4197 In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year. Enjoy Michael Moore (Album 1 Track 11) Former CEO of International African American Museum (IAAM). In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year. Enjoy Michael Moore (Album 1 Track 11) Former CEO of International African American Museum (IAAM). Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 4 - BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity 59 59 Album 3 Track 4 - BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity full 52b767ef-816c-40ba-a8e4-8f5e5febc353 https://share.transistor.fm/s/11665c79 Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    


Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!


]]> Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    


Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!


]]> Fri, 19 Feb 2021 12:22:28 -0500 Brand Positioning Doctors Brand Positioning Doctors 5740 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities. Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2021 Remix 1 – Celebrating African American Marketing Leaders - Steve Horn (Album 2 Track 28), CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises. 58 58 Black History Month 2021 Remix 1 – Celebrating African American Marketing Leaders - Steve Horn (Album 2 Track 28), CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises. bonus c000ca1a-044e-45eb-9695-7303b3ba8a50 https://share.transistor.fm/s/71c6518e Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.


Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  


  • As a leader, be mindful of building a diverse and super talented team around you
  • Great leaders get great work done by other people
  • Let the game come to you and then engage
  • As a marketer, trust your instincts fully
  • Be a proficient internal seller backed by real data
  • Roger Enrico- Make small change to big things
  • Authenticity is the foundation to all marketing that really resonates
  • Know who you are, and find your way in your career through your passions


#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay 


]]> Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.


Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  


  • As a leader, be mindful of building a diverse and super talented team around you
  • Great leaders get great work done by other people
  • Let the game come to you and then engage
  • As a marketer, trust your instincts fully
  • Be a proficient internal seller backed by real data
  • Roger Enrico- Make small change to big things
  • Authenticity is the foundation to all marketing that really resonates
  • Know who you are, and find your way in your career through your passions


#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay 


]]> Thu, 11 Feb 2021 16:49:30 -0500 Brand Positioning Doctors Brand Positioning Doctors 6211 Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft. Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coc Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 3 - Jimmy Smith, Partner and Chief Creative Officer at Amusement Park 57 57 Album 3 Track 3 - Jimmy Smith, Partner and Chief Creative Officer at Amusement Park full c19231af-4c87-44ae-bf4a-a7db684d2330 https://share.transistor.fm/s/b1d699b6 Album 3 Track 3 – Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade.  


Hey Brand Nerds!   We have some fantastic content for Black History Month!  Leading off is a dope session with Jimmy who is a creative genius and legend.  Jimmy has won numerous awards and is a force of nature in developing and producing creative emotionally connecting brands with consumers ultimately helping generate fantastic business results.  So much to learn and enjoy from the great stories Jimmy shares including meeting a young LeBron James.

ENJOY!!


Links for ads mentioned in the show:

Nike Freestyle

Coca-Cola “Stoop”

]]> Album 3 Track 3 – Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade.  


Hey Brand Nerds!   We have some fantastic content for Black History Month!  Leading off is a dope session with Jimmy who is a creative genius and legend.  Jimmy has won numerous awards and is a force of nature in developing and producing creative emotionally connecting brands with consumers ultimately helping generate fantastic business results.  So much to learn and enjoy from the great stories Jimmy shares including meeting a young LeBron James.

ENJOY!!


Links for ads mentioned in the show:

Nike Freestyle

Coca-Cola “Stoop”

]]> Thu, 04 Feb 2021 11:26:28 -0500 Brand Positioning Doctors Brand Positioning Doctors 6025 Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade. Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 2 - Jeff Hilimire, Founder/CEO at Dragon Army 56 56 Album 3 Track 2 - Jeff Hilimire, Founder/CEO at Dragon Army full 57fefd0a-1ead-421e-a6d5-6ebedb2054d9 https://share.transistor.fm/s/66ebd7b4 Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world.  Jeff is also co-founder of three non-profit entities:

  1. Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 
  2. 48in48 produces hackathon events to build 48 nonprofit websites in 48 hours 
  3. The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce


If that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world.  Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.


Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all.  Lots of wisdom and from Jeff including these highlights:  


  • Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customers
  • Large forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!
  • Find a great mentor and don’t be shy about asking someone with great stature
  • Relationships with family and friends come first
  • When working for a boss who uses fear, thoughtfully figure your best way out
  • Summon up your courage, and then make your most thoughtful and best moves with genuine chutzpah
  • What’s your life purpose?  If you don’t have it, please think about yours


#jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt

]]> Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world.  Jeff is also co-founder of three non-profit entities:

  1. Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 
  2. 48in48 produces hackathon events to build 48 nonprofit websites in 48 hours 
  3. The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce


If that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world.  Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.


Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all.  Lots of wisdom and from Jeff including these highlights:  


  • Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customers
  • Large forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!
  • Find a great mentor and don’t be shy about asking someone with great stature
  • Relationships with family and friends come first
  • When working for a boss who uses fear, thoughtfully figure your best way out
  • Summon up your courage, and then make your most thoughtful and best moves with genuine chutzpah
  • What’s your life purpose?  If you don’t have it, please think about yours


#jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt

]]> Thu, 21 Jan 2021 19:27:55 -0500 Brand Positioning Doctors Brand Positioning Doctors 5877 Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world. Jeff is also co-founder of three non-profit entities: -Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place -48in48 produces hackathon events to build 48 nonprofit websites in 48 hours -The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world. Jeff is also co-founder of three non- Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 3 Track 1 - Lisa Solomon, Founder and CEO of Atheneum Collective, Former Senior Executive at NBCUniversal, Microsoft, AOL and more 55 55 Album 3 Track 1 - Lisa Solomon, Founder and CEO of Atheneum Collective, Former Senior Executive at NBCUniversal, Microsoft, AOL and more full 4263baa8-57b9-4049-a1ca-32f0e8a42c0b https://share.transistor.fm/s/4bc61e5d Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more.


Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.”  Lisa shares lots of wonderful wisdom within compelling stories. 
Highlights include:  

  • Online innovation with Toyota Tundra
  • Roland and Margaret's advice…
  • “Courage to do something I’ve never done before”
  • Boomerang effect- Keep it business, not personal
  • An antidote for fear and antidote for anxiety  


Find out more about Atheneum Collective at: https://atheneumcollective.com/


#atheneumcollective #marketing #branding #microsoft # toyota #NBCUniversal #AOL #peloton 


]]> Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more.


Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.”  Lisa shares lots of wonderful wisdom within compelling stories. 
Highlights include:  

  • Online innovation with Toyota Tundra
  • Roland and Margaret's advice…
  • “Courage to do something I’ve never done before”
  • Boomerang effect- Keep it business, not personal
  • An antidote for fear and antidote for anxiety  


Find out more about Atheneum Collective at: https://atheneumcollective.com/


#atheneumcollective #marketing #branding #microsoft # toyota #NBCUniversal #AOL #peloton 


]]> Fri, 15 Jan 2021 15:42:10 -0500 Brand Positioning Doctors Brand Positioning Doctors 5437 Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL and more. Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL and more. Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 28 - Steve Horn, CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises 54 54 Album 2 Track 28 - Steve Horn, CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises full c6413ed6-b43c-41f6-90c3-b9beea7c06de https://share.transistor.fm/s/623822e0 Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.


Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  


  • As a leader, be mindful of building a diverse and super talented team around you
  • Great leaders get great work done by other people
  • Let the game come to you and then engage
  • As a marketer, trust your instincts fully
  • Be a proficient internal seller backed by real data
  • Roger Enrico- Make small change to big things
  • Authenticity is the foundation to all marketing that really resonates
  • Know who you are, and find your way in your career through your passions


#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay 

]]> Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.


Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  


  • As a leader, be mindful of building a diverse and super talented team around you
  • Great leaders get great work done by other people
  • Let the game come to you and then engage
  • As a marketer, trust your instincts fully
  • Be a proficient internal seller backed by real data
  • Roger Enrico- Make small change to big things
  • Authenticity is the foundation to all marketing that really resonates
  • Know who you are, and find your way in your career through your passions


#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay 

]]> Wed, 25 Nov 2020 20:25:09 -0500 Brand Positioning Doctors Brand Positioning Doctors 6211 Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft. Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coc Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group 53 53 Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group full 7a8929a8-c294-4c8d-8f99-051876957dd5 https://share.transistor.fm/s/62d6a74f Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.


Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  


  • Cultivate relationships, it will serve you in many ways
  • Take risks, there are no rules, chart your own territory
  • Know your brand- where are you with trust, reliability, authenticity and value?
  • Don’t get caught in “Not invented here”
  • In negotiations, two huge things to figure out: 
    • What game are we playing 
    • Who is Don Corleone
  • Be a savant on asking questions
  • With your career, follow your passion, build foundation stones, don’t rush it
  • Human observation is data
  • Don’t stop learning!
  • Confidence in you


Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast


#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 


]]> Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.


Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  


  • Cultivate relationships, it will serve you in many ways
  • Take risks, there are no rules, chart your own territory
  • Know your brand- where are you with trust, reliability, authenticity and value?
  • Don’t get caught in “Not invented here”
  • In negotiations, two huge things to figure out: 
    • What game are we playing 
    • Who is Don Corleone
  • Be a savant on asking questions
  • With your career, follow your passion, build foundation stones, don’t rush it
  • Human observation is data
  • Don’t stop learning!
  • Confidence in you


Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast


#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 


]]> Fri, 13 Nov 2020 15:33:49 -0500 Brand Positioning Doctors Brand Positioning Doctors 6328 Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch. Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 26 – Lynn Ledwith, Vice President & CMO of Ansys, Inc. 52 52 Album 2 Track 26 – Lynn Ledwith, Vice President & CMO of Ansys, Inc. full 20c74fe5-8fb5-4c6b-a846-e3c9e6ebdd63 https://share.transistor.fm/s/c3f898c5 Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials,  and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard.  Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.


PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.


Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!!  Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!  
Oh and lots to learn including these highlights:  

  • Competitive spirit, take it to work and use to your advantage
  • If you are not failing, you are not pushing the envelope enough
  • “Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
  • Iterate, iterate, iterate!
  • 70/20/10 Rule
  • Finding the tech personalization and privacy balance
  • DRIP 
  • B2B vs. B2C Marketing 

#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing


]]> Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials,  and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard.  Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.


PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.


Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!!  Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!  
Oh and lots to learn including these highlights:  

  • Competitive spirit, take it to work and use to your advantage
  • If you are not failing, you are not pushing the envelope enough
  • “Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
  • Iterate, iterate, iterate!
  • 70/20/10 Rule
  • Finding the tech personalization and privacy balance
  • DRIP 
  • B2B vs. B2C Marketing 

#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing


]]> Sat, 07 Nov 2020 09:48:09 -0500 Brand Positioning Doctors Brand Positioning Doctors 4658 Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania. Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 25 – Bruce Lefkowitz, Founding Partner at Six Pack Media, formerly EVP of Ad Sales, Fox Network Group, SVP Discovery Ad Sales, VP of Ad Sales at Turner. 51 51 Album 2 Track 25 – Bruce Lefkowitz, Founding Partner at Six Pack Media, formerly EVP of Ad Sales, Fox Network Group, SVP Discovery Ad Sales, VP of Ad Sales at Turner. full 8af391eb-253c-4ec6-892d-d4c1f1ac045f https://share.transistor.fm/s/d34e086b Thu, 17 Sep 2020 07:44:28 -0400 Brand Positioning Doctors Brand Positioning Doctors 5457 Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throughout his very successful run in business in ad sales. Oh and lots to learn including these highlights: • Brut Day by Faberge - https://www.youtube.com/watch?v=G9ElSFcr7Ho&feature=youtu.be • Right People + Diverse Team Culture = Results • Nice to be important, but important to be nice • “Don’t sell me, tell me” • Words Matter • 32, 6, 312, 290 • Power of Athletes as Brands • FINALS #Turner #Fox #Discovery #6packmedia #PennBasketball #adsales #marketing #sportsmarketing #Branding #HOF Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throug Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more. 50 50 Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more. full eb635082-6090-4dfc-871e-6f863351d662 https://share.transistor.fm/s/10dabb5a Wed, 26 Aug 2020 21:21:24 -0400 Brand Positioning Doctors Brand Positioning Doctors 3608 Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights: • Find a great partner you can have as a sounding board for your career • Dig into the “why” • In your career, optics really matter • Only stupid question is the one you ask more than once • Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you • Can’t have tech for tech’s sake • Tech founders bring EVERYONE into the room #brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to so Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 23 – Julie Cary, Longtime CMO, most recently at Belks where she was Chief Customer Officer and twelve year run as CMO at LaQuinta Inns and Suites. Prior to LaQuinta, Julie worked in a variety of ever increasing marketing roles with Dean Foods, Gerber and Ralston-Purina. 49 49 Album 2 Track 23 – Julie Cary, Longtime CMO, most recently at Belks where she was Chief Customer Officer and twelve year run as CMO at LaQuinta Inns and Suites. Prior to LaQuinta, Julie worked in a variety of ever increasing marketing roles with Dean Foods, Gerber and Ralston-Purina. full d64533d1-1cb3-48ce-a410-08e087279274 https://share.transistor.fm/s/e681fbbf Fri, 14 Aug 2020 08:39:57 -0400 Brand Positioning Doctors Brand Positioning Doctors 3899 Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include: • You can talk about your values, but you must LIVE them • The art of balancing brand communication with humor • “Make coming to work the best part of an employee’s day” • Using tech to drive brand differentiation • The Franchise Whisperer • For marketers, think “Business people first, marketers second.” • Try and avoid fashion debate with your daughter! #juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include: • You can talk about your values, but yo Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 22 – Elizabeth (EHB) Brady, currently VP US Field Sales at Verizon Media, a rare four quadrant player on both buy and sales side in digital and TV with big players such as Snap, Viacom, Magnaglobal, Fox TV, Starcom, Tribune Company and CBS. 48 48 Album 2 Track 22 – Elizabeth (EHB) Brady, currently VP US Field Sales at Verizon Media, a rare four quadrant player on both buy and sales side in digital and TV with big players such as Snap, Viacom, Magnaglobal, Fox TV, Starcom, Tribune Company and CBS. full 417a6702-8207-49f6-997c-c6f842924fff https://share.transistor.fm/s/ab869236 Fri, 03 Jul 2020 13:30:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4224 Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes. Please enjoy this track and learn about a variety of interesting topics highlighted by: • People consume a lot more than just what you say • Find bosses who: 1) accelerate your skills and 2) who believe in you • Be curious, be accountable, be grateful • Listen to understand, not convince • More gratitude, more grace Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes. Please enjoy t Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy, previously VP of Consumer Insights, Advanced Analytics and Business Intelligence La Quinta Suites and Inns and Suites and Consumer Insights Analyst at Reliant Energy 47 47 Album 2 Track 21 – Dr. Sydney Seiger, CMO of Vistra Energy, previously VP of Consumer Insights, Advanced Analytics and Business Intelligence La Quinta Suites and Inns and Suites and Consumer Insights Analyst at Reliant Energy full 2b5d1c50-c613-45d2-9767-92fa7a8e8b3e https://share.transistor.fm/s/64824c25 Thu, 25 Jun 2020 00:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 5495 Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation: • Be thoughtful and strategic before initiating action • Market research/analytics is a great pathway to the CMO role • Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary) • Demonstrate honesty and candor and if you can, do it diplomatically • Be genuine to who you are and fully leverage that in career and life • As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company • Brand purpose is essential foundation for marketing success • Create emotional connections in otherwise rational category • Want customer to feel Supported, assured and worry free • In marketing department, strive for build a “resume” culture • Create team environment that is safe and inclusive • Diversity is demographic and inclusivity is psychographic Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open. Here are the links to the article and Ted Talk Sydney referenced in the podcast: Lori Hutcherson article Ted Talk by Verna Myers #sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quanti Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion about race 46 46 Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion about race full 0c73ef9b-4e07-442c-b7a5-5630fdc81a9a https://share.transistor.fm/s/730a18b4 Thu, 18 Jun 2020 08:30:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4822 Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G. Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights: • Tyranny of the denominator • Don’t get lost in the activity, focus on driving growth and outcome • As a marketer, starting at a wonderful company such as P&G can set up your entire career • There would be no premium brands if all decisions were rational • Make an impact! • Delegating vs. Empowering • Leaning into AI for marketers Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward. #pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G. Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Biggest F-up Remix 1 - Album 2 Track 19. From time to time, we will Re Publish the best responses from our 5 questions. Listen to Scott Hargrove, CMO California Pizza Kitchen (Album 1 Track 2), Seth Greenberg (Album 1 Track 3), formerly at Alteryx, LifeLock, Intuit, & eHobbies & Louis Carr (Album 1, Track 17), President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards. 45 45 Biggest F-up Remix 1 - Album 2 Track 19. From time to time, we will Re Publish the best responses from our 5 questions. Listen to Scott Hargrove, CMO California Pizza Kitchen (Album 1 Track 2), Seth Greenberg (Album 1 Track 3), formerly at Alteryx, LifeLock, Intuit, & eHobbies & Louis Carr (Album 1, Track 17), President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards. bonus 70a3f679-25d7-4a8e-bac8-3fa82252bd1e https://share.transistor.fm/s/72603ecd Thu, 28 May 2020 12:30:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 1084 3 of our previous guests share their biggest F-up's: 1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight. 2) Seth Greenberg – This ‘Sit down comedian’ has turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever... 3) Louis Carr - Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 3 of our previous guests share their biggest F-up's: 1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 18 – Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arby’s, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett. 44 44 Album 2 Track 18 – Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arby’s, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett. full 3b04ac87-2b61-40ed-b2b2-450cbb9f0c07 https://share.transistor.fm/s/fc213115 Fri, 15 May 2020 11:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4925 Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: • Show empathy • Find your version of Second City Players Workshop • Experience Design and Russ’ patented construct, Brand = Experience STORY • Commit yourself to the job you are currently in entirely • Self-examine your journey • Be curious! • Know the difference between job description and the real job • Be a multi- dimensional marketing athlete • Social impact is a moral responsibility, not a strategy • Deconstruct your brand to understand it to the fullest #russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711 Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights: • Show empathy • Find your version of Second City Players Workshop • Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 17 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. 43 43 Album 2 Track 17 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. full 1472658b-86ed-4e10-96ea-5a5f0aa1938b https://share.transistor.fm/s/9de2143a Tue, 28 Apr 2020 10:20:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3311 SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, this is the last of our series of special Covid-19 special podcasts. This is our small way of trying to do our little part to help listeners know you are not alone. Our intention with this series of podcast is to interview a few of our previous guests, who are some of the best and brightest in the business, and have them simply share what they are doing and hopefully and in some way it may be helpful to our audience too. Vasu is a special human being along with being a great leader and an elite marketer. She shares many great thoughts for how she and her team are dealing with the crisis. #vasujakkal #marketing #branding #fireeye #thecmoclub #branding #covid19 SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, this is the last of our series of special Covid-19 special podcasts Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 16 – Boost Mobile- RockCorps Special Edition with Stephen Greene, Chris Robinson and DC (yes as a guest)! Bringing the band back together…. Stephen and Chris are Co-Founders of RockCorps which is a pro-social marketing and entertainment company. Stephen has continued at RockCorps now serving as CEO. Chris is now one of the most highly sought after Directors in entertainment directing the feature film ATL, the award winning mini-series, WuTang: An American Saga, The New Edition Story, numerous music videos for artists such as Jay Z, Usher, Alicia Keys, Eminem and numerous commercials for brands such as Budweiser, Apple, Coca-Cola, Verizon and more. He is also set to direct Shooting Stars, a story about Lebron James’ formative years in Akron. 42 42 Album 2 Track 16 – Boost Mobile- RockCorps Special Edition with Stephen Greene, Chris Robinson and DC (yes as a guest)! Bringing the band back together…. Stephen and Chris are Co-Founders of RockCorps which is a pro-social marketing and entertainment company. Stephen has continued at RockCorps now serving as CEO. Chris is now one of the most highly sought after Directors in entertainment directing the feature film ATL, the award winning mini-series, WuTang: An American Saga, The New Edition Story, numerous music videos for artists such as Jay Z, Usher, Alicia Keys, Eminem and numerous commercials for brands such as Budweiser, Apple, Coca-Cola, Verizon and more. He is also set to direct Shooting Stars, a story about Lebron James’ formative years in Akron. full 2058f4fd-a418-4efd-b31e-d834edad4062 https://share.transistor.fm/s/39ed2afc Tue, 28 Apr 2020 10:20:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4874 SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity. Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mobile in 2005, he and his team co-developed and the entire company aided in executing an incredibly unique program focused on three C’s (Consumer, Community and Commerce). There is a buzz word for this today and it is called Acts not Ads. We prefer Acts AND Ads. In this track, we share the backdrop of this program and how it came to life. Most importantly, we evolve our conversation to what this means with the current Covid-19 global pandemic. Now more than ever, we firmly believe brands need to develop and execute marketing programs that are genuinely helping those three C’s: • Consumers (or Customers) • Community • Commerce (if done right, it will drive commerce too) #boostmobile #marketing #branding #rockcorps #chrisrobinson #stephengreene #actsnotads #actsandads SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity. Second, at the behest of Jonathan Trimble of the Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 15 – Tim Spengler, Currently sits on the Board of music streaming company LIVEXLIVE, formerly President M1 US, Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side. 41 41 Album 2 Track 15 – Tim Spengler, Currently sits on the Board of music streaming company LIVEXLIVE, formerly President M1 US, Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side. full 369b6b69-c6c0-4622-8afd-bd4fe474ccf7 https://share.transistor.fm/s/b25aeca0 Thu, 23 Apr 2020 03:55:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4136 SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, as we did with our last track with DB, we thought it would be helpful for all of us to do another show focused entirely on how we are dealing with this crisis, this one with a media bent. Please note, we can’t say this enough, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too. Bottom line for this podcast, as most things in our universe, media has been completely upended during the pandemic and we thought no one better than our friend and alum of the show (Album 2, Track 4) Tim Spengler to come on again and tell us what is happening in media and how it is impacting marketing and marketer. We are very confident you will find the information Tim shares as new and eye opening. Also, if you haven’t listened to Tim’s first appearance, we highly encourage you to go back and listen. Couple of notes from content Tim shared on this podcast: • The retail categories comparing March 2020 vs. March 2019 is via Stackline.com • We discussed ESPN “The Last Dance” which premiered Sunday April 17. As we all expected, that show had record viewership breaking all records for ESPN documentaries with 6.1 million total viewers. #timspengler #marketing #branding #advertising #media #mediamaven SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, as we did with our last track with DB, we thought it would be helpf Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 14 – Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. 40 40 Album 2 Track 14 – Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. full bf70f15a-416f-47d5-af41-ce4451ecbc21 https://share.transistor.fm/s/83fa8321 Fri, 17 Apr 2020 04:05:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3110 SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, we felt it would be helpful for all of us to do a show focused entirely on how we are dealing with this crisis. Please note, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too. Lastly, here is a link to the article by marketing and customer experience guru Scott Doniger referenced during the podcast we encourage you to check out: https://medium.com/swlh/a-new-journey-model-for-marketers-dabb8148371e #darylbutler #hp #branding #covid19 SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, we felt it would be helpful for all of us to do a show focused enti Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No CMO Tenure Question Remix 1 - Album 2 Track 13. We will Re Publish the best responses from our 5 questions. Listen to Marvin Davis (Album 1 Track 5) discuss why the CMO Tenure is so short. 39 39 CMO Tenure Question Remix 1 - Album 2 Track 13. We will Re Publish the best responses from our 5 questions. Listen to Marvin Davis (Album 1 Track 5) discuss why the CMO Tenure is so short. bonus bee97e64-5917-400c-a941-119eab3450b6 https://share.transistor.fm/s/ef978b67 Thu, 09 Apr 2020 10:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 1306 Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity as he discusses why the CMO tenure is so short. He spits killer lines with ease belying the profundity of the thought, such as: ‘people believe they know marketing because they are consumers'. Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium. Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 12 – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef. 38 38 Album 2 Track 12 – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef. full 3e3b0ab8-abd1-4eaf-890b-d09458dca13b https://share.transistor.fm/s/2aaaf381 Thu, 02 Apr 2020 08:45:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4262 PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope. Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights: • Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers #malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000 PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech Yes Album 2 Track 12 Clean Version – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef. 38 38 Album 2 Track 12 Clean Version – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef. bonus 42b250fb-0c59-4996-8c00-7c7296871b37 https://share.transistor.fm/s/436fa3a8 Thu, 02 Apr 2020 08:30:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4262 PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope. Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights: • Schedule your health needs first, and everything else around it • “Adaptability and being flexible is where you become successful” • The power of “unlearning” • Constantly plugging into what young people are doing in tech • Earth Girl ATL • Smartest people ask the best questions • Be unapologetically you! • Run your career like chess, not checkers #malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000 PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 11 – Gabe Cohen, CMO at Monigle, previously worked in marketing at Interbrand, Concentric and Dell. He earned an MBA from Indiana University Kelley School of Business and undergrad from University of York in the UK. 37 37 Album 2 Track 11 – Gabe Cohen, CMO at Monigle, previously worked in marketing at Interbrand, Concentric and Dell. He earned an MBA from Indiana University Kelley School of Business and undergrad from University of York in the UK. full f84b145a-4d64-46ba-b542-362fe6f0adb9 https://share.transistor.fm/s/2dcf411c Thu, 26 Mar 2020 03:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4299 PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights: • As a marketer, embed yourself in the business • As a marketing leader, set expectations with bosses straight up • Bring your whole self to work • Focus on “how” questions, not “what” questions • For a successful marketing campaign, if it’s working, don’t be so quick to move on #gabrielcohen #marketing #branding #monigle #interbrand PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University. 36 36 Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University. full 15edc830-3a72-4d44-af5c-bdb25c84a367 https://share.transistor.fm/s/3e55b208 Thu, 19 Mar 2020 03:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4260 PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows! • As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait! • Bravoholics, Bravolebreties and Bravocon • Ellen and DC’s British accent… #ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at multiple ad agencies including FCB. 35 35 Album 2 Track 9 – Ken Muench, CMO at Yum Brands, previously Founder of brand consultancy, Collider and prior to that creative and account person at multiple ad agencies including FCB. full 7b8aad75-2dae-4c3a-bf51-655fb2a3ed3d https://share.transistor.fm/s/855ee5eb Thu, 12 Mar 2020 03:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4294 Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights: • RED- Relevant, Ease and Distinctive • Always know your culture • Selling the dream of the dream • Learning from brilliant peers such as MIT Building 23 • Don’t get cocky marketers, be humble and don’t argue with consumers! • Fight against the cultural norm at your own peril, better to work WITH culture • Lot of snake oil in MarTech…. Be careful of the creepy factor… • Gen Z- craving comfort #kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultur Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. 34 34 Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. full 1e7f1b23-a130-4f49-be11-1bc238caccc8 https://share.transistor.fm/s/4f1a4a3c Thu, 05 Mar 2020 08:35:00 -0500 Brand Positioning Doctors - Darryl "DC" Cobbin, Larry Taman & Jeff Shirley Brand Positioning Doctors - Darryl "DC" Cobbin, Larry Taman & Jeff Shirley 4939 Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds! Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights: • Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it) • Three key components of marketing: 1. Win hearts and minds 2. Understand motivations, really know what makes them tick 3. Help them fulfill their dreams • Marketing North Stars… 1. Lead with strategy, 2. Tell magical stories, 3. Create immersive experiences • When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe • H2H Marketing- Human to Human! • B2B and B2C marketing has the same process but different journey/cycles • B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company • “Help someone dream more, be more, help create a movement of unity” • “Diversity is like asking someone to come to a party, inclusion is like asking them to dance” And so many more we couldn’t fit them all here but is a fantastic listen! vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Marketing, Brand, Tech, Culture, Brand Positioning, Coaching, Training No Black History Month 2020 Remix 7 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. We are ending the Month with Chief Encouragement Officer James Brown (Album 2, Track 1), Founder of start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately? 33 33 Black History Month 2020 Remix 7 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. We are ending the Month with Chief Encouragement Officer James Brown (Album 2, Track 1), Founder of start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately? bonus 394a9220-ec93-48a1-8084-04449966ce0b https://share.transistor.fm/s/1e147c1c Sat, 29 Feb 2020 23:05:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3797 Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. 2020 will be the year of encouragement! We “encourage” you to listen and learn about many topics highlighted by: • The energy of encouragement and how it transformed James’ life and how it may change your life too • If you have a talented toxic team member, what do you do? • For your marketing campaign, learn about the power of casting the right people and setting them and your campaign up for huge success. Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someo Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No NEW EPISODE! Black History Month 2020 – Celebrating African American Marketing Leaders - In honor of Black History Month, we are publishing interviews we have done with African American Marketing Leaders. Enjoy this NEW EPISODE!. Album 2 Track 7 – Ed Dandridge, current Global Chief Marketing and Communications Officer at AIG previous CMO/CCO at Marsh & McLennan and CCO at Nielsen. 32 32 NEW EPISODE! Black History Month 2020 – Celebrating African American Marketing Leaders - In honor of Black History Month, we are publishing interviews we have done with African American Marketing Leaders. Enjoy this NEW EPISODE!. Album 2 Track 7 – Ed Dandridge, current Global Chief Marketing and Communications Officer at AIG previous CMO/CCO at Marsh & McLennan and CCO at Nielsen. full f686e5f0-3f0b-40d0-b280-05831a6a1344 https://share.transistor.fm/s/328d90fe Thu, 27 Feb 2020 01:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4525 Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix. Please enjoy this track and learn about a variety of topics highlighted by: • “I love rhymes, but don’t put a mic in front of me!” • “Know the difference between what you think you do well, what other people think you do well and what the market will pay you top dollar to do” • Watch out for the glass… • Don’t make it about you, pay it forward to help others Lastly, we want to say Rest in Peace Kobe Bryant who DC had the great privilege of working with and getting to know when Kobe was a Sprite Brand endorser. #eddandridge #marketing #branding #aig #thecmoclub #ripkobebryant Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix. Please enjoy th Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2020 Remix 6 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Louis Carr (Album 1 Track 17), President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards, Bad MoFo – Don’t Talk About It. Be About It! 31 31 Black History Month 2020 Remix 6 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Louis Carr (Album 1 Track 17), President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards, Bad MoFo – Don’t Talk About It. Be About It! bonus 8af7c8d7-66b8-4c4c-86af-bc4e4a872b41 https://share.transistor.fm/s/17cca155 Tue, 25 Feb 2020 12:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4737 Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels ex Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2020 Remix 5 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year - Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? 30 30 Black History Month 2020 Remix 5 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year - Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? bonus d42f7fa0-ff35-4f4e-a5fd-f229f1abeb05 https://share.transistor.fm/s/ae069632 #Robertsmalls

]]> #Robertsmalls

]]> Thu, 20 Feb 2020 13:25:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4197 Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY! #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michae Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2020 Remix 4 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Jason Mayden (Album 1 Track 10) – CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied! 29 29 Black History Month 2020 Remix 4 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Jason Mayden (Album 1 Track 10) – CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied! bonus 3cf5aef4-1434-44b4-b4d2-8a760bb0ff48 https://share.transistor.fm/s/05d4f932 #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

]]> #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

]]> Tue, 18 Feb 2020 07:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4117 On occasion, ironically, words are rendered utterly inadequate in capturing the essence of a cosmically elevated conversation. The following quote ‘nearly’ sums up our chat with the inimitable Jason Mayden. “Genius... is the capacity to see ten things where the ordinary man sees one” (shout Ezra Pound 🎤). And that’s all I have to say about that (in my Forrest Gump voice). Convo on 🔥🔥🔥 On occasion, ironically, words are rendered utterly inadequate in capturing the essence of a cosmically elevated conversation. The following quote ‘nearly’ sums up our chat with the inimitable Jason Mayden. “Genius... is the capacity to see ten things whe Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2020 Remix 3 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Goldie Taylor (Album 1 Track 8) – CMO Morehouse School Of Medicine, Media, Tech and Marketing Maven - Authentic marketing is an obligation! 28 28 Black History Month 2020 Remix 3 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Goldie Taylor (Album 1 Track 8) – CMO Morehouse School Of Medicine, Media, Tech and Marketing Maven - Authentic marketing is an obligation! bonus 07489c73-42d2-4f7b-b769-72d316f3cd8e https://share.transistor.fm/s/65c3570b Thu, 13 Feb 2020 05:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3761 Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend. Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trus Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2020 Remix 2 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Marvin Davis (Album 1 Track 5 ) - CMO - Are you a F’d up client? 27 27 Black History Month 2020 Remix 2 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Marvin Davis (Album 1 Track 5 ) - CMO - Are you a F’d up client? bonus 97abf82a-003a-4c55-b11d-ca303c7b3e6c https://share.transistor.fm/s/e8b316f4 Tue, 11 Feb 2020 06:20:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4587 Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.  Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more. 26 26 Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more. full 0e798ebe-555f-4562-8506-4d06cdc02773 https://share.transistor.fm/s/da4a3816 Thu, 06 Feb 2020 09:15:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3164 Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings. Please enjoy this track and learn about a variety of topics highlighted by: • What are your “spikes?” Meaning, what are you great at and how does that impact your career and building your optimal team? • Marketing as engine for growth • The blend of Marketing art and science- in B2C, starts with consumers… • Land Rover, earning wonderful brand stripes • Using technology to be on the latest pulse of the consumer 24/7 • “Have strong opinions and hold them lightly” • Marketing is too important to be left to the marketers #muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and g Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Black History Month 2020 Remix 1 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. To Kickoff the month, enjoy Daryl ‘DB’ Butler (Album 1, Track 4), Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. 4 4 Black History Month 2020 Remix 1 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. To Kickoff the month, enjoy Daryl ‘DB’ Butler (Album 1, Track 4), Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. bonus 90d18a05-304c-4c80-8226-657391c8d318 https://share.transistor.fm/s/1a6a0918 Tue, 04 Feb 2020 11:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4025 Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects. 25 25 Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects. full 4e318cfe-2745-4dca-804b-90e7b4ececc8 https://share.transistor.fm/s/8dbcfa80 Marketing Manifesto (Work In Progress)

 

  • Starts with the golden rule.  In marketing speak, treat your target audience the way you want to be treated.
  • Ask yourself this question.  Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children?  If not, don’t do it!

 

]]> Marketing Manifesto (Work In Progress)

 

  • Starts with the golden rule.  In marketing speak, treat your target audience the way you want to be treated.
  • Ask yourself this question.  Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children?  If not, don’t do it!

 

]]> Thu, 30 Jan 2020 09:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3372 Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, friendly and has wisdom beyond his years. How about a Marketing Manifesto to make sure all marketers are doing the right thing? With Siddharth’s help, we are collectively working on it (see show notes for our working first draft) Please enjoy this track and learn about a variety of topics highlighted by: • CEO’s view for the role of the CMO • “Customer Experience equals brand” • “Takes a long time to find good marketers, takes seconds to lose them” • How AI will shape the future of marketing • The fine line of marketers using technology without creeping people out #siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, friendly and has wisdom beyond his years. How about a Marketing Manifesto to make su Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side. 24 24 Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side. full 15ae1f1a-fecf-49a4-b4f7-e27f1528c922 https://share.transistor.fm/s/f43d7b02 Tim Spengler

President, M1, Dentsu Aegis Network Americas 

 

Summary: 

 

In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL. 

 

 

Full bio below: 

 

Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media.

 

He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success.

 

Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE  (Nasdaq: LIVX) . He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star. 

]]> Tim Spengler

President, M1, Dentsu Aegis Network Americas 

 

Summary: 

 

In his role as President, M1, Tim works to maximize ROI and improve market performance for our industry leading people-based marketing platform M1. He plays a key role in retaining and aligning the network around M1, growing adoption and driving profit throughout the network. Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative, and Worldwide Chief Executive Officer for MAGNA GLOBAL. 

 

 

Full bio below: 

 

Tim brings more than 25 years of experience working directly with marketers to drive business results through innovative approaches to media. He served as a senior executive at IPG for nearly two decades holding positions of increasing responsibility including President, North America for Initiative (2008-2012), and Worldwide Chief Executive Officer for MAGNA GLOBAL (2012-13), where he was responsible for $32 billion dollars of media spend for some of the biggest brands in the world. Tim was also a key architect of the MAGNA Consortium, one of the first groups to apply data and technology to evolve and streamline the ways media is transacted. He most recently held senior positions at Simulmedia and iHeart Media.

 

He has led teams that consistently create break-through media campaigns for Fortune 100 companies. Bringing both left and right brain thinking to the strategic use of all media and in turn pushing the envelope of what is possible in the areas of Social Media, Radio, TV and Digital. His knowledge of the marketplace and the key players within it has been key to achieving this success.

 

Tim currently sits on the Board of Directors for music streaming company LIVEXLIVE  (Nasdaq: LIVX) . He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star. 

]]> Thu, 23 Jan 2020 08:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4384 Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! Please enjoy this track and learn about a variety of topics highlighted by: • “You can only tie me in honesty, you can’t beat me” • TV 3.0 • Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it… • Being a student of it all, always… • Where you are says a lot about who you are #timspengler #marketing #branding #advertising #media #mediamaven #m1 Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder o Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps. 23 23 Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps. full bec62889-e0cd-416c-b5a4-422c6ac3da90 https://share.transistor.fm/s/146252eb About C. David Minifie


Enthusiastic leader
faithfully committed 
to developing those around me
in order to "make it happen."​

A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth,"​ and a belief that "everything matters," Dave demonstrates his personal purpose statement - to make those around [him] better - on a daily basis.

Enthusiastic leader with proven track record, especially in challenging operating environments. Over twenty years experience leading, training, developing, supervising and motivating individuals and teams to deliver strong results. Broad consumer packaged goods marketing experience across a range of categories. Known for strong analytic and creative problem solving. Proven ability to collaborate across functions and divisions, to bridge diverse cultures, and to catalyze change.

Specialties: Leadership, Marketing, Operational Discipline, Collaboration, Problem Solving, Written and Verbal Communication, Consumer Packaged Goods - North America and Global, Military experience, Change Agent 

]]> About C. David Minifie


Enthusiastic leader
faithfully committed 
to developing those around me
in order to "make it happen."​

A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth,"​ and a belief that "everything matters," Dave demonstrates his personal purpose statement - to make those around [him] better - on a daily basis.

Enthusiastic leader with proven track record, especially in challenging operating environments. Over twenty years experience leading, training, developing, supervising and motivating individuals and teams to deliver strong results. Broad consumer packaged goods marketing experience across a range of categories. Known for strong analytic and creative problem solving. Proven ability to collaborate across functions and divisions, to bridge diverse cultures, and to catalyze change.

Specialties: Leadership, Marketing, Operational Discipline, Collaboration, Problem Solving, Written and Verbal Communication, Consumer Packaged Goods - North America and Global, Military experience, Change Agent 

]]> Thu, 16 Jan 2020 08:30:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 1714 Hey Brand Nerds! Brands, Beats & Bytes leaves the friendly confines of our KZSU Stanford studio and goes on the road to the CMO Club’s CMO Summit. Shout to the President Pete Krainik (Album 1, Track 13) for inviting us to the conference! We are introduced live in front of 150 CMOs by a wonderful alum of this show, Carol Kruse (Album 1, Track 9) and we have a really fun abridged show with Dave dropping great knowledge on marketing, leadership and more. Please enjoy this track and learn about a variety of topics highlighted by: • Collaborating and aligning with your organization and key colleagues • Dave’s well defined sense of leadership and how you can make it your own • Brand marketing thinking juxtaposed with Experience thinking #daveminifie #marketing #branding #advertising #experiencemarketing #thecmoclub #cmo #petekrainik #carolkruse Hey Brand Nerds! Brands, Beats & Bytes leaves the friendly confines of our KZSU Stanford studio and goes on the road to the CMO Club’s CMO Summit. Shout to the President Pete Krainik (Album 1, Track 13) for inviting us to the conference! We are introd Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 2 – Marci Grebstein Trifecta CMO now at Famous Footwear, previous JC Penney and Lowe’s Home Improvement. 22 22 Album 2 Track 2 – Marci Grebstein Trifecta CMO now at Famous Footwear, previous JC Penney and Lowe’s Home Improvement. full 061909f1-46db-4674-8abc-0f32b2c00218 https://share.transistor.fm/s/4eb22b4b About Marci

Senior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets. 

]]> About Marci

Senior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets. 

]]> Thu, 09 Jan 2020 01:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4099 Hey Brand Nerds! We are starting 2020 running hard with Marci dropping serious knowledge on variety of marketing topics starting with the importance of being a marketing decathlete. Aside from being a truly elite marketer, Marci is also a wonderful storyteller ranging on topics such as Staples Center in LA, the Tab soft drink brand, training wheels and more. Please enjoy this track and learn about a variety of excellent marketing topics highlighted by: • Finding the kernel of consumer truth and weaving it into a brand promise • Understanding corporate culture, and navigating internal politics • Strategically balancing technology such as AI vs. human to human connection #marcigrebstein #famousfootwear #cmo #branding #brandsbeatsbytes Hey Brand Nerds! We are starting 2020 running hard with Marci dropping serious knowledge on variety of marketing topics starting with the importance of being a marketing decathlete. Aside from being a truly elite marketer, Marci is also a wonderful storyt Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 2 Track 1 – James Brown, Founder/Chief Encouragement Officer at start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately? 21 21 Album 2 Track 1 – James Brown, Founder/Chief Encouragement Officer at start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately? full c369f77b-4bcf-44ba-9105-502360638050 https://share.transistor.fm/s/3eae80e6 About EncourageX

Over the last 15 years, we have searched for a better way to encourage the people we care about in a more personal, authentic, and consistent way. We were unable to find an easy solution to our problem, so we decided to build it ourselves!

The result is a new, holistic approach to encouragement influenced by some of the leading experts in various fields of psychology. Our simple and easy to use web application is designed to help you transform your good intentions into actions that encourage, inspire, and support the people you care about.


Vision: Encourage the world, one person at a time

Mission: Strengthen Personal Relationships

Strategy: Personal, Authentic, Consistent

About James Brown

Strategic Marketing, Sales and Business Development Leader with over 20 years of experience. Served as Head of Marketing & Sales, Director of Marketing Strategy, Director of Business Strategy, Product Development Manager, Brand Strategist, Business Development Manager, Solutions Consultant and Distributor Sales Representative.

Relentless focus on the problem solving, design and implementation of strategic marketing and sales programs that drive profitable growth and organizational alignment. Committed to building strong cross-functional teams and brand ambassadors at every level within the organization.

Passionate about the creation of strong brands that deliver clear, concise and consistent value propositions for employees, customers, investors.

]]> About EncourageX

Over the last 15 years, we have searched for a better way to encourage the people we care about in a more personal, authentic, and consistent way. We were unable to find an easy solution to our problem, so we decided to build it ourselves!

The result is a new, holistic approach to encouragement influenced by some of the leading experts in various fields of psychology. Our simple and easy to use web application is designed to help you transform your good intentions into actions that encourage, inspire, and support the people you care about.


Vision: Encourage the world, one person at a time

Mission: Strengthen Personal Relationships

Strategy: Personal, Authentic, Consistent

About James Brown

Strategic Marketing, Sales and Business Development Leader with over 20 years of experience. Served as Head of Marketing & Sales, Director of Marketing Strategy, Director of Business Strategy, Product Development Manager, Brand Strategist, Business Development Manager, Solutions Consultant and Distributor Sales Representative.

Relentless focus on the problem solving, design and implementation of strategic marketing and sales programs that drive profitable growth and organizational alignment. Committed to building strong cross-functional teams and brand ambassadors at every level within the organization.

Passionate about the creation of strong brands that deliver clear, concise and consistent value propositions for employees, customers, investors.

]]> Thu, 02 Jan 2020 08:50:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3797 Happy New Year Brand Nerds! Starting 2020 with a wonderful episode helping you shift your personal paradigm for a fantastic New Year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. Welcome to 2020. The year of encouragement! We “encourage” you to listen and learn about many topics highlighted by: • The energy of encouragement and how it transformed James’ life and how it may change your life too • If you have a talented toxic team member, what do you do? • For your marketing campaign, learn about the power of casting the right people and setting them and your campaign up for huge success. Happy New Year Brand Nerds! Starting 2020 with a wonderful episode helping you shift your personal paradigm for a fantastic New Year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 20 – James Lopez President of Will Packer Productions producing hit movies such as “Girls Trip”, “Night School”, “What Men Want” and more. 20 20 Album 1 Track 20 – James Lopez President of Will Packer Productions producing hit movies such as “Girls Trip”, “Night School”, “What Men Want” and more. full 3a88ca25-bf09-4da4-8ab5-dc54645128c0 https://share.transistor.fm/s/23e4af6c James F. Lopez is President of Will Packer Productions. In the position he is responsible for developing and overseeing production on all film projects through the company’s first look deal with Universal Pictures.

He is an executive producer on the company’s comedy film Almost Christmas, starring Gabrielle Union, Danny Glover, Mo’Nique, Romany Malco, Nicole Ari Parker, Kimberly Elise, JB Smoove, Jessie T. Usher and DC Young Fly and the upcoming July 21, 2017 feature Girl Trip starring Regina Hall, Jada Pinkett-Smith, Queen Latifah and Tiffany Haddish as well as Jacob’s Ladder, a reimagining of the 1980’s thriller classic, starring Michael Ealy, Jesse Williams and Nicole Beharie that debuted in 2017.

Prior to joining Will Packer Productions, Lopez was Senior Vice President of Production at Screen Gems, a division of Sony Pictures Entertainment. During his tenure, Lopez oversaw some of the company’s top grossing and most anticipated projects. He was the production executive for the box office hit Think Like A Man. The film debuted at number one at the box office and grossed over $96 million worldwide. He oversaw production on About Last Night, Think Like A Man Too, The Wedding Ringer, The Perfect Guy and When The Bough Breaks for the studio. He also produced and conceived the story for the acclaimed short film #AmeriCAN, directed by actor Nate Parker.

Formerly Senior Vice President of Marketing for Atlantic Records before joining Screen Gems, Lopez played an instrumental role in developing and overseeing the marketing campaigns for several multi-platinum artists including T.I. during his tenure in the music business. He also oversaw the soundtracks for numerous films including Hustle & Flow, P.S. I Love You, Step Up 2: The Streets, Tyler Perry’s Daddy’s Little Girls, Meet The Browns, Why Did I Get Married? and Avatar. In addition to overseeing marketing for artists, Lopez has directed a series of television commercials for album campaigns and led efforts for film soundtracks and brand partnerships. His music video for T.I.’s “No Matter What,” from his double platinum album Paper Trail, was nominated for an MTV Video Music Award. Lopez also has a Grammy nomination for his producing of long form video “The World According to Nappy.”

Lopez is a member of the Academy of Motion Pictures Arts and Sciences and has been included on Ebony Magazine’s Power 100 list and Imagen Foundation’s Most Powerful & Influential Latinos in Entertainment. He is also a board member for the African American Film Critics Association and ICON MANN.

]]> James F. Lopez is President of Will Packer Productions. In the position he is responsible for developing and overseeing production on all film projects through the company’s first look deal with Universal Pictures.

He is an executive producer on the company’s comedy film Almost Christmas, starring Gabrielle Union, Danny Glover, Mo’Nique, Romany Malco, Nicole Ari Parker, Kimberly Elise, JB Smoove, Jessie T. Usher and DC Young Fly and the upcoming July 21, 2017 feature Girl Trip starring Regina Hall, Jada Pinkett-Smith, Queen Latifah and Tiffany Haddish as well as Jacob’s Ladder, a reimagining of the 1980’s thriller classic, starring Michael Ealy, Jesse Williams and Nicole Beharie that debuted in 2017.

Prior to joining Will Packer Productions, Lopez was Senior Vice President of Production at Screen Gems, a division of Sony Pictures Entertainment. During his tenure, Lopez oversaw some of the company’s top grossing and most anticipated projects. He was the production executive for the box office hit Think Like A Man. The film debuted at number one at the box office and grossed over $96 million worldwide. He oversaw production on About Last Night, Think Like A Man Too, The Wedding Ringer, The Perfect Guy and When The Bough Breaks for the studio. He also produced and conceived the story for the acclaimed short film #AmeriCAN, directed by actor Nate Parker.

Formerly Senior Vice President of Marketing for Atlantic Records before joining Screen Gems, Lopez played an instrumental role in developing and overseeing the marketing campaigns for several multi-platinum artists including T.I. during his tenure in the music business. He also oversaw the soundtracks for numerous films including Hustle & Flow, P.S. I Love You, Step Up 2: The Streets, Tyler Perry’s Daddy’s Little Girls, Meet The Browns, Why Did I Get Married? and Avatar. In addition to overseeing marketing for artists, Lopez has directed a series of television commercials for album campaigns and led efforts for film soundtracks and brand partnerships. His music video for T.I.’s “No Matter What,” from his double platinum album Paper Trail, was nominated for an MTV Video Music Award. Lopez also has a Grammy nomination for his producing of long form video “The World According to Nappy.”

Lopez is a member of the Academy of Motion Pictures Arts and Sciences and has been included on Ebony Magazine’s Power 100 list and Imagen Foundation’s Most Powerful & Influential Latinos in Entertainment. He is also a board member for the African American Film Critics Association and ICON MANN.

]]> Thu, 26 Dec 2019 11:40:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 4085 Yo check it Brand nerds. Off the rip, Merry Happy all the things! If you wanna learn how to architect the career of YOUR DREAMS this is the podcast for you. James Lopez, aka the silent assassin, is a living embodiment of 'I am the master of my fate, I am the captain of my soul.' Shout William Ernest Henley. Lopez and I, and our families would break bread in the valley. As our children played together and our wives conversed, Lopez and I would chop up his ambition and plan to ‘transition’ from the music business to the movie business. His questions were penetrating. Focused. Pure. Lopez was lucid about the WHAT, I knew he’d soon figure out the HOW. I was confident Lopez' cinematic vision manifest in the music business, from TIP to The Nappy Roots, would serve him well in the world of cinema. Now look at you bro…changing the game in partnership with Will Packer and team. I truly hope your words of wisdom are consumed and digested by the hungry, for if they listen and learn they too will dine at the table of career destiny. Ashe bro! Very proud of you and your substantial accomplishments. Additionally, we welcome you to enjoy and learn about: • Obtaining one’s first real job in a field everyone wants to join • How a marketer can make the difficult transition from one field to another • Trusting one’s instincts… #brandsbeatsbytes #cmo Yo check it Brand nerds. Off the rip, Merry Happy all the things! If you wanna learn how to architect the career of YOUR DREAMS this is the podcast for you. James Lopez, aka the silent assassin, is a living embodiment of 'I am the master of my fate, I am Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter 19 19 Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter full 83b0aa19-f62f-44b8-9abb-dd8adc6682f9 https://share.transistor.fm/s/f928fcd3 About Charlene
For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.

Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.

With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.

Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press.

Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco.

]]> About Charlene
For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.

Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.

With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.

Charlene is a sought after public speaker and has appeared at events ranging from TED and the World Business Forum to SxSW. She has appeared on 60 Minutes and PBS NewsHour, and is frequently quoted by The Wall Street Journal, The New York Times, USA Today, and The Associated Press.

Charlene was named one of the Top 50 Leadership Innovators by Inc., and one of the most creative people in business by Fast Company. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco.

]]> Thu, 19 Dec 2019 09:00:00 -0500 Brand Positioning Doctors Brand Positioning Doctors 3652 Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest. When Charlene speaks, Silicon Valley and beyond listens! We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: • A potential positive shift in CMO tenure? • The relationship between business growth and the disruptive mindset • As a woman, best way to advance one’s career Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest. When Charlene speaks, Silicon Valley and beyond listens! We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: • A potential positive shift Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 18 – Allan Broce, Founder & Creative Director @ Triple, Godfather of the iconic ‘This is Sportscenter' campaign, former director of marketing for ESPN, former head of marketing for MTV – TRUST YOUR INSTINCTS! 18 18 Album 1 Track 18 – Allan Broce, Founder & Creative Director @ Triple, Godfather of the iconic ‘This is Sportscenter' campaign, former director of marketing for ESPN, former head of marketing for MTV – TRUST YOUR INSTINCTS! full a5554149-07c4-4e81-807a-7b6029a2311a https://share.transistor.fm/s/aba1000f Sun, 29 Sep 2019 14:30:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3807 Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the utmost respect. You might wanna take a seat for these burners. Do you manage your career as a journey or a destination? Are your questions better than your answers? Don’t front, that’s super dope. Do you ignore all the naysayers and do what you’re going to do? Are you your agencies best client? If not, why not? Do you and/or your team members write inspiring briefs? Are you being intellectually lazy? And finally, it’s not that the answer IS yes, but can ALWAYS BE YES. I just can’t with you Allan, stop it bro. Ha. Oh, almost forgot, with a company named ‘Triple Double’ I’d be remiss not to shout out Ice Cube, The Predator, Track #7 @ 1:14. #classic #allanbroce #thisissportscenter #espn #mtv #granthill #janethill #joepytka #wieden+kennedy #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandsbeatsbytes Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 17 – Louis Carr, President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards, Bad MoFo – Don’t Talk About It. Be About It! 17 17 Album 1 Track 17 – Louis Carr, President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards, Bad MoFo – Don’t Talk About It. Be About It! full 6c66ebc9-f841-4f5a-abcd-d952e27f90cf https://share.transistor.fm/s/1acb33d4 Thu, 19 Sep 2019 10:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4737 Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha. #louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels ex Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 16 – Paige Jones, Multi-National Marketeer Extraordinaire, Former Chief Marketing Officer and Growth Officer @ Beanitos, Former Global Brand Director @ Walgreens Boots Alliance – The Unadulterated Power of Curiosity! 16 16 Album 1 Track 16 – Paige Jones, Multi-National Marketeer Extraordinaire, Former Chief Marketing Officer and Growth Officer @ Beanitos, Former Global Brand Director @ Walgreens Boots Alliance – The Unadulterated Power of Curiosity! full a2533bb5-d428-49ce-ac8c-e14e1cda3f78 https://share.transistor.fm/s/639e7703 #brilliantmarketer #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

]]> #brilliantmarketer #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

]]> Sun, 08 Sep 2019 11:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3673 Happy easy like Sunday morning Brand Nerds! I have no idea what any of you may be doing at this moment. BUT, I can assure you of this fact, you will not find a better investment of time in yourself and in your career than sitting down and taking copious notes while carefully listening to Paige take us to marketing and life school. Paige drops a cacophony of wisdom like these little bitties, ‘If you’ve got consumers, you’ve got to find a way to hook into their heart.’ Whoa. So Brand Nerds, I ask, is your brand hooked into someone’s heart? How do you know? Or this one, when's the last time you went for a role for which you were NOT qualified? Well damn, that’s deep af Paige. Not enough to hold your attention yet, how about another, ‘data driven’ and ‘insights driven’ are NOT the same things. Do you REALLY know difference potna? But wait, there’s more, ever done the Expat thing? You should, because if you rock out like Paige, don’t get too comfortable (s/o Weezy & Babyface Carter III). Finally, there this life question Paige posits to her beloved sons for y’all’s edification, ‘would you be proud to be judged in the company of the friends you’re choosing.’ (s/o Elliot and Logan) 🎤 drop! #brilliantmarketer #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo Happy easy like Sunday morning Brand Nerds! I have no idea what any of you may be doing at this moment. BUT, I can assure you of this fact, you will not find a better investment of time in yourself and in your career than sitting down and taking copious n Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 15 – Seth Goldman, Executive Chairman Beyond Meat, Founder & Tea-EO Honest Tea – Humility. 15 15 Album 1 Track 15 – Seth Goldman, Executive Chairman Beyond Meat, Founder & Tea-EO Honest Tea – Humility. full e4034036-fd1b-4ddd-9cd3-e779f0408861 https://share.transistor.fm/s/91a464a9 Fri, 30 Aug 2019 09:35:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4098 Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part! #sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacio Marketing, Branding, Tech, Culture No Album 1 Track 14 - Lauren Weinberg, Global Head Of Marketing, Square - Do you know when to turn down the data and turn up your instincts? 14 14 Album 1 Track 14 - Lauren Weinberg, Global Head Of Marketing, Square - Do you know when to turn down the data and turn up your instincts? full 037beb1c-fe83-4e8a-80ba-a4b8a7db0983 https://share.transistor.fm/s/5f4582d9 Thu, 22 Aug 2019 09:35:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4306 Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this jewel, there is a time to turn down the data and turn up your INSTINCTS. Allow that to marinate on your cranium for second. So here’s a question for you to ponder. Do you know WHEN to turn down the data and turn up your instincts? Lauren does, and so should you. As you well know, in current day marketing we have an embarrassment of INFORMATION riches, and dearth of culturally relevant, actionable INSIGHTS. As you grope for the weekend open your ears to the wisdom of Lauren Weinberg! #laurenweinberg #square #jackdorsey #marketing #branding #advertising #socialmedia #media #brandsbeatsbytes #cmo Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?! 13 13 Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?! full 763d162f-09ca-4537-9c45-f0000ceb0c8f https://share.transistor.fm/s/afd073d8 www.thecmoclub.com

]]> www.thecmoclub.com

]]> Thu, 15 Aug 2019 10:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4425 Wus really good Brand Nerds? Damn it feels good to be right back at cha with a brand new banger. I know, I know, the title of this episode of Brand, Beats & Bytes is kinda waaaaa? Trust me Brand Nerds, there is perhaps no one on the planet who knows more about what the world’s best CMOs need to be successful. The perspective Pete drops on this podcast is just sick (for those unfamiliar with urban colloquiums, sick=profound knowledge). Ok, back to our regularly scheduled program (Ha). When Pete was a kid, he loved baseball and sold candy turtles to raise money for his team. The prize for the ‘kid’ who sold the most candy turtles was a spanking new bike. Pete coveted this bike. I mean like for real, for real. He, all by his lonesome, did his best to out work, out wit and out market his contemporary, yet he finished third multiple times (with no new bike). ‘Who beat Pete’ you may be asking? The ‘kids’ who parents helped them pummel poor Pete by selling the candy turtles for their kids (#notkool). However, Pete learned a valuable lesson which is but one of the gems contained herein, sometimes when you lose, you actually win! Buckle up Brand Nerds. #petekrainik #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #thecmoclub #cmo Wus really good Brand Nerds? Damn it feels good to be right back at cha with a brand new banger. I know, I know, the title of this episode of Brand, Beats & Bytes is kinda waaaaa? Trust me Brand Nerds, there is perhaps no one on the planet who knows m Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 12 – Derrick Wood, founder Creative Juicer, former Lowe’s VP Brand, Creative Direction, Content and Advertising, former Staples VP Global Creative Director – Sometimes you win, sometimes you learn! 🎤 drop. 12 12 Album 1 Track 12 – Derrick Wood, founder Creative Juicer, former Lowe’s VP Brand, Creative Direction, Content and Advertising, former Staples VP Global Creative Director – Sometimes you win, sometimes you learn! 🎤 drop. full a86e36c0-e812-410a-82ee-8f859d678a8e https://share.transistor.fm/s/9670fbe6 Thu, 27 Jun 2019 16:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4004 Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err, they kinda do! ‘Not every hill is worth taking.’ ‘Sometimes you gotta question organizational, marketing and personal inertia.’ Yup. Finally, and this is a goodie, would you have a non-work-related beer with your agency partners? BOOM. Relax your mind, let your conscience be free and get down to the sounds of … #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended world Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? 11 11 Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? full bf10c24d-f044-43ed-9581-990a0dee6566 https://share.transistor.fm/s/607ecfb2 Thu, 20 Jun 2019 08:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4197 Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY! #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michae Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 10 – Jason Mayden, CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied! 10 10 Album 1 Track 10 – Jason Mayden, CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied! full 08285e71-d449-4c8c-8644-888de33219e6 https://share.transistor.fm/s/1b232181 #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

]]> #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #superheroic #brandjordan #nike #fathersday

]]> Wed, 12 Jun 2019 12:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4117 It’s nearly Fri-yay Brand Nerds! On occasion, ironically, words are rendered utterly inadequate in capturing the essence of a cosmically elevated conversation. The following quote ‘nearly’ sums up our chat with the inimitable Jason Mayden. “Genius... is the capacity to see ten things where the ordinary man sees one” (shout Ezra Pound 🎤). And that’s all I have to say about that (in my Forrest Gump voice). Convo on 🔥🔥🔥 It’s nearly Fri-yay Brand Nerds! On occasion, ironically, words are rendered utterly inadequate in capturing the essence of a cosmically elevated conversation. The following quote ‘nearly’ sums up our chat with the inimitable Jason Mayden. “Genius... is t Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 9 – Carol Kruse, Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE - Your brand is your experience is your brand is your experience! 9 9 Album 1 Track 9 – Carol Kruse, Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE - Your brand is your experience is your brand is your experience! full ae90a5f2-21ea-4f4c-acb9-71e57a544dff https://share.transistor.fm/s/6641bfec #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub 

]]> #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub 

]]> Thu, 06 Jun 2019 05:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3990 Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results. Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand l Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 8 – Goldie Taylor, Media, Tech and Marketing Maven - Authentic marketing is an obligation! 8 8 Album 1 Track 8 – Goldie Taylor, Media, Tech and Marketing Maven - Authentic marketing is an obligation! full 5398f5a7-e9d2-4e6a-bb1e-a73986cca8ae https://share.transistor.fm/s/a837a76e Thu, 30 May 2019 05:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3761 Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trust). How many people have worked in tech during the early days, held multiple senior level marketing positions, launched an entrepreneurial firm and spent time chopping it up with Gabrielle Union on the epically real BET show Being Mary Jane? We only know one person who’s done this and it’s Goldie Taylor with her multifaceted career journey. She covers a broad spectrum of subjects such as, do your mentors give you courage and cover? And ‘bring your full self to the job.’ Said another way, are you keeping it 100 on the work front? Soak up some knowledge from Goldie as you ease into the weekend. Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trus Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy? 7 7 Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy? full c9a62107-bff5-4081-8cba-f481360aebb8 https://share.transistor.fm/s/4c4d7df9 Thu, 23 May 2019 06:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3192 Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude followed a legend at NBC in Dick Ebersol and you will quickly understand why. Listen and learn about why relationships in business are crazy important, get great advice for when to leave the office (#nofacetime) and a lot more. This is what we call a Marketing PLUS episode. Co-host Larry Taman and Laz go way back like four flats on a Cadillac and we benefit from these good friends, along with other co-host Darryl “DC” Cobbin, chopping up heady marketing and business subjects with blissful ease (shout Mrs. Snegroff RIP). Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? 6 6 Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? full fe3f317d-fda5-459c-bc9d-3afa717a1e99 https://share.transistor.fm/s/e5da122b Tue, 14 May 2019 20:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 3989 Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week’s show is about far more than marketing. It’s about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you’ll get the joke after listening). Full disclosure: This dude is one of DC’s best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher). Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, thos Marketing, Branding, Tech, No Album 1 Track 5 - Marvin Davis, CMO - Are you a F’d up client? 5 5 Album 1 Track 5 - Marvin Davis, CMO - Are you a F’d up client? full fa4bbd37-ee54-f564-fe55-e9cf9bf55cc1 https://share.transistor.fm/s/767b67cf Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha. 

On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ 

Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS!

Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium. 

]]> Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha. 

On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’ 

Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS!

Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium. 

]]> Thu, 09 May 2019 10:04:12 -0400 Brand Positioning Doctors Brand Positioning Doctors 4587 Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha.  On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity. He spits killer lines with ease belying the profundity of the thought, such as: ‘agencies can’t make bad advertising without the clients help,’ or ‘people believe they know marketing because they are consumers,’ or ‘the best tech does not win.’  Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.  Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 4 - Daryl ‘DB’ Butler Head Marketing US Consumer... @HP - 'culture never sleeps.' 4 4 Album 1 Track 4 - Daryl ‘DB’ Butler Head Marketing US Consumer... @HP - 'culture never sleeps.' full 79273e31-e5b5-04e4-4f6c-af45b0fc7583 https://share.transistor.fm/s/14a2a69e Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint.

Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. 

There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.

]]> Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint.

Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. 

There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB.

]]> Sat, 04 May 2019 09:19:28 -0400 Brand Positioning Doctors Brand Positioning Doctors 4025 Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler.  There are typically two kinds of business people in the world, those who follow maps and those who discover territories. One is not better than the other, but they are very different. DB discovers territories! In this show he drops pure gold with quotes like ‘culture doesn’t sleep.’ Whoa. Please enjoy this sip of branding wisdom to cleanse your marketing palette with our dude DB. Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUME Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 3 - Seth Greenberg, CMO - Know your gifts. Master your craft. Kick some ass! 3 3 Album 1 Track 3 - Seth Greenberg, CMO - Know your gifts. Master your craft. Kick some ass! full 9c2255c9-9d00-c90c-7401-83c6a1d0819c https://share.transistor.fm/s/1eaeeec5 Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.

‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

]]> Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.

‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

]]> Fri, 26 Apr 2019 15:20:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 4748 Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies. ‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever... Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies. ‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly! 2 2 Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly! full 590af374-d300-6e3a-d8dc-675ad2e0a6f9 https://share.transistor.fm/s/66470d41 Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

]]> Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

]]> Fri, 26 Apr 2019 15:13:03 -0400 Brand Positioning Doctors Brand Positioning Doctors 3571 Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight. Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table? 1 1 Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table? full 3ccdeb95-560d-4e4b-b19e-cf3727d5b85d https://share.transistor.fm/s/93cac767 Thu, 18 Apr 2019 08:00:00 -0400 Brand Positioning Doctors Brand Positioning Doctors 2666 Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand. Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at i Marketing, Branding, Tech, Culture, Entrepreneurship, Advertising, Communications, Public Relations, PR, Digital Marketing, Content, Content Marketing, MarTech No