<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/atom+xml" href="https://feeds.transistor.fm/bootstrap-your-life" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>Bootstrap Your Life</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/bootstrap-your-life</itunes:new-feed-url>
    <description>Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®.

Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group.

In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habits required for entrepreneurship. Touching on business acumen, self-esteem, perseverance, and the life lessons learned along the way, this 5* rated podcast is a must-listen for anyone wanting to lead from the front.

Read more at www.olivercookson.com</description>
    <copyright>© 2021 Oliver Cookson</copyright>
    <podcast:guid>e47e34c4-3956-5ab5-848f-727811f37e77</podcast:guid>
    <podcast:locked owner="podcasts@dapdip.co.uk">no</podcast:locked>
    <podcast:trailer pubdate="Wed, 27 May 2020 22:30:00 +0100" url="https://media.transistor.fm/3101e074/744597ad.mp3" length="1141585" type="audio/mpeg">Trailer</podcast:trailer>
    <language>en-gb</language>
    <pubDate>Fri, 09 Feb 2024 20:09:07 +0000</pubDate>
    <lastBuildDate>Tue, 02 Dec 2025 21:16:46 +0000</lastBuildDate>
    <image>
      <url>https://img.transistor.fm/7QChYj2jKVdb7sykB6cFxAlrfu8Ro2ni2ep5Zrf4zig/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwODc2LzE2NjA5/MDM1NTctYXJ0d29y/ay5qcGc.jpg</url>
      <title>Bootstrap Your Life</title>
    </image>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Society &amp; Culture">
      <itunes:category text="Personal Journals"/>
    </itunes:category>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Oliver Cookson</itunes:author>
    <itunes:image href="https://img.transistor.fm/7QChYj2jKVdb7sykB6cFxAlrfu8Ro2ni2ep5Zrf4zig/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwODc2LzE2NjA5/MDM1NTctYXJ0d29y/ay5qcGc.jpg"/>
    <itunes:summary>Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®.

Starting out in a lock-up garage and an overdraft of just £500, Oliver bootstrapped Myprotein, selling it seven years later to The Hut Group as part of a total exit of around £350,000,000 in a cash and shares deal that saw him become a key shareholder and NED at The Hut Group.

In each episode of 'Bootstrap Your Life', Oliver answers business questions sent in from listeners, covering the tools and habits required for entrepreneurship. Touching on business acumen, self-esteem, perseverance, and the life lessons learned along the way, this 5* rated podcast is a must-listen for anyone wanting to lead from the front.

Read more at www.olivercookson.com</itunes:summary>
    <itunes:subtitle>Oliver Cookson is the founder of the world’s number one sports nutrition brand Myprotein®.</itunes:subtitle>
    <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
    <itunes:owner>
      <itunes:name>Oliver Cookson</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How to make your first hires (part 3 of 3)</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>How to make your first hires (part 3 of 3)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e004d7fe-8c0b-4407-a8ff-3dc0d5899600</guid>
      <link>https://share.transistor.fm/s/aa0c4f9e</link>
      <description>
        <![CDATA[<p>In this final episode of this  3-part series, I speak about senior hires and the most important thing to find when bringing people into your business. <br> <br>This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.<br> <br>Reach me on my other social channels here: <br>LinkedIn - https://www.linkedin.com/in/olivercookson/<br>Twitter - https://twitter.com/olivercookson<br>Instagram - https://www.instagram.com/mrolivercookson/</p><p>Timestamps: </p><p> <br>2:45 - 10:30  - Making my first senior hires</p><p>10:30 - 12:10 - Making your people work well together</p><p>12:10 - 17:35 -  The interview process</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this final episode of this  3-part series, I speak about senior hires and the most important thing to find when bringing people into your business. <br> <br>This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.<br> <br>Reach me on my other social channels here: <br>LinkedIn - https://www.linkedin.com/in/olivercookson/<br>Twitter - https://twitter.com/olivercookson<br>Instagram - https://www.instagram.com/mrolivercookson/</p><p>Timestamps: </p><p> <br>2:45 - 10:30  - Making my first senior hires</p><p>10:30 - 12:10 - Making your people work well together</p><p>12:10 - 17:35 -  The interview process</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Sep 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/aa0c4f9e/ba3cab6c.mp3" length="18701146" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/PeGCNIuB2IXDLg6UTnzzNKm-f3n2sq3i1u0SMykw7NM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM0Nzg5OS8x/NjAwMTY2MjIxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1164</itunes:duration>
      <itunes:summary>In this final episode of this  3-part series, I speak about senior hires and the most important thing to find when bringing people into your business. 
 
This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.
 
Reach me on my other social channels here: 
LinkedIn - https://www.linkedin.com/in/olivercookson/
Twitter - https://twitter.com/olivercookson
Instagram - https://www.instagram.com/mrolivercookson/</itunes:summary>
      <itunes:subtitle>In this final episode of this  3-part series, I speak about senior hires and the most important thing to find when bringing people into your business. 
 
This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more ab</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to make your first hires (part 2 of 3)</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>How to make your first hires (part 2 of 3)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d787978a-02f9-4b77-8d6e-625ed0532f8b</guid>
      <link>https://share.transistor.fm/s/2dec549e</link>
      <description>
        <![CDATA[<p>Throughout August, I received a lot of questions around hiring. <br> <br>The topic and answer deserves a lot of detail, and last week I started to go into it on what was the first of a 3-part episode run on how to hire for scaling a business, and here is the second part. <br> <br>This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.<br> <br>Reach me on my other social channels here: <br>LinkedIn - https://www.linkedin.com/in/olivercookson/<br>Twitter - https://twitter.com/olivercookson<br>Instagram - https://www.instagram.com/mrolivercookson/</p><p>Timestamps:</p><p>1:50 - 2:36 - Why sales and marketing hires came last</p><p>2:36 -  5:20 - Advice for your early hires</p><p>5:20 - 8:10 -  What makes a bad hire</p><p>8:10 - 9:30 -  The danger in recruiting people too quickly</p><p>9:30 - 13:00 - The importance of passion in a hire</p><p>13:00 - 16:35 - What company culture should be focused on</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Throughout August, I received a lot of questions around hiring. <br> <br>The topic and answer deserves a lot of detail, and last week I started to go into it on what was the first of a 3-part episode run on how to hire for scaling a business, and here is the second part. <br> <br>This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.<br> <br>Reach me on my other social channels here: <br>LinkedIn - https://www.linkedin.com/in/olivercookson/<br>Twitter - https://twitter.com/olivercookson<br>Instagram - https://www.instagram.com/mrolivercookson/</p><p>Timestamps:</p><p>1:50 - 2:36 - Why sales and marketing hires came last</p><p>2:36 -  5:20 - Advice for your early hires</p><p>5:20 - 8:10 -  What makes a bad hire</p><p>8:10 - 9:30 -  The danger in recruiting people too quickly</p><p>9:30 - 13:00 - The importance of passion in a hire</p><p>13:00 - 16:35 - What company culture should be focused on</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Sep 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/2dec549e/4c5baa41.mp3" length="17674686" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/vNckRytjon1XhOhJGIi-BRtAdMoGnkvviudFkrW_OiQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM0MTkxMi8x/NTk5NTk0ODg0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1100</itunes:duration>
      <itunes:summary>Throughout August, I received a lot of questions around hiring. 
 
The topic and answer deserves a lot of detail, and last week I started to go into it on what was the first of a 3-part episode run on how to hire for scaling a business, and here is the second part. 
 
This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.
 
Reach me on my other social channels here: 
LinkedIn - https://www.linkedin.com/in/olivercookson/
Twitter - https://twitter.com/olivercookson
Instagram - https://www.instagram.com/mrolivercookson/</itunes:summary>
      <itunes:subtitle>Throughout August, I received a lot of questions around hiring. 
 
The topic and answer deserves a lot of detail, and last week I started to go into it on what was the first of a 3-part episode run on how to hire for scaling a business, and here is the </itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to make your first hires (part 1 of 3)</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>How to make your first hires (part 1 of 3)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">695e576d-b334-49f7-a438-53eb47b216d0</guid>
      <link>https://share.transistor.fm/s/eff2c500</link>
      <description>
        <![CDATA[<p>Without question, one of the most important factors in the success of any business is your ability to hire the right people. <br> <br>With this being such an important topic, I wanted to cover it in depth and have made this a 3-part episode, with the first episode being the start of covering the hiring process. <br> <br>This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Reach me on my other social channels here: <br>LinkedIn - https://www.linkedin.com/in/olivercookson/<br>Twitter - https://twitter.com/olivercookson<br>Instagram - https://www.instagram.com/mrolivercookson/</p><p>Timestamps: </p><p>0:00 - 5:29 - Intro</p><p>5:30 -  8:27 - The importance of hiring</p><p>8:27 - 9:30 -  Why you would hire and understanding yourself</p><p>9:31 - 15:07 -  The first hires at Myprotein</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Without question, one of the most important factors in the success of any business is your ability to hire the right people. <br> <br>With this being such an important topic, I wanted to cover it in depth and have made this a 3-part episode, with the first episode being the start of covering the hiring process. <br> <br>This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Reach me on my other social channels here: <br>LinkedIn - https://www.linkedin.com/in/olivercookson/<br>Twitter - https://twitter.com/olivercookson<br>Instagram - https://www.instagram.com/mrolivercookson/</p><p>Timestamps: </p><p>0:00 - 5:29 - Intro</p><p>5:30 -  8:27 - The importance of hiring</p><p>8:27 - 9:30 -  Why you would hire and understanding yourself</p><p>9:31 - 15:07 -  The first hires at Myprotein</p>]]>
      </content:encoded>
      <pubDate>Wed, 02 Sep 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/eff2c500/893deac8.mp3" length="12843253" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/MOVPzXc_ss-yyhKfv5CGMiFOe9xhJBS19mPsSbJMpqk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzMzMTkyNi8x/NTk4ODE4MzU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>982</itunes:duration>
      <itunes:summary>Without question, one of the most important factors in the success of any business is your ability to hire the right people. 
 
With this being such an important topic, I wanted to cover it in depth and have made this a 3-part episode, with the first episode being the start of covering the hiring process. 
 
This is a must-listen for anyone who is thinking of hiring, or has hired and wants to learn more about the ins and outs of scaling a business through people.
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Reach me on my other social channels here: 
LinkedIn - https://www.linkedin.com/in/olivercookson/
Twitter - https://twitter.com/olivercookson
Instagram - https://www.instagram.com/mrolivercookson/</itunes:summary>
      <itunes:subtitle>Without question, one of the most important factors in the success of any business is your ability to hire the right people. 
 
With this being such an important topic, I wanted to cover it in depth and have made this a 3-part episode, with the first ep</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dealing with mental health in entrepreneurship (part 2 of 2)</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Dealing with mental health in entrepreneurship (part 2 of 2)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f0ddcb37-5220-47db-9d92-a86c8375bfae</guid>
      <link>https://share.transistor.fm/s/5cb866f5</link>
      <description>
        <![CDATA[<p>Last week I spoke about mental health in business, and the question deserved an in-depth answer, so I decided to make it a two-part episode. <br> <br>Hopefully sharing these thoughts and my story will help somebody in some way, that’s the reason for doing this. I also made an important announcement on the podcast. <br> <br>Without further ado, here is that second part. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p><br></p><p>2:22 - 3:08  - An important announcement on the podcast</p><p>5:28 - 15:45 - Mental health in entrepreneurship part two</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Last week I spoke about mental health in business, and the question deserved an in-depth answer, so I decided to make it a two-part episode. <br> <br>Hopefully sharing these thoughts and my story will help somebody in some way, that’s the reason for doing this. I also made an important announcement on the podcast. <br> <br>Without further ado, here is that second part. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p><br></p><p>2:22 - 3:08  - An important announcement on the podcast</p><p>5:28 - 15:45 - Mental health in entrepreneurship part two</p>]]>
      </content:encoded>
      <pubDate>Wed, 05 Aug 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/5cb866f5/89efe837.mp3" length="15598710" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/l52ycMjYLjKFWj3sMp9PWq31lvWHGtBvTIZOeSDoyoM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzMxMDc5NS8x/NTk2NTM3NzI4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>970</itunes:duration>
      <itunes:summary>Last week I spoke about mental health in business, and the question deserved an in-depth answer, so I decided to make it a two-part episode. 
 
Hopefully sharing these thoughts and my story will help somebody in some way, that’s the reason for doing this. I also made an important announcement on the podcast. 
 
Without further ado, here is that second part. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>Last week I spoke about mental health in business, and the question deserved an in-depth answer, so I decided to make it a two-part episode. 
 
Hopefully sharing these thoughts and my story will help somebody in some way, that’s the reason for doing thi</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dealing with mental health in entrepreneurship (part 1 of 2)</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Dealing with mental health in entrepreneurship (part 1 of 2)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5af7bba-27e6-401c-87b1-9c8c69fe1ae8</guid>
      <link>https://share.transistor.fm/s/d177a783</link>
      <description>
        <![CDATA[<p>Building a business, especially bootstrapping, can bring a pressure, stress and loneliness that will test any human at times. <br> <br>When you’re flying high and things are going great, it’s all roses but it’s impossible in any business to not have moments that can be out of your control and test your limits. In this episode, I shared some of the difficult moments in my journey and what it’s taught me<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p>1:25 - 3:00 - The customer referral system for Myprotein</p><p>5:35 - 13:10 - Mental health in entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Building a business, especially bootstrapping, can bring a pressure, stress and loneliness that will test any human at times. <br> <br>When you’re flying high and things are going great, it’s all roses but it’s impossible in any business to not have moments that can be out of your control and test your limits. In this episode, I shared some of the difficult moments in my journey and what it’s taught me<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p>1:25 - 3:00 - The customer referral system for Myprotein</p><p>5:35 - 13:10 - Mental health in entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Jul 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/d177a783/cc2283c7.mp3" length="20102104" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/JjDDLunPw6e7f15wECCOr6M162bulUWWOZ-LQbZah74/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzMwNjE5Ny8x/NTk1OTQ4NTY4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>834</itunes:duration>
      <itunes:summary>Building a business, especially bootstrapping, can bring a pressure, stress and loneliness that will test any human at times. 
 
When you’re flying high and things are going great, it’s all roses but it’s impossible in any business to not have moments that can be out of your control and test your limits. In this episode, I shared some of the difficult moments in my journey and what it’s taught me
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>Building a business, especially bootstrapping, can bring a pressure, stress and loneliness that will test any human at times. 
 
When you’re flying high and things are going great, it’s all roses but it’s impossible in any business to not have moments t</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Customer acquisition strategies for bootstrapped or low budget companies</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Customer acquisition strategies for bootstrapped or low budget companies</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6feb441a-8259-43a4-b771-872f49010a0e</guid>
      <link>https://share.transistor.fm/s/702e5a21</link>
      <description>
        <![CDATA[<p>Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p> </p><p>3:55 - 11:40 - The different ways I tested customer acquisition</p><p>11:40 - 15:00 - The fundamentals of customer acquisition</p><p>15:00 - 17:45 - How customer acquisition has changed over the years</p><p>17:45 - 25:00 - The best methods for acquiring customers today</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p> </p><p>3:55 - 11:40 - The different ways I tested customer acquisition</p><p>11:40 - 15:00 - The fundamentals of customer acquisition</p><p>15:00 - 17:45 - How customer acquisition has changed over the years</p><p>17:45 - 25:00 - The best methods for acquiring customers today</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jul 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/702e5a21/102833db.mp3" length="25033028" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/oF9HeuOK8DHj0hD4soK2bRLhge4frwOg-xsgxyLIyXs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI5NDkwNy8x/NTk0NzIyNTI0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1560</itunes:duration>
      <itunes:summary>Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the su</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How I acquired my first customers with the start-up Myprotein® with a small budget</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>How I acquired my first customers with the start-up Myprotein® with a small budget</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8953302b-f2a9-40e4-8ff9-6d2432a21ded</guid>
      <link>https://share.transistor.fm/s/cd591edd</link>
      <description>
        <![CDATA[<p>If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used in those early days that were pioneering at the time. <br> <br>This is a big topic that I have a lot to say on, and this topic will be a two-part episode, so look out for the second part on the 15th of July. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: <strong><br></strong><br></p><p>4:44 - 9:50 - How I got our first customers at Myprotein</p><p>9:50 - 11:23 - Why you should test paid search</p><p>11:23 - 18:12 - My best customer acquisition tactic</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used in those early days that were pioneering at the time. <br> <br>This is a big topic that I have a lot to say on, and this topic will be a two-part episode, so look out for the second part on the 15th of July. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: <strong><br></strong><br></p><p>4:44 - 9:50 - How I got our first customers at Myprotein</p><p>9:50 - 11:23 - Why you should test paid search</p><p>11:23 - 18:12 - My best customer acquisition tactic</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/cd591edd/c85af706.mp3" length="18212532" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/Eq4GhJU5-n-1lIFbkN-cUCA4FC0TzDkx-j-Jfr_HUIY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI5MDcyNS8x/NTk0MTEyMDYxLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1134</itunes:duration>
      <itunes:summary>If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used in those early days that were pioneering at the time. 
 
This is a big topic that I have a lot to say on, and this topic will be a two-part episode, so look out for the second part on the 15th of July. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first cu</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The importance of self-reflection in business</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>The importance of self-reflection in business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">edcbe56b-20c1-4dea-8bf5-2c08517739dd</guid>
      <link>https://share.transistor.fm/s/d9f97e6c</link>
      <description>
        <![CDATA[<p>Self-reflection is something that has come to me later in my journey. I was always head down in the business and it's by stepping away and taking the time that I’m able to reflect properly, and it’s led to some interesting thoughts and been key in helping me take my next steps.<br> <br>I wanted to share those thoughts and how self-reflection can play a crucial role in your entrepreneurial journey. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p> </p><p>1:45 - 3:25 - Why I’ve started to self-reflect at this part of my journey</p><p>3:25 - 5:05 - How I feel self-reflection can improve entrepreneurs</p><p>5:05 - 6:00 - How has self-reflection helped me in writing my book and creating my podcast</p><p>6:00 - 8:10 - What are my regrets in my career?</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Self-reflection is something that has come to me later in my journey. I was always head down in the business and it's by stepping away and taking the time that I’m able to reflect properly, and it’s led to some interesting thoughts and been key in helping me take my next steps.<br> <br>I wanted to share those thoughts and how self-reflection can play a crucial role in your entrepreneurial journey. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p> </p><p>1:45 - 3:25 - Why I’ve started to self-reflect at this part of my journey</p><p>3:25 - 5:05 - How I feel self-reflection can improve entrepreneurs</p><p>5:05 - 6:00 - How has self-reflection helped me in writing my book and creating my podcast</p><p>6:00 - 8:10 - What are my regrets in my career?</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Jul 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/d9f97e6c/3f3e92c3.mp3" length="9063008" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/3j8Os1zFKW1WrQuoBKTD_n6x2WINw_UAbTz0yTaj4ls/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI4NTAzNC8x/NTkzNDQwMzUwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>562</itunes:duration>
      <itunes:summary>Self-reflection is something that has come to me later in my journey. I was always head down in the business and it's by stepping away and taking the time that I’m able to reflect properly, and it’s led to some interesting thoughts and been key in helping me take my next steps.
 
I wanted to share those thoughts and how self-reflection can play a crucial role in your entrepreneurial journey. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>Self-reflection is something that has come to me later in my journey. I was always head down in the business and it's by stepping away and taking the time that I’m able to reflect properly, and it’s led to some interesting thoughts and been key in helping</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How I came up with the idea for Myprotein®</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>How I came up with the idea for Myprotein®</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3860f46c-cb49-4efa-89c1-c8c921eb8045</guid>
      <link>https://share.transistor.fm/s/3489e191</link>
      <description>
        <![CDATA[<p>This question gets asked often and I wanted to start to dive into what the initial ‘eureka!’ moment was that led to Myprotein®. </p><p>Whilst I’m documenting this story in full currently through writing my first book (due Spring ‘21), I wanted to touch on it here as I think there are a few key lessons for any budding entrepreneur out there that still stand true today. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:</p><p> </p><p>1:11 - 11:50 - How did I come up with the idea for Myprotein? </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This question gets asked often and I wanted to start to dive into what the initial ‘eureka!’ moment was that led to Myprotein®. </p><p>Whilst I’m documenting this story in full currently through writing my first book (due Spring ‘21), I wanted to touch on it here as I think there are a few key lessons for any budding entrepreneur out there that still stand true today. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:</p><p> </p><p>1:11 - 11:50 - How did I come up with the idea for Myprotein? </p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Jun 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/3489e191/cd766199.mp3" length="12092162" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/IyA3iNi9aLSy1hbI_1haBiJeji7oVKLq9xDyj5_CfxU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3OTkxNy8x/NTkyNzcyOTEwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>751</itunes:duration>
      <itunes:summary>This question gets asked often and I wanted to start to dive into what the initial ‘eureka!’ moment was that led to Myprotein®. 

Whilst I’m documenting this story in full currently through writing my first book (due Spring ‘21), I wanted to touch on it here as I think there are a few key lessons for any budding entrepreneur out there that still stand true today. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>This question gets asked often and I wanted to start to dive into what the initial ‘eureka!’ moment was that led to Myprotein®. 

Whilst I’m documenting this story in full currently through writing my first book (due Spring ‘21), I wanted to touch on it</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>My advice if you’re looking to take investment </title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>My advice if you’re looking to take investment </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cb7bdbe4-593a-4095-8b4c-5a20bc2ea6ee</guid>
      <link>https://share.transistor.fm/s/8e1ef8fa</link>
      <description>
        <![CDATA[<p>Overdrafts, loans, angel investors, crowdfunding, private equity. When launching or growing a business, the decision on how to finance it is the most important you’ll ever make. It can mean the difference between surviving and thriving, but can also come back to haunt you when you’re looking at exiting. In this episode, I discuss the options available when funding a startup and what investors look for in an early stage startup. I also explain why I chose to bootstrap Myprotein and what I’d do today if I was starting a new business. </p><p>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p><br></p><p>1:24 - 7:52 - What are the key things an investor wants to see in a start-up and do you think investor funding improves the chance of start-up success?</p><p>7:52 - 8:34 - My advice on taking funding for startups</p><p>8:34 - 9:28 - Why I chose to bootstrap Myprotein</p><p>9:28 - 9:53 - What I’d have done if I did have investment for Myprotein</p><p>9:53 - 10:21 - What I would do If I was starting a business again</p><p>10:22 - 12:15 - My advice if you take investment</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Overdrafts, loans, angel investors, crowdfunding, private equity. When launching or growing a business, the decision on how to finance it is the most important you’ll ever make. It can mean the difference between surviving and thriving, but can also come back to haunt you when you’re looking at exiting. In this episode, I discuss the options available when funding a startup and what investors look for in an early stage startup. I also explain why I chose to bootstrap Myprotein and what I’d do today if I was starting a new business. </p><p>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps: </p><p><br></p><p>1:24 - 7:52 - What are the key things an investor wants to see in a start-up and do you think investor funding improves the chance of start-up success?</p><p>7:52 - 8:34 - My advice on taking funding for startups</p><p>8:34 - 9:28 - Why I chose to bootstrap Myprotein</p><p>9:28 - 9:53 - What I’d have done if I did have investment for Myprotein</p><p>9:53 - 10:21 - What I would do If I was starting a business again</p><p>10:22 - 12:15 - My advice if you take investment</p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Jun 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/8e1ef8fa/a06f596a.mp3" length="12651728" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/6iJznkRnwDueGBkoY_Tdm7fWD44LSfN6Jupumly19Xk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3NzM3Ni8x/NTkyMzIwNjIyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>786</itunes:duration>
      <itunes:summary>Overdrafts, loans, angel investors, crowdfunding, private equity. When launching or growing a business, the decision on how to finance it is the most important you’ll ever make. It can mean the difference between surviving and thriving, but can also come back to haunt you when you’re looking at exiting. In this episode, I discuss the options available when funding a startup and what investors look for in an early stage startup. I also explain why I chose to bootstrap Myprotein and what I’d do today if I was starting a new business. 

If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>Overdrafts, loans, angel investors, crowdfunding, private equity. When launching or growing a business, the decision on how to finance it is the most important you’ll ever make. It can mean the difference between surviving and thriving, but can also come </itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Are all the startup opportunities finished?</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Are all the startup opportunities finished?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">65150d74-e5a7-47da-ab66-a8e68e272334</guid>
      <link>https://share.transistor.fm/s/20d2395e</link>
      <description>
        <![CDATA[<p>When I founded Myprotein, I used a £500 overdraft and a garage floor. In this episode, I discuss what I learnt during that time and my three key components to starting out. I also consider whether I believe the business would be as successful if it launched in today’s market, if I would have been able to bootstrap it, and which other sectors I’d look at if I was starting a new business in a post-Covid economy. </p><p>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:<br> <br>0:33 - 2:00 - Is it still possible to succeed on a low startup budget or have all the rags to riches opportunities been done? <br>2:00 - 4:10 - Do you think Myprotein could be started today? <br>4:10 - 4:50 - Why now is a great time to bootstrap your business<br>4:50 - 10:23 - I’m thinking of starting a business, how do I do it? <br>10:23 - If I was to start a business with limited funds today, what would it be?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>When I founded Myprotein, I used a £500 overdraft and a garage floor. In this episode, I discuss what I learnt during that time and my three key components to starting out. I also consider whether I believe the business would be as successful if it launched in today’s market, if I would have been able to bootstrap it, and which other sectors I’d look at if I was starting a new business in a post-Covid economy. </p><p>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:<br> <br>0:33 - 2:00 - Is it still possible to succeed on a low startup budget or have all the rags to riches opportunities been done? <br>2:00 - 4:10 - Do you think Myprotein could be started today? <br>4:10 - 4:50 - Why now is a great time to bootstrap your business<br>4:50 - 10:23 - I’m thinking of starting a business, how do I do it? <br>10:23 - If I was to start a business with limited funds today, what would it be?</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/20d2395e/12fcfabd.mp3" length="15897100" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/8iG3vXKsKyBqrpRLC_zUiEyCmYdtC1JFOhIkYORqeqs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MDExNS8x/NTkxMjE1MjMwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>989</itunes:duration>
      <itunes:summary>When I founded Myprotein, I used a £500 overdraft and a garage floor. In this episode, I discuss what I learnt during that time and my three key components to starting out. I also consider whether I believe the business would be as successful if it launched in today’s market, if I would have been able to bootstrap it, and which other sectors I’d look at if I was starting a new business in a post-Covid economy. 

If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>When I founded Myprotein, I used a £500 overdraft and a garage floor. In this episode, I discuss what I learnt during that time and my three key components to starting out. I also consider whether I believe the business would be as successful if it launch</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why I’m starting a podcast</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Why I’m starting a podcast</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34a67652-ffdf-44c2-9fee-a5e36cd3621a</guid>
      <link>https://share.transistor.fm/s/2bf8ee26</link>
      <description>
        <![CDATA[<p>This episode is very much the beginning of my journey, and a personal insight into why I wanted to start this podcast. When I first launched Myprotein, I had so many questions and although it eventually proved a huge success, I made plenty of mistakes along the way. I want to share those mistakes and my learnings with you. Whether you are an established CEO or a budding entrepreneur, building a business is an ongoing learning curve and I hope this podcast helps you along your journey.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:</p><p> </p><p>0:48 - 1:35 - My background</p><p>1:35 - 4:11 - What the podcast is about</p><p>4:11 - 7:54 - Why am I doing this podcast?</p><p>7:54 - 9:17 - How I’m going to be adding value to you, the listener</p><p>9:17 - 10:11 - The importance of ancestry and legacy</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode is very much the beginning of my journey, and a personal insight into why I wanted to start this podcast. When I first launched Myprotein, I had so many questions and although it eventually proved a huge success, I made plenty of mistakes along the way. I want to share those mistakes and my learnings with you. Whether you are an established CEO or a budding entrepreneur, building a business is an ongoing learning curve and I hope this podcast helps you along your journey.<br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:</p><p> </p><p>0:48 - 1:35 - My background</p><p>1:35 - 4:11 - What the podcast is about</p><p>4:11 - 7:54 - Why am I doing this podcast?</p><p>7:54 - 9:17 - How I’m going to be adding value to you, the listener</p><p>9:17 - 10:11 - The importance of ancestry and legacy</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/2bf8ee26/66d87cd3.mp3" length="11228289" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/cMqq7IG4V6HAo9PrBYQLWyN_btZVV376w7l4YCc4MdM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI2NjY0NC8x/NTkwNzQ3NDM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>697</itunes:duration>
      <itunes:summary>This episode is very much the beginning of my journey, and a personal insight into why I wanted to start this podcast. When I first launched Myprotein, I had so many questions and although it eventually proved a huge success, I made plenty of mistakes along the way. I want to share those mistakes and my learnings with you. Whether you are an established CEO or a budding entrepreneur, building a business is an ongoing learning curve and I hope this podcast helps you along your journey.
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>This episode is very much the beginning of my journey, and a personal insight into why I wanted to start this podcast. When I first launched Myprotein, I had so many questions and although it eventually proved a huge success, I made plenty of mistakes alo</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How has COVID-19 fundamentally changed business?</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>How has COVID-19 fundamentally changed business?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a01a7eaa-aec8-4e44-87ec-9662b94d32b6</guid>
      <link>https://share.transistor.fm/s/173d6d0f</link>
      <description>
        <![CDATA[<p>This episode comes at a time when the global economy is shifting into unknown territory. The Coronavirus pandemic has changed the way business operates, and for many, the impact it has had will mean almost certain failure. There is not one sector that hasn’t been affected by the pandemic, including the one in which my former business Myprotein operates - the health and fitness industry. <br> <br>Here, I discuss what would have happened if a pandemic had hit in the early days of Myprotein, how businesses will need to adapt and improvise to survive, and I look at the opportunities that can be grasped even in the face of adversity. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:</p><p> </p><p>0:36 - 2:32 - What are your thoughts on the Health and Fitness sector after lockdown and how will health clubs and gyms manage with social distancing regulations?</p><p>2:32 - 4:43 - How has COVID-19 affected startups?</p><p>4:43 - 6:06 - How would Myprotein have coped during a pandemic? </p><p>6:06 - 8:15 - How will COVID-19 change business for the better?</p><p>8:15 - 10:15 - What are the opportunities for entrepreneurs as a result of COVID-19?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode comes at a time when the global economy is shifting into unknown territory. The Coronavirus pandemic has changed the way business operates, and for many, the impact it has had will mean almost certain failure. There is not one sector that hasn’t been affected by the pandemic, including the one in which my former business Myprotein operates - the health and fitness industry. <br> <br>Here, I discuss what would have happened if a pandemic had hit in the early days of Myprotein, how businesses will need to adapt and improvise to survive, and I look at the opportunities that can be grasped even in the face of adversity. <br> <br>If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</p><p>Timestamps:</p><p> </p><p>0:36 - 2:32 - What are your thoughts on the Health and Fitness sector after lockdown and how will health clubs and gyms manage with social distancing regulations?</p><p>2:32 - 4:43 - How has COVID-19 affected startups?</p><p>4:43 - 6:06 - How would Myprotein have coped during a pandemic? </p><p>6:06 - 8:15 - How will COVID-19 change business for the better?</p><p>8:15 - 10:15 - What are the opportunities for entrepreneurs as a result of COVID-19?</p>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2020 04:00:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/173d6d0f/884778bd.mp3" length="16268664" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:image href="https://img.transistor.fm/3y5clG3199aUiR7cEsPNFxyEqvY4NVPAq3YeO9W63-k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI3MDExMi8x/NTkxMjE0OTk2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>677</itunes:duration>
      <itunes:summary>This episode comes at a time when the global economy is shifting into unknown territory. The Coronavirus pandemic has changed the way business operates, and for many, the impact it has had will mean almost certain failure. There is not one sector that hasn’t been affected by the pandemic, including the one in which my former business Myprotein operates - the health and fitness industry. 
 
Here, I discuss what would have happened if a pandemic had hit in the early days of Myprotein, how businesses will need to adapt and improvise to survive, and I look at the opportunities that can be grasped even in the face of adversity. 
 
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.</itunes:summary>
      <itunes:subtitle>This episode comes at a time when the global economy is shifting into unknown territory. The Coronavirus pandemic has changed the way business operates, and for many, the impact it has had will mean almost certain failure. There is not one sector that has</itunes:subtitle>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Trailer</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Trailer</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">ed8c1185-74a1-4698-8f3f-92a64ea7ec45</guid>
      <link>https://share.transistor.fm/s/3101e074</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 27 May 2020 22:30:00 +0100</pubDate>
      <author>Oliver Cookson</author>
      <enclosure url="https://media.transistor.fm/3101e074/744597ad.mp3" length="1141585" type="audio/mpeg"/>
      <itunes:author>Oliver Cookson</itunes:author>
      <itunes:duration>70</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>Business, inspiring, inspiration  self-esteem, investment, entrepreneurship, entrepreneur, business leader, management, business growth, boss, start up, hustle, health, fitness, entrepreneur tips, mindset, investor, ceo, bootstrapping</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
  </channel>
</rss>
