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    <description>Awesome books by incredible authors. Interviews by Dane Golden. Focus on Business, Marketing, and Motivational.</description>
    <copyright>Dane Golden</copyright>
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    <pubDate>Tue, 13 Jan 2026 12:08:21 -0800</pubDate>
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    <itunes:author>Dane Golden</itunes:author>
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    <itunes:summary>Awesome books by incredible authors. Interviews by Dane Golden. Focus on Business, Marketing, and Motivational.</itunes:summary>
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      <title>How Not to Hate Advertising, by Nick Sonderup [Books That Rule]</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>How Not to Hate Advertising, by Nick Sonderup [Books That Rule]</itunes:title>
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        <![CDATA[<p>Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that looks at the best and worst of working in the industry of ideas that drives our economy forward. </p><p>Nick is a longtime Creative Director, now Co-Chief Creative Officer at Strawberry-Frog, which works with brands like Northwell Health, Four Leaf Credit Union, Jim Beam, Truist, Walmart, and Crowe, to name a few. The full name of the book is: "How Not to Hate Advertising: A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry." </p><p><strong>Special Guest: Nick Sonderup</strong><br>Book: "How Not to Hate Advertising"<br>Follow: <a href="https://strawberryfrog.com/">StrawberryFrog</a> | <a href="https://nicksonderup.com">NickSonderup.com</a> | <a href="https://www.linkedin.com/in/nsonderup/">LinkedIn</a><br>Buy it Today: <a href="https://bookshop.org/p/books/how-not-to-hate-advertising-a-creative-s-guide-to-a-long-and-dare-i-say-happy-career-in-a-remarkably-silly-industry-nick-sonderup/3b640a775c678dc2?ean=9781032615646&amp;next=t">BookShop.org</a> | <a href="https://amzn.to/4s8YKMa">Amazon</a> </p><p><strong>HOSTS: The Books That Rule Podcast </strong>is hosted by:<br>- Dane Golden, YouTube Strategist and Campaign Manager<br><a href="https://linkedin.com/in/danegolden">LinkedIn</a></p>]]>
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        <![CDATA[<p>Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that looks at the best and worst of working in the industry of ideas that drives our economy forward. </p><p>Nick is a longtime Creative Director, now Co-Chief Creative Officer at Strawberry-Frog, which works with brands like Northwell Health, Four Leaf Credit Union, Jim Beam, Truist, Walmart, and Crowe, to name a few. The full name of the book is: "How Not to Hate Advertising: A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry." </p><p><strong>Special Guest: Nick Sonderup</strong><br>Book: "How Not to Hate Advertising"<br>Follow: <a href="https://strawberryfrog.com/">StrawberryFrog</a> | <a href="https://nicksonderup.com">NickSonderup.com</a> | <a href="https://www.linkedin.com/in/nsonderup/">LinkedIn</a><br>Buy it Today: <a href="https://bookshop.org/p/books/how-not-to-hate-advertising-a-creative-s-guide-to-a-long-and-dare-i-say-happy-career-in-a-remarkably-silly-industry-nick-sonderup/3b640a775c678dc2?ean=9781032615646&amp;next=t">BookShop.org</a> | <a href="https://amzn.to/4s8YKMa">Amazon</a> </p><p><strong>HOSTS: The Books That Rule Podcast </strong>is hosted by:<br>- Dane Golden, YouTube Strategist and Campaign Manager<br><a href="https://linkedin.com/in/danegolden">LinkedIn</a></p>]]>
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      <pubDate>Tue, 23 Dec 2025 11:01:19 -0800</pubDate>
      <author>Dane Golden</author>
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      <itunes:author>Dane Golden</itunes:author>
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      <itunes:duration>2479</itunes:duration>
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        <![CDATA[<p>Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that looks at the best and worst of working in the industry of ideas that drives our economy forward. </p><p>Nick is a longtime Creative Director, now Co-Chief Creative Officer at Strawberry-Frog, which works with brands like Northwell Health, Four Leaf Credit Union, Jim Beam, Truist, Walmart, and Crowe, to name a few. The full name of the book is: "How Not to Hate Advertising: A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry." </p><p><strong>Special Guest: Nick Sonderup</strong><br>Book: "How Not to Hate Advertising"<br>Follow: <a href="https://strawberryfrog.com/">StrawberryFrog</a> | <a href="https://nicksonderup.com">NickSonderup.com</a> | <a href="https://www.linkedin.com/in/nsonderup/">LinkedIn</a><br>Buy it Today: <a href="https://bookshop.org/p/books/how-not-to-hate-advertising-a-creative-s-guide-to-a-long-and-dare-i-say-happy-career-in-a-remarkably-silly-industry-nick-sonderup/3b640a775c678dc2?ean=9781032615646&amp;next=t">BookShop.org</a> | <a href="https://amzn.to/4s8YKMa">Amazon</a> </p><p><strong>HOSTS: The Books That Rule Podcast </strong>is hosted by:<br>- Dane Golden, YouTube Strategist and Campaign Manager<br><a href="https://linkedin.com/in/danegolden">LinkedIn</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business books, marketing books, advertising books,</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Stop Marketing, Start Belonging, By Desiree Martinez [Books That Rule]</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Stop Marketing, Start Belonging, By Desiree Martinez [Books That Rule]</itunes:title>
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        <![CDATA[<p>Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging."</p><p>Special Guest: Desiree Martinez<br>Book: "Stop Marketing, Start Belonging"<br>Visit <a href="https://MrsDesireeRose.com">MrsDesireeRose.com</a> | <a href="https://buy.stripe.com/9B6aEX5aB7Ff7wG9DU3ZK01">Buy Direct</a> | <a href="https://www.linkedin.com/in/mrsdesireerose/">LinkedIn</a> | <a href="https://geni.us/l70Fl">Amazon</a></p><p><strong>HOSTS: The Books That Rule Podcast </strong>is hosted by:<br>- Dane Golden, YouTube Strategist and Campaign Manager<br><a href="https://vidaction.tv/">VidAction.tv</a> | <a href="https://linkedin.com/in/danegolden">LinkedIn</a></p>]]>
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      <content:encoded>
        <![CDATA[<p>Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging."</p><p>Special Guest: Desiree Martinez<br>Book: "Stop Marketing, Start Belonging"<br>Visit <a href="https://MrsDesireeRose.com">MrsDesireeRose.com</a> | <a href="https://buy.stripe.com/9B6aEX5aB7Ff7wG9DU3ZK01">Buy Direct</a> | <a href="https://www.linkedin.com/in/mrsdesireerose/">LinkedIn</a> | <a href="https://geni.us/l70Fl">Amazon</a></p><p><strong>HOSTS: The Books That Rule Podcast </strong>is hosted by:<br>- Dane Golden, YouTube Strategist and Campaign Manager<br><a href="https://vidaction.tv/">VidAction.tv</a> | <a href="https://linkedin.com/in/danegolden">LinkedIn</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Dec 2025 22:24:46 -0800</pubDate>
      <author>Dane Golden</author>
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      <itunes:author>Dane Golden</itunes:author>
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      <itunes:duration>1335</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging."</p><p>Special Guest: Desiree Martinez<br>Book: "Stop Marketing, Start Belonging"<br>Visit <a href="https://MrsDesireeRose.com">MrsDesireeRose.com</a> | <a href="https://buy.stripe.com/9B6aEX5aB7Ff7wG9DU3ZK01">Buy Direct</a> | <a href="https://www.linkedin.com/in/mrsdesireerose/">LinkedIn</a> | <a href="https://geni.us/l70Fl">Amazon</a></p><p><strong>HOSTS: The Books That Rule Podcast </strong>is hosted by:<br>- Dane Golden, YouTube Strategist and Campaign Manager<br><a href="https://vidaction.tv/">VidAction.tv</a> | <a href="https://linkedin.com/in/danegolden">LinkedIn</a></p>]]>
      </itunes:summary>
      <itunes:keywords>business books, marketing books</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://books-that-rule-podcast.transistor.fm/people/dane-golden">Dane Golden</podcast:person>
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      <title>CoThink: A New Way of Thinking About AI, By Alberto Fernandez [Books That Rule]</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>CoThink: A New Way of Thinking About AI, By Alberto Fernandez [Books That Rule]</itunes:title>
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        <![CDATA[<p>Today we chat with Alberto Fernandez about his new book, "CoThink: A New Way of Thinking About AI." </p><p>Special Guest: Alberto Fernandez<br>Author of: "CoThink: A New Way of Thinking About AI"<br>Get the book on <a href="https://amzn.to/48v7C64">Amazon</a>.<br>Visit <a href="https://cothink.pro/">CoThink.Pro</a>.</p><p>Host: Dane Golden<br> </p>]]>
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        <![CDATA[<p>Today we chat with Alberto Fernandez about his new book, "CoThink: A New Way of Thinking About AI." </p><p>Special Guest: Alberto Fernandez<br>Author of: "CoThink: A New Way of Thinking About AI"<br>Get the book on <a href="https://amzn.to/48v7C64">Amazon</a>.<br>Visit <a href="https://cothink.pro/">CoThink.Pro</a>.</p><p>Host: Dane Golden<br> </p>]]>
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      <pubDate>Wed, 10 Dec 2025 17:43:46 -0800</pubDate>
      <author>Dane Golden</author>
      <enclosure url="https://pscrb.fm/rss/p/prfx.byspotify.com/e/media.transistor.fm/5e5f4cef/27c6995f.mp3" length="28232199" type="audio/mpeg"/>
      <itunes:author>Dane Golden</itunes:author>
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      <itunes:duration>1762</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we chat with Alberto Fernandez about his new book, "CoThink: A New Way of Thinking About AI." </p><p>Special Guest: Alberto Fernandez<br>Author of: "CoThink: A New Way of Thinking About AI"<br>Get the book on <a href="https://amzn.to/48v7C64">Amazon</a>.<br>Visit <a href="https://cothink.pro/">CoThink.Pro</a>.</p><p>Host: Dane Golden<br> </p>]]>
      </itunes:summary>
      <itunes:keywords>business books, marketing books, AI books, prompting books, Claude, ChatGPT, Gemini</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://books-that-rule-podcast.transistor.fm/people/dane-golden">Dane Golden</podcast:person>
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