Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author and founder of Branding for the People. He helps entrepreneurs and conscious businesses build best-in-class brands that take their business to the next level.

Hosts Linda Claire Puig and Ari Iny explore with Re how to create a brand that creates, shapes and influences the desired perception that you want to have in the marketplace. 

In this episode, we discuss:

• Why branding is so much more than logos and color schemes – and how to create a brand that connects with your audience for life
• How to show up in a way that’s authentic to you but also creates a perception of authority (this is much more effective than just making claims about your brand)
• How to build your brand around an emotional hook so that your audience feels deeply connected to you
• And much more!

“Technically you don't own your brand, it resides in people's minds.”  —Re Perez

Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author of Your Brand Should Be Gay (Even If You’re Not), and CEO of Branding for the People, a strategic branding agency that helps entrepreneurs and conscious businesses build best-in-class brands. His clients often credit him for being the single smartest investment that took their business to the next level.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Re’s website

Re’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Branding (Re Perez) coming soon

~~~~~

Marcy Nelson-Garrison is a product coach, writer, visual artist and founder of the Coaching Toys online store. She helps clients develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money. 

Hosts Linda Claire Puig and Ari Iny explore with Marcy how to launch exciting offers by injecting uniqueness and creativity into product creation. 

In this episode, we discuss:

• How to identify your unique, creative gift and build your offer, your launch, and your business around it (this is key to living your potential and loving your business!)
• Why everyone has an extensive background that they can draw on—and how to use your life experiences to enhance your business
• How to spark your own creative thinking and discovery process 
• And much more!

“Learn what you need to learn, but just trust that you're enough to create a product that will be a best seller.” 
—Marcy Nelson-Garrison

Marcy Nelson-Garrison, MA, CPCC, is a product coach, writer, visual artist and founder of the Coaching Toys online store. Marcy is a powerful advocate for creativity applied to personal development. A coach since 1999, Marcy’s clients hire her because they are ready to finally develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money. Marcy is the creator of the popular Card Deck

Master Class and The Product Lab.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Marcy’s website

Marcy’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Products & Launches (Marcy Nelson-Garrison) coming soon

~~~~~

Anke Herrmann, author of Taming the Tech Monster, is an online technology mentor who helps business owners make their business run smoother by simplifying their technology.

Hosts Linda Claire Puig and Ari Iny explore with Anke how to simplify your approach to technology so you can fearlessly use it to make running your business easier (even if you’re tech-phobic!). 

In this episode, we discuss:

• How to simplify your approach to technology to make running your business easier (especially great if you’re tech-phobic!)
• Why when Anke helps entrepreneurs overcome their tech-phobia, she does NOT start with technology (if your offer requires tech to create or deliver, you MUST start here!)
• How even the most tech-fearful person can actually fall in love with tinkering with software and figuring things out on their own (hint: it involves starting with the tiniest baby steps)
• And much more!

“When you have an idea for an offer, your first job isn't systems. Your first job is to make a sale.”  —Anke Herrmann

Anke Herrmann is a multi-passionate linguist, teacher, dressmaker, software developer and coach, with the heart of a creator and the mind of an engineer. She's the author of Taming the Tech Monster and hosts the Passion Business Podcast. When she's not helping mission-driven coaches deliver impactful programs online without tech headaches, you can find her out and about with her dogs.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Anke’s website

Anke’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Technophobia (Anke Herrmann) coming soon

~~~~~

Tom Poland, founder of Leadsology, is a marketing mentor who gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year.

Hosts Linda Claire Puig and Ari Iny explore with Tom how to generate all the new leads and client inquiries your business needs by running webinars that attract your ideal prospects while giving them a taste of your services. 

In this episode, we discuss:

• The secret to running webinars that attract your ideal prospects — while giving them a taste of your services (this leads to tons of new high-paying clients)
• How to leverage other people’s networks to magnify your marketing results (without adding more work to your plate)
• How to create a “persuasion sequence” that positions your offer AND is valuable to your audience, creating trust and authority
• And much more!

“If you want to build your email list, the sweet spot to me is the webinar. It's asking people to put in an hour of their time. That's their skin in the game.”  —Tom Poland

Tom Poland is a best-selling author. He started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenues of more than 20 million. Now he wants to show you exactly how to generate all the new leads and client inquiries your business needs, in just one hour a day.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Tom’s website

Tom’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Demonstration Webinars (Tom Poland) coming soon

~~~~~

Ellen Finkelstein, founder of Change the World Marketing, spends 30 minutes every morning, seven days a week, sending an email to her list. Her subscribers love them. Her joint venture partners love them, too, because her approach drives tons of traffic to their offers. 

Hosts Linda Claire Puig and Ari Iny explore with Ellen what makes her daily emails different, and how her approach often outperforms other affiliates who have 4x, 5x, or even 10x bigger lists.  

In this episode, we discuss:

• An unusual approach to daily email that lets you promote an almost limitless number of affiliate partners (who will happily promote you back, leading to your own audience growth and profits)
• How to use “micro stories” in your emails to connect anything to your offers — so you never struggle to come up with topics to write about
• A simple blurb you can add to your opt-in page that makes your subscribers want more emails from you — even daily!
• And much more!

“Sending daily emails builds up my reputation for being a coach. They see that I'm doing this every day and people really admire it.”  —Ellen Finkelstein

Ellen Finkelstein, founder of Change the World Marketing, helps entrepreneurs who want to earn a living while helping to make the world a better place through speaking and writing so they get their precious knowledge out to the world. She goes the extra mile to guide them through marketing strategy and technology.

Ellen started her first website in 1999 as an author platform. During her 20-year career as an author, she's written 11 published books with McGraw-Hill and Wiley, and self-published 10 e-books, ranging from 20 pages to 1200+ pages. Since then, she’s developed e-mail lists of more than 22,000 and a social media audience of more than 100,000 — a lot of that through partnering. 

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Ellen’s website

Ellen’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Daily Emails (Ellen Finkelstein) coming soon

~~~~~

Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.

Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business.     

In this episode, we discuss:

• How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effort
• Where you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clients
• How to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)
• And much more!

“There's just a wealth of opportunities for coaches to use courses in a way that's complimentary to their core coaching.”  —Abe Crystal

Abe Crystal, Ph.D., is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches and small businesses. Ruzuku has hosted more than 75,000 courses serving more than half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Abe’s website

Abe’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Done-for-You (Abe Crystal) coming soon

~~~~~

Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds. 

Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are.     

In this episode, we discuss:

• How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months…with a process you can easily follow
• Why you don’t need to get a hotel, hire staff, or “overproduce” an in-person mastermind event (most people take this approach and end up losing money)—and how to run a profitable mastermind in a much easier, less expensive way
• Why running a mastermind is not the same as offering group coaching…in fact, running a mastermind is much more rewarding and requires a lot less effort
• And much more!

“The power in masterminding is in all the people. So don't don't worry about the money for the first 10. It doesn't matter. That's your foundation.”  —Susan Epstein

Susan Epstein is the founder of Highly Profitable Practice, which provides coaching and mentoring services to seasoned professionals who want to scale their coaching business. Susan has more than 20 years’ experience as a business coach and strategist helping men and women

create coaching programs that give them a lifestyle business and the financial independence they want. 

Susan currently offers coaching programs that focus on enrollment and sales strategies for coaches and consultants.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Susan’s website

Susan’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Masterminds (Susan Epstein) coming soon

~~~~~

Josh Turner is the founder of Connect 365, a software company that has helped businesses generate hundreds of millions of dollars in revenue by automating personal messages that result in more leads, more sales appointments, and better relationships with prospects. 

Hosts Linda Claire Puig and Ari Iny explore with Josh how to reach (and close) more prospects easily with “content leveraging” and personalized messaging.     

In this episode, we discuss:

• A proven system for generating warm, pre-qualified leads in any niche by leveraging other peoples’ content (this system took Josh from a few thousand in the bank to several million in annual revenue!)
• How to create (and sustain) top-of-mind awareness in your target market on social media
• How to craft messages that are personal but can easily be used over and over to build trust and rapport with your prospects
• And much more!

“It's the follow up that usually gets the most responses.”  —Josh Turner

Josh Turner is the founder and CEO of Connect 365 and LinkedSelling, as well as a Wall Street Journal best-selling author. His team of nearly 60 employees has helped thousands of clients generate hundreds of millions of dollars in revenue using his business growth systems.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Josh’s website

Josh’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Personalized Messaging (Josh Turner) coming soon

~~~~~

Conversion specialist Talia Wolf has brought her customer-centric methods and emotional marketing framework to some of the top brands in the world to help them improve sales conversions from existing traffic.  

Hosts Linda Claire Puig and Ari Iny explore with Talia how to turn a sales funnel into a conversion machine with emotional targeting.     

In this episode, we discuss:

• How to optimize your sales funnel and boost conversions—turning an “okay” funnel into a revenue machine that works for you
• A clever trick to uncover your ideal prospects’ exact pain points and needs to empower your marketing copy…even if you don’t have an audience to survey yet
• Why tracking and analytics are not important when you’re starting out—and what you should be doing instead to develop winning marketing appeals
• And much more!

“Every decision we make in life is based on emotion.”  —Talia Wolf

Talia Wolf is the founder of Getuplift, the CRO agency and training space that high-growth brands like Teamwork, Bitly, Sprout Social, thinkific, Mercedes and Dario turn to when they want to optimize their funnels and create experiences customers love to convert to. Using customer-centric methods and emotional marketing, Talia and her team generate more leads, sales and ROI for clients. 

Talia has been invited to keynote on hundreds of stages, such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Talia’s website

Talia’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Conversion Optimization (Talia Wolf) coming soon

~~~~~

AJ Wilcox is a LinkedIn ads pro and founder of the LinkedIn ad agency B2Linked. He’s also managed 5 of the world’s top 10 LinkedIn ads accounts. 

Hosts Linda Claire Puig and Ari Iny explore with AJ the best time to start using Linked ads and how to put yourself in the best possible position for great results from them.   

In this episode, we discuss:

• One thing LinkedIn’s ad platform has that Facebook’s more sophisticated advertising algorithm can’t compete with (especially if your offer has a premium price tag)
• Why “cost per click” can be a misleading metric, and how LinkedIn advertising maximizes your “cost per closed deal" instead
• The crucial strategies to employ before spending on LinkedIn ads. 
• And much more!

“How do I grow the fastest? That's going to be spending some time organically coming up with good content and lead magnets that people are going to want and then amplifying that message to exactly the right audiences, especially using LinkedIn ads.”  —AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

AJ’s website

AJ’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: LinkedIn Ads (AJ Wilcox) coming soon

~~~~~

Larissa Banting is an accredited publicist who helps entrepreneurs, authors and small business owners learn how to profit from free media features. She’s also had the experience of “blowing up” through PR while running a destination wedding business. 

Hosts Linda Claire Puig and Ari Iny explore with Larissa how to garner publicity through media both small and large—and how to target the right publications and podcasts to grow your visibility with an audience full of your ideal clients. 

In this episode, we discuss:

• A simple approach to finding, getting, and leveraging free publicity in big media channels, to rapidly develop your authority and grow your income
• How Larissa took her destination wedding business from “completely unknown” to being listed in a “Top 30 Destination Wedding Planners in the World” list (hint: it’s all about publicity)
• Why the smaller, easier-to-get publicity spots actually give you access to the most passionate people—and where to find these opportunities
• And much more!

“Don't discount the power of smaller podcasts and blogs and media outlets. That’s where the people who are really interested in what you're doing are hanging out.”  —Larissa Banting

After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. After moving to Costa Rica to be with her husband, she opened one of the first destination wedding planning firms in Central America and within four years had been named Top 30 Destination Wedding Planners in the World. Banting is the author of the best-selling Costa Rica—The Bradt Guide. She is also a ManyChat Agency Partner, was the creative head of a luxury men's underwear company and is the CMO of the woman's shapewear company, Lovable Curves. 

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Larissa’s website

Larissa’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Publicity (Larissa Banting) coming soon

~~~~~

Jeanna Gabellini, a Master Business Coach for 26 years, helps entrepreneurs make more money and attract their very best clients by liberating them from the curse of "not enough" and the myth of "hard work pays off." 

Hosts Linda Claire Puig and Ari Iny explore with Jeanna how to use the universal Law of Attraction to help you expand your impact, vanquish stress and maximize your intuition—and blow your business up! 

In this episode, we discuss:

• How your mindset influences every single action you take in your business… and a simple process you can use to get better results in everything you do
• Why you should never be afraid to do things your way, and how to set your own intentions and expectation so that better things come to you naturally
• How feelings of “it has to happen now!” in regards to wanting to grow your business actually keep you stuck – and how to play the long game instead, creating small wins that quickly compound into huge success
• And much more!

“Most people wish for awesomeness in their business. But they don't take that thought seriously. When you take it from wishing into, “What am I going to have?” that's a whole different realm.”  —Jeanna Gabellini

Jeanna Gabellini is a Master Business Coach. For 26 years, Jeanna has helped entrepreneurs make more money and attract their very best clients with stress-free strategies.

Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off."

She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen and Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Jeanna’s website

Jeanna’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Law of Attraction (Jeanna Gabellini) coming soon

~~~~~

Liam Austin, founder of Entrepreneurs HQ, has built his business around hosting strategic summits—and has taught thousands of others how to create rapid success by doing the same. 

Hosts Linda Claire Puig and Ari Iny explore with Liam how to grow your list (and authority) with win-win summits by leveraging other experts in your space to create tons of valuable content for your following (without having to make any of the content yourself!). 

In this episode, we discuss:

• How to host an event that creates stronger relationships with partners, grows your audience, builds your authority, and provides tons of valuable content to your following (without making any of the content yourself!)
• The #1 thing Liam recommends all his clients have in place before they start organizing a virtual summit (this helps you generate tons of revenue from your summit)
• Why hosting a virtual summit is just the starting point – and what you must do afterwards to attract tons of new opportunities
• And much more!

“You want to do good in the world. You want to make an impact. And this is what the summit does.”  —Liam Austin

Liam Austin's main passion is to help business owners create a lifestyle business, using his proven 7-step, high-ticket offer system to create predictable income freedom.

He's a virtual event strategist, having launched over 15 virtual summits and online conferences, and countless virtual events, hosting over 400 speakers while educating 100,000+ business owners through his programs. 

With all this experience, he's a specialist at making it easy for people to create their own online events and virtual conferences to grow their email list, authority, impact, and revenue.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Liam’s website

Liam’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Summits (Liam Austin) coming soon

~~~~~

Jake Adam Davey is a marketing expert and global educator who helps people generate sales and reach millions of people around the globe with their message, product or service using Instagram in a way that 99% of users do not. 

Hosts Linda Claire Puig and Ari Iny explore with Jake how to become and stay an authority in your industry using Instagram using his content-development blueprint to attract and convert new followers. 

In this episode, we discuss:

• A proven method for generating traffic, sales, and income with Instagram…by using the platform differently than 99% of people. (No selfies, food pics or dancing videos required)
• Why Instagram is such a powerful place to reach your ideal buyers—and how to give them a “dopamine hit” that draws them into your world
• The truth about being an “influencer” on Instagram…and how you can succeed with the platform without being one
• And much more!

“The goal here with people's content is you're telling different stories every day, but the message is the same.”  —Jake Adam Davey

Dr. Irena O’Brien, PhD is a cognitive neuroscientist and founder of The Neuroscience School who helps coaches and helping professionals understand and apply the latest neuroscience findings to their own practices. 

Hosts Linda Claire Puig and Ari Iny explore with Irena how to work with clients' brains to more easily create long-lasting, transformative change and to help you move toward explosive growth in your business.   

In this episode, we discuss:

• How to work with your client’s brain—rather than against it—to deliver faster, easier, and longer-lasting transformations
• Why tapping into your clients’ “central executive network” is so important…and what you need to include in your coaching plan to keep them engaged and making progress
• The truth about visualizations (the way most coaches use them actually hinders success) —and how you can guide your clients through visualizations that help them accomplish their goals
• And much more!

“It's important to work with the brain rather than against the brain.”  —Irena O’Brien

Irena O’Brien teaches coaches and helping professionals how to achieve better results for their clients with neuroscience. She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practice. 

Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O’Brien has studied neuroscience for 25 years. She holds a Ph.D. in neuroscience from the Université du Quebec à Montréal (UQAM), where she did brain imaging studies. She completed a postdoctoral fellowship at the Centre for Language, Mind and Brain at McGill University.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Irena’s website

Irena’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Neuroscience (Irena O’Brien) coming soon

~~~~~

Hawk Mikado, a leading expert in funnels, lead generations and live launches, helps entrepreneurs accelerate sales results by 6 and 7 figures by employing well-designed and well-tested sales funnels.

Hosts Linda Claire Puig and Ari Iny explore with Hawk the best ways to get started building a sales funnel, the pitfalls of starting too soon, and how to design the prospective customers’ experience from awareness of your business to a completed purchase.

In this episode, we discuss:

• How to start getting hot leads in just a few hours, using a little-known research strategy that generated $250,000 in new service contracts in less than two months
• The S.A.L.E.S. framework for generating sales before creating your product or service (this also makes your offer something that prospects will love)
• Why rushing to build a sales funnel puts you on the fast track to failure…and what you must have in place first
• And much more!

“Funnels are a tool to help accelerate the results that you're already getting.”  —Hawk Mikado

Hawk Mikado is a leading expert in funnels, lead generations and live launches. He has helped more than 11,973 entrepreneurs learn how to add 6+ figures to their business with funnels, built 12+ funnels that have made 7+ figures, and built more than 7 profitable businesses in the multi-6 and 7 figures. He is an entrepreneur, an adventurer and a family man. He has a very giving heart, dedicating his time to helping #EmpireBuilders change the world.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Hawk’s website

Hawk’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Sales Funnels (Hawk Mikado) coming soon

~~~~~

Estie Starr, founder and owner of Strand Consulting and the Better Business School, helps small business owners turn business dreams into stable, profitable business realities with corporate-level consulting honed from her years as a CIO in the non-profit sector. 

Hosts Linda Claire Puig and Ari Iny explore with Estie how to plan, prepare, and transition from one-on-one consulting or coaching to offering group programs that can explode your profits.

In this episode, we discuss:

• The simple steps Estie followed to go from serving one business in a given hour of a week to 15, 30, even 50 businesses in that same hour
• How to turn your consulting or coaching packages into group programs that your clients will actually prefer to one-on-one work
• How you can use the one-on-one work you’re already doing to prepare for your first group program (this makes the transition incredibly easy!)
• And much more!

“Sell it before you before you make it. Because why would you make it when no one wants to buy it? You don't know if people want to buy it until they actually buy it.”  —Estie Starr

Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. 

Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model. 

In this episode, we discuss:

• Why running high-stakes, intensive product launches a few times is not always the best approach—and how to “even out” your promotional schedule for more steady effort and consistent revenue
• Ross’ 5 “Buy Now” triggers and how to use them to sell your products, services, and programs year-round
• The surprising truth about how long most leads take to make a buying decision. (This flies in the face of the standard internet marketing wisdom—and it’s the key to converting way more of your list into buyers.)
• And much more!

“You wanna be selling your approach, selling your reputation, selling your ability to get results, but doing that in a way where you are adding value to them.”  —Ross O'Lochlainn

Ross O’Lochlainn is a former engineer turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. He’s best known for developing a proprietary system that helps education entrepreneurs and course creators sell without the launch model.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ross’s website
• Ross’s free gift

Credits:

• Guest: Ross O’Lochlainn
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Open Every Day (Ross O'Lochlainn) coming soon

~~~~~

Lisa Bloom, founder and CEO of Story Coach, helps entrepreneurs and business leaders use story to articulate their goals and carry out their business intentions to achieve what they’re really here to do in the world.

Hosts Linda Claire Puig and Ari Iny explore with Lisa how to harness the power of storytelling to attract opportunities, transform lives and close deals by finding and leveraging your own compelling stories.

In this episode, we discuss:

• How to tell your story in a way that aligns with your prospect’s story, making enrolling with you irresistible (this one skill can power your marketing, your coaching services, and even your personal life!)
• The crucial questions to answer before you begin crafting your stories.
• How the stories we tell can shift and change our reality – and how to use that in your coaching and prospecting to make a powerful impact on the people you serve
• And much more!

“What's really important is knowing who you're telling the story to and what the story is for.”  —Lisa Bloom

Lisa Bloom, founder and CEO of Story Coach, empowers people and businesses worldwide with her Story Coaching programs, as well as with consulting, workshops and keynote speeches.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Lisa’s website
Lisa’s free gift

Credits:
Guest: Lisa Bloom
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Selling Through Story (Lisa Bloom) coming soon

~~~~~

Michael Zipursky, founder and CEO of ConsultingSuccess.com, has helped more than 800 consultants from around the world in more than 75 industries add six and seven figures to their annual revenues.

Hosts Linda Claire Puig and Ari Iny explore with Michael the structures that support scaling a consulting business—and the possibilities that come from doing so.”  

In this episode, we discuss:

• The steps you can take to turn a service-based coaching or consulting practice into a full-fledged, autonomous, scalable business—one that you can sell if you ever want to!
• The 4 pillars that make building a successful consulting business faster and easier—from zero clients to a full-scale, team-run operation (and every step in between)
• The #1 problem that prevents smart, driven, knowledgeable consultants and coaches from growing—and how to overcome the problem and unlock limitless potential for their business
• And much more!

“You can't develop an effective message if you don't know whose attention you actually want to get.”  —Michael Zipursky

Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He

has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 800 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Michael’s website
• Michael’s free gift

Credits:

• Guest: Michael Zipursky
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Consulting (Michael Zipursky) coming soon

~~~~~

Maruxa Murphy, an award-winning community architect, helps entrepreneurs create strategic Facebook communities with loyal, engaged fans that love being a part of your group. She transforms in-person and online communities to become movements that shape their industry.

Hosts Linda Claire Puig and Ari Iny explore with Maruxa the essential components of a community and how to strategically think through them before hitting “Create group.”  

In this episode, we discuss:

• Maruxa’s innovative approach to Facebook groups that creates engagement, loyalty, and impact. 
• Why creating a Facebook group around an offer doesn’t work – most people make this mistake – and the simple alternative that creates loyal fans that will love being a part of your group
• The “sacred 4” emotions you must instill in your Facebook community to make it thrive even when you’re not logging in (this makes it so much more than just a Facebook group!)
• And much more!

“What I wanna always remind us first and foremost is it's about the heart first. It's about the heartbeats in the room.”  —Maruxa Murphy

Maruxa Murphy, is an award-winning community experience designer, strategist, and entrepreneur. She transforms communities in person and online to become movements that shape their industry. Her work in the travel, business, personal development, parenting, and coaching industries has shifted how communities can be designed from "the inside out."

Maruxa is a catalyst for change who leads national and international initiatives with a deep understanding of human behavior and has consulted for Facebook, Kajabi, and others leading their industry on how to design hybrid and face-to-face communities. She’s been featured in Forbes, Reader's Digest, Fox News, The Huffington Post, NBC and The Austin-American Statesman for her work in creating profitable enterprises that do good in the world. 

Maruxa believes in empowering all individuals to live their fullest lives, and her work has been instrumental in bringing people together to create positive change.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Maruxa’s website
• Maruxa’s free gift

Credits:

• Guest: Maruxa Murphy
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Facebook Groups (Maruxa Murphy) coming soon

~~~~~

Melinda Cohan helps coaches remove the complexities of business so they can build a business they love, attract ideal clients and make a lasting impact—and she does it through her coaching and software. Author of The Confident Coach and CEO of The Coaches Console, Melinda makes the case that systems are a means to an end—and that “end” is more clients, more money, more time, more freedom, more confidence, more control over your own future.

Hosts Linda Claire Puig and Ari Iny explore with Melinda why it’s important to put into place the right systems for each phase (and stop fretting about the systems that come later).  

In this episode, we discuss:

• An approach to automating and streamlining your business operations…so you can free yourself from tedious admin and marketing tasks and focus on delivering great service to your clients
• The exact systems coaches and consultants use to spend more time doing the work they love (while earning a steady, reliable income)
• How to evolve as your business grows so that you can keep increasing your income while reducing your administrative load (this keeps you from hitting a plateau in your business)
• And much more!

“They've got a patchwork business that's held together by spitballs and duct tape. And then they wonder why they don't feel confident putting themselves out there.”  —Melinda Cohan

Melinda Cohan is author of The Confident Coach and CEO of The Coaches Console. Through her coaching and software, she removes the complexities of your business so you can build a business you love, attract ideal clients and make a lasting impact. 

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Melinda’s website
• Melinda’s free gift

Credits:

• Guest: Melinda Cohan
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Back-End Systems (Melinda Cohan) coming soon

~~~~~

Brynne Tillman is known as the LinkedIn Whisperer for her gentle approach to reaching and closing deals with clients, partners and organizations using LinkedIn. She’s also the CEO of Social Sales Link, where she teaches entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

Hosts Linda Claire Puig and Ari Iny explore with Brynne the five key elements to a LinkedIn strategy that will get you in front of the people you want in a gracious and authoritative manner.

In this episode, we discuss:

• A powerful 5-step prospecting process you can use to reach, connect, and close anyone on LinkedIn (this is gold for making joint venture partners or B2B sales)
• How Brynne turned her LinkedIn network into a giant Rolodex – and how you can do the same to dramatically improve your chances of landing contracts or making sales
• A huge mistake people make when asking clients for introductions – and exactly what you should say instead to get them excited to introduce you
• And much more!

“If you want to blow up, if you want your business to really make it, leverage your social proximity, and as go as high and warm as you possibly can in those companies.
—Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

In addition, Brynne is the co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. 

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Brynne’s website
• Brynne’s free gift

Credits:

• Guest: Brynne Tillman
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: LinkedIn Sales System (Brynne Tillman) coming soon

~~~~~

Ryan Schwartz is a launch strategist and the copywriting genius behind lots of multi-million-dollar sales pages. He’s also the creator of an intuitive framework for crafting launch and funnel copy that connects deeply with your prospects and “coaches” them into being the perfect buyer, called the Coaching the Conversion Method.™ 

Hosts Linda Claire Puig and Ari Iny explore with Ryan how to get to the precise words and phrases that will convert potential clients to actual clients and students—and the personal journey that led to that discovery.

In this episode, we discuss:

• How to stop writing copy—and map it instead (This simple approach to filling your sales page, opt-ins, and emails will skyrocket conversions.)
• A lightning-fast alternative to market research that takes advantage of something you’re already doing and reveals the exact problems your prospects face
• The single most important thing that you should do in your enrollment calls to  strengthen your sales process (surprisingly few business owners do this!)
• And much more!

“Get in the habit of writing copy in relationship to something you've just helped someone solve, something you've overheard people have as a problem, and solve problems via your copy.”
– Ryan Schwartz

More reclusive than Salinger on a rainy day, Ryan Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy.”

Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer.

Ryan has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients. 

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ryan’s website
• Ryan’s free gift

Credits:

• Guest: Ryan Schwartz
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Copywriting (Ryan Schwartz) coming soon

~~~~~

Welcome to Behind the Launch! This 8-episode podcast hosted by Cynthia Lamb pulls back the curtain on the ups and downs of launching a product or service.  

Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing.
For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.
Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.
Resources or websites mentioned in this episode:
Mirasee
Credits:
Producer and Writer: Cynthia Lamb
Organizer: Geoff Govertsen
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Music and SFX credits:
Track Title: Say That I Am
Artist: Adrian Dominic Walther
Writer: Adrian Dominic Walther
Publisher: A SOUNDSTRIPE PRODUCTION
Track Title: Castles
Artist: Daniele Musto
Writer: Daniele Musto
Publisher: A SOUNDSTRIPE PRODUCTION
Episode transcript: Presenting Behind the Launch Coming soon. 

~~~~~

Penelope Jane Smith, CEO of Real Prosperity, Inc., is the premier financial freedom coach for women entrepreneurs and has supported some of the biggest conscious business industry’s leaders.  

Hosts Linda Claire Puig and Ari Iny explore with Penelope her switch to virtual 3-day enrollment events at the start of the pandemic in 2020—a move she had resisted for years, thinking that she could never replicate the magic and success of in-person events. So wrong, she was!  

In this episode, we discuss:

• How to turn an in-person event into a virtual one that’s bigger, more profitable, and a lot easier to run
• Why despite the benefits, sticking to only in-person events actually limits your potential as a thought leader—and how to host virtual events that maximize your potential instead
• How to take the capital you’d normally spend renting a hotel, hiring help, and paying for amenities, and channel it to create a rockstar virtual event your audience will love
• And much more!

“Your money can work a lot harder for you than you can work for it.”   – Penelope Jane Smith

Penelope Jane Smith is the premier financial freedom coach for women entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with more than 20 years of teaching experience, author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Penelope’s website
• Penelope’s free gift

Credits:

• Guest: Penelope Jane Smith
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Virtual 3-Day Events (Penelope Jane Smith) coming soon

~~~~~

Jonathan Levi is a serial entrepreneur, published author, lifehacker and founder of SuperHuman Academy, as well as host of the SuperHuman Academy podcast. His super-power is rapid learning—and he’s employed that to not only enrich his life immeasurably (by learning things like AcroYoga, Russian, copywriting, finding a life partner and much more) but also to explode his business ventures. 

Hosts Linda Claire Puig and Ari Iny explore with Jonathan his multifaceted approach to learning how to learn and how it can significantly affect your business (and your life).   

In this episode, we discuss:

• How you can become a superlearner—so you can quickly gain the knowledge and skills you need to solve problems, capitalize on opportunities, and grow your business
• How you can learn your way through just about any problem—from business problems, to relationship problems, to mindset problems, and beyond
• The sneaky truth about limiting beliefs and how they sabotage your ability to learn—and how to overcome them so that you can learn skills you never thought possible
• And much more!

“I fundamentally and truly believe that learning is the only skill that matters. It's the skill that leads to every other skill.” – Jonathan Levi

Jonathan Levi is a serial entrepreneur, published author, and lifehacker born and raised in Silicon Valley. Since 2014, Jonathan has been one of the top-performing instructors on the online learning platform Udemy and has snowballed this success into the launch of his rapidly growing information products company, SuperHuman Enterprises, which produces such products as the award-winning SuperHuman Academy Podcast; the bestselling “Become a SuperLearner®” print, digital and audiobooks; and numerous other online courses, through it’s own online training portals, SuperHuman Academy™ and Branding You™ Academy. Jonathan’s media products have been enjoyed by more than 250,000 people in 205 countries and territories. He lives in Tel Aviv, Israel, with his wife, Limmor.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Jonathan’s website
• Jonathan’s free gift

Credits:

• Guest: Jonathan Levi
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Rapid Learning (Jonathan Levi) coming soon 

~~~~~

Linda Claire Puig, host of Blowing Up, presents Mirasee FM’s new podcast, For Better or For Work. What’s it like to be partners in business and in life? Mirasee owners Danny Iny and Bhoomi Pathak tackle the unique challenges as well as benefits of working with a spouse or significant other. Each episode features a guest couple who also share their experiences, perspectives, and hard-earned wisdom. 

Meg and Gary Hirshberg

Meg Cadoux Hirshberg is founder of The Anticancer Lifestyle Foundation, a non-profit dedicated to promoting evidence-based lifestyle transformation for cancer survivors.

For 15 years Meg was a freelance non-fiction writer, whose work appeared in Yankee, New Hampshire magazine, and the Boston Globe magazine, among other publications. In 2009, she began writing a regular column for Inc. magazine called “Balancing Acts” that explored work-life balance and the intersection of family and business in an entrepreneurial setting.

Meg’s book, For Better or For Work: A Survival Guide For Entrepreneurs and Their Families, expands on her column topics. Axiom Business Book Awards, AMEX Open Forum, and entrepreneur magazine cited Meg’s book as one of the best business books of 2012. Meg has also written two yogurt cookbooks.

She is married to Gary Hirshberg, chairman and co-founder of Stonyfield Yogurt. The couple has three children.

Gary Hirshberg is cofounder, chief organic optimist, and former longtime CEO of Stonyfield Organic, the world’s leading organic yogurt producer. He is also cofounder and chair of two organic advocacy and education NGOs and the Hirshberg Entrepreneurship Institute, which supports mission-driven entrepreneurs. An active investor and philanthropist, Gary is involved in a number of projects, among them establishing an organic entrepreneurship center in Motueka, New Zealand. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership, including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award from the U.S. Environmental Protection Agency.

Resources or websites mentioned in this episode:
Mirasee
Meg’s website: AntiCancerLifestyle.org

Meg’s book: For Better or For Work: A Survival Guide For Entrepreneurs and Their Families

Gary’s website: Hirshberg Entrepreneurship Institute

Credits:
Guests: Meg and Gary Hirshberg
Hosts: Bhoomi Pathak and Danny Iny
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Scripted and assembled by: Geoff Govertsen and Michi Lantz
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music and SFX credits:

Track Title: A New Adventure

Artist Name: Reveille

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Lift It Up and Feel Good

Artist Name: Rhythm Scott

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Episode transcript: Presenting For Better or For Work (Meg & Gary Hirshberg) Coming soon.

~~~~~

Rob Goyette is the creator of the Fast-Revenue Laser Coaching model, which generates quick revenue, is easy to deliver and impactful for clients, and provides a good entry point to other offers.  

Hosts Linda Claire Puig and Ari Iny explore with Rob exactly how to accelerate your coaching revenue (and your free time) with a laser-coaching offer that most prospects find irresistible.  

In this episode, we discuss:

• The 3 key components to an irresistible coaching offer that will fill your calendar and boost revenue. (Works for any coaching niche!)
• One “rule” you can use to offer unlimited coaching to your prospects without making unreasonable demands on your time (and your prospects will love it!)
• How to use your irresistible offer to attract tons of eager clients to your other higher-priced packages, courses, and programs
• And much more!

“What causes clients to say yes to us is a combination of two things: trust and an irresistible offer.” – Rob Goyette

Rob Goyette has been serving coaches and leaders in the coaching niche since 2007. He is the creator of the celebrated Fast Revenue (Laser) Coaching model. Rob lives with his wife and 2 sons in Puerto Rico.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Rob’s website
• Rob’s free gift

Credits:

• Guest: Rob Goyette
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Laser Coaching (Rob Goyette) coming soon

~~~~~

Suzanne Evans, founder of Driven Inc. and a New York Times best-selling author, helps small business owners get more clients and make more money through speaking on every platform.  

Hosts Linda Claire Puig and Ari Iny explore with Suzanne how the fastest path to cash—and the foundational success of almost all growth strategies—runs right through speaking.  

In this episode, we discuss:

• How anyone can go from zero experience speaking on stage to selling out coaching programs and courses with one speech
• How Suzanne grew her coaching business to 6-figures in one year…while still holding down a full-time job
• The #1 biggest problem entrepreneurs face in their marketing—and how getting on stages and virtual platforms will fix it fast
• And much more!

“A funnel never sold anyone. A person inside of that funnel who inspired people, connected with people—that's what moves people.” – Suzanne Evans

Suzanne Evans, owner and founder of Driven Inc., is the “tell-it-like-is,” no-fluff boss of business building. She provides support, consulting and business development skills to more than 30,000 clients enrolled in her business-building programs. Suzanne started Driven Inc. from a spare room in a crowded apartment and in just a few years grew the company to serve thousands of clients. Having gone from a secretary to surpassing the seven-figure mark herself, she has supported her private clients to grow multi-million-dollar businesses. 

Driven Inc. has made the Inc. 500/5000 list of fastest growing small businesses five years in a row and has led beginners and established entrepreneurs alike to create their own flourishing success stories. Nothing makes Suzanne happier, more excited or more fulfilled than supporting entrepreneurs in building a business that creates the money and influence to have a massive impact on their lives, their communities and the world. She lives with her family in Chapel Hill, North Carolina.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Suzanne’s website
• Suzanne’s free gift

Credits:

• Guest: Suzanne Evans
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Speaking (Suzanne Evans) coming soon

~~~~~

Ally Machate is CEO of The Writer's Ally, where she oversees a team of publishing industry professionals who help serious authors to write, publish and sell more high-quality books.  

Hosts Linda Claire Puig and Ari Iny explore with Ally how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book. 

In this episode, we discuss:

• How to plan and write a book that generates tons of revenue…beyond just book sales
• How to use a book like a “supercharged business card” that attracts clients, speaking gigs, and other high-paying opportunities
• The story of a former Navy SEAL who used a book to evolve his popular Navy-SEAL-style fitness bootcamps into a leadership training empire.
• And much more!

“The real value of a book could be selling your next online course or workshop or coaching program.” – Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks and Hay House, as well as

independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish and sell more high-quality books.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ally’s website
• Ally’s free gift

Credits:

• Guest: Ally Machate
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Books (Ally Machate) coming soon

~~~~~

Dov Gordon is the founder of the Joint Venture Mastermind (JVMM), where consultants and entrepreneurs meet potential JV partners and contribute to each other’s business growth in other ways.  

Hosts Linda Claire Puig and Ari Iny explore with Dov the powerful audience-building strategy of JV communities—whether you join one or create your own. 

In this episode, we discuss:

• How to turn your network of JV partners into a thriving community—creating tons of value for everyone involved—and leading to sustainable, long-term growth of your audience
• The 2 traits you must look for when adding members to your JV community (this skyrockets the value of the group for everyone)
• How to set the right membership price (and when a higher price is not necessarily the answer)
• And much more!

“The core promise is that we're all marketing and selling to the same types of audiences.” – Dov Gordon

Dov Gordon is lucky: he gets paid to do what he anyway did for free. For almost a decade, he ran the JVMM, an exceptional mastermind for high-caliber consultants and entrepreneurs—for free. But as it grew, it became a force of its own. The JVMM went to a paid membership model, and didn’t slow down a bit. Finally in early 2022, Dov shut down his own boutique coaching business and made the JVMM his primary focus.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Dov’s website
• Dov’s free gift

Credits:

• Guest: Dov Gordon
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: JV Networks (Dov Gordon) coming soon

~~~~~

Sheri Rosenthal is the founder of Wanderlust Entrepreneurs and has taught thousands of facilitators how to design, fill and profit from experiential retreats that allow them to stand out in their niche.

Hosts Linda Claire Puig and Ari Iny explore with Sheri the key elements for retreat success so that you can avoid mistakes and earn the kind of money that makes adding retreats to your business worthwhile. 

In this episode, we discuss:

• How to add transformational destination retreats to your business—so you can travel the world and have more fun while earning a lot more income
• Why the “after retreat” experience you create for your attendees is so important—and how to provide one that turns your attendees into lifelong fans
• The difference between a “live event in a pretty place” and a retreat (the latter makes a much bigger impact on your attendees!)
• And much more!

“A lot of people look at retreats and think about them as, ‘Oh, I'm just gonna cover my expenses,' or 'I'm gonna make a few thousand dollars.’ But there are many people making over a hundred thousand dollars—net, not gross—on their retreats. ” – Sheri Rosenthal

Sheri Rosenthal is known as one of the most sought after retreat strategists for coaches, speakers, and authors—and is the owner of Journeys of the Spirit Travel®, a boutique agency specializing in the planning and management of group travel. Through her Wanderlust Entrepreneur Community and her signature course, The Retreat Blueprint Program, she has taught thousands of facilitators how to design exceptional experiential retreats that allow them to stand out in their niche. She loves helping clients plan, fill and profit from transformational retreats that change lives in a huge way while adding serious income to their bottom line!

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Sheri’s website
• Sheri’s free gift

Credits:

• Guest: Sheri Rosenthal
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Lucrative Retreats (Sheri Rosenthal) coming soon

~~~~~

Lou Bortone, sometimes referred to as The Godfather of Video, has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. Before that, he spent 20 years as a marketing executive in the television and entertainment industries.

Hosts Linda Claire Puig and Ari Iny discuss with Lou how to conquer “camera shyness” and reach way more people with video marketing. 

In this episode, we discuss:

• The surprising reason why video marketing is actually a dream for introverts…and how to start using it for fast audience growth and to make yourself a go-to authority
• How to combine video with email to boost engagement (including what to put in the subject line and body copy)
• Why you should never follow a script while filming—and the simple alternative that helps you make more authentic and relatable videos
• And much more!

“Video in particular is a dream for introverts. We can stay at home in front of our computer and still do business around the world.” – Lou Bortone

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent more than 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of Video Marketing Rules: How to Win in a World Gone Video.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Lou’s website
• Lou’s free gift

Credits:

• Guest: Lou Bortone
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Video Marketing (Lou Bortone) coming soon

~~~~~

Adam Houlahan is founder of Prominence Global, an agency that's 100% dedicated to helping entrepreneurs all over the world do amazing things on LinkedIn. 

Hosts Linda Claire Puig and Ari Iny explore with Adam how to make friends with LinkedIn’s powerful algorithm so that it can send you huge amounts of organic traffic. 

In this episode, we discuss:

• 4 simple steps that make LinkedIn’s algorithm drive tons of your ideal prospects to your content (and how to turn that traffic into paying clients!)
• How Adam gets more than 40% of his prospects to show up at his virtual events by promoting with LinkedIn Events 
• Why you should never just fire off a bunch of different connection requests on LinkedIn as a business (and if you already have, how to fix it)
• And much more!

“The algorithm's there to help you. Most people are trying to game it or work around it. Therefore, it's also there to punish you.”   —Adam Houlahan

Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global.

He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering 5 times each year and is considered to be one of the world’s leading

experts in harnessing the power of LinkedIn for business. Adam is also the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Adam’s website
• Adam’s free gift

Credits:

• Guest: Adam Houlahan
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: LinkedIn’s Algorithm (Adam Houlahan) coming soon

~~~~~

Holly Chantal helps visionary coaches and service professionals enroll more clients into high-ticket offers—without launches or Facebook ads. And she does it primarily through the vehicle of messaging, which helped her own business blow up not once but several times! 

Hosts Linda Claire Puig and Ari Iny explore with Holly the foundational imperative of truly nailing your message—which comes across in everything you write, say and show about your business—and then matching your offer with that.

In this episode, we discuss:

• How to identify what makes your offer unique and craft a clear message that your clients can relate to—leading to a huge, consistent boost in sales
• When you should keep using the same messaging for your offer…and when you need to reinvent it to break through a plateau and keep growing
• How to build trust and confidence by showing prospects what it’s going to be like to work with you (and the results they’re going to get in the process)
• And much more!

“The way I look at messaging is it's really everything that you're sharing as a business owner.”

– Holly Chantal

For over a decade, Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth. If you’re looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward to getting consistent, qualified leads, then Holly is the one to call.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Holly’s website
• Holly’s free gift

Credits:

• Guest: Holly Chantal
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Messaging (Holly Chantal) coming soon

~~~~~

Donna Kozik is on a mission to get you published. Donna created the original Write a Book in a Weekend virtual event and now leads five additional “in-a-weekend” style programs. 

Hosts Linda Claire Puig and Ari Iny explore with Donna the dynamic business growth possibilities that derive from in-a-weekend events, as well as the practical structure of the weekends. The three of them brainstorm a variety of niches that could employ this strategy. 

In this episode, we discuss:

• How to host events that help attendees achieve a desirable goal in one weekend
• Why guiding people through a project from start to finish actually creates a new, urgent need…and how to position a higher-priced offer to be the no-brainer next step for your attendees
• How to design your weekend program to be “just right”—enough content to fulfill a promise your prospects can’t resist, but not so much that they become overwhelmed
• And much more!

“We're all creative, right? That's why we're here.”    —Donna Kozik

Donna Kozik is a USA Today and Wall Street Journal bestselling author most known as the creator and leader of the original Write a Book in a Weekend virtual event. Her mission: Let's get you published!

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Donna’s website
• Donna’s free gift 

Credits:

• Guest: Donna Kozik
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: In-a-Weekend Events (Donna Kozik) coming soon

~~~~~

Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. 

Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid.  

In this episode, we discuss:

• Tad’s story of a workshop “gone wrong”—and the surprising offer strategy that emerged, earning him thousands in unexpected revenue without any selling at all
• Why you do NOT have to choose between marketing that works and marketing that feels good
• How to tweak and test your offer so that people actually want to pay more for it
• The most common misunderstanding and misapplication of pay-what-you-can (so you don’t dig yourself a financial grave).  
• And much more!

“Because they feel respected and not pushed, this natural generosity comes out and people just want to give and want to contribute.”   —Tad Hargrave

Tad Hargrave is a hippie who developed a knack for marketing (and then learned to be a hippie again). He is a practitioner and proponent of “ethical marketing for uncertain

times” and helps hippies get more clients in ways that feel good to all involved.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Tad’s website
• Tad’s free gift 

Credits:

• Guest: Tad Hargrave
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Pay What You Can (Tad Hargrave) coming soon

~~~~~