Brian shares the story behind fatcork and how a career that started in the family wine distribution business eventually led him to launch his own company focused entirely on grower champagne. From harvesting grapes in Italy to working in the wine industry in New York City and ultimately starting fatcork in Seattle, Brian explains the path that led him to build a direct-to-consumer champagne business. 

Peter and Brian discuss the challenges of starting and sustaining a niche business, how the traditional wine distribution system works, and why fatcork takes a different approach by controlling the process from the grower’s cave in France to the customer’s doorstep.

They also talk about the realities of entrepreneurship, the long timeline required to build a business, and why Brian believes champagne should be opened not just for celebrations—but to create them.

Show Notes

Guest

Brian Maletis
Founder, fatcork

What fatcork Does

• Imports small-production champagne from growers in the Champagne region of France
• Stores and distributes it from a temperature-controlled champagne cave in Seattle
• Ships directly to consumers across the United States 
  fatcork

Topics Covered

The fatcork Business Model

• Importing champagne directly from small producers
• Operating as importer, distributor, and retailer
• Shipping champagne directly to consumers across the U.S.

Brian’s Path Into the Wine Business

• Growing up in a family wine distribution business in Portland
• Early experience delivering beer and wine to stores and restaurants
• A formative harvest experience in Italy
• Learning the wine industry while working in New York

Discovering Grower Champagne

• Moving to Seattle and entering the world of small-producer champagne
• Understanding the difference between major champagne houses and grower producers
• Why Brian focused his business entirely on grower champagne

Starting fatcork

• Completing the Executive MBA program at the University of Washington
• Writing the business plan that became fatcork
• Launching the company in 2010

Lessons From 16+ Years in Business

• The reality behind building a niche business
• Why entrepreneurship is harder than it often appears
• The importance of persistence and long-term commitment

Champagne and Everyday Moments

• Why champagne doesn’t have to be reserved for special occasions
• The idea of opening a bottle to create a special moment

Key Takeaway

Building a successful niche business often means committing to a very specific idea and staying with it for years. Brian’s experience with fatcork shows how focusing on a unique product—in this case, grower champagne—can create a differentiated business in a crowded market.

Resources

fatcork
https://fatcork.com

Podcast

The Field Guide
Practical marketing and leadership insights for business owners, hosted by Peter Wilson of BizMarketing.

They break down how their Community Card: a shared direct-mail postcard that helps service-based businesses stay top of mind through repetition, trust, and affordable shared advertising.

If you’re a business owner or marketer looking for real-world strategies that actually work, this episode delivers actionable insights you can use right away.

Claim your Free Community Card Mini-Course:

https://communitycardplaybook.com/communitycardhome?am_id=peter6658

Website: BigSkyAutomation.com

Youtube Channel: https://www.youtube.com/@BigSkyAutomation

Make sure you download today’s episode resources, including the free Lead Leak Detector Checklist, to get the full system we talk through today.

Free resource links: 

Lead Leak Detector Checklist:

https://bizmarketing.com/7-point-lead-leak-detector-checklist/ 

BizMarketing Free Resources:

https://bizmarketing.com/resources/ 

BizMarketing Newsletter Signup:

https://bizmarketing.com/small-business-marketing-newsletter/ 

The Field Guide Podcast:

https://bizmarketing.com/podcast/ 

This episode is a must-listen for agencies, marketers, and business owners who want clearer insights into where their leads come from and how to make every call count. Whether you’re using call tracking today or considering adding it to your tech stack, you’ll walk away with practical, real-world knowledge from one of the most trusted experts in the space.

With years of experience managing social channels for consumer brands, retail, and now the champagne importer fatcork, Ivy shares practical insights on:

• Why social media still matters for brand legitimacy and discoverability.
• How to choose the right platform (and why focusing on one is better than spreading yourself thin).
• Building community and engagement instead of chasing vanity metrics.
• Campaign examples that show the power of behind-the-scenes storytelling.
• Step-by-step advice for business owners just starting out, including defining your customer, clarifying your purpose, and creating a content calendar.

Whether you’re an entrepreneur, a local business owner, Ivy and Pete's discussion offers a clear, practical guide to making social media work for you.

In this candid conversation, Bianca shares the powerful shift to leading with intentions and focusing on who you want to become, not just what you want to achieve. 

She dives into her concept of “teamship,” the art of co-creating life with the companions who shape our journey, and opens up about the transformative role of authenticity and gratitude in her career and personal growth. From reality TV vulnerability to business resilience, Bianca’s story is a masterclass in building a life with depth, purpose, and staying power.

Connect with Bianca:

Instagram: https://www.instagram.com/biancadalessio/# 

Website: biancadalessio.com

But the story doesn't stop there. Tune in for a smarter, classier alternative: door hanger marketing. Learn how high-quality, hyperlocal, and trackable print pieces, combined with branded vehicles and boots-on-the-ground hustle, can drive real results without the littering or the side-eye from your HOA. If you’re a local business looking to grow, this one's for you.

Packed with real-world examples—from HVAC tune-up packages to auto shop loyalty perks—you’ll learn how smart businesses increase lifetime value without overspending. Plus, discover how LTV ties back to Customer Acquisition Cost (CAC) and why tracking both is critical to building a healthy, profitable business. If you’re ready to market smarter and grow with intention, this episode is your must-listen field guide.

You'll learn how to calculate CAC step-by-step, why it matters more than you think, and how it reveals the health of your marketing and sales pipeline. Peter shares real-world examples (including a 10-year client success story) and gives practical advice on reducing your CAC through smarter ad spending, better sales follow-up, and even pricing strategy. Plus, we share a free CAC tracking tool to help you take action immediately.

If numbers make you nervous, this is your safe zone. Tune in, get empowered, and start making data-driven decisions with confidence.

Hear how a father-son handoff and a heartfelt philosophy of kindness have helped shape a resilient, respected brand in the Pacific Northwest and beyond.

If you're a business owner thinking about a rebrand—or even just refining your brand—this episode offers practical insight. We break down what triggered our change, the process we followed, lessons we learned, and why clarity in branding matters more than being clever. 

Stephen shares the three hidden stories every business possesses—and how to use them to win customers. He also details his "Magnificent Seven" reasons why people buy, and the four essential questions to ask before telling any story. He offers practical insights on how to conduct effective sales calls, emphasizing the importance of making emotional connections while keeping the prospect – not the seller – as the hero of the story.

Whether you're in B2B or B2C sales, this episode provides valuable techniques for improving sales conversations, building better relationships, and crafting compelling stories that resonate with your audience.

Stephen also shares a generous offer for listeners: a free sales call review and access to his call script template at stephensteers.com/podcast.

The second part features the podcast created by NotebookLM, centered on Allan Dib's book, The 1-Page Marketing Plan. Peter discusses key marketing strategies for small business owners, including identifying the ideal customer, crafting effective messaging, and developing a lead capture system.

Join them for practical insights and actionable steps that can help drive business growth and improve customer relationships.

Key topics they discussed:

- Michael's background and motivation for writing "Shy by Design"
- The power of curiosity in personal and professional growth
- Building meaningful connections through small, intentional actions
- Embracing one's natural tendencies rather than trying to fit a preconceived mold
- Strategies for networking and relationship-building, especially for introverts
- The value of lifting others up as you progress in your own career

Michael weaves in personal stories that bring his principles to life. He shared one story about a meeting with an influential author that illustrates the unexpected impact of perseverance and kindness in networking:

This story beautifully encapsulates Michael's message about the power of authentic connections and the importance of not giving up after initial setbacks.

Michael's book, "Shy by Design: 12 Timeless Principles to Quietly Stand Out" offers valuable insights for anyone looking to understand and embrace their introverted nature while making a lasting impact in their personal and professional lives.

Find the book on Amazon [link]
Michael Thompson's Website 

Join Peter Wilson, President of bizmktg.com, and Chris Goldman, Marketing Strategist and Business Coach, as they reveal the secrets to creating sales pitches that not only resonate but win.

Peter and Chris dive into April Dunford’s must-read book *Sales Pitch: How to Craft a Story to Stand Out and Win*. They explore the shift from traditional sales tactics to a more customer-centric approach, where building trust and helping clients navigate decisions is key. 

Chris shares a story about how he once considered building his own fence to save money, only to realize that the expertise and service offered by professionals far outweighed the cost savings of doing it himself. It’s a perfect metaphor for businesses who think they can DIY their marketing—only to find that working with experts brings better results with less hassle.

Through the lens of storytelling frameworks like the hero’s journey and problem-solution pitching, Peter and Chris highlight the importance of understanding the high stakes for decision-makers. They explain why so many sales pitches end in no decision and offer strategies to overcome buyer hesitation by positioning your product or service as the solution to a real problem—one that helps, not just sells.

Ready to transform your marketing approach? 

bizmktg.com is offering a free consultation to help you gain clarity on your marketing needs and offer strategies to grow your business.
Book your free consult today: "Book Consultation"

Key takeaways from this episode include:

- The importance of continuous recruitment in the construction industry

- Debunking common hiring myths that hold contractors back

- Leveraging AI and modern tools to streamline the hiring process

- Creating compelling job ads that attract top talent

- The value of pre-employment assessments in ensuring long-term employee retention

Paul offers invaluable insights into building a robust hiring pipeline, from crafting the perfect job ad to implementing a comprehensive onboarding process. Whether you're a small HVAC company or a growing remodeling business, this episode provides actionable strategies to transform your recruitment efforts.

Don't miss out on Paul's generous offer for podcast listeners, including free assessments and a discount on Contractor Staffing Source's services. Tune in to discover how you can build a stronger, more reliable workforce in today's competitive construction market.

🚀 Ready to Transform Your Recruiting?  

Don’t miss the opportunity to get personalized advice from Paul Sanneman, founder of Contractor Staffing Source. Schedule a **FREE recruiting consultation** today and discover how you can supercharge your hiring process with AI. [Book your consultation here!](https://api.leadconnectorhq.com/widget/booking/UgwnkEr3tviQdrUGd0Ux)

Learn more about Contractor Staffing Source

https://contractorstaffingsource.com

NEED HELP WITH MARKETING YOUR SERVICE BUSINESS?

📈 Get a FREE 45-Minute Marketing Analysis of Your Business!

Ready to take your business to the next level? Schedule a complimentary 45-minute marketing analysis with our experts. Discover new strategies to grow your brand and increase your revenue. [Click here to get started!](https://bizmktg.com/contact-bizmktg-com/)

🎙️ Listen to Our Podcast: "Biz and Life Done Well”  

Tune in to the "Biz and Life Done Well" podcast for insightful conversations on business growth, marketing strategies, and living life to the fullest. [Listen now!](https://bizmktg.com/podcast/)

Key topics covered:
Recent examples of domain listing scams (Domain Listings, LLC and Domain Directory, LLC)
How these scams operate and why they provide little to no value
Red flags to watch out for in suspicious mail and invoices

Consider these legitimate (often free) alternatives for business listings:
Google Business Profile (formerly Google My Business)
Bing Places for Business
Yelp (basic listing)
Better Business Bureau (basic listing)
Industry-specific directories
Local Chamber of Commerce
Facebook Business Page
Apple Maps (for brick-and-mortar businesses)

Timestamps:
0:00 Introduction to the scam
0:30 Breakdown of recent scam attempts
1:00 How the scam works
1:30 Red flags to look out for
2:00 Legitimate directory alternatives
4:00 Conclusion and safety tips

Don't waste your money on unnecessary "services." Stay informed and protect your business!

💼 Need help with your online presence? Book a consultation with us:
https://bizmktg.com/contact-bizmktg-com/

Peter sits down with Jan Rutherford, a former Green Beret turned executive coach and author, to discuss his new book "Becoming a Self-Reliant Leader: How Grit and Discipline Forge Indomitable Teams."

Rutherford shares his unique journey from military service to the corporate world, emphasizing how his experiences shaped his leadership philosophy. He introduces the concept of "crucible expeditions," intense outdoor leadership experiences that form the backbone of his leadership development approach.

Key topics include:

- The importance of being "squared away" as a leader

- How vulnerability can be a leadership superpower

- The critical balance between results and relationships in leadership

- The role of intentionality in setting direction, pace, and tone for teams

Rutherford offers valuable insights on creating self-reliant leaders who can build and inspire high-performing teams, drawing parallels between wilderness expeditions and corporate leadership challenges. Whether you're a seasoned executive or an aspiring leader, this episode provides actionable wisdom to enhance your leadership skills and create more resilient, effective teams.

Don't miss this compelling conversation on leadership, personal growth, and the power of facing your own crucibles.

Want to learn more about becoming a self-reliant leader?

Visit the website: https://selfreliantleadership.com

Connect with Jan Rutherford on LinkedIn: https://www.linkedin.com/in/janrutherford/

Buy the book on Amazon: https://a.co/d/c8kzXDT

Whether you’re a seasoned podcaster or just starting out, this video offers valuable insights into streamlining your podcast production workflow, from recording to publishing. Learn how to leverage AI for generating episode descriptions and titles, and discover the secrets behind six years of successful podcasting.

Have questions about podcasting or have some tips to share? Please email us!

podcast@bizmktg.com

Peter and Emily address the following listener challenges:

• Ken - shares his struggle with maintaining a positive attitude amidst daily monotony. Peter offers strategies for breaking the routine, setting new goals, professional development, and the importance of delegation.
• Brazos - a former intern turned creative director, discusses issues with effective communication within his agency. Peter and Emily share their own communication tools and processes, such as weekly one-on-ones, team meetings, and leveraging technology for better project management.
• Darlene from Aussie Pet Mobile seeks advice on hiring and retaining employees. The conversation covers establishing core values, maintaining strong organizational norms, providing growth opportunities, and the importance of offering competitive benefits.

Join Peter and Emily as they provide practical tips, share personal experiences, and recommend resources like James Clear’s "Atomic Habits" and Keith Cunningham’s "The Road Less Stupid" to help you overcome your business hurdles and achieve long-term success.

Tune in for expert advice, engaging stories, and actionable strategies to navigate the complexities of running a business. Whether you’re struggling with daily tasks, team communication, or employee retention, this episode has something valuable for every business owner.

Discover the origin of the Blue Water name and how Kirk's love of fishing inspired it. Learn about the couple's design-build philosophy, which focuses on understanding how clients live in their homes in order to create spaces that flow and function optimally for each family's unique needs.

Kirk, a third-generation builder, discusses Blue Water's specialty in renovating older homes, including the challenges of bringing unfinished basements and cramped spaces up to modern standards while maintaining budgets. Donna shares her role in the design process and how she helps clients navigate the multitude of decisions to achieve a cohesive, personalized design.

The Gronvolds also share memorable client stories, from a young family's basement turned dream space, to a studs-out remodel of a client's childhood home. Hear how Kirk and Donna work together as a team and why they love seeing the impact their work has on their clients' daily lives.

Whether you're considering a home remodel or simply enjoy a behind-the-scenes look at a successful family business, this episode of Biz and Life Done Well offers valuable insights and inspiration. Tune in for an inside look at the world of home renovations with the talented team at Blue Water Design Build.

Resources:
website - Blue Water Design Build
podcast home - Biz & Life Done Well

Jake highlights the cost-effectiveness and streamlined nature of receivership compared to traditional bankruptcy. He shares insights into the process, including voluntary and involuntary receiverships, and the motivations behind choosing this route. He also delves into the types of work RTC handles, emphasizing their diverse expertise in lending, business management, and operations. 

The conversation touches on specific cases, such as a successful turnaround in the cannabis industry, and Jake offers advice for entrepreneurs on the importance of due diligence and proper legal preparation. 

Visit RTCReceivers.com to learn more about RTC and contact Jake.

Here are some key takeaways from Peter's interview with Lillyan:

1. Lillyan transitioned from aspiring to be an oil painter to becoming a successful graphic designer and business owner. She got her bachelor's degree in fine arts oil painting but realized it would be difficult to make a living as an artist, so she pursued graphic design instead, getting a master's degree in media design1.
2. Lillyan and Peter Wilson, the interviewer, have known each other since around 2013 when their businesses shared office space together. Peter helped Lillyan and her business partner build out the office space1.
3. Networking through the Edmonds Chamber of Commerce was crucial for Lillyan in getting graphic design clients when she was first starting her freelance business. The connections she made helped jumpstart her business1.
4. The Branding Iron offers a wide range of services including graphic design, logo design, website design, printing, signage, and more. They work with a variety of clients from small businesses to nonprofits to city governments1.
5. Lillyan has seen her clients' businesses grow over the years as she's worked with them. She enjoys establishing long-term relationships and watching their success1.
6. Post-COVID, Lillyan has seen a huge increase in producing materials for events as businesses and organizations sponsor more community events to market themselves1.
7. While Lillyan initially worried that print might die out in the digital age, she's realized there will always be a need for printed materials. The key is diversifying services to include digital offerings as well1.

In summary, the interview provides an interesting look at Lillyan's journey as an artist and entrepreneur, the importance of networking and community involvement for business growth, and how The Branding Iron has evolved its services over the years to meet changing client needs. Lillyan's story demonstrates the rewards of pursuing one's passions while also being adaptable in business.

Resources:
The Branding Iron

Whether you're dealing with stress, anxiety, or just looking for a new way to approach life's challenges, this conversation offers practical solutions for personal growth. Perfect for anyone looking to find balance and enhance their wellbeing, this episode is a heartfelt exploration of what it means to truly change from the inside out.

Resources

• Goodwin Hypnosis Website
• Goodwin Hypnosis YouTube Channel

Need help with your marketing? Contact bizmktg.com
Schedule a no-obligation marketing consultation

This discussion delves into JC's business philosophies, his proactive approaches to overcoming operational challenges, and his commitment to exceptional customer service. Gain insights into the strategic decisions that propelled Defensive Driving School to the forefront of the industry and the lessons learned along the way. 

Contact:
Lyons Creek Dental Care - Chris Rafoth, DDS

Hear about the challenges and successes of running a commercial real estate company, from property management to navigating the market shifts caused by the COVID-19 pandemic. Natalie, Peter, and Chris also dive into the importance of community, supporting local businesses, and the role of effective branding and marketing in the real estate industry. This conversation provides real insights into the business of commercial real estate, the impact of thoughtful leadership, and the journey of redefining a company's identity.

Get in touch with Key Choice Commercial:

https://keychoicecommercial.com/

Get in touch with bizmktg.com
https://bizmktg.com

Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belonging and community. This personal touch included customized mugs for regular patrons, underscoring the pub's dedication to making customers feel special and valued.

Peter shares a memorable story about Kenneth Wood, owner of Woodson's Aberdeen (Scotland), who demonstrated exceptional care by giving away his personal gold Cross pen to a fisherman looking for pens for his children. 

Through these stories, the episode conveys a powerful message about the significance of going "beyond the pickle" - that is, exceeding customer expectations in unique and memorable ways. It serves as a testament to the impact of personalization and genuine care in fostering loyalty and making a lasting impression on customers.

We are looking for more stories of companies that "go beyond the pickle." Send us an email podcast@bizmktg.com if you have story to share.

This episode is a follow-up to episode 101 "Give ‘Em The Pickle – A Tale Of Exceptional Customer Service." on Bob Farrell's legendary approach to customer service, tying in the importance of personal touches in the service industry.

David shares his journey from capturing the spirit of high school sports through photography to leading advertising efforts that support school programs across Washington State. Hear how Play On Sports leverages digital platforms to connect communities, enhance the visibility of student athletes, and provide meaningful opportunities for businesses to engage with local schools. 

Join us for a conversation that not only peeks behind the curtain of high school athletics management but also explores the impact of digital innovation on sports, education, and community engagement.

Contacts:
David Willoughby - Playon! Sports (360) 820-4451

Podcast: podcast@bizmktg.com

This story isn't just about pickles; it's about those little extras that make customers do the happy dance.

Key Takeaways:

• The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, where the excitement was palpable, and the ice cream bowls were legendary.
• The Pickle Incident: A regular customer's request for an extra pickle led to a moment of truth for Bob Farrell. This seemingly small detail sparked a major shift in customer service philosophy.
• Bob's Response: Recognizing the importance of customer satisfaction, Bob made the pickle free, symbolizing the company's commitment to going the extra mile.
• The "Give Them the Pickle" Philosophy: This became a metaphor for exceeding customer expectations and personalizing the service experience.
• Applying the Lesson: Identifying your business's "pickle" – that unique element that delights customers – is crucial for creating memorable experiences.

Bob Farrell and Sweetwater's examples teach us that exceptional customer service isn't just about solving problems; it's about creating positive, unforgettable experiences. By focusing on the details, businesses can build lasting relationships and turn customers into advocates. What small gesture can your business make today to "give them the pickle"?

One of Peter’s favorite episodes features Doug Lofstrom. Doug shares his story of beginning his professional painting career at the age of 79.
Episode 9 with Doug Loftstrom

See all our episodes here
Biz and Life Done Well Podcast

Claim the $3,500 video and 1PMP offer by booking a consultation here:

https://bizmktg.com/contact-bizmktg-com

Peter and Erich will fill you in on the details and help your business win in 2024.

Now, we want to hear from you! We're looking for stories about your business experiences - the successes, the challenges, and even the humorous moments. Your stories are a valuable part of the business community, and we believe they can inspire and educate others.

If you have a story to share, please email us at podcast@bizmktg.com. Your experience could be the highlight of our next episode, and a chance to share your business with a wider audience.

Looking forward to your amazing stories!

Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. 

Content Strategy for Leadership Coaching: A Multi-Faceted Approach

Anne's approach to content creation and lead nurturing is multifaceted, integrating various digital platforms and content types to engage her audience effectively.

Creating Evergreen Content:

Anne understands the importance of creating evergreen content, such as comprehensive guides or collections of themed blog posts, to provide lasting value to her audience. This strategy not only helps in capturing leads but also establishes Anne as a thought leader in the coaching industry.

Leveraging Digital Platforms:  

Anne's utilization of LinkedIn exemplifies how digital platforms can be used to reach a broader audience. By sharing insightful blog posts and engaging directly with her followers, Anne fosters a community of professionals interested in leadership development.

Offering Value Through Downloadable Resources:  

Understanding the digital landscape, Anne contemplates offering downloadable resources like PDFs, checklists, or case studies. These resources provide tangible value and encourage potential clients to engage more deeply with her services.

Client Success Stories:  

Sharing client success stories and testimonials is another impactful approach Anne considers. These stories not only showcase her coaching effectiveness but also resonate with potential clients who can see real-life transformations.

Interactive Content:  

Anne recognizes the potential in interactive content like webinars or live Q&A sessions. These formats not only engage her audience in real-time but also allow for a more personal connection, crucial in the coaching industry.

Expanding Reach and Nurturing Leads  

Anne's strategies extend beyond content creation, focusing on nurturing leads and expanding her reach. Her ideas of seasonal offers and personalized engagement exemplify a deep understanding of her client base and their needs.

Seasonal Offers:

Anne considers introducing seasonal offers that align with her clients' life cycles, such as New Year's specials or reflection sessions during Thanksgiving. These timely offers cater to the specific needs of her clients at different times of the year.

Physical Tokens of Appreciation:  

To create a more personal connection, Anne thinks of sending physical tokens like journals or stickers to her clients. These gestures not only show appreciation but also keep her coaching services top-of-mind.

Authentic Engagement:

Throughout the conversation, Anne emphasizes the importance of authenticity in her engagement with clients. Whether through direct appeals for referrals on LinkedIn or sharing personal insights in her content, Anne's genuine approach is key to building lasting relationships.

Want To Learn More?
Interested in learning more about “The 1-Page Marketing Plan” by Allan Dib and how it can transform your business? Schedule your free marketing review with bizmktg.com today.
“BOOK A CALL WITH US”

The discussion, peppered with Paul's in-depth knowledge and experience, offered a fresh perspective on what SEO means for businesses today and how it's more than just about rankings.

SEO: Beyond Rankings

Traditionally, SEO has been all about securing the top spot in search engine results. However, Paul challenges this notion, emphasizing that high rankings, while important, are just a piece of the puzzle. The real success of SEO lies in its ability to drive actual sales and meaningful customer interactions. In today's digital landscape, it's vital to look beyond the rank and focus on the bigger picture.

The Changing Face of SERPs

Search Engine Results Pages (SERPs) have undergone significant changes, affecting the way businesses approach SEO. With these changes, the once coveted top spot doesn't hold the same value it used to. Paul suggests shifting focus to 'organic conversion optimization.' This strategy is about creating content that not only ranks well but also effectively engages and converts visitors into customers.

Landing Pages and User Engagement: The Unsung Heroes

Another critical aspect that Paul highlights is the role of landing pages, particularly in Google Ads. A well-optimized landing page can significantly enhance the effectiveness of your SEO efforts. Moreover, user engagement metrics have become increasingly relevant, influencing how search engines rank content. Businesses need to pay attention to how users interact with their site and content, using these insights to optimize their SEO strategies.

Want help with your online marketing? Book a free appointment with bizmktg.com

🤔 Feeling at her wits' end and craving authenticity, Anne grapples with the challenge of doubling her client base. Her tool of choice? The groundbreaking "1-Page Marketing Plan" (1PMP) by Allan Dib.
Join us for the first episode of this series as we conduct a detailed audit of her business, exploring her unique journey from a background in organizational development to establishing a thriving coaching practice.

✅ Don't forget to like, share, and subscribe for more incredible stories and expert advice on taking your business and life to new heights! 🚀
#CoachingSuccess #1PMP #MarketingMakeover #BusinessGrowth #PersonalBranding #DigitalStrategy #BizAndLifeDoneWell

Learn more:
Get help with your marketing. Book a consultation with Peter Wilson of bizmktg.com here:
https://bizmktg.com/contact-bizmktg-com

Listen to the podcast episode featuring leadership coach Anne Garing:
https://bizmktg.com/podcasts/leadership-coach-anne-garing

Need leadership coaching. Book a consultation with Anne Garing:
https://annegaringcoaching.com

Here is the full list of apps discussed in this episode:

Remarkable - A note-taking app that syncs with the Remarkable tablet, offering convenience across devices like iPads and iPhones. Download Remarkable

Slopes - Ideal for skiing enthusiasts, this app tracks ski runs, speed, vertical feet, and offers a 3D view of ski areas. Download Slopes

AnyList - A user-friendly app for organizing grocery or shopping lists and storing recipes, with options for family sharing. Download AnyList

AutoSleep - Tracks sleep patterns, including deep and normal sleep, helpful in managing sleep issues. Download AutoSleep

My Noise - Creates ambient sounds for improving sleep quality or masking distractions during the day. Download My Noise

Libby - Provides access to a wide range of free audiobooks and eBooks through library cards. Download Libby

Hoopla - Another excellent app for free audiobooks and eBooks, using a library card. Download Hoopla

Google Photos - A photo storage and sharing app, known for its sorting capabilities and user-friendly interface. Download Google Photos

Adobe Creative Cloud - A suite of applications for creative work, offering limitless potential and cross-device functionality. Download Adobe Creative Cloud

ChatGPT - An AI-powered app, notable for its voice interaction feature, reminiscent of the AI in the movie "Her." Download ChatGPT

iPhone Weather App - A comprehensive weather app with a user-friendly interface, pre-installed on iPhones. iPhone Weather App (Note: This app is pre-installed on iPhones and may not have a separate download link).

Let us know what apps you like. Send an email to podcast@bizmktg.com and we’ll mention it on a future episode of biz and life done well.

Here’s a breakdown of the tools mentioned in this episode:

Emily

Task Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It integrates with Google Tasks and Calendar too.

Daily Kairos Book - This is a personal tool, a helpful journal for daily thankfulness and prayer.

Ann

MX Master 3S Mouse - Mentioned by Ann. It's an ergonomic mouse that's comfortable for long hours of computer use.

Laptop and iPhone - Essential electronics for her work and personal life.

Kindle and Candle Lighter - Ann's personal favorites, including a Kindle for reading and an electronic candle lighter.

Marcel

iPad and iPad Pencil - A creative tool for digital art and illustrations, providing a different setting from the laptop.

Peter

Remarkable 2 (E Ink Tablet) - A versatile tool for note-taking, organizing notes into folders and notebooks, with the ability to email specific pages as PDFs.

Digital CountdownTimer - A great focus tool. It's a simple timer that helps with time management and focused work.

Here’s a list of the books mentioned in this episode:

1. “Remarkably Bright Creatures” by Shelby van Pelt.

2. “Ideal Team Player” by Patrick Lencioni.

3. “The Six Types of Working Genius” by Patrick Lencioni.

4. “Adrift” by Scott Galloway.

5. “American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer” by Kai Bird and Martin J. Sherwin.

6. “Sapiens: A Brief History of Humankind” by Yuval Noah Harari.

7. “Kristen Lavransdatter” by Sigrid Undset, which is a historical trilogy and a Nobel Prize-winning book.

8. “One Page Marketing Plan” by Allan Dib.

In today’s rapidly evolving technological landscape, the movie "Her" serves as a poignant exploration of the relationship between humans and artificial intelligence (AI). The film delves into the emotional and ethical complexities that arise when a man forms a deep connection with his AI operating system. But how far are we from this fictional narrative becoming a reality?

The Emotional Depth of AI

As AI technologies like chatbots and virtual assistants become increasingly sophisticated, questions arise about their potential to offer emotional support and companionship. While these systems are designed to understand and respond to human language, can they ever truly comprehend human emotion? The general consensus is one of caution. Although AI has made significant strides, replacing human interaction with machine-generated responses could lead to a society where genuine relationships are devalued.

Privacy Concerns and Ethical Dilemmas

Another pressing issue is the ethical implications of AI, especially when it comes to privacy and data security. In the movie “Her,” the AI system knows intimate details about the protagonist’s life, raising concerns about how much personal information these systems should have access to. This leads to a broader discussion about the urgent need for legislation to regulate these rapidly advancing technologies. Trust in AI is not just about the algorithms; it’s also about the people programming them. As AI continues to evolve, so should the laws that govern its use.

The Existential Questions

Finally, the advent of AI brings forth existential questions about the future of humanity. Can we coexist with increasingly advanced AI, or are we setting ourselves on a path to obsolescence? Opinions are divided. Some argue that AI could mark “the beginning of the end for humanity,” while others are more optimistic. They believe that humanity has the resilience and ingenuity to adapt and thrive, even in a world increasingly influenced by AI.

—

In conclusion, the movie “Her” serves as a compelling lens through which to examine the ethical and emotional implications of AI. As we continue to integrate these technologies into our daily lives, it’s crucial to approach them with a sense of caution and responsibility, always considering the broader impact they may have on society.

Feeling overwhelmed by the endless marketing options and strategies out there? Trust us, you're not alone. Marketing can feel like a maze, but it doesn't have to be. Let's break down how you can tackle "marketing overwhelm" and make the most out of key platforms.

Start with a 1-Page Marketing Plan
Before diving into the sea of marketing platforms, create a one-page marketing plan. It's your roadmap, helping you identify your target audience and core messaging. This simple document can be your north star, guiding you through the marketing wilderness.

Read our blog post about The 1-Page Marketing Plan
Listen to our podcast series about The 1-Page Marketing Plan - Find episodes with **1-PMP Series** in the title.
Buy "The 1-Page Marketing Plan" by Allan Dib

The Benefits of Key Marketing Platforms

1. Your Website: Your Digital HQ
Benefits:
- Full control over content and user experience
- SEO helps you rank higher in search results
- A hub for all your marketing activities

Your website is your digital headquarters. It's the one place online where you have complete control. Make sure it's optimized for search engines (SEO) and regularly updated with valuable content like blog posts.

2. Google Business Profile: Your Local Billboard
Benefits:
- Boosts local search visibility
- Provides essential business information
- Allows customer reviews that build trust

If your business has a physical location that customers come to or you are a service area business, a Google Business Profile is a must. It's like a local billboard that pops up when people search for services like yours. Keep it updated with your latest hours, services, and customer reviews.

3. Facebook: The Community Builder
Benefits:
- Connects you with a broad audience
- Allows targeted advertising
- Facilitates customer interaction and feedback

Facebook is the town square of the digital world. It's a great place to build a community around your brand and connect with a broad audience. Use it for everything from customer service to targeted advertising.

4. Instagram: The Visual Storyteller
Benefits:
- Showcases your products/services in a visual way
- Reaches a younger demographic
- Allows for creative branding

Instagram is where you can let your brand's personality shine through visually. It's especially effective for products that photograph well and for reaching a younger audience.

5. LinkedIn: The Professional Network
Benefits:
- Builds B2B relationships
- Showcases your expertise
- Helps in hiring and partnerships

LinkedIn is your go-to for anything B2B. It's where you can network with other businesses, showcase your expertise, and even find your next star employee.

6. Email Marketing Campaigns: The Direct Line
Benefits:
- Direct line to your customers
- High ROI
- Allows for personalized messaging

Email marketing is the unsung hero. It offers a direct line to your customers and tends to have a high ROI. Use it for everything from product announcements to sharing valuable content.

The Full-Circle Approach
Remember, these platforms should work together in harmony. Your website content can be shared on Facebook, which can be promoted through Instagram, and so on. It's all interconnected, creating a full-circle marketing approach that maximizes your efforts.

Need Help? Reach Out!
If you're still feeling overwhelmed, don't hesitate to schedule a free marketing consultation with bizmktg.com today. Schedule Now

Seasonality can be a double-edged sword for small businesses, especially those in the home services industry like roofing, painting, and HVAC. While the peak season brings in a flood of business, the off-season can be a challenging time. But what if you could even out the peaks and valleys through effective marketing? In this blog post, we'll explore some actionable strategies to help you do just that.

Many small businesses in the home services sector experience a surge of customer demand during specific seasons. For example, HVAC services are in high demand during the summer and winter months, while painting and roofing services may see a spike in the spring and summer. However, this seasonality can lead to operational challenges, such as overwork during peak times and idle resources during the off-season.

Proactive Marketing: The Key to Success

One of the most effective ways to tackle seasonality is through proactive marketing. Here are some strategies to consider:

Email Marketing

Use your email list to send out timely reminders to your customers. For instance, if you're in the HVAC business, remind your customers to get their furnaces checked before winter sets in. You can even offer special incentives to encourage early bookings.

Remarketing Ads

If you've had visitors to your website who didn't convert, consider using remarketing ads to re-engage them. This is particularly effective for people who were interested but didn't pull the trigger for some reason.

Showcase Your Work

Use your marketing platforms to showcase the projects you've completed. This not only builds credibility but also keeps your business top-of-mind for potential customers.

Early Booking Incentives

Offer special incentives for customers to book your services in advance. This can help you manage your schedule more effectively and avoid the rush during peak seasons.

Seasonality doesn't have to be a hurdle for your small business. With a proactive marketing strategy, you can smooth out demand, optimize your operations, and keep your business running efficiently all year round. So why wait? Start planning your marketing strategy today and get ahead of the seasonality curve.

Need help with marketing your business. Book a free consultation with us today. We’ll assess your needs and help you come up with a plan to win online.

Consider the story of a company whose origin was rooted in providing a service for their grandmother. This experience led to the creation of their brand mantra: “Only the best for grandma.” This phrase became a part of their brand personality and informed their approach to customer service. It also became a powerful referral tool. When customers heard this story, they were more likely to refer the company to others, knowing that they would receive the same level of care as “grandma.”

Another example is a dental clinic that implemented a referral program. For every referral made, both the referrer and the referred received a $15 Starbucks card. This strategy incentivized referrals, but it also did something more. It made customers feel appreciated and empowered them to provide value to someone else. The Starbucks card was not just a bonus, but a token of appreciation for their help in growing the business.

The podcast also discusses the concept of the “rule of 250,” which suggests that each person has about 250 people in their general sphere of influence. This means that each customer who refers your business potentially exposes you to a network of 250 other people. This network effect can dramatically increase the reach and impact of your referral strategy.

Moreover, the podcast emphasizes the importance of specificity when asking for referrals. Instead of a blanket request for any referral, guide your customers towards the type of referrals that would benefit your business the most. For instance, if you specialize in serving home service contractors, make sure your customers know this. The more specific you are, the more likely your customers will think of potential referrals.

These real-world examples and concepts demonstrate that orchestrating and stimulating referrals is not just about asking for them. It’s about creating a narrative, showing appreciation, and being specific in your requests. It’s about turning your customers into advocates for your business. By actively seeking referrals in this way, you’re not just growing your business, but also creating a community of customers who feel valued and engaged. So, if you’re looking to unlock exponential growth, start stimulating and orchestrating referrals today, and watch as your business flourishes.

Chris emphasized the importance of transforming a customer base into a fan base. He highlighted the significance of providing a world-class experience that not only retains customers but also turns them into advocates for your business. This approach, he explained, is key to unlocking the continuous lifetime value that customers can offer.

We explored the concept of upselling and the positive impact it can have on a business. Upselling, when done authentically and with the customer's needs in mind, can deliver additional value to the customer and increase their engagement with your business. This strategy can be particularly effective when a business offers a range of products or services at different price points.

We also discussed the importance of improving product and service quality. Businesses should always strive to enhance their offerings, not only to justify price increases but also to ensure they are meeting their customers' evolving needs and expectations.

The conversation then shifted to the concept of 'reactivation' - reaching out to past customers and re-engaging them with your business. This strategy can be a gold mine for businesses, as past customers are already familiar with your brand and are more likely to make a purchase than new prospects.

Finally, we discussed the importance of frequency and how increasing the frequency of purchases can significantly boost customer lifetime value. This strategy can be applied to a wide range of businesses, from car washes to dental practices.

In conclusion, increasing customer lifetime value is a multifaceted process that involves upselling, improving product and service quality, reactivating past customers, and increasing purchase frequency. By implementing these strategies, businesses can build a loyal fan base that provides continuous lifetime value. Stay tuned for our next episode where we will continue to explore more strategies to grow your business.

Here are some key points:

• The Importance of the 'After Phase': The period after a customer has made a purchase is crucial. It's during this phase that businesses have the opportunity to deliver a world-class experience. This involves not just selling customers what they want, but also giving them what they need.
• Using Technology to Reduce Friction: The author highlights the importance of using technology to make the customer experience smoother. A prime example is Apple's introduction of the iTunes store, which made it significantly easier for customers to get music onto their iPods, thereby boosting sales.
• Becoming the Voice of Value: Businesses should aim to continuously provide valuable information to their customers. This enhances their experience and relationship with the brand. Whether you're a dentist sharing oral health tips or a plumber advising on what not to put down the sink, providing valuable information can help deliver a world-class experience.
• Sharing the Effort that Goes into Products or Services: The author encourages businesses to tell customers about the effort that goes into their products or services. This can make the product or service more appealing and create a sense of appreciation among customers. For instance, Guinness turned the long pouring time of their beer, initially seen as a negative, into a positive by emphasizing the effort that goes into pouring the perfect pint.

Delivering a world-class customer experience involves more than just selling a product or service. It requires providing additional value, reducing friction with technology, and educating customers about the effort that goes into your offerings. By doing so, businesses can create loyal customers and even turn them into cheerleaders for their brand.

The conversation starts with a bang, defining leads as potential customers who have shown interest in your product or service. But here's the kicker: they compare the process of converting leads into sales to buying a gumball from a gumball machine. Yes, you read that right. A gumball machine. Apparently, people buy from companies and individuals they know, like, and trust, just like they would trust a gumball machine to dispense a gumball after they insert a coin. Who knew business could be so... chewy?

Next, they discuss the importance of positioning your brand, product, or service correctly. They share a hilarious story about a world-renowned violinist, Joshua Bell, who usually earns a thousand dollars a minute for his performances. But when he played at a subway station for an hour, he only made $32. Why? Because the commuters didn't recognize him or understand the value of his music. It's like playing Mozart at a Metallica concert – it just doesn't fit.

The conversation then shifts to the importance of value in your products or services. They argue that businesses should not just sell a service or a product, but also sell themselves as a guide, a champion, and a helper for their customers' success. It's like being a superhero, but instead of saving the world, you're helping customers find the perfect product or service.

The podcast ends with a discussion on transitioning from a pest to a welcome guest. They emphasize the need to bring value to customers' lives and position oneself as a helper rather than someone desperate to make a sale. They compare it to proposing marriage on a first date – it might work once in a blue moon, but it's not a strategy you want to stake your business on.

Chris shares his experience with door-to-door sales. He explains that the key to success in this field is not to be a pest, but a welcome guest. He shares a quirky technique that involves knocking on the door four times (apparently, any more or less is a turn-off), backing away from the door, and looking down the street. As tempting as it is to peek through the window, he advises against it. Let the homeowner size you up first. When they ask, "Can I help you?" that's your cue to introduce yourself. It's like playing a game of "Knock, Knock, Who's There?" but with the potential to make a sale at the end. This unconventional approach turns the tables, making the homeowner the initiator of the conversation, and positioning the salesperson as a responsive helper rather than an intrusive pest. So, if you ever find yourself selling door-to-door, remember: four knocks, step back, and let them make the first move. It's a dance, not a sprint!

In conclusion, converting leads into sales is not just about making a quick sale. It's about building trust, positioning your brand correctly, and providing value to your customers. It's about transitioning from being a pest to becoming a welcome guest in your customers' lives. And if all else fails, remember the gumball machine.

Our discussion is anchored in Chapter 5 - nurturing leads. In the preceding episode, we ventured into the art of capturing leads, a method of getting potential clients to willingly part with their information, creating a gateway for your follow-ups. With email being the most efficient prospecting tool, we're keen to explore the digital strategies for nurturing leads.

Every time you click on an enticing ad and submit your email for more details, you essentially subscribe to a company's lead nurturing program. The firm stores your details and initiates various campaigns aimed at securing your patronage. But here's the key: knowing who your target market is and understanding their purchasing readiness is the cornerstone to effective marketing.

Many companies focus solely on the immediate 3% ready to purchase. But an often overlooked, yet significantly larger section of the market is the 30% who may be interested but aren't yet ready to buy. That's a tenfold increase in your market base. Nurturing these leads requires consistent engagement, value addition, and refrain from hard-selling to avoid alienating them.

Successful nurturing means when they're ready to buy, they think of you first. How? By offering compelling, valuable content via emails, blog posts, and social media. The first content type we explore today is the "Honest Buyer's Guide" concept, borrowed from the prolific marketer Seth Godin. Picture it as the ultimate guide to your service - dentistry, law, accountancy, roofing, plumbing, or home remodeling. The goal? To help your leads navigate their needs, with your brand as their trusted companion.

In this journey of nurturing leads, patience and understanding are vital. Winning over the 30% who are 'interested but not yet ready to buy' might be a slow process, but remember - it’s these relationships that often prove to be the most enduring and profitable in the long run. Your persistence and care will pay off when they're finally ready to buy, and it's your name that will be at the forefront of their minds.

And how do you do that? With the sneaky yet super effective "ethical bribe." 

This means offering your potential customers irresistible goodies like e-books, webinars, or tip sheets, in exchange for their contact info - a magnet for leads!

Learn 3 things every business owner needs to know about capturing leads.

In this episode, business coach and marketing strategist Chris Goldman joins host Peter Wilson to share expert insights on the best advertising strategies for your business. Here are the main takeaways from their conversation:

• Identify your target market and craft your message before investing in advertising.
• Avoid wasting money on advertising that doesn't resonate with your prospects.
• Think like a farmer, focusing on long-term value rather than quick gains.
• Have a website to serve as your online real estate.
• Identify where your prospects are most likely to be found, such as through Google search ads.
• Implement call tracking and form submission tracking on your website to measure the effectiveness of your advertising campaigns.
• Focus on getting the names of your prospects, rather than just getting your name out there.
• Utilize various platforms for effective advertising, including social media ads, video ads, radio, podcasts, and even snail mail advertising.

By following these key steps, you can develop a well-rounded marketing approach that avoids over-reliance on a single method. The 1-Page Marketing Plan by Allan Dibb provides further guidance for businesses looking to achieve marketing success.

If you're interested in learning more about how to develop a successful marketing plan for your business, book an appointment for a free coaching session with Peter and Chris today. They'll provide personalized insights to help you reach your target audience and achieve your marketing goals. [Book Your Free Coaching Session]

Tips on crafting your ideal marketing message include:

• Focus on being clear and authentic before being cute and clever
• Understand the customer, the company, and the problem being solved
• Create a coherent message to prevent customers from focusing solely on price
• Emphasize benefits of working with the company and consequences of choosing alternatives
• Aim for transformation in customers’ lives through the business offerings

Recommended resources:

1. One Page Marketing Plan by Alan Dib
2. Building a StoryBrand by Donald Miller
3. Narrative Gym by Park Howell and Randy Olson

Paul mentions that Google has stated there is no penalty for using AI-generated text, as long as the content is helpful. He has used AI to generate topics, subtopics, and questions related to specific subjects but found that it produces generic text when asked to write complete content. AI can be valuable in initial research, especially when the writer is unfamiliar with a topic. However, Paul warns that AI-generated content should be checked for accuracy, as it can sometimes provide confidently incorrect information.

Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.”

They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target market  based on personal fulfillment, value to the marketplace, and profitability.

Want to get a free copy of “The 1-Page Marketing Plan” by Alan Dib? The first 25 people that send an email to free@bizmktg.com will receive a free copy of the book. Note: Open to U.S. residents only and we will only ship to U.S. postal addresses.

Peter highlights that businesses should always strive for growth, as natural attrition occurs and standing still can lead to being overtaken by competitors. He suggests that aiming for double-digit growth (10% or more) is a good mindset for businesses to adopt. Additionally, maintaining a growth mindset can help businesses continually improve and stay competitive.

Chris agrees that growth is crucial for businesses and adds that it’s not just about money. The conversation implies that setting smart growth goals can lead to a more successful and sustainable business in the long run.

Being consistent over time can lead to huge results in a company's brand and marketplace presence; his client saw a 10X increase in website visits after 5 years of content creation.

Intention is important when it comes to creating content; businesses should know why they are doing what they're doing with respect to their marketing before starting anything.

Creating a content calendar and sticking with it helps keep consistency going strong as well as using social media scheduling tools like Buffer which makes posting easier without having real-time posts every day/week/month etc..

Repurposing existing popular blog posts or other pieces of content into different formats such as podcasts or videos also helps maintain consistency while providing new material for customers & prospects alike .

Finally, tracking analytics will help reinforce the value behind being consistent since numbers will improve over time if done correctly

Resources
Contact Katlyn:
Citizen Virtual Business Services

Learn more about bizmktg.com
bizmktg.com

Listen in as Peter and his guest, Chris Goldman, review this year’s survey results and share their own perspectives.

First up, Google updates and what they mean for businesses. Second, Google is retiring Google Analytics next year. Learn what you need to do now to prepare for that change.

Have any tips for working from home? Let us know by sending an email to podcast@bizmktg.com.

Items mentioned in this episode:

Original Xiaomi LED Desk Lamp Smart Remote Control Dimmable Table Lamps Desklight Support Mobile Phone App Control 4 Lighting Mode,Flicker-free Light
Available on Amazon

Secura 60-Minute Visual Timer, Classroom Classroom Timer, Countdown Timer for Kids and Adults, Time Management Tool for Teaching (Green & White)
Available on Amazon

Links:

CallTrackingMetrics

Don is a dentist and the owner of North Creek Dental Care located in south Everett, WA.

Peter issues a challenge to all business owners and managers. Are you ready to take it one?

The book divides up marketing into 3 phases that follow the lifecycle of a customer:
The “before” phase. Before they know who you are.
The “during” phase. When they are considering buying from you.
The “after” phase. Delivering on your promise after they say yes.

We love the book so much that marketing team at bizmktg.com decided to get certified as coaches of “The 1-Page Marketing Plan.”

Want to get a free copy of the book? We’re giving away 5 copies of “The 1-Page Marketing Plan” between now and Sept 1, 2022.
Go to https://bizmktg.com/getmybook and enter to win.

Peter and Paul discuss 3 simple steps any business can take to improve their SEO and offer a free mini SEO audit to any business that wants to know how their website ranks in Google search results.

Have questions or feedback for Biz & Life Done Well? Email us podcast@bizmktg.com

1. Be Steady and Frequent – For your email marketing to be healthy and successful, you need to be steady and frequent with your emailing. For example, we send out an email to our email list every Friday morning. To help with this, write out a calendar plan at the beginning of each month with what content you will share in your emails. If you are creating content that will resonate with your audience, you will not be seen as a pest, but rather as an educator in your field.

1. Subject Line – Your subject line is extremely important to your open rate. A great subject line should be “no more than 9 words or 60 characters” according to Mailchimp. Keep it short but descriptive to help your campaign perform better. 

1. Design Matters – Emails should be pleasing to the eye. Don’t stress about creating the perfect graphic for each email, but rather, focus on the overall design of your email. Here are some design aspects to consider:
2. Is the text of the email readable on desktop and mobile?
3. Does the image fit the width of a mobile phone or is it too large/too small?
4. Do the ‘Call to Action’ buttons stand out?

1. Call to Action – Every email should have at least one call to action. This can be a button at the end of your text section that says “Read More” or “Listen Now”. There should be another call button at the bottom of your email that allows readers to contact you directly. This could be a hyperlink to your business phone number, a contact us button that goes to the contact form on your website, or an email address to contact you. Without a call to action button, you are not giving readers an actionable next step, which means you are missing out on potential business!

1. Social Buttons – Make it easy for customers to find you on social media. Examine which social media platforms your business utilizes the most and include links to your profiles at the bottom of the email. This is a great way to casually get more clients to follow you on social media.

1. Add Links to Images – Most people will click the Call to Action button, but you are missing a big opportunity if you don’t include links on the images in your emails. Make sure to add a link to each image on your email that goes to a related page on your website.

1. Mobile First – It’s great for your email to look good on desktop and mobile, however, your focus should mostly be on mobile. Most people will read their email on their phones rather than on desktop. Many email systems such as Mailchimp will automatically fit your email to desktop and mobile, but not all email systems do this. When you test out your email, check in on mobile to be sure the design looks its best on the phone. 

1. Tie Your Email to Landing Pages – Your emails should not be going to your homepage on your site. Emails are a great opportunity to utilize landing pages. Whether you are sending out a blog post or other piece of content, be sure to include a contact form on the page that you are sending people to. 

1. Make Your Email Shareable – Most popular email systems will allow you to make your email shareable. You should set up social links so that your readers can either share them on their social media or send them to a friend through their email address. 

1. Track and Analyze Your Results – If you follow one piece of our advice, it’s to track your results! Tracking and analyzing your results is the only way to determine if you are spending your time and money correctly. Look at all of your results every time you send an email to see:
2. What is your open rate? Is your email list opening your emails or ignoring them?
3. What is your click-through rate? Are people clicking on the links in your email? Which links are they clicking on?
4. Are your emails converting? Check Google Analytics to see if anyone is converting from your emails. Are people filling out contact forms or calling you because of your emails?

Once you know how your results are looking, you can tweak your emails to make your campaigns more effective and successful.

Is your business missing out on effective marketing by not doing email campaigns? We are here to help! Visit our resources below and book a consultation with us to get started.

https://bizmktg.com/do-email-campaigns-really-work/

https://bizmktg.com/3-digital-marketing-essentials-for-weathering-a-downturn/

https://bizmktg.com/how-to-organically-and-legally-grow-your-email-list/

What’s a dabbler? According to Merriam Webster, “some common synonyms of dabbler are amateur, dilettante, and tyro. While all these words mean "a person who follows a pursuit without attaining proficiency or professional status," dabbler suggests desultory [random] habits of work and lack of persistence.”

This concept came to mind again as I was conducting a marketing review with a potential client. I said, “…don’t take this personally, but it sounds like you’re a dabble when it comes to your marketing.” There was a long pause, then I heard laughing and agreement. “Yes, we’re dabblers,” the President of the company admitted.

Is your business relying on “random acts of marketing.” Sending an email newsletter one month, then posting to social media for a few months, then hiring a new SEO person, then firing them in a few months. This is no way to run a professional marketing strategy for a business.

Maybe you're not quite that bad. Here at bizmktg.com we stuck to a few proven strategies for our own marketing but didn’t do them consistently. For example, we didn’t consistently produce blog articles or podcasts nor did we send out weekly email updates to our list. I’ll tell you how we fixed that later in the article.

Here are 6 signs that you're dabbling when it comes to your marketing:

1. No clear goals for marketing. if there are no expectations or the goals have not been written down then there is no sense of urgency to make sure that the tasks related to marketing strategies get executed.

   
   

2. Jumping from one tactic to another. “the shiny object syndrome.” It’s tempting to do this, searching for the so-called “silver bullet.” Once you focus on a new tactic, the former tactic loses favor and not much effort is put into making it work.

   In baseball a batter can try to hit a homerun each time at the plate. We call that “swinging for the fences.” It’s a batting strategy that leads to a lot of strikeouts.

   Most marketing strategies take time to optimize and produce results. SEO can take 6 months or more to show real results. We tell our clients it takes 60-90 days to optimize an online ad campaign on Google.

1. Inconsistent activity - Not consistently doing email campaigns. We run into businesses all the time that are sitting on a goldmine of current and previous clients they could be sending relevant, informative emails too on a monthly or weekly basis. You MUST email at least monthly if you want people to take you seriously. 

   
   

2.  Not Tracking results. I find when folks don't track results then they don't know what is working and what isn't and they are less committed to marketing. So their mentality is well we're not even sure it's working. We use phone call source tracking, website form tracking and other methods to track results.

   Figure out your cost per lead and your close rate per lead so you know the Cost Per Acquisition of each new customer. Ideally you would know the “lifetime value” of each new customer so you can compare the two and see whether or not your marketing is profitable.

3. No point person in the organization making marketing decisions or being responsible for marketing. sometimes we see companies will assign the marketing tasks to an individual in the organization who is already extremely busy and is now being asked to do yet another thing and of course it's not a priority so it doesn't get done. Going alongside that just not having clearly defined roles within the organization.

   
   

4. Not investing enough consistently to get results - If you are running online ads, you’ll need to be ready to spend at least the amount of money to generate one new lead per day. If new leads are costing $50 each, then you should spend at least that much per day. If you run the ads everyday, that equates to about $1,500/month.

   
   

One sure sign of a company that's dabbling in marketing is one that is not investing an amount equal to the cost of getting a new lead. What I mean by that is if you are expecting your marketing to produce say 20 new clients a month that means that depending on your close rate of leads that you receive you may need to get between 40 and a hundred or more leads each month in order to land 20 new clients. 

The cost per lead could range between say $5 and more than $200 each. So if you are not investing enough in the marketing that is producing leads then you shouldn't expect to get the results that you are hoping for.

We know businesses are dabbling at their marketing when we see:

• A company website that is not updated on a regular basis with testimonials and new content.
• Email newsletters that get sent sporadically at best. 
• Social media being updated sporadically at best. 
• Very few online reviews and or no recent reviews.

I can admit that I am a dabbler in a few areas of my life; one area that recently came to the forefront was crab fishing. I live in the Pacific Northwest and we can catch Dungeness crab by setting traps with bait and you lower it down in the water to say you know lower it down to the bottom and depending on the time of the year it took her you might be fishing in you know 50 to 100 ft of water.

In the past we've taken our crab pots out, thrown in a few pieces of chicken for bait and hoped for the best. The crab harvest was hit or miss, generally more miss than hit.

Recently one of my really good friends, Drew, bought a crab pot puller and that motivated me to want to get hardcore about crab fishing. So rather than just put out a few pots and hope for the best and maybe get two or three crab every time we go out to start it to get super serious about the bait, about the buoys, about the pulling the pots, about how often we pull them about where we set them.

This crab season our focus effort has already paid off. we're going to pull a sit so I went out recently on the Fourth of July weekend and we were able to get 8 Keepers so that was enough to feed a lot of crab to our friends and family.  It was really a lot of fun and it is always more fun when you catch something. 

I can see how that would relate to marketing as well because in many respects marketing is just like catching customers you're trying to attract with some bait you want them to initiate contact with you crawl into the cage so to speak. 

Now the cages are traps we use are the kind of way you can crawl back out now obviously we're not applying that directly to our customers but in terms of how we Market our products and services to our potential customers this one is definitely relate so we stopped we got serious about it and now we're doing well.

Another way that we were dabbling in the business was we were actually dabbling with her marketing as well we were putting out a newsletter periodically and we're not 

So we decided to get consistent with our marketing and put out one new piece of content a week and a weekly update newsletter that highlights that piece of content that we create each week. The podcast is one of those items that we put out. We also write blog articles and have other types of content available. 

So it was ove...

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For a Free Website Speed Test, send an email to speed@bizmktg.com with your website domain. We'll run a speed test and send you the results with a personalized video explaining everything.

Show Notes:
Book suggested by Nathan
North: Finding My Way While Running the Appalachian Trail
by Scott Jurek

Nathan was selected to be part of “Becoming Ultra,” a coaching experience for first-time ultramarathoner’s.
Becoming Ultra – podcast

Follow Nathan Caddell on Instagram @caddelliano

Related Links

Our First Clients
North Creek Dental Care
Beresford Booth PLLC

The BNI networking group that helped us grow our business.
The BNI Big Dogs of Lynnwood, WA

Our First Big Dog Clients
American Crawlspace & Pest Services
Bret’s Inc. Auto Repair

Our first official space was shared with Lillyan and Mesfin at The Branding Iron in Edmonds.
The Branding Iron – Design. Print. Market.

An article about The Branding Iron’s Grand Opening – May 8, 2014
My Edmonds News

My Edmonds News – Teresa Wippel, Publisher

KDMC Marketing – David Kaufer

Sally Morgan singer, songwriter, vocal trainer, author, director, speaker development trainer, keynote speaker, is on a mission. Her life purpose is to empower voices and lives by making the vocal arts accessible to everyone. Singing so simple it feels like talking to your best friend. Sally is a master at helping singers bridge that gap between someone who sings and a true vocal artist. She has helped her clients heal vocal damage, expand range, land a Broadway show, record their own music, and tour internationally without vocal fatigue or strain.

If you want to learn more about how Sally can help you empower your voice, visit: Sing Like You Speak Academy.

• What is Google Analytics in laymen’s terms?
• How you can get started with Google Analytics?
• How many people visit your website each hour, day, month, and quarter?
• What type of device are they using; mobile, desktop, or tablet?
• How people found your website in the first place?
• What pages and content on your website are the most popular? Caution – You might be surprised.
• Are your online ads really working? How many leads do they generate?
• What can you do to improve your website?

Stuart is principal consultant of Marketek Consulting Group. He helps businesses leverage their Google Analytics data to assist with with website and marketing planning. Stuart also assists businesses with cost-effective traffic generation through Google Ads, search engine optimization (SEO) and other tactics.

Want to receive a one-hour social media consultation with our expert for only $99?
Learn more and fill out a contact form here:  https://bizmktg.com/social

Erich got started in video production at the age of 12 making stop-motion videos with little green army men. After college he graduated to video production on a bigger stage, working on several “direct response” marketing projects. Since then he has produced countless commercial videos.  

Erich has also directed and produced an award-winning documentary, “Living With The Odds,” a touching story about a man diagnosed with brain cancer and his final journey.

If you want to learn more about how your business could benefit from video marketing, book a free consultation with bizmktg.com

Get In Touch
Peter Wilson, President of bizmktg.com
bizmktg.com

David Kaufer, Chief Dynamic Officer at KDMC
KDMC Website

Anne helps young adults, career professionals, and business leaders with career development and life changes. She has a Ph.D. in Developmental Psychology from Vanderbilt University and spent several years teaching psychology at the college level. For the majority of her career, she worked in a large not-for-profit healthcare system in Learning and Organizational Development.

In addition to supporting leaders, Anne has put theory into practice, holding leadership roles herself; the last of which was as Director of Customer Experience in the corporate headquarters of a large healthcare organization.

Anne is currently offering a complimentary introductory coaching session.
Contact Anne directly at her website: AnneGaringCoaching.com

Here are two articles Paul wrote about these questions:
SEO or Google Ads, Which Is Best For Growing Your Business?
How Long Does SEO Take?

The tagline for bizmktg.com is "We Help Businesses Win Online." One of the company's core values is simply, "We Help Businesses Win." This formed the genesis of a viral success as the company helped more than 24,000 in 2021.

Early in 2021, Peter met with his business coach, Anne Garing of Anne Garing Coaching to plan his goals for the next three years. One of his goals was to help more businesses. Anne pushed him to come up with a specific number. He arrived at 1,000, then decided that number was to low...so he added a "0" and got to 10,000 businesses.

An integral part of helping businesses is education. bizmktg.com is always looking for hot topics to write and podcast about. In the span of one week, two clients of bizmktg.com asked if they should pay $289 to a company named "US Domain Authority" for a "directory listing." The solicitations from the company were letters that looked like invoices, with five different ways to pay and even included a addressed return envelope to mail a check to the company.

Peter was incensed about the situation. In order to help as many businesses as possible, he created a blog post and a Youtube video, both titled, "Should I pay “US Domain Authority” for an annual website domain listing?" 

The blog post went viral. Over 10,000 people viewed it in one month alone and so far in 2021, over 24,000 people have viewed it.

What's next? The company is raising the bar, with a new goal to help 100,000 businesses by 2023.

Read Eli’s blog post: “What is the process for a business valuation?“

Get in touch with Eli for a free initial consultation:
(425) 998-7690
https://www.4cornersff.com

Contact Dr. Joe Sherman
Website: https://joeshermanmd.com/
Email: joe@joeshermanmd.com

Learn more about Sarah and her company https://www.womentakelead.com

Contact Peter at bizmktg.com if you're interested in a demo of the Switchbird platform.
(425) 835-3412 or schedule a meeting with Peter - Calendar Link

Check out Switchbird's website if you want to research the service directly. Be sure to mention this podcast if you reach out to the company.

Get in touch with Chris Chavez and learn how video can help your organization:
Chavez Creative Co. website
Instagram - Chavez Creative Co.
LinkedIn - Chavez Creative Co.

See our blog post on this topic here: SEO For Health & Wellness Providers

You can learn more about Citizen Virtual Business Services and schedule a free 30 minute consultation to discuss the needs and wants of your business at her website: Citizen Virtual Business Services

SEO is one of those things many business owners are tempted to do themselves. You might say, “Do I even need professional SEO help? I can do this myself!” You read about it online, do a little research, maybe even subscribe to a few tools or tracking services, and then BOOM, you’re in business, right? Well, maybe.

Probably not, though. Sure, you’ll do it for a little while, maybe even a few months, but more than likely you’ll start to let things slide, then only do it sporadically, then stop, and then… the guilt. 

• Guilt because you know SEO is a key part of your business. 
• Guilt because you know you’re missing out on web site traffic and leads and ultimately sales. 
• Guilt because you know you should be doing it, and you’re not. 

SEO shouldn’t be a source of guilt. It should be a source of sales. 

So why don’t most business owners succeed at doing their own SEO? Here are a few reasons. 

CONSISTENCY

SEO is about consistency. You know you need more content on your site, so you say you’ll write 4 blogs a month. After a couple, you decide maybe 2 a month is fine, and then you miss a month, and then you try to catch up, but… yeah. Let’s just remove the dates on the articles and hope people don’t know how old they are. 

When you turn to pros for SEO help, it’s their job to be consistent. You’ll get content written, you’ll get posts updated, you’ll get reports. Consistently. 

LONGEVITY

SEO is about doing things consistently over a long period of time. You wrote a blog article, that’s great! Now write 23 more, 2 a month for an entire year. Are you feeling your enthusiasm waning slightly? Now do it again for 2 or 3 more years, or if we’re being honest, do it for the foreseeable future. Professional SEO help is starting to look better and better, isn’t it? 

Writing blogs, maintaining site structure, checking for errors, reaching out to sites for links – all those things must be done over a long period of time to see the full benefits of search engine optimization. You’re busy running your business, putting out fires, making customers deliriously happy… do you really feel like checking the backlink profile for your site along with dozens of other tasks? Every month? For years? Call a pro.

ATTENTION TO DETAIL

SEO is about doing all the right things consistently right over a long period of time. A good SEO looks at everything, and they look at it again and again, and they make sure it’s right. The titles of your pages, the descriptions you use, the links you create. All of them must be right, and they must be right consistently, and right over the years. That’s a lot to study, notice, and act on. 

Moreover, the “rules” of the SEO game change often. What worked 3 years ago might get you in trouble with Google now. But if you’re not in the SEO business, you’re probably don’t know, and that could cost you. A pro is paid to know what’s new, what’s working, what’s not, and what needs to happen in every aspect that affects rankings. 

The stakes are high here. SEO drives sales. It has to be the right SEO, though. Is yours?

Contact bizmktg.com for professional SEO help that works. 

Mike is the owner of TeamLogic IT North Seattle/Eastside. His company provides managed IT services, cybersecurity & compliance, data backup & recovery, connectivity and cloud services to businesses in the Pacific Northwest. His office is also part of the greater Team Logic IT network which provides IT services to businesses throughout the United States.

You can reach Mike at (425) 697-9708 or you can request a free consultation here.

Related articles from Team Logic IT
Countering the 4 Most Likely Cyberattacks
5 Ways to Avoid an Ex-Staffers’ Wrath
4 Ways to Shore-Up Remote-Worker Security

Having worked in retail for +12 years, Rachel cultivated long-term relationships with her customers, developed raving fans, increased repeat business, and built a word-of-mouth army. For 5 of those years, Rachel worked as a Retail Store Manager in fine jewelry, personally coaching a team to hit 9 record sales months. During her time as a Store Manager, Rachel coached her team through multiple half million dollar sales goal months, trained new store managers to take over high volume stores, and mentored several assistant managers. 

At the beginning of 2021, Rachel left the world of fine jewelry to start her own coaching business to mentor businesses 1:1 how to do the same. 

Using her step-by-step method, Rachel is going to teach YOU how to sell without sounding salesy to your customers. 

You can follow her on Instagram (@remorgan), Facebook (www.facebook.com/rachelmorganconsulting), or send her an email (remorgan@outlook.com) 

Rachel is also in the process of launching a live course in April about how to improve customer experience within your business. For more information, please make sure to send her an email or follow along on social media. 

Our Weekly Agenda Outline:

1. High tide -
   
   
2. This is a time for everyone to share one positive thing that happened during the week.
3. Delighted or Disappointed -
4. Share an experience you had with another company and whether you were delighted or disappointed and why. This goes on a rotation of who shares each week.
5. Customer story -
   
   
6. Anyone on the team can share positive feedback from one of our customers.
7. Team Shout Out -
   
   
8. Team shout out is a time for anyone to compliment another team member about something that was above and beyond.
9. Weekly Rotation -
   
   
10. This will vary depending on what your company likes to discuss. We do content ideation, KPIs, design show and tell, and an extended education moment.
11. Around the Room
12.  -We go around the (virtual) room and discuss any business related questions or thoughts we need to discuss with the rest of the team.
13. Inspirational Quote -
    
    
14. Whoever shared their “Delighted or Disappointed” ends the meeting with an inspirational quote. For example, this was a recent quote used in one of our meetings: “Wherever there is change, and wherever there is uncertainty, there is opportunity!” - Mark Cuban

What if I told you that there’s one thing you could optimize that might result in a huge boost to your local search rankings? This one thing accounts for around 33% of all the ranking factors that Google takes into account to figure out where you rank. You might have guessed, that one thing is Google My Business (GMB for short). What is Google My Business, you ask? And why should you care? Read on.

What is Google My Business?

Google launched GMB a few years ago, and most people barely noticed. They intended GMB to be sort of your “home page” for search results. It’s a compilation of lots of information about your company, all in one convenient place. Your hours of operation, your official name, a description of the company, a list of reviews, and a lot more. If you search for your business name and your city in Google Maps, you’ll likely see a version of your GMB listing in the search results. Take a look for yours now.

GMB Profile for bizmktg.com

Why does it matter?

Remember, though, most businesses didn’t really pay attention when GMB was launched. Google created profiles for every business, but it was up to the business owner to “claim” the profile and complete it fully. Some did, but a lot didn’t.

But over the last 3-4 years, Google has been ramping up the importance of the GMB information. Today having an active, optimized, fully utilized Google My Business profile is the single largest local search ranking factor. 

The Local Search Ranking Factor report released in 2020 shows that GMB signals account for a full 33% of the factors Google uses to decide ranks. More than page titles, more than links from other sites, and even more than reviews. Wow.

What do you do about it?

First, find your GMB profile. Then make sure your company has claimed and verified ownership of the information with Google. And finally, optimize the heck out of it.

Everything should be filled in, nothing left for Google to guess about. Upload photos of your facilities and staff. Answer your reviews – good and especially bad! A GMB-savvy SEO specialist will be able to help you take full advantage of everything that Google is offering.

SEO can be understood as sending Google the right signals so it can determine where your business ranks in response to a customer query. If 33% of all those signals come from one single source, shouldn’t you make sure that source is accurate and complete? Get your GMB listing sorted out. Talk to us, and we can help.

Book Consultation

Jessica is currently in Community Operations with Amazon. She has a deep experience in multinational Fortune 100 brands developing content strategy to increase impact through education, communications and operations. Jessica is passionate about connecting people, ideas and opportunities for empowerment, engagement and results. 

The webinar starts with the basics or social media such as how to create a business profiles on Facebook and Instagram. It also covers the difference between organic social media posts and sponsored posts (a.k.a. ads) and the different types of ads available. The webinar wraps up with a robust question and answer session.

Chris presents an overview of StoryBrand, the powerful messaging framework developed by author Donald Miller. Donald Miller's bestseller, "Building A StoryBrand: Clarify Your Message So Customers Will Listen" has helped thousands of companies clarify their messaging and grow. NOTE: Due to StoryBrand's copyright restrictions, we are not able to share a recording of that portion of our webinar. See information about our StoryBrand related services.

Our design expert, Kyle Rhodes, shares 3 reasons why having good design is important to growing your brand online.

• Good design creates a strong and lasting first impression
• Good design communicates clearly.
• Good design creates brand recognition

#1 of the bizmktg.com series on what marketing strategies and tactics are working right now. In this episode we cover research from Phillip Stutts of Win Big Media on the dramatic shifts in consumer sentiment and how that translates into buying decisions. We also provide an overview of the upcoming webinar topics.

Camille's website: ThinkVitality.com

Doug Lofstrom's website

Haunting the CEO http://is.gd/hauntingtheceo

Sensitive film http://sensitivethemovie.com/hsp/

Cisco Electric's website https://ciscoelectric.com/