Beyond The Words

Why Storytelling is the Most Underrated Skill in Business | With Morana Perić | beyondthewords

Zeitgeist — Wed, 10 Sep 2025 15:00:00 +0100

Our guest today is Morana Perić, Director at Localization and DeepL. She tells Amanda and Bruno what it's like to use DeepL at DeepL, what good localization really means to her and why storytelling is the most underrated skill in business.

Connect with Morana on LinkedIn: https://www.linkedin.com/in/moranaperic/

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

Connect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/
Connect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/
Link to the Zeitgeist website: http://www.zeitgeist.eu.com/
You can also write to beyondthewords@zeitgeist.global

Listen to beyondthewords on these podcast platforms:
Spotify: https://open.spotify.com/show/5YXINVns0Hpr80BeT1ONAg
Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-words/id1736761753
Amazon Podcasts: https://music.amazon.com/podcasts/94a30541-3b48-43e1-a8b8-d1a491e90aea

#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist
Beyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make messaging resonate across borders, this podcast is your go-to guide. Tune in for discussions around AI in localization, internationalization best practices, career growth in the industry, and the future of cross-cultural content.

CLOSE THE GAP BETWEEN MARKETING AND SALES | With Neela Mistry-Bradshaw | beyondthewords

Zeitgeist — Wed, 27 Aug 2025 15:00:00 +0100

Our guest today is Neela Mistry-Bradshaw. Neela has had a 25-year career building marketing teams in the B2B tech sector. Earlier this year she founded Align to “help businesses close the gap between marketing and sales.” She tells us how she does this as well as the importance of good localization and how to use AI strategically.

Connect with Neela on LinkedIn: https://uk.linkedin.com/in/neela-mistry-bradshaw-31375125

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

SHORTFALLS OF AI IN THE CONTENT CREATION AND TRANSCREATION PROCESS | With Rik Grant | beyondthewords

Zeitgeist — Wed, 13 Aug 2025 15:00:00 +0100

Welcome to a new episode of Beyond the Words. Today Bruno and Amanda are speaking to Rik Grant, Global Head of Language and Cultural Services at international marketing agency Tag Worldwide. Rik talks to us about transcreation, assessing quality in languages you don't speak yourself, B2B vs B2C brand voices, and the shortfalls of AI in the content creation and transcreation process.

Connect with Rik on LinkedIn: https://www.linkedin.com/in/rik-grant-97525113/

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

NURTURE YOUR LOCALIZATION EFFORTS AFTER THEY'VE BEEN PUBLISHED | With Teresa Toronjo | beyondthewords

Zeitgeist — Wed, 30 Jul 2025 15:40:22 +0100

Today's guest on Beyond the Words is Teresa Toronjo. Teresa has been working in languages for over a decade, first as a language teacher before moving to localization management. She currently works at freelance marketplace Malt as well as teaching courses in localization through Localization Academy. She talks to Amanda and Bruno today about working with collaborative localization teams, expectations vs. reality with AI, and the importance of nurturing your localization efforts after they've been published.

Connect with Teresa on LinkedIn: https://www.linkedin.com/in/teresatoronjo/

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

[Marketing Edition] The secret to Global Growth Marketing | With Tamanna Chanana | beyondthewords

Zeitgeist — Thu, 07 Nov 2024 14:29:00 +0000

Welcome to a new episode of Beyond the Words, where we speak to Tamanna Chanana. Tamanna is an International Speaker and Podcaster, alongside being a Senior Manager of Global Growth Marketing at Whatfix. In this podcast, she speaks about what it is to be a T-Shaped Marketer as well as her journey in becoming a LinkedIn Top Voice and it how it changed her life. Enjoy!

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#globalgrowthmarketing #linkedintopvoice #globalmarketing #tshapedmarketing

[Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords

Zeitgeist — Wed, 14 Aug 2024 15:46:23 +0100

Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall branding strategy, and why good #localization is key. Enjoy!

Thanks for listening! Please don’t forget to subscribe to our channel and to let us know your thoughts in the comments below. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#marketingtranslation #EMEAmarketing #globalmarketing #b2bmarketing #transcreation

[L10N Edition] A Journey Through Both Sides of the Localization Industry | With Mariana Attie and Bruno Combart | beyondthewords

Zeitgeist — Fri, 09 Aug 2024 16:52:17 +0100

Welcome to a new episode of Beyond the Words, where we speak to Mariana Attie. Mariana graduated from Middlebury Institute of International Studies at Monterey with a Master in Localization and is now a Localization Program Manager at Square. In this podcast, she shares her experiences working agency-side and client-side, she speaks about her time at Apple and shares insights about a transcreation project called Themes. Enjoy!

Find out more about Themes on https://squareup.com/us/en/website-themes

Note: The education institution Mariana refers to as Middlebury College is the Middlebury Institute of International Studies at Monterey

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #translation #transcreation

[L10N Edition] A Conversation on Localization in Your Everyday Life | With Flogerta Lesi and Bruno Combart | beyondthewords

Zeitgeist — Wed, 24 Jul 2024 12:44:11 +0100

In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation. Enjoy!

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#transcreation #marketingtranslation #saas #saaslocalization

[Marketing Edition] How to Get Noticed at Cannes Lions | With Christiane Greilach and Bruno Combart | beyondthewords

Zeitgeist — Wed, 17 Jul 2024 10:48:05 +0100

Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy!

Watch the Otto Desć commercial Christiane mentions on the podcast here: https://www.youtube.com/watch?v=h2nrvx2ZrqQ, and the Wallbox Super Bowl commercial here: https://www.youtube.com/watch?v=hff-XFXCNg4

To find out more about Christiane, visit https://www.linkedin.com/in/christiane-greilach-5603b029/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation

[L10N EDITION] A CONVERSATION ON THE STATE OF AI AND TRANSLATION TECH | With Alex Góra and Bruno Combart | beyondthewords

Zeitgeist — Wed, 26 Jun 2024 09:45:10 +0100

Welcome to a new episode of Beyond the Words, where we speak to Alex Góra. Alex graduated from Dublin City University with a Master of Science in Translation Technology in 2021, and is now a Senior Localization Specialist within the Global Experience team at Qualtrics. In this podcast, she shares her experiences working with translation technology, specifically the roles, risks and realities of AI. Enjoy!

To find out more about Aleksandra, visit https://www. linkedin.com/in/aleksandra-góra-378768192

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #AI #translationtechnology #transcreation #marketingtranslation #saas #saaslocalization

A JOURNEY FROM TRANSCREATION TO B2B TECH MARKETING | With Marina Mann and Bruno Combart | beyondthewords

Zeitgeist — Fri, 21 Jun 2024 12:41:11 +0100

In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and digital marketing are more intertwined than you might think. Enjoy!

To find out more about Marina, visit https://www.linkedin.com/in/marina-mann-aa442249/

Read our Genesys case study on: https://zeitgeist.global/wp-content/uploads/2024/01/Genesys-Case-Study.pdf

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation #B2B

[MARKETING EDITION] BRANDING AND STORYTELLING IN GLOBAL B2B TECH MARKETING | With Barbara Cresti and Bruno Combart | beyondthewords

Zeitgeist — Thu, 30 May 2024 16:26:03 +0100

Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the importance of good #transcreation, her interest for the limitless potential of #GenAI and… her love of Russian literature. Enjoy!

To find out more about Barbara, visit https://www.linkedin.com/in/barbaracresti/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation

[MARKETING EDITION] FROM BOARD SPORTS TO GLOBAL B2B TECH MARKETING | With Pedro Dias and Bruno Combart | beyondthewords

Zeitgeist — Mon, 20 May 2024 14:44:41 +0100

In this episode of Beyond the Words, we speak to Pedro Dias. Pedro is a marketing leader, a tech enthusiast and a sustainability evangelist based in Lisbon. He shares his experience of his career change from working in board sports marketing to the world of B2B marketing. He walks us through his experience with multilingual and cross-cultural communications and how his passion for marketing led to him founding the knowledge-sharing platform Marketing Punto Final.

To find out more about Pedro Dias, visit https://www.linkedin.com/in/pedrosoeirodias/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#b2btechmarketing #globalmarketing #b2bmarketing #transcreation

BRINGING AGGRESSIVE OPTIMISM TO LOCALIZATION | With Jenna Edwards and Bruno Combart | Beyond The Words

Zeitgeist — Wed, 24 Apr 2024 11:10:55 +0100

In this episode of Beyond the Words, we speak to Jenna Edwards. Jenna is an actor, a producer, a speaker, an author… and she’s also an Associate Manager of Localization at Mattel. Joining us from her home in Los Angeles, she shares her experience of changing career path from entertainment to localization, she enthuses about landing her dream job at Mattel and she talks passionately about Aggressive Optimism, her new novel based on her own story of overcoming PTSD.

To find out more about Jenna, visit www.jennaedwards.com. You can also watch her interview with Katherine Norland here: https://www.youtube.com/watch?v=m2I7S8S4cjY and check out her IMDb profile page on https://www.imdb.com/name/nm1173971/

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

#localization #L10N #transcreation #translation #agressiveoptimism #resilience #careerchange #inspirational

LOCALIZATION HAS GROWN IN MATURITY AND SOPHISTICATION | With Expert Gargi Hazra and Bruno Combart | beyondthewords

Zeitgeist — Thu, 18 Apr 2024 16:25:42 +0100

In this episode of Beyond the Words, we speak to Gargi Hazra, Localization Manager at Google. She shares her experiences working for some of the biggest names in the tech industry, her views on how the localization industry has evolved over the past 10 years, the importance of a target-centric approach to localization, and her love for the job. We hope you enjoy it.

Disclaimer:
The views, thoughts, and opinions expressed in this video belong solely to the interviewee, and do not reflect the views, thoughts, and opinions of the interviewee's employer.

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global

#localization #L10N #translation #transcreation #beyondthewords

INTEGRATING ACCESSIBILITY AND CULTURAL ASPECTS INTO TRANSLATION | With Iryna Rogova, Amanda Stauffer, and Bruno Combart | beyondthewords

Zeitgeist — Fri, 22 Mar 2024 15:10:17 +0000

On this episode of Beyond the Words, Bruno and Amanda talk to Iryna Rogova, a native Ukrainian who has worked as a localization manager for several large American tech companies about her career path and how cultural sensitivities and accessibility can be integrated into the translation process.

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global

#localization #L10N #translation #transcreation #beyondthewords

WELCOME TO BEYOND THE WORDS | With Bruno Combart and Amanda Stauffer | Zeitgeist

Zeitgeist — Tue, 19 Mar 2024 15:15:44 +0000

In this first episode of Beyond the Words, Zeitgeist founder and managing director Bruno Combart discusses his career journey from marketing into marketing translation and transcreation, the changes he's seen over twenty years in the industry with the introduction of machine translation and AI and how translators can stay relevant.

Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global

#localization #L10N #translation #transcreation #beyondthewords