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    <title>Beyond the Startup</title>
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    <description>Beyond the Startup features Atlanta-area business owners and leaders sharing their entrepreneurial journeys. We explore how businesses get started, the challenges of growth, and the lessons learned along the way.</description>
    <copyright>© 2026 Lliam Holmes</copyright>
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    <pubDate>Thu, 02 Apr 2026 08:20:12 -0700</pubDate>
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      <title>Beyond the Startup</title>
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    <itunes:author>Lliam Holmes</itunes:author>
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    <itunes:summary>Beyond the Startup features Atlanta-area business owners and leaders sharing their entrepreneurial journeys. We explore how businesses get started, the challenges of growth, and the lessons learned along the way.</itunes:summary>
    <itunes:subtitle>Beyond the Startup features Atlanta-area business owners and leaders sharing their entrepreneurial journeys.</itunes:subtitle>
    <itunes:keywords>entrepreneurship, business growth, business leadership</itunes:keywords>
    <itunes:owner>
      <itunes:name>MIS Solutions, Inc.</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>Beyond the Startup Ep. 3: Clay Snellings</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Beyond the Startup Ep. 3: Clay Snellings</itunes:title>
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        <![CDATA[<p><strong>Replace Yourself to Rise – Lessons from Clay Snellings of Snellings Walters Insurance Agency<br></strong><br></p><p>Host Lliam Holmes interviews Clay Snellings of Snellings Walters Insurance Agency about growing a family business founded in 1952. Clay shares entering the company in 1986 when it had 10 staff and about $1M in revenue, then key inflection points: buying out his father after retirement in 1993, expanding ownership in 2007 to bring in new energy and scale, and adopting EOS in 2013 to improve execution and accountability. He describes lessons from Vistage and peer groups, the importance of outside expertise, and a stall that led them to put the “right people in right seats,” helping revenue grow to about $30M with 105 employees and 22 shareholders. They discuss culture, alignment, transparent metrics, “replace yourself,” and Clay’s ongoing connection to his father’s principles while mentoring the next generation.</p><p> </p><p>00:00 Control Versus Growth</p><p>00:31 Meet Clay Snellings</p><p>01:38 Joining the Family Firm</p><p>03:56 Dad Retires New Leadership</p><p>06:45 Spreading Ownership</p><p>08:57 EOS Game Changer</p><p>13:59 Outside Help Peer Groups</p><p>16:26 Scaling Pains And Systems</p><p>17:38 Hiring A COO To Scale</p><p>21:29 Embracing Change Early</p><p>24:05 Hard Lessons Drive Change</p><p>24:52 Lifestyle Business Trap</p><p>27:08 Scaling With Ownership</p><p>28:16 Culture At 100 People</p><p>30:40 Mission And Core Values</p><p>31:51 Onboarding For Alignment</p><p>35:17 Frameworks That Scale</p><p>38:34 Hiring With Culture Index</p><p>41:35 Turning Growth Into Action</p><p>46:38 Dad’s Lasting Legacy</p>]]>
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        <![CDATA[<p><strong>Replace Yourself to Rise – Lessons from Clay Snellings of Snellings Walters Insurance Agency<br></strong><br></p><p>Host Lliam Holmes interviews Clay Snellings of Snellings Walters Insurance Agency about growing a family business founded in 1952. Clay shares entering the company in 1986 when it had 10 staff and about $1M in revenue, then key inflection points: buying out his father after retirement in 1993, expanding ownership in 2007 to bring in new energy and scale, and adopting EOS in 2013 to improve execution and accountability. He describes lessons from Vistage and peer groups, the importance of outside expertise, and a stall that led them to put the “right people in right seats,” helping revenue grow to about $30M with 105 employees and 22 shareholders. They discuss culture, alignment, transparent metrics, “replace yourself,” and Clay’s ongoing connection to his father’s principles while mentoring the next generation.</p><p> </p><p>00:00 Control Versus Growth</p><p>00:31 Meet Clay Snellings</p><p>01:38 Joining the Family Firm</p><p>03:56 Dad Retires New Leadership</p><p>06:45 Spreading Ownership</p><p>08:57 EOS Game Changer</p><p>13:59 Outside Help Peer Groups</p><p>16:26 Scaling Pains And Systems</p><p>17:38 Hiring A COO To Scale</p><p>21:29 Embracing Change Early</p><p>24:05 Hard Lessons Drive Change</p><p>24:52 Lifestyle Business Trap</p><p>27:08 Scaling With Ownership</p><p>28:16 Culture At 100 People</p><p>30:40 Mission And Core Values</p><p>31:51 Onboarding For Alignment</p><p>35:17 Frameworks That Scale</p><p>38:34 Hiring With Culture Index</p><p>41:35 Turning Growth Into Action</p><p>46:38 Dad’s Lasting Legacy</p>]]>
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      <pubDate>Thu, 02 Apr 2026 07:34:39 -0700</pubDate>
      <author>Lliam Holmes</author>
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      <itunes:author>Lliam Holmes</itunes:author>
      <itunes:duration>2976</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Replace Yourself to Rise – Lessons from Clay Snellings of Snellings Walters Insurance Agency<br></strong><br></p><p>Host Lliam Holmes interviews Clay Snellings of Snellings Walters Insurance Agency about growing a family business founded in 1952. Clay shares entering the company in 1986 when it had 10 staff and about $1M in revenue, then key inflection points: buying out his father after retirement in 1993, expanding ownership in 2007 to bring in new energy and scale, and adopting EOS in 2013 to improve execution and accountability. He describes lessons from Vistage and peer groups, the importance of outside expertise, and a stall that led them to put the “right people in right seats,” helping revenue grow to about $30M with 105 employees and 22 shareholders. They discuss culture, alignment, transparent metrics, “replace yourself,” and Clay’s ongoing connection to his father’s principles while mentoring the next generation.</p><p> </p><p>00:00 Control Versus Growth</p><p>00:31 Meet Clay Snellings</p><p>01:38 Joining the Family Firm</p><p>03:56 Dad Retires New Leadership</p><p>06:45 Spreading Ownership</p><p>08:57 EOS Game Changer</p><p>13:59 Outside Help Peer Groups</p><p>16:26 Scaling Pains And Systems</p><p>17:38 Hiring A COO To Scale</p><p>21:29 Embracing Change Early</p><p>24:05 Hard Lessons Drive Change</p><p>24:52 Lifestyle Business Trap</p><p>27:08 Scaling With Ownership</p><p>28:16 Culture At 100 People</p><p>30:40 Mission And Core Values</p><p>31:51 Onboarding For Alignment</p><p>35:17 Frameworks That Scale</p><p>38:34 Hiring With Culture Index</p><p>41:35 Turning Growth Into Action</p><p>46:38 Dad’s Lasting Legacy</p>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship, business growth, business leadership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Beyond the Startup Ep. 2: Andy Cheatham</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Beyond the Startup Ep. 2: Andy Cheatham</itunes:title>
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        <![CDATA[<p> <strong>Built to Last: How Advantage Fire Turned Niche Focus into 34 Years of Growth </strong></p><p>On Beyond the Startup, host Lliam Holmes interviews Andy Cheatham of Advantage Fire, a full-service fire protection company started in spring 1992 after Selasco’s bankruptcy. Cheatham describes launching with four employees and a 4,000 sq. ft. facility, rapidly scaling by hiring former Selasco staff and assuming leftover jobs, and growing to about 175 employees and 80 vehicles. He explains pursuing an MBA for broader business perspective and learning to upgrade vendors (including IT support) as the company grew. Advantage differentiated by specializing in complex medical projects and later data centers, using layered protection like nitrogen systems and dry sprinklers. He stresses investing in quality materials, protecting reputation by fixing costly mistakes (including a $100,000 early failure), developing middle management by answering questions with questions, and choosing a strategic acquisition to benefit employees; he also cites ESOPs as an exit option.</p><p>00:00 Costly Choices<br>00:38 Meet Advantage Fire<br>01:50 Why Start a Business<br>02:35 Bankruptcy Push<br>04:05 Funding and Capital<br>05:22 First Office and Hiring<br>07:42 Landing Early Customers<br>09:49 Early Lessons on Growth<br>12:03 MBA and Scaling Vendors<br>17:09 Niche Strategy Medical to Data<br>22:04 Risk and High Stakes Work<br>23:44 Data Center Fire Systems<br>25:28 Vendor Quality Choices<br>27:56 Reputation Beats Low Bid<br>29:44 Costly Early Mistake<br>33:19 Strategic Sale Decision<br>38:13 Life Inside Big Company<br>42:00 Advice for Every Stage<br>47:26 Exit and ESOP Options<br>49:49 Closing Thanks</p>]]>
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        <![CDATA[<p> <strong>Built to Last: How Advantage Fire Turned Niche Focus into 34 Years of Growth </strong></p><p>On Beyond the Startup, host Lliam Holmes interviews Andy Cheatham of Advantage Fire, a full-service fire protection company started in spring 1992 after Selasco’s bankruptcy. Cheatham describes launching with four employees and a 4,000 sq. ft. facility, rapidly scaling by hiring former Selasco staff and assuming leftover jobs, and growing to about 175 employees and 80 vehicles. He explains pursuing an MBA for broader business perspective and learning to upgrade vendors (including IT support) as the company grew. Advantage differentiated by specializing in complex medical projects and later data centers, using layered protection like nitrogen systems and dry sprinklers. He stresses investing in quality materials, protecting reputation by fixing costly mistakes (including a $100,000 early failure), developing middle management by answering questions with questions, and choosing a strategic acquisition to benefit employees; he also cites ESOPs as an exit option.</p><p>00:00 Costly Choices<br>00:38 Meet Advantage Fire<br>01:50 Why Start a Business<br>02:35 Bankruptcy Push<br>04:05 Funding and Capital<br>05:22 First Office and Hiring<br>07:42 Landing Early Customers<br>09:49 Early Lessons on Growth<br>12:03 MBA and Scaling Vendors<br>17:09 Niche Strategy Medical to Data<br>22:04 Risk and High Stakes Work<br>23:44 Data Center Fire Systems<br>25:28 Vendor Quality Choices<br>27:56 Reputation Beats Low Bid<br>29:44 Costly Early Mistake<br>33:19 Strategic Sale Decision<br>38:13 Life Inside Big Company<br>42:00 Advice for Every Stage<br>47:26 Exit and ESOP Options<br>49:49 Closing Thanks</p>]]>
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      <pubDate>Wed, 25 Mar 2026 09:15:10 -0700</pubDate>
      <author>Lliam Holmes</author>
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      <itunes:author>Lliam Holmes</itunes:author>
      <itunes:duration>3023</itunes:duration>
      <itunes:summary>
        <![CDATA[<p> <strong>Built to Last: How Advantage Fire Turned Niche Focus into 34 Years of Growth </strong></p><p>On Beyond the Startup, host Lliam Holmes interviews Andy Cheatham of Advantage Fire, a full-service fire protection company started in spring 1992 after Selasco’s bankruptcy. Cheatham describes launching with four employees and a 4,000 sq. ft. facility, rapidly scaling by hiring former Selasco staff and assuming leftover jobs, and growing to about 175 employees and 80 vehicles. He explains pursuing an MBA for broader business perspective and learning to upgrade vendors (including IT support) as the company grew. Advantage differentiated by specializing in complex medical projects and later data centers, using layered protection like nitrogen systems and dry sprinklers. He stresses investing in quality materials, protecting reputation by fixing costly mistakes (including a $100,000 early failure), developing middle management by answering questions with questions, and choosing a strategic acquisition to benefit employees; he also cites ESOPs as an exit option.</p><p>00:00 Costly Choices<br>00:38 Meet Advantage Fire<br>01:50 Why Start a Business<br>02:35 Bankruptcy Push<br>04:05 Funding and Capital<br>05:22 First Office and Hiring<br>07:42 Landing Early Customers<br>09:49 Early Lessons on Growth<br>12:03 MBA and Scaling Vendors<br>17:09 Niche Strategy Medical to Data<br>22:04 Risk and High Stakes Work<br>23:44 Data Center Fire Systems<br>25:28 Vendor Quality Choices<br>27:56 Reputation Beats Low Bid<br>29:44 Costly Early Mistake<br>33:19 Strategic Sale Decision<br>38:13 Life Inside Big Company<br>42:00 Advice for Every Stage<br>47:26 Exit and ESOP Options<br>49:49 Closing Thanks</p>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship, business growth, business leadership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Beyond the Startup Ep. 1: Pilot</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Beyond the Startup Ep. 1: Pilot</itunes:title>
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      <link>https://share.transistor.fm/s/37ba4c4e</link>
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        <![CDATA[<p><strong> Beyond the Startup Ep. 1: From Chaos to Control — How MIS Solutions Was Built to Scale </strong></p><p>In the pilot episode of Beyond the Startup, temporary host Scott Pressimone interviews Lliam Holmes, founder and CEO of MIS Solutions, an Atlanta IT company serving small to midsize businesses with help desk, purchasing, and support. Lliam recounts starting MIS in 1995 after his Fortune 100-focused employer repeatedly turned away small-business requests. With encouragement from his mentor, Pete, Lliam bootstrapped the company with his wife, Jennifer, and another partner—MasterCard. He describes early lack of strategy, learning to say no to non-core work, and major lessons, including failing to save for taxes, hiring timing, and the need to pause growth to build policies, processes, and standards. Lliam emphasizes that technology constantly resets (internet, cloud, cybersecurity, AI), argues for investing early to gain “battle scars,” credits EOS for managing chaos, and stresses scaling beyond the founder by delegating decisions, developing people, and focusing on client value and community learning.</p><p>00:00 Bootstrapping MIS Origins<br>00:34 Podcast Kickoff and Guest Intro<br>01:35 What MIS Solutions Does<br>02:26 1995 Tech Landscape and Opportunity<br>04:26 Pete’s Push to Go Solo<br>05:32 Credit Cards and Early Cash Flow<br>09:23 Finding Focus and Saying No<br>14:59 Tech Industry Constant Reinvention<br>18:19 From Backups to Cloud to AI<br>22:58 Early Adoption as a Moat<br>27:49 Battle Scars and Tax Shock<br>30:45 Learning Business Skills<br>31:26 Hiring Growing Pains<br>32:01 Building Processes<br>34:32 Scaling Costs Reality<br>37:13 Delegation Mindset Shift<br>40:39 Letting Go of Control<br>42:47 Strengths and Ego<br>44:52 When Founders Step Aside<br>47:04 EOS Managing Chaos<br>49:00 Future Tech and AI<br>54:13 Value and Expectations<br>56:17 Community and Podcast Mission<br>01:00:14 Final Thanks and Wrap</p>]]>
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        <![CDATA[<p><strong> Beyond the Startup Ep. 1: From Chaos to Control — How MIS Solutions Was Built to Scale </strong></p><p>In the pilot episode of Beyond the Startup, temporary host Scott Pressimone interviews Lliam Holmes, founder and CEO of MIS Solutions, an Atlanta IT company serving small to midsize businesses with help desk, purchasing, and support. Lliam recounts starting MIS in 1995 after his Fortune 100-focused employer repeatedly turned away small-business requests. With encouragement from his mentor, Pete, Lliam bootstrapped the company with his wife, Jennifer, and another partner—MasterCard. He describes early lack of strategy, learning to say no to non-core work, and major lessons, including failing to save for taxes, hiring timing, and the need to pause growth to build policies, processes, and standards. Lliam emphasizes that technology constantly resets (internet, cloud, cybersecurity, AI), argues for investing early to gain “battle scars,” credits EOS for managing chaos, and stresses scaling beyond the founder by delegating decisions, developing people, and focusing on client value and community learning.</p><p>00:00 Bootstrapping MIS Origins<br>00:34 Podcast Kickoff and Guest Intro<br>01:35 What MIS Solutions Does<br>02:26 1995 Tech Landscape and Opportunity<br>04:26 Pete’s Push to Go Solo<br>05:32 Credit Cards and Early Cash Flow<br>09:23 Finding Focus and Saying No<br>14:59 Tech Industry Constant Reinvention<br>18:19 From Backups to Cloud to AI<br>22:58 Early Adoption as a Moat<br>27:49 Battle Scars and Tax Shock<br>30:45 Learning Business Skills<br>31:26 Hiring Growing Pains<br>32:01 Building Processes<br>34:32 Scaling Costs Reality<br>37:13 Delegation Mindset Shift<br>40:39 Letting Go of Control<br>42:47 Strengths and Ego<br>44:52 When Founders Step Aside<br>47:04 EOS Managing Chaos<br>49:00 Future Tech and AI<br>54:13 Value and Expectations<br>56:17 Community and Podcast Mission<br>01:00:14 Final Thanks and Wrap</p>]]>
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      <pubDate>Wed, 25 Mar 2026 08:14:37 -0700</pubDate>
      <author>Lliam Holmes</author>
      <enclosure url="https://media.transistor.fm/37ba4c4e/60c54233.mp3" length="58219716" type="audio/mpeg"/>
      <itunes:author>Lliam Holmes</itunes:author>
      <itunes:duration>3637</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong> Beyond the Startup Ep. 1: From Chaos to Control — How MIS Solutions Was Built to Scale </strong></p><p>In the pilot episode of Beyond the Startup, temporary host Scott Pressimone interviews Lliam Holmes, founder and CEO of MIS Solutions, an Atlanta IT company serving small to midsize businesses with help desk, purchasing, and support. Lliam recounts starting MIS in 1995 after his Fortune 100-focused employer repeatedly turned away small-business requests. With encouragement from his mentor, Pete, Lliam bootstrapped the company with his wife, Jennifer, and another partner—MasterCard. He describes early lack of strategy, learning to say no to non-core work, and major lessons, including failing to save for taxes, hiring timing, and the need to pause growth to build policies, processes, and standards. Lliam emphasizes that technology constantly resets (internet, cloud, cybersecurity, AI), argues for investing early to gain “battle scars,” credits EOS for managing chaos, and stresses scaling beyond the founder by delegating decisions, developing people, and focusing on client value and community learning.</p><p>00:00 Bootstrapping MIS Origins<br>00:34 Podcast Kickoff and Guest Intro<br>01:35 What MIS Solutions Does<br>02:26 1995 Tech Landscape and Opportunity<br>04:26 Pete’s Push to Go Solo<br>05:32 Credit Cards and Early Cash Flow<br>09:23 Finding Focus and Saying No<br>14:59 Tech Industry Constant Reinvention<br>18:19 From Backups to Cloud to AI<br>22:58 Early Adoption as a Moat<br>27:49 Battle Scars and Tax Shock<br>30:45 Learning Business Skills<br>31:26 Hiring Growing Pains<br>32:01 Building Processes<br>34:32 Scaling Costs Reality<br>37:13 Delegation Mindset Shift<br>40:39 Letting Go of Control<br>42:47 Strengths and Ego<br>44:52 When Founders Step Aside<br>47:04 EOS Managing Chaos<br>49:00 Future Tech and AI<br>54:13 Value and Expectations<br>56:17 Community and Podcast Mission<br>01:00:14 Final Thanks and Wrap</p>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship, business growth, business leadership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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