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    <title>Between the Shifts — Presented by StopNStarts Hockey</title>
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    <description>Between the Shifts is a monthly show for players, parents, coaches, and youth hockey leaders navigating the fast, confusing and often expensive world of youth hockey. Hosted by a former professional player, coach, and parent, and owner of STOPnSTARTS Hockey, Marc Genest. We carve into player development, real-life family stories, coaching culture, costs, training pathways, and everything young athletes and their communities are facing today. Whether you’re in a traditional hockey market or growing the game in the South, this podcast helps you make smarter decisions, understand your options, and avoid common pitfalls. Join us for honest conversations that empower families and fuel hockey dreams.</description>
    <copyright>© Stop n Starts Hockey</copyright>
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    <pubDate>Tue, 14 Jul 2026 04:00:19 -0700</pubDate>
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      <title>Between the Shifts — Presented by StopNStarts Hockey</title>
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    <itunes:author>Stop n Starts Hockey</itunes:author>
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    <itunes:summary>Between the Shifts is a monthly show for players, parents, coaches, and youth hockey leaders navigating the fast, confusing and often expensive world of youth hockey. Hosted by a former professional player, coach, and parent, and owner of STOPnSTARTS Hockey, Marc Genest. We carve into player development, real-life family stories, coaching culture, costs, training pathways, and everything young athletes and their communities are facing today. Whether you’re in a traditional hockey market or growing the game in the South, this podcast helps you make smarter decisions, understand your options, and avoid common pitfalls. Join us for honest conversations that empower families and fuel hockey dreams.</itunes:summary>
    <itunes:subtitle>Between the Shifts is a monthly show for players, parents, coaches, and youth hockey leaders navigating the fast, confusing and often expensive world of youth hockey.</itunes:subtitle>
    <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
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      <itunes:name>Marc Genest</itunes:name>
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    <item>
      <title>Marco Pietroniro: Building Better Hockey Players Through Development</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Marco Pietroniro: Building Better Hockey Players Through Development</itunes:title>
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        <![CDATA[<p>In this episode of Stops and Starts, Marc sits down with longtime hockey coach, former professional player, and Universel Academy leader Marco Pietroniro to talk about one of the biggest questions facing players and families today:</p><p>What is the right development path for your player?</p><p>Marco shares his journey from youth hockey in Montreal, to junior hockey in the Q, to playing professionally overseas and in North America, before shifting into coaching and player development. The conversation dives deep into the modern hockey landscape, including prep hockey, junior hockey, the NCDC, USPHL Premier, CHL opportunities, college pathways, and why development is not always about chasing the biggest logo.</p><p>Marc and Marco also discuss the importance of trust between families, coaches, and players, why some athletes need more time to develop, how Universel Academy structures its program, and why the right environment can make all the difference for a young player trying to reach the next level.</p><p>This episode is especially helpful for hockey parents, youth players, junior prospects, and families trying to understand the many different routes available beyond the traditional “all or nothing” hockey path.</p><p><br></p><p>For more information about Universel Academy / Collège Universel hockey, contact Marco Pietroniro at <a href="mailto:mpietroniro@collegeuniversel.ca"><strong>mpietroniro@collegeuniversel.ca</strong></a>.</p><p><br></p><p>00:00 – Welcome to Stops and Starts<br>00:32 – The mission: helping families understand different hockey paths<br>01:37 – Introducing Marco Pietroniro<br>02:03 – Marco’s youth, junior, and professional hockey journey<br>02:57 – Finding his “NHL” overseas<br>03:40 – From pro hockey to coaching and junior hockey<br>04:20 – Shifting from winning to player development<br>05:51 – Why trust is critical for hockey families<br>07:18 – Honest conversations with players and parents<br>09:15 – Why not every player is a D1 or NHL prospect<br>11:54 – Marco’s move into Bishop’s College School<br>12:10 – Coaching to develop instead of only coaching to win<br>13:09 – The vision behind Universel Academy<br>15:15 – Giving young players a challenging development environment<br>17:28 – Why Universel Academy plays younger players at higher levels<br>19:00 – Confidence, opportunity, and learning from mistakes<br>20:30 – Why ice time and special teams opportunities matter<br>22:58 – The gap between youth hockey and junior hockey<br>23:45 – Why experience at the junior level is so valuable<br>24:28 – Universel Academy team structure and locations<br>24:50 – U18, USPHL Premier, NCDC, costs, travel, and academics<br>27:50 – A day in the life of a Universel Academy player<br>29:10 – Ice time, skills sessions, and practicing up a level<br>30:50 – Universel as a bridge to higher levels of hockey<br>33:07 – Global Advancement and player placement<br>35:10 – The changing junior hockey landscape and rule changes<br>36:16 – How college hockey timelines are changing<br>37:08 – Who benefits most from the new hockey landscape?<br>38:42 – D3, U Sports, Europe, and nontraditional pathways<br>39:36 – Marco’s thoughts on the future of the NCDC<br>40:52 – Why the NCDC can be a stepping stone, not an endgame<br>41:59 – More opportunities through CHL, OHL, QMJHL, and other camps<br>43:03 – Why opportunity and development matter most<br>43:37 – How to connect with Marco and Universel Academy<br>44:05 – Closing thoughts</p>]]>
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        <![CDATA[<p>In this episode of Stops and Starts, Marc sits down with longtime hockey coach, former professional player, and Universel Academy leader Marco Pietroniro to talk about one of the biggest questions facing players and families today:</p><p>What is the right development path for your player?</p><p>Marco shares his journey from youth hockey in Montreal, to junior hockey in the Q, to playing professionally overseas and in North America, before shifting into coaching and player development. The conversation dives deep into the modern hockey landscape, including prep hockey, junior hockey, the NCDC, USPHL Premier, CHL opportunities, college pathways, and why development is not always about chasing the biggest logo.</p><p>Marc and Marco also discuss the importance of trust between families, coaches, and players, why some athletes need more time to develop, how Universel Academy structures its program, and why the right environment can make all the difference for a young player trying to reach the next level.</p><p>This episode is especially helpful for hockey parents, youth players, junior prospects, and families trying to understand the many different routes available beyond the traditional “all or nothing” hockey path.</p><p><br></p><p>For more information about Universel Academy / Collège Universel hockey, contact Marco Pietroniro at <a href="mailto:mpietroniro@collegeuniversel.ca"><strong>mpietroniro@collegeuniversel.ca</strong></a>.</p><p><br></p><p>00:00 – Welcome to Stops and Starts<br>00:32 – The mission: helping families understand different hockey paths<br>01:37 – Introducing Marco Pietroniro<br>02:03 – Marco’s youth, junior, and professional hockey journey<br>02:57 – Finding his “NHL” overseas<br>03:40 – From pro hockey to coaching and junior hockey<br>04:20 – Shifting from winning to player development<br>05:51 – Why trust is critical for hockey families<br>07:18 – Honest conversations with players and parents<br>09:15 – Why not every player is a D1 or NHL prospect<br>11:54 – Marco’s move into Bishop’s College School<br>12:10 – Coaching to develop instead of only coaching to win<br>13:09 – The vision behind Universel Academy<br>15:15 – Giving young players a challenging development environment<br>17:28 – Why Universel Academy plays younger players at higher levels<br>19:00 – Confidence, opportunity, and learning from mistakes<br>20:30 – Why ice time and special teams opportunities matter<br>22:58 – The gap between youth hockey and junior hockey<br>23:45 – Why experience at the junior level is so valuable<br>24:28 – Universel Academy team structure and locations<br>24:50 – U18, USPHL Premier, NCDC, costs, travel, and academics<br>27:50 – A day in the life of a Universel Academy player<br>29:10 – Ice time, skills sessions, and practicing up a level<br>30:50 – Universel as a bridge to higher levels of hockey<br>33:07 – Global Advancement and player placement<br>35:10 – The changing junior hockey landscape and rule changes<br>36:16 – How college hockey timelines are changing<br>37:08 – Who benefits most from the new hockey landscape?<br>38:42 – D3, U Sports, Europe, and nontraditional pathways<br>39:36 – Marco’s thoughts on the future of the NCDC<br>40:52 – Why the NCDC can be a stepping stone, not an endgame<br>41:59 – More opportunities through CHL, OHL, QMJHL, and other camps<br>43:03 – Why opportunity and development matter most<br>43:37 – How to connect with Marco and Universel Academy<br>44:05 – Closing thoughts</p>]]>
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      <pubDate>Tue, 14 Jul 2026 04:00:00 -0700</pubDate>
      <author>Stop n Starts Hockey</author>
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      <itunes:author>Stop n Starts Hockey</itunes:author>
      <itunes:duration>2680</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Stops and Starts, Marc sits down with longtime hockey coach, former professional player, and Universel Academy leader Marco Pietroniro to talk about one of the biggest questions facing players and families today:</p><p>What is the right development path for your player?</p><p>Marco shares his journey from youth hockey in Montreal, to junior hockey in the Q, to playing professionally overseas and in North America, before shifting into coaching and player development. The conversation dives deep into the modern hockey landscape, including prep hockey, junior hockey, the NCDC, USPHL Premier, CHL opportunities, college pathways, and why development is not always about chasing the biggest logo.</p><p>Marc and Marco also discuss the importance of trust between families, coaches, and players, why some athletes need more time to develop, how Universel Academy structures its program, and why the right environment can make all the difference for a young player trying to reach the next level.</p><p>This episode is especially helpful for hockey parents, youth players, junior prospects, and families trying to understand the many different routes available beyond the traditional “all or nothing” hockey path.</p><p><br></p><p>For more information about Universel Academy / Collège Universel hockey, contact Marco Pietroniro at <a href="mailto:mpietroniro@collegeuniversel.ca"><strong>mpietroniro@collegeuniversel.ca</strong></a>.</p><p><br></p><p>00:00 – Welcome to Stops and Starts<br>00:32 – The mission: helping families understand different hockey paths<br>01:37 – Introducing Marco Pietroniro<br>02:03 – Marco’s youth, junior, and professional hockey journey<br>02:57 – Finding his “NHL” overseas<br>03:40 – From pro hockey to coaching and junior hockey<br>04:20 – Shifting from winning to player development<br>05:51 – Why trust is critical for hockey families<br>07:18 – Honest conversations with players and parents<br>09:15 – Why not every player is a D1 or NHL prospect<br>11:54 – Marco’s move into Bishop’s College School<br>12:10 – Coaching to develop instead of only coaching to win<br>13:09 – The vision behind Universel Academy<br>15:15 – Giving young players a challenging development environment<br>17:28 – Why Universel Academy plays younger players at higher levels<br>19:00 – Confidence, opportunity, and learning from mistakes<br>20:30 – Why ice time and special teams opportunities matter<br>22:58 – The gap between youth hockey and junior hockey<br>23:45 – Why experience at the junior level is so valuable<br>24:28 – Universel Academy team structure and locations<br>24:50 – U18, USPHL Premier, NCDC, costs, travel, and academics<br>27:50 – A day in the life of a Universel Academy player<br>29:10 – Ice time, skills sessions, and practicing up a level<br>30:50 – Universel as a bridge to higher levels of hockey<br>33:07 – Global Advancement and player placement<br>35:10 – The changing junior hockey landscape and rule changes<br>36:16 – How college hockey timelines are changing<br>37:08 – Who benefits most from the new hockey landscape?<br>38:42 – D3, U Sports, Europe, and nontraditional pathways<br>39:36 – Marco’s thoughts on the future of the NCDC<br>40:52 – Why the NCDC can be a stepping stone, not an endgame<br>41:59 – More opportunities through CHL, OHL, QMJHL, and other camps<br>43:03 – Why opportunity and development matter most<br>43:37 – How to connect with Marco and Universel Academy<br>44:05 – Closing thoughts</p>]]>
      </itunes:summary>
      <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://stopnstartshockey.com/about-marc/" img="https://img.transistorcdn.com/LPPGPY9KDk-cbu3LksJ6ugd0zmKekUa9GFeKwDGoaNs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDZh/OTNlODIzMjE0Yzcx/MjJlZTkzMGFmNTRm/NjQyMC5qcGVn.jpg">Marc Genest</podcast:person>
      <podcast:person role="Guest" img="https://img.transistorcdn.com/yqQStq4h_Do-hzrKwCC3B91Vr0xZhM_1kgvD2T7Lg4Y/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81M2Vi/MTQwMDNhNWM2YTdh/NjNlNmQzZTg4ODg4/MGRiZC5qcGVn.jpg">Marco Pietroniro</podcast:person>
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    <item>
      <title>The Truth About Hockey Development with Patrick Schafer</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>The Truth About Hockey Development with Patrick Schafer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>In this episode of <em>Stop and Starts</em>, Marc Genest sits down with Patrick Schafer of Schaefer Hockey Group to discuss one of the most important topics in youth hockey: finding the right path for player development.</p><p>From youth hockey and junior hockey to college recruiting and professional opportunities, Patrick shares insights from his playing career, coaching experience, and years of advising players and families through the ever-changing hockey landscape.</p><p>The conversation covers development versus exposure, why every player's journey is different, the role of advisors, what scouts are really looking for, the importance of hockey IQ, and why playing time often matters more than logos on a jersey.</p><p>Whether you're a player, parent, coach, or hockey family trying to navigate today's development system, this episode offers valuable perspective on making decisions that support long-term growth and success.</p><p><br></p><p><strong>00:00</strong> – Why Stop and Starts exists: development over destinations<br><strong>02:00</strong> – Introducing Patrick Schafer and Schaefer Hockey Group<br><strong>03:30</strong> – Patrick's hockey journey from Ohio to professional hockey<br><strong>06:00</strong> – Playing for legendary coach Mike Hastings<br><strong>09:30</strong> – Why today's players look more prepared than ever<br><strong>10:45</strong> – The missing piece: hockey IQ and game awareness<br><strong>13:00</strong> – Skill development vs. understanding the game<br><strong>16:00</strong> – Creativity in hockey and developing decision-makers<br><strong>18:00</strong> – Why heart matters more than size<br><strong>20:00</strong> – The challenge of evaluating players at showcase camps<br><strong>24:00</strong> – What Patrick looks for in players and families<br><strong>26:00</strong> – Why self-awareness matters in player development<br><strong>29:00</strong> – The importance of fit, timing, and opportunity<br><strong>34:00</strong> – Do hockey players need an advisor?<br><strong>36:00</strong> – When should families seek an advisor?<br><strong>37:00</strong> – AAA vs. AA: Does it really matter?<br><strong>39:00</strong> – Why college hockey remains a powerful development path<br><strong>41:00</strong> – The value of Division III hockey and alternative routes<br><strong>43:00</strong> – The mission behind Stop and Starts<br><strong>45:00</strong> – Helping players through adversity and growth<br><strong>46:00</strong> – Final thoughts on development, opportunity, and success</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of <em>Stop and Starts</em>, Marc Genest sits down with Patrick Schafer of Schaefer Hockey Group to discuss one of the most important topics in youth hockey: finding the right path for player development.</p><p>From youth hockey and junior hockey to college recruiting and professional opportunities, Patrick shares insights from his playing career, coaching experience, and years of advising players and families through the ever-changing hockey landscape.</p><p>The conversation covers development versus exposure, why every player's journey is different, the role of advisors, what scouts are really looking for, the importance of hockey IQ, and why playing time often matters more than logos on a jersey.</p><p>Whether you're a player, parent, coach, or hockey family trying to navigate today's development system, this episode offers valuable perspective on making decisions that support long-term growth and success.</p><p><br></p><p><strong>00:00</strong> – Why Stop and Starts exists: development over destinations<br><strong>02:00</strong> – Introducing Patrick Schafer and Schaefer Hockey Group<br><strong>03:30</strong> – Patrick's hockey journey from Ohio to professional hockey<br><strong>06:00</strong> – Playing for legendary coach Mike Hastings<br><strong>09:30</strong> – Why today's players look more prepared than ever<br><strong>10:45</strong> – The missing piece: hockey IQ and game awareness<br><strong>13:00</strong> – Skill development vs. understanding the game<br><strong>16:00</strong> – Creativity in hockey and developing decision-makers<br><strong>18:00</strong> – Why heart matters more than size<br><strong>20:00</strong> – The challenge of evaluating players at showcase camps<br><strong>24:00</strong> – What Patrick looks for in players and families<br><strong>26:00</strong> – Why self-awareness matters in player development<br><strong>29:00</strong> – The importance of fit, timing, and opportunity<br><strong>34:00</strong> – Do hockey players need an advisor?<br><strong>36:00</strong> – When should families seek an advisor?<br><strong>37:00</strong> – AAA vs. AA: Does it really matter?<br><strong>39:00</strong> – Why college hockey remains a powerful development path<br><strong>41:00</strong> – The value of Division III hockey and alternative routes<br><strong>43:00</strong> – The mission behind Stop and Starts<br><strong>45:00</strong> – Helping players through adversity and growth<br><strong>46:00</strong> – Final thoughts on development, opportunity, and success</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Jun 2026 04:00:00 -0700</pubDate>
      <author>Stop n Starts Hockey</author>
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      <itunes:author>Stop n Starts Hockey</itunes:author>
      <itunes:duration>2877</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of <em>Stop and Starts</em>, Marc Genest sits down with Patrick Schafer of Schaefer Hockey Group to discuss one of the most important topics in youth hockey: finding the right path for player development.</p><p>From youth hockey and junior hockey to college recruiting and professional opportunities, Patrick shares insights from his playing career, coaching experience, and years of advising players and families through the ever-changing hockey landscape.</p><p>The conversation covers development versus exposure, why every player's journey is different, the role of advisors, what scouts are really looking for, the importance of hockey IQ, and why playing time often matters more than logos on a jersey.</p><p>Whether you're a player, parent, coach, or hockey family trying to navigate today's development system, this episode offers valuable perspective on making decisions that support long-term growth and success.</p><p><br></p><p><strong>00:00</strong> – Why Stop and Starts exists: development over destinations<br><strong>02:00</strong> – Introducing Patrick Schafer and Schaefer Hockey Group<br><strong>03:30</strong> – Patrick's hockey journey from Ohio to professional hockey<br><strong>06:00</strong> – Playing for legendary coach Mike Hastings<br><strong>09:30</strong> – Why today's players look more prepared than ever<br><strong>10:45</strong> – The missing piece: hockey IQ and game awareness<br><strong>13:00</strong> – Skill development vs. understanding the game<br><strong>16:00</strong> – Creativity in hockey and developing decision-makers<br><strong>18:00</strong> – Why heart matters more than size<br><strong>20:00</strong> – The challenge of evaluating players at showcase camps<br><strong>24:00</strong> – What Patrick looks for in players and families<br><strong>26:00</strong> – Why self-awareness matters in player development<br><strong>29:00</strong> – The importance of fit, timing, and opportunity<br><strong>34:00</strong> – Do hockey players need an advisor?<br><strong>36:00</strong> – When should families seek an advisor?<br><strong>37:00</strong> – AAA vs. AA: Does it really matter?<br><strong>39:00</strong> – Why college hockey remains a powerful development path<br><strong>41:00</strong> – The value of Division III hockey and alternative routes<br><strong>43:00</strong> – The mission behind Stop and Starts<br><strong>45:00</strong> – Helping players through adversity and growth<br><strong>46:00</strong> – Final thoughts on development, opportunity, and success</p>]]>
      </itunes:summary>
      <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://stopnstartshockey.com/about-marc/" img="https://img.transistorcdn.com/LPPGPY9KDk-cbu3LksJ6ugd0zmKekUa9GFeKwDGoaNs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDZh/OTNlODIzMjE0Yzcx/MjJlZTkzMGFmNTRm/NjQyMC5qcGVn.jpg">Marc Genest</podcast:person>
      <podcast:person role="Guest" href="https://www.schaferhockeygroup.com" img="https://img.transistorcdn.com/oS_iqRqPmEBBs45ec8j3DUSf-1pdEPdv5Of6GE5dQQ0/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YWYx/ZTZiYTVkY2VlMjlh/MjIzZTkxZmFiMjFk/YTg5NS5qcGVn.jpg">Patrick Schafer</podcast:person>
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    <item>
      <title>Strength in Motion: Erin Bratcher on Athletic Development</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Strength in Motion: Erin Bratcher on Athletic Development</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/49fe67e9</link>
      <description>
        <![CDATA[<p>In this third episode of Between the Shifts from Stop and Starts, the host welcomes Erin Bratcher of EB Athletics to discuss off-ice training and athlete development for parents and players. Bratcher shares her background as a Division I basketball player at Charleston Southern, four-year pro in Germany’s Bundesliga, and her path into strength and conditioning, including building EB Athletics during COVID and developing a 5,000-square-foot facility. They cover how strength gains translate to speed, power, injury prevention, and confidence, and discuss early specialization versus multi-sport benefits, recovery and readiness (sleep, hydration, nutrition), and age-appropriate progression from coordination to loaded lifting. Bratcher explains her TeamBuildr-based in-person and remote coaching, form feedback via video, pricing guidance, and sport-specific programming like groin prevention for hockey and ankle focus for basketball.</p><p>00:00 Welcome and Guest Intro</p><p>01:39 Erin Bratcher Background</p><p>03:54 EB Athletics and Results</p><p>05:39 Old School vs Modern Training</p><p>06:39 Why Strength Matters</p><p>09:15 Sports She Trains</p><p>10:46 Early Specialization Debate</p><p>13:19 Building the Gym</p><p>16:02 Online Platform TeamBuildr</p><p>18:16 Remote Assessments and Testing</p><p>18:50 Remote Training Intake</p><p>19:09 Stop and Starts Mission</p><p>21:14 Building Athlete Confidence</p><p>22:47 Recovery and Body Awareness</p><p>24:21 When Kids Should Train</p><p>26:07 Assessments and Body Types</p><p>27:43 Online Coaching and Pricing</p><p>29:01 Form Checks via Video</p><p>30:16 Fitness Fundamentals and Readiness</p><p>31:56 Sport Specific Programming</p><p>32:42 Wrap Up and Giveaway</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this third episode of Between the Shifts from Stop and Starts, the host welcomes Erin Bratcher of EB Athletics to discuss off-ice training and athlete development for parents and players. Bratcher shares her background as a Division I basketball player at Charleston Southern, four-year pro in Germany’s Bundesliga, and her path into strength and conditioning, including building EB Athletics during COVID and developing a 5,000-square-foot facility. They cover how strength gains translate to speed, power, injury prevention, and confidence, and discuss early specialization versus multi-sport benefits, recovery and readiness (sleep, hydration, nutrition), and age-appropriate progression from coordination to loaded lifting. Bratcher explains her TeamBuildr-based in-person and remote coaching, form feedback via video, pricing guidance, and sport-specific programming like groin prevention for hockey and ankle focus for basketball.</p><p>00:00 Welcome and Guest Intro</p><p>01:39 Erin Bratcher Background</p><p>03:54 EB Athletics and Results</p><p>05:39 Old School vs Modern Training</p><p>06:39 Why Strength Matters</p><p>09:15 Sports She Trains</p><p>10:46 Early Specialization Debate</p><p>13:19 Building the Gym</p><p>16:02 Online Platform TeamBuildr</p><p>18:16 Remote Assessments and Testing</p><p>18:50 Remote Training Intake</p><p>19:09 Stop and Starts Mission</p><p>21:14 Building Athlete Confidence</p><p>22:47 Recovery and Body Awareness</p><p>24:21 When Kids Should Train</p><p>26:07 Assessments and Body Types</p><p>27:43 Online Coaching and Pricing</p><p>29:01 Form Checks via Video</p><p>30:16 Fitness Fundamentals and Readiness</p><p>31:56 Sport Specific Programming</p><p>32:42 Wrap Up and Giveaway</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 19 May 2026 04:00:00 -0700</pubDate>
      <author>Stop n Starts Hockey</author>
      <enclosure url="https://media.transistor.fm/49fe67e9/1c8d9664.mp3" length="32662523" type="audio/mpeg"/>
      <itunes:author>Stop n Starts Hockey</itunes:author>
      <itunes:duration>2038</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this third episode of Between the Shifts from Stop and Starts, the host welcomes Erin Bratcher of EB Athletics to discuss off-ice training and athlete development for parents and players. Bratcher shares her background as a Division I basketball player at Charleston Southern, four-year pro in Germany’s Bundesliga, and her path into strength and conditioning, including building EB Athletics during COVID and developing a 5,000-square-foot facility. They cover how strength gains translate to speed, power, injury prevention, and confidence, and discuss early specialization versus multi-sport benefits, recovery and readiness (sleep, hydration, nutrition), and age-appropriate progression from coordination to loaded lifting. Bratcher explains her TeamBuildr-based in-person and remote coaching, form feedback via video, pricing guidance, and sport-specific programming like groin prevention for hockey and ankle focus for basketball.</p><p>00:00 Welcome and Guest Intro</p><p>01:39 Erin Bratcher Background</p><p>03:54 EB Athletics and Results</p><p>05:39 Old School vs Modern Training</p><p>06:39 Why Strength Matters</p><p>09:15 Sports She Trains</p><p>10:46 Early Specialization Debate</p><p>13:19 Building the Gym</p><p>16:02 Online Platform TeamBuildr</p><p>18:16 Remote Assessments and Testing</p><p>18:50 Remote Training Intake</p><p>19:09 Stop and Starts Mission</p><p>21:14 Building Athlete Confidence</p><p>22:47 Recovery and Body Awareness</p><p>24:21 When Kids Should Train</p><p>26:07 Assessments and Body Types</p><p>27:43 Online Coaching and Pricing</p><p>29:01 Form Checks via Video</p><p>30:16 Fitness Fundamentals and Readiness</p><p>31:56 Sport Specific Programming</p><p>32:42 Wrap Up and Giveaway</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://stopnstartshockey.com/about-marc/" img="https://img.transistorcdn.com/LPPGPY9KDk-cbu3LksJ6ugd0zmKekUa9GFeKwDGoaNs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDZh/OTNlODIzMjE0Yzcx/MjJlZTkzMGFmNTRm/NjQyMC5qcGVn.jpg">Marc Genest</podcast:person>
      <podcast:person role="Guest" href="https://goavengingangels.com/staff-directory/erin-bratcher/50" img="https://img.transistorcdn.com/0QDjBjEF0FQDkOwGqiNvdzRTkuOGPnLX2QroP52w_E4/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OWY5/Njk5NmMxYjk0OTU4/OWU3MTY2NmZiZDM3/NjZmNi5qcGVn.jpg">Erin Bratcher</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/49fe67e9/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Behind the Brand: Mario Therrien on True Hockey's Evolution</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Behind the Brand: Mario Therrien on True Hockey's Evolution</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d3ba3a7a</link>
      <description>
        <![CDATA[<p>Marc welcomes Mario Therrien of TRUE Hockey as the first guest on the Between the Shifts podcast to discuss Mario’s playing background, how he entered hockey manufacturing through sticks in 2005, and how True launched in 2013 via True Temper, initially selling sticks and gloves. Mario outlines True’s expansion into skates in 2016 and goalie gear after purchasing Lefevre in 2019, noting strong NHL and Olympic adoption and growing youth presence. They emphasize True’s skate fit and the evolution from tracing feet to scanning and app-based measurements. The conversation also covers youth equipment mistakes (poor skate fit, wrong stick length/curve/flex, and lack of lie options), plus broader issues in youth and junior hockey such as winning over development, frequent trades, oversized rosters, costly ID camps, unclear feedback to cut players, and the need for game IQ. Mark closes with a True skate raffle tied to Stop and Start membership and social followers.</p><p>00:00 Welcome and Guest Intro</p><p>00:52 How Mario Entered Manufacturing</p><p>02:28 Playing Career Background</p><p>03:48 True Hockey Origin Story</p><p>05:44 Product Line Expansion</p><p>07:08 Why True Skates Fit Better</p><p>08:24 Skate Tech and Scanning Evolution</p><p>12:30 Choosing the Right Stick</p><p>15:08 Curve Trends and Oates Pattern</p><p>16:34 Goalie Gear Breakthrough</p><p>18:24 Youth Hockey Challenges Today</p><p>20:01 Too Many Options</p><p>21:10 Winning Over Development</p><p>24:21 Healthy Scratches Problem</p><p>25:19 Junior Hockey Jungle</p><p>26:03 ID Camps Money Grab</p><p>27:59 Cuts Without Feedback</p><p>28:50 Skills Versus Hockey IQ</p><p>30:39 Choosing The Right Fit</p><p>34:03 Stop And Start Vision</p><p>36:20 Giveaway And Wrap Up</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Marc welcomes Mario Therrien of TRUE Hockey as the first guest on the Between the Shifts podcast to discuss Mario’s playing background, how he entered hockey manufacturing through sticks in 2005, and how True launched in 2013 via True Temper, initially selling sticks and gloves. Mario outlines True’s expansion into skates in 2016 and goalie gear after purchasing Lefevre in 2019, noting strong NHL and Olympic adoption and growing youth presence. They emphasize True’s skate fit and the evolution from tracing feet to scanning and app-based measurements. The conversation also covers youth equipment mistakes (poor skate fit, wrong stick length/curve/flex, and lack of lie options), plus broader issues in youth and junior hockey such as winning over development, frequent trades, oversized rosters, costly ID camps, unclear feedback to cut players, and the need for game IQ. Mark closes with a True skate raffle tied to Stop and Start membership and social followers.</p><p>00:00 Welcome and Guest Intro</p><p>00:52 How Mario Entered Manufacturing</p><p>02:28 Playing Career Background</p><p>03:48 True Hockey Origin Story</p><p>05:44 Product Line Expansion</p><p>07:08 Why True Skates Fit Better</p><p>08:24 Skate Tech and Scanning Evolution</p><p>12:30 Choosing the Right Stick</p><p>15:08 Curve Trends and Oates Pattern</p><p>16:34 Goalie Gear Breakthrough</p><p>18:24 Youth Hockey Challenges Today</p><p>20:01 Too Many Options</p><p>21:10 Winning Over Development</p><p>24:21 Healthy Scratches Problem</p><p>25:19 Junior Hockey Jungle</p><p>26:03 ID Camps Money Grab</p><p>27:59 Cuts Without Feedback</p><p>28:50 Skills Versus Hockey IQ</p><p>30:39 Choosing The Right Fit</p><p>34:03 Stop And Start Vision</p><p>36:20 Giveaway And Wrap Up</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Apr 2026 04:00:00 -0700</pubDate>
      <author>Stop n Starts Hockey</author>
      <enclosure url="https://media.transistor.fm/d3ba3a7a/91255e62.mp3" length="56652549" type="audio/mpeg"/>
      <itunes:author>Stop n Starts Hockey</itunes:author>
      <itunes:duration>2358</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Marc welcomes Mario Therrien of TRUE Hockey as the first guest on the Between the Shifts podcast to discuss Mario’s playing background, how he entered hockey manufacturing through sticks in 2005, and how True launched in 2013 via True Temper, initially selling sticks and gloves. Mario outlines True’s expansion into skates in 2016 and goalie gear after purchasing Lefevre in 2019, noting strong NHL and Olympic adoption and growing youth presence. They emphasize True’s skate fit and the evolution from tracing feet to scanning and app-based measurements. The conversation also covers youth equipment mistakes (poor skate fit, wrong stick length/curve/flex, and lack of lie options), plus broader issues in youth and junior hockey such as winning over development, frequent trades, oversized rosters, costly ID camps, unclear feedback to cut players, and the need for game IQ. Mark closes with a True skate raffle tied to Stop and Start membership and social followers.</p><p>00:00 Welcome and Guest Intro</p><p>00:52 How Mario Entered Manufacturing</p><p>02:28 Playing Career Background</p><p>03:48 True Hockey Origin Story</p><p>05:44 Product Line Expansion</p><p>07:08 Why True Skates Fit Better</p><p>08:24 Skate Tech and Scanning Evolution</p><p>12:30 Choosing the Right Stick</p><p>15:08 Curve Trends and Oates Pattern</p><p>16:34 Goalie Gear Breakthrough</p><p>18:24 Youth Hockey Challenges Today</p><p>20:01 Too Many Options</p><p>21:10 Winning Over Development</p><p>24:21 Healthy Scratches Problem</p><p>25:19 Junior Hockey Jungle</p><p>26:03 ID Camps Money Grab</p><p>27:59 Cuts Without Feedback</p><p>28:50 Skills Versus Hockey IQ</p><p>30:39 Choosing The Right Fit</p><p>34:03 Stop And Start Vision</p><p>36:20 Giveaway And Wrap Up</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://stopnstartshockey.com/about-marc/" img="https://img.transistorcdn.com/LPPGPY9KDk-cbu3LksJ6ugd0zmKekUa9GFeKwDGoaNs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDZh/OTNlODIzMjE0Yzcx/MjJlZTkzMGFmNTRm/NjQyMC5qcGVn.jpg">Marc Genest</podcast:person>
      <podcast:person role="Guest" img="https://img.transistorcdn.com/hCyW7Ty_bHRjIhAI1GzTIGub9w8QXWERHVjf_JrC0rk/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MWM0/Mzg0NWNmNTc3NDNk/MzUzODZjODU3NjI4/MjcxMC5qcGVn.jpg">Mario Therrien</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/d3ba3a7a/transcript.txt" type="text/plain"/>
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    <item>
      <title>Introduction to Between the Shifts: A New Era in Hockey Guidance</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Introduction to Between the Shifts: A New Era in Hockey Guidance</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2db6d5b3-dbd5-4835-a379-2cb60c0fbee6</guid>
      <link>https://share.transistor.fm/s/c97016bf</link>
      <description>
        <![CDATA[<p>Marc Genest introduces the Stop and Starts podcast “Between the Shifts” and explains his background as a former pro player (450+ games) and AAA youth coach with the Carolina Junior Hurricanes. He describes how families need guidance in navigating today’s expensive, travel-heavy hockey landscape, and how Stop and Starts consults for parents, players, coaches, and associations—focusing on development decisions and off-ice support rather than serving as a placement company. Jana outlines the importance of choosing the right path at ages 14–17, navigating the complexities of junior hockey, and addressing the mental side of performance. He highlights partners including True Hockey, Stanstead College, Universal Academy, Coeur d’Alene Hockey Academy, EB Athletics, Hunter Bishop Hockey, and Schafer Hockey Group. He also details membership pricing and a raffle for custom skates for the first 100 members.</p><p>00:00 Between the Shifts Mindset<br>00:24 Meet Marc Genest<br>01:06 Why Hockey Families Need Help<br>02:35 Stop and Starts Mission<br>05:31 Not a Placement Company<br>07:44 Every Player Has a Path<br>09:24 All-in-One Development Model<br>11:05 Junior Hockey Reality Check<br>11:39 Partners and Programs Spotlight<br>16:01 Bridging the Advisor Gap<br>19:06 Membership Pricing and Services<br>21:27 Mental Game and Communication<br>24:59 Choosing the Right Path<br>26:31 Wrap Up and Call to Action</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Marc Genest introduces the Stop and Starts podcast “Between the Shifts” and explains his background as a former pro player (450+ games) and AAA youth coach with the Carolina Junior Hurricanes. He describes how families need guidance in navigating today’s expensive, travel-heavy hockey landscape, and how Stop and Starts consults for parents, players, coaches, and associations—focusing on development decisions and off-ice support rather than serving as a placement company. Jana outlines the importance of choosing the right path at ages 14–17, navigating the complexities of junior hockey, and addressing the mental side of performance. He highlights partners including True Hockey, Stanstead College, Universal Academy, Coeur d’Alene Hockey Academy, EB Athletics, Hunter Bishop Hockey, and Schafer Hockey Group. He also details membership pricing and a raffle for custom skates for the first 100 members.</p><p>00:00 Between the Shifts Mindset<br>00:24 Meet Marc Genest<br>01:06 Why Hockey Families Need Help<br>02:35 Stop and Starts Mission<br>05:31 Not a Placement Company<br>07:44 Every Player Has a Path<br>09:24 All-in-One Development Model<br>11:05 Junior Hockey Reality Check<br>11:39 Partners and Programs Spotlight<br>16:01 Bridging the Advisor Gap<br>19:06 Membership Pricing and Services<br>21:27 Mental Game and Communication<br>24:59 Choosing the Right Path<br>26:31 Wrap Up and Call to Action</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Mar 2026 07:09:22 -0700</pubDate>
      <author>Stop n Starts Hockey</author>
      <enclosure url="https://media.transistor.fm/c97016bf/87f19c72.mp3" length="39038714" type="audio/mpeg"/>
      <itunes:author>Stop n Starts Hockey</itunes:author>
      <itunes:duration>1624</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Marc Genest introduces the Stop and Starts podcast “Between the Shifts” and explains his background as a former pro player (450+ games) and AAA youth coach with the Carolina Junior Hurricanes. He describes how families need guidance in navigating today’s expensive, travel-heavy hockey landscape, and how Stop and Starts consults for parents, players, coaches, and associations—focusing on development decisions and off-ice support rather than serving as a placement company. Jana outlines the importance of choosing the right path at ages 14–17, navigating the complexities of junior hockey, and addressing the mental side of performance. He highlights partners including True Hockey, Stanstead College, Universal Academy, Coeur d’Alene Hockey Academy, EB Athletics, Hunter Bishop Hockey, and Schafer Hockey Group. He also details membership pricing and a raffle for custom skates for the first 100 members.</p><p>00:00 Between the Shifts Mindset<br>00:24 Meet Marc Genest<br>01:06 Why Hockey Families Need Help<br>02:35 Stop and Starts Mission<br>05:31 Not a Placement Company<br>07:44 Every Player Has a Path<br>09:24 All-in-One Development Model<br>11:05 Junior Hockey Reality Check<br>11:39 Partners and Programs Spotlight<br>16:01 Bridging the Advisor Gap<br>19:06 Membership Pricing and Services<br>21:27 Mental Game and Communication<br>24:59 Choosing the Right Path<br>26:31 Wrap Up and Call to Action</p>]]>
      </itunes:summary>
      <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://stopnstartshockey.com/about-marc/" img="https://img.transistorcdn.com/LPPGPY9KDk-cbu3LksJ6ugd0zmKekUa9GFeKwDGoaNs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDZh/OTNlODIzMjE0Yzcx/MjJlZTkzMGFmNTRm/NjQyMC5qcGVn.jpg">Marc Genest</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/c97016bf/transcript.txt" type="text/plain"/>
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    <item>
      <title>Trailer</title>
      <itunes:title>Trailer</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">14fdcdfa-a357-476c-af9f-2b9e59aaca9c</guid>
      <link>https://share.transistor.fm/s/3827ce24</link>
      <description>
        <![CDATA[<p>Welcome to the ice.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the ice.</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Mar 2026 10:02:01 -0700</pubDate>
      <author>Stop n Starts Hockey</author>
      <enclosure url="https://media.transistor.fm/3827ce24/6c7bb26f.mp3" length="322806" type="audio/mpeg"/>
      <itunes:author>Stop n Starts Hockey</itunes:author>
      <itunes:duration>21</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the ice.</p>]]>
      </itunes:summary>
      <itunes:keywords>youth hockey, hockey families, hockey coaching, player development, hockey careers, hockey training,  hockey in the South, hockey culture, hockey associations, youth sports advice, hockey parents, hockey consulting, StopNStarts Hockey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://stopnstartshockey.com/about-marc/" img="https://img.transistorcdn.com/LPPGPY9KDk-cbu3LksJ6ugd0zmKekUa9GFeKwDGoaNs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMDZh/OTNlODIzMjE0Yzcx/MjJlZTkzMGFmNTRm/NjQyMC5qcGVn.jpg">Marc Genest</podcast:person>
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