Better Messaging Transistor (https://transistor.fm) https://feeds.transistor.fm/better-messaging Messaging shouldn't feel this hard. If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck. On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building. © 2026 Emma Stratton 104d64bb-526b-5235-900a-e1cb9c39f119 yes en Wed, 08 Jul 2026 13:06:59 -0400 Wed, 08 Jul 2026 13:07:22 -0400 https://img.transistorcdn.com/Pc1tacHbL6jb5jquszKypBIX_mWomBEFD8gcSR-m1HQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZDk3/NDA1MmU1OWJlNGUw/ZWNmNjMyMDNkMjli/MjA5Yy5wbmc.jpg Better Messaging episodic Emma Stratton Messaging shouldn't feel this hard. If you’re staring at a complex product, an oversaturated market, and a mountain of conflicting opinions from stakeholders, you aren’t alone. Whether you’re a founder trying to find your voice or a marketer struggling to align multiple buyers, the "messy middle" of messaging is where most brands get stuck. On Better Messaging, Emma Stratton, author and B2B messaging expert, is pulling back the curtain on how to turn technical complexity into clarity. Drawing from a decade of experience partnering with hundreds of tech companies, from seed-stage startups to global household names, Emma shares the practical frameworks and real-world lessons needed to make people actually care about what you’re building. Messaging shouldn't feel this hard. Emma Stratton podcast@shareyourgenius.com No No How to get buy in for new messaging 2 2 How to get buy in for new messaging full dc24c4bb-6c89-441f-a8ee-1b31d58cb017 https://share.transistor.fm/s/2f06c78c
Getting internal buy-in on messaging can be one of the hardest parts of the work.

Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples rather than abstract ideas.


If you’re trying to get everyone on the same page around new messaging, this episode will give you a practical place to start. 

In this episode:

(00:00) Intro

(02:07) A story about getting a big team aligned
(05:21) How to build a cross-functional messaging team
(08:52) Get clear on the goal of the messaging
(11:09) Talk to sales, study the market, and hear from customers
(13:31) Use working sessions to show real options
(18:56) When the messaging problem is really a strategy problem
(20:54) How to handle pushback and fear
(25:25) What to do when alignment does not happen


If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify or Apple.


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]>
Getting internal buy-in on messaging can be one of the hardest parts of the work.

Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples rather than abstract ideas.


If you’re trying to get everyone on the same page around new messaging, this episode will give you a practical place to start. 

In this episode:

(00:00) Intro

(02:07) A story about getting a big team aligned
(05:21) How to build a cross-functional messaging team
(08:52) Get clear on the goal of the messaging
(11:09) Talk to sales, study the market, and hear from customers
(13:31) Use working sessions to show real options
(18:56) When the messaging problem is really a strategy problem
(20:54) How to handle pushback and fear
(25:25) What to do when alignment does not happen


If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify or Apple.


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> Wed, 08 Jul 2026 13:06:59 -0400 Emma Stratton Emma Stratton 1703
Getting internal buy-in on messaging can be one of the hardest parts of the work.

Join Emma Stratton as she shares how to build alignment across a diverse group of stakeholders without getting stuck in endless opinions and feedback loops. She walks through her process for bringing the right people in, using customer insights to guide decisions, and helping teams respond to real examples rather than abstract ideas.


If you’re trying to get everyone on the same page around new messaging, this episode will give you a practical place to start. 

In this episode:

(00:00) Intro

(02:07) A story about getting a big team aligned
(05:21) How to build a cross-functional messaging team
(08:52) Get clear on the goal of the messaging
(11:09) Talk to sales, study the market, and hear from customers
(13:31) Use working sessions to show real options
(18:56) When the messaging problem is really a strategy problem
(20:54) How to handle pushback and fear
(25:25) What to do when alignment does not happen


If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify or Apple.


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> b2b, technology, marketing, messaging, positioning, software, copywriting, writing No Why messaging altitude matters (and how to get it right) 3 3 Why messaging altitude matters (and how to get it right) full d7c1100a-c9a2-4534-9954-9b0a044999e9 https://share.transistor.fm/s/ed0a9c76
In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care.


Using examples across different audiences, Emma shows why the strongest messaging usually sits somewhere in the middle, where it meets your audience at their eye level. If you loved this episode, be sure to check out the next one, where Emma gets into putting altitude into practice with two prompts you can use to find the right level for your message.

In this episode:

(00:00) Intro

(01:03) What altitude means in messaging

(01:53) Why vague messages fall flat

(03:30) Finding the message that feels just right

(04:30) How messaging gets too high level

(06:30) How to make the value clear

(08:00) Make technical messaging easier to understand

(12:30) When to take your message higher

(15:30) When to get more specific

(20:00) Meet your audience at eye level


Loved this episode? Be sure to check out the next one where we get into putting altitude into practice. 


If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify or Apple. 


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]>
In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care.


Using examples across different audiences, Emma shows why the strongest messaging usually sits somewhere in the middle, where it meets your audience at their eye level. If you loved this episode, be sure to check out the next one, where Emma gets into putting altitude into practice with two prompts you can use to find the right level for your message.

In this episode:

(00:00) Intro

(01:03) What altitude means in messaging

(01:53) Why vague messages fall flat

(03:30) Finding the message that feels just right

(04:30) How messaging gets too high level

(06:30) How to make the value clear

(08:00) Make technical messaging easier to understand

(12:30) When to take your message higher

(15:30) When to get more specific

(20:00) Meet your audience at eye level


Loved this episode? Be sure to check out the next one where we get into putting altitude into practice. 


If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify or Apple. 


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> Wed, 08 Jul 2026 13:05:12 -0400 Emma Stratton Emma Stratton 1443
In this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care.


Using examples across different audiences, Emma shows why the strongest messaging usually sits somewhere in the middle, where it meets your audience at their eye level. If you loved this episode, be sure to check out the next one, where Emma gets into putting altitude into practice with two prompts you can use to find the right level for your message.

In this episode:

(00:00) Intro

(01:03) What altitude means in messaging

(01:53) Why vague messages fall flat

(03:30) Finding the message that feels just right

(04:30) How messaging gets too high level

(06:30) How to make the value clear

(08:00) Make technical messaging easier to understand

(12:30) When to take your message higher

(15:30) When to get more specific

(20:00) Meet your audience at eye level


Loved this episode? Be sure to check out the next one where we get into putting altitude into practice. 


If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify or Apple. 


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> b2b, tech, technology, marketing, messaging, positioning, copywriting, storytelling, software No How to write B2B messaging that isn't boring (keep it real!) 1 1 How to write B2B messaging that isn't boring (keep it real!) full 388f2b6e-e30c-4347-94f2-e579bc314254 https://share.transistor.fm/s/0ac7b283 Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.


In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand truly memorable. Say goodbye to dry, corporate speak, and start connecting with your audience on a deeper human level.

If your messaging feels a bit flat, this episode is for you. Tune in as Emma explains how to break through the noise and craft messaging that truly resonates.


In this episode:

(00:00) Intro

(02:38) A bank headline that hooked Emma in

(04:47) Why B2B sounds so dry

(07:29) What makes emotional messaging stick

(12:47) How relatable messaging works
(16:11) The Say It Like You Would at the BBQ Exercise

(22:31) Talk to your customers to inspire relatable messaging

If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify
Listen on Apple


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.


In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand truly memorable. Say goodbye to dry, corporate speak, and start connecting with your audience on a deeper human level.

If your messaging feels a bit flat, this episode is for you. Tune in as Emma explains how to break through the noise and craft messaging that truly resonates.


In this episode:

(00:00) Intro

(02:38) A bank headline that hooked Emma in

(04:47) Why B2B sounds so dry

(07:29) What makes emotional messaging stick

(12:47) How relatable messaging works
(16:11) The Say It Like You Would at the BBQ Exercise

(22:31) Talk to your customers to inspire relatable messaging

If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify
Listen on Apple


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> Thu, 11 Jun 2026 10:20:42 -0400 Emma Stratton Emma Stratton 1492 Ever felt like a brand was speaking directly to your soul? That’s the magic of real, relatable messaging.


In this episode, host Emma Stratton reveals how messaging - when it's real, human, and punchy - can elevate your marketing. She shares the story of a bank headline that seemed to read her mind, demonstrating how tapping into authentic emotions and everyday struggles can make your brand truly memorable. Say goodbye to dry, corporate speak, and start connecting with your audience on a deeper human level.

If your messaging feels a bit flat, this episode is for you. Tune in as Emma explains how to break through the noise and craft messaging that truly resonates.


In this episode:

(00:00) Intro

(02:38) A bank headline that hooked Emma in

(04:47) Why B2B sounds so dry

(07:29) What makes emotional messaging stick

(12:47) How relatable messaging works
(16:11) The Say It Like You Would at the BBQ Exercise

(22:31) Talk to your customers to inspire relatable messaging

If you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!

Listen on Spotify
Listen on Apple


Connect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ 

Learn about Punchy: https://punchy.co/about/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/

]]> messaging, marketing, positioning, brand, b2b, tech, writing, copywriting No