Better B2B Podcasts

Reevaluating your podcast goals for 2024 - E23

In Phase Media — Fri, 29 Dec 2023 05:00:00 -0500

As we head into 2024, you're most likely about to analyze your wins and losses from 2023, review your goals for 2024, and refine your marketing strategy for the new year.

We'd recommend adding one additional piece to the to-do list: reevaluating your podcast goals.

Your goals serve as the lens through which you filter every decision you make. Therefore, we can't refine strategy or address production changes without starting with podcast goals.

In this episode:
- Why you should reevaluate your podcast goals.
- The 4 questions to ask when reviewing goals.

Mentioned in this episode:
- Set Clear Goals to Build a Successful B2B Podcast - E2

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Should you publish an episode over a holiday break? - E22

In Phase Media — Fri, 22 Dec 2023 09:11:45 -0500

This time of year, every content creator and content marketer has to answer this question: should I publish content over the holiday break?

On the one hand, our audience might be smaller, and we could really use the time off. On the other, isn't consistency key?

There are valid arguments to both sides of this conundrum. In this episode, we'll talk through some of those arguments so that you can make a decision for your B2B podcast.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

How to get ahead of your podcast schedule - E21

In Phase Media — Fri, 15 Dec 2023 05:00:00 -0500

This episode is perfect for you if one of these two statements are true: you want to take a couple weeks off and want the podcast to run on autopilot; you feel like you're treading water - just trying to keep content released consistently.

This week, we're talking about how you can get ahead of your podcast schedule.

There are two important parts to this:
- Good project management
- Getting rid of bottlenecks

In this episode, we'll talk about what good project management for podcast production looks like, then we'll discuss some common bottlenecks and how to get rid of them.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

3 reasons why you should NOT use video in your B2B podcast - E20

In Phase Media — Fri, 08 Dec 2023 05:00:00 -0500

Last week, we discussed 3 reasons why video podcasting might be a good choice for you. But the other side of the same coin is that video podcasting might be the wrong choice for your B2B podcast.

In this episode of Better B2B Podcasts, we're talking about 3 reasons why an audio-only podcast might be the right choice for you.

In this episode:
- Audio only podcasts are still more popular
- Audio content is less cluttered than video content
- It's generally easier and cheaper to create high quality audio only content

Missed last week's episode? Check it out here.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

3 reasons why you should use video in your B2B podcast - E19

In Phase Media — Fri, 01 Dec 2023 05:00:00 -0500

As online video content becomes increasingly popular, more and more podcasts are shifting to a video-first style.

In this episode of Better B2B Podcasts, we're talking about 3 reasons why you should join the video-first podcast movement.

In this episode:
- Add diverse ways to engage your audience
- Get found through searches on YouTube and TikTok
- Leverage the explosive growth of short form video content

Pst... next week's episode is the rebuttal to this week's: 3 reasons why you should NOT have a video podcast... you don't want to miss it 👀

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Audience retention is the MOST important part of audience growth - E18

In Phase Media — Fri, 24 Nov 2023 05:00:00 -0500

If listeners don't stick around for longer than one episode - your podcast won't grow.

That's one of the reasons why audience retention (listeners coming back from episode to episode) is so important. In this episode, we're talking about what audience retention is, why it matters, and how you can optimize it.

Key points in the episode:
- Audience retention is the key to audience growth
- You need a strong audience to drive business results
- Optimize your audience retention

Episodes referenced:
Your podcast NEEDS a consistent release schedule... here's how to do it - E10

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Diversify your content with different episode formats - E17

In Phase Media — Fri, 17 Nov 2023 05:00:00 -0500

If you’ve settled on a podcast format that you love but still feel like something is missing or something’s just not quite working right, this episode’s for you.

We’re talking about how you can diversify your podcast content to keep listeners engaged and maximize the results of your B2B podcast.

Why might you want to mix in different podcast formats?
- You’re running low on one kind of content

- You want to hit a broader range of topics

- You want to experiment and innovate

- You notice that retention is decreasing episode to episode

- You want to maximize the results from your B2B podcast

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

What's the right format for your B2B podcast? - E16

In Phase Media — Fri, 10 Nov 2023 05:00:00 -0500

There are tons of formats you can choose for your B2B podcast. But which one is best?

Sadly - there's no "one size fits all" solution... but there are some great options for you to consider.

In this episode, we look at the 4 most prominent B2B podcast formats and their advantages and disadvantages.

Podcast examples:
Interview Based - A Bit of Optimism
Solo Style - Founders Podcast
Panel Discussion - Creator Support
Narrative - The Economics of Everyday Things

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Do solo-style B2B podcasts work? - E15

In Phase Media — Fri, 03 Nov 2023 06:00:00 -0400

The solo-style podcast (a show only featuring one host and no guests), is highly recommended and extremely popular outside of the context of B2B podcasts. But for B2B podcasts - most producers shy away from the solo-style.

In this episode, we're addressing the pros and cons of the solo-style format and discussing some best practices to consider if you decide to produce solo episodes or an entire solo podcast.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Save time and make better content with better recording outlines - E14

In Phase Media — Fri, 27 Oct 2023 05:00:00 -0400

Recording outline: a document that tells you (give or take a few details) what you'll be talking about in a podcast recording.

There are some podcast hosts who don't need a good outline to record great content. In fact, some folks work better without them.

But if you feel like your content doesn't bring much value to your audience, like you ask every guest the same questions, or just like you don't know what to talk about - you might benefit from better recording outlines.

In this episode, we'll talk about:
- Why you NEED a good outline
- How you can create a clear recording outline
- When to deviate away from your outline

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Does your podcast episode release schedule even matter? - E13

In Phase Media — Fri, 20 Oct 2023 05:00:00 -0400

Daily... weekly... whenever there's an episode ready...

These are all podcast publishing frequencies - the cadence at which you release episodes.

Podcasts across every genre have different takes on this, and it's worth putting some thought into for your B2B podcast.

The two big questions in this episode:
- Does it even matter how often you release episodes
- How do you choose what schedule is right for your B2B podcast?

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

What can we actually "fix in post"? - E12

In Phase Media — Fri, 13 Oct 2023 05:00:00 -0400

“We’ll just fix it in post!” 🫠

One of the most dangerous phrases in podcast recordings.

Yes - there’s a lot that we can fix in post-production. But 90% of the time, it’s easier to fix problems in the recording than in post.

The goal of editing should be to put icing on the cake - not do a complete ground-up rehab.

So what can and can’t we fix in post-production? And how can we record better content with better audio?

That's this episode's topic.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Not satisfied with your audio quality? Your microphone is probably NOT to blame - E11

In Phase Media — Fri, 06 Oct 2023 05:00:00 -0400

High-quality audio is crucial for a successful podcast. But good audio requires a lot more than just "buy a nice USB microphone"...

In this episode of Better B2B Podcasts, we're looking at some fundamentals of good audio production that you can implement to make your show sound better - without dropping $1,000 on a new setup.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Your podcast NEEDS a consistent release schedule... here's how to do it - E10

In Phase Media — Fri, 29 Sep 2023 05:00:00 -0400

Ever had that moment when your favorite TV show unexpectedly takes a week off, leaving you in suspense? Your podcast audience experiences the same exact feeling when your episodes are all over the place.

This week, we're diving into the importance of maintaining a consistent podcast release schedule; we'll chat about how sticking to a reliable rhythm can do wonders for building trust with your listeners, boosting your growth, and enhancing your brand's image.

But we're not just talking theory. We'll share practical tips on how to keep that consistency without sacrificing quality.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

The 5 most common podcast intro formats - E9

In Phase Media — Fri, 22 Sep 2023 05:00:00 -0400

The most important part of your podcast is the first 5 minutes. According to an NPR study, as many as 35% of podcast listeners stop listening with those first 5 minutes.

So how do you craft a captivating podcast intro that encourages listeners to stick through to the end of the episode?

In this episode of Better B2B Podcasts, we're breaking down the 5 most common podcast intro formats. Their advantages, disadvantages, and examples of top-performing business podcasts that are applying them.

Five most common podcast intros:
1. The copy and paste intro (eg. Data Driven Podcast)
2. The teaser (eg. The Diary of A CEO)
3. The host message (eg. A Bit of Optimism)
4. The no-intro (eg. Creator Support)
5. The opening segment (eg. The Economics of Everyday Things)

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

The purpose of podcast editing - E8

In Phase Media — Thu, 14 Sep 2023 05:00:00 -0400

What's the purpose of podcast editing?

It's not:
- To make episodes shorter
- To remove filler words and stutters
- To add an intro, outro, and sound design

Yes - these are things that we do when editing podcasts. But they're not the end goal.

The real purpose of podcast editing is storytelling.

In this episode of Better B2B Podcasts, we're talking about:
- How every podcast episode has stories embedded into it
- The impact that better storytelling will have on your ROI
- What it looks like to implement podcast editing designed to tell stories

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Behind the scenes: business results from 1 month of Better B2B Podcasts - E7

In Phase Media — Thu, 07 Sep 2023 05:00:00 -0400

It's all well and good for us to talk about all of the results that you'll get from starting a B2B podcast. But what kind of results are we seeing from Better B2B Podcasts?

This episode, Jared breaks down 3 business results from the first month of Better B2B Podcasts.

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

What KPIs should you track for your B2B podcast? - E6

In Phase Media — Thu, 31 Aug 2023 05:00:00 -0400

When it comes to measuring your podcast's success, it can be tempting to just track downloads. But tracking a myriad of crucial key-performance-indicators will give you a clearer picture of how your podcast is actually performing.

In this episode:
- You should track metrics based on your podcast goals
- Production KPIs
- Audience Growth KPIs
- Business Results KPIs

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Get better every episode - E5

In Phase Media — Thu, 24 Aug 2023 05:00:00 -0400

If you're not seeing the business results you wanted from your B2B podcast, or you're just not happy with how it sounds, that might not mean that podcasting is right for your business. It definitely means that you need to refine your podcast.

In this episode:
- B2B podcasts need a process for evaluation and refinement (otherwise we'll waste time and $$$)
- You can't be perfect on day one, your audience evolves, and your business evolves.
- Evaluate and refine production monthly, strategy quarterly, and goals annually.

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Make a podcast that people love to listen to - E4

In Phase Media — Thu, 17 Aug 2023 05:00:00 -0400

Clear podcast goals and solid strategy make a great podcast plan. Now, you just have to make a show that your audience actually loves to listen to.

In this episode:
- We've created a separation between content and production quality, but they should go hand in hand
- Your podcast need to be original, captivating, and well-produced

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Develop a podcast strategy for a roadmap to reach your goals - E3

In Phase Media — Thu, 10 Aug 2023 05:00:00 -0400

Podcast goals are lonely by themselves. A great B2B podcast creates a solid strategy that serves as a roadmap to reach those goals.

In this episode:
- Defining your audience
- Learning what content to provide your audience
- Bridging the gap from content to goals

🎙 Want to partner with a podcast production company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Set Clear Goals to Build a Successful B2B Podcast - E2

In Phase Media — Thu, 03 Aug 2023 04:00:00 -0400

Starting a B2B podcast without clear goals is like driving with no destination. But setting and communicating clear, quantifiable podcast goals can instantly put your podcast on the road to success.

In this episode:
- What happens when you set clear goals for your podcast?
- 6 common B2B podcasting outcomes
- Setting podcast goals in line with your business goals

🔗 Hosted by Jared White from In Phase Media. Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

The 4 Part Framework to Make Better B2B Podcasts - E1

In Phase Media — Wed, 02 Aug 2023 16:58:21 -0400

B2B podcasting has huge potential for your B2B company. But starting a high-quality podcast that actually drives business results is harder than it looks.

In this episode:
- The problem with B2B podcasts
- Symptoms of a bad B2B podcast
- A four-part framework for better B2B podcasts: goals, strategy, production, and refinement

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.