Bet by Bet Transistor (https://transistor.fm) https://feeds.transistor.fm/bet-by-bet Peter Suhm and Niklas Stephenson are working in bets on the path to their next startup success. © 2025 Peter Suhm & Niklas Stephenson 8ba8a0d5-8af2-5cbb-aa23-3e0fc7f6dc31 no en Wed, 23 Jul 2025 16:37:12 +0200 Wed, 03 Dec 2025 07:29:10 +0100 https://img.transistor.fm/vuNdehIK0ZjAAtABExdZoF4UYbYsookv2ndRnyCbPWw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYzk5/YWE3NWQ0NDg0NjRj/MzBkMDFjZjQ2M2I2/MmQ2Ni5wbmc.jpg Bet by Bet episodic Peter Suhm & Niklas Stephenson Peter Suhm and Niklas Stephenson are working in bets on the path to their next startup success. Peter Suhm and Niklas Stephenson are working in bets on the path to their next startup success.. startup, bet Peter Suhm & Niklas Stephenson No No Bet #1: Design partners and cold calls 1 1 Bet #1: Design partners and cold calls full ad81cfb3-217f-42bc-9548-330cae6276fc https://share.transistor.fm/s/8df7a597 Working in Bets by Arrows: https://arrows.to/resources/working-in-bets

Peters bet #1
Get 3 more companies in the qualified column and one company agreeing to be a design partner.

👟 Actions

  • Build out lead list
  • Reach out to leads
  • Write out design partner agreement

 ✅ Next steps:

  • Add more qualified leads
  • Improve qualified → design partner conversion rate
  • Start building

⛔️ Next steps:

  • Reconsider positioning
  • Try positioning on more leads


Niklas's bet #1
I want to figure out how new companies who have just dealt with the selection of bank accounts have experienced the decision.

🥅 Goal:

  • Design learning goals and questions (mom test style)
  • Call 20 companies
  • Have conversations with 5 companies and complete a delta/next for each

✅  Next step

  • Continue to call and have more conversations.
  • Design features between free and premium

⛔ Next step

  • Evaluate who I contact and my script.
]]> Working in Bets by Arrows: https://arrows.to/resources/working-in-bets

Peters bet #1
Get 3 more companies in the qualified column and one company agreeing to be a design partner.

👟 Actions

  • Build out lead list
  • Reach out to leads
  • Write out design partner agreement

 ✅ Next steps:

  • Add more qualified leads
  • Improve qualified → design partner conversion rate
  • Start building

⛔️ Next steps:

  • Reconsider positioning
  • Try positioning on more leads


Niklas's bet #1
I want to figure out how new companies who have just dealt with the selection of bank accounts have experienced the decision.

🥅 Goal:

  • Design learning goals and questions (mom test style)
  • Call 20 companies
  • Have conversations with 5 companies and complete a delta/next for each

✅  Next step

  • Continue to call and have more conversations.
  • Design features between free and premium

⛔ Next step

  • Evaluate who I contact and my script.
]]> Wed, 14 May 2025 12:00:00 +0200 Peter Suhm & Niklas Stephenson Peter Suhm & Niklas Stephenson 1657 Working in Bets by Arrows: https://arrows.to/resources/working-in-bets

Peters bet #1
Get 3 more companies in the qualified column and one company agreeing to be a design partner.

👟 Actions

  • Build out lead list
  • Reach out to leads
  • Write out design partner agreement

 ✅ Next steps:

  • Add more qualified leads
  • Improve qualified → design partner conversion rate
  • Start building

⛔️ Next steps:

  • Reconsider positioning
  • Try positioning on more leads


Niklas's bet #1
I want to figure out how new companies who have just dealt with the selection of bank accounts have experienced the decision.

🥅 Goal:

  • Design learning goals and questions (mom test style)
  • Call 20 companies
  • Have conversations with 5 companies and complete a delta/next for each

✅  Next step

  • Continue to call and have more conversations.
  • Design features between free and premium

⛔ Next step

  • Evaluate who I contact and my script.
]]> startup, bet No