Commerce is Chaos Transistor (https://transistor.fm) https://feeds.transistor.fm/best-day-ever-44308108-1399-480a-b785-f9d80263bd33 Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday? Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own. Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy. © 2026 Samantha Rose 656baea4-789f-57c9-8230-723590156ab8 yes en Wed, 22 Apr 2026 21:50:01 -0700 Wed, 22 Apr 2026 21:50:21 -0700 https://img.transistorcdn.com/rMVEm1sd6PWFQIKW54j1UGptGQ0emp4AK3i7O4LQM04/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xM2Nm/ODM4MjkyNzU4MTI1/NTMzYjFmYzg0MWFm/YmFkYS5wbmc.jpg Commerce is Chaos episodic Samantha Rose Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday? Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own. Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy. Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP Endless Commerce No No 🥄 CARYN WASSER // LITTLE SPOON CHIEF BRAND OFFICER 4 4 9 9 🥄 CARYN WASSER // LITTLE SPOON CHIEF BRAND OFFICER full d81b8c6e-0d51-445a-863a-6abf01616017 https://share.transistor.fm/s/8e3b544a
Caryn Wasser has spent nearly seven years building Little Spoon into the largest direct-to-consumer kids' food brand in the U.S. — scaling from a two-person startup to $150M+ in net revenue across 11 product categories, and recently engineering what Target called its largest food and beverage launch of all time: 23 products across six aisles in 1,800+ stores. Named a Breakout Brand Leader by Ad Age in 2023, she's built brand-led growth without legacy media budgets — using community, collaborations, and consumer truth as her core growth infrastructure.


🔧 Brand-Led Growth Architecture — Framework for making brand a core revenue driver, not a marketing halo

📊 DTC-to-Retail Brand Transition — Approach to maintaining brand intimacy and identity when moving from controlled e-commerce to national retail shelves

🤝 Community as Growth Infrastructure — Process for building two-way customer relationships that compound as a business asset over time

⚙️ High-Impact Campaign Construction — Method for building creative briefs and influencer strategies that generate outsized ROI without legacy media budgets

📈 Cross-Functional Insight Compounding — Framework for eliminating organizational silos so community signals, paid performance, and creative teams reinforce each other

🎯 Brand Partnership Evaluation — Strategy for choosing collaborations that drive measurable acquisition and attachment, not just awareness

Whether you're building brand from scratch at an early-stage startup or navigating the DTC-to-retail transition, Caryn's frameworks will help you make brand the engine that drives real, sustainable business growth.

Perfect for: DTC founders transitioning to retail, consumer brand operators, brand and marketing leaders, challenger brand builders

Guest: Caryn Wasser — Chief Brand Officer, Little Spoon Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]>
Caryn Wasser has spent nearly seven years building Little Spoon into the largest direct-to-consumer kids' food brand in the U.S. — scaling from a two-person startup to $150M+ in net revenue across 11 product categories, and recently engineering what Target called its largest food and beverage launch of all time: 23 products across six aisles in 1,800+ stores. Named a Breakout Brand Leader by Ad Age in 2023, she's built brand-led growth without legacy media budgets — using community, collaborations, and consumer truth as her core growth infrastructure.


🔧 Brand-Led Growth Architecture — Framework for making brand a core revenue driver, not a marketing halo

📊 DTC-to-Retail Brand Transition — Approach to maintaining brand intimacy and identity when moving from controlled e-commerce to national retail shelves

🤝 Community as Growth Infrastructure — Process for building two-way customer relationships that compound as a business asset over time

⚙️ High-Impact Campaign Construction — Method for building creative briefs and influencer strategies that generate outsized ROI without legacy media budgets

📈 Cross-Functional Insight Compounding — Framework for eliminating organizational silos so community signals, paid performance, and creative teams reinforce each other

🎯 Brand Partnership Evaluation — Strategy for choosing collaborations that drive measurable acquisition and attachment, not just awareness

Whether you're building brand from scratch at an early-stage startup or navigating the DTC-to-retail transition, Caryn's frameworks will help you make brand the engine that drives real, sustainable business growth.

Perfect for: DTC founders transitioning to retail, consumer brand operators, brand and marketing leaders, challenger brand builders

Guest: Caryn Wasser — Chief Brand Officer, Little Spoon Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 22 Apr 2026 21:49:20 -0700 Samantha Rose Samantha Rose 3614
Caryn Wasser has spent nearly seven years building Little Spoon into the largest direct-to-consumer kids' food brand in the U.S. — scaling from a two-person startup to $150M+ in net revenue across 11 product categories, and recently engineering what Target called its largest food and beverage launch of all time: 23 products across six aisles in 1,800+ stores. Named a Breakout Brand Leader by Ad Age in 2023, she's built brand-led growth without legacy media budgets — using community, collaborations, and consumer truth as her core growth infrastructure.


🔧 Brand-Led Growth Architecture — Framework for making brand a core revenue driver, not a marketing halo

📊 DTC-to-Retail Brand Transition — Approach to maintaining brand intimacy and identity when moving from controlled e-commerce to national retail shelves

🤝 Community as Growth Infrastructure — Process for building two-way customer relationships that compound as a business asset over time

⚙️ High-Impact Campaign Construction — Method for building creative briefs and influencer strategies that generate outsized ROI without legacy media budgets

📈 Cross-Functional Insight Compounding — Framework for eliminating organizational silos so community signals, paid performance, and creative teams reinforce each other

🎯 Brand Partnership Evaluation — Strategy for choosing collaborations that drive measurable acquisition and attachment, not just awareness

Whether you're building brand from scratch at an early-stage startup or navigating the DTC-to-retail transition, Caryn's frameworks will help you make brand the engine that drives real, sustainable business growth.

Perfect for: DTC founders transitioning to retail, consumer brand operators, brand and marketing leaders, challenger brand builders

Guest: Caryn Wasser — Chief Brand Officer, Little Spoon Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍦 DANIEL GOETZ // GOODPOP FOUNDER & CEO 4 4 8 8 🍦 DANIEL GOETZ // GOODPOP FOUNDER & CEO full ede97e81-097b-4e0c-9cf6-5a2935e6c7ad https://share.transistor.fm/s/1372fe2d 🍦 DANIEL GOETZ // GOODPOP FOUNDER & CEO 

Daniel Goetz built GoodPop from a $3,500 investment and a borrowed kitchen at UT Austin into one of the U.S.'s top-performing better-for-you frozen novelty brands — generating over $63 million in gross sales across 10,000+ retail locations including Costco, Walmart, and Whole Foods. In 15 years, he has never taken outside funding, built custom manufacturing equipment when existing lines couldn't handle real fruit, and discontinued an entire product line rather than add a gram of sugar.

🔧 Mission-Preserving Scale Framework — How to grow a values-driven brand without trading away the standards that made it worth building

📊 Bootstrapped Growth Architecture — Approach to generating creative financial bridges and making every decision count when it's your own money on the line

🤝 Frozen Category Distribution Management — Process for navigating the handoffs from self-distribution to regional to national retail without losing product quality or retailer trust

⚙️ Values-Based Product Decision Making — Framework for knowing when to discontinue versus pivot, and how to protect ingredient standards under commercial pressure

📈 Competing Against Giants on Mission — Strategy for winning shelf space and buyer relationships at major retailers when you're up against massive legacy players

🎯 Strategic Licensing & Partnership Evaluation — Framework for identifying growth partnerships that extend the brand rather than dilute it


Whether you're bootstrapping in a category dominated by legacy players or protecting a mission under commercial pressure, Daniel's frameworks will help you build a brand with genuine durability — without compromising the thing that makes it matter.

Perfect for: Bootstrapped CPG founders, better-for-you brand operators, founders navigating retail scale, mission-driven consumer brand builders

Guest: Daniel Goetz — Founder & CEO, GoodPop 


Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> 🍦 DANIEL GOETZ // GOODPOP FOUNDER & CEO 

Daniel Goetz built GoodPop from a $3,500 investment and a borrowed kitchen at UT Austin into one of the U.S.'s top-performing better-for-you frozen novelty brands — generating over $63 million in gross sales across 10,000+ retail locations including Costco, Walmart, and Whole Foods. In 15 years, he has never taken outside funding, built custom manufacturing equipment when existing lines couldn't handle real fruit, and discontinued an entire product line rather than add a gram of sugar.

🔧 Mission-Preserving Scale Framework — How to grow a values-driven brand without trading away the standards that made it worth building

📊 Bootstrapped Growth Architecture — Approach to generating creative financial bridges and making every decision count when it's your own money on the line

🤝 Frozen Category Distribution Management — Process for navigating the handoffs from self-distribution to regional to national retail without losing product quality or retailer trust

⚙️ Values-Based Product Decision Making — Framework for knowing when to discontinue versus pivot, and how to protect ingredient standards under commercial pressure

📈 Competing Against Giants on Mission — Strategy for winning shelf space and buyer relationships at major retailers when you're up against massive legacy players

🎯 Strategic Licensing & Partnership Evaluation — Framework for identifying growth partnerships that extend the brand rather than dilute it


Whether you're bootstrapping in a category dominated by legacy players or protecting a mission under commercial pressure, Daniel's frameworks will help you build a brand with genuine durability — without compromising the thing that makes it matter.

Perfect for: Bootstrapped CPG founders, better-for-you brand operators, founders navigating retail scale, mission-driven consumer brand builders

Guest: Daniel Goetz — Founder & CEO, GoodPop 


Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 15 Apr 2026 10:03:40 -0700 Samantha Rose Samantha Rose 2731 🍦 DANIEL GOETZ // GOODPOP FOUNDER & CEO 

Daniel Goetz built GoodPop from a $3,500 investment and a borrowed kitchen at UT Austin into one of the U.S.'s top-performing better-for-you frozen novelty brands — generating over $63 million in gross sales across 10,000+ retail locations including Costco, Walmart, and Whole Foods. In 15 years, he has never taken outside funding, built custom manufacturing equipment when existing lines couldn't handle real fruit, and discontinued an entire product line rather than add a gram of sugar.

🔧 Mission-Preserving Scale Framework — How to grow a values-driven brand without trading away the standards that made it worth building

📊 Bootstrapped Growth Architecture — Approach to generating creative financial bridges and making every decision count when it's your own money on the line

🤝 Frozen Category Distribution Management — Process for navigating the handoffs from self-distribution to regional to national retail without losing product quality or retailer trust

⚙️ Values-Based Product Decision Making — Framework for knowing when to discontinue versus pivot, and how to protect ingredient standards under commercial pressure

📈 Competing Against Giants on Mission — Strategy for winning shelf space and buyer relationships at major retailers when you're up against massive legacy players

🎯 Strategic Licensing & Partnership Evaluation — Framework for identifying growth partnerships that extend the brand rather than dilute it


Whether you're bootstrapping in a category dominated by legacy players or protecting a mission under commercial pressure, Daniel's frameworks will help you build a brand with genuine durability — without compromising the thing that makes it matter.

Perfect for: Bootstrapped CPG founders, better-for-you brand operators, founders navigating retail scale, mission-driven consumer brand builders

Guest: Daniel Goetz — Founder & CEO, GoodPop 


Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🌿 HUDSON DAVIS-ROSS // PLANT PEOPLE CO-FOUNDER & CEO 4 4 7 7 🌿 HUDSON DAVIS-ROSS // PLANT PEOPLE CO-FOUNDER & CEO full 0180aff7-43f2-4b31-b549-f6a36bfdc86a https://share.transistor.fm/s/bc372098
Hudson Davis-Ross has spent nearly two decades building and scaling consumer brands, culminating in Plant People — the practitioner-grade supplement brand now ranking as the #1 seller at Whole Foods, Sprouts, and Erewhon. After co-founding RISE Brewing Co., running CROSBY Advisory, and serving on the founding team at ALOHA, Hudson bootstrapped Plant People through a major category pivot, a pandemic that wiped out 70% of revenue, and into approximately 117% year-over-year gross revenue growth from 2023 to 2024 — now backed by strategic investor Manna Tree.

🔧 Category Pivot Framework — Decision-making process for adapting when external forces, not execution, stall your business

📊 Survival Mode Operations — How to triage a business mid-crisis: what to cut, what to protect, what to rebuild

🤝 Omnichannel Profitability — Approach to managing unit economics and margin across DTC, Amazon, and major retail simultaneously

⚙️ Consumer Education at Scale — Translating clinical credibility into shelf-ready brand positioning in a noisy supplement aisle

📈 Category Defense Strategy — How to protect brand position as a trend you helped create becomes overcrowded

🎯 Strategic Capital Selection — Framework for evaluating investors after years of bootstrapping, and what "right fit" actually means at growth stage

Whether you're navigating a regulatory headwind, rebuilding after a setback, or managing the complexity of going omnichannel while staying profitable, Hudson's frameworks offer a grounded, experience-tested playbook for founders building in the wellness and functional food space.

Perfect for: Wellness brand founders, functional food entrepreneurs, omnichannel CPG operators, bootstrapped founders approaching their first raise

Guest: Hudson Davis-Ross — Co-Founder & CEO, Plant People Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]>
Hudson Davis-Ross has spent nearly two decades building and scaling consumer brands, culminating in Plant People — the practitioner-grade supplement brand now ranking as the #1 seller at Whole Foods, Sprouts, and Erewhon. After co-founding RISE Brewing Co., running CROSBY Advisory, and serving on the founding team at ALOHA, Hudson bootstrapped Plant People through a major category pivot, a pandemic that wiped out 70% of revenue, and into approximately 117% year-over-year gross revenue growth from 2023 to 2024 — now backed by strategic investor Manna Tree.

🔧 Category Pivot Framework — Decision-making process for adapting when external forces, not execution, stall your business

📊 Survival Mode Operations — How to triage a business mid-crisis: what to cut, what to protect, what to rebuild

🤝 Omnichannel Profitability — Approach to managing unit economics and margin across DTC, Amazon, and major retail simultaneously

⚙️ Consumer Education at Scale — Translating clinical credibility into shelf-ready brand positioning in a noisy supplement aisle

📈 Category Defense Strategy — How to protect brand position as a trend you helped create becomes overcrowded

🎯 Strategic Capital Selection — Framework for evaluating investors after years of bootstrapping, and what "right fit" actually means at growth stage

Whether you're navigating a regulatory headwind, rebuilding after a setback, or managing the complexity of going omnichannel while staying profitable, Hudson's frameworks offer a grounded, experience-tested playbook for founders building in the wellness and functional food space.

Perfect for: Wellness brand founders, functional food entrepreneurs, omnichannel CPG operators, bootstrapped founders approaching their first raise

Guest: Hudson Davis-Ross — Co-Founder & CEO, Plant People Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Thu, 09 Apr 2026 13:07:00 -0700 Samantha Rose Samantha Rose 3828
Hudson Davis-Ross has spent nearly two decades building and scaling consumer brands, culminating in Plant People — the practitioner-grade supplement brand now ranking as the #1 seller at Whole Foods, Sprouts, and Erewhon. After co-founding RISE Brewing Co., running CROSBY Advisory, and serving on the founding team at ALOHA, Hudson bootstrapped Plant People through a major category pivot, a pandemic that wiped out 70% of revenue, and into approximately 117% year-over-year gross revenue growth from 2023 to 2024 — now backed by strategic investor Manna Tree.

🔧 Category Pivot Framework — Decision-making process for adapting when external forces, not execution, stall your business

📊 Survival Mode Operations — How to triage a business mid-crisis: what to cut, what to protect, what to rebuild

🤝 Omnichannel Profitability — Approach to managing unit economics and margin across DTC, Amazon, and major retail simultaneously

⚙️ Consumer Education at Scale — Translating clinical credibility into shelf-ready brand positioning in a noisy supplement aisle

📈 Category Defense Strategy — How to protect brand position as a trend you helped create becomes overcrowded

🎯 Strategic Capital Selection — Framework for evaluating investors after years of bootstrapping, and what "right fit" actually means at growth stage

Whether you're navigating a regulatory headwind, rebuilding after a setback, or managing the complexity of going omnichannel while staying profitable, Hudson's frameworks offer a grounded, experience-tested playbook for founders building in the wellness and functional food space.

Perfect for: Wellness brand founders, functional food entrepreneurs, omnichannel CPG operators, bootstrapped founders approaching their first raise

Guest: Hudson Davis-Ross — Co-Founder & CEO, Plant People Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍝 NAKUL KAPOOR // LAZY FOOD CO. CO-FOUNDER & CEO 4 4 6 6 🍝 NAKUL KAPOOR // LAZY FOOD CO. CO-FOUNDER & CEO full 4b795e8d-84e8-4585-b677-84e1f8a4bc75 https://share.transistor.fm/s/91dd1636 Nakul Kapoor left a career at the International Monetary Fund to build Lazy Food Co., a brand making authentic Italian one-pot pasta meals that are gluten-free, high-protein, and ready in under 20 minutes. Now available nationwide at Whole Foods Market and on Amazon, Lazy Food Co. was named to Whole Foods' Top 10 Food Trends for 2024 alongside some of the most talked-about names in modern food.

🔧 Retail Entry Framework — Approach to getting into premium retailers without a conventional playbook

📊 Positioning at Intersection — Strategy for leading with culinary identity while competing in the better-for-you convenience space

🤝 Buyer Relationship Building — Method for developing retail partnerships when you're early stage and resource-constrained

⚙️ SKU Complexity Management — Framework for evaluating product line decisions when you're operating with a small team

📈 Design as Competitive Advantage — Approach to packaging investment and brand-building at early scale

🎯 Supply Chain Constraint Navigation — Systems for managing demand surges and production limits without losing retail momentum

Whether you're building in the better-for-you food space or trying to crack premium retail distribution, Nakul's frameworks will help you think about positioning, buyer conversations, and the operations that hold it all together.

Perfect for: Food & beverage founders, better-for-you CPG operators, early-stage retail brands, founders navigating DTC-to-retail transitions

Guest: Nakul Kapoor — Co-founder & CEO, Lazy Food Co.
Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Nakul Kapoor left a career at the International Monetary Fund to build Lazy Food Co., a brand making authentic Italian one-pot pasta meals that are gluten-free, high-protein, and ready in under 20 minutes. Now available nationwide at Whole Foods Market and on Amazon, Lazy Food Co. was named to Whole Foods' Top 10 Food Trends for 2024 alongside some of the most talked-about names in modern food.

🔧 Retail Entry Framework — Approach to getting into premium retailers without a conventional playbook

📊 Positioning at Intersection — Strategy for leading with culinary identity while competing in the better-for-you convenience space

🤝 Buyer Relationship Building — Method for developing retail partnerships when you're early stage and resource-constrained

⚙️ SKU Complexity Management — Framework for evaluating product line decisions when you're operating with a small team

📈 Design as Competitive Advantage — Approach to packaging investment and brand-building at early scale

🎯 Supply Chain Constraint Navigation — Systems for managing demand surges and production limits without losing retail momentum

Whether you're building in the better-for-you food space or trying to crack premium retail distribution, Nakul's frameworks will help you think about positioning, buyer conversations, and the operations that hold it all together.

Perfect for: Food & beverage founders, better-for-you CPG operators, early-stage retail brands, founders navigating DTC-to-retail transitions

Guest: Nakul Kapoor — Co-founder & CEO, Lazy Food Co.
Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 01 Apr 2026 11:09:19 -0700 Samantha Rose Samantha Rose 2907 Nakul Kapoor left a career at the International Monetary Fund to build Lazy Food Co., a brand making authentic Italian one-pot pasta meals that are gluten-free, high-protein, and ready in under 20 minutes. Now available nationwide at Whole Foods Market and on Amazon, Lazy Food Co. was named to Whole Foods' Top 10 Food Trends for 2024 alongside some of the most talked-about names in modern food.

🔧 Retail Entry Framework — Approach to getting into premium retailers without a conventional playbook

📊 Positioning at Intersection — Strategy for leading with culinary identity while competing in the better-for-you convenience space

🤝 Buyer Relationship Building — Method for developing retail partnerships when you're early stage and resource-constrained

⚙️ SKU Complexity Management — Framework for evaluating product line decisions when you're operating with a small team

📈 Design as Competitive Advantage — Approach to packaging investment and brand-building at early scale

🎯 Supply Chain Constraint Navigation — Systems for managing demand surges and production limits without losing retail momentum

Whether you're building in the better-for-you food space or trying to crack premium retail distribution, Nakul's frameworks will help you think about positioning, buyer conversations, and the operations that hold it all together.

Perfect for: Food & beverage founders, better-for-you CPG operators, early-stage retail brands, founders navigating DTC-to-retail transitions

Guest: Nakul Kapoor — Co-founder & CEO, Lazy Food Co.
Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No ✍️ ALI KRIEGSMAN // BRAND CONSULTANT & FORMER FOUNDER 4 4 5 5 ✍️ ALI KRIEGSMAN // BRAND CONSULTANT & FORMER FOUNDER full 56b6df86-08af-4a03-bf27-74ee9f9c4ea4 https://share.transistor.fm/s/e5c4ecf3 Description

Ali Kriegsman built Bulletin, the B2B wholesale marketplace, from a side-hustle newsletter at age 24 to a full-scale platform connecting 3,000 independent brands with over 26,000 retailers — before selling to Emerald Holding for roughly $10 million in 2022. Since then, she's channeled that builder's lens into consulting for early- to mid-stage consumer and DTC brands, advising on ShopMy strategy and go-to-market, writing her Substack New Motives, and publishing two books: the non-fiction How to Build a Goddamn Empire and her debut novel The Raise — a psychological thriller about a founder who has to take over after her co-founder mysteriously dies mid-fundraise.


🔧 Neglected Vertical Identification — How Ali spotted what VC-backed startups had overlooked in wholesale and B2B, and how that shaped the decision to sell to Emerald

📊 Consumer Brand Go-to-Market as Book Launch — The unconventional, DTC-style strategy behind self-publishing The Raise, and why she treated it like a product drop rather than a traditional book release

🤝 ShopMy for CPG Founders — Who should and shouldn't be on the platform, what founders consistently get wrong, and what good looks like before engaging a consultant

⚙️ Traction Without Structural Advantages — What founders without networks or runway actually need to know about getting early traction in today's market

📈 Founder-to-Consultant Identity Shift — The mental and operational transition from being the figurehead to supporting other founders behind the scenes — and whether she'd build again

🎯 Cross-Portfolio Operator Insights — The most common mistakes CPG founders are making right now, spotted across multiple brands simultaneously

Whether you're preparing for an exit, figuring out how to grow without paid ads, or navigating what comes after the founder chapter — Ali's frameworks will help you operate with more clarity and less noise.

Perfect for: DTC founders, early-stage CPG operators, brand consultants, founders considering an exit

Guest: Ali Kriegsman — Exited Founder (Bulletin) | Author | Consultant

Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Description

Ali Kriegsman built Bulletin, the B2B wholesale marketplace, from a side-hustle newsletter at age 24 to a full-scale platform connecting 3,000 independent brands with over 26,000 retailers — before selling to Emerald Holding for roughly $10 million in 2022. Since then, she's channeled that builder's lens into consulting for early- to mid-stage consumer and DTC brands, advising on ShopMy strategy and go-to-market, writing her Substack New Motives, and publishing two books: the non-fiction How to Build a Goddamn Empire and her debut novel The Raise — a psychological thriller about a founder who has to take over after her co-founder mysteriously dies mid-fundraise.


🔧 Neglected Vertical Identification — How Ali spotted what VC-backed startups had overlooked in wholesale and B2B, and how that shaped the decision to sell to Emerald

📊 Consumer Brand Go-to-Market as Book Launch — The unconventional, DTC-style strategy behind self-publishing The Raise, and why she treated it like a product drop rather than a traditional book release

🤝 ShopMy for CPG Founders — Who should and shouldn't be on the platform, what founders consistently get wrong, and what good looks like before engaging a consultant

⚙️ Traction Without Structural Advantages — What founders without networks or runway actually need to know about getting early traction in today's market

📈 Founder-to-Consultant Identity Shift — The mental and operational transition from being the figurehead to supporting other founders behind the scenes — and whether she'd build again

🎯 Cross-Portfolio Operator Insights — The most common mistakes CPG founders are making right now, spotted across multiple brands simultaneously

Whether you're preparing for an exit, figuring out how to grow without paid ads, or navigating what comes after the founder chapter — Ali's frameworks will help you operate with more clarity and less noise.

Perfect for: DTC founders, early-stage CPG operators, brand consultants, founders considering an exit

Guest: Ali Kriegsman — Exited Founder (Bulletin) | Author | Consultant

Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Tue, 24 Mar 2026 12:03:31 -0700 Samantha Rose Samantha Rose 2511 Description

Ali Kriegsman built Bulletin, the B2B wholesale marketplace, from a side-hustle newsletter at age 24 to a full-scale platform connecting 3,000 independent brands with over 26,000 retailers — before selling to Emerald Holding for roughly $10 million in 2022. Since then, she's channeled that builder's lens into consulting for early- to mid-stage consumer and DTC brands, advising on ShopMy strategy and go-to-market, writing her Substack New Motives, and publishing two books: the non-fiction How to Build a Goddamn Empire and her debut novel The Raise — a psychological thriller about a founder who has to take over after her co-founder mysteriously dies mid-fundraise.


🔧 Neglected Vertical Identification — How Ali spotted what VC-backed startups had overlooked in wholesale and B2B, and how that shaped the decision to sell to Emerald

📊 Consumer Brand Go-to-Market as Book Launch — The unconventional, DTC-style strategy behind self-publishing The Raise, and why she treated it like a product drop rather than a traditional book release

🤝 ShopMy for CPG Founders — Who should and shouldn't be on the platform, what founders consistently get wrong, and what good looks like before engaging a consultant

⚙️ Traction Without Structural Advantages — What founders without networks or runway actually need to know about getting early traction in today's market

📈 Founder-to-Consultant Identity Shift — The mental and operational transition from being the figurehead to supporting other founders behind the scenes — and whether she'd build again

🎯 Cross-Portfolio Operator Insights — The most common mistakes CPG founders are making right now, spotted across multiple brands simultaneously

Whether you're preparing for an exit, figuring out how to grow without paid ads, or navigating what comes after the founder chapter — Ali's frameworks will help you operate with more clarity and less noise.

Perfect for: DTC founders, early-stage CPG operators, brand consultants, founders considering an exit

Guest: Ali Kriegsman — Exited Founder (Bulletin) | Author | Consultant

Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 💼 BRIAN ROSE // ENDLESS COMMERCE CO-FOUNDER 4 4 4 4 💼 BRIAN ROSE // ENDLESS COMMERCE CO-FOUNDER full ceada070-b4d9-4dd0-ba1b-36177e03eff9 https://share.transistor.fm/s/c503f138 Brian Rose is Co-founder of Endless Commerce, an AI-powered commerceOS serving consumer brands scaling from $1M to $500M+ in revenue. With nearly a decade at BlueMountain Capital as a Consumer & Retail Investment Analyst, Brian brings a unique perspective combining investment analysis, brand operations as CFO of GIR (sold to Pattern Brands in 2021), and infrastructure building through Mvnifest’s full-stack brand accelerator.

🔧 Investment-to-Operations Translation - Framework for understanding what sophisticated investors miss when evaluating consumer brands versus what actually breaks operationally

📊 Revenue Milestone System Rebuilds - Approach to identifying operational breaking points at different growth stages and rebuilding infrastructure proactively

🤝 Multi-Brand Pattern Recognition - Process for extracting operational patterns across dozens of brands to inform infrastructure design

⚙️ White Space Product Strategy - Method for building between Excel and enterprise systems for the overlooked mid-market segment

📈 Complex Channel Integration - Framework for managing operational requirements across 40+ channels without overwhelming operators

🎯 AI Trust Architecture - Approach to building AI-powered forecasting and recommendations that operators can understand and trust

Whether you’re evaluating operational investments, building infrastructure for scaling brands, or navigating multi-channel complexity, Brian’s frameworks will help you understand what actually breaks in consumer operations and how to build systems that scale.

Perfect for: Operations leaders, infrastructure builders, consumer brand CFOs, multi-channel operators, commerce platform founders


Guest: Brian Rose - Co-founder, Endless Commerce

Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.​​​​​​​​​​​​​​​​

]]> Brian Rose is Co-founder of Endless Commerce, an AI-powered commerceOS serving consumer brands scaling from $1M to $500M+ in revenue. With nearly a decade at BlueMountain Capital as a Consumer & Retail Investment Analyst, Brian brings a unique perspective combining investment analysis, brand operations as CFO of GIR (sold to Pattern Brands in 2021), and infrastructure building through Mvnifest’s full-stack brand accelerator.

🔧 Investment-to-Operations Translation - Framework for understanding what sophisticated investors miss when evaluating consumer brands versus what actually breaks operationally

📊 Revenue Milestone System Rebuilds - Approach to identifying operational breaking points at different growth stages and rebuilding infrastructure proactively

🤝 Multi-Brand Pattern Recognition - Process for extracting operational patterns across dozens of brands to inform infrastructure design

⚙️ White Space Product Strategy - Method for building between Excel and enterprise systems for the overlooked mid-market segment

📈 Complex Channel Integration - Framework for managing operational requirements across 40+ channels without overwhelming operators

🎯 AI Trust Architecture - Approach to building AI-powered forecasting and recommendations that operators can understand and trust

Whether you’re evaluating operational investments, building infrastructure for scaling brands, or navigating multi-channel complexity, Brian’s frameworks will help you understand what actually breaks in consumer operations and how to build systems that scale.

Perfect for: Operations leaders, infrastructure builders, consumer brand CFOs, multi-channel operators, commerce platform founders


Guest: Brian Rose - Co-founder, Endless Commerce

Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.​​​​​​​​​​​​​​​​

]]> Wed, 18 Feb 2026 15:30:40 -0800 Samantha Rose Samantha Rose 2469 Brian Rose is Co-founder of Endless Commerce, an AI-powered commerceOS serving consumer brands scaling from $1M to $500M+ in revenue. With nearly a decade at BlueMountain Capital as a Consumer & Retail Investment Analyst, Brian brings a unique perspective combining investment analysis, brand operations as CFO of GIR (sold to Pattern Brands in 2021), and infrastructure building through Mvnifest’s full-stack brand accelerator.

🔧 Investment-to-Operations Translation - Framework for understanding what sophisticated investors miss when evaluating consumer brands versus what actually breaks operationally

📊 Revenue Milestone System Rebuilds - Approach to identifying operational breaking points at different growth stages and rebuilding infrastructure proactively

🤝 Multi-Brand Pattern Recognition - Process for extracting operational patterns across dozens of brands to inform infrastructure design

⚙️ White Space Product Strategy - Method for building between Excel and enterprise systems for the overlooked mid-market segment

📈 Complex Channel Integration - Framework for managing operational requirements across 40+ channels without overwhelming operators

🎯 AI Trust Architecture - Approach to building AI-powered forecasting and recommendations that operators can understand and trust

Whether you’re evaluating operational investments, building infrastructure for scaling brands, or navigating multi-channel complexity, Brian’s frameworks will help you understand what actually breaks in consumer operations and how to build systems that scale.

Perfect for: Operations leaders, infrastructure builders, consumer brand CFOs, multi-channel operators, commerce platform founders


Guest: Brian Rose - Co-founder, Endless Commerce

Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.​​​​​​​​​​​​​​​​

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 💀 JAKE KOUNS // DEAD MEAT SOCIETY FOUNDER & CHIEF GRILLING OFFICER 4 4 3 3 💀 JAKE KOUNS // DEAD MEAT SOCIETY FOUNDER & CHIEF GRILLING OFFICER full e0d808b9-b7ee-4856-8058-85e1076fd4a6 https://share.transistor.fm/s/cca1968b Jake Kouns has built Dead Meat Society into a mission-driven grilling community after founding and scaling Risk Based Security, a cybersecurity company acquired by Flashpoint in 2022. Transitioning from B2B SaaS to consumer products, he's launched a grilling tools brand with a social purpose - fighting the loneliness epidemic by bringing people together around flame, family, and community. Dead Meat Society combines DTC commerce, local chapters, charitable giving, and community engagement to build something bigger than just grilling gear.

🔧 Tech-to-CPG Transition Framework - Approach to translating B2B operational principles to consumer brand operations

📊 Mission-Product Balance Strategy - Process for balancing SKU development with community building investments

🤝 Custom Manufacturing Navigation - Framework for finding co-manufacturers for unique branded products as a first-time CPG founder

⚙️ Multi-Channel Community Operations - Systems for managing DTC, local chapters, content, and community engagement simultaneously

📈 Purpose-Driven Commerce Model - Method for operationalizing social mission alongside profitability in early-stage scaling

🎯 Distributed Community Governance - Strategy for maintaining brand consistency and authenticity across local chapters

Whether you're pivoting from another industry into consumer products or building mission-driven brands that prioritize community, Jake's frameworks will help you operationalize purpose, manage complex multi-channel models, and scale community without losing authenticity.

Perfect for: Tech founders entering CPG, mission-driven brand builders, community-first entrepreneurs, lifestyle brand operators

Guest: Jake Kouns - Founder & Chief Grilling Officer, Dead Meat Society
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Jake Kouns has built Dead Meat Society into a mission-driven grilling community after founding and scaling Risk Based Security, a cybersecurity company acquired by Flashpoint in 2022. Transitioning from B2B SaaS to consumer products, he's launched a grilling tools brand with a social purpose - fighting the loneliness epidemic by bringing people together around flame, family, and community. Dead Meat Society combines DTC commerce, local chapters, charitable giving, and community engagement to build something bigger than just grilling gear.

🔧 Tech-to-CPG Transition Framework - Approach to translating B2B operational principles to consumer brand operations

📊 Mission-Product Balance Strategy - Process for balancing SKU development with community building investments

🤝 Custom Manufacturing Navigation - Framework for finding co-manufacturers for unique branded products as a first-time CPG founder

⚙️ Multi-Channel Community Operations - Systems for managing DTC, local chapters, content, and community engagement simultaneously

📈 Purpose-Driven Commerce Model - Method for operationalizing social mission alongside profitability in early-stage scaling

🎯 Distributed Community Governance - Strategy for maintaining brand consistency and authenticity across local chapters

Whether you're pivoting from another industry into consumer products or building mission-driven brands that prioritize community, Jake's frameworks will help you operationalize purpose, manage complex multi-channel models, and scale community without losing authenticity.

Perfect for: Tech founders entering CPG, mission-driven brand builders, community-first entrepreneurs, lifestyle brand operators

Guest: Jake Kouns - Founder & Chief Grilling Officer, Dead Meat Society
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Mon, 02 Feb 2026 10:13:40 -0800 Samantha Rose Samantha Rose 3247 Jake Kouns has built Dead Meat Society into a mission-driven grilling community after founding and scaling Risk Based Security, a cybersecurity company acquired by Flashpoint in 2022. Transitioning from B2B SaaS to consumer products, he's launched a grilling tools brand with a social purpose - fighting the loneliness epidemic by bringing people together around flame, family, and community. Dead Meat Society combines DTC commerce, local chapters, charitable giving, and community engagement to build something bigger than just grilling gear.

🔧 Tech-to-CPG Transition Framework - Approach to translating B2B operational principles to consumer brand operations

📊 Mission-Product Balance Strategy - Process for balancing SKU development with community building investments

🤝 Custom Manufacturing Navigation - Framework for finding co-manufacturers for unique branded products as a first-time CPG founder

⚙️ Multi-Channel Community Operations - Systems for managing DTC, local chapters, content, and community engagement simultaneously

📈 Purpose-Driven Commerce Model - Method for operationalizing social mission alongside profitability in early-stage scaling

🎯 Distributed Community Governance - Strategy for maintaining brand consistency and authenticity across local chapters

Whether you're pivoting from another industry into consumer products or building mission-driven brands that prioritize community, Jake's frameworks will help you operationalize purpose, manage complex multi-channel models, and scale community without losing authenticity.

Perfect for: Tech founders entering CPG, mission-driven brand builders, community-first entrepreneurs, lifestyle brand operators

Guest: Jake Kouns - Founder & Chief Grilling Officer, Dead Meat Society
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🧇 EMILY GRODEN // EVERGREEN FOUNDER & CEO 4 4 2 2 🧇 EMILY GRODEN // EVERGREEN FOUNDER & CEO full a3d01c21-dea0-4697-ab2d-316c3d001036 https://share.transistor.fm/s/6f111a43 Emily Groden has built Evergreen into one of America's fastest-growing frozen breakfast brands, scaling from a household Vitamix to $9.3 million in retail sales across 8,000+ stores. A Harvard Law graduate who cold-emailed her way from corporate law to General Counsel at three-Michelin-star Alinea, she launched Evergreen in 2020 with zero CPG experience. Now her fruit-and-vegetable-packed frozen waffles are stocked at Whole Foods, Walmart, Target, and Kroger nationwide, with 2025 revenue projected to more than double to $26 million.

🔧 Status Quo Disruption Framework - Method for applying challenger mindset from high-end hospitality to mass-market CPG operations

📊 Manufacturing Insourcing Decision Matrix - Process for evaluating when to build your own facility versus continuing co-man search during scaling

🤝 Customer Feedback Integration - Approach to using trade show insights to drive complete rebrands that increase sales 50% overnight

⚙️ Multi-Line Portfolio Management - Framework for expanding product lines to serve different customer segments while maintaining operational focus

📈 Hyperscale Distribution Strategy - System for managing 600 to 8,000 retail doors in two years without breaking operations

🎯 Frozen Category Unit Economics - Methods for structuring pricing and efficiencies to compete against legacy players in capital-intensive categories

Whether you're launching in the frozen aisle or scaling clean-label products, Emily's frameworks will help you challenge category assumptions, make strategic manufacturing decisions, and execute operational infrastructure for hypergrowth.

Perfect for: Frozen food entrepreneurs, clean-label brand founders, lawyer-to-founder transitions, category disruptors

Guest: Emily Groden - Founder & CEO, Evergreen
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Emily Groden has built Evergreen into one of America's fastest-growing frozen breakfast brands, scaling from a household Vitamix to $9.3 million in retail sales across 8,000+ stores. A Harvard Law graduate who cold-emailed her way from corporate law to General Counsel at three-Michelin-star Alinea, she launched Evergreen in 2020 with zero CPG experience. Now her fruit-and-vegetable-packed frozen waffles are stocked at Whole Foods, Walmart, Target, and Kroger nationwide, with 2025 revenue projected to more than double to $26 million.

🔧 Status Quo Disruption Framework - Method for applying challenger mindset from high-end hospitality to mass-market CPG operations

📊 Manufacturing Insourcing Decision Matrix - Process for evaluating when to build your own facility versus continuing co-man search during scaling

🤝 Customer Feedback Integration - Approach to using trade show insights to drive complete rebrands that increase sales 50% overnight

⚙️ Multi-Line Portfolio Management - Framework for expanding product lines to serve different customer segments while maintaining operational focus

📈 Hyperscale Distribution Strategy - System for managing 600 to 8,000 retail doors in two years without breaking operations

🎯 Frozen Category Unit Economics - Methods for structuring pricing and efficiencies to compete against legacy players in capital-intensive categories

Whether you're launching in the frozen aisle or scaling clean-label products, Emily's frameworks will help you challenge category assumptions, make strategic manufacturing decisions, and execute operational infrastructure for hypergrowth.

Perfect for: Frozen food entrepreneurs, clean-label brand founders, lawyer-to-founder transitions, category disruptors

Guest: Emily Groden - Founder & CEO, Evergreen
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Fri, 23 Jan 2026 11:54:50 -0800 Samantha Rose Samantha Rose 2543 Emily Groden has built Evergreen into one of America's fastest-growing frozen breakfast brands, scaling from a household Vitamix to $9.3 million in retail sales across 8,000+ stores. A Harvard Law graduate who cold-emailed her way from corporate law to General Counsel at three-Michelin-star Alinea, she launched Evergreen in 2020 with zero CPG experience. Now her fruit-and-vegetable-packed frozen waffles are stocked at Whole Foods, Walmart, Target, and Kroger nationwide, with 2025 revenue projected to more than double to $26 million.

🔧 Status Quo Disruption Framework - Method for applying challenger mindset from high-end hospitality to mass-market CPG operations

📊 Manufacturing Insourcing Decision Matrix - Process for evaluating when to build your own facility versus continuing co-man search during scaling

🤝 Customer Feedback Integration - Approach to using trade show insights to drive complete rebrands that increase sales 50% overnight

⚙️ Multi-Line Portfolio Management - Framework for expanding product lines to serve different customer segments while maintaining operational focus

📈 Hyperscale Distribution Strategy - System for managing 600 to 8,000 retail doors in two years without breaking operations

🎯 Frozen Category Unit Economics - Methods for structuring pricing and efficiencies to compete against legacy players in capital-intensive categories

Whether you're launching in the frozen aisle or scaling clean-label products, Emily's frameworks will help you challenge category assumptions, make strategic manufacturing decisions, and execute operational infrastructure for hypergrowth.

Perfect for: Frozen food entrepreneurs, clean-label brand founders, lawyer-to-founder transitions, category disruptors

Guest: Emily Groden - Founder & CEO, Evergreen
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 💊 JAMIE NORWOOD // WINX HEALTH COFOUNDER 4 4 1 1 💊 JAMIE NORWOOD // WINX HEALTH COFOUNDER full 0bb8d845-6325-45ec-aab6-e6486056bc5e https://share.transistor.fm/s/8626b75c Jamie Norwood has built Winx Health into a profitable women's health brand revolutionizing sexual and vaginal wellness. Since launching in 2019, she's scaled from a single DTC pregnancy test to a nationwide presence in over 7,000 Walgreens stores, achieved profitability in early 2024 by eliminating paid marketing entirely, and built Real Talk - an educational platform with 900+ medically-reviewed articles that organically drives nearly 20% of sales. With approximately $8 million raised, celebrity investor Kerry Washington, and a TIME Best Invention award for their UTI Test & Treat kit, Winx is redefining accessible women's health care.

🔧 Pain Point Validation Framework - Process for testing whether personal frustrations represent viable market opportunities versus just individual annoyances

📊 Strategic Product Portfolio Development - Approach to expanding product lines in complex health categories while maintaining operational simplicity

🤝 Education-as-Marketing Model - System for building profitable businesses through free educational content instead of paid customer acquisition

⚙️ Regulatory Retail Navigation - Framework for getting novel diagnostic health products into major retail chains without obvious shelf placement

📈 Physical-Digital Retail Integration - Strategy for leveraging brick-and-mortar presence to win on delivery platforms against legacy competitors

🎯 Brand Identity Evolution Management - Methodology for executing major rebrands without disrupting operations or customer relationships

Whether you're building mission-driven health brands or navigating complex retail categories, Jamie's frameworks will help you validate opportunities, scale through education, and balance advocacy with sustainable business growth.

Perfect for: Health and wellness founders, DTC-to-retail operators, mission-driven consumer brands, regulatory-heavy CPG entrepreneurs

Guest: Jamie Norwood - Co-founder & CEO, Winx Health
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Jamie Norwood has built Winx Health into a profitable women's health brand revolutionizing sexual and vaginal wellness. Since launching in 2019, she's scaled from a single DTC pregnancy test to a nationwide presence in over 7,000 Walgreens stores, achieved profitability in early 2024 by eliminating paid marketing entirely, and built Real Talk - an educational platform with 900+ medically-reviewed articles that organically drives nearly 20% of sales. With approximately $8 million raised, celebrity investor Kerry Washington, and a TIME Best Invention award for their UTI Test & Treat kit, Winx is redefining accessible women's health care.

🔧 Pain Point Validation Framework - Process for testing whether personal frustrations represent viable market opportunities versus just individual annoyances

📊 Strategic Product Portfolio Development - Approach to expanding product lines in complex health categories while maintaining operational simplicity

🤝 Education-as-Marketing Model - System for building profitable businesses through free educational content instead of paid customer acquisition

⚙️ Regulatory Retail Navigation - Framework for getting novel diagnostic health products into major retail chains without obvious shelf placement

📈 Physical-Digital Retail Integration - Strategy for leveraging brick-and-mortar presence to win on delivery platforms against legacy competitors

🎯 Brand Identity Evolution Management - Methodology for executing major rebrands without disrupting operations or customer relationships

Whether you're building mission-driven health brands or navigating complex retail categories, Jamie's frameworks will help you validate opportunities, scale through education, and balance advocacy with sustainable business growth.

Perfect for: Health and wellness founders, DTC-to-retail operators, mission-driven consumer brands, regulatory-heavy CPG entrepreneurs

Guest: Jamie Norwood - Co-founder & CEO, Winx Health
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 14 Jan 2026 10:06:06 -0800 Samantha Rose Samantha Rose 2824 Jamie Norwood has built Winx Health into a profitable women's health brand revolutionizing sexual and vaginal wellness. Since launching in 2019, she's scaled from a single DTC pregnancy test to a nationwide presence in over 7,000 Walgreens stores, achieved profitability in early 2024 by eliminating paid marketing entirely, and built Real Talk - an educational platform with 900+ medically-reviewed articles that organically drives nearly 20% of sales. With approximately $8 million raised, celebrity investor Kerry Washington, and a TIME Best Invention award for their UTI Test & Treat kit, Winx is redefining accessible women's health care.

🔧 Pain Point Validation Framework - Process for testing whether personal frustrations represent viable market opportunities versus just individual annoyances

📊 Strategic Product Portfolio Development - Approach to expanding product lines in complex health categories while maintaining operational simplicity

🤝 Education-as-Marketing Model - System for building profitable businesses through free educational content instead of paid customer acquisition

⚙️ Regulatory Retail Navigation - Framework for getting novel diagnostic health products into major retail chains without obvious shelf placement

📈 Physical-Digital Retail Integration - Strategy for leveraging brick-and-mortar presence to win on delivery platforms against legacy competitors

🎯 Brand Identity Evolution Management - Methodology for executing major rebrands without disrupting operations or customer relationships

Whether you're building mission-driven health brands or navigating complex retail categories, Jamie's frameworks will help you validate opportunities, scale through education, and balance advocacy with sustainable business growth.

Perfect for: Health and wellness founders, DTC-to-retail operators, mission-driven consumer brands, regulatory-heavy CPG entrepreneurs

Guest: Jamie Norwood - Co-founder & CEO, Winx Health
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🛒 LOUISE FRITJOFSSON // MARTIE CO-FOUNDER & CEO 3 3 17 17 🛒 LOUISE FRITJOFSSON // MARTIE CO-FOUNDER & CEO full 06b75c38-06bf-4ef5-99b3-24cf20bb22a5 https://share.transistor.fm/s/d9f2de5f Louise Fritjofsson is the co-founder and CEO of Martie, an online discount grocery marketplace that rescues surplus food from waste while making quality groceries accessible nationwide. A four-time founder with two exits across Europe and the United States, Louise has scaled Martie since 2021 to 48 states, partnered with 4,500+ brands, and saved millions of pounds of food from landfills – all with just seven employees.

🔧 Pivot Recognition Framework - Method for distinguishing between solvable problems and market-defining opportunities worth rebuilding around

📊 Brand Recognition vs. Loyalty Strategy - Approach to building retention when customers recognize brands but won't repeatedly buy the same ones

🤝 AI-Powered Chaos Management - System for applying machine learning to fundamentally unpredictable inventory flows

⚙️ Anti-Convenience Positioning - Framework for competing on value instead of speed in a delivery-obsessed market

📈 Mass Market Customer Development - Strategy for serving suburban, middle-income consumers instead of affluent urban early adopters

🎯 Circular Economy Infrastructure - Operational playbook for turning surplus challenges into systematic competitive advantages

Whether you're building circular economy businesses, managing complex inventory marketplaces, or rethinking conventional CPG positioning, Louise's frameworks will help you turn constraints into competitive advantages while scaling sustainably.


Perfect for: Circular economy entrepreneurs, surplus inventory innovators, lean operations executives, anti-conventional positioning strategists

Guest: Louise Fritjofsson - Co-Founder & CEO, Martie
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Louise Fritjofsson is the co-founder and CEO of Martie, an online discount grocery marketplace that rescues surplus food from waste while making quality groceries accessible nationwide. A four-time founder with two exits across Europe and the United States, Louise has scaled Martie since 2021 to 48 states, partnered with 4,500+ brands, and saved millions of pounds of food from landfills – all with just seven employees.

🔧 Pivot Recognition Framework - Method for distinguishing between solvable problems and market-defining opportunities worth rebuilding around

📊 Brand Recognition vs. Loyalty Strategy - Approach to building retention when customers recognize brands but won't repeatedly buy the same ones

🤝 AI-Powered Chaos Management - System for applying machine learning to fundamentally unpredictable inventory flows

⚙️ Anti-Convenience Positioning - Framework for competing on value instead of speed in a delivery-obsessed market

📈 Mass Market Customer Development - Strategy for serving suburban, middle-income consumers instead of affluent urban early adopters

🎯 Circular Economy Infrastructure - Operational playbook for turning surplus challenges into systematic competitive advantages

Whether you're building circular economy businesses, managing complex inventory marketplaces, or rethinking conventional CPG positioning, Louise's frameworks will help you turn constraints into competitive advantages while scaling sustainably.


Perfect for: Circular economy entrepreneurs, surplus inventory innovators, lean operations executives, anti-conventional positioning strategists

Guest: Louise Fritjofsson - Co-Founder & CEO, Martie
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Fri, 07 Nov 2025 08:59:15 -0800 Samantha Rose Samantha Rose 2824 Louise Fritjofsson is the co-founder and CEO of Martie, an online discount grocery marketplace that rescues surplus food from waste while making quality groceries accessible nationwide. A four-time founder with two exits across Europe and the United States, Louise has scaled Martie since 2021 to 48 states, partnered with 4,500+ brands, and saved millions of pounds of food from landfills – all with just seven employees.

🔧 Pivot Recognition Framework - Method for distinguishing between solvable problems and market-defining opportunities worth rebuilding around

📊 Brand Recognition vs. Loyalty Strategy - Approach to building retention when customers recognize brands but won't repeatedly buy the same ones

🤝 AI-Powered Chaos Management - System for applying machine learning to fundamentally unpredictable inventory flows

⚙️ Anti-Convenience Positioning - Framework for competing on value instead of speed in a delivery-obsessed market

📈 Mass Market Customer Development - Strategy for serving suburban, middle-income consumers instead of affluent urban early adopters

🎯 Circular Economy Infrastructure - Operational playbook for turning surplus challenges into systematic competitive advantages

Whether you're building circular economy businesses, managing complex inventory marketplaces, or rethinking conventional CPG positioning, Louise's frameworks will help you turn constraints into competitive advantages while scaling sustainably.


Perfect for: Circular economy entrepreneurs, surplus inventory innovators, lean operations executives, anti-conventional positioning strategists

Guest: Louise Fritjofsson - Co-Founder & CEO, Martie
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🧠 WILL NITZE // IQBAR FOUNDER & CEO 3 3 16 16 🧠 WILL NITZE // IQBAR FOUNDER & CEO full 6e439177-bf5c-4620-af81-34f9a4de368c https://share.transistor.fm/s/0dc16f68 Will Nitze has built IQBAR into a leading brain and body nutrition brand by making unconventional operational decisions. From bringing his supply chain in-house during COVID to keeping his team lean through strategic agency partnerships, Will has scaled distribution across major retailers while maintaining profitability. His wife serves as CMO, his agencies work on performance-based contracts with short exit clauses, and his product positioning sits at the intersection of five trends rather than dominating one.


🔧 Manufacturing Partner Transitions - Framework for scaling production capacity without disrupting supply to growing retail commitments

📊 Strategic Positioning Pivots - Process for knowing when to stick to vision versus adapting to market feedback

🤝 Supply Chain Internalization - Decision framework for when to bring manufacturing operations in-house versus staying with co-packers

⚙️ Multi-Trend Portfolio Strategy - Approach to positioning at the intersection of multiple trends rather than single-niche focus

📈 Unconventional Team Building - Methods for scaling through agency partnerships and family when traditional hiring isn't your strength

🎯 Adjacent Category Expansion - Framework for evaluating when product line extensions strengthen versus dilute the brand

Whether you're navigating manufacturing transitions, considering supply chain changes, or building teams unconventionally, Will's frameworks offer practical approaches to operational challenges that break from standard CPG playbooks.

Perfect for: CPG founders, supply chain innovators, lean operators, non-traditional team builders

Guest: Will Nitze - Founder & CEO, IQBAR
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Will Nitze has built IQBAR into a leading brain and body nutrition brand by making unconventional operational decisions. From bringing his supply chain in-house during COVID to keeping his team lean through strategic agency partnerships, Will has scaled distribution across major retailers while maintaining profitability. His wife serves as CMO, his agencies work on performance-based contracts with short exit clauses, and his product positioning sits at the intersection of five trends rather than dominating one.


🔧 Manufacturing Partner Transitions - Framework for scaling production capacity without disrupting supply to growing retail commitments

📊 Strategic Positioning Pivots - Process for knowing when to stick to vision versus adapting to market feedback

🤝 Supply Chain Internalization - Decision framework for when to bring manufacturing operations in-house versus staying with co-packers

⚙️ Multi-Trend Portfolio Strategy - Approach to positioning at the intersection of multiple trends rather than single-niche focus

📈 Unconventional Team Building - Methods for scaling through agency partnerships and family when traditional hiring isn't your strength

🎯 Adjacent Category Expansion - Framework for evaluating when product line extensions strengthen versus dilute the brand

Whether you're navigating manufacturing transitions, considering supply chain changes, or building teams unconventionally, Will's frameworks offer practical approaches to operational challenges that break from standard CPG playbooks.

Perfect for: CPG founders, supply chain innovators, lean operators, non-traditional team builders

Guest: Will Nitze - Founder & CEO, IQBAR
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 29 Oct 2025 07:00:00 -0700 Samantha Rose Samantha Rose 2776 Will Nitze has built IQBAR into a leading brain and body nutrition brand by making unconventional operational decisions. From bringing his supply chain in-house during COVID to keeping his team lean through strategic agency partnerships, Will has scaled distribution across major retailers while maintaining profitability. His wife serves as CMO, his agencies work on performance-based contracts with short exit clauses, and his product positioning sits at the intersection of five trends rather than dominating one.


🔧 Manufacturing Partner Transitions - Framework for scaling production capacity without disrupting supply to growing retail commitments

📊 Strategic Positioning Pivots - Process for knowing when to stick to vision versus adapting to market feedback

🤝 Supply Chain Internalization - Decision framework for when to bring manufacturing operations in-house versus staying with co-packers

⚙️ Multi-Trend Portfolio Strategy - Approach to positioning at the intersection of multiple trends rather than single-niche focus

📈 Unconventional Team Building - Methods for scaling through agency partnerships and family when traditional hiring isn't your strength

🎯 Adjacent Category Expansion - Framework for evaluating when product line extensions strengthen versus dilute the brand

Whether you're navigating manufacturing transitions, considering supply chain changes, or building teams unconventionally, Will's frameworks offer practical approaches to operational challenges that break from standard CPG playbooks.

Perfect for: CPG founders, supply chain innovators, lean operators, non-traditional team builders

Guest: Will Nitze - Founder & CEO, IQBAR
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🌿 AMANDA GOETZ // FOUNDER @ HOUSE OF WISE 3 3 15 15 🌿 AMANDA GOETZ // FOUNDER @ HOUSE OF WISE full d4d143a5-4a26-4b51-bda4-b2522369bfb6 https://share.transistor.fm/s/514b7631 Amanda Goetz is the founder of House of Wise, a luxury CBD brand focused on women's sleep, sex, stress, and strength. She built the company while working as VP of Marketing at The Knot, ultimately selling to a cannabis company. Her experience offers unique insights into building brands in stigmatized categories, managing corporate-to-founder transitions, and navigating complex exit processes.

🔧 Regulated Product Development - Framework for managing multi-SKU expansion when every product faces unique compliance requirements

📊 Alternative Supply Chain Building - Approach to sourcing and manufacturing when traditional CPG partners won't work with your category

🤝 Restricted Channel Customer Acquisition - Method for scaling growth when standard advertising platforms block your products

⚙️ Enhanced Quality Control Systems - Processes for managing testing and compliance requirements beyond typical consumer goods

📈 Limited Distribution Retail Strategy - Approach to building market presence when traditional retail channels restrict your category

Whether you're building in regulated industries or managing complex brand transitions, Amanda's frameworks will help you navigate challenges while building sustainable, scalable businesses.

Perfect for: Regulated industry founders, stigmatized category entrepreneurs, community-driven brand builders, exit-planning operators

Guest: Amanda Goetz - Founder, House of Wise
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on thel frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Amanda Goetz is the founder of House of Wise, a luxury CBD brand focused on women's sleep, sex, stress, and strength. She built the company while working as VP of Marketing at The Knot, ultimately selling to a cannabis company. Her experience offers unique insights into building brands in stigmatized categories, managing corporate-to-founder transitions, and navigating complex exit processes.

🔧 Regulated Product Development - Framework for managing multi-SKU expansion when every product faces unique compliance requirements

📊 Alternative Supply Chain Building - Approach to sourcing and manufacturing when traditional CPG partners won't work with your category

🤝 Restricted Channel Customer Acquisition - Method for scaling growth when standard advertising platforms block your products

⚙️ Enhanced Quality Control Systems - Processes for managing testing and compliance requirements beyond typical consumer goods

📈 Limited Distribution Retail Strategy - Approach to building market presence when traditional retail channels restrict your category

Whether you're building in regulated industries or managing complex brand transitions, Amanda's frameworks will help you navigate challenges while building sustainable, scalable businesses.

Perfect for: Regulated industry founders, stigmatized category entrepreneurs, community-driven brand builders, exit-planning operators

Guest: Amanda Goetz - Founder, House of Wise
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on thel frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Wed, 22 Oct 2025 08:22:03 -0700 Samantha Rose Samantha Rose 2478 Amanda Goetz is the founder of House of Wise, a luxury CBD brand focused on women's sleep, sex, stress, and strength. She built the company while working as VP of Marketing at The Knot, ultimately selling to a cannabis company. Her experience offers unique insights into building brands in stigmatized categories, managing corporate-to-founder transitions, and navigating complex exit processes.

🔧 Regulated Product Development - Framework for managing multi-SKU expansion when every product faces unique compliance requirements

📊 Alternative Supply Chain Building - Approach to sourcing and manufacturing when traditional CPG partners won't work with your category

🤝 Restricted Channel Customer Acquisition - Method for scaling growth when standard advertising platforms block your products

⚙️ Enhanced Quality Control Systems - Processes for managing testing and compliance requirements beyond typical consumer goods

📈 Limited Distribution Retail Strategy - Approach to building market presence when traditional retail channels restrict your category

Whether you're building in regulated industries or managing complex brand transitions, Amanda's frameworks will help you navigate challenges while building sustainable, scalable businesses.

Perfect for: Regulated industry founders, stigmatized category entrepreneurs, community-driven brand builders, exit-planning operators

Guest: Amanda Goetz - Founder, House of Wise
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on thel frameworks that drive real business results. Subscribe so you never miss an episode.


]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍛 VICTORIA HO // KHALO CO-FOUNDER 3 3 14 14 🍛 VICTORIA HO // KHALO CO-FOUNDER full fbbaa333-bd6b-4909-8916-c38c22015978 https://share.transistor.fm/s/dd37dd24 Victoria Ho brings a rare dual perspective to consumer brands—over a decade consulting for CPG companies through Sherpa CPG, and now building her own Ayurvedic cooking paste brand, Khalo, after a personal health journey through chemotherapy led her back to ancient wellness principles.

🔧 The Consultant-to-Founder Transition - Insights on what changes when you move from advising brands to building your own

📊 Extended Development Strategy - Why spending significant time perfecting product before launch can work in CPG

🤝 Category Creation in Established Markets - Approach to introducing Ayurvedic cooking pastes where no shelf set exists

⚙️ Premium Ingredient Positioning - Decision framework for choosing organic US olive oil over cheaper alternatives

📈 Multi-SKU Launch Strategy - Why launching with three products instead of one made sense for this brand

🎯 Personal Story as Brand Foundation - How authentic health transformation drives product development and customer connection

Whether you're transitioning from consulting to building, creating new categories, or integrating personal mission with business strategy, Victoria's experience offers a masterclass in applying professional expertise to personal ventures.

Perfect for: CPG consultants considering their own brands, health-focused entrepreneurs, category creators, premium positioning strategists

Guest: Victoria Ho - Co-founder, Khalo
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on tactical frameworks that drive measurable business outcomes. Subscribe so you never miss an episode.

]]> Victoria Ho brings a rare dual perspective to consumer brands—over a decade consulting for CPG companies through Sherpa CPG, and now building her own Ayurvedic cooking paste brand, Khalo, after a personal health journey through chemotherapy led her back to ancient wellness principles.

🔧 The Consultant-to-Founder Transition - Insights on what changes when you move from advising brands to building your own

📊 Extended Development Strategy - Why spending significant time perfecting product before launch can work in CPG

🤝 Category Creation in Established Markets - Approach to introducing Ayurvedic cooking pastes where no shelf set exists

⚙️ Premium Ingredient Positioning - Decision framework for choosing organic US olive oil over cheaper alternatives

📈 Multi-SKU Launch Strategy - Why launching with three products instead of one made sense for this brand

🎯 Personal Story as Brand Foundation - How authentic health transformation drives product development and customer connection

Whether you're transitioning from consulting to building, creating new categories, or integrating personal mission with business strategy, Victoria's experience offers a masterclass in applying professional expertise to personal ventures.

Perfect for: CPG consultants considering their own brands, health-focused entrepreneurs, category creators, premium positioning strategists

Guest: Victoria Ho - Co-founder, Khalo
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on tactical frameworks that drive measurable business outcomes. Subscribe so you never miss an episode.

]]> Thu, 16 Oct 2025 09:16:32 -0700 Samantha Rose Samantha Rose 2992 Victoria Ho brings a rare dual perspective to consumer brands—over a decade consulting for CPG companies through Sherpa CPG, and now building her own Ayurvedic cooking paste brand, Khalo, after a personal health journey through chemotherapy led her back to ancient wellness principles.

🔧 The Consultant-to-Founder Transition - Insights on what changes when you move from advising brands to building your own

📊 Extended Development Strategy - Why spending significant time perfecting product before launch can work in CPG

🤝 Category Creation in Established Markets - Approach to introducing Ayurvedic cooking pastes where no shelf set exists

⚙️ Premium Ingredient Positioning - Decision framework for choosing organic US olive oil over cheaper alternatives

📈 Multi-SKU Launch Strategy - Why launching with three products instead of one made sense for this brand

🎯 Personal Story as Brand Foundation - How authentic health transformation drives product development and customer connection

Whether you're transitioning from consulting to building, creating new categories, or integrating personal mission with business strategy, Victoria's experience offers a masterclass in applying professional expertise to personal ventures.

Perfect for: CPG consultants considering their own brands, health-focused entrepreneurs, category creators, premium positioning strategists

Guest: Victoria Ho - Co-founder, Khalo
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on tactical frameworks that drive measurable business outcomes. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🧻 GREG BROWN // DUDE WIPES SVP OPERATIONS 3 3 13 13 🧻 GREG BROWN // DUDE WIPES SVP OPERATIONS full eb4504f0-55e3-4a4c-9424-ce7afd646ff2 https://share.transistor.fm/s/5fda49f8 Greg Brown is the SVP of Operations at Dude Wipes, the category-creating personal care brand that's disrupted the men's hygiene space. Under his operational leadership, Dude Wipes has scaled to major retail partners including Target, Walmart, and Kroger, while expanding from a single SKU to a full portfolio of personal care products.

🔧 Compliance Risk Management - Framework for operationally managing product claims that create both competitive advantage and regulatory exposure

📊 Taboo Category Operations - Approach to scaling business operations in categories where customers are hesitant to engage or seek help

🤝 Consumer Acquisition Systems - Method for operationally designing acquisition funnels for demographics that may avoid your product category

⚙️ Strategic SKU Expansion - Framework for determining which product extensions leverage existing capabilities versus create operational complexity

📈 Brand-Operations Alignment - Strategy for maintaining irreverent brand identity while meeting operational requirements of major retail partners

Whether you're scaling manufacturing operations or managing multi-channel growth, Greg's frameworks will help you build operational infrastructure that supports explosive consumer brand growth without breaking.

DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 25,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway & HEB).

Perfect for: CPG operations leaders, manufacturing executives, supply chain managers, scaling consumer brand operators

Guest: Greg Brown - SVP of Operations, Dude Wipes
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Greg Brown is the SVP of Operations at Dude Wipes, the category-creating personal care brand that's disrupted the men's hygiene space. Under his operational leadership, Dude Wipes has scaled to major retail partners including Target, Walmart, and Kroger, while expanding from a single SKU to a full portfolio of personal care products.

🔧 Compliance Risk Management - Framework for operationally managing product claims that create both competitive advantage and regulatory exposure

📊 Taboo Category Operations - Approach to scaling business operations in categories where customers are hesitant to engage or seek help

🤝 Consumer Acquisition Systems - Method for operationally designing acquisition funnels for demographics that may avoid your product category

⚙️ Strategic SKU Expansion - Framework for determining which product extensions leverage existing capabilities versus create operational complexity

📈 Brand-Operations Alignment - Strategy for maintaining irreverent brand identity while meeting operational requirements of major retail partners

Whether you're scaling manufacturing operations or managing multi-channel growth, Greg's frameworks will help you build operational infrastructure that supports explosive consumer brand growth without breaking.

DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 25,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway & HEB).

Perfect for: CPG operations leaders, manufacturing executives, supply chain managers, scaling consumer brand operators

Guest: Greg Brown - SVP of Operations, Dude Wipes
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Thu, 09 Oct 2025 14:08:18 -0700 Samantha Rose Samantha Rose 2906 Greg Brown is the SVP of Operations at Dude Wipes, the category-creating personal care brand that's disrupted the men's hygiene space. Under his operational leadership, Dude Wipes has scaled to major retail partners including Target, Walmart, and Kroger, while expanding from a single SKU to a full portfolio of personal care products.

🔧 Compliance Risk Management - Framework for operationally managing product claims that create both competitive advantage and regulatory exposure

📊 Taboo Category Operations - Approach to scaling business operations in categories where customers are hesitant to engage or seek help

🤝 Consumer Acquisition Systems - Method for operationally designing acquisition funnels for demographics that may avoid your product category

⚙️ Strategic SKU Expansion - Framework for determining which product extensions leverage existing capabilities versus create operational complexity

📈 Brand-Operations Alignment - Strategy for maintaining irreverent brand identity while meeting operational requirements of major retail partners

Whether you're scaling manufacturing operations or managing multi-channel growth, Greg's frameworks will help you build operational infrastructure that supports explosive consumer brand growth without breaking.

DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 25,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway & HEB).

Perfect for: CPG operations leaders, manufacturing executives, supply chain managers, scaling consumer brand operators

Guest: Greg Brown - SVP of Operations, Dude Wipes
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🥘 UMAIMAH SHARWANI // FOUNDER @ PARO 3 3 12 12 🥘 UMAIMAH SHARWANI // FOUNDER @ PARO full 5275fdd3-47cf-4977-826f-0dcb8c72da5d https://share.transistor.fm/s/796d684c Umaimah Sharwani is the founder of Paro, a South Asian comfort food brand bringing authentic Pakistani recipes to the American mainstream market. A first-generation Pakistani American who previously scaled digitally native brands like Glossier, Bravo Sierra, and Jet.com, Umaimah launched Paro after years of product development. The brand is named after her mother and features family recipes for Masoor Daal, Kitchari, and Tarka oil.


🔧 Heritage Product Development Framework - Process for adapting authentic cultural recipes for mainstream American consumers while maintaining cultural integrity


📊 Cultural Category Creation Strategy - Approach to educating consumers about unfamiliar cuisine categories and building awareness for new food concepts


🤝 DTC-to-Retail Transition Planning - Framework for scaling from direct-to-consumer to retail distribution in specialty food categories


⚙️ Specialty Co-Manufacturing Management - Method for finding and managing manufacturing partners for non-standard ingredient combinations and cultural cooking processes


📈 Heritage Supply Chain Optimization - Strategy for sourcing authentic specialty ingredients while managing costs and inventory complexity


🎯 Community-Driven Customer Acquisition - Approach to turning cultural storytelling and community engagement into scalable customer acquisition


Whether you're building heritage brands or introducing new cultural categories to market, Umaimah's frameworks will help you balance authenticity with accessibility while building operational systems that scale.


Perfect for: Heritage brand founders, cultural food entrepreneurs, DTC-to-retail operators, specialty food developers


Guest: Umaimah Sharwani - Founder, Paro
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Umaimah Sharwani is the founder of Paro, a South Asian comfort food brand bringing authentic Pakistani recipes to the American mainstream market. A first-generation Pakistani American who previously scaled digitally native brands like Glossier, Bravo Sierra, and Jet.com, Umaimah launched Paro after years of product development. The brand is named after her mother and features family recipes for Masoor Daal, Kitchari, and Tarka oil.


🔧 Heritage Product Development Framework - Process for adapting authentic cultural recipes for mainstream American consumers while maintaining cultural integrity


📊 Cultural Category Creation Strategy - Approach to educating consumers about unfamiliar cuisine categories and building awareness for new food concepts


🤝 DTC-to-Retail Transition Planning - Framework for scaling from direct-to-consumer to retail distribution in specialty food categories


⚙️ Specialty Co-Manufacturing Management - Method for finding and managing manufacturing partners for non-standard ingredient combinations and cultural cooking processes


📈 Heritage Supply Chain Optimization - Strategy for sourcing authentic specialty ingredients while managing costs and inventory complexity


🎯 Community-Driven Customer Acquisition - Approach to turning cultural storytelling and community engagement into scalable customer acquisition


Whether you're building heritage brands or introducing new cultural categories to market, Umaimah's frameworks will help you balance authenticity with accessibility while building operational systems that scale.


Perfect for: Heritage brand founders, cultural food entrepreneurs, DTC-to-retail operators, specialty food developers


Guest: Umaimah Sharwani - Founder, Paro
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Thu, 02 Oct 2025 08:26:41 -0700 Samantha Rose Samantha Rose 2969 Umaimah Sharwani is the founder of Paro, a South Asian comfort food brand bringing authentic Pakistani recipes to the American mainstream market. A first-generation Pakistani American who previously scaled digitally native brands like Glossier, Bravo Sierra, and Jet.com, Umaimah launched Paro after years of product development. The brand is named after her mother and features family recipes for Masoor Daal, Kitchari, and Tarka oil.


🔧 Heritage Product Development Framework - Process for adapting authentic cultural recipes for mainstream American consumers while maintaining cultural integrity


📊 Cultural Category Creation Strategy - Approach to educating consumers about unfamiliar cuisine categories and building awareness for new food concepts


🤝 DTC-to-Retail Transition Planning - Framework for scaling from direct-to-consumer to retail distribution in specialty food categories


⚙️ Specialty Co-Manufacturing Management - Method for finding and managing manufacturing partners for non-standard ingredient combinations and cultural cooking processes


📈 Heritage Supply Chain Optimization - Strategy for sourcing authentic specialty ingredients while managing costs and inventory complexity


🎯 Community-Driven Customer Acquisition - Approach to turning cultural storytelling and community engagement into scalable customer acquisition


Whether you're building heritage brands or introducing new cultural categories to market, Umaimah's frameworks will help you balance authenticity with accessibility while building operational systems that scale.


Perfect for: Heritage brand founders, cultural food entrepreneurs, DTC-to-retail operators, specialty food developers


Guest: Umaimah Sharwani - Founder, Paro
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🧼 LESLIE TESSLER // CEO & FOUNDER @ HANNI 3 3 11 11 🧼 LESLIE TESSLER // CEO & FOUNDER @ HANNI full cadb4965-751d-41b2-84f5-c6dd75c1a7dd https://share.transistor.fm/s/dc46dc64 Leslie Tessler has built Hanni into a breakthrough body care brand that reimagines sustainable beauty for busy lifestyles. After burning out from beauty marketing, she spent 11 years in Argentina before returning to launch Hanni in 2021. Since then, she's scaled from DTC to all ~600 Sephora doors, raised $3.73M, achieved $1M Amazon run rate in under a year, and is approaching profitability while doubling sales annually—all with a team of just 4 people.

🔧 Sustainable Product Economics - Framework for balancing mission-driven sustainability with operational efficiency and margins

📊 Capital-Efficient Retail Scaling - Process for managing explosive retail growth with minimal team and maximum operational leverage

🤝 Category Education Strategy - Approach to teaching customers about new product categories when traditional shelf sets don't exist

⚙️ Product Line Architecture - Method for developing cohesive product ecosystems that solve interconnected customer problems

📈 Lean Team Operations - Systems for building high-expertise teams that can execute at scale with minimal resources

🎯 Customer Signal Reading - Framework for interpreting customer behavior to guide product development and business pivots

Whether you're building sustainable brands or scaling lean operations, Leslie's frameworks will help you balance mission with margins, read customer signals effectively, and build operationally efficient growth systems.

Perfect for: Sustainable brand founders, lean operations leaders, DTC-to-retail scalers, body care entrepreneurs

Guest: Leslie Tessler - CEO & Founder, Hanni
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Leslie Tessler has built Hanni into a breakthrough body care brand that reimagines sustainable beauty for busy lifestyles. After burning out from beauty marketing, she spent 11 years in Argentina before returning to launch Hanni in 2021. Since then, she's scaled from DTC to all ~600 Sephora doors, raised $3.73M, achieved $1M Amazon run rate in under a year, and is approaching profitability while doubling sales annually—all with a team of just 4 people.

🔧 Sustainable Product Economics - Framework for balancing mission-driven sustainability with operational efficiency and margins

📊 Capital-Efficient Retail Scaling - Process for managing explosive retail growth with minimal team and maximum operational leverage

🤝 Category Education Strategy - Approach to teaching customers about new product categories when traditional shelf sets don't exist

⚙️ Product Line Architecture - Method for developing cohesive product ecosystems that solve interconnected customer problems

📈 Lean Team Operations - Systems for building high-expertise teams that can execute at scale with minimal resources

🎯 Customer Signal Reading - Framework for interpreting customer behavior to guide product development and business pivots

Whether you're building sustainable brands or scaling lean operations, Leslie's frameworks will help you balance mission with margins, read customer signals effectively, and build operationally efficient growth systems.

Perfect for: Sustainable brand founders, lean operations leaders, DTC-to-retail scalers, body care entrepreneurs

Guest: Leslie Tessler - CEO & Founder, Hanni
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Wed, 24 Sep 2025 09:33:31 -0700 Samantha Rose Samantha Rose 2651 Leslie Tessler has built Hanni into a breakthrough body care brand that reimagines sustainable beauty for busy lifestyles. After burning out from beauty marketing, she spent 11 years in Argentina before returning to launch Hanni in 2021. Since then, she's scaled from DTC to all ~600 Sephora doors, raised $3.73M, achieved $1M Amazon run rate in under a year, and is approaching profitability while doubling sales annually—all with a team of just 4 people.

🔧 Sustainable Product Economics - Framework for balancing mission-driven sustainability with operational efficiency and margins

📊 Capital-Efficient Retail Scaling - Process for managing explosive retail growth with minimal team and maximum operational leverage

🤝 Category Education Strategy - Approach to teaching customers about new product categories when traditional shelf sets don't exist

⚙️ Product Line Architecture - Method for developing cohesive product ecosystems that solve interconnected customer problems

📈 Lean Team Operations - Systems for building high-expertise teams that can execute at scale with minimal resources

🎯 Customer Signal Reading - Framework for interpreting customer behavior to guide product development and business pivots

Whether you're building sustainable brands or scaling lean operations, Leslie's frameworks will help you balance mission with margins, read customer signals effectively, and build operationally efficient growth systems.

Perfect for: Sustainable brand founders, lean operations leaders, DTC-to-retail scalers, body care entrepreneurs

Guest: Leslie Tessler - CEO & Founder, Hanni
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 💰 ANNA WHITEMAN // PARTNER @ COEFFICIENT CAPITAL 3 3 10 10 💰 ANNA WHITEMAN // PARTNER @ COEFFICIENT CAPITAL full afa37b77-3fa6-4b9b-a32d-fbdf48547071 https://share.transistor.fm/s/e69d9996 Anna Whiteman is a Partner at Coefficient Capital, where she leads early growth investments in digitally powered consumer brands. Previously at VMG Partners working on investments including Quest Nutrition, Drunk Elephant, and Spindrift, she now focuses on brands that align the physical world with the digital universe. Her current portfolio includes Magic Spoon, Hawthorne, and NomNom. Forbes named her 30 Under 30 for Venture Capital, and she founded Rad Ladies, a network of top female founders.


🔧 Transformational Shift Identification - Framework for spotting consumer category transformations before they become obvious investment opportunities


📊 Operational Milestone Assessment - Process for evaluating whether consumer brands are ready for institutional growth capital at different stages


🤝 Digital-to-Physical Scaling Strategy - Approach for timing and executing omnichannel expansion for digitally native consumer brands


⚙️ Consumer Category Creation - Method for identifying brands that can successfully create new subcategories versus iterate on existing ones


📈 Sustainable Unit Economics Evaluation - Framework for assessing long-term profitability in an environment of rising digital acquisition costs


🎯 Founder Capability Assessment - Strategy for evaluating whether consumer brand CEOs can transition from PMF to scalable operations


Whether you're seeking growth capital or building investment evaluation capabilities, Anna's frameworks will help you identify lasting consumer opportunities, time market entry effectively, and build operationally sound scaling strategies.


Perfect for: Consumer brand founders, growth-stage operators, consumer investors, category creators


Guest: Anna Whiteman - Partner, Coefficient Capital
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Anna Whiteman is a Partner at Coefficient Capital, where she leads early growth investments in digitally powered consumer brands. Previously at VMG Partners working on investments including Quest Nutrition, Drunk Elephant, and Spindrift, she now focuses on brands that align the physical world with the digital universe. Her current portfolio includes Magic Spoon, Hawthorne, and NomNom. Forbes named her 30 Under 30 for Venture Capital, and she founded Rad Ladies, a network of top female founders.


🔧 Transformational Shift Identification - Framework for spotting consumer category transformations before they become obvious investment opportunities


📊 Operational Milestone Assessment - Process for evaluating whether consumer brands are ready for institutional growth capital at different stages


🤝 Digital-to-Physical Scaling Strategy - Approach for timing and executing omnichannel expansion for digitally native consumer brands


⚙️ Consumer Category Creation - Method for identifying brands that can successfully create new subcategories versus iterate on existing ones


📈 Sustainable Unit Economics Evaluation - Framework for assessing long-term profitability in an environment of rising digital acquisition costs


🎯 Founder Capability Assessment - Strategy for evaluating whether consumer brand CEOs can transition from PMF to scalable operations


Whether you're seeking growth capital or building investment evaluation capabilities, Anna's frameworks will help you identify lasting consumer opportunities, time market entry effectively, and build operationally sound scaling strategies.


Perfect for: Consumer brand founders, growth-stage operators, consumer investors, category creators


Guest: Anna Whiteman - Partner, Coefficient Capital
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Thu, 11 Sep 2025 08:11:03 -0700 Samantha Rose Samantha Rose 2517 Anna Whiteman is a Partner at Coefficient Capital, where she leads early growth investments in digitally powered consumer brands. Previously at VMG Partners working on investments including Quest Nutrition, Drunk Elephant, and Spindrift, she now focuses on brands that align the physical world with the digital universe. Her current portfolio includes Magic Spoon, Hawthorne, and NomNom. Forbes named her 30 Under 30 for Venture Capital, and she founded Rad Ladies, a network of top female founders.


🔧 Transformational Shift Identification - Framework for spotting consumer category transformations before they become obvious investment opportunities


📊 Operational Milestone Assessment - Process for evaluating whether consumer brands are ready for institutional growth capital at different stages


🤝 Digital-to-Physical Scaling Strategy - Approach for timing and executing omnichannel expansion for digitally native consumer brands


⚙️ Consumer Category Creation - Method for identifying brands that can successfully create new subcategories versus iterate on existing ones


📈 Sustainable Unit Economics Evaluation - Framework for assessing long-term profitability in an environment of rising digital acquisition costs


🎯 Founder Capability Assessment - Strategy for evaluating whether consumer brand CEOs can transition from PMF to scalable operations


Whether you're seeking growth capital or building investment evaluation capabilities, Anna's frameworks will help you identify lasting consumer opportunities, time market entry effectively, and build operationally sound scaling strategies.


Perfect for: Consumer brand founders, growth-stage operators, consumer investors, category creators


Guest: Anna Whiteman - Partner, Coefficient Capital
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍷 ALLISON LUVERA // JULIET WINE CO-FOUNDER & CEO 3 3 9 9 🍷 ALLISON LUVERA // JULIET WINE CO-FOUNDER & CEO full 9b8dea7b-11bc-4c4f-b43b-88d0cf394b3c https://share.transistor.fm/s/c30eaba9 Allison Luvera has built Juliet into a category-disrupting wine brand that's completely reimagined boxed wine. She's raised $6 million, achieved 150% year-over-year growth, scaled to 700+ retail doors including Costco and Whole Foods, and is projecting revenue to triple between 2024 and 2025. Taking luxury marketing principles from her years at Pernod Ricard working on brands like Perrier-Joüet and The Glenlivet, she's transformed a stigmatized product category into award-winning luxury wine.


🔧 Premium Positioning Framework - Approach to maintaining luxury brand principles while scaling affordably across different formats and price points


📊 Innovation-Speed Balance Strategy - Decision framework for when to invest heavily in product differentiation versus prioritizing speed to market


🤝 DTC-to-Retail Transition Management - Process for operationally managing the shift from controlled customer experience to retail partner relationships


⚙️ Complex Distribution Navigation - Framework for building distributor relationships and navigating three-tier alcohol industry requirements as a new brand


📈 Competitive Efficiency Development - Methods for building operational efficiencies that enable quality competition against massive scale advantages


🎯 Channel Diversification Strategy - Approach to opening entirely new use cases and non-traditional venues for existing product categories


Whether you're repositioning stigmatized product categories or scaling luxury brands affordably, Allison's frameworks will help you navigate complex distribution, balance innovation with speed, and build operational infrastructure for aggressive growth.


Perfect for: Beverage brand founders, luxury CPG operators, category disruptors, DTC-to-retail scalers


Guest: Allison Luvera - Co-founder & CEO, Juliet Wine
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Allison Luvera has built Juliet into a category-disrupting wine brand that's completely reimagined boxed wine. She's raised $6 million, achieved 150% year-over-year growth, scaled to 700+ retail doors including Costco and Whole Foods, and is projecting revenue to triple between 2024 and 2025. Taking luxury marketing principles from her years at Pernod Ricard working on brands like Perrier-Joüet and The Glenlivet, she's transformed a stigmatized product category into award-winning luxury wine.


🔧 Premium Positioning Framework - Approach to maintaining luxury brand principles while scaling affordably across different formats and price points


📊 Innovation-Speed Balance Strategy - Decision framework for when to invest heavily in product differentiation versus prioritizing speed to market


🤝 DTC-to-Retail Transition Management - Process for operationally managing the shift from controlled customer experience to retail partner relationships


⚙️ Complex Distribution Navigation - Framework for building distributor relationships and navigating three-tier alcohol industry requirements as a new brand


📈 Competitive Efficiency Development - Methods for building operational efficiencies that enable quality competition against massive scale advantages


🎯 Channel Diversification Strategy - Approach to opening entirely new use cases and non-traditional venues for existing product categories


Whether you're repositioning stigmatized product categories or scaling luxury brands affordably, Allison's frameworks will help you navigate complex distribution, balance innovation with speed, and build operational infrastructure for aggressive growth.


Perfect for: Beverage brand founders, luxury CPG operators, category disruptors, DTC-to-retail scalers


Guest: Allison Luvera - Co-founder & CEO, Juliet Wine
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Thu, 04 Sep 2025 06:12:31 -0700 Samantha Rose Samantha Rose 2986 Allison Luvera has built Juliet into a category-disrupting wine brand that's completely reimagined boxed wine. She's raised $6 million, achieved 150% year-over-year growth, scaled to 700+ retail doors including Costco and Whole Foods, and is projecting revenue to triple between 2024 and 2025. Taking luxury marketing principles from her years at Pernod Ricard working on brands like Perrier-Joüet and The Glenlivet, she's transformed a stigmatized product category into award-winning luxury wine.


🔧 Premium Positioning Framework - Approach to maintaining luxury brand principles while scaling affordably across different formats and price points


📊 Innovation-Speed Balance Strategy - Decision framework for when to invest heavily in product differentiation versus prioritizing speed to market


🤝 DTC-to-Retail Transition Management - Process for operationally managing the shift from controlled customer experience to retail partner relationships


⚙️ Complex Distribution Navigation - Framework for building distributor relationships and navigating three-tier alcohol industry requirements as a new brand


📈 Competitive Efficiency Development - Methods for building operational efficiencies that enable quality competition against massive scale advantages


🎯 Channel Diversification Strategy - Approach to opening entirely new use cases and non-traditional venues for existing product categories


Whether you're repositioning stigmatized product categories or scaling luxury brands affordably, Allison's frameworks will help you navigate complex distribution, balance innovation with speed, and build operational infrastructure for aggressive growth.


Perfect for: Beverage brand founders, luxury CPG operators, category disruptors, DTC-to-retail scalers


Guest: Allison Luvera - Co-founder & CEO, Juliet Wine
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍜 LAURYN BODDEN // S’NOODS FOUNDER 3 3 8 8 🍜 LAURYN BODDEN // S’NOODS FOUNDER full af6739fc-3f5e-48b9-81ea-42274637003a https://share.transistor.fm/s/05b148d1 Lauryn Bodden has built S'noods into the first chef-driven noodle chip brand after winning Netflix's Snack vs Chef. In less than two years, she's scaled from a KitchenAid pasta maker in her home kitchen to 225+ retail locations including Fairway, ShopRite, and The Fresh Market—all while bootstrapping as a solo founder and actively fundraising.

🔧 Novel Product Validation Framework - Systematic approach to testing market demand when creating entirely new categories

📊 Manufacturing Partner Evaluation - Process for finding co-manufacturers willing to tackle unprecedented products and complex requirements
🤝 Solo Founder Operations Management - Systems for managing retail relationships, inventory planning, and growth without a team
⚙️ Strategic SKU Development - Framework for balancing product variety with operational complexity during bootstrap phases
📈 Category Creation Retail Strategy - Approach to positioning breakthrough products when traditional shelf categories don't exist
🎯 Bootstrap Cost Management - Methods for tracking hidden operational expenses and optimizing unit economics during rapid growth

Whether you're launching unprecedented products or scaling as a solo founder, Lauryn's frameworks will help you systematically validate new categories, navigate complex manufacturing, and manage operations efficiently while fundraising.

Perfect for: Solo founders, novel product creators, early-stage CPG entrepreneurs, category innovators

Guest: Lauryn Bodden - Co-founder & CEO, S'noods
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Lauryn Bodden has built S'noods into the first chef-driven noodle chip brand after winning Netflix's Snack vs Chef. In less than two years, she's scaled from a KitchenAid pasta maker in her home kitchen to 225+ retail locations including Fairway, ShopRite, and The Fresh Market—all while bootstrapping as a solo founder and actively fundraising.

🔧 Novel Product Validation Framework - Systematic approach to testing market demand when creating entirely new categories

📊 Manufacturing Partner Evaluation - Process for finding co-manufacturers willing to tackle unprecedented products and complex requirements
🤝 Solo Founder Operations Management - Systems for managing retail relationships, inventory planning, and growth without a team
⚙️ Strategic SKU Development - Framework for balancing product variety with operational complexity during bootstrap phases
📈 Category Creation Retail Strategy - Approach to positioning breakthrough products when traditional shelf categories don't exist
🎯 Bootstrap Cost Management - Methods for tracking hidden operational expenses and optimizing unit economics during rapid growth

Whether you're launching unprecedented products or scaling as a solo founder, Lauryn's frameworks will help you systematically validate new categories, navigate complex manufacturing, and manage operations efficiently while fundraising.

Perfect for: Solo founders, novel product creators, early-stage CPG entrepreneurs, category innovators

Guest: Lauryn Bodden - Co-founder & CEO, S'noods
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 27 Aug 2025 08:06:09 -0700 Samantha Rose Samantha Rose 2891 Lauryn Bodden has built S'noods into the first chef-driven noodle chip brand after winning Netflix's Snack vs Chef. In less than two years, she's scaled from a KitchenAid pasta maker in her home kitchen to 225+ retail locations including Fairway, ShopRite, and The Fresh Market—all while bootstrapping as a solo founder and actively fundraising.

🔧 Novel Product Validation Framework - Systematic approach to testing market demand when creating entirely new categories

📊 Manufacturing Partner Evaluation - Process for finding co-manufacturers willing to tackle unprecedented products and complex requirements
🤝 Solo Founder Operations Management - Systems for managing retail relationships, inventory planning, and growth without a team
⚙️ Strategic SKU Development - Framework for balancing product variety with operational complexity during bootstrap phases
📈 Category Creation Retail Strategy - Approach to positioning breakthrough products when traditional shelf categories don't exist
🎯 Bootstrap Cost Management - Methods for tracking hidden operational expenses and optimizing unit economics during rapid growth

Whether you're launching unprecedented products or scaling as a solo founder, Lauryn's frameworks will help you systematically validate new categories, navigate complex manufacturing, and manage operations efficiently while fundraising.

Perfect for: Solo founders, novel product creators, early-stage CPG entrepreneurs, category innovators

Guest: Lauryn Bodden - Co-founder & CEO, S'noods
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍄 CHARLOTTE CRUZE // ALICE CO-FOUNDER 3 3 7 7 🍄 CHARLOTTE CRUZE // ALICE CO-FOUNDER full 5cdc0b67-0ef2-46b7-9ed4-d7267d11edc8 https://share.transistor.fm/s/b5397f27 Charlotte Cruze has built Alice Mushrooms into a breakthrough wellness brand, creating functional mushroom chocolates that make mushrooms mainstream. Since launching in 2022, she's secured investment from L Catterton and celebrity backers like Zac Efron, scaled to over 400 retail locations including Erewhon, and is projecting eight-figure revenue with 175% year-over-year growth.

🔧 Category Education Framework - Approach to teaching consumers about products they didn't know they needed

📊 Complex Product Development - Process for balancing functional efficacy with consumer palatability and regulatory compliance

🤝 Specialty Manufacturing Management - Framework for finding and managing co-manufacturers for complex formulations

⚙️ Retail Category Navigation - Strategy for positioning products when shelf sets don't exist yet

📈 Creative Marketing Execution - Methods for balancing education with experiential brand-building on limited budgets

🎯 Regulatory Compliance Strategy - Framework for navigating evolving functional food regulations while making compelling claims

Whether you're developing functional products in emerging categories or creating entirely new wellness segments, Charlotte's frameworks will help you educate consumers, navigate complex manufacturing, and scale breakthrough products.

Perfect for: Functional food entrepreneurs, wellness brand founders, category creators, regulatory-heavy CPG operators

Guest: Charlotte Cruze - Co-founder, Alice Mushrooms
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Charlotte Cruze has built Alice Mushrooms into a breakthrough wellness brand, creating functional mushroom chocolates that make mushrooms mainstream. Since launching in 2022, she's secured investment from L Catterton and celebrity backers like Zac Efron, scaled to over 400 retail locations including Erewhon, and is projecting eight-figure revenue with 175% year-over-year growth.

🔧 Category Education Framework - Approach to teaching consumers about products they didn't know they needed

📊 Complex Product Development - Process for balancing functional efficacy with consumer palatability and regulatory compliance

🤝 Specialty Manufacturing Management - Framework for finding and managing co-manufacturers for complex formulations

⚙️ Retail Category Navigation - Strategy for positioning products when shelf sets don't exist yet

📈 Creative Marketing Execution - Methods for balancing education with experiential brand-building on limited budgets

🎯 Regulatory Compliance Strategy - Framework for navigating evolving functional food regulations while making compelling claims

Whether you're developing functional products in emerging categories or creating entirely new wellness segments, Charlotte's frameworks will help you educate consumers, navigate complex manufacturing, and scale breakthrough products.

Perfect for: Functional food entrepreneurs, wellness brand founders, category creators, regulatory-heavy CPG operators

Guest: Charlotte Cruze - Co-founder, Alice Mushrooms
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 20 Aug 2025 08:18:41 -0700 Samantha Rose Samantha Rose 2423 Charlotte Cruze has built Alice Mushrooms into a breakthrough wellness brand, creating functional mushroom chocolates that make mushrooms mainstream. Since launching in 2022, she's secured investment from L Catterton and celebrity backers like Zac Efron, scaled to over 400 retail locations including Erewhon, and is projecting eight-figure revenue with 175% year-over-year growth.

🔧 Category Education Framework - Approach to teaching consumers about products they didn't know they needed

📊 Complex Product Development - Process for balancing functional efficacy with consumer palatability and regulatory compliance

🤝 Specialty Manufacturing Management - Framework for finding and managing co-manufacturers for complex formulations

⚙️ Retail Category Navigation - Strategy for positioning products when shelf sets don't exist yet

📈 Creative Marketing Execution - Methods for balancing education with experiential brand-building on limited budgets

🎯 Regulatory Compliance Strategy - Framework for navigating evolving functional food regulations while making compelling claims

Whether you're developing functional products in emerging categories or creating entirely new wellness segments, Charlotte's frameworks will help you educate consumers, navigate complex manufacturing, and scale breakthrough products.

Perfect for: Functional food entrepreneurs, wellness brand founders, category creators, regulatory-heavy CPG operators

Guest: Charlotte Cruze - Co-founder, Alice Mushrooms
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🌀 NATALIE SPORTELLI // BULLISH DIRECTOR 3 3 6 6 🌀 NATALIE SPORTELLI // BULLISH DIRECTOR full 8da67a9a-d12b-4f89-abea-25df4bcb1893 https://share.transistor.fm/s/25bf3837
Natalie Sportelli is a Director at Bullish, the unique early-stage consumer VC and creative agency that invests $500K-$3M while providing hands-on operational support. Working with portfolio companies like Warby Parker, Sunday Lawn, and Hally Hair, she brings a rare perspective from journalism at Forbes, platform work at Lerer Hippeau, and startup operations at Thingtesting to help consumer brands scale.

🔧 Operational Readiness Assessment - Framework for evaluating whether early-stage consumer brands are ready for intensive growth support

📊 Dual Capital-Creative Model - Approach to balancing investment capital with hands-on operational services

🤝 Authentic Customer Development - Process for building real customer love versus superficial marketing metrics

⚙️ Cultural Trend Operationalization - Method for translating cultural insights into actionable business strategies

📈 Scaling Transition Management - Framework for preparing founders for operational breaking points during growth phases

🎯 Brand-Operations Integration - Strategy for ensuring creative brand investments drive measurable business outcomes

Whether you're seeking VC partnership or building internal capabilities, Natalie's frameworks will help you align capital, creativity, and operations for sustainable consumer brand growth.

Perfect for: Consumer brand founders, VC-backed operators, brand-building executives, growth-stage entrepreneurs

Guest: Natalie Sportelli - Director, Bullish
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]>
Natalie Sportelli is a Director at Bullish, the unique early-stage consumer VC and creative agency that invests $500K-$3M while providing hands-on operational support. Working with portfolio companies like Warby Parker, Sunday Lawn, and Hally Hair, she brings a rare perspective from journalism at Forbes, platform work at Lerer Hippeau, and startup operations at Thingtesting to help consumer brands scale.

🔧 Operational Readiness Assessment - Framework for evaluating whether early-stage consumer brands are ready for intensive growth support

📊 Dual Capital-Creative Model - Approach to balancing investment capital with hands-on operational services

🤝 Authentic Customer Development - Process for building real customer love versus superficial marketing metrics

⚙️ Cultural Trend Operationalization - Method for translating cultural insights into actionable business strategies

📈 Scaling Transition Management - Framework for preparing founders for operational breaking points during growth phases

🎯 Brand-Operations Integration - Strategy for ensuring creative brand investments drive measurable business outcomes

Whether you're seeking VC partnership or building internal capabilities, Natalie's frameworks will help you align capital, creativity, and operations for sustainable consumer brand growth.

Perfect for: Consumer brand founders, VC-backed operators, brand-building executives, growth-stage entrepreneurs

Guest: Natalie Sportelli - Director, Bullish
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 13 Aug 2025 09:55:23 -0700 Samantha Rose Samantha Rose 2681
Natalie Sportelli is a Director at Bullish, the unique early-stage consumer VC and creative agency that invests $500K-$3M while providing hands-on operational support. Working with portfolio companies like Warby Parker, Sunday Lawn, and Hally Hair, she brings a rare perspective from journalism at Forbes, platform work at Lerer Hippeau, and startup operations at Thingtesting to help consumer brands scale.

🔧 Operational Readiness Assessment - Framework for evaluating whether early-stage consumer brands are ready for intensive growth support

📊 Dual Capital-Creative Model - Approach to balancing investment capital with hands-on operational services

🤝 Authentic Customer Development - Process for building real customer love versus superficial marketing metrics

⚙️ Cultural Trend Operationalization - Method for translating cultural insights into actionable business strategies

📈 Scaling Transition Management - Framework for preparing founders for operational breaking points during growth phases

🎯 Brand-Operations Integration - Strategy for ensuring creative brand investments drive measurable business outcomes

Whether you're seeking VC partnership or building internal capabilities, Natalie's frameworks will help you align capital, creativity, and operations for sustainable consumer brand growth.

Perfect for: Consumer brand founders, VC-backed operators, brand-building executives, growth-stage entrepreneurs

Guest: Natalie Sportelli - Director, Bullish
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🥗 JORDAN WANNEMACHER & BLAKELY BAR // SALADSPRINKLES FOUNDERS 3 3 5 5 🥗 JORDAN WANNEMACHER & BLAKELY BAR // SALADSPRINKLES FOUNDERS full e12cb408-4e17-4ec1-8f12-db6f271acacb https://share.transistor.fm/s/2c67f80f Blakely and Jordan have built SaladSprinkles into a distinctive category-creating CPG brand, launching sprinkle-sized rice puffs that are replacing croutons with their #NoMoreCroutons positioning. Within their first year, they successfully launched three SKUs, built customer loyalty, and exhibited at major trade shows while bootstrapping their growth.

🔧 Category Creation Framework - Step-by-step process for identifying and validating white space in established markets

📊 Multi-SKU Launch Strategy - Systematic approach to determining optimal product variety without operational chaos

🤝 Co-Manufacturing Management - Framework for evaluating and managing specialty food production partners

⚙️ Bootstrap Trade Show Strategy - Tactical approach to maximizing trade show ROI on limited budgets

📈 Customer Education Playbook - Methods for building awareness when creating new product categories

🎯 DTC to Retail Transition - Operational frameworks for scaling from direct-to-consumer into retail partnerships

Whether you're launching an innovative product in an established category or creating an entirely new market segment, Blakely and Jordan's frameworks will help you validate, launch, and scale category-creating products.

Perfect for: Early-stage CPG founders, specialty food entrepreneurs, category innovators, bootstrap-growth operators

Guest: Blakely and Jordan - Co-founders, SaladSprinkles™
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Blakely and Jordan have built SaladSprinkles into a distinctive category-creating CPG brand, launching sprinkle-sized rice puffs that are replacing croutons with their #NoMoreCroutons positioning. Within their first year, they successfully launched three SKUs, built customer loyalty, and exhibited at major trade shows while bootstrapping their growth.

🔧 Category Creation Framework - Step-by-step process for identifying and validating white space in established markets

📊 Multi-SKU Launch Strategy - Systematic approach to determining optimal product variety without operational chaos

🤝 Co-Manufacturing Management - Framework for evaluating and managing specialty food production partners

⚙️ Bootstrap Trade Show Strategy - Tactical approach to maximizing trade show ROI on limited budgets

📈 Customer Education Playbook - Methods for building awareness when creating new product categories

🎯 DTC to Retail Transition - Operational frameworks for scaling from direct-to-consumer into retail partnerships

Whether you're launching an innovative product in an established category or creating an entirely new market segment, Blakely and Jordan's frameworks will help you validate, launch, and scale category-creating products.

Perfect for: Early-stage CPG founders, specialty food entrepreneurs, category innovators, bootstrap-growth operators

Guest: Blakely and Jordan - Co-founders, SaladSprinkles™
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 06 Aug 2025 07:47:25 -0700 Samantha Rose Samantha Rose 3102 Blakely and Jordan have built SaladSprinkles into a distinctive category-creating CPG brand, launching sprinkle-sized rice puffs that are replacing croutons with their #NoMoreCroutons positioning. Within their first year, they successfully launched three SKUs, built customer loyalty, and exhibited at major trade shows while bootstrapping their growth.

🔧 Category Creation Framework - Step-by-step process for identifying and validating white space in established markets

📊 Multi-SKU Launch Strategy - Systematic approach to determining optimal product variety without operational chaos

🤝 Co-Manufacturing Management - Framework for evaluating and managing specialty food production partners

⚙️ Bootstrap Trade Show Strategy - Tactical approach to maximizing trade show ROI on limited budgets

📈 Customer Education Playbook - Methods for building awareness when creating new product categories

🎯 DTC to Retail Transition - Operational frameworks for scaling from direct-to-consumer into retail partnerships

Whether you're launching an innovative product in an established category or creating an entirely new market segment, Blakely and Jordan's frameworks will help you validate, launch, and scale category-creating products.

Perfect for: Early-stage CPG founders, specialty food entrepreneurs, category innovators, bootstrap-growth operators

Guest: Blakely and Jordan - Co-founders, SaladSprinkles™
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🍫 JESSE BARRUCH // WHIMS CO-FOUNDER 3 3 4 4 🍫 JESSE BARRUCH // WHIMS CO-FOUNDER full b90a0b73-20e1-4dd6-88c4-6ddd987b7e7d https://share.transistor.fm/s/cfd2493c Building Better-for-You Products That Actually Taste Good: The WHIMS Playbook for Premium CPG

Jesse Barruch cracked the code that stumps most better-for-you brands: creating a 1-gram sugar chocolate that actually tastes like the original. As co-founder of WHIMS, he's proven that healthy alternatives don't have to sacrifice on flavor—but getting there requires systematic operational excellence.

In this episode, Jesse breaks down the frameworks he's developed to balance taste, health benefits, and manufacturing reality while building a premium CPG brand. You'll get actionable insights for:
Product Development - His systematic approach to formulation when balancing competing constraints like taste, nutrition, cost, and shelf life
Manufacturing Partnerships - How to evaluate and manage co-manufacturers for complex specialty products
Ingredient Sourcing - Framework for balancing cost, functionality, and supply chain reliability with specialty ingredients
Retail Strategy - His approach to channel selection and retailer relationships in the premium better-for-you space
Unit Economics - Key financial metrics for managing premium ingredients and specialized manufacturing costs
Consumer Education - Systematic approach to overcoming skepticism and converting people to better-for-you alternatives

Whether you're developing better-for-you products or just want to understand how to systematically innovate in established categories, Jesse's frameworks will help you build products customers actually want to switch to.
Perfect for: CPG founders, product developers, anyone building premium consumer brands

Guest: Jesse Barruch - Co-Founder, WHIMS
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Building Better-for-You Products That Actually Taste Good: The WHIMS Playbook for Premium CPG

Jesse Barruch cracked the code that stumps most better-for-you brands: creating a 1-gram sugar chocolate that actually tastes like the original. As co-founder of WHIMS, he's proven that healthy alternatives don't have to sacrifice on flavor—but getting there requires systematic operational excellence.

In this episode, Jesse breaks down the frameworks he's developed to balance taste, health benefits, and manufacturing reality while building a premium CPG brand. You'll get actionable insights for:
Product Development - His systematic approach to formulation when balancing competing constraints like taste, nutrition, cost, and shelf life
Manufacturing Partnerships - How to evaluate and manage co-manufacturers for complex specialty products
Ingredient Sourcing - Framework for balancing cost, functionality, and supply chain reliability with specialty ingredients
Retail Strategy - His approach to channel selection and retailer relationships in the premium better-for-you space
Unit Economics - Key financial metrics for managing premium ingredients and specialized manufacturing costs
Consumer Education - Systematic approach to overcoming skepticism and converting people to better-for-you alternatives

Whether you're developing better-for-you products or just want to understand how to systematically innovate in established categories, Jesse's frameworks will help you build products customers actually want to switch to.
Perfect for: CPG founders, product developers, anyone building premium consumer brands

Guest: Jesse Barruch - Co-Founder, WHIMS
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> Wed, 30 Jul 2025 09:59:30 -0700 Samantha Rose Samantha Rose 3061 Building Better-for-You Products That Actually Taste Good: The WHIMS Playbook for Premium CPG

Jesse Barruch cracked the code that stumps most better-for-you brands: creating a 1-gram sugar chocolate that actually tastes like the original. As co-founder of WHIMS, he's proven that healthy alternatives don't have to sacrifice on flavor—but getting there requires systematic operational excellence.

In this episode, Jesse breaks down the frameworks he's developed to balance taste, health benefits, and manufacturing reality while building a premium CPG brand. You'll get actionable insights for:
Product Development - His systematic approach to formulation when balancing competing constraints like taste, nutrition, cost, and shelf life
Manufacturing Partnerships - How to evaluate and manage co-manufacturers for complex specialty products
Ingredient Sourcing - Framework for balancing cost, functionality, and supply chain reliability with specialty ingredients
Retail Strategy - His approach to channel selection and retailer relationships in the premium better-for-you space
Unit Economics - Key financial metrics for managing premium ingredients and specialized manufacturing costs
Consumer Education - Systematic approach to overcoming skepticism and converting people to better-for-you alternatives

Whether you're developing better-for-you products or just want to understand how to systematically innovate in established categories, Jesse's frameworks will help you build products customers actually want to switch to.
Perfect for: CPG founders, product developers, anyone building premium consumer brands

Guest: Jesse Barruch - Co-Founder, WHIMS
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🐄 NOAH AVERBACH // ARMRA VP OF PROCESS 3 3 3 3 🐄 NOAH AVERBACH // ARMRA VP OF PROCESS full 8b671274-43a3-43f6-9d36-5b9afe9d102b https://share.transistor.fm/s/88e719fc How a VP of Process Turns Operational Chaos Into Scalable Systems: Frameworks from Inside ARMRA

Noah Averbach holds one of the most critical roles in modern consumer brands: VP of Process at ARMRA. As companies scale, the operational complexity becomes overwhelming—and that's exactly what Noah was hired to solve.

In this episode, Noah breaks down the systematic approaches he's developed to identify bottlenecks, design scalable processes, and create cross-functional coordination that actually works. You'll get actionable frameworks for:

🔧 Operational Diagnostics - His methodology for identifying which bottlenecks to tackle first when everything feels broken
📊 Process Design - How to build systems that work whether you're doing 1,000 or 10,000 units monthly
🤝 Cross-Functional Coordination - Creating visibility and accountability across departments without slowing down growth
⚙️ Technology Integration - His framework for evaluating operational tech and deciding when to systematize vs. stay manual
📈 Quality Control - Building compliance and quality checkpoints into processes without killing velocity
🎯 Crisis Management - Creating resilient operations that handle disruptions and demand spikes

Whether you're drowning in operational chaos or just want to build more systematic processes before you scale, Noah's frameworks will help you turn complexity into competitive advantage.


Perfect for: Consumer brand operators, founders scaling operations, anyone managing cross-functional teams


Guest: Noah Averbach - VP of Process, ARMRA
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> How a VP of Process Turns Operational Chaos Into Scalable Systems: Frameworks from Inside ARMRA

Noah Averbach holds one of the most critical roles in modern consumer brands: VP of Process at ARMRA. As companies scale, the operational complexity becomes overwhelming—and that's exactly what Noah was hired to solve.

In this episode, Noah breaks down the systematic approaches he's developed to identify bottlenecks, design scalable processes, and create cross-functional coordination that actually works. You'll get actionable frameworks for:

🔧 Operational Diagnostics - His methodology for identifying which bottlenecks to tackle first when everything feels broken
📊 Process Design - How to build systems that work whether you're doing 1,000 or 10,000 units monthly
🤝 Cross-Functional Coordination - Creating visibility and accountability across departments without slowing down growth
⚙️ Technology Integration - His framework for evaluating operational tech and deciding when to systematize vs. stay manual
📈 Quality Control - Building compliance and quality checkpoints into processes without killing velocity
🎯 Crisis Management - Creating resilient operations that handle disruptions and demand spikes

Whether you're drowning in operational chaos or just want to build more systematic processes before you scale, Noah's frameworks will help you turn complexity into competitive advantage.


Perfect for: Consumer brand operators, founders scaling operations, anyone managing cross-functional teams


Guest: Noah Averbach - VP of Process, ARMRA
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Wed, 23 Jul 2025 07:40:08 -0700 Samantha Rose Samantha Rose 2573 How a VP of Process Turns Operational Chaos Into Scalable Systems: Frameworks from Inside ARMRA

Noah Averbach holds one of the most critical roles in modern consumer brands: VP of Process at ARMRA. As companies scale, the operational complexity becomes overwhelming—and that's exactly what Noah was hired to solve.

In this episode, Noah breaks down the systematic approaches he's developed to identify bottlenecks, design scalable processes, and create cross-functional coordination that actually works. You'll get actionable frameworks for:

🔧 Operational Diagnostics - His methodology for identifying which bottlenecks to tackle first when everything feels broken
📊 Process Design - How to build systems that work whether you're doing 1,000 or 10,000 units monthly
🤝 Cross-Functional Coordination - Creating visibility and accountability across departments without slowing down growth
⚙️ Technology Integration - His framework for evaluating operational tech and deciding when to systematize vs. stay manual
📈 Quality Control - Building compliance and quality checkpoints into processes without killing velocity
🎯 Crisis Management - Creating resilient operations that handle disruptions and demand spikes

Whether you're drowning in operational chaos or just want to build more systematic processes before you scale, Noah's frameworks will help you turn complexity into competitive advantage.


Perfect for: Consumer brand operators, founders scaling operations, anyone managing cross-functional teams


Guest: Noah Averbach - VP of Process, ARMRA
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce


This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🥛 CHRISTINA DORR DRAKE // WILLA'S OAT MILK FOUNDER 3 3 2 2 🥛 CHRISTINA DORR DRAKE // WILLA'S OAT MILK FOUNDER full 30512779-f8f7-4ff7-9c8b-4b2cb3a744f2 https://share.transistor.fm/s/3c2a5be8 Scaling CPG in the Most Competitive Category: Oat Milk Founder's Playbook for Retail Success

Christina Dorr Drake built Willa's Oat Milk from concept to national distribution in one of the most brutal CPG categories. Competing against giants like Oatly and Califia, she's developed battle-tested frameworks that any consumer brand can use to win at retail.

In this episode, Christina shares the systematic approaches that helped her navigate the complexities of scaling a CPG business. You'll get actionable frameworks for:

🏪 Retail Strategy - Her scoring system for evaluating which chains to pursue and deal-breaker terms
📊 Velocity Management - The leading indicators that predict retail success in your first 90 days
💡 Product Portfolio Strategy - Her decision tree for launching new SKUs vs. optimizing existing ones
📈 Marketing Allocation - How to balance brand-building with performance marketing in crowded categories

Whether you're launching your first CPG product or scaling an existing brand, Christina's frameworks will help you navigate the operational complexity of consumer goods without losing your sanity.

Perfect for: CPG founders, consumer brand operators, retail buyers, anyone scaling physical products

Guest: Christina Dorr Drake - Founder, Willa's Oat Milk
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, ⁠Endless Commerce⁠

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Scaling CPG in the Most Competitive Category: Oat Milk Founder's Playbook for Retail Success

Christina Dorr Drake built Willa's Oat Milk from concept to national distribution in one of the most brutal CPG categories. Competing against giants like Oatly and Califia, she's developed battle-tested frameworks that any consumer brand can use to win at retail.

In this episode, Christina shares the systematic approaches that helped her navigate the complexities of scaling a CPG business. You'll get actionable frameworks for:

🏪 Retail Strategy - Her scoring system for evaluating which chains to pursue and deal-breaker terms
📊 Velocity Management - The leading indicators that predict retail success in your first 90 days
💡 Product Portfolio Strategy - Her decision tree for launching new SKUs vs. optimizing existing ones
📈 Marketing Allocation - How to balance brand-building with performance marketing in crowded categories

Whether you're launching your first CPG product or scaling an existing brand, Christina's frameworks will help you navigate the operational complexity of consumer goods without losing your sanity.

Perfect for: CPG founders, consumer brand operators, retail buyers, anyone scaling physical products

Guest: Christina Dorr Drake - Founder, Willa's Oat Milk
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, ⁠Endless Commerce⁠

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Wed, 16 Jul 2025 07:39:35 -0700 Samantha Rose Samantha Rose 3156 Scaling CPG in the Most Competitive Category: Oat Milk Founder's Playbook for Retail Success

Christina Dorr Drake built Willa's Oat Milk from concept to national distribution in one of the most brutal CPG categories. Competing against giants like Oatly and Califia, she's developed battle-tested frameworks that any consumer brand can use to win at retail.

In this episode, Christina shares the systematic approaches that helped her navigate the complexities of scaling a CPG business. You'll get actionable frameworks for:

🏪 Retail Strategy - Her scoring system for evaluating which chains to pursue and deal-breaker terms
📊 Velocity Management - The leading indicators that predict retail success in your first 90 days
💡 Product Portfolio Strategy - Her decision tree for launching new SKUs vs. optimizing existing ones
📈 Marketing Allocation - How to balance brand-building with performance marketing in crowded categories

Whether you're launching your first CPG product or scaling an existing brand, Christina's frameworks will help you navigate the operational complexity of consumer goods without losing your sanity.

Perfect for: CPG founders, consumer brand operators, retail buyers, anyone scaling physical products

Guest: Christina Dorr Drake - Founder, Willa's Oat Milk
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, ⁠Endless Commerce⁠

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No 🪒 ADAM SIMONE // LEAF SHAVE & SMOOSH FOUNDER 3 3 1 1 🪒 ADAM SIMONE // LEAF SHAVE & SMOOSH FOUNDER full 0b14681a-979d-4f3d-abaf-4b1544f511b6 https://share.transistor.fm/s/9e46d483 How to Build Better Products That Actually Work: Frameworks from the Founder Who Disrupted Shaving & Body Care

Adam Simone has cracked the code on sustainable product innovation. As co-founder of Leaf Shave (helping thousands ditch plastic razors) and Smoosh (revolutionizing body care), he's proven that eco-friendly alternatives can actually work BETTER than conventional options.

In this episode, Adam breaks down his systematic approach to product development, from identifying broken categories to engineering solutions that customers love. 

You'll get actionable frameworks for:

🔧 Product Development - His repeatable process for balancing innovation with manufacturing reality
🏭 Manufacturing Partnerships - How to select and manage suppliers for complex physical products
📈 Scaling Operations - Moving from Kickstarter success to global distribution
💰 Unit Economics - The key metrics that drive tactical decisions in hardware businesses
🎯 Go-to-Market Strategy - When to use crowdfunding vs. D2C vs. retail partnerships

Whether you're building physical products or just want to understand how to systematically innovate in established categories, Adam's frameworks will help you build products that customers actually want to switch to.

Perfect for: Consumer brand founders, product managers, anyone building physical products

Guest: Adam Simone - Co-Founder, Leaf Shave & Smoosh
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> How to Build Better Products That Actually Work: Frameworks from the Founder Who Disrupted Shaving & Body Care

Adam Simone has cracked the code on sustainable product innovation. As co-founder of Leaf Shave (helping thousands ditch plastic razors) and Smoosh (revolutionizing body care), he's proven that eco-friendly alternatives can actually work BETTER than conventional options.

In this episode, Adam breaks down his systematic approach to product development, from identifying broken categories to engineering solutions that customers love. 

You'll get actionable frameworks for:

🔧 Product Development - His repeatable process for balancing innovation with manufacturing reality
🏭 Manufacturing Partnerships - How to select and manage suppliers for complex physical products
📈 Scaling Operations - Moving from Kickstarter success to global distribution
💰 Unit Economics - The key metrics that drive tactical decisions in hardware businesses
🎯 Go-to-Market Strategy - When to use crowdfunding vs. D2C vs. retail partnerships

Whether you're building physical products or just want to understand how to systematically innovate in established categories, Adam's frameworks will help you build products that customers actually want to switch to.

Perfect for: Consumer brand founders, product managers, anyone building physical products

Guest: Adam Simone - Co-Founder, Leaf Shave & Smoosh
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> Tue, 08 Jul 2025 17:35:50 -0700 Samantha Rose Samantha Rose 2334 How to Build Better Products That Actually Work: Frameworks from the Founder Who Disrupted Shaving & Body Care

Adam Simone has cracked the code on sustainable product innovation. As co-founder of Leaf Shave (helping thousands ditch plastic razors) and Smoosh (revolutionizing body care), he's proven that eco-friendly alternatives can actually work BETTER than conventional options.

In this episode, Adam breaks down his systematic approach to product development, from identifying broken categories to engineering solutions that customers love. 

You'll get actionable frameworks for:

🔧 Product Development - His repeatable process for balancing innovation with manufacturing reality
🏭 Manufacturing Partnerships - How to select and manage suppliers for complex physical products
📈 Scaling Operations - Moving from Kickstarter success to global distribution
💰 Unit Economics - The key metrics that drive tactical decisions in hardware businesses
🎯 Go-to-Market Strategy - When to use crowdfunding vs. D2C vs. retail partnerships

Whether you're building physical products or just want to understand how to systematically innovate in established categories, Adam's frameworks will help you build products that customers actually want to switch to.

Perfect for: Consumer brand founders, product managers, anyone building physical products

Guest: Adam Simone - Co-Founder, Leaf Shave & Smoosh
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.


]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why" 1 1 10 10 Lupii founder Isabelle Steichen on the CPG roller coaster ride and diving into your "why" full 39f1bb7c-3d3b-4279-a6dd-41c31c1c020f https://share.transistor.fm/s/4ce016cf On today's episode of Best Day Ever, Sam is joined by Isabelle Steichen. Isabelle founded Lupii in 2019 and reflects on the wins and headwinds from its lifetime-- and how those learnings have lead her to find her "why" on the other side.

]]> On today's episode of Best Day Ever, Sam is joined by Isabelle Steichen. Isabelle founded Lupii in 2019 and reflects on the wins and headwinds from its lifetime-- and how those learnings have lead her to find her "why" on the other side.

]]> Wed, 18 Jun 2025 13:03:20 -0700 Samantha Rose Samantha Rose 2621 On today's episode of Best Day Ever, Sam is joined by Isabelle Steichen. Isabelle founded Lupii in 2019 and reflects on the wins and headwinds from its lifetime-- and how those learnings have lead her to find her "why" on the other side.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No Product development, kitchenwares & white label with Creative Home and Kitchen's Bibi Nucci 1 1 9 9 Product development, kitchenwares & white label with Creative Home and Kitchen's Bibi Nucci full 9640c3c6-bf5a-41c3-ac8f-51c995bcd9b7 https://share.transistor.fm/s/898e76d5 Two product developers at heart geek out on all things cookware, kitchenwares, and white label, featuring host Samantha Rose (GIR, Mvnifest, Endless Commerce) with guest Bibi Nucci of Creative Home and Kitchen! 

]]> Two product developers at heart geek out on all things cookware, kitchenwares, and white label, featuring host Samantha Rose (GIR, Mvnifest, Endless Commerce) with guest Bibi Nucci of Creative Home and Kitchen! 

]]> Wed, 11 Jun 2025 10:21:43 -0700 Samantha Rose Samantha Rose 2457 Two product developers at heart geek out on all things cookware, kitchenwares, and white label, featuring host Samantha Rose (GIR, Mvnifest, Endless Commerce) with guest Bibi Nucci of Creative Home and Kitchen! 

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No BackerKit's Maxwell Salzberg on the future of crowdfunding creators 1 1 8 8 BackerKit's Maxwell Salzberg on the future of crowdfunding creators full 36389453-aff5-4961-8996-20e7cfc99383 https://share.transistor.fm/s/4e0239a4 Maxwell is the founder of BackerKit, which helps thousands of crowdfunding creators all over the world focus on doing what they love. Maxwell and Sam talk GIR's Kickstarter beginnings, and a big update for the BackerKit team.

]]> Maxwell is the founder of BackerKit, which helps thousands of crowdfunding creators all over the world focus on doing what they love. Maxwell and Sam talk GIR's Kickstarter beginnings, and a big update for the BackerKit team.

]]> Wed, 04 Jun 2025 09:07:07 -0700 Samantha Rose Samantha Rose 2639 Maxwell is the founder of BackerKit, which helps thousands of crowdfunding creators all over the world focus on doing what they love. Maxwell and Sam talk GIR's Kickstarter beginnings, and a big update for the BackerKit team.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No Saying no to say yes with Vive Organic founder JR Simich 1 1 7 7 Saying no to say yes with Vive Organic founder JR Simich full 8bc5ad5f-4008-46f1-8494-928e01f1cca8 https://share.transistor.fm/s/0223be0f From lifeguard to serial founder, my buddy JR Simich-- founder of Vive Organics-- and I talk alignment, saying no to make space for a yes, goal-setting, and more! 

]]> From lifeguard to serial founder, my buddy JR Simich-- founder of Vive Organics-- and I talk alignment, saying no to make space for a yes, goal-setting, and more! 

]]> Wed, 28 May 2025 14:59:14 -0700 Samantha Rose Samantha Rose 2635 From lifeguard to serial founder, my buddy JR Simich-- founder of Vive Organics-- and I talk alignment, saying no to make space for a yes, goal-setting, and more! 

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No Haven's Kitchen founder Alison Cayne on ops, fundraising, and can't-miss strategy for all founders 1 1 6 6 Haven's Kitchen founder Alison Cayne on ops, fundraising, and can't-miss strategy for all founders full dfed4235-fcfd-4185-8f65-ca2cb562c9ba https://share.transistor.fm/s/761f8fbc Sam sits down with Haven's Kitchen founder Alison Cayne who talks us through her journey to start the cooking school turned nationally distributed CPG brand-- and how she sees things now on the other side of running the business. Great lessons and learnings for founders of all stages and sizes!

]]> Sam sits down with Haven's Kitchen founder Alison Cayne who talks us through her journey to start the cooking school turned nationally distributed CPG brand-- and how she sees things now on the other side of running the business. Great lessons and learnings for founders of all stages and sizes!

]]> Wed, 21 May 2025 09:29:01 -0700 Samantha Rose Samantha Rose 3254 Sam sits down with Haven's Kitchen founder Alison Cayne who talks us through her journey to start the cooking school turned nationally distributed CPG brand-- and how she sees things now on the other side of running the business. Great lessons and learnings for founders of all stages and sizes!

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No From Cameo to next-gen diapers: Freestyle founder and angel investor Mike Constantiner 1 1 5 5 From Cameo to next-gen diapers: Freestyle founder and angel investor Mike Constantiner full be61d8b5-9b63-4b64-bdeb-3617ddc88c63 https://share.transistor.fm/s/7a1cb1aa I caught up with my buddy Mike Constantiner on his founder journey-- from starting Cameo, to PRNCPLS, to his current gig as an angel investor in buzzy consumer brands like Sanzo, Vacation and Cadence, and as founder of Freestyle. 

]]> I caught up with my buddy Mike Constantiner on his founder journey-- from starting Cameo, to PRNCPLS, to his current gig as an angel investor in buzzy consumer brands like Sanzo, Vacation and Cadence, and as founder of Freestyle. 

]]> Wed, 14 May 2025 13:18:27 -0700 Samantha Rose Samantha Rose 3166 I caught up with my buddy Mike Constantiner on his founder journey-- from starting Cameo, to PRNCPLS, to his current gig as an angel investor in buzzy consumer brands like Sanzo, Vacation and Cadence, and as founder of Freestyle. 

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No Balancing virality & longevity with Petra Brands CRO Geoff Bekavac 1 1 4 4 Balancing virality & longevity with Petra Brands CRO Geoff Bekavac full bb269603-9166-4d0e-916c-62ed513dad5b https://share.transistor.fm/s/399502f9 How do you set a consumer brand up for success? What tools can you lean on to help engineer a brand and product that's both engineered for TikTok-era virality while also ensuring it has longevity? Petra Brands CRO Geoff Bekavac has done it all, and he joins me on the podcast to dish on the exact stack he uses to build a solid foundation. 
 

]]> How do you set a consumer brand up for success? What tools can you lean on to help engineer a brand and product that's both engineered for TikTok-era virality while also ensuring it has longevity? Petra Brands CRO Geoff Bekavac has done it all, and he joins me on the podcast to dish on the exact stack he uses to build a solid foundation. 
 

]]> Wed, 07 May 2025 04:47:55 -0700 Samantha Rose Samantha Rose 2755 How do you set a consumer brand up for success? What tools can you lean on to help engineer a brand and product that's both engineered for TikTok-era virality while also ensuring it has longevity? Petra Brands CRO Geoff Bekavac has done it all, and he joins me on the podcast to dish on the exact stack he uses to build a solid foundation. 
 

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No Success Venture Partners's John Gleeson on building for customer happiness from day one 1 1 3 3 Success Venture Partners's John Gleeson on building for customer happiness from day one full 8513eb05-03e9-4349-be4e-9d04f68673cb https://share.transistor.fm/s/dcc46a18 John Gleeson has built a career around customer happiness-- leading success teams at Motive and Affinio, and now investing specifically in companies that put customer happiness first through his fund Success Venture Partners. We geek out over what we've learned in client-first business models and John dishes on how early stage founders can set themselves up for (customer) success!

]]> John Gleeson has built a career around customer happiness-- leading success teams at Motive and Affinio, and now investing specifically in companies that put customer happiness first through his fund Success Venture Partners. We geek out over what we've learned in client-first business models and John dishes on how early stage founders can set themselves up for (customer) success!

]]> Wed, 30 Apr 2025 09:42:35 -0700 Samantha Rose Samantha Rose 2703 John Gleeson has built a career around customer happiness-- leading success teams at Motive and Affinio, and now investing specifically in companies that put customer happiness first through his fund Success Venture Partners. We geek out over what we've learned in client-first business models and John dishes on how early stage founders can set themselves up for (customer) success!

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No What are consumer exits *actually* like right now? With Fan Bi, CEO of The Hedgehog Co 1 1 2 2 What are consumer exits *actually* like right now? With Fan Bi, CEO of The Hedgehog Co full 71bc6b84-57dc-4295-93f1-e8a94f9d1a66 https://share.transistor.fm/s/f1b5707b Sam sits down with The Hedgehog Company CEO Fan Bi to talk all things consumer, and how they both got into buying and selling consumer brands. What multiple of revenue or EBITDA should a founder expect to sell for? What do Fan and Sam wish they'd known as founders selling their businesses? We tackle it all!


Curious about giving ⁠⁠Endless Commerce⁠⁠ a try or have a business you think would be a good fit for ⁠⁠Hologram Capital⁠⁠? Give us a shout at ⁠⁠growth@endlesscommerce.com⁠⁠.

]]> Sam sits down with The Hedgehog Company CEO Fan Bi to talk all things consumer, and how they both got into buying and selling consumer brands. What multiple of revenue or EBITDA should a founder expect to sell for? What do Fan and Sam wish they'd known as founders selling their businesses? We tackle it all!


Curious about giving ⁠⁠Endless Commerce⁠⁠ a try or have a business you think would be a good fit for ⁠⁠Hologram Capital⁠⁠? Give us a shout at ⁠⁠growth@endlesscommerce.com⁠⁠.

]]> Wed, 23 Apr 2025 05:30:46 -0700 Samantha Rose Samantha Rose 3386 Sam sits down with The Hedgehog Company CEO Fan Bi to talk all things consumer, and how they both got into buying and selling consumer brands. What multiple of revenue or EBITDA should a founder expect to sell for? What do Fan and Sam wish they'd known as founders selling their businesses? We tackle it all!


Curious about giving ⁠⁠Endless Commerce⁠⁠ a try or have a business you think would be a good fit for ⁠⁠Hologram Capital⁠⁠? Give us a shout at ⁠⁠growth@endlesscommerce.com⁠⁠.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No How to crush it on Amazon with Zulay Kitchen CEO Aaron Cordovez 1 1 1 1 How to crush it on Amazon with Zulay Kitchen CEO Aaron Cordovez full ff40e58d-0524-4465-a66b-9cd37e12423f https://share.transistor.fm/s/df81905f Hologram Capital ⁠and ⁠Endless Commerce⁠ co-founder and CEO Sam Rose is back for Season 2! She's joined by ⁠Zulay Kitchen⁠ founder and CEO Aaron Cordovez, resident expert on all things Amazon. They chat Amazon best practices for omnichannel brands, how to build an ops stack that gives you a competitive edge, and bootstrapping consumer brands from 0 to 1-- and beyond. 


Curious about giving ⁠Endless Commerce⁠ a try or have a business you think would be a good fit for ⁠Hologram Capital⁠? Give us a shout at ⁠growth@endlesscommerce.com⁠.

]]> Hologram Capital ⁠and ⁠Endless Commerce⁠ co-founder and CEO Sam Rose is back for Season 2! She's joined by ⁠Zulay Kitchen⁠ founder and CEO Aaron Cordovez, resident expert on all things Amazon. They chat Amazon best practices for omnichannel brands, how to build an ops stack that gives you a competitive edge, and bootstrapping consumer brands from 0 to 1-- and beyond. 


Curious about giving ⁠Endless Commerce⁠ a try or have a business you think would be a good fit for ⁠Hologram Capital⁠? Give us a shout at ⁠growth@endlesscommerce.com⁠.

]]> Thu, 17 Apr 2025 18:29:48 -0700 Samantha Rose Samantha Rose 2864 Hologram Capital ⁠and ⁠Endless Commerce⁠ co-founder and CEO Sam Rose is back for Season 2! She's joined by ⁠Zulay Kitchen⁠ founder and CEO Aaron Cordovez, resident expert on all things Amazon. They chat Amazon best practices for omnichannel brands, how to build an ops stack that gives you a competitive edge, and bootstrapping consumer brands from 0 to 1-- and beyond. 


Curious about giving ⁠Endless Commerce⁠ a try or have a business you think would be a good fit for ⁠Hologram Capital⁠? Give us a shout at ⁠growth@endlesscommerce.com⁠.

]]> consumer, omnichannel, operations, supply chain, marketing, product development, Amazon, Wayfair, SPS, EDI, ERP No