Bento on Air: Email Marketing & Deliverability Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/bento-on-air-email-marketing-deliverability-podcast This is a podcast that dives deep into the world of email marketing and deliverability, offering expert insights, strategies, and practical tips to help you optimize your email campaigns and maximize your deliverability rates. Join us as we peel back the layers of email marketing, uncovering the latest trends, industry secrets, and best practices to empower you in crafting engaging emails that land in your subscribers' inboxes. © Bento Software e0c7f9ad-1592-5de3-b118-9357ef96e63d no en Wed, 23 Jul 2025 07:35:46 -0700 Tue, 02 Dec 2025 18:09:14 -0800 https://bentonow.com https://img.transistor.fm/517Hf4xbpM1xYOsIm8AJgwT5BlyayPelmP_QIcN-c3I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyNTQxLzE2ODY4/MTE1MjUtYXJ0d29y/ay5qcGc.jpg Bento on Air: Email Marketing & Deliverability Podcast https://bentonow.com episodic Jesse Hanley This is a podcast that dives deep into the world of email marketing and deliverability, offering expert insights, strategies, and practical tips to help you optimize your email campaigns and maximize your deliverability rates. Join us as we peel back the layers of email marketing, uncovering the latest trends, industry secrets, and best practices to empower you in crafting engaging emails that land in your subscribers' inboxes. This is a podcast that dives deep into the world of email marketing and deliverability, offering expert insights, strategies, and practical tips to help you optimize your email campaigns and maximize your deliverability rates. email marketing, deliverability, email automation, automation, marketing automation Bento support@bentonow.com No No Link Branding 6 6 Link Branding full f3695be3-08c4-4994-900c-c51bc196bf62 https://share.transistor.fm/s/055ceb6f Tue, 12 Nov 2024 19:13:34 -0800 Jesse Hanley Jesse Hanley 454 email marketing, deliverability, email automation, automation, marketing automation No Reminder: Gmail and Yahoo Requirements 5 5 Reminder: Gmail and Yahoo Requirements full c653b2bb-76ae-455a-a773-a0ecadd6e278 https://share.transistor.fm/s/8932959d Thu, 18 Jan 2024 16:08:42 -0800 Jesse Hanley Jesse Hanley 349 email marketing, deliverability, email automation, automation, marketing automation No Gmail & Yahoo Requirements 4 4 Gmail & Yahoo Requirements full 8a49f06e-c92f-406f-9287-bfdb0ba01f8d https://share.transistor.fm/s/34c85757 Gmail released a blog post detailing their new requirements that come into effect next year, let's get into it!

]]> Gmail released a blog post detailing their new requirements that come into effect next year, let's get into it!

]]> Wed, 25 Oct 2023 21:29:00 -0700 Jesse Hanley Jesse Hanley 758 Gmail released a blog post detailing their new requirements that come into effect next year, let's get into it!

]]> email marketing, deliverability, email automation, automation, marketing automation No Your TLD Is Hurting You 3 3 Your TLD Is Hurting You full e9e7737a-553b-46ab-b3c4-982dde3f368d https://share.transistor.fm/s/d24ea624 In this episode of the podcast, I talk about TLDs and their impact on deliverability. Summary? Don't use vanity (.wtf), ccTLDs (.so) or free TLDs (.tk).

]]> In this episode of the podcast, I talk about TLDs and their impact on deliverability. Summary? Don't use vanity (.wtf), ccTLDs (.so) or free TLDs (.tk).

]]> Wed, 19 Jul 2023 01:03:25 -0700 Jesse Hanley Jesse Hanley 336 In this episode of the podcast, I talk about TLDs and their impact on deliverability. Summary? Don't use vanity (.wtf), ccTLDs (.so) or free TLDs (.tk).

]]> email marketing, deliverability, email automation, automation, marketing automation No We All SOFTFAIL A Little Sometimes 2 2 We All SOFTFAIL A Little Sometimes full f83a05cf-aefe-44b9-917d-33ebdafc9227 https://share.transistor.fm/s/540dfa15 In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a simple to understand way.

]]> In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a simple to understand way.

]]> Mon, 19 Jun 2023 23:38:57 -0700 Jesse Hanley Jesse Hanley 569 In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a simple to understand way.

]]> email marketing, deliverability, email automation, automation, marketing automation No Tracking Pixel Trickery 1 1 Tracking Pixel Trickery full 5add0219-ce29-400a-a90b-84f5916f6636 https://share.transistor.fm/s/9bc74464 In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking pixel to be cut off and never receiving a request. This led to lower open rates for subscribers that use Gmail and perceived poor performance, even though the email might have actually performed well.

The host also discovered that some email marketing providers place the pixel in the header of the email, leading to inflated open rates and making comparing data impossible. Some providers also use multiple pixels to juice their metrics and appear as though they are crushing it for their customers.

]]> In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking pixel to be cut off and never receiving a request. This led to lower open rates for subscribers that use Gmail and perceived poor performance, even though the email might have actually performed well.

The host also discovered that some email marketing providers place the pixel in the header of the email, leading to inflated open rates and making comparing data impossible. Some providers also use multiple pixels to juice their metrics and appear as though they are crushing it for their customers.

]]> Wed, 14 Jun 2023 23:46:48 -0700 Jesse Hanley Jesse Hanley 417 In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking pixel to be cut off and never receiving a request. This led to lower open rates for subscribers that use Gmail and perceived poor performance, even though the email might have actually performed well.

The host also discovered that some email marketing providers place the pixel in the header of the email, leading to inflated open rates and making comparing data impossible. Some providers also use multiple pixels to juice their metrics and appear as though they are crushing it for their customers.

]]> email marketing, deliverability, email automation, automation, marketing automation No