being humn Transistor (https://transistor.fm) https://feeds.transistor.fm/being-humn being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you. © 2025 Go With Humn 2588cfea-843d-53df-a0a2-cfa31a1cf228 yes en Wed, 20 May 2026 13:55:53 -0400 Wed, 20 May 2026 13:56:46 -0400 http://www.gowithhumn.com https://img.transistorcdn.com/XuP8wjYQJlL2zIWvVaF3t_k6pp5MWR2GB-YJiT4MoWQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTEw/NDUxYzg1OTk4ZDhk/MjA3MzRlMTAxNWUy/ZTBhNi5qcGc.jpg being humn http://www.gowithhumn.com episodic Rob and Curt being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you. being humn, is a show about making marketing human again. ThinkTank Thought Leadership marketing@cityinnovations.com No No How to Align Mission, Donors, and Public Messaging — Being HUMN 10 10 How to Align Mission, Donors, and Public Messaging — Being HUMN full 314d45ad-1e83-4682-86cb-a585e66f107c https://share.transistor.fm/s/8f918662 Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.

In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.

They explore:

  • Why nonprofits struggle to communicate clearly
  • How to avoid “we need money” messaging that pushes donors away
  • The role of mission, donor, and public brand scripts
  • How empathy and clarity build lasting donor trust
  • Practical ways to align teams, boards, and communications

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.

In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.

They explore:

  • Why nonprofits struggle to communicate clearly
  • How to avoid “we need money” messaging that pushes donors away
  • The role of mission, donor, and public brand scripts
  • How empathy and clarity build lasting donor trust
  • Practical ways to align teams, boards, and communications

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Tue, 14 Oct 2025 03:30:00 -0400 Rob and Curt Rob and Curt 2833 Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.

In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.

They explore:

  • Why nonprofits struggle to communicate clearly
  • How to avoid “we need money” messaging that pushes donors away
  • The role of mission, donor, and public brand scripts
  • How empathy and clarity build lasting donor trust
  • Practical ways to align teams, boards, and communications

👉 Learn more about building clarity and traction at gowithhumn.com

]]> nonprofits, nonprofit marketing, donor engagement, fundraising strategy, storytelling for nonprofits, StoryBrand framework, mission brand script, donor brand script, public brand script, nonprofit communication, donor psychology, donor retention, major gifts fundraising, nonprofit growth, community building, building trust with donors, human centered design, effective messaging, nonprofit storytelling, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli Nonprofit Messaging That Drives Mission and Donations 11 11 Nonprofit Messaging That Drives Mission and Donations bonus f2d3f049-0312-462b-8788-c78efd847266 https://share.transistor.fm/s/087aa778 Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.

They cover:

  • Why nonprofits need mission and donor brand scripts
  • How to avoid making donors feel like ATMs
  • The balance between passion and clarity in messaging
  • How to engage donors authentically and build community

 👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

]]> Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.

They cover:

  • Why nonprofits need mission and donor brand scripts
  • How to avoid making donors feel like ATMs
  • The balance between passion and clarity in messaging
  • How to engage donors authentically and build community

 👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

]]> Thu, 09 Oct 2025 03:30:00 -0400 Rob and Curt Rob and Curt 836 Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.

They cover:

  • Why nonprofits need mission and donor brand scripts
  • How to avoid making donors feel like ATMs
  • The balance between passion and clarity in messaging
  • How to engage donors authentically and build community

 👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

]]> nonprofits, nonprofit marketing, nonprofit storytelling, StoryBrand, Donald Miller, brand script, mission brand script, donor brand script, public brand script, donor engagement, donor retention, fundraising strategy, major gifts, donor relationships, donor experience, messaging clarity, philanthropic giving, donor psychology, effective communication, community building, nonprofit growth, clean water campaigns, humanitarian impact, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli The Power of Focused Messaging in Marketing — Being HUMN 8 8 The Power of Focused Messaging in Marketing — Being HUMN full 062c39dc-1a59-47b0-be38-011bb82bad11 https://share.transistor.fm/s/4e2883ba Clarity builds trust—and trust builds business.

In this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Clarity builds trust—and trust builds business.

In this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Tue, 30 Sep 2025 03:30:00 -0400 Rob and Curt Rob and Curt 3805 Clarity builds trust—and trust builds business.

In this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Josh Barker, Traction Labs, City Innovations, venture studio, brand script, storytelling in business, StoryBrand framework, hero’s journey marketing, customer as hero, business positioning, brand clarity, brand messaging, startup traction, go-to-market strategy, zero to one growth, product launch strategy, marketing alignment, customer trust, sales traction, revenue growth, customer engagement, team alignment, brand script session, brand narrative, one-liner messaging, business storytelling, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli Josh Barker Why Trust Is the Foundation of Every Great Brand — Highlights 7 7 Why Trust Is the Foundation of Every Great Brand — Highlights bonus 64c4e33c-b8b6-46d0-983f-ee4f089d3f36 https://share.transistor.fm/s/272c38c4 Clarity builds trust—and trust builds business.

In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Clarity builds trust—and trust builds business.

In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Thu, 25 Sep 2025 03:30:00 -0400 Rob and Curt Rob and Curt 445 Clarity builds trust—and trust builds business.

In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

  • The StoryBrand process and why most companies skip empathy
  • How to create “laser-focused” messaging that connects
  • Why no brand survives first contact with customers
  • The Product Validation Funnel and finding traction quickly
  • Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

]]> Josh Barker, Traction Labs, City Innovations, venture studio, brand script, StoryBrand framework, storytelling in business, business clarity, customer connection, startup traction, zero to one growth, go-to-market strategy, product launch strategy, marketing clarity, empathy in marketing, customer trust, sales traction, revenue growth, business development, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli Josh Barker SEO in the Age of AI with Jake Britton from WiseBear Creative 2 2 SEO in the Age of AI with Jake Britton from WiseBear Creative full 4be1f16b-1040-4e8f-b4c6-20f6aa243958 https://share.transistor.fm/s/1bea4f0e Struggling with SEO that doesn’t drive results?

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.


Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.


Chapters:
(00:00) Welcome to Being HUMN + Introducing Guest Jake Britton
(01:24) From Craft Beer to WiseBear Creative: Jake’s Story
(04:52) Why SEO Is Like an Investment, Not a Quick Fix
(07:14) AIO (Artificial Intelligence Optimization) Explained
(09:21) Google’s Updates: How AI Detects Fluff Content
(12:04) Writing for Humans + AI: The New SEO Balance
(14:21) Authority + Credibility: Building Trust Online
(16:35) SEO Meets StoryBrand: Traffic vs. Conversions
(19:43) Real Client Case Study: Doubling Conversions in 30 Days
(22:27) Getting Better (Not Just More) Leads with Clear Messaging
(26:32) Practical SEO Tips: Speed, Structure, Interlinking
(30:48) How to Audit Your Website and Improve Rankings
(33:11) Why 30% of Users Already Use ChatGPT for Search
(37:21) StoryBrand Framework for Landscapers + Service Businesses
(41:11) HUMN x WiseBear SEO + Messaging Partnership
(42:52) Final Takeaways: Clarity Beats Clicks Every Time

👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers.


🔗 Resources:
HUMN: gowithhumn.com
WiseBear Creative: WiseBearCreative.com

#MarketingStrategy #Stor

]]> Struggling with SEO that doesn’t drive results?

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.


Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.


Chapters:
(00:00) Welcome to Being HUMN + Introducing Guest Jake Britton
(01:24) From Craft Beer to WiseBear Creative: Jake’s Story
(04:52) Why SEO Is Like an Investment, Not a Quick Fix
(07:14) AIO (Artificial Intelligence Optimization) Explained
(09:21) Google’s Updates: How AI Detects Fluff Content
(12:04) Writing for Humans + AI: The New SEO Balance
(14:21) Authority + Credibility: Building Trust Online
(16:35) SEO Meets StoryBrand: Traffic vs. Conversions
(19:43) Real Client Case Study: Doubling Conversions in 30 Days
(22:27) Getting Better (Not Just More) Leads with Clear Messaging
(26:32) Practical SEO Tips: Speed, Structure, Interlinking
(30:48) How to Audit Your Website and Improve Rankings
(33:11) Why 30% of Users Already Use ChatGPT for Search
(37:21) StoryBrand Framework for Landscapers + Service Businesses
(41:11) HUMN x WiseBear SEO + Messaging Partnership
(42:52) Final Takeaways: Clarity Beats Clicks Every Time

👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers.


🔗 Resources:
HUMN: gowithhumn.com
WiseBear Creative: WiseBearCreative.com

#MarketingStrategy #Stor

]]> Tue, 16 Sep 2025 03:32:00 -0400 Rob and Curt Rob and Curt 2668 Struggling with SEO that doesn’t drive results?

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.


Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.


Chapters:
(00:00) Welcome to Being HUMN + Introducing Guest Jake Britton
(01:24) From Craft Beer to WiseBear Creative: Jake’s Story
(04:52) Why SEO Is Like an Investment, Not a Quick Fix
(07:14) AIO (Artificial Intelligence Optimization) Explained
(09:21) Google’s Updates: How AI Detects Fluff Content
(12:04) Writing for Humans + AI: The New SEO Balance
(14:21) Authority + Credibility: Building Trust Online
(16:35) SEO Meets StoryBrand: Traffic vs. Conversions
(19:43) Real Client Case Study: Doubling Conversions in 30 Days
(22:27) Getting Better (Not Just More) Leads with Clear Messaging
(26:32) Practical SEO Tips: Speed, Structure, Interlinking
(30:48) How to Audit Your Website and Improve Rankings
(33:11) Why 30% of Users Already Use ChatGPT for Search
(37:21) StoryBrand Framework for Landscapers + Service Businesses
(41:11) HUMN x WiseBear SEO + Messaging Partnership
(42:52) Final Takeaways: Clarity Beats Clicks Every Time

👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers.


🔗 Resources:
HUMN: gowithhumn.com
WiseBear Creative: WiseBearCreative.com

#MarketingStrategy #Stor

]]> SEO, AI in marketing, WiseBear Creative, Jake Britton, StoryBrand framework, digital marketing strategy, search engine optimization, Google ranking, ChatGPT SEO, AIO artificial intelligence optimization, website clarity, conversion optimization, customer engagement, interlinking strategy, blog strategy, content structure, marketing clarity, business growth, online visibility, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli Jacob Britton SEO, AI, and StoryBrand: Building Clarity That Converts — Highlights 6 6 SEO, AI, and StoryBrand: Building Clarity That Converts — Highlights bonus 316b2bfe-1f81-41bf-92ec-9286129b05f8 https://share.transistor.fm/s/3a8e0e60 SEO has changed more in the last two years than ever before.

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.

You’ll discover:
✔️ Why old SEO tactics (like keyword stuffing) no longer work
✔️ How AI tools read and rank content differently today
✔️ Why clarity and StoryBrand messaging drive conversions more than clicks
✔️ Practical examples of turning traffic into real leads and sales
✔️ Why “fluff” content is being penalized and how to structure for impact

Chapters:
(00:00) Welcome to Being HUMN with Rob and Curt
(00:38) Guest Intro: Jake Britton of WiseBear Creative
(02:10) How SEO Has Changed in the Last Two Years
(04:19) AI and the Future of Search Optimization
(06:45) Why Structure and Scannability Matter for Content
(09:17) StoryBrand: Clarity Over Clicks
(12:32) Turning Blog Traffic Into Real Conversions
(15:04) The 5-Second Rule for Websites That Convert
(17:42) Technical SEO: Site Speed and Mobile Experience
(20:13) Avoiding the Wall of Text Syndrome
(22:45) Writing to Answer Real Customer Questions
(26:04) How StoryBrand Doubled Client Conversions in 30 Days
(30:11) Balancing AI Tools with Human Touch in Marketing
(33:29) Why Fluff Content Gets Penalized
(36:42) Plumbing Example: Answering for Different Demographics
(40:12) Where to Find Jake Britton and WiseBear Creative
(42:03) Closing Thoughts: SEO as a Long-Term Investment

👉 Learn more about scaling your brand with clarity and traction at gowithhumn.com

#HUMN #SEO #MarketingStrategy #StoryBrand #WiseBearCreative #DigitalMarketing

]]> SEO has changed more in the last two years than ever before.

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.

You’ll discover:
✔️ Why old SEO tactics (like keyword stuffing) no longer work
✔️ How AI tools read and rank content differently today
✔️ Why clarity and StoryBrand messaging drive conversions more than clicks
✔️ Practical examples of turning traffic into real leads and sales
✔️ Why “fluff” content is being penalized and how to structure for impact

Chapters:
(00:00) Welcome to Being HUMN with Rob and Curt
(00:38) Guest Intro: Jake Britton of WiseBear Creative
(02:10) How SEO Has Changed in the Last Two Years
(04:19) AI and the Future of Search Optimization
(06:45) Why Structure and Scannability Matter for Content
(09:17) StoryBrand: Clarity Over Clicks
(12:32) Turning Blog Traffic Into Real Conversions
(15:04) The 5-Second Rule for Websites That Convert
(17:42) Technical SEO: Site Speed and Mobile Experience
(20:13) Avoiding the Wall of Text Syndrome
(22:45) Writing to Answer Real Customer Questions
(26:04) How StoryBrand Doubled Client Conversions in 30 Days
(30:11) Balancing AI Tools with Human Touch in Marketing
(33:29) Why Fluff Content Gets Penalized
(36:42) Plumbing Example: Answering for Different Demographics
(40:12) Where to Find Jake Britton and WiseBear Creative
(42:03) Closing Thoughts: SEO as a Long-Term Investment

👉 Learn more about scaling your brand with clarity and traction at gowithhumn.com

#HUMN #SEO #MarketingStrategy #StoryBrand #WiseBearCreative #DigitalMarketing

]]> Thu, 11 Sep 2025 03:30:00 -0400 Rob and Curt Rob and Curt 606 SEO has changed more in the last two years than ever before.

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.

You’ll discover:
✔️ Why old SEO tactics (like keyword stuffing) no longer work
✔️ How AI tools read and rank content differently today
✔️ Why clarity and StoryBrand messaging drive conversions more than clicks
✔️ Practical examples of turning traffic into real leads and sales
✔️ Why “fluff” content is being penalized and how to structure for impact

Chapters:
(00:00) Welcome to Being HUMN with Rob and Curt
(00:38) Guest Intro: Jake Britton of WiseBear Creative
(02:10) How SEO Has Changed in the Last Two Years
(04:19) AI and the Future of Search Optimization
(06:45) Why Structure and Scannability Matter for Content
(09:17) StoryBrand: Clarity Over Clicks
(12:32) Turning Blog Traffic Into Real Conversions
(15:04) The 5-Second Rule for Websites That Convert
(17:42) Technical SEO: Site Speed and Mobile Experience
(20:13) Avoiding the Wall of Text Syndrome
(22:45) Writing to Answer Real Customer Questions
(26:04) How StoryBrand Doubled Client Conversions in 30 Days
(30:11) Balancing AI Tools with Human Touch in Marketing
(33:29) Why Fluff Content Gets Penalized
(36:42) Plumbing Example: Answering for Different Demographics
(40:12) Where to Find Jake Britton and WiseBear Creative
(42:03) Closing Thoughts: SEO as a Long-Term Investment

👉 Learn more about scaling your brand with clarity and traction at gowithhumn.com

#HUMN #SEO #MarketingStrategy #StoryBrand #WiseBearCreative #DigitalMarketing

]]> SEO, AI in marketing, StoryBrand framework, website clarity, digital marketing strategy, conversion optimization, Google ranking factors, search intent, content structure, scannability, AIO artificial intelligence optimization, website speed, user experience, hero section design, customer clarity, blogging strategy, content marketing, online visibility, customer engagement, digital growth, apple, technology, iphone, macbook No Jacob Britton Curt Kuiper Rob Monacelli Why Most Brands Fail to Connect with Customers (And How to Fix It) 5 5 Why Most Brands Fail to Connect with Customers (And How to Fix It) bonus 67ac5dfc-5aee-4110-b659-bc39a1a621c7 https://share.transistor.fm/s/91c540b6 If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).

You’ll learn:
- Why “talking about yourself” drives customers away
- The power of the problem–solution–result framework
- How to align your internal team around one clear story
- What to fix on your website in the next 10 minutes
- How to stop wasting money on random acts of marketing

🎯 This video is for small businesses, brand leaders, and marketing teams who want to actually connect with their audience—and drive results.

👉 Take the free brand messaging assessment at gowithhumn.com

📥 Ready for a consult? 
Let’s grab coffee.

#StoryBrand #MarketingStrategy #BrandMessaging
#BeingHumanPodcast #SmallBusinessMarketing

]]> If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).

You’ll learn:
- Why “talking about yourself” drives customers away
- The power of the problem–solution–result framework
- How to align your internal team around one clear story
- What to fix on your website in the next 10 minutes
- How to stop wasting money on random acts of marketing

🎯 This video is for small businesses, brand leaders, and marketing teams who want to actually connect with their audience—and drive results.

👉 Take the free brand messaging assessment at gowithhumn.com

📥 Ready for a consult? 
Let’s grab coffee.

#StoryBrand #MarketingStrategy #BrandMessaging
#BeingHumanPodcast #SmallBusinessMarketing

]]> Tue, 09 Sep 2025 03:30:00 -0400 Rob and Curt Rob and Curt 535 If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).

You’ll learn:
- Why “talking about yourself” drives customers away
- The power of the problem–solution–result framework
- How to align your internal team around one clear story
- What to fix on your website in the next 10 minutes
- How to stop wasting money on random acts of marketing

🎯 This video is for small businesses, brand leaders, and marketing teams who want to actually connect with their audience—and drive results.

👉 Take the free brand messaging assessment at gowithhumn.com

📥 Ready for a consult? 
Let’s grab coffee.

#StoryBrand #MarketingStrategy #BrandMessaging
#BeingHumanPodcast #SmallBusinessMarketing

]]> brand storytelling, customer connection, StoryBrand framework, brand script, marketing clarity, business growth, customer engagement, website clarity, effective messaging, brand authenticity, marketing alignment, sales and marketing misalignment, business strategy, customer-focused marketing, personal injury law marketing, authenticity in branding, clear communication, business development, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli Stop Being a Useless Marketer - HUMN Highlight 3 3 Stop Being a Useless Marketer - HUMN Highlight bonus 1fb735a4-0d81-43bf-a91d-43c3727db617 https://share.transistor.fm/s/8194337c This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.

They discuss:

  • Why desperation-mode marketing never delivers
  • The problem with chasing “silver bullet” solutions
  • How empathy and insight should guide your strategy
  • Practical steps to focus on tactics that actually drive growth

👉 Learn more about building strategy-first marketing at gowithhumn.com

]]> This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.

They discuss:

  • Why desperation-mode marketing never delivers
  • The problem with chasing “silver bullet” solutions
  • How empathy and insight should guide your strategy
  • Practical steps to focus on tactics that actually drive growth

👉 Learn more about building strategy-first marketing at gowithhumn.com

]]> Sat, 06 Sep 2025 03:00:00 -0400 Rob and Curt Rob and Curt 83 This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.

They discuss:

  • Why desperation-mode marketing never delivers
  • The problem with chasing “silver bullet” solutions
  • How empathy and insight should guide your strategy
  • Practical steps to focus on tactics that actually drive growth

👉 Learn more about building strategy-first marketing at gowithhumn.com

]]> marketing strategy, ineffective marketing, marketing clarity, empathy in marketing, customer insight, business growth, engagement strategy, marketing tactics, marketing focus, wasted marketing spend, clear messaging, effective communication, marketing alignment, customer connection, business development, marketing mistakes, strategic marketing, growth marketing, apple, technology, iphone, macbook No Rob Monacelli Curt Kuiper Secret Power of _______ in Marketing — HUMN Highlight 4 4 Secret Power of _______ in Marketing — HUMN Highlight bonus af2e8542-74a1-492e-b651-d73affc64845 https://share.transistor.fm/s/4c0dc5c5 In this Being HUMN highlight, Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy. 

👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com.

]]> In this Being HUMN highlight, Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy. 

👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com.

]]> Fri, 05 Sep 2025 03:33:00 -0400 Rob and Curt Rob and Curt 52 In this Being HUMN highlight, Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy. 

👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com.

]]> marketing strategy, empathy in marketing, customer connection, authentic communication, brand storytelling, customer trust, emotional intelligence in business, building relationships in marketing, effective messaging, customer engagement, audience connection, customer-centered marketing, problem solving communication, marketing empathy, customer experience, apple, technology, iphone, macbook No Rob Monacelli Curt Kuiper The 5 Biggest Marketing Mistakes (and How to Fix Them) 1 1 The 5 Biggest Marketing Mistakes (and How to Fix Them) full b323806e-6d62-4847-9b9a-ee11e0bec482 https://share.transistor.fm/s/427af407 Most businesses don’t fail because of bad products—they fail because of unclear marketing. In this debut episode of Being HUMN, Rob and Curt share the five biggest mistakes companies make when trying to connect with customers.

They reveal how the StoryBrand framework shifts the spotlight away from the company and onto the customer, why “random acts of marketing” waste money, and how to align your entire team around one clear message.

Chapters:
(00:00) Welcome to Being HUMN with Rob & Curt
(00:42) The 5 Key Marketing Mistakes Businesses Make
(02:57) StoryBrand: Making the Customer the Hero
(06:13) Why Businesses Struggle to Focus on One Problem
(08:47) Random Acts of Marketing: Wasting Time and Money
(11:30) Disconnected Tactics and Burnout in Teams
(13:42) Why Sales, Marketing, and Leadership Tell Different Stories
(16:55) The Cost of Information Overload in Messaging
(19:23) Customer Feedback Loops and Staying Aligned Over Time
(22:18) Why Generic Messaging Doesn’t Work in the Age of AI
(25:04) Building Emotional Connection Through Tone and Voice
(28:39) Authenticity vs. Confusion: Why Clarity Wins Trust
(33:57) The Role of Empathy in StoryBrand Messaging
(36:33) Empathy + Credibility: A Formula for Trust
(40:14) Why More Traffic Isn’t the Answer Without Conversion
(43:10) The 3-Step Plan Every Website Needs
(46:26) Calls-to-Action That Convert vs. Confuse
(47:28) A Simple Self-Assessment to Evaluate Your Marketing
(49:25) Why Being HUMN Matters More Than Ever

👉 Learn how to simplify your brand story, build trust through empathy and credibility, and create messaging that actually drives growth.

🔗 Resources:
HUMN Free Assessment: gowithhumn.com

#MarketingStrategy #StoryBrand #BusinessGrowth #BrandClarity #Entrepreneurship #BeingHUMN #MarketingMistakes

]]> Most businesses don’t fail because of bad products—they fail because of unclear marketing. In this debut episode of Being HUMN, Rob and Curt share the five biggest mistakes companies make when trying to connect with customers.

They reveal how the StoryBrand framework shifts the spotlight away from the company and onto the customer, why “random acts of marketing” waste money, and how to align your entire team around one clear message.

Chapters:
(00:00) Welcome to Being HUMN with Rob & Curt
(00:42) The 5 Key Marketing Mistakes Businesses Make
(02:57) StoryBrand: Making the Customer the Hero
(06:13) Why Businesses Struggle to Focus on One Problem
(08:47) Random Acts of Marketing: Wasting Time and Money
(11:30) Disconnected Tactics and Burnout in Teams
(13:42) Why Sales, Marketing, and Leadership Tell Different Stories
(16:55) The Cost of Information Overload in Messaging
(19:23) Customer Feedback Loops and Staying Aligned Over Time
(22:18) Why Generic Messaging Doesn’t Work in the Age of AI
(25:04) Building Emotional Connection Through Tone and Voice
(28:39) Authenticity vs. Confusion: Why Clarity Wins Trust
(33:57) The Role of Empathy in StoryBrand Messaging
(36:33) Empathy + Credibility: A Formula for Trust
(40:14) Why More Traffic Isn’t the Answer Without Conversion
(43:10) The 3-Step Plan Every Website Needs
(46:26) Calls-to-Action That Convert vs. Confuse
(47:28) A Simple Self-Assessment to Evaluate Your Marketing
(49:25) Why Being HUMN Matters More Than Ever

👉 Learn how to simplify your brand story, build trust through empathy and credibility, and create messaging that actually drives growth.

🔗 Resources:
HUMN Free Assessment: gowithhumn.com

#MarketingStrategy #StoryBrand #BusinessGrowth #BrandClarity #Entrepreneurship #BeingHUMN #MarketingMistakes

]]> Tue, 02 Sep 2025 03:30:00 -0400 Rob and Curt Rob and Curt 2990 Most businesses don’t fail because of bad products—they fail because of unclear marketing. In this debut episode of Being HUMN, Rob and Curt share the five biggest mistakes companies make when trying to connect with customers.

They reveal how the StoryBrand framework shifts the spotlight away from the company and onto the customer, why “random acts of marketing” waste money, and how to align your entire team around one clear message.

Chapters:
(00:00) Welcome to Being HUMN with Rob & Curt
(00:42) The 5 Key Marketing Mistakes Businesses Make
(02:57) StoryBrand: Making the Customer the Hero
(06:13) Why Businesses Struggle to Focus on One Problem
(08:47) Random Acts of Marketing: Wasting Time and Money
(11:30) Disconnected Tactics and Burnout in Teams
(13:42) Why Sales, Marketing, and Leadership Tell Different Stories
(16:55) The Cost of Information Overload in Messaging
(19:23) Customer Feedback Loops and Staying Aligned Over Time
(22:18) Why Generic Messaging Doesn’t Work in the Age of AI
(25:04) Building Emotional Connection Through Tone and Voice
(28:39) Authenticity vs. Confusion: Why Clarity Wins Trust
(33:57) The Role of Empathy in StoryBrand Messaging
(36:33) Empathy + Credibility: A Formula for Trust
(40:14) Why More Traffic Isn’t the Answer Without Conversion
(43:10) The 3-Step Plan Every Website Needs
(46:26) Calls-to-Action That Convert vs. Confuse
(47:28) A Simple Self-Assessment to Evaluate Your Marketing
(49:25) Why Being HUMN Matters More Than Ever

👉 Learn how to simplify your brand story, build trust through empathy and credibility, and create messaging that actually drives growth.

🔗 Resources:
HUMN Free Assessment: gowithhumn.com

#MarketingStrategy #StoryBrand #BusinessGrowth #BrandClarity #Entrepreneurship #BeingHUMN #MarketingMistakes

]]> marketing mistakes, marketing clarity, business growth, customer connection, StoryBrand framework, brand script, clear messaging, empathy in marketing, customer-focused strategy, effective communication, marketing alignment, customer engagement, website clarity, conversion optimization, digital marketing strategy, marketing tactics, growth strategy, authenticity in branding, customer trust, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli Fix Your Website in 5 Seconds With This SECRET — HUMN Highlight 1 1 Fix Your Website in 5 Seconds With This SECRET — HUMN Highlight bonus 6f4f72c3-16dd-4d24-a7af-a2c682391e53 https://share.transistor.fm/s/d0c6a850 n this Being HUMN highlight, Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave.

They reveal:

  • Why most websites lose customers instantly
  • How to write messaging that resonates emotionally
  • The secret to connecting with visitors in seconds
  • Why clarity builds trust (and conversions)

👉 Learn more about building websites that connect and convert at gowithhumn.com

]]> n this Being HUMN highlight, Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave.

They reveal:

  • Why most websites lose customers instantly
  • How to write messaging that resonates emotionally
  • The secret to connecting with visitors in seconds
  • Why clarity builds trust (and conversions)

👉 Learn more about building websites that connect and convert at gowithhumn.com

]]> Fri, 29 Aug 2025 03:30:00 -0400 Rob and Curt Rob and Curt 35 n this Being HUMN highlight, Rob and Curt break down the 5-second rule for websites: if visitors don’t immediately understand how you help them, they’ll leave.

They reveal:

  • Why most websites lose customers instantly
  • How to write messaging that resonates emotionally
  • The secret to connecting with visitors in seconds
  • Why clarity builds trust (and conversions)

👉 Learn more about building websites that connect and convert at gowithhumn.com

]]> website optimization, website messaging, clear value proposition, five second rule website, user engagement, website conversion, audience connection, emotional resonance in marketing, problem solving messaging, website clarity, digital marketing strategy, customer experience, web design tips, online business growth, marketing communication, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli The Death of SEO - No More ‘Set It & Forget It’ — HUMN Highlight 1 1 The Death of SEO - No More ‘Set It & Forget It’ — HUMN Highlight bonus 6b811b3d-55eb-4635-9215-8558d0e348b6 https://share.transistor.fm/s/46870233 SEO isn’t dead—but the way you’ve been doing it is.

In this Being HUMN Episode Highlight, Rob and Curt explain why SEO is no longer a “set it and forget it” strategy. They compare SEO to an investment—something you must continually nurture if you want to own your space on Google, search engines, or even AI tools like ChatGPT.

👉 Learn how to evolve your SEO and take control of your digital presence at gowithhumn.com
.

#HUMN #SEO #MarketingStrategy #DigitalMarketing #SearchOptimization #ContentStrategy

]]> SEO isn’t dead—but the way you’ve been doing it is.

In this Being HUMN Episode Highlight, Rob and Curt explain why SEO is no longer a “set it and forget it” strategy. They compare SEO to an investment—something you must continually nurture if you want to own your space on Google, search engines, or even AI tools like ChatGPT.

👉 Learn how to evolve your SEO and take control of your digital presence at gowithhumn.com
.

#HUMN #SEO #MarketingStrategy #DigitalMarketing #SearchOptimization #ContentStrategy

]]> Thu, 28 Aug 2025 15:58:48 -0400 Rob and Curt Rob and Curt 39 SEO isn’t dead—but the way you’ve been doing it is.

In this Being HUMN Episode Highlight, Rob and Curt explain why SEO is no longer a “set it and forget it” strategy. They compare SEO to an investment—something you must continually nurture if you want to own your space on Google, search engines, or even AI tools like ChatGPT.

👉 Learn how to evolve your SEO and take control of your digital presence at gowithhumn.com
.

#HUMN #SEO #MarketingStrategy #DigitalMarketing #SearchOptimization #ContentStrategy

]]> SEO, digital marketing, Google ranking, search engine optimization, long-tail keywords, AI in search, ChatGPT SEO, SEO trends, SEO investment, online visibility, website ranking strategy, content optimization, search intent, digital growth, marketing strategy, organic traffic, SEO best practices, customer search behavior, apple, technology, iphone, macbook No Curt Kuiper Rob Monacelli