Babe Ruth Master Marketer Transistor (https://transistor.fm) https://feeds.transistor.fm/babe-ruth-master-marketer The podcast series featuring members of the Ruth family like Babe’s grandson Tom Stevens and Babe’s daughter Julia who passed away last year at age 102. Also included are executives from the sports memorabilia industry, the licensing firm that handles the Babe Ruth name and estate for sponsorship and promotions, the man who ran the Babe Ruth Museum for 37 years, and others. BABE RUTH MASTER MARKETER is about BUSINESS, BRANDING AND MARKETING – and what business people and marketers today can LEARN from Babe Ruth. © 2024 The Acme Podcasting Company f8e99791-c4cd-5c36-b974-16e0ac87f769 no en Wed, 23 Jul 2025 10:35:33 -0400 Tue, 02 Dec 2025 15:52:15 -0500 https://img.transistor.fm/z7JZnj1OZOIvL7-cS7Ny5BxtG9-0jxB_o_LLOncc_bQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc1NTIvMTU4MDg0/NzU3MC1hcnR3b3Jr/LmpwZw.jpg Babe Ruth Master Marketer episodic Jerry Amernic / Acme Podcasting Company The podcast series featuring members of the Ruth family like Babe’s grandson Tom Stevens and Babe’s daughter Julia who passed away last year at age 102. Also included are executives from the sports memorabilia industry, the licensing firm that handles the Babe Ruth name and estate for sponsorship and promotions, the man who ran the Babe Ruth Museum for 37 years, and others. BABE RUTH MASTER MARKETER is about BUSINESS, BRANDING AND MARKETING – and what business people and marketers today can LEARN from Babe Ruth. The podcast series featuring members of the Ruth family like Babe’s grandson Tom Stevens and Babe’s daughter Julia who passed away last year at age 102. Babe Ruth, Business, Branding, Marketing The Acme Podcasting Company No No Episode 5: How Babe Ruth Beat a Pandemic -- Twice 5 5 Episode 5: How Babe Ruth Beat a Pandemic -- Twice bonus b4ab8b15-5dac-46c7-a91b-c200b339da12 https://share.transistor.fm/s/6d6ebbd9 Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER.


Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship.

Jerry Amernic

www.BabeRuthLegacy.com.


Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email                            baberuthmm@gmail.com

]]> Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER.


Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship.

Jerry Amernic

www.BabeRuthLegacy.com.


Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email                            baberuthmm@gmail.com

]]> Sun, 12 Jul 2020 15:00:00 -0400 Jerry Amernic / Acme Podcasting Company Jerry Amernic / Acme Podcasting Company 222 Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the spring but recovered and went on to star as a pitcher and hitter. He caught it again in the fall during the World Series, but in an inspirational performance won two games and led his Red Sox to the championship. Now we all know what a pandemic is. Jerry explains how in 1918, the Babe beat the Spanish flu, also known as influenza, twice even though it took the lives of more Americans than the Civil War. Ruth, then with the Boston Red Sox, was hospitalized in the s Babe Ruth, Business, Branding, Marketing No Episode 4: What We Can Learn from Babe Ruth 4 4 Episode 4: What We Can Learn from Babe Ruth full e09760fa-0984-42f3-b583-0e3039423324 https://share.transistor.fm/s/9e06a640 Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER...

Episode 4 of Jerry Amernic’s podcast series cuts to the chase and focuses on what business people and marketers today can learn from BABE RUTH MASTER MARKETER. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. Indeed, the Babe has even been used for a cryptocurrency campaign! The people who are active in the business side of Babe Ruth – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence.


Jerry Amernic

http://www.jerryamernic.com/

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Micheal Gibbons

https://baberuthmuseum.org/

Joe Orlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/

Bill Jenkinson, baseball historian

https://billjenkinsonbaseball.webs.com/

Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email us at                  baberuthmm@gmail.com

]]> Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER...

Episode 4 of Jerry Amernic’s podcast series cuts to the chase and focuses on what business people and marketers today can learn from BABE RUTH MASTER MARKETER. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. Indeed, the Babe has even been used for a cryptocurrency campaign! The people who are active in the business side of Babe Ruth – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence.


Jerry Amernic

http://www.jerryamernic.com/

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Micheal Gibbons

https://baberuthmuseum.org/

Joe Orlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/

Bill Jenkinson, baseball historian

https://billjenkinsonbaseball.webs.com/

Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email us at                  baberuthmm@gmail.com

]]> Thu, 27 Feb 2020 05:00:00 -0500 Jerry Amernic / Acme Podcasting Company Jerry Amernic / Acme Podcasting Company 1281 Jerry cuts to the chase and focuses on what business people and marketers today can learn from Babe Ruth. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. The people who are active in the business side of Babe – family members, licensing professionals, sports memorabilia executives – reveal their insights into the kind of salesman Babe Ruth was and the qualities that made him a marketer par excellence. It’s all about the business of BABE RUTH MASTER MARKETER. Jerry cuts to the chase and focuses on what business people and marketers today can learn from Babe Ruth. Babe’s grandson Tom Stevens tells us how his personality was made for celebrity and why Babe Ruth endures to this day. The people who are active in t Babe Ruth, Business, Branding, Marketing No Episode 3: Babe the Marketing Machine 3 3 Episode 3: Babe the Marketing Machine full 9afc61b9-4f0e-4473-8397-d9533f393611 https://share.transistor.fm/s/f3171cf2 Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER...

In Episode 3 Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. In his time Babe Ruth was also a merchandiser par excellence who pitched and sold everything – hats, caps, sweaters, even automobiles. Together with his agent Christy Walsh he set the mold for marketing and for celebrity itself, but then he possessed qualities that made it all possible. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this  came about, and people who are now deeply involved in the business side of Babe Ruth and the cultural phenomenon he became share their keen analysis.


Jerry Amernic

http://www.jerryamernic.com/

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Micheal Gibbons

https://baberuthmuseum.org/

James Barber

https://npg.si.edu/staff/james-barber

JoeOrlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/

David Kohler

https://scpauctions.com/

Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email us at                  baberuthmm@gmail.com

]]> Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER...

In Episode 3 Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. In his time Babe Ruth was also a merchandiser par excellence who pitched and sold everything – hats, caps, sweaters, even automobiles. Together with his agent Christy Walsh he set the mold for marketing and for celebrity itself, but then he possessed qualities that made it all possible. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this  came about, and people who are now deeply involved in the business side of Babe Ruth and the cultural phenomenon he became share their keen analysis.


Jerry Amernic

http://www.jerryamernic.com/

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Micheal Gibbons

https://baberuthmuseum.org/

James Barber

https://npg.si.edu/staff/james-barber

JoeOrlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/

David Kohler

https://scpauctions.com/

Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email us at                  baberuthmm@gmail.com

]]> Thu, 20 Feb 2020 05:00:00 -0500 Jerry Amernic / Acme Podcasting Company Jerry Amernic / Acme Podcasting Company 1193 Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. Members from the Ruth family such as his grandson Tom and daughter Julia reveal personal insights into how this came about, and people who are now deeply involved in the business side of Babe Ruth and the cultural phenomenon he became share their keen analysis It’s all about the business of BABE RUTH MASTER MARKETER. Jerry explores the billion-dollar industry of sports collecting and sports memorabilia. Babe Ruth is far and away the #1 commodity in the business, and some of the industry’s top executives explain why this remains the case to this very day. Members from Babe Ruth, Business, Branding, Marketing No Episode 2: Tools of the Trade 2 2 Episode 2: Tools of the Trade full 276afc29-a113-47dc-abcc-b0ba1ff31be1 https://share.transistor.fm/s/8aa9e0f6 Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER...

In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore.


Jerry Amernic

http://www.jerryamernic.com/

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Micheal Gibbons

https://baberuthmuseum.org/

James Barber

https://npg.si.edu/staff/james-barber

JoeOrlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/

Susan Luery

https://susanluery.com/portfolio-posts/babe/

Bill Jenkinson, baseball historian

https://billjenkinsonbaseball.webs.com/

Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email us at                  baberuthmm@gmail.com

]]> Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of  BABE RUTH MASTER MARKETER...

In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore.


Jerry Amernic

http://www.jerryamernic.com/

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Micheal Gibbons

https://baberuthmuseum.org/

James Barber

https://npg.si.edu/staff/james-barber

JoeOrlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/

Susan Luery

https://susanluery.com/portfolio-posts/babe/

Bill Jenkinson, baseball historian

https://billjenkinsonbaseball.webs.com/

Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email us at                  baberuthmm@gmail.com

]]> Thu, 13 Feb 2020 01:00:00 -0500 Jerry Amernic / Acme Podcasting Company Jerry Amernic / Acme Podcasting Company 1765 In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in his toolbox. He was a person who exuded empathy, passion and sincerity, and made it easy for the masses to identify with him since he was one of the masses himself. Ruth family members such as grandson Tom Stevens and daughter Julia Ruth Stevens talk about his salesmanship, and we hear from historian James Barber who planned the recent Ruth exhibit at the Smithsonian, Mike Gibbons who ran the Babe Ruth Museum, and Susan Luery who sculpted the massive 16-foot bronze statue of Ruth in Camden Yards in Baltimore. It’s all about the business of BABE RUTH MASTER MARKETER. In Episode 2 Jerry gets into the skills Ruth possessed which translated into unparalleled success in marketing and branding. How he used words, his sense of humour and timing, his sense of place and purpose, and how he reached out to people were all in hi Babe Ruth, Business, Branding, Marketing No Episode 1: Why Babe Ruth Still Matters Today 1 1 Episode 1: Why Babe Ruth Still Matters Today full d7273a9a-750c-4f7d-9ea5-e79f8fe15d00 https://share.transistor.fm/s/28e22dcb Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER.

In Episode 1 Jerry speaks to members of the Ruth family... his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry spent an afternoon with Julia when she was 94, and she revealed insights into the Babe that only she would know.

Jerry also speaks to Joe Orlando & David Kohler, executives from the sports collecting industry, Michael Gibbons, the man who ran the Babe Ruth Museum in Baltimore for 37 years, and Pete Enfield of the licensing firm handling the Babe Ruth name and family for sponsorship and promotions.


Jerry Amernic

www.BabeRuthLegacy.com.

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Michael Gibbons

https://baberuthmuseum.org/

David Kohler

https://scpauctions.com/

Joe Orlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/


Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email                            baberuthmm@gmail.com

]]> Jerry Amernic has been enthralled by the Babe for over 25 years, starting with research

for his novel ‘Gift of the Bambino.’ His latest book ‘BABE RUTH - A Superstar’s Legacy’

is the first book that focuses on his powerful legacy which goes far beyond baseball and sport.

It reveals his impact on culture, history, the arts and especially business, branding and marketing. That is the focus of BABE RUTH MASTER MARKETER.

In Episode 1 Jerry speaks to members of the Ruth family... his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry spent an afternoon with Julia when she was 94, and she revealed insights into the Babe that only she would know.

Jerry also speaks to Joe Orlando & David Kohler, executives from the sports collecting industry, Michael Gibbons, the man who ran the Babe Ruth Museum in Baltimore for 37 years, and Pete Enfield of the licensing firm handling the Babe Ruth name and family for sponsorship and promotions.


Jerry Amernic

www.BabeRuthLegacy.com.

Tom Stevens

https://www.hotsr.com/news/2018/mar/24/babe-ruth-s-grandson-talks-legacy-20180/

Julia Ruth Stevens

https://www.nytimes.com/2019/03/09/obituaries/julia-ruth-stevens-dead-babe-ruth.html

Michael Gibbons

https://baberuthmuseum.org/

David Kohler

https://scpauctions.com/

Joe Orlando

https://www.psacard.com/

Pete Enfield

http://www.luminarygroup.com/


Join us on Facebook  https://www.facebook.com/BabeMarketer/

Find us on Twitter       https://twitter.com/BabeMarketer

Email                            baberuthmm@gmail.com

]]> Thu, 06 Feb 2020 00:05:00 -0500 Jerry Amernic / Acme Podcasting Company Jerry Amernic / Acme Podcasting Company 1674 Jerry speaks to members of the Babe Ruth family, including his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry once spent an afternoon with Julia and she revealed insights into the Babe that only she would know. Jerry also speaks to executives from the sports collecting industry, the man who ran the Babe Ruth Museum in Baltimore for 37 years, and the licensing firm that handles the Babe Ruth name and family for sponsorships and promotions. It’s all about the business of BABE RUTH MASTER MARKETER. Jerry speaks to members of the Babe Ruth family, including his grandson Tom Stevens and daughter Julia Ruth Stevens who passed away last year at age 102. Jerry once spent an afternoon with Julia and she revealed insights into the Babe that only she would Babe Ruth, Business, Branding, Marketing No