B2B Digitized Podcast

B2B Digitized Podcast Transistor (https://transistor.fm)

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Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace. The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology. Copyright (c) SP Home Run Inc. f81889ed-57e6-5061-b3c4-9df8f2b2ec25 no B2B Digitized Podcast | Trailer Episode en-us Fri, 05 Sep 2025 13:45:49 -0400 Tue, 02 Dec 2025 17:25:02 -0500 https://www.b2bdigitized.com https://img.transistor.fm/PUefNvBIVYgBhK32JItkKZzSlnUBrYSCPTS2gA0hr1c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzQyLzE2MTU1/MDM1NjUtYXJ0d29y/ay5qcGc.jpg B2B Digitized Podcast https://www.b2bdigitized.com episodic Joshua Feinberg Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace. The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology. Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech Joshua Feinberg No No Sarah Bedrick, Co-Founder at SaaS Academy Advisors 12 12 Sarah Bedrick, Co-Founder at SaaS Academy Advisors full 0d80488f-96f2-4543-8970-6b60267e45a1 https://share.transistor.fm/s/84cc4c2c Sarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today.

Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share her thoughts on creating an academy and learning from B2C companies.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building an academy or university for your business
Dealing with career baggage and using it to be a stronger person
Focusing on industry training after customer success
Inspiring others to take action and apply what they’ve learned
Understanding what goes into the design of instructional videos
Working with a mentor for greater success

]]> Sarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today.

Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share her thoughts on creating an academy and learning from B2C companies.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building an academy or university for your business
Dealing with career baggage and using it to be a stronger person
Focusing on industry training after customer success
Inspiring others to take action and apply what they’ve learned
Understanding what goes into the design of instructional videos
Working with a mentor for greater success

]]> Wed, 10 Nov 2021 15:00:00 -0500 Joshua Feinberg Joshua Feinberg 2803 In this episode of the B2B Digitized Podcast, you’ll be introduced to Sarah Bedrick, Co-Founder at SaaS Academy Advisors and Thrive Coaching. In this episode of the B2B Digitized Podcast, you’ll be introduced to Sarah Bedrick, Co-Founder at SaaS Academy Advisors and Thrive Coaching. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Eric Peters, Senior Growth Product Manager at HubSpot 11 11 Eric Peters, Senior Growth Product Manager at HubSpot full b96f353e-09a2-4935-bf2f-acd23c0edaf1 https://share.transistor.fm/s/f1623519 Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Holding productive brainstorming sessions
Keeping content up to date
Planning out content creation
Scaling HubSpot Academy internationally
Solving problems for your customers
Teaching the fundamentals of marketing

]]> Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Holding productive brainstorming sessions
Keeping content up to date
Planning out content creation
Scaling HubSpot Academy internationally
Solving problems for your customers
Teaching the fundamentals of marketing

]]> Wed, 20 Oct 2021 15:00:00 -0400 Joshua Feinberg Joshua Feinberg 1828 In this episode of the B2B Digitized Podcast, you’ll be introduced to Eric Peters, Senior Growth Product Manager at HubSpot based in Boston. Eric will share his thoughts on inbound marketing and product-led growth. In this episode of the B2B Digitized Podcast, you’ll be introduced to Eric Peters, Senior Growth Product Manager at HubSpot based in Boston. Eric will share his thoughts on inbound marketing and product-led growth. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Andy Young, Account Director at Skeleton Productions 10 10 Andy Young, Account Director at Skeleton Productions full 228c366f-8cd6-4cc4-acb1-89f11f0b96f9 https://share.transistor.fm/s/e6ac586e Skeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Experimenting with different types of content to see what people want
Getting to know your audience
Helping prospects through long-form video content
Learning where you can make the biggest impact for your client
Testing content to create improvements
Using video to educate and empower your prospects

]]> Skeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Experimenting with different types of content to see what people want
Getting to know your audience
Helping prospects through long-form video content
Learning where you can make the biggest impact for your client
Testing content to create improvements
Using video to educate and empower your prospects

]]> Wed, 22 Sep 2021 11:59:07 -0400 Joshua Feinberg Joshua Feinberg 2494 In this episode of the B2B Digitized Podcast, you’ll be introduced to Andy Young, Account Director at Skeleton Productions based in the United Kingdom. Andy will share his thoughts on video strategy, production, and marketing. In this episode of the B2B Digitized Podcast, you’ll be introduced to Andy Young, Account Director at Skeleton Productions based in the United Kingdom. Andy will share his thoughts on video strategy, production, and marketing. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Chris Carpentier, Product Marketing Manager at Benchmark 9 9 Chris Carpentier, Product Marketing Manager at Benchmark full 08a89320-9e50-4018-a631-6df62a6b7d53 https://share.transistor.fm/s/b4d12864 Chris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building consensus among team members
Delivering content for different stages of the buyer’s journey
Ensuring the right CTAs are placed on the right web pages
Getting out of your marketing bubble
Learning how people digest content
Understanding the buyer’s journey on a deeper level

]]> Chris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building consensus among team members
Delivering content for different stages of the buyer’s journey
Ensuring the right CTAs are placed on the right web pages
Getting out of your marketing bubble
Learning how people digest content
Understanding the buyer’s journey on a deeper level

]]> Wed, 25 Aug 2021 15:25:56 -0400 Joshua Feinberg Joshua Feinberg 2231 In this episode of the B2B Digitized Podcast, you’ll be introduced to Chris Carpentier, Product Marketing Manager of Benchmark, based in Tempe, Arizona. Chris will share his thoughts on digital marketing, content marketing, and product marketing in the B2B marketplace. In this episode of the B2B Digitized Podcast, you’ll be introduced to Chris Carpentier, Product Marketing Manager of Benchmark, based in Tempe, Arizona. Chris will share his thoughts on digital marketing, content marketing, and product marketing in the B2 B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Sam Capra, VP of Sales at flexEngage 8 8 Sam Capra, VP of Sales at flexEngage full 13176d29-6fd2-4067-92f6-2015bd9b2a6c https://share.transistor.fm/s/69e96a4b Sam Capra has worked in the B2B sales space for over twenty years in various sales roles including as a contributor, leader, and trainer. Sam's experience spans various industries from industrial early in his career to SaaS for the past ten years working with organizations from startups to the enterprise-level.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Contacting people on cell phones vs. landline
Getting back to basics and mixing things up
Hiring your next sales development rep (SDR)
Reinvigorating with podcasts
Resonating with your target audience
Selling to B2B accounts

]]> Sam Capra has worked in the B2B sales space for over twenty years in various sales roles including as a contributor, leader, and trainer. Sam's experience spans various industries from industrial early in his career to SaaS for the past ten years working with organizations from startups to the enterprise-level.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Contacting people on cell phones vs. landline
Getting back to basics and mixing things up
Hiring your next sales development rep (SDR)
Reinvigorating with podcasts
Resonating with your target audience
Selling to B2B accounts

]]> Wed, 04 Aug 2021 13:04:31 -0400 Joshua Feinberg Joshua Feinberg 2550 In this episode of the B2B Digitized Podcast, you’ll be introduced to Sam Capra, VP of Sales at flexEngage in Orlando. Sam will share his thoughts on B2B sales. In this episode of the B2B Digitized Podcast, you’ll be introduced to Sam Capra, VP of Sales at flexEngage in Orlando. Sam will share his thoughts on B2B sales. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Sam Mallikarjunan, CEO at OneScreen.ai 7 7 Sam Mallikarjunan, CEO at OneScreen.ai full 540b024b-e489-48ae-99b5-3ed110978cfe https://share.transistor.fm/s/3983277a Sam Mallikarjunan helps build organizations that drive growth. Sam learned marketing while hosting an AM/FM talk radio show about cigars in Florida because cigar companies kept asking him to help with "the internet". He dropped out of college at the University of South Florida (where he's not a Faculty Chair) and taught Advanced Digital Marketing at Harvard University. Prior to OneScreen.ai, Sam was the Head of Growth at Hubspot Labs and Chief Revenue Officer at Flock.com.

On his LinkedIn profile, Sam says, “When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.”

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Aligning sales and marketing teams
Clearing your mind to do something that is a little different
Creating different ads/videos for different mediums
Encouraging marketers to use more data
Establishing relationships with people outside of your pod
Increasing customer retention

]]> Sam Mallikarjunan helps build organizations that drive growth. Sam learned marketing while hosting an AM/FM talk radio show about cigars in Florida because cigar companies kept asking him to help with "the internet". He dropped out of college at the University of South Florida (where he's not a Faculty Chair) and taught Advanced Digital Marketing at Harvard University. Prior to OneScreen.ai, Sam was the Head of Growth at Hubspot Labs and Chief Revenue Officer at Flock.com.

On his LinkedIn profile, Sam says, “When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.”

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Aligning sales and marketing teams
Clearing your mind to do something that is a little different
Creating different ads/videos for different mediums
Encouraging marketers to use more data
Establishing relationships with people outside of your pod
Increasing customer retention

]]> Wed, 21 Jul 2021 15:01:08 -0400 Joshua Feinberg Joshua Feinberg 1721 In this episode of the B2B Digitized Podcast, you’ll be introduced to Sam Mallikarjunan, CEO of OneScreen.ai. In this episode of the B2B Digitized Podcast, you’ll be introduced to Sam Mallikarjunan, CEO of OneScreen.ai. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Cynthia Terpstra, Head of Marketing at ReadyWorks 6 6 Cynthia Terpstra, Head of Marketing at ReadyWorks full 48b3e63e-68ab-4593-bc52-1b910c554229 https://share.transistor.fm/s/9e527130 Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Filling gaps with freelancers and agencies to leverage expertise
Getting your content discovered by prospects
Grabbing opportunities to take a fresh approach to marketing
Learning from outside your industry to spark creativity
Prioritizing content based on conversations with customers
Understanding your customers and understanding their needs

]]> Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Filling gaps with freelancers and agencies to leverage expertise
Getting your content discovered by prospects
Grabbing opportunities to take a fresh approach to marketing
Learning from outside your industry to spark creativity
Prioritizing content based on conversations with customers
Understanding your customers and understanding their needs

]]> Wed, 07 Jul 2021 18:22:15 -0400 Joshua Feinberg Joshua Feinberg 2703 In this episode of the B2B Digitized Podcast, you’ll be introduced to Cynthia Terpstra, who is Head of Marketing at ReadyWorks. Cynthia will share her thoughts on B2B marketing and working in everything B2B from Fortune 500 companies to startups. In this episode of the B2B Digitized Podcast, you’ll be introduced to Cynthia Terpstra, who is Head of Marketing at ReadyWorks. Cynthia will share her thoughts on B2B marketing and working in everything B2B from Fortune 500 companies to startups. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Rebecca Corliss, VP Marketing at VergeSense 5 5 Rebecca Corliss, VP Marketing at VergeSense full 915d00d0-7b09-449a-a585-f43fabb048fb https://share.transistor.fm/s/4077263a Rebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building marketing teams from scratch
Finding empathy with your buyer in a B2B context
Hiring the best of the best, most ambitious people for your marketing team
Starting client relationships by answering questions they have
Using data to validate marketing strategies
Why B2B marketing is the fun marketing

~~~

Welcome to the B2B Digitized Podcast, where leaders of B2B technology startups and scaleups learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.

Now here's your host Joshua Feinberg from SP Home Run.

]]> Rebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building marketing teams from scratch
Finding empathy with your buyer in a B2B context
Hiring the best of the best, most ambitious people for your marketing team
Starting client relationships by answering questions they have
Using data to validate marketing strategies
Why B2B marketing is the fun marketing

~~~

Welcome to the B2B Digitized Podcast, where leaders of B2B technology startups and scaleups learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.

Now here's your host Joshua Feinberg from SP Home Run.

]]> Wed, 23 Jun 2021 18:20:05 -0400 Joshua Feinberg Joshua Feinberg 2119 In this episode of the B2B Digitized Podcast, you’ll be introduced to Rebecca Corliss, VP Marketing at VergeSense. Rebecca is based in Boston and will share her thoughts on marketing for startups. In this episode of the B2B Digitized Podcast, you’ll be introduced to Rebecca Corliss, VP Marketing at VergeSense. Rebecca is based in Boston and will share her thoughts on marketing for startups. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Douglas Burdett, Host at The Marketing Book Podcast 4 4 Douglas Burdett, Host at The Marketing Book Podcast full d93a0bb7-9d77-4a1e-9052-e6f98bb8e20f https://share.transistor.fm/s/c1bc77f0 Wed, 09 Jun 2021 15:18:40 -0400 Joshua Feinberg Joshua Feinberg 3889 In this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a marketing consultancy based in Norfolk, Virginia. Douglas will share his thoughts on sales and marketing. Through his podcast, Douglas Burdett interviews authors to give practical marketing insights, tips, and tactics to help people become smarter, more successful marketers. Douglas is a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian. Listen to the full episode of the B2B Digitized Podcast to learn more about: Building trust and subtracting trust from prospects and customers Keeping the customer is just as important as getting the customer Marketing is more about how you run your company than just promotion Saying no should be your second favorite word in sales Teaching people to be more successful Traveling to B2B marketing customers after the pandemic In this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a marketing consultancy based in Norfolk, Virginia. Douglas will share his thoughts on sales and marketing. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Angela Hicks, Director of Education and Training at TapClicks 3 3 Angela Hicks, Director of Education and Training at TapClicks full f3c91c56-b404-437d-ba7f-7b5be60698c0 https://share.transistor.fm/s/d70bfbde Wed, 26 May 2021 16:17:01 -0400 Joshua Feinberg Joshua Feinberg 1662 In this episode of the B2B Digitized Podcast, you’ll be introduced to Angela Hicks, Director of Education and Training at TapClicks. Angela will share her thoughts on using education to build a technology company. In this episode of the B2B Digitized Podcast, you’ll be introduced to Angela Hicks, Director of Education and Training at TapClicks. Angela will share her thoughts on using education to build a technology company. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No Kyle Jepson, Senior Inbound Sales Professor at HubSpot 2 2 Kyle Jepson, Senior Inbound Sales Professor at HubSpot full 8ffcc18c-06ec-41be-aa16-52e099de6cde https://www.sphomerun.com/blog/podcast-kyle-jepson-of-hubspot-shares-how-sales-and-marketing-can-work-best-together Wed, 12 May 2021 16:09:10 -0400 Joshua Feinberg Joshua Feinberg 2202 In this episode of the B2B Digitized Podcast, you'll be introduced to Kyle Jepson, Senior Inbound Sales Professor at HubSpot based in Boston. Kyle will share his thoughts on B2B and inbound marketing, specifically focusing on how marketing and sales can work together more closely. In this episode of the B2B Digitized Podcast, you'll be introduced to Kyle Jepson, Senior Inbound Sales Professor at HubSpot based in Boston. Kyle will share his thoughts on B2B and inbound marketing, specifically focusing on how marketing and sales can w B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No B2B Digitized Podcast | Trailer Episode 1 1 B2B Digitized Podcast | Trailer Episode trailer 30bc9651-2974-42be-8a41-7892dc63f31b https://share.transistor.fm/s/660c76ab Wed, 10 Mar 2021 21:53:27 -0500 Joshua Feinberg Joshua Feinberg 199 An introduction to the B2B Digitized Podcast from the host Joshua Feinberg. Learn why the podcast is being created, who it's for, and what you'll learn. An introduction to the B2B Digitized Podcast from the host Joshua Feinberg. Learn why the podcast is being created, who it's for, and what you'll learn. B2B, digital transformation, technology, differentiate, build trust, competitive positioning, sales, revenue, marketing, customer success, startup, scaleup, data center, SaaS, accounting technology, fintech No