As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:

It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.

Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2B leaders as they unpack how content strategies are evolving - from production and distribution to LLM visibility and influence.

Together, they’ll share how they’re adapting to a world where awareness isn’t just built in channels - but inside the models themselves.

What you’ll learn:

✔️ How to create content that LLMs can understand, trust, and surface in responses.

✔️ Tactics for increasing your brand’s visibility and recall inside AI-generated answers.

✔️ How buyer journeys are shifting as LLMs become a key discovery layer and what to do about it.

✔️ New ways to measure success when traffic is replaced by influence and inclusion in AI outputs.

✔️ The frameworks and skills needed to compete for attention inside LLMs, not just outside them.

The Panelists:

Sooraj Shah, Content Marketing Lead at Aikido Security

Daisy Shevlin, Leading SEO/GEO at Cognism

Anna Puig, Senior Growth Marketer at Orb

Follow Sooraj Shah on LinkedIn: https://www.linkedin.com/in/soorajshah/

Follow Daisy Shevlin on LinkedIn: https://www.linkedin.com/in/daisy-shevlin-5a0409b2/

Follow Anna Puig on LinkedIn: https://www.linkedin.com/in/annakpuig/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

But when 81% of the buyer’s journey happens before sales even get involved, your brand can be your most efficient conversion lever.

In this episode of Attributed, Steffen Hedebrandt sits down with Kelly Hopping, CMO at 6sense, to talk about her "Performance Branding" framework. She’s led marketing at Fortune 500 giants Dell and Kraft Foods and scaled the AI powerhouse Demandbase. She’s got the experience, so she’ll be sharing how she bridged the gap between consumer-style storytelling and high-velocity B2B revenue engines.

What you’ll learn in this session:

- Why a strong brand narrative is the only thing that shortens the sales cycle when the buyer won't talk to a human.

- How Kelly structured her teams to own 95% of the company pipeline by aligning Brand, Demand, and SDRs under one mission.

- Why shared metrics between the CMO and Head of Sales are the only way to scale "Performance Branding."

- How to make sure your brand shows up when buyers (and LLMs) are researching your category behind the scenes.

If you’ve ever been told to “just run more ads” when the pipeline is down, this one’s worth your time. 

Follow Kelly Hopping on LinkedIn: https://www.linkedin.com/in/kellyhopping/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Sign up for our next Live Sessions:
How LLMs Are Reshaping Content - From Creation to Visibility

Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and how she’s finally solving the "Value Gap" where most marketers get stuck.

We’ll dive into:

- The 10-to-5 Shift: Why she reorganized the framework to better separate pre-work from core strategy.

- Solving for "Value": New tactics for the hardest step in the process: defining differentiated value.

- The Execution Bridge: How to ensure your positioning doesn't die in a slide deck and actually makes it into the sales pitch.

- Scaling Up: New guidance for multi-product companies struggling with complex portfolios.

Join us for a masterclass in how positioning has evolved from a "static concept" into a "battle-tested execution playbook" for 2026.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Sign up for our next Live Sessions:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
How LLMs Are Reshaping Content - From Creation to Visibility

Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

In this special crossover episode, we’re sharing a conversation from the Aulium Podcast featuring our very own CEO, Nick Turner. Nick joins hosts Thomas Viguier and Markus Perkumas to break down why fighting this shift in buyer autonomy is a losing game and how Dreamdata leaned into this trend to fuel a $55M Series B.

Nick draws on 15 years of GTM experience including leading U.S. expansion for European SaaS companies like Botify to explain how trust frameworks and interactive demos have made self-service adoption the new standard, even for complex, data-sensitive products.

Inside this episode:

• The Death of the Gatekeeper: Why 10,000+ employee companies now start free trials on their own.
• Trust as a Catalyst: How GDPR, SOC 2, and data ownership frameworks actually enable buyer confidence.
• The PLG Engine: The role of open APIs in accelerating product-led growth.
• Sales-Led vs. Self-Service: Why resisting modern buyer preferences is a recipe for losing deals.
• Scaling a Global Culture: How Nick leads a Danish-founded company with 65 employees across 28 nationalities.

Follow Nick Turner  on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow Aulium Podcast here: https://open.spotify.com/show/3QYrAWhRj3Twzi6rc1pLNq

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live Sessions Here:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.

Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly) massive engagement.

What you’ll learn:

- How to identify the "human" story hidden inside large datasets.

- Peter’s process for moving from raw data to a published post quickly.

- Why data-backed content is the strongest weapon for winning the private capital market.

- How to package insights for different platforms to ensure maximum reach.

Follow Peter Walker on LinkedIn: https://www.linkedin.com/in/peterjameswalker/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live Session Here:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everything except "AI-native" startups? That’s a masterclass in resilience.

What we cover in this episode:

• The 73-Investor Sprint: Nick reflects on the grueling six-week journey of pitching 73 different VCs and the reality of modern fundraising.
• The "AI-Native" Hurdle: How to prove value and secure capital when you aren't leading with an AI-first pitch in an AI-obsessed market.
• Revenue Durability: Why investors are skeptical of "flash in the pan" growth and why profitable, efficient scaling is the only way to win today.
• From CRO to CEO: Nick’s personal transition into the top job and how his commercial leadership background shaped his approach to the Series B.

Whether you’re a founder looking for a reality check on the current VC landscape or a marketer trying to understand how to prove "revenue durability," this conversation is packed with raw, unfiltered insights.

Follow Sam Jacobs on LinkedIn: https://www.linkedin.com/in/samfjacobs/

Follow Nick Turner  on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow Topline Podcast here: https://open.spotify.com/show/0sMemOFdCtzkxINozlqp4r

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live Sessions: 
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

You’ll be learning from the best.

After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.

He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus and turn paid media into a high-velocity revenue driver, not just a source of clicks.

What you can expect from this session:

- The HubSpot Scaling Framework: The step-by-step evolution of a global B2B ad program across 15+ countries and 6 languages.

- Breaking Growth Plateaus: How to identify the "stalling points" in your account and the specific levers needed to unlock the next level of scale.

- The 90% Rule of Failure: Why most B2B campaigns fail and how to build an experimentation engine that identifies winners with surgical precision.

- Platform Synergy (Google, Meta, LinkedIn): How to balance your budget across platforms to optimize for pipeline and LTV rather than vanity metrics.

- Hands-on Strategy for B2B & SaaS: Real-world tactics for using intent-based data to drive meaningful business growth for complex professional services.

Follow Rex Gelb on LinkedIn: https://www.linkedin.com/in/rex-gelb-43445b1b/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.

These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.

In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.

We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.

What we will cover:

- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.

- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.

- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.

- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.

Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ 

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.

Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.

What you’ll learn:

- How to move away from the "one-and-done" launch mentality.

- Strategies for building long-term momentum post-launch.

- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.

- How early-stage PMMs can prioritize work that leadership actually cares about.

Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ 

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

No growth hacks.

No stretch goals.

No corporate theatre.

From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.

In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and scaling B2B companies that actually last.

We’ll talk about:

- Why “move fast” is often the most expensive advice in B2B

- What going slow really means in product, pricing, sales, and growth

- How patience, focus, and realistic expectations compound over time

- Lessons from building and investing across multiple SaaS companies

- What B2B teams should stop rushing — and what they should double down on instead.

This is a session for B2B founders and marketers who care more about durable revenue than vanity metrics and who believe that sometimes, the smartest way to win is to slow down.

Follow Bo Møller on LinkedIn: https://www.linkedin.com/in/moelleren/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

• Langsom.com – This is Bo’s core company, built entirely on the "Slow and Steady" philosophy we discussed today. It’s the home for his consulting and the Turtle Method framework.
• PingPuffin.com – An insanely simple uptime monitoring tool. It does one thing perfectly: it lets you know if your website goes down, without any unnecessary "noise" or complex features.
• Alunta.com – A super simple subscription management tool designed to help you stay organized and keep track of recurring costs with minimal effort.
• Anyhoa.com – A modern, streamlined system for Homeowner Associations (HOAs), replacing outdated legacy software with a clean, digital-first approach.

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.

In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.

Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.

Not convinced yet? Here’s more details on the session:

- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.

- Identifying and automating high-friction GTM tasks that currently stall your pipeline.

- The metrics and insights CMOs should prioritize when integrating AI into their strategy.

- Actionable steps to move from manual processes to an automated, intelligent GTM engine.

Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ 

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.

Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today.

You’ll discover:

- Why positioning and deep customer understanding must drive every decision

- How product marketing connects product, market, and revenue in a world where buyers self-educate online

- What the best product marketers do to enable evangelism and true adoption, not just awareness

- How product, marketing, and sales can partner to shape narratives that stick

This conversation goes beyond tactics.

It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth.

Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately.

Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.

Data increases confidence but not always wisdom.

In this session, Rory Sutherland explores how B2B decisions are really made.

What this means for ads, messaging, and persuasion.

Why logic often loses to psychology.

Why brands matter more in complex B2B than we like to admit.

We’ll talk about measurement, but not as an answer machine.

Data as a way to reduce noise. Not to replace judgment.

Rory will challenge the idea that better dashboards automatically lead to better decisions.

What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value.

This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured.

Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live sessions:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards.

What’s covered in this episode:

• The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.
• AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.
• The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.
• The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.
• Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.

This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma.

Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/

Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

They start in the feed.

LinkedIn. Podcasts. Creators. Comments. DMs.

Discovery happens before intent.

Before clicks.

Before forms.

In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.

Why trust is built in public.

Why consistency beats campaigns.

And why most funnels don’t reflect reality.

We’ll talk about what this means for content, ads, and messaging.

What earns attention in the feed.

What gets ignored.

And how paid and organic need to work together.

Less theory.

More real-world patterns.

And clear ideas B2B marketers can apply immediately.

Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Which high-impact tactics will separate market leaders from the rest?

And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?

Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.

The panelists:

Francesca Pavan, Demand Generation Director at Legora

Casper Emil Sciuto Rouchmann, Founder at SparkForce

Hugo Pereira Fractional CMO at Frends iPaaS

The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata

What we’ll cover:

- Trends and breakthroughs that could reshape B2B marketing in 2026.

- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.

- The strategies and legacy channels you should retire or rethink

- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.

- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.

Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/

Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/

Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

We’ll be joined by Mason Cosby, Founder of Scrappy ABM. 

He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).

What you’ll learn:

- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment.

- Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying.

- How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients.

Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/

Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this conversation, hosted by Steffen Hedebrandt, we’ll explore:

- How to craft messaging that resonates and drives action.

- Why clarity and buyer-focused language are your ultimate marketing tools.

- Practical tips to tell stories that connect, differentiate, and boost sales.

This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.

Don’t miss the chance to learn from one of the best in B2B messaging!

Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

What You’ll Learn:

- Proven strategies to increase reach and engagement on LinkedIn

- How to scale your ad campaigns without inflating your budget

- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders

Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.

In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.

Discover how to:

- Master the core principles of Positioning Jujitsu to differentiate your offerings.

- Apply this distinct approach to navigate complex B2B buying journeys.

- Use data-driven insights to fine-tune your strategy and win deals.

- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.

- Avoid common pitfalls that undermine your efforts, even with good positioning.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

This isn’t just a theory, it’s backed by marketing science.

Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.

We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to challenge conventional thinking about how B2B marketing really works.

We’ll discuss:

- What the 95:5 Rule means for your marketing strategy

- Why most of your buyers aren’t actively looking to buy—and what to do about it

- How mental availability influences future sales

- The balance between short-term tactics and long-term brand-building

- Other key learnings from Ehrenberg-Bass Institute that every B2B marketer should know

If you’re responsible for B2B marketing strategy or growth, this is a session you don’t want to miss.

Follow John Dawes on LinkedIn: https://www.linkedin.com/in/john-dawes-059bab10/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

We’ll be chatting with Tony Beltramelli (Uizard by Miro Labs Co-founder & Head of Product, AI Miro) to get the story behind Uizard’s explosive growth.

On the agenda:

- What Tony wishes he knew at the 500K user milestone.

- The single biggest moment that unlocked viral user acquisition.

- How Uizard positioned itself for massive scale, leading to a successful acquisition by Miro.

- Lessons and tactical steps you can apply to your own product's growth playbook.

Follow Tony Beltrameli on LinkedIn: https://www.linkedin.com/in/tony-beltramelli-513b1219/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.

Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.

Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.

What you’ll learn:

- Why most B2B product launches fail and what to avoid.

- The Campfire Model framework for building sustained momentum and engagement.

- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.

- Strategies for achieving lasting commercial impact beyond the initial product buzz.

Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.

We will cover:

- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.

- Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.

- Measuring Success using a balanced set of leading and lagging indicators

- Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.

- Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.

Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth.

Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

What else will you learn?

- Key trends driving B2B marketing in 2026

- How to prioritize your budget across channels and teams

- Strategies for optimizing spend without sacrificing growth

- Real-world examples from industry leaders on planning and budgeting

Join us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve.

Meet the experts:

Natasha Davidson, CMO at Learnlight

Jennifer Day, Head of Marketing at Pigment

Follow Natasha Davidson on LinkedIn: https://www.linkedin.com/in/natashadavidson/

Follow Jennifer Day on LinkedIn:  https://www.linkedin.com/in/jennifer-day-genau/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships.

Here's what you'll learn:

- Why the Funnel is Broken: How the modern B2B customer path is far messier than a linear funnel and why the post-sale experience is the true engine of growth.

- The AI Reality: Practical ways to use AI, not just as a content factory, but as a tool to organize customer behavior and create exceptional, personalized experiences.

- From Transaction to Transformation: How to blend marketing, sales, and service to create loyal customers who repeat and refer business systematically.

- New Metrics for B2B: How to measure success beyond simple conversions, focusing on metrics that prove you are becoming "important in the lives of your customers."

Follow John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.

Cecilie will discuss key findings from her "Founder Wellbeing Report" and highlight the essential link between well-being and lasting success.

What will you learn in this session:

- Tools to manage the daily pressures of a fast-paced scaling business without losing your edge.

- Why taking care of yourself is the best way to grow your company.

- Proactive strategies to recognize and stop burnout before it starts.

- How to build a healthy, high-performing culture that's built to last, with real-world examples from successful entrepreneurs.

Follow Cecilie Willer on LinkedIn: https://www.linkedin.com/in/cecilie-willer/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?

Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.

What you'll learn:

- The practical, low-cost strategies to boost your demo volume, increase your average contract value (ACV), and lower your cost per acquisition (CPA).

- How a 10% improvement in demos, ACV, and CPA can lead to an 89% increase in ROI.

- The success of B2B SaaS clients who grew significantly with low investment.

- Real-world examples from B2B SaaS companies that drove growth using the 3x10 Framework.

Whether you're a marketing leader, a growth marketer, or an entrepreneur, this live will equip you with the practical knowledge to deliver eye-popping results even in a down market.

Follow Dev Basu on LinkedIn: https://www.linkedin.com/in/devbasu/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

But what if you could learn what it takes to turn content into customers?

We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines.

This session is focused on the strategic content framework required to connect your efforts to business results.

Here’s a peek at what Devin will cover:

- Why creating less content can actually get you more results.

- How to build content that scales your brand, instead of just feeding the SEO machine.

- The exact principles Devin used to scale content at hyper-growth companies.

- Actionable advice for SaaS founders and marketers.

Follow Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges disparate technology, complex data streams, and tangible C-suite outcomes.

In this episode, you will discover:

• The Paradigm Shift: Why Marketing Operations has historically been undervalued, and how top-performing businesses are now placing it at the heart of their growth strategy.
• Decoding Operational Intelligence: A practical breakdown of how this mindset helps teams unify tech stacks and data to deliver measurable, predictable business results.
• C-Suite Communication: Smart, strategic ways to frame and articulate the immense value of Ops, ensuring key decision-makers fully understand and invest in its potential.

Follow Audrey Harze on LinkedIn: https://www.linkedin.com/in/aharze/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both?

Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing strategy. GroundTruth sees thousands of media plans a month, giving Brandon a unique perspective on what actually works.

In this session, you'll learn:

- Why the most sustainable companies don't choose between brand and performance, but instead make them work together.

- The strategies for getting attention and differentiating your brand.

- How to effectively convert that attention into sales.

This conversation will challenge conventional thinking and give you tips you can use to build a more resilient marketing engine.

Follow Brandon Rhoten on LinkedIn: https://www.linkedin.com/in/brandonrhoten/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.

They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.

Speakers:

Austin Sandmeyer 🔥🎁 , Director of Growth & GTM Engineering Strategy at Sendoso

Tony Kelly, Principal Marketer at Octopus Deploy

Mathilde Dechansiaud, Lead Manager Demand Generation at Oyster

What you’ll learn in this session:

- Activate Signals with precise audiences: Discover how to create highly targeted ad campaigns by syncing high-value buying signals to all major ad platforms.

- Never miss a signal to activate a ready buyer: Hear how our panelists use Dreamdata notifications to push intent data to their sales teams, ensuring they strike while the iron is hot.

- Customize your engagement score: Understand how to tailor your engagement score and use AI-identified Signals to pinpoint the exact behaviors that correlate with pipeline and revenue for your business.

Don’t leave accounts on your doorstep. Activate them now with Signals!

Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/

Follow Tony Kelly on LinkedIn: https://www.linkedin.com/in/kellytony/

Follow Austin Sandmeyer on LinkedIn: https://www.linkedin.com/in/austinsandmeyer/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.

Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts.

What You'll Learn:

- Understand how Gen Z is changing the B2B buying journey.

- Strategies to build trust and credibility in a social-first environment.

- Actionable tactics to increase your brand's visibility on social channels.

- How to leverage social listening for B2B insights.

- Tips for creating engaging content that resonates with modern buyers.

Follow Irina Novoselsky on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.

We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.

Here’s what we’ll get into:

- Why is earning trust so hard right now (and how is AI helping or hurting)?

- How can you use AI for good without sounding like a robot?

- What simple, actionable steps can you take to become a trusted voice?

- How do you move beyond "content" and create real connections?

- What does the future of marketing look like when human connection is the ultimate advantage?

Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets.

What You'll Learn:

- Why Local Insights Often Trump Global Benchmarks in Adtech.

- How creative is a core distribution strategy, not just an afterthought.

- The surprising power of simplicity in scaling faster than sophistication.

- Why apathy, not competitors, is often your biggest hurdle in the market.

Whether you're an adtech veteran or just starting, this session promises actionable takeaways and a candid look at what it truly takes to succeed in this fast-paced industry. 

Follow Philip Mahler on LinkedIn: https://www.linkedin.com/in/philipmahler/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.

You'll gain firsthand knowledge of:

- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.

- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.

- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.

- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.

Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!

During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought leadership and how they’re directly contributing to revenue. He'll break down why an authentic, multi-touch strategy is a powerful tool for building trust.

But that's not all! David will be bringing a special guest from a leading B2B organization, Justin Levy, Director of Content & Social Media at ZoomInfo, to share real-world examples of how they are successfully integrating creators into their marketing playbook.

Follow David Walsh on LinkedIn: https://www.linkedin.com/in/dw1232/

Follow Justin Levy on LinkedIn: https://www.linkedin.com/in/justinlevy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

If you're tired of the confusion, this one's for you.

Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.

This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase.

You'll walk away knowing:

- The truth about what brand awareness is (and what it isn't).

- How to build a powerful case for a brand's direct impact on sales and growth.

- The danger of ignoring brand health in favor of easy-to-track metrics.

- Practical ways to measure what often feels immeasurable.

- The exact arguments you need to win investment for long-term brand plays.

- How to finally bridge the gap between your brand and performance marketing efforts.

Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.

In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down:

- Why most founders resist making clear positioning decisions—and how to fix it

- How to evolve your positioning as your startup moves from Seed to Series B+

- How to avoid the "vision trap"—where early traction fools you into bad positioning

- When and how to reposition as you scale and expand your market

- Why strong positioning can make or break your sales and GTM execution

Whether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately.

Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.

You’ll learn:

- Why traditional lead-gen is broken and what’s replacing it

- How successful B2B teams are creating real demand (not just capturing it)

- How brand and demand work together to drive pipeline efficiency

- What does “expand” mean in the context of the growth stage and enterprise orgs

- Real examples of what’s working right now from Refine Labs clients

FollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:

- Set impactful, results-focused OKRs

- Align marketing OKRs with sales and product teams

- Overcome common OKR challenges in marketing

Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.

Learn about the key components of a successful content distribution plan and gain insights tailored to your business. Ross will also unveil the Content Distribution Checklist, featuring proven techniques that drive tangible results. Tune in to take your content marketing game to the next level!

Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.

Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.

Key topics of discussion will include:

- Measuring marketing ROI

- Tracking KPIs that matter

- Metrics for cross-functional collaboration

- And much more

Follow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.

Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.

Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.

Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.

Richard is the person we look up to for best practices on LinkedIn.

This Session is going to be packed with information you’ll want to write down!

Some of the topics we’ll cover:

- Algorithm Insights

- How to create a winning content strategy?: Discover essential elements for crafting engaging and valuable content.

- How to convert LinkedIn engagement to business?

There are just a few people out there who can call themselves LinkedIn Social Selling Gurus. Richard is one of them even though he does not say it out loud.

Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. 

Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. 

You'll discover:

• Why traditional dashboards almost led them to cut their best-performing channel
• The "invisible" channels driving record revenue
• How clean data and a fresh perspective changed Sendoso’s entire GTM strategy

If you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.

Follow Brendan Hufford  on LinkedIn: https://www.linkedin.com/in/brendanhufford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. 

Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”. 

You’ll learn about what it really takes to scale LinkedIn content into an always-on revenue channel. This is a must-listen for anyone looking to build a strong employee advocacy program.

Follow Finn Thormeier on LinkedIn: https://www.linkedin.com/in/finnthormeier/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Follow The Founder-Led Marketing Show Podcast here: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. 

Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Follow Marketing Dilemmas Podcast here: https://podcasts.apple.com/dk/podcast/marketing-dilemmas/id1676590481

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.

With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and truly connect with prospects and customers.

They'll cover how strategic gifting can help you:

- Open new doors with hard-to-reach prospects by creating memorable, personalized touchpoints.

- Re-engage stalled conversations and push opportunities forward with thoughtful gestures that demonstrate you understand their needs.

- Build stronger, more authentic relationships that drive loyalty, expansion, and ultimately, revenue – moving away from impersonal marketing.

If you're a B2B marketer who believes in the power of personalized engagement and is looking for actionable ways to boost pipeline and close deals faster in a non-transactional way, this is one event you won't want to miss.

Get ready to transform your B2B approach with the strategic power of gifting!

Follow Kacie Jenkins on LinkedIn: https://www.linkedin.com/in/kaciejenkins/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.

What you'll learn:

- How you can use LinkedIn Ads to support sales actively.

- How you can turn engagement data into sales opportunities.

- The role of marketing as a direct contributor to revenue generation.

Follow Canberk Beker on LinkedIn: https://www.linkedin.com/in/canberkbeker/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.

Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.

We will discuss:

- Proven use cases across the B2B buyer journey that are driving real results for companies today.

- Why ungated demos often outperform gated ones, with data showing higher engagement for ungated experiences.

- Strategies for leveraging demo centers and tailored demos to speak directly to different personas and use cases.

- Best practices for crafting engaging demos, including optimal length and content based on top-performing examples.

- Crucially, how to connect interactive demo engagement data to actual revenue outcomes, giving you the insights needed to prove ROI.

If you're a B2B marketing professional focused on driving pipeline, improving conversion rates, and enhancing the digital buyer experience, this session is for you.

Natalie's expertise from the front lines of B2B growth and her insights from Navattic's extensive data will provide you with tangible takeaways you can put into action right away.

Ready to make your interactive demos really work?

Follow Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before.

In this episode, we cover:

• Why we built our own IP resolution engine, and what makes it different
• How it works behind the scenes using public registries, WHOIS data, and our own analytics infrastructure
• What this means for attribution, pipeline visibility, and account-based activation
• How it enhances (not replaces) your existing intent data tech stack (6sense, Clearbit, etc.)

  
  

If you care about tracking anonymous traffic, improving attribution, and unlocking more revenue from your website, this PRODcast is for you.

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join this timely panel conversation diving into the state of ABM right now.

Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling flat.

The panel features:

Katrine Rasmussen: Chief Marketing Officer at Pixelz Inc

Calvin Field: Head of Marketing (Interim) at hyperexponential

Tim Hughes: Demand Generation Lead at Cognism

Designed specifically for B2B marketers, this session will cut through the hype and provide actionable insights based on real-world experience from these practitioners. The discussion explores:

- Current, effective ABM strategies for identifying and engaging high-value accounts in 2025.

- Lessons learned from ABM initiatives – what didn't work and why.

- Practical tips for aligning sales and marketing in the current environment.

- Navigating the latest in ABM technology and data.

- Measuring tangible ABM success in today's B2B landscape.

If you're a B2B marketer looking for a no-nonsense look at what's driving ABM success (and what's not) in 2025, this live panel is a must-attend.

Follow Katrine Rasmussen on LinkedIn: https://www.linkedin.com/in/katrinerasmussen/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Follow Calvien Field on LinkedIn: https://www.linkedin.com/in/calvin-field/

Follow Tim Hughes on LinkedIn: https://www.linkedin.com/in/tim-hughes-0bb877110/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

This infamous quote has never been more true for B2B Content.

It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value.

That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is a B2B content marketing mastermind and the creator of the Content Growth Framework.

This session will cut straight to the core: DISTRIBUTION.

It is the power needed to get your B2B content in front of the right eyes.

Tune in to get concrete insights on:

- Putting the Content Growth Framework into action for your B2B goals.

- How to spread your content effectively across channels like LinkedIn, Reddit, and within relevant communities.

- Using AI and new technology to boost your distribution game.

- The essential link between strong distribution and getting good B2B results.

- Direct, usable strategies from a leader who builds growth for ambitious companies.

This is for B2B marketers who are serious about getting their content seen and making it count.

Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Discover how Laura leverages smart content, intentional engagement, and strategic timing to cultivate connections and convert them into valuable customers. This insightful conversation also delves into the nuances of building an authentic online presence, navigating "cringe" content, and the unique experience of scaling a business in NYC. 

Follow Lee Moskowitz on LinkedIn: https://www.linkedin.com/in/leemoskowitz/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Follow Lee2B Podcast here: https://podcasts.apple.com/us/podcast/lee2b/id1707919556

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.

In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.

Discover how to:

- Master the core principles of Positioning Jujitsu to differentiate your offerings.

- Apply this distinct approach to navigate complex B2B buying journeys.

- Use data-driven insights to fine-tune your strategy and win deals.

- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.

- Avoid common pitfalls that undermine your efforts, even with good positioning.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io