Apply Now: The Higher Ed Marketing Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/apply-now-the-higher-ed-marketing-podcast Yesterday’s theories no longer apply in today’s higher education marketing reality. You need practical strategies you can use now — whether you’re up against demographic shifts, rising competition, shrinking budgets, federal student aid decreases, rapidly changing prospective student behaviors, or all of the above. Our hosts from VitalEDU break down everything from innovative paid ad strategies to creative approaches to stopping the scroll and boosting conversions. You’ll come away from each episode with at least one practical change you can implement immediately to drive results, or your money back. Just kidding, it’s free. (And it works.) © 2026 Vital EDU 1eafc0c8-536d-535b-a031-533540b24b00 yes en Wed, 09 Sep 2026 13:14:45 -0400 Wed, 09 Sep 2026 13:15:14 -0400 https://vitaldesign.com/apply-now-podcast/ https://img.transistorcdn.com/mWD86unqdlEKSXl1QzA_DvMczmVeVDM-un6i6Rqqs4A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNTE5/YmI5MzRlNjAzYzhi/MDJjMzhmNDM4OTc5/OGJmZC5wbmc.jpg Apply Now: The Higher Ed Marketing Podcast https://vitaldesign.com/apply-now-podcast/ serial Vital EDU Yesterday’s theories no longer apply in today’s higher education marketing reality. You need practical strategies you can use now — whether you’re up against demographic shifts, rising competition, shrinking budgets, federal student aid decreases, rapidly changing prospective student behaviors, or all of the above. Our hosts from VitalEDU break down everything from innovative paid ad strategies to creative approaches to stopping the scroll and boosting conversions. You’ll come away from each episode with at least one practical change you can implement immediately to drive results, or your money back. Just kidding, it’s free. (And it works.) Yesterday’s theories no longer apply in today’s higher education marketing reality. Vital EDU video@vitaldesign.com No No The Google Search Ads Mistake Costing Universities Thousands of Applicants 1 1 The Google Search Ads Mistake Costing Universities Thousands of Applicants full 2f12f356-c14a-4a48-aef9-2aee802f9ec3 https://share.transistor.fm/s/f8153495 Julia and Chris discuss the in's and out's of branded search terms. Are you making this big search mistake? 

Innovative strategies higher ed marketers can actually use — today.

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> Julia and Chris discuss the in's and out's of branded search terms. Are you making this big search mistake? 

Innovative strategies higher ed marketers can actually use — today.

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> Tue, 28 Jul 2026 15:47:21 -0400 Vital EDU Vital EDU 1429 Julia and Chris discuss the in's and out's of branded search terms. Are you making this big search mistake? 

Innovative strategies higher ed marketers can actually use — today.

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> No The Landing Page Mistakes That Are Quietly Draining Higher Ed Paid Ads Budgets 2 2 The Landing Page Mistakes That Are Quietly Draining Higher Ed Paid Ads Budgets full 0a25991d-fdda-4d60-b29c-ce89b5428e1d https://share.transistor.fm/s/0d7fc4af Landing pages are an essential part of any paid advertising program. Quality landing pages can improve conversion rates, increase student application and enrollment rates, while poor landing pages can entirely dismantle a paid advertising campaign. In this podcast, the team discusses a framework to ensure your paid advertising landing pages are driving real results. 

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> Landing pages are an essential part of any paid advertising program. Quality landing pages can improve conversion rates, increase student application and enrollment rates, while poor landing pages can entirely dismantle a paid advertising campaign. In this podcast, the team discusses a framework to ensure your paid advertising landing pages are driving real results. 

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> Thu, 06 Aug 2026 10:13:39 -0400 Vital EDU Vital EDU 2607 Landing pages are an essential part of any paid advertising program. Quality landing pages can improve conversion rates, increase student application and enrollment rates, while poor landing pages can entirely dismantle a paid advertising campaign. In this podcast, the team discusses a framework to ensure your paid advertising landing pages are driving real results. 

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> higher education marketing, paid advertising strategy, higher ed ppc No 5 Insights We Learned From Analyzing 50 Graduate PPC Landing Pages 3 3 5 Insights We Learned From Analyzing 50 Graduate PPC Landing Pages full 7bb1faf3-0c1c-41fa-aa65-d555b6f90580 https://share.transistor.fm/s/8330fdd0
A successful higher education landing page needs F.O.C.U.S (and we recommend you go back and listen to episode 2 if you don’t know what that stands for!).  In this episode, Chris and Julia draw parallels between their family vacations and higher education marketing, as well as dive into a study conducted by the team at Vital which analyzed 50 higher education paid landing pages to identify what’s working and what’s not. Did you know only 16% of higher education landing pages mention tuition? That’s a pretty important decision factor… Listen to the episode for more stats like that! 


Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]>
A successful higher education landing page needs F.O.C.U.S (and we recommend you go back and listen to episode 2 if you don’t know what that stands for!).  In this episode, Chris and Julia draw parallels between their family vacations and higher education marketing, as well as dive into a study conducted by the team at Vital which analyzed 50 higher education paid landing pages to identify what’s working and what’s not. Did you know only 16% of higher education landing pages mention tuition? That’s a pretty important decision factor… Listen to the episode for more stats like that! 


Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> Tue, 18 Aug 2026 05:00:00 -0400 Vital EDU Vital EDU 2232
A successful higher education landing page needs F.O.C.U.S (and we recommend you go back and listen to episode 2 if you don’t know what that stands for!).  In this episode, Chris and Julia draw parallels between their family vacations and higher education marketing, as well as dive into a study conducted by the team at Vital which analyzed 50 higher education paid landing pages to identify what’s working and what’s not. Did you know only 16% of higher education landing pages mention tuition? That’s a pretty important decision factor… Listen to the episode for more stats like that! 


Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/

]]> higher ed marketing, paid ads, landing pages No How Universities Should Nurture Prospective Students 4 4 How Universities Should Nurture Prospective Students full ce5c8ad3-c864-4b27-bdab-057df0111669 https://share.transistor.fm/s/93c96247 Welcome to #ApplyNow — a dating podcast! Wait… we’re still a higher education marketing podcast, but we ARE talking about ghosting this episode. Chris and Julia discuss how ghosting prospective students is all too common in higher education marketing and what universities can do to improve their follow-up. Our hosts also take a trip down memory lane to reflect on the effectiveness of B2B sales tactics and just how transferable those tactics are to higher education.

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/


]]> Welcome to #ApplyNow — a dating podcast! Wait… we’re still a higher education marketing podcast, but we ARE talking about ghosting this episode. Chris and Julia discuss how ghosting prospective students is all too common in higher education marketing and what universities can do to improve their follow-up. Our hosts also take a trip down memory lane to reflect on the effectiveness of B2B sales tactics and just how transferable those tactics are to higher education.

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/


]]> Tue, 01 Sep 2026 05:00:00 -0400 Vital EDU Vital EDU 1210 Welcome to #ApplyNow — a dating podcast! Wait… we’re still a higher education marketing podcast, but we ARE talking about ghosting this episode. Chris and Julia discuss how ghosting prospective students is all too common in higher education marketing and what universities can do to improve their follow-up. Our hosts also take a trip down memory lane to reflect on the effectiveness of B2B sales tactics and just how transferable those tactics are to higher education.

Visit our website: https://vitaldesign.com/


IG: https://www.instagram.com/vital_design/


Linkedin: https://www.linkedin.com/company/vital-design/


Twitter: https://twitter.com/Vital_Design


Facebook: https://www.facebook.com/VitalDesign/


]]> marketing, higher education No