Amplify Good Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/amplify-good-podcast Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human. © 2026 Anthem Creative b5dcc996-f00e-58fb-b6fc-989daaae5cd0 yes Graeme Watt en Tue, 30 Jun 2026 03:00:05 -0600 Tue, 30 Jun 2026 10:39:08 -0600 https://www.anthemcreative.ca/ https://img.transistorcdn.com/xeyAN_sewzJ0XrkmNOeJyJUYwMea3iCKwuG-i17A5S0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Nzlj/NGUzOWQwYjk3NGYy/ZDZkMDRkYjYyZmYy/MjQ1OS5wbmc.jpg Amplify Good Podcast https://www.anthemcreative.ca/ episodic Anthem Creative Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human. Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. nonprofit leadership, fundraising strategy, human-centric marketing, marketing, nonprofit storytelling, exponential technology, digital transformation, donor engagement, social impact, nonprofit branding, future of fundraising, more human, social sector leadership, marketing for good, navigating change, anthem creative, amplify good, story telling Anthem Creative No No Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing 7 7 Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing full 3a533d3c-fcf2-4bb1-8b99-2966ba481747 https://share.transistor.fm/s/2ddf454e Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.

They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?

If you lead a nonprofit or run its marketing, this is required listening.

https://braveworkshop.lovable.app/

Brady's LinkedIn
Graeme's LinkedIn
World Vision Canada
Anthem Creative

]]> Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.

They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?

If you lead a nonprofit or run its marketing, this is required listening.

https://braveworkshop.lovable.app/

Brady's LinkedIn
Graeme's LinkedIn
World Vision Canada
Anthem Creative

]]> Tue, 30 Jun 2026 03:00:00 -0600 Anthem Creative Anthem Creative 3589 Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.

They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?

If you lead a nonprofit or run its marketing, this is required listening.

https://braveworkshop.lovable.app/

Brady's LinkedIn
Graeme's LinkedIn
World Vision Canada
Anthem Creative

]]> nonprofit innovation, nonprofit marketing strategy, nonprofit brand, charity water, Brady Josephson, World Vision, BRAVE framework, nonprofit fundraising, donor acquisition, nonprofit CMO, digital fundraising, nonprofit experimentation, brand building nonprofit, nonprofit growth, nonprofit leadership, NextAfter, nonprofit optimization, AI nonprofit, donor retention, Amplify Good Podcast No Graeme Watt The urgent case for better storytelling: Reclaiming the global aid narrative 4 4 The urgent case for better storytelling: Reclaiming the global aid narrative full 145c6288-b562-454b-b257-dd6e89102c9a https://share.transistor.fm/s/cf40aede Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.

Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.

Andy's LinkedIn
Graeme's LinkedIn
Canadian Foodgrains Bank
Anthem Creative

]]> Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.

Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.

Andy's LinkedIn
Graeme's LinkedIn
Canadian Foodgrains Bank
Anthem Creative

]]> Tue, 16 Jun 2026 03:00:00 -0600 Anthem Creative Anthem Creative 2850 Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.

Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.

Andy's LinkedIn
Graeme's LinkedIn
Canadian Foodgrains Bank
Anthem Creative

]]> Global Hunger, Aid Cuts, Disinformation, Storytelling, International Development, USAID, Leadership, Public Trust, Polycrisis global hunger crisis, USAID cuts nonprofits, international development storytelling, nonprofit disinformation, food security advocacy, Canadian Foodgrains Bank, polycrisis No Graeme Watt Fixing the bridge between Charities and Philanthropists: The WellFunded story 6 6 Fixing the bridge between Charities and Philanthropists: The WellFunded story full a8c060d2-8c9b-4109-8caa-ed1c582b8210 https://share.transistor.fm/s/58e058a6 Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money.

Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.

Jeff's LinkedIn
Graeme's LinkedIn
WellFunded
Anthem Creative

]]> Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money.

Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.

Jeff's LinkedIn
Graeme's LinkedIn
WellFunded
Anthem Creative

]]> Tue, 02 Jun 2026 03:00:00 -0600 Anthem Creative Anthem Creative 2537 Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money.

Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.

Jeff's LinkedIn
Graeme's LinkedIn
WellFunded
Anthem Creative

]]> Philanthropy, Grant Applications, Major Donors, Donor-Advised Funds, Nonprofit Startups, Founder Story, Fundraising Friction grant applications nonprofits, donor-advised funds, nonprofit philanthropy platform, major donor fundraising, charitable impact, well-funded, nonprofit founder No Graeme Watt The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools 3 3 The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools full b966e223-9ff6-485d-a654-105980c1757b https://share.transistor.fm/s/469af475 Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.

Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.

Sal's LinkedIn
Graeme's LinkedIn
https://dataro.io/
https://www.anthemcreative.ca/

]]> Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.

Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.

Sal's LinkedIn
Graeme's LinkedIn
https://dataro.io/
https://www.anthemcreative.ca/

]]> Tue, 19 May 2026 03:00:00 -0600 Anthem Creative Anthem Creative 2311 Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.

Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.

Sal's LinkedIn
Graeme's LinkedIn
https://dataro.io/
https://www.anthemcreative.ca/

]]> AI, Fundraising, Predictive Analytics, Donor Retention, K-Shaped Economy, Major Gifts, Nonprofit Technology AI fundraising nonprofits, predictive analytics donors, donor retention AI, nonprofit technology, K-shaped economy nonprofits, major gift AI, fundraise up No Graeme Watt Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits 2 2 Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits full ce7c52e7-8588-4dba-b269-a6e310037eb3 https://share.transistor.fm/s/75cfc2ce Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.

Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.

Lon's LinkedIn
Graeme's LinkedIn

References & Resources

]]> Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.

Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.

Lon's LinkedIn
Graeme's LinkedIn

References & Resources

]]> Tue, 12 May 2026 03:00:00 -0600 Anthem Creative Anthem Creative 2730 Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.

Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.

Lon's LinkedIn
Graeme's LinkedIn

References & Resources

]]> Leadership, Organizational Culture, Intentionality, Staff Engagement, Nonprofit Strategy, More Human, Retreat, Vision, nonprofit leadership, organizational culture nonprofits, staff disengagement, more human organizations, nonprofit strategy retreat, intentional leadership, Chisel Consulting No Graeme Watt The Future Belongs to the Most Human Organizations 1 1 The Future Belongs to the Most Human Organizations full 4098c501-77b5-4ae8-97f4-822a26d167a2 https://share.transistor.fm/s/035b50b3 In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.

Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.

https://www.anthemcreative.ca/

]]> In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.

Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.

https://www.anthemcreative.ca/

]]> Fri, 08 May 2026 14:28:12 -0600 Anthem Creative Anthem Creative 259 In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.

Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.

https://www.anthemcreative.ca/

]]> Introduction, AI, Exponential Technology, Nonprofit Future, Humanity, Strategy, nonprofit podcast, amplify good, nonprofit marketing, exponential technology, nonprofit AI, nonprofit future, humanity in nonprofits No Graeme Watt