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    <description>Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.

In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.</description>
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    <pubDate>Wed, 13 May 2026 08:31:19 -0600</pubDate>
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    <itunes:summary>Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.

In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.</itunes:summary>
    <itunes:subtitle>Welcome to the Amplify Good Podcast, brought to you by Anthem Creative.</itunes:subtitle>
    <itunes:keywords>nonprofit leadership, fundraising strategy, human-centric marketing, marketing, nonprofit storytelling, exponential technology, digital transformation, donor engagement, social impact, nonprofit branding, future of fundraising, more human, social sector leadership, marketing for good, navigating change, anthem creative, amplify good, story telling</itunes:keywords>
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    <itunes:complete>No</itunes:complete>
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      <title>Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits</itunes:title>
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        <![CDATA[<p>Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.</p><p>Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.</p><p><a href="https://www.linkedin.com/in/lonwong/">Lon's LinkedIn</a><br><a href="https://www.linkedin.com/in/wattgraeme/">Graeme's LinkedIn</a></p><p><strong>References &amp; Resources</strong></p><ul><li><a href="https://www.anthemcreative.ca/">Anthem Creative</a></li><li><a href="https://chiselconsulting.com/">Chisel Consulting</a></li><li><a href="https://www.amazon.ca/Dear-Stellar-Letters-being-human/dp/1777814111">Get Lon's Book</a></li><li><a href="https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx">Gallup State of the Global Workplace: 2026 Report</a></li></ul>]]>
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        <![CDATA[<p>Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.</p><p>Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.</p><p><a href="https://www.linkedin.com/in/lonwong/">Lon's LinkedIn</a><br><a href="https://www.linkedin.com/in/wattgraeme/">Graeme's LinkedIn</a></p><p><strong>References &amp; Resources</strong></p><ul><li><a href="https://www.anthemcreative.ca/">Anthem Creative</a></li><li><a href="https://chiselconsulting.com/">Chisel Consulting</a></li><li><a href="https://www.amazon.ca/Dear-Stellar-Letters-being-human/dp/1777814111">Get Lon's Book</a></li><li><a href="https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx">Gallup State of the Global Workplace: 2026 Report</a></li></ul>]]>
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      <pubDate>Tue, 12 May 2026 03:00:00 -0600</pubDate>
      <author>Anthem Creative</author>
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      <itunes:author>Anthem Creative</itunes:author>
      <itunes:duration>2730</itunes:duration>
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        <![CDATA[<p>Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.</p><p>Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.</p><p><a href="https://www.linkedin.com/in/lonwong/">Lon's LinkedIn</a><br><a href="https://www.linkedin.com/in/wattgraeme/">Graeme's LinkedIn</a></p><p><strong>References &amp; Resources</strong></p><ul><li><a href="https://www.anthemcreative.ca/">Anthem Creative</a></li><li><a href="https://chiselconsulting.com/">Chisel Consulting</a></li><li><a href="https://www.amazon.ca/Dear-Stellar-Letters-being-human/dp/1777814111">Get Lon's Book</a></li><li><a href="https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx">Gallup State of the Global Workplace: 2026 Report</a></li></ul>]]>
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      <itunes:keywords>Leadership, Organizational Culture, Intentionality, Staff Engagement, Nonprofit Strategy, More Human, Retreat, Vision, nonprofit leadership, organizational culture nonprofits, staff disengagement, more human organizations, nonprofit strategy retreat, intentional leadership, Chisel Consulting</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Future Belongs to the Most Human Organizations</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>The Future Belongs to the Most Human Organizations</itunes:title>
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        <![CDATA[<p>In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.</p><p>Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.</p><p>https://www.anthemcreative.ca/</p>]]>
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        <![CDATA[<p>In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.</p><p>Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.</p><p>https://www.anthemcreative.ca/</p>]]>
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      <pubDate>Fri, 08 May 2026 14:28:12 -0600</pubDate>
      <author>Anthem Creative</author>
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      <itunes:author>Anthem Creative</itunes:author>
      <itunes:duration>259</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.</p><p>Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.</p><p>https://www.anthemcreative.ca/</p>]]>
      </itunes:summary>
      <itunes:keywords>Introduction, AI, Exponential Technology, Nonprofit Future, Humanity, Strategy, nonprofit podcast, amplify good, nonprofit marketing, exponential technology, nonprofit AI, nonprofit future, humanity in nonprofits</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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