Amplify Good Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/amplify-good-podcast Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human. © 2026 Anthem Creative b5dcc996-f00e-58fb-b6fc-989daaae5cd0 yes Graeme Watt en Tue, 06 Oct 2026 15:55:02 -0600 Tue, 06 Oct 2026 15:55:13 -0600 https://www.anthemcreative.ca/ https://img.transistorcdn.com/xeyAN_sewzJ0XrkmNOeJyJUYwMea3iCKwuG-i17A5S0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Nzlj/NGUzOWQwYjk3NGYy/ZDZkMDRkYjYyZmYy/MjQ1OS5wbmc.jpg Amplify Good Podcast https://www.anthemcreative.ca/ episodic Anthem Creative Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human. Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. nonprofit leadership, fundraising strategy, human-centric marketing, marketing, nonprofit storytelling, exponential technology, digital transformation, donor engagement, social impact, nonprofit branding, future of fundraising, more human, social sector leadership, marketing for good, navigating change, anthem creative, amplify good, story telling Anthem Creative No No Rolling Budgets and Brave Boards: Leading When You Can't See Around the Bend 14 14 Rolling Budgets and Brave Boards: Leading When You Can't See Around the Bend full af9c7621-adcb-472d-b09b-4005812abd15 https://share.transistor.fm/s/f1fa22bb Carissa Youssef is one of the most forward-thinking leaders in the Canadian nonprofit sector. Fresh off three years as executive director of One Day's Wages and now stepping into the CEO role at Mennonite Central Committee, she joins Graeme for a wide-ranging conversation on what it actually takes to lead a large, complex nonprofit through an era of relentless change.

They dig into revenue diversification and social enterprise as a pathway to engaging the next generation, the difference between risk and courage in nonprofit leadership, why rolling budget approvals may be the future of nonprofit governance, and what Carissa's first 90 days at MCC look like.

A candid, energizing conversation for any leader who's stubbornly optimistic about the future of the sector.

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Graeme's LinkedIn
Mennonite Central Committee British Columbia
Anthem Creative

]]> Carissa Youssef is one of the most forward-thinking leaders in the Canadian nonprofit sector. Fresh off three years as executive director of One Day's Wages and now stepping into the CEO role at Mennonite Central Committee, she joins Graeme for a wide-ranging conversation on what it actually takes to lead a large, complex nonprofit through an era of relentless change.

They dig into revenue diversification and social enterprise as a pathway to engaging the next generation, the difference between risk and courage in nonprofit leadership, why rolling budget approvals may be the future of nonprofit governance, and what Carissa's first 90 days at MCC look like.

A candid, energizing conversation for any leader who's stubbornly optimistic about the future of the sector.

Carissa's LinkedIn
Graeme's LinkedIn
Mennonite Central Committee British Columbia
Anthem Creative

]]> Tue, 06 Oct 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 3477 Carissa Youssef is one of the most forward-thinking leaders in the Canadian nonprofit sector. Fresh off three years as executive director of One Day's Wages and now stepping into the CEO role at Mennonite Central Committee, she joins Graeme for a wide-ranging conversation on what it actually takes to lead a large, complex nonprofit through an era of relentless change.

They dig into revenue diversification and social enterprise as a pathway to engaging the next generation, the difference between risk and courage in nonprofit leadership, why rolling budget approvals may be the future of nonprofit governance, and what Carissa's first 90 days at MCC look like.

A candid, energizing conversation for any leader who's stubbornly optimistic about the future of the sector.

Carissa's LinkedIn
Graeme's LinkedIn
Mennonite Central Committee British Columbia
Anthem Creative

]]> nonprofit leadership, Carissa Youssef, Mennonite Central Committee, MCC Canada, nonprofit revenue diversification, social enterprise nonprofit, nonprofit board governance, nonprofit innovation, next generation donors, nonprofit fundraising strategy, nonprofit risk taking, rolling budget nonprofit, nonprofit agility, One Day's Wages, nonprofit Canada, nonprofit executive director, nonprofit change management, donor engagement, nonprofit collaboration, Amplify Good Podcast No Graeme Watt The Fierce Urgency of Now: Decision Velocity, Vocational Calling & Leading with Courage 13 13 The Fierce Urgency of Now: Decision Velocity, Vocational Calling & Leading with Courage full 9c17eac9-bfa8-4b77-8924-8698c9f63ed6 https://share.transistor.fm/s/11c3ff03 Jamie McIntosh has spent 2 decades at the helm of some of the world's most influential NGOs — founding Executive Director of IJM Canada, senior leader at World Vision, Compassion, World Renew, and Mercy Ships, and now founder of The Leader's Guide.

In this wide-ranging conversation, he and Graeme tackle the questions that keep nonprofit leaders up at night. They explore vocational calling as a series of assignments rather than a career ladder, how to know when your season at an organization is done, the frameworks Jamie has built to help leaders make faster and better decisions, and why the status quo doesn't just slow you down — it actively betrays the people your mission exists to serve.

A rich, honest, and at times deeply convicting conversation about what it means to lead with courage in a world that desperately needs it.

Jamie's LinkedIn
Graeme's LinkedIn
The Leaders Guide
Anthem Creative

]]> Jamie McIntosh has spent 2 decades at the helm of some of the world's most influential NGOs — founding Executive Director of IJM Canada, senior leader at World Vision, Compassion, World Renew, and Mercy Ships, and now founder of The Leader's Guide.

In this wide-ranging conversation, he and Graeme tackle the questions that keep nonprofit leaders up at night. They explore vocational calling as a series of assignments rather than a career ladder, how to know when your season at an organization is done, the frameworks Jamie has built to help leaders make faster and better decisions, and why the status quo doesn't just slow you down — it actively betrays the people your mission exists to serve.

A rich, honest, and at times deeply convicting conversation about what it means to lead with courage in a world that desperately needs it.

Jamie's LinkedIn
Graeme's LinkedIn
The Leaders Guide
Anthem Creative

]]> Tue, 22 Sep 2026 19:01:24 -0600 Anthem Creative Watch on YouTube Anthem Creative 3719 Jamie McIntosh has spent 2 decades at the helm of some of the world's most influential NGOs — founding Executive Director of IJM Canada, senior leader at World Vision, Compassion, World Renew, and Mercy Ships, and now founder of The Leader's Guide.

In this wide-ranging conversation, he and Graeme tackle the questions that keep nonprofit leaders up at night. They explore vocational calling as a series of assignments rather than a career ladder, how to know when your season at an organization is done, the frameworks Jamie has built to help leaders make faster and better decisions, and why the status quo doesn't just slow you down — it actively betrays the people your mission exists to serve.

A rich, honest, and at times deeply convicting conversation about what it means to lead with courage in a world that desperately needs it.

Jamie's LinkedIn
Graeme's LinkedIn
The Leaders Guide
Anthem Creative

]]> nonprofit leadership, Jamie McIntosh, IJM Canada, vocational calling, nonprofit decision making, decision velocity, nonprofit governance, nonprofit strategy, organizational health, nonprofit innovation, status quo nonprofit, leadership discernment, nonprofit CEO, global NGO leadership, The Leader's Guide, Waypoints Substack, nonprofit courage, Amplify Good Podcast, nonprofit change management, wartime leadership nonprofit No Graeme Watt Going All In: What a Real Nonprofit Digital Transformation Actually Looks Like 12 12 Going All In: What a Real Nonprofit Digital Transformation Actually Looks Like full 226d881a-b047-48ed-b12d-c342a2b4921a https://share.transistor.fm/s/3d3b3416 Musu Kanu Taylor-Lewis is President and CEO of Food for the Hungry Canada — and she’s done the difficult but transformative kind of digital transformation, not the slide-deck kind.

Graeme and Musu talk about what it actually looks like when a mid-sized NGO goes all in: systems that change how the work gets done, not just a prettier donation page; the culture fights that show up when tech stops being a side project; and how to leverage technology without forgetting the people the mission exists for.

If your board keeps asking for a “digital strategy” and you’re not sure whether they mean a website, a CRM, or a whole operating model, this one will clarify the fight.

Musu's LinkedIn
Graeme's LinkedIn
Food for the Hungry Canada
Anthem Creative

]]> Musu Kanu Taylor-Lewis is President and CEO of Food for the Hungry Canada — and she’s done the difficult but transformative kind of digital transformation, not the slide-deck kind.

Graeme and Musu talk about what it actually looks like when a mid-sized NGO goes all in: systems that change how the work gets done, not just a prettier donation page; the culture fights that show up when tech stops being a side project; and how to leverage technology without forgetting the people the mission exists for.

If your board keeps asking for a “digital strategy” and you’re not sure whether they mean a website, a CRM, or a whole operating model, this one will clarify the fight.

Musu's LinkedIn
Graeme's LinkedIn
Food for the Hungry Canada
Anthem Creative

]]> Tue, 08 Sep 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 2962 Musu Kanu Taylor-Lewis is President and CEO of Food for the Hungry Canada — and she’s done the difficult but transformative kind of digital transformation, not the slide-deck kind.

Graeme and Musu talk about what it actually looks like when a mid-sized NGO goes all in: systems that change how the work gets done, not just a prettier donation page; the culture fights that show up when tech stops being a side project; and how to leverage technology without forgetting the people the mission exists for.

If your board keeps asking for a “digital strategy” and you’re not sure whether they mean a website, a CRM, or a whole operating model, this one will clarify the fight.

Musu's LinkedIn
Graeme's LinkedIn
Food for the Hungry Canada
Anthem Creative

]]> nonprofit digital transformation, Food for the Hungry Canada, Musu Kanu Taylor-Lewis, nonprofit fundraising strategy, donor acquisition nonprofit, journey partners, child sponsorship alternatives, nonprofit storytelling, ethical storytelling nonprofit, younger donors nonprofit, nonprofit technology stack, nonprofit AI, nonprofit remote work, community transformation model, nonprofit Canada, nonprofit culture, nonprofit leadership 2026, digital donor acquisition, nonprofit trust, Amplify Good Podcast No Graeme Watt Status Quo is a Death Sentence: 40 Years of Fundraising Wisdom with Tom Berekoff 10 10 Status Quo is a Death Sentence: 40 Years of Fundraising Wisdom with Tom Berekoff full c3ac1df7-6667-4717-b15e-a3492b0d65e1 https://share.transistor.fm/s/191db439 With over 40 years in the nonprofit sector as a fundraising strategist and 7 years as the CFRE International Board Chair, Tom Berekoff has seen what separates organizations that thrive from those that slowly disappear. In this conversation, Graeme sits down with his longtime mentor and former board chair to unpack the frameworks that have shaped his thinking on fundraising, leadership, and organizational health.T

hey dig into Tom's core philosophy — from Impact, Outcomes & Change (IOC) as the true measure of nonprofit success, to why status quo is a death sentence, to what it really means for an organization to be "fit for speed" in 2026.

If you're an executive director, board member, or development leader, this one is full of hard-won wisdom that will challenge the way you think about strategy, fundraising, and what it means to fulfill your mission.

Tom's LinkedIn
Graeme's LinkedIn
tpb strategic counsel
Anthem Creative

]]> With over 40 years in the nonprofit sector as a fundraising strategist and 7 years as the CFRE International Board Chair, Tom Berekoff has seen what separates organizations that thrive from those that slowly disappear. In this conversation, Graeme sits down with his longtime mentor and former board chair to unpack the frameworks that have shaped his thinking on fundraising, leadership, and organizational health.T

hey dig into Tom's core philosophy — from Impact, Outcomes & Change (IOC) as the true measure of nonprofit success, to why status quo is a death sentence, to what it really means for an organization to be "fit for speed" in 2026.

If you're an executive director, board member, or development leader, this one is full of hard-won wisdom that will challenge the way you think about strategy, fundraising, and what it means to fulfill your mission.

Tom's LinkedIn
Graeme's LinkedIn
tpb strategic counsel
Anthem Creative

]]> Tue, 25 Aug 2026 08:11:27 -0600 Anthem Creative Watch on YouTube Anthem Creative 2536 With over 40 years in the nonprofit sector as a fundraising strategist and 7 years as the CFRE International Board Chair, Tom Berekoff has seen what separates organizations that thrive from those that slowly disappear. In this conversation, Graeme sits down with his longtime mentor and former board chair to unpack the frameworks that have shaped his thinking on fundraising, leadership, and organizational health.T

hey dig into Tom's core philosophy — from Impact, Outcomes & Change (IOC) as the true measure of nonprofit success, to why status quo is a death sentence, to what it really means for an organization to be "fit for speed" in 2026.

If you're an executive director, board member, or development leader, this one is full of hard-won wisdom that will challenge the way you think about strategy, fundraising, and what it means to fulfill your mission.

Tom's LinkedIn
Graeme's LinkedIn
tpb strategic counsel
Anthem Creative

]]> nonprofit fundraising strategy, nonprofit leadership, nonprofit consulting, Tom Berekoff, nonprofit outcomes, impact outcomes change, nonprofit mission vision purpose, fit for speed, nonprofit development strategy, charitable fundraising, nonprofit board governance, nonprofit storytelling, fundraising consultant, nonprofit strategy 2026, nonprofit innovation, Amplify Good Podcast, nonprofit brand, major donor fundraising, nonprofit change management, nonprofit growth No Graeme Watt Do It With Conviction or Don't Do It at All: Brand, Storytelling & Lessons from The Chosen 11 11 Do It With Conviction or Don't Do It at All: Brand, Storytelling & Lessons from The Chosen full 8cab175c-08ff-43cf-ad28-6bd17dc93a96 https://share.transistor.fm/s/1e4ccb16 In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time.

Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand. This one gets practical, honest, and a little spicy. 

This is part two of a two-part conversation.

Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative

]]> In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time.

Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand. This one gets practical, honest, and a little spicy. 

This is part two of a two-part conversation.

Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative

]]> Tue, 11 Aug 2026 12:02:56 -0600 Anthem Creative Watch on YouTube Anthem Creative 2376 In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time.

Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand. This one gets practical, honest, and a little spicy. 

This is part two of a two-part conversation.

Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative

]]> nonprofit brand strategy, nonprofit storytelling, The Chosen marketing, Angel Studios, conviction in leadership, nonprofit brand building, world building brand, nonprofit film, nonprofit marketing 2026, brand authenticity, vulnerable leadership nonprofit, nonprofit content strategy, nonprofit creative, Anthem Creative, Mark Watt, Amplify Good Podcast, nonprofit CEO personal brand, long form storytelling, donor trust, nonprofit innovation No Graeme Watt Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence 9 9 Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence full f7728cbc-6908-4536-bd95-83692be7daa4 https://share.transistor.fm/s/c16fb96d This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.

They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.

This is part one of a two-part conversation.

Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative

]]> This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.

They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.

This is part one of a two-part conversation.

Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative

]]> Tue, 28 Jul 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 2367 This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.

They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.

This is part one of a two-part conversation.

Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative

]]> nonprofit leadership, nonprofit brand, Anthem Creative, conviction in leadership, nonprofit storytelling, nonprofit marketing, nonprofit vision, brand culture, nonprofit fundraising, nonprofit agency, storytelling for nonprofits, nonprofit mindset, abundance mindset nonprofit, Mark Watt, Graeme Watt, Amplify Good Podcast, nonprofit excellence, nonprofit strategy, digital fundraising, nonprofit innovation No Graeme Watt Bitcoin for Nonprofits: Why ignoring Bitcoin is bad stewardship 8 8 Bitcoin for Nonprofits: Why ignoring Bitcoin is bad stewardship full aeb4e485-28ee-411a-8335-fa41c009cf9c https://share.transistor.fm/s/8a89947f What does Bitcoin have to do with your nonprofit? More than you might think.

In this episode, Graeme sits down with Adam O'Brien — CEO and founder of Bitcoin Well, the world's first publicly traded non-custodial Bitcoin company — for a conversation that challenges nonprofit leaders to rethink their relationship with money. From the broken global monetary system to the largest wealth transfer in human history, Adam makes the case for why ignoring Bitcoin may be one of the riskiest things your organization can do.

They explore why inflation is silently eroding your donor base's purchasing power, how the millennial wealth transfer is reshaping the future of charitable giving, what a Bitcoin treasury strategy could look like for a nonprofit, and how organizations can start exploring Bitcoin in a practical, low-risk way — one quarter at a time.

This episode is equal parts philosophical and practical. Whether you're Bitcoin-curious or a total skeptic, this conversation will challenge you to ask: in five years, when the world asks why you didn't take Bitcoin seriously — what will your answer be?

Adam's LinkedIn
Graeme's LinkedIn
Bitcoin Well
Anthem Creative

]]> What does Bitcoin have to do with your nonprofit? More than you might think.

In this episode, Graeme sits down with Adam O'Brien — CEO and founder of Bitcoin Well, the world's first publicly traded non-custodial Bitcoin company — for a conversation that challenges nonprofit leaders to rethink their relationship with money. From the broken global monetary system to the largest wealth transfer in human history, Adam makes the case for why ignoring Bitcoin may be one of the riskiest things your organization can do.

They explore why inflation is silently eroding your donor base's purchasing power, how the millennial wealth transfer is reshaping the future of charitable giving, what a Bitcoin treasury strategy could look like for a nonprofit, and how organizations can start exploring Bitcoin in a practical, low-risk way — one quarter at a time.

This episode is equal parts philosophical and practical. Whether you're Bitcoin-curious or a total skeptic, this conversation will challenge you to ask: in five years, when the world asks why you didn't take Bitcoin seriously — what will your answer be?

Adam's LinkedIn
Graeme's LinkedIn
Bitcoin Well
Anthem Creative

]]> Tue, 14 Jul 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 3215 What does Bitcoin have to do with your nonprofit? More than you might think.

In this episode, Graeme sits down with Adam O'Brien — CEO and founder of Bitcoin Well, the world's first publicly traded non-custodial Bitcoin company — for a conversation that challenges nonprofit leaders to rethink their relationship with money. From the broken global monetary system to the largest wealth transfer in human history, Adam makes the case for why ignoring Bitcoin may be one of the riskiest things your organization can do.

They explore why inflation is silently eroding your donor base's purchasing power, how the millennial wealth transfer is reshaping the future of charitable giving, what a Bitcoin treasury strategy could look like for a nonprofit, and how organizations can start exploring Bitcoin in a practical, low-risk way — one quarter at a time.

This episode is equal parts philosophical and practical. Whether you're Bitcoin-curious or a total skeptic, this conversation will challenge you to ask: in five years, when the world asks why you didn't take Bitcoin seriously — what will your answer be?

Adam's LinkedIn
Graeme's LinkedIn
Bitcoin Well
Anthem Creative

]]> Bitcoin for nonprofits, nonprofit treasury strategy, Bitcoin treasury, nonprofit fundraising, wealth transfer, millennial donors, digital assets nonprofit, monetary system, nonprofit finance, sound money, endowment fund strategy, nonprofit leadership, Bitcoin adoption, donor stewardship, nonprofit sustainability, inflation nonprofit, Bitcoin Well, Adam O'Brien, Amplify Good Podcast, nonprofit strategy No Graeme Watt Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing 7 7 Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing full 3a533d3c-fcf2-4bb1-8b99-2966ba481747 https://share.transistor.fm/s/2ddf454e Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.

They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?

If you lead a nonprofit or run its marketing, this is required listening.

https://braveworkshop.lovable.app/

Brady's LinkedIn
Graeme's LinkedIn
World Vision Canada
Anthem Creative

]]> Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.

They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?

If you lead a nonprofit or run its marketing, this is required listening.

https://braveworkshop.lovable.app/

Brady's LinkedIn
Graeme's LinkedIn
World Vision Canada
Anthem Creative

]]> Tue, 30 Jun 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 3589 Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.

They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?

If you lead a nonprofit or run its marketing, this is required listening.

https://braveworkshop.lovable.app/

Brady's LinkedIn
Graeme's LinkedIn
World Vision Canada
Anthem Creative

]]> nonprofit innovation, nonprofit marketing strategy, nonprofit brand, charity water, Brady Josephson, World Vision, BRAVE framework, nonprofit fundraising, donor acquisition, nonprofit CMO, digital fundraising, nonprofit experimentation, brand building nonprofit, nonprofit growth, nonprofit leadership, NextAfter, nonprofit optimization, AI nonprofit, donor retention, Amplify Good Podcast No Graeme Watt The urgent case for better storytelling: Reclaiming the global aid narrative 4 4 The urgent case for better storytelling: Reclaiming the global aid narrative full 145c6288-b562-454b-b257-dd6e89102c9a https://share.transistor.fm/s/cf40aede Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.

Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.

Andy's LinkedIn
Graeme's LinkedIn
Canadian Foodgrains Bank
Anthem Creative

]]> Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.

Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.

Andy's LinkedIn
Graeme's LinkedIn
Canadian Foodgrains Bank
Anthem Creative

]]> Tue, 16 Jun 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 2850 Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international development. But Andy doesn't stop at the problem. He issues a clear call to action for the entire charitable sector: we have not told our stories well enough, and the cost of that silence is lives.

Share this episode with a colleague or donor who needs to understand what's really happening in global aid — and what's at stake if the sector doesn't communicate better.

Andy's LinkedIn
Graeme's LinkedIn
Canadian Foodgrains Bank
Anthem Creative

]]> Global Hunger, Aid Cuts, Disinformation, Storytelling, International Development, USAID, Leadership, Public Trust, Polycrisis global hunger crisis, USAID cuts nonprofits, international development storytelling, nonprofit disinformation, food security advocacy, Canadian Foodgrains Bank, polycrisis No Graeme Watt Fixing the bridge between Charities and Philanthropists: The WellFunded story 6 6 Fixing the bridge between Charities and Philanthropists: The WellFunded story full a8c060d2-8c9b-4109-8caa-ed1c582b8210 https://share.transistor.fm/s/58e058a6 Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money.

Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.

Jeff's LinkedIn
Graeme's LinkedIn
WellFunded
Anthem Creative

]]> Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money.

Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.

Jeff's LinkedIn
Graeme's LinkedIn
WellFunded
Anthem Creative

]]> Tue, 02 Jun 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 2537 Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early-stage employee at Charitable Impact to accidental founder — sticky note and all. They explore what major donors actually need to say yes, why 74% of grant applications ask the same questions, the importance of branding in philanthropy, and how technology can finally create a better match between mission and money.

Visit wellfunded.ca to see how your organization could simplify its philanthropic relationships and spend less time on grant applications.

Jeff's LinkedIn
Graeme's LinkedIn
WellFunded
Anthem Creative

]]> Philanthropy, Grant Applications, Major Donors, Donor-Advised Funds, Nonprofit Startups, Founder Story, Fundraising Friction grant applications nonprofits, donor-advised funds, nonprofit philanthropy platform, major donor fundraising, charitable impact, well-funded, nonprofit founder No Graeme Watt The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools 3 3 The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools full b966e223-9ff6-485d-a654-105980c1757b https://share.transistor.fm/s/469af475 Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.

Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.

Sal's LinkedIn
Graeme's LinkedIn
https://dataro.io/
https://www.anthemcreative.ca/

]]> Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.

Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.

Sal's LinkedIn
Graeme's LinkedIn
https://dataro.io/
https://www.anthemcreative.ca/

]]> Tue, 19 May 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 2311 Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule for keeping humans in the loop, how predictive AI is helping major gift officers work smarter instead of harder, and why adopting an 'AI-first' approach could be the difference between thriving or struggling.

Identify one manual process in your fundraising workflow — like building a mid-level prospect list — and explore one AI tool that could help you do it faster and smarter.

Sal's LinkedIn
Graeme's LinkedIn
https://dataro.io/
https://www.anthemcreative.ca/

]]> AI, Fundraising, Predictive Analytics, Donor Retention, K-Shaped Economy, Major Gifts, Nonprofit Technology AI fundraising nonprofits, predictive analytics donors, donor retention AI, nonprofit technology, K-shaped economy nonprofits, major gift AI, fundraise up No Graeme Watt Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits 2 2 Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits full ce7c52e7-8588-4dba-b269-a6e310037eb3 https://share.transistor.fm/s/75cfc2ce Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.

Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.

Lon's LinkedIn
Graeme's LinkedIn

References & Resources

]]> Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.

Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.

Lon's LinkedIn
Graeme's LinkedIn

References & Resources

]]> Tue, 12 May 2026 03:00:00 -0600 Anthem Creative Watch on YouTube Anthem Creative 2730 Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode, and the counterintuitive power of pausing when everything feels urgent. Lon's framework — 'souls before roles' — is one you'll carry with you long after the episode ends.

Block off one hour this week for uninterrupted strategic reflection — no agenda, no deliverables — just space to think about where your organization is really headed.

Lon's LinkedIn
Graeme's LinkedIn

References & Resources

]]> Leadership, Organizational Culture, Intentionality, Staff Engagement, Nonprofit Strategy, More Human, Retreat, Vision, nonprofit leadership, organizational culture nonprofits, staff disengagement, more human organizations, nonprofit strategy retreat, intentional leadership, Chisel Consulting No Graeme Watt The Future Belongs to the Most Human Organizations 1 1 The Future Belongs to the Most Human Organizations full 4098c501-77b5-4ae8-97f4-822a26d167a2 https://share.transistor.fm/s/035b50b3 In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.

Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.

https://www.anthemcreative.ca/

]]> In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.

Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.

https://www.anthemcreative.ca/

]]> Fri, 08 May 2026 14:28:12 -0600 Anthem Creative Watch on YouTube Anthem Creative 259 In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and technologies — this conversation can't wait any longer. No playbooks. No perfect answers. Just honest, raw dialogue about what it means to navigate a world none of us have experienced before and a rallying cry to use technology to become more human.

Thank you for listening to Amplify Good. Please subscribe and leave a review to help us reach more people, and share the show with someone who would find these conversations valuable.

https://www.anthemcreative.ca/

]]> Introduction, AI, Exponential Technology, Nonprofit Future, Humanity, Strategy, nonprofit podcast, amplify good, nonprofit marketing, exponential technology, nonprofit AI, nonprofit future, humanity in nonprofits No Graeme Watt