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    <description>Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories…welcome to Amplify Canada.</description>
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    <podcast:trailer pubdate="Tue, 13 Jun 2023 14:08:18 -0700" url="https://media.transistor.fm/2b960d10/83e6d676.mp3" length="6340340" type="audio/mpeg" season="2">Preview of: The Pawfect Podcast: Celebrating the businesses caring for our pets</podcast:trailer>
    <podcast:trailer pubdate="Tue, 14 Feb 2023 04:39:00 -0800" url="https://media.transistor.fm/91cc37b9/0a9769f7.mp3" length="6459508" type="audio/mpeg" season="2">Preview: Companies that turned their mission into a movement</podcast:trailer>
    <podcast:trailer pubdate="Tue, 17 Jan 2023 13:05:36 -0800" url="https://media.transistor.fm/109dd48b/fa1bb08c.mp3" length="1023122" type="audio/mpeg" season="2">Preview of: 2SLGBTQIA+ Supportive Businesses</podcast:trailer>
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    <podcast:trailer pubdate="Thu, 02 Sep 2021 04:00:00 -0700" url="https://media.transistor.fm/00a465cc/dc0ebe79.mp3" length="9596147" type="audio/mpeg" season="1">Amplify Canada Preview</podcast:trailer>
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    <itunes:summary>Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories…welcome to Amplify Canada.</itunes:summary>
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      <title>Reflections: A look back at the Amplify Canada journey</title>
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      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Reflections: A look back at the Amplify Canada journey</itunes:title>
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        <![CDATA[<p>On the final chapter of Amplify Canada, we reflect on the small businesses that make Canada great and the resiliency they showed through the pandemic and beyond.  We will explore the importance of small businesses and how they shape, support, and make communities strong.  We head to St. George British Columbia to <a href="https://www.thepeppertree.ca/">The Pepper Tree</a>, for the past fourteen years, the Pepper Tree has been First Nations owned and operated by a mother-daughter duo. We fly into Lethbridge in the southeast corner of Alberta, home to a non-profit organization called <a href="https://streetsalive.ca/">Streets Alive Mission</a> which is changing people’s lives in their community. And we will hear from a majority female-owned business, <a href="https://www.ugsc.ca/">Universal Geomatic Solutions</a> Corp. who are committed to finding solutions to help maximize sustainability. These are just a few of the stories that we reflect on as we close the book and celebrate the incredible stories that gave us Amplify Canada.</p><p> </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories </p>]]>
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        <![CDATA[<p>On the final chapter of Amplify Canada, we reflect on the small businesses that make Canada great and the resiliency they showed through the pandemic and beyond.  We will explore the importance of small businesses and how they shape, support, and make communities strong.  We head to St. George British Columbia to <a href="https://www.thepeppertree.ca/">The Pepper Tree</a>, for the past fourteen years, the Pepper Tree has been First Nations owned and operated by a mother-daughter duo. We fly into Lethbridge in the southeast corner of Alberta, home to a non-profit organization called <a href="https://streetsalive.ca/">Streets Alive Mission</a> which is changing people’s lives in their community. And we will hear from a majority female-owned business, <a href="https://www.ugsc.ca/">Universal Geomatic Solutions</a> Corp. who are committed to finding solutions to help maximize sustainability. These are just a few of the stories that we reflect on as we close the book and celebrate the incredible stories that gave us Amplify Canada.</p><p> </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories </p>]]>
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      <pubDate>Thu, 17 Aug 2023 05:00:00 -0700</pubDate>
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        <![CDATA[<p>On the final chapter of Amplify Canada, we reflect on the small businesses that make Canada great and the resiliency they showed through the pandemic and beyond.  We will explore the importance of small businesses and how they shape, support, and make communities strong.  We head to St. George British Columbia to <a href="https://www.thepeppertree.ca/">The Pepper Tree</a>, for the past fourteen years, the Pepper Tree has been First Nations owned and operated by a mother-daughter duo. We fly into Lethbridge in the southeast corner of Alberta, home to a non-profit organization called <a href="https://streetsalive.ca/">Streets Alive Mission</a> which is changing people’s lives in their community. And we will hear from a majority female-owned business, <a href="https://www.ugsc.ca/">Universal Geomatic Solutions</a> Corp. who are committed to finding solutions to help maximize sustainability. These are just a few of the stories that we reflect on as we close the book and celebrate the incredible stories that gave us Amplify Canada.</p><p> </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories </p>]]>
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      <itunes:explicit>No</itunes:explicit>
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      <title>Preview: Reflections, a look back at the Amplify Canada journey</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Preview: Reflections, a look back at the Amplify Canada journey</itunes:title>
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        <![CDATA[<p>On the final chapter of Amplify Canada, we reflect on the small businesses that make Canada great and the resiliency they showed through the pandemic and beyond.  We will explore the importance of small businesses and how they shape, support, and make communities strong.  We head to St. George British Columbia to <a href="https://www.thepeppertree.ca/">The Pepper Tree</a>, for the past fourteen years, the Pepper Tree has been First Nations owned and operated by a mother-daughter duo. We fly into Lethbridge in the southeast corner of Alberta, home to a non-profit organization called <a href="https://streetsalive.ca/">Streets Alive Mission</a> which is changing people’s lives in their community. And we will hear from a majority female-owned business, <a href="https://www.ugsc.ca/">Universal Geomatic Solutions</a> Corp. who are committed to finding solutions to help maximize sustainability. These are just a few of the stories that we reflect on as we close the book and celebrate the incredible stories that gave us Amplify Canada.</p><p> </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories </p>]]>
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        <![CDATA[<p>On the final chapter of Amplify Canada, we reflect on the small businesses that make Canada great and the resiliency they showed through the pandemic and beyond.  We will explore the importance of small businesses and how they shape, support, and make communities strong.  We head to St. George British Columbia to <a href="https://www.thepeppertree.ca/">The Pepper Tree</a>, for the past fourteen years, the Pepper Tree has been First Nations owned and operated by a mother-daughter duo. We fly into Lethbridge in the southeast corner of Alberta, home to a non-profit organization called <a href="https://streetsalive.ca/">Streets Alive Mission</a> which is changing people’s lives in their community. And we will hear from a majority female-owned business, <a href="https://www.ugsc.ca/">Universal Geomatic Solutions</a> Corp. who are committed to finding solutions to help maximize sustainability. These are just a few of the stories that we reflect on as we close the book and celebrate the incredible stories that gave us Amplify Canada.</p><p> </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories </p>]]>
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      <pubDate>Tue, 15 Aug 2023 06:00:00 -0700</pubDate>
      <author>Pattison Media</author>
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      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>152</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On the final chapter of Amplify Canada, we reflect on the small businesses that make Canada great and the resiliency they showed through the pandemic and beyond.  We will explore the importance of small businesses and how they shape, support, and make communities strong.  We head to St. George British Columbia to <a href="https://www.thepeppertree.ca/">The Pepper Tree</a>, for the past fourteen years, the Pepper Tree has been First Nations owned and operated by a mother-daughter duo. We fly into Lethbridge in the southeast corner of Alberta, home to a non-profit organization called <a href="https://streetsalive.ca/">Streets Alive Mission</a> which is changing people’s lives in their community. And we will hear from a majority female-owned business, <a href="https://www.ugsc.ca/">Universal Geomatic Solutions</a> Corp. who are committed to finding solutions to help maximize sustainability. These are just a few of the stories that we reflect on as we close the book and celebrate the incredible stories that gave us Amplify Canada.</p><p> </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories </p>]]>
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      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The Sweat Chronicles: Exploring the Canadian Fitness Industry</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>The Sweat Chronicles: Exploring the Canadian Fitness Industry</itunes:title>
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        <![CDATA[<p>In 2019, just before the pandemic, the Fitness industry hit an estimated $96.7 billion dollars.  The industry is slowly recovering and is expected to hit those numbers again.  But it hasn’t been easy.  We’ll chat with Sam Dalupeng, owner of <a href="https://www.9round.ca/locations/ab/leduc/50-street"><strong>9 Round Kickboxing </strong></a>in Leduc, Alberta, he tells the story of how he worked to keep his community going and how they are still recovering from the pandemic. And for almost 20 years Jonathan Hamilton from <a href="https://climbromperroom.com/"><strong>Romper Room Indoor Rock Climbing Center</strong></a><strong>, </strong>in Nanaimo, British Columbia has been making exercise fun, he and his wife Brianna open their doors to everyone.  Personal trainer and boxing expert <a href="https://www.instagram.com/ultimateboxingworkout/?hl=en"><strong>Andy </strong></a><strong>Dumas will</strong> show us the ropes and talk about fitness changes and making a comeback.</p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/"><strong>Pattison Media</strong></a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations, and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories.</p>]]>
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      <content:encoded>
        <![CDATA[<p>In 2019, just before the pandemic, the Fitness industry hit an estimated $96.7 billion dollars.  The industry is slowly recovering and is expected to hit those numbers again.  But it hasn’t been easy.  We’ll chat with Sam Dalupeng, owner of <a href="https://www.9round.ca/locations/ab/leduc/50-street"><strong>9 Round Kickboxing </strong></a>in Leduc, Alberta, he tells the story of how he worked to keep his community going and how they are still recovering from the pandemic. And for almost 20 years Jonathan Hamilton from <a href="https://climbromperroom.com/"><strong>Romper Room Indoor Rock Climbing Center</strong></a><strong>, </strong>in Nanaimo, British Columbia has been making exercise fun, he and his wife Brianna open their doors to everyone.  Personal trainer and boxing expert <a href="https://www.instagram.com/ultimateboxingworkout/?hl=en"><strong>Andy </strong></a><strong>Dumas will</strong> show us the ropes and talk about fitness changes and making a comeback.</p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/"><strong>Pattison Media</strong></a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations, and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories.</p>]]>
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      <pubDate>Thu, 20 Jul 2023 04:00:00 -0700</pubDate>
      <author>Pattison Media</author>
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      <itunes:author>Pattison Media</itunes:author>
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        <![CDATA[<p>In 2019, just before the pandemic, the Fitness industry hit an estimated $96.7 billion dollars.  The industry is slowly recovering and is expected to hit those numbers again.  But it hasn’t been easy.  We’ll chat with Sam Dalupeng, owner of <a href="https://www.9round.ca/locations/ab/leduc/50-street"><strong>9 Round Kickboxing </strong></a>in Leduc, Alberta, he tells the story of how he worked to keep his community going and how they are still recovering from the pandemic. And for almost 20 years Jonathan Hamilton from <a href="https://climbromperroom.com/"><strong>Romper Room Indoor Rock Climbing Center</strong></a><strong>, </strong>in Nanaimo, British Columbia has been making exercise fun, he and his wife Brianna open their doors to everyone.  Personal trainer and boxing expert <a href="https://www.instagram.com/ultimateboxingworkout/?hl=en"><strong>Andy </strong></a><strong>Dumas will</strong> show us the ropes and talk about fitness changes and making a comeback.</p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/"><strong>Pattison Media</strong></a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations, and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories.</p>]]>
      </itunes:summary>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Preview: The Sweat Chronicles: Exploring the Canadian Fitness Industry</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:title>Preview: The Sweat Chronicles: Exploring the Canadian Fitness Industry</itunes:title>
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        <![CDATA[<p>In 2019, just before the pandemic, the Fitness industry hit an estimated $96.7 billion dollars.  The industry is slowly recovering and is expected to hit those numbers again.  But it hasn’t been easy.  We’ll chat with Sam Dalupeng, owner of <a href="https://www.9round.ca/locations/ab/leduc/50-street"><strong>9 Round Kickboxing </strong></a>in Leduc, Alberta, he tells the story of how he worked to keep his community going and how they are still recovering from the pandemic. And for almost 20 years Jonathan Hamilton from <a href="https://climbromperroom.com/"><strong>Romper Room Indoor Rock Climbing Center</strong></a><strong>, </strong>in Nanaimo, British Columbia has been making exercise fun, he and his wife Brianna open their doors to everyone.  Personal trainer and boxing expert <a href="https://www.instagram.com/ultimateboxingworkout/?hl=en"><strong>Andy </strong></a><strong>Dumas will</strong> show us the ropes and talk about fitness changes and making a comeback.</p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/"><strong>Pattison Media</strong></a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations, and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories.</p>]]>
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        <![CDATA[<p>In 2019, just before the pandemic, the Fitness industry hit an estimated $96.7 billion dollars.  The industry is slowly recovering and is expected to hit those numbers again.  But it hasn’t been easy.  We’ll chat with Sam Dalupeng, owner of <a href="https://www.9round.ca/locations/ab/leduc/50-street"><strong>9 Round Kickboxing </strong></a>in Leduc, Alberta, he tells the story of how he worked to keep his community going and how they are still recovering from the pandemic. And for almost 20 years Jonathan Hamilton from <a href="https://climbromperroom.com/"><strong>Romper Room Indoor Rock Climbing Center</strong></a><strong>, </strong>in Nanaimo, British Columbia has been making exercise fun, he and his wife Brianna open their doors to everyone.  Personal trainer and boxing expert <a href="https://www.instagram.com/ultimateboxingworkout/?hl=en"><strong>Andy </strong></a><strong>Dumas will</strong> show us the ropes and talk about fitness changes and making a comeback.</p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/"><strong>Pattison Media</strong></a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations, and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories.</p>]]>
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      <pubDate>Tue, 18 Jul 2023 04:00:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/cc9a9694/583adf65.mp3" length="4825496" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/A6QnKLoOGLI3_1RvCK7vmVdGvV-ugitVQfK6japH4i4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE0MjMyMTAv/MTY4OTYyMjQ5My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>121</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In 2019, just before the pandemic, the Fitness industry hit an estimated $96.7 billion dollars.  The industry is slowly recovering and is expected to hit those numbers again.  But it hasn’t been easy.  We’ll chat with Sam Dalupeng, owner of <a href="https://www.9round.ca/locations/ab/leduc/50-street"><strong>9 Round Kickboxing </strong></a>in Leduc, Alberta, he tells the story of how he worked to keep his community going and how they are still recovering from the pandemic. And for almost 20 years Jonathan Hamilton from <a href="https://climbromperroom.com/"><strong>Romper Room Indoor Rock Climbing Center</strong></a><strong>, </strong>in Nanaimo, British Columbia has been making exercise fun, he and his wife Brianna open their doors to everyone.  Personal trainer and boxing expert <a href="https://www.instagram.com/ultimateboxingworkout/?hl=en"><strong>Andy </strong></a><strong>Dumas will</strong> show us the ropes and talk about fitness changes and making a comeback.</p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/"><strong>Pattison Media</strong></a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations, and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories.</p>]]>
      </itunes:summary>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Pawfect Podcast: Celebrating the businesses caring for our pets</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>The Pawfect Podcast: Celebrating the businesses caring for our pets</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3cc3ec61-b1c2-4329-88db-eb4b5f0cb034</guid>
      <link>https://share.transistor.fm/s/68dd7065</link>
      <description>
        <![CDATA[<p>More than half of Canadian households (60%) own at least one dog or cat. They are part of our family. In this episode, we explore the true extended family - our pets. We'll meet Melanie Glen, owner of A <a href="https://www.abetterchancerescue.org/">Better Chance Animal Rescue</a> in Pincher Creek, Alberta, her motto is rescuing one animal at a time, for 30 years she has been making a difference. We'll explore a one-of-a-kind cat café on Vancouver Island and we'll introduce you to the <a href="https://www.lapsbc.ca/">Langley Animal Protection Society</a> (LAPS) their staff and volunteers use a progressive and humane approach to care for more than 1400 dogs, cats and large animals each year. </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>More than half of Canadian households (60%) own at least one dog or cat. They are part of our family. In this episode, we explore the true extended family - our pets. We'll meet Melanie Glen, owner of A <a href="https://www.abetterchancerescue.org/">Better Chance Animal Rescue</a> in Pincher Creek, Alberta, her motto is rescuing one animal at a time, for 30 years she has been making a difference. We'll explore a one-of-a-kind cat café on Vancouver Island and we'll introduce you to the <a href="https://www.lapsbc.ca/">Langley Animal Protection Society</a> (LAPS) their staff and volunteers use a progressive and humane approach to care for more than 1400 dogs, cats and large animals each year. </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Jun 2023 04:20:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/68dd7065/be8a96d4.mp3" length="127446386" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/qsX4-YfV6MZDqnZZ2VF5soP4K7IYpX7tJBu8yfAqI20/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODI1NDUv/MTY4NjY3Njg1Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3185</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>More than half of Canadian households (60%) own at least one dog or cat. They are part of our family. In this episode, we explore the true extended family - our pets. We'll meet Melanie Glen, owner of A <a href="https://www.abetterchancerescue.org/">Better Chance Animal Rescue</a> in Pincher Creek, Alberta, her motto is rescuing one animal at a time, for 30 years she has been making a difference. We'll explore a one-of-a-kind cat café on Vancouver Island and we'll introduce you to the <a href="https://www.lapsbc.ca/">Langley Animal Protection Society</a> (LAPS) their staff and volunteers use a progressive and humane approach to care for more than 1400 dogs, cats and large animals each year. </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </itunes:summary>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Preview of: The Pawfect Podcast: Celebrating the businesses caring for our pets</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:title>Preview of: The Pawfect Podcast: Celebrating the businesses caring for our pets</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">c865a050-110c-4044-b2c1-583f9d1e4afe</guid>
      <link>https://share.transistor.fm/s/2b960d10</link>
      <description>
        <![CDATA[<p>On the next episode of Amplfy Canada; More than half of Canadian households (60%) own at least one dog or cat. They are part of our family. In this episode, we explore the true extended family - our pets. We'll meet Melanie Glen, owner of A <a href="https://www.abetterchancerescue.org/">Better Chance Animal Rescue</a> in Pincher Creek, Alberta, her motto is rescuing one animal at a time, for 30 years she has been making a difference. We'll explore a one-of-a-kind cat café on Vancouver Island and we'll introduce you to the <a href="https://www.lapsbc.ca/">Langley Animal Protection Society</a> (LAPS) their staff and volunteers use a progressive and humane approach to care for more than 1400 dogs, cats and large animals each year.  </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On the next episode of Amplfy Canada; More than half of Canadian households (60%) own at least one dog or cat. They are part of our family. In this episode, we explore the true extended family - our pets. We'll meet Melanie Glen, owner of A <a href="https://www.abetterchancerescue.org/">Better Chance Animal Rescue</a> in Pincher Creek, Alberta, her motto is rescuing one animal at a time, for 30 years she has been making a difference. We'll explore a one-of-a-kind cat café on Vancouver Island and we'll introduce you to the <a href="https://www.lapsbc.ca/">Langley Animal Protection Society</a> (LAPS) their staff and volunteers use a progressive and humane approach to care for more than 1400 dogs, cats and large animals each year.  </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jun 2023 14:08:18 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/2b960d10/83e6d676.mp3" length="6340340" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0dPNmf287PY6CvFdUUHGBi0F2C80Zi78-Rq1sWrccs4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzODI1NDIv/MTY4NjY3NjM2Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>159</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On the next episode of Amplfy Canada; More than half of Canadian households (60%) own at least one dog or cat. They are part of our family. In this episode, we explore the true extended family - our pets. We'll meet Melanie Glen, owner of A <a href="https://www.abetterchancerescue.org/">Better Chance Animal Rescue</a> in Pincher Creek, Alberta, her motto is rescuing one animal at a time, for 30 years she has been making a difference. We'll explore a one-of-a-kind cat café on Vancouver Island and we'll introduce you to the <a href="https://www.lapsbc.ca/">Langley Animal Protection Society</a> (LAPS) their staff and volunteers use a progressive and humane approach to care for more than 1400 dogs, cats and large animals each year.  </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </itunes:summary>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Companies that turned their mission into a movement</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Companies that turned their mission into a movement</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">527ddaaa-a7cf-47d1-89c8-74f0ff341002</guid>
      <link>https://share.transistor.fm/s/5dada6a9</link>
      <description>
        <![CDATA[<p><strong>Companies that turned their mission into a movement</strong>. Do you ever wonder what your purpose is, do you think – am I doing enough?  What really matters to me? Now think for a moment about the businesses you shop at or the brands you support.  A ground-breaking global study has found consumers are four to six times more likely to support businesses with a strong purpose.</p><p><br></p><p>One key way for companies to show they have a purpose is by giving back. This country is built on small businesses.  Let’s listen to the stories of the incredible Canadian small businesses that give back and create purpose.</p><p><br><strong>Nominees: </strong></p><ul><li><a href="https://blissfulbubblesboutique.ca/"><strong>Blissful Bubbles Bathcreations</strong></a><strong>: Corry Scott and Kim </strong></li><li><a href="https://streetsalive.ca/"><strong>Streets alive mission: </strong></a><strong>Jennifer Lepko </strong></li><li><a href="https://modernfamilyboutique.com/"><strong>The Modern family boutique</strong></a>: <strong>Jenn Marple</strong></li></ul><p><strong>Guest</strong>: </p><p>Mary Barroll from CEO of <a href="https://charityvillage.com/">Charity village </a></p><p> </p><p><strong>Artist: </strong></p><p><a href="https://marshallpotts.com/">Marshall Potts </a></p><p> </p><p><strong>Song: </strong></p><p><a href="https://music.apple.com/ca/album/the-change/1609864102?i=1609864105">The change</a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Companies that turned their mission into a movement</strong>. Do you ever wonder what your purpose is, do you think – am I doing enough?  What really matters to me? Now think for a moment about the businesses you shop at or the brands you support.  A ground-breaking global study has found consumers are four to six times more likely to support businesses with a strong purpose.</p><p><br></p><p>One key way for companies to show they have a purpose is by giving back. This country is built on small businesses.  Let’s listen to the stories of the incredible Canadian small businesses that give back and create purpose.</p><p><br><strong>Nominees: </strong></p><ul><li><a href="https://blissfulbubblesboutique.ca/"><strong>Blissful Bubbles Bathcreations</strong></a><strong>: Corry Scott and Kim </strong></li><li><a href="https://streetsalive.ca/"><strong>Streets alive mission: </strong></a><strong>Jennifer Lepko </strong></li><li><a href="https://modernfamilyboutique.com/"><strong>The Modern family boutique</strong></a>: <strong>Jenn Marple</strong></li></ul><p><strong>Guest</strong>: </p><p>Mary Barroll from CEO of <a href="https://charityvillage.com/">Charity village </a></p><p> </p><p><strong>Artist: </strong></p><p><a href="https://marshallpotts.com/">Marshall Potts </a></p><p> </p><p><strong>Song: </strong></p><p><a href="https://music.apple.com/ca/album/the-change/1609864102?i=1609864105">The change</a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Feb 2023 04:00:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/5dada6a9/e5eaabc1.mp3" length="112913350" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zVr5qchpo_QCWIymB-E5YWOnrbQFW7OOtTFSKpCo9h0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMDY0MTIv/MTY4NjY3NjI5Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2822</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Companies that turned their mission into a movement</strong>. Do you ever wonder what your purpose is, do you think – am I doing enough?  What really matters to me? Now think for a moment about the businesses you shop at or the brands you support.  A ground-breaking global study has found consumers are four to six times more likely to support businesses with a strong purpose.</p><p><br></p><p>One key way for companies to show they have a purpose is by giving back. This country is built on small businesses.  Let’s listen to the stories of the incredible Canadian small businesses that give back and create purpose.</p><p><br><strong>Nominees: </strong></p><ul><li><a href="https://blissfulbubblesboutique.ca/"><strong>Blissful Bubbles Bathcreations</strong></a><strong>: Corry Scott and Kim </strong></li><li><a href="https://streetsalive.ca/"><strong>Streets alive mission: </strong></a><strong>Jennifer Lepko </strong></li><li><a href="https://modernfamilyboutique.com/"><strong>The Modern family boutique</strong></a>: <strong>Jenn Marple</strong></li></ul><p><strong>Guest</strong>: </p><p>Mary Barroll from CEO of <a href="https://charityvillage.com/">Charity village </a></p><p> </p><p><strong>Artist: </strong></p><p><a href="https://marshallpotts.com/">Marshall Potts </a></p><p> </p><p><strong>Song: </strong></p><p><a href="https://music.apple.com/ca/album/the-change/1609864102?i=1609864105">The change</a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </itunes:summary>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Preview: Companies that turned their mission into a movement</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:title>Preview: Companies that turned their mission into a movement</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">57b75c41-089a-4171-bd5b-919d51095b1b</guid>
      <link>https://share.transistor.fm/s/91cc37b9</link>
      <description>
        <![CDATA[<p>Join us on our next episode of <strong>Amplify Canada: Companies that turned their mission into a movement</strong>. Do you ever wonder what your purpose is, do you think – am I doing enough?  What really matters to me? Now think for a moment about the businesses you shop at or the brands you support.  A ground-breaking global study has found consumers are four to six times more likely to support businesses with a strong purpose.</p><p><br></p><p>One key way for companies to show they have a purpose is by giving back. This country is built on small businesses.  Let’s listen to the stories of the incredible Canadian small businesses that give back and create purpose.</p><p><br><strong>Nominees: </strong></p><ul><li><a href="https://blissfulbubblesboutique.ca"><strong>Blissful Bubbles Bathcreations</strong></a><strong>: Corry Scott and Kim </strong></li><li><a href="https://streetsalive.ca"><strong>Streets alive mission: </strong></a><strong> Jennifer Lepko </strong></li><li><a href="https://modernfamilyboutique.com"><strong>The Modern family boutique</strong></a>: <strong>Jenn Marple</strong></li></ul><p><strong>Guest</strong>: </p><p>Mary Barroll from CEO of <a href="https://charityvillage.com">Charity village </a></p><p> </p><p><strong>Artist: </strong></p><p><a href="https://marshallpotts.com">Marshall Potts </a></p><p> </p><p><strong>Song: </strong></p><p><a href="https://music.apple.com/ca/album/the-change/1609864102?i=1609864105">The change </a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us on our next episode of <strong>Amplify Canada: Companies that turned their mission into a movement</strong>. Do you ever wonder what your purpose is, do you think – am I doing enough?  What really matters to me? Now think for a moment about the businesses you shop at or the brands you support.  A ground-breaking global study has found consumers are four to six times more likely to support businesses with a strong purpose.</p><p><br></p><p>One key way for companies to show they have a purpose is by giving back. This country is built on small businesses.  Let’s listen to the stories of the incredible Canadian small businesses that give back and create purpose.</p><p><br><strong>Nominees: </strong></p><ul><li><a href="https://blissfulbubblesboutique.ca"><strong>Blissful Bubbles Bathcreations</strong></a><strong>: Corry Scott and Kim </strong></li><li><a href="https://streetsalive.ca"><strong>Streets alive mission: </strong></a><strong> Jennifer Lepko </strong></li><li><a href="https://modernfamilyboutique.com"><strong>The Modern family boutique</strong></a>: <strong>Jenn Marple</strong></li></ul><p><strong>Guest</strong>: </p><p>Mary Barroll from CEO of <a href="https://charityvillage.com">Charity village </a></p><p> </p><p><strong>Artist: </strong></p><p><a href="https://marshallpotts.com">Marshall Potts </a></p><p> </p><p><strong>Song: </strong></p><p><a href="https://music.apple.com/ca/album/the-change/1609864102?i=1609864105">The change </a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Tue, 14 Feb 2023 04:39:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/91cc37b9/0a9769f7.mp3" length="6459508" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>161</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us on our next episode of <strong>Amplify Canada: Companies that turned their mission into a movement</strong>. Do you ever wonder what your purpose is, do you think – am I doing enough?  What really matters to me? Now think for a moment about the businesses you shop at or the brands you support.  A ground-breaking global study has found consumers are four to six times more likely to support businesses with a strong purpose.</p><p><br></p><p>One key way for companies to show they have a purpose is by giving back. This country is built on small businesses.  Let’s listen to the stories of the incredible Canadian small businesses that give back and create purpose.</p><p><br><strong>Nominees: </strong></p><ul><li><a href="https://blissfulbubblesboutique.ca"><strong>Blissful Bubbles Bathcreations</strong></a><strong>: Corry Scott and Kim </strong></li><li><a href="https://streetsalive.ca"><strong>Streets alive mission: </strong></a><strong> Jennifer Lepko </strong></li><li><a href="https://modernfamilyboutique.com"><strong>The Modern family boutique</strong></a>: <strong>Jenn Marple</strong></li></ul><p><strong>Guest</strong>: </p><p>Mary Barroll from CEO of <a href="https://charityvillage.com">Charity village </a></p><p> </p><p><strong>Artist: </strong></p><p><a href="https://marshallpotts.com">Marshall Potts </a></p><p> </p><p><strong>Song: </strong></p><p><a href="https://music.apple.com/ca/album/the-change/1609864102?i=1609864105">The change </a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </itunes:summary>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>2SLGBTQIA+ Supportive Businesses</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>2SLGBTQIA+ Supportive Businesses</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">96b53950-2cf6-41ac-b1f1-1bdde779d566</guid>
      <link>https://share.transistor.fm/s/9eab5301</link>
      <description>
        <![CDATA[<p>Recently The Senate passed bipartisan legislation to protect same-sex marriages, an extraordinary sign of shifting national politics in the United States on the issue and a measure of relief for the hundreds of thousands of same-sex couples who have married since the Supreme Court’s 2015 decision that legalized gay marriage nationwide.  The fact that this right could have been taken away is astonishing but real.<br>Breaking down barriers through good conversations is one way to continue to make progress and create a safer more accepting world.  </p><p>In this episode, we talk to small businesses that are doing just that, showing resiliency, inclusivity and kindness.  This country is built on small businesses.  Let’s listen to the stories of small businesses supporting our 2SLGBTQIA+ community.</p><p><strong>Guest</strong>: <a href="%20https://www.thomaskevindolan.com">Thomas Kevin Dolan</a>: Master Integrative Coach Professional: </p><p> </p><p><strong>Nominees</strong></p><ol><li><a href="https://chocolatezen.ca/about/">Chocolate Zen Bakery</a>: Betty Lai, Douglas Krahn and Barbara Rudiak: we spoke with Barbar</li><li><a href="https://www.goodfortunebarbers.com">Good Fortune Barbershop</a>: Sam Rivait and Cait Bousfield</li><li><a href="https://loaskin.com/pages/who-we-are">LOA skincare</a>: Tyler Yang and Spencer Angeltvedt  </li></ol><p><strong>Artist: </strong></p><p><a href="https://www.visiondrag.ca/mona-moore%20">Mona Moore</a>:</p><p><br><strong>Song: </strong><a href="https://open.spotify.com/album/48onz6YP0p35lI5WsN1Dtb"><strong>Slay</strong></a></p><p> <br><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Recently The Senate passed bipartisan legislation to protect same-sex marriages, an extraordinary sign of shifting national politics in the United States on the issue and a measure of relief for the hundreds of thousands of same-sex couples who have married since the Supreme Court’s 2015 decision that legalized gay marriage nationwide.  The fact that this right could have been taken away is astonishing but real.<br>Breaking down barriers through good conversations is one way to continue to make progress and create a safer more accepting world.  </p><p>In this episode, we talk to small businesses that are doing just that, showing resiliency, inclusivity and kindness.  This country is built on small businesses.  Let’s listen to the stories of small businesses supporting our 2SLGBTQIA+ community.</p><p><strong>Guest</strong>: <a href="%20https://www.thomaskevindolan.com">Thomas Kevin Dolan</a>: Master Integrative Coach Professional: </p><p> </p><p><strong>Nominees</strong></p><ol><li><a href="https://chocolatezen.ca/about/">Chocolate Zen Bakery</a>: Betty Lai, Douglas Krahn and Barbara Rudiak: we spoke with Barbar</li><li><a href="https://www.goodfortunebarbers.com">Good Fortune Barbershop</a>: Sam Rivait and Cait Bousfield</li><li><a href="https://loaskin.com/pages/who-we-are">LOA skincare</a>: Tyler Yang and Spencer Angeltvedt  </li></ol><p><strong>Artist: </strong></p><p><a href="https://www.visiondrag.ca/mona-moore%20">Mona Moore</a>:</p><p><br><strong>Song: </strong><a href="https://open.spotify.com/album/48onz6YP0p35lI5WsN1Dtb"><strong>Slay</strong></a></p><p> <br><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Jan 2023 04:59:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/9eab5301/5c104503.mp3" length="120005966" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cwj2k8tOnNWQiNkafdcUYOeeWnMo86-w3yvMbqjWjM4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNjk4Mzkv/MTY3Mzk4ODQ5Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2999</itunes:duration>
      <itunes:summary>In this episode, we talk to small businesses that are showing resiliency, inclusivity and kindness.  This country is built on small businesses.  These are the stories of small businesses supporting our 2SLGBTQIA+ community.</itunes:summary>
      <itunes:subtitle>In this episode, we talk to small businesses that are showing resiliency, inclusivity and kindness.  This country is built on small businesses.  These are the stories of small businesses supporting our 2SLGBTQIA+ community.</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Preview of: 2SLGBTQIA+ Supportive Businesses</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:title>Preview of: 2SLGBTQIA+ Supportive Businesses</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">ea8a9191-6fbc-4147-9092-728e3cc52c7f</guid>
      <link>https://share.transistor.fm/s/109dd48b</link>
      <description>
        <![CDATA[<p>Recently The Senate passed bipartisan legislation to protect same-sex marriages, an extraordinary sign of shifting national politics in the United States on the issue and a measure of relief for the hundreds of thousands of same-sex couples who have married since the Supreme Court’s 2015 decision that legalized gay marriage nationwide.  The fact that this right could have been taken away is astonishing but real.<br>Breaking down barriers through good conversations is one way to continue to make progress and create a safer more accepting world. </p><p>In this episode, we talk to small businesses that are doing just that, showing resiliency, inclusivity and kindness.  This country is built on small businesses.  Let’s listen to the stories of small businesses supporting our 2SLGBTQIA+ community.</p><p><strong>Guest</strong>: <a href="https://www.thomaskevindolan.com/">Thomas Kevin Dolan</a>: Master Integrative Coach Professional: </p><p> </p><p><strong>Nominees</strong></p><ol><li><a href="https://chocolatezen.ca/about/">Chocolate Zen Bakery</a>: Betty Lai, Douglas Krahn and Barbara Rudiak: we spoke with Barbar</li><li><a href="https://www.goodfortunebarbers.com/">Good Fortune Barbershop</a>: Sam Rivait and Cait Bousfield</li><li><a href="https://loaskin.com/pages/who-we-are">LOA skincare</a>: Tyler Yang and Spencer Angeltvedt  </li></ol><p><strong>Artist: </strong></p><p><a href="https://www.visiondrag.ca/mona-moore">Mona Moore</a>:</p><p><br><strong>Song: </strong><a href="https://open.spotify.com/album/48onz6YP0p35lI5WsN1Dtb"><strong>Slay</strong></a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Recently The Senate passed bipartisan legislation to protect same-sex marriages, an extraordinary sign of shifting national politics in the United States on the issue and a measure of relief for the hundreds of thousands of same-sex couples who have married since the Supreme Court’s 2015 decision that legalized gay marriage nationwide.  The fact that this right could have been taken away is astonishing but real.<br>Breaking down barriers through good conversations is one way to continue to make progress and create a safer more accepting world. </p><p>In this episode, we talk to small businesses that are doing just that, showing resiliency, inclusivity and kindness.  This country is built on small businesses.  Let’s listen to the stories of small businesses supporting our 2SLGBTQIA+ community.</p><p><strong>Guest</strong>: <a href="https://www.thomaskevindolan.com/">Thomas Kevin Dolan</a>: Master Integrative Coach Professional: </p><p> </p><p><strong>Nominees</strong></p><ol><li><a href="https://chocolatezen.ca/about/">Chocolate Zen Bakery</a>: Betty Lai, Douglas Krahn and Barbara Rudiak: we spoke with Barbar</li><li><a href="https://www.goodfortunebarbers.com/">Good Fortune Barbershop</a>: Sam Rivait and Cait Bousfield</li><li><a href="https://loaskin.com/pages/who-we-are">LOA skincare</a>: Tyler Yang and Spencer Angeltvedt  </li></ol><p><strong>Artist: </strong></p><p><a href="https://www.visiondrag.ca/mona-moore">Mona Moore</a>:</p><p><br><strong>Song: </strong><a href="https://open.spotify.com/album/48onz6YP0p35lI5WsN1Dtb"><strong>Slay</strong></a></p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Jan 2023 13:05:36 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/109dd48b/fa1bb08c.mp3" length="1023122" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>61</itunes:duration>
      <itunes:summary>On our next episode, we talk to small businesses that are showing resiliency, inclusivity and kindness.  This country is built on small businesses.  These are the stories of small businesses supporting our 2SLGBTQIA+ community.</itunes:summary>
      <itunes:subtitle>On our next episode, we talk to small businesses that are showing resiliency, inclusivity and kindness.  This country is built on small businesses.  These are the stories of small businesses supporting our 2SLGBTQIA+ community.</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Food For Thought</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Food For Thought</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">88fac83c-9662-466b-abb6-7491c3f1ac03</guid>
      <link>https://share.transistor.fm/s/ecf92413</link>
      <description>
        <![CDATA[<p>On our first episode of season 2, we explore Canada's food system. The different forms of farming, how it sustains our environment and supports our economy. In 2021, the whole agriculture and agri-food system employed 2.1 million people, provided 1 in 9 jobs in Canada and generated $134.9 billion. In this episode, we explore the importance farming plays in small businesses.</p><p><strong>Featured on this episode:</strong></p><ul><li><a href="https://www.birchandboar.com/">Birch &amp; Boar</a> Charcuterie and Provisions: William Miller</li><li><a href="https://koveocean.com/">Kove Ocean Foods</a><em> </em>powered by Cascadia Seaweed: Desirée Dupuis </li><li><a href="https://rainmakerwines.com/">Rainmaker Wines</a>: Caroline Schaller</li><li><a href="http://goodfish.co/">GoodFish.co</a>: Fraser MacDonald, Owner and Captain</li></ul><p><strong>Guest:</strong> Mary Robinson: President of <a href="https://www.cfa-fca.ca/">CFA</a> (Canadian Federation of Agriculture)</p><p> </p><p><strong>Artist:</strong> <br><a href="http://shawnaustinmusic.com/">Shawn Austin</a></p><p><br><strong>Song: </strong>Tailgate to Heaven </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On our first episode of season 2, we explore Canada's food system. The different forms of farming, how it sustains our environment and supports our economy. In 2021, the whole agriculture and agri-food system employed 2.1 million people, provided 1 in 9 jobs in Canada and generated $134.9 billion. In this episode, we explore the importance farming plays in small businesses.</p><p><strong>Featured on this episode:</strong></p><ul><li><a href="https://www.birchandboar.com/">Birch &amp; Boar</a> Charcuterie and Provisions: William Miller</li><li><a href="https://koveocean.com/">Kove Ocean Foods</a><em> </em>powered by Cascadia Seaweed: Desirée Dupuis </li><li><a href="https://rainmakerwines.com/">Rainmaker Wines</a>: Caroline Schaller</li><li><a href="http://goodfish.co/">GoodFish.co</a>: Fraser MacDonald, Owner and Captain</li></ul><p><strong>Guest:</strong> Mary Robinson: President of <a href="https://www.cfa-fca.ca/">CFA</a> (Canadian Federation of Agriculture)</p><p> </p><p><strong>Artist:</strong> <br><a href="http://shawnaustinmusic.com/">Shawn Austin</a></p><p><br><strong>Song: </strong>Tailgate to Heaven </p><p><strong>About Amplify<br></strong>Amplify Canada is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. We also feature an emerging local Canadian Artist we think you'll enjoy. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Dec 2022 04:31:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/ecf92413/a89b4618.mp3" length="108619794" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/r7rtDdgVd4fT_7xxl_tub7gzVBn6VnuahN3_k3UypZU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExMzQ3ODkv/MTY3MTA0MTQxMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2715</itunes:duration>
      <itunes:summary>On our first episode of season 2, we explore Canada's food system. The different forms of farming, how it sustains our environment and supports our economy. In 2021, the whole agriculture and agri-food system employed 2.1 million people, provided 1 in 9 jobs in Canada and generated $134.9 billion. In this episode, we explore the importance farming plays in small businesses.</itunes:summary>
      <itunes:subtitle>On our first episode of season 2, we explore Canada's food system. The different forms of farming, how it sustains our environment and supports our economy. In 2021, the whole agriculture and agri-food system employed 2.1 million people, provided 1 in 9 j</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Season 2 Preview</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:title>Season 2 Preview</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">222fbb28-3fdc-49e1-9bbe-f38ce0f51fed</guid>
      <link>https://share.transistor.fm/s/6779bc70</link>
      <description>
        <![CDATA[<p>Welcome to season 2 of Amplify Canada! This is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories…welcome to Amplify Canada season 2!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to season 2 of Amplify Canada! This is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories…welcome to Amplify Canada season 2!</p>]]>
      </content:encoded>
      <pubDate>Wed, 14 Dec 2022 08:20:48 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/6779bc70/58d379c5.mp3" length="3452558" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/2b339aMLXZTJY3aT_2eYWK822aa5eyz1JVg156qo9As/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExMzQ1NjMv/MTY3MTAzNTIyMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>85</itunes:duration>
      <itunes:summary>On our first episode of season 2, we explore Canada's food system. The different forms of farming, how it sustains our environment and supports our economy. In 2021, the whole agriculture and agri-food system employed 2.1 million people, provided 1 in 9 jobs in Canada and generated $134.9 billion. In this episode, we explore the importance farming plays in small businesses.</itunes:summary>
      <itunes:subtitle>On our first episode of season 2, we explore Canada's food system. The different forms of farming, how it sustains our environment and supports our economy. In 2021, the whole agriculture and agri-food system employed 2.1 million people, provided 1 in 9 j</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Best of Season One</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Best of Season One</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a7db061f-cf49-401f-9a6f-5026be7c0c42</guid>
      <link>https://share.transistor.fm/s/9507b266</link>
      <description>
        <![CDATA[<p>We look back and reflect on some of the memorable moments of the first season of Amplify Canada. We talked, listened, and were inspired and moved by Canadian small business resiliency. It’s been quite a year, the pandemic pushed back even harder, closing countless businesses but those businesses that persevered, gave back, and found new ways of doing business.  Listen as we reflect on some of the stories that captured our hearts and made us think about the vital piece small businesses play in our economy. This country is built on small businesses.  These are the stories of the changes people have made, the resiliency they have shown, and the inspiration that got them there.</p><p><strong>Featured on this episode:</strong></p><p><br><strong>Episode 3: Indigenous Ingenuity </strong></p><p>Craig Stevens – <a href="%20https://www.wolfpackapparel.ca%20">Wolf Pack Apparel</a></p><p><br><strong>Episode</strong> <strong>4: Pandemic Generosity<br></strong>Dave Lawrence – <a href="%20https://www.that50sbarbershop.com/">That 50’s Barbershop</a><br>Fatima Molu and her kids, Ammar and Asiyah –<a href="https://kidswhocareinternational.com/"> Kids Who Care International</a></p><p><br><strong>Episode</strong> <strong>5:</strong> <strong>Perseverance and Hope<br></strong>Bobby Mottola – Mottola Grocery: @mottolagrocery On Instagram </p><p><strong>Episode</strong> <strong>6 The Resilience of Canada’s Tourism Industry</strong> <br>Erian Baxter – <a href="%20https://www.deepcovekayak.com/%20">Deep Cove Kayaking</a> </p><p><strong>Episode 7:</strong> Small is the New Big: How big business is supporting small business.<br>Darrell Jones – President of <a href="https://www.saveonfoods.com%20">Save-on-Foods</a></p><p><br><strong>Episode 8: All in The Family<br></strong>Daniel and Amy- <a href="https://m.facebook.com/groups/379082706843823/">Daniel’s Dill Dip</a></p><p><strong>Episode 9: Women who Rock!<br></strong>Darcy Hortness and Mary Rapier – Oceano Cleaning Services: <a href="http://oceanocleaning.ca/">http://oceanocleaning.ca/</a></p><p><br><strong>Featured Artist <br></strong><a href="https://www.celeighcardinal.com">Celeigh Cardinal</a><br><strong>Song<br></strong><a href="%20https://open.spotify.com/album/3RfIWUxnajqsHTSJaEobNZ?si=dj7V84a-TSKw6JEMcPPgsQ">There ain’t no way </a></p><p><br></p><p><strong>Amplify Canada</strong> is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We look back and reflect on some of the memorable moments of the first season of Amplify Canada. We talked, listened, and were inspired and moved by Canadian small business resiliency. It’s been quite a year, the pandemic pushed back even harder, closing countless businesses but those businesses that persevered, gave back, and found new ways of doing business.  Listen as we reflect on some of the stories that captured our hearts and made us think about the vital piece small businesses play in our economy. This country is built on small businesses.  These are the stories of the changes people have made, the resiliency they have shown, and the inspiration that got them there.</p><p><strong>Featured on this episode:</strong></p><p><br><strong>Episode 3: Indigenous Ingenuity </strong></p><p>Craig Stevens – <a href="%20https://www.wolfpackapparel.ca%20">Wolf Pack Apparel</a></p><p><br><strong>Episode</strong> <strong>4: Pandemic Generosity<br></strong>Dave Lawrence – <a href="%20https://www.that50sbarbershop.com/">That 50’s Barbershop</a><br>Fatima Molu and her kids, Ammar and Asiyah –<a href="https://kidswhocareinternational.com/"> Kids Who Care International</a></p><p><br><strong>Episode</strong> <strong>5:</strong> <strong>Perseverance and Hope<br></strong>Bobby Mottola – Mottola Grocery: @mottolagrocery On Instagram </p><p><strong>Episode</strong> <strong>6 The Resilience of Canada’s Tourism Industry</strong> <br>Erian Baxter – <a href="%20https://www.deepcovekayak.com/%20">Deep Cove Kayaking</a> </p><p><strong>Episode 7:</strong> Small is the New Big: How big business is supporting small business.<br>Darrell Jones – President of <a href="https://www.saveonfoods.com%20">Save-on-Foods</a></p><p><br><strong>Episode 8: All in The Family<br></strong>Daniel and Amy- <a href="https://m.facebook.com/groups/379082706843823/">Daniel’s Dill Dip</a></p><p><strong>Episode 9: Women who Rock!<br></strong>Darcy Hortness and Mary Rapier – Oceano Cleaning Services: <a href="http://oceanocleaning.ca/">http://oceanocleaning.ca/</a></p><p><br><strong>Featured Artist <br></strong><a href="https://www.celeighcardinal.com">Celeigh Cardinal</a><br><strong>Song<br></strong><a href="%20https://open.spotify.com/album/3RfIWUxnajqsHTSJaEobNZ?si=dj7V84a-TSKw6JEMcPPgsQ">There ain’t no way </a></p><p><br></p><p><strong>Amplify Canada</strong> is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Aug 2022 03:04:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/9507b266/7e40cce1.mp3" length="105804823" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2643</itunes:duration>
      <itunes:summary>We look back and reflect on some of the memorable moments of the first season of Amplify Canada. We talked, listened, and were inspired and moved by Canadian small business resiliency. It’s been quite a year - the pandemic pushed back even harder, closing countless businesses but those businesses that persevered, gave back and found new ways of doing business.  Listen as we reflect on some of the stories that captured our hearts and made us think about the vital piece small businesses play in our economy. This country is built on small businesses.  These are the stories of the changes people have made, the resiliency they have shown, and the inspiration that got them there.</itunes:summary>
      <itunes:subtitle>We look back and reflect on some of the memorable moments of the first season of Amplify Canada. We talked, listened, and were inspired and moved by Canadian small business resiliency. It’s been quite a year - the pandemic pushed back even harder, closing</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Reinvention</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Reinvention</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b2eb6e5-fd4b-4853-97b2-8dedd1144c39</guid>
      <link>https://share.transistor.fm/s/377af78a</link>
      <description>
        <![CDATA[<p>On this episode, we explore the re-invention of business. This country is built on small businesses.  These are the stories of the changes people have made and the new small businesses emerging because of re-invention.  </p><p><strong>Featured on this episode</strong></p><ul><li><strong> Suzie Yorke: </strong>Founder of <a href="%20https://lovegoodfats.com/pages/our-story">Love Good Fats</a><strong><em> </em></strong></li><li><strong>Devin Goss: </strong>Owner of<em> </em><a href="https://www.bprecycling.ca/">BluPlanet Recycling</a></li><li><strong>Janel Zolinski</strong>: Owner of <a href="https://www.diaperhero.ca">2-Diaper Hero</a></li><li><strong>Jaide and Joel</strong>: Owners of <a href="https://www.jaideandjoelsbakingco.com/%20%20"><strong>Jaide and Joels Baking Co.</strong></a></li></ul><p><strong>Artist: </strong><a href="https://fkarayne.com/about"><strong>FKA Rayne</strong></a><strong> <br></strong>Alt-pop singer and songwriter FKA Rayne has had an unusual career path compared to most musicians. At 17 she flew across the country to play pre-show for Billie Eilish, four months before she’d release her debut single. At 18, she was the face of Amazon music’s ‘Artists to watch 2020’ list for her song ‘Bored’, and now 20, FKA Rayne is learning what it means to make the music she loves.</p><p><br><strong>Amplify Canada</strong> is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode, we explore the re-invention of business. This country is built on small businesses.  These are the stories of the changes people have made and the new small businesses emerging because of re-invention.  </p><p><strong>Featured on this episode</strong></p><ul><li><strong> Suzie Yorke: </strong>Founder of <a href="%20https://lovegoodfats.com/pages/our-story">Love Good Fats</a><strong><em> </em></strong></li><li><strong>Devin Goss: </strong>Owner of<em> </em><a href="https://www.bprecycling.ca/">BluPlanet Recycling</a></li><li><strong>Janel Zolinski</strong>: Owner of <a href="https://www.diaperhero.ca">2-Diaper Hero</a></li><li><strong>Jaide and Joel</strong>: Owners of <a href="https://www.jaideandjoelsbakingco.com/%20%20"><strong>Jaide and Joels Baking Co.</strong></a></li></ul><p><strong>Artist: </strong><a href="https://fkarayne.com/about"><strong>FKA Rayne</strong></a><strong> <br></strong>Alt-pop singer and songwriter FKA Rayne has had an unusual career path compared to most musicians. At 17 she flew across the country to play pre-show for Billie Eilish, four months before she’d release her debut single. At 18, she was the face of Amazon music’s ‘Artists to watch 2020’ list for her song ‘Bored’, and now 20, FKA Rayne is learning what it means to make the music she loves.</p><p><br><strong>Amplify Canada</strong> is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Jul 2022 03:00:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/377af78a/493d9515.mp3" length="113479991" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2835</itunes:duration>
      <itunes:summary>On this episode, we explore the reinvention of business. This country is built on small businesses.  These are the stories about the changes people have made and the new small businesses emerging because of reinvention.  </itunes:summary>
      <itunes:subtitle>On this episode, we explore the reinvention of business. This country is built on small businesses.  These are the stories about the changes people have made and the new small businesses emerging because of reinvention.  </itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Business Success Online</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Business Success Online</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eae7f562-fd10-456b-872d-dcbf5b3da875</guid>
      <link>https://share.transistor.fm/s/5df84dba</link>
      <description>
        <![CDATA[<p>On this episode, we explore the importance technology plays in business. The Canadian Federation of Independent Businesses’ data shows fourteen percent of small firms say they are considering declaring bankruptcy or winding up their businesses.  To break it down a bit better, the number of threatened businesses could be as high as 222,000, depending on how the coming months unfold, jeopardizing potentially, close to 3M jobs.  </p><p><br>There is no doubt that the pandemic has forever changed how we work and do business.  We have become connoisseurs of technology and it is here to stay. This country is built on small businesses.  These are the stories of the changing face of technology and its key to the survival of Canadian small businesses.</p><p><br><strong>Featured on this episode</strong></p><ol><li><a href="https://www.coldwater-communications.ca">Coldwater Communications</a>: Theodora Jean, Founder </li><li><a href="https://oxygenyogaandfitness.com/contact-kamloops/">OXYGEN</a> Kamloops: Lacey Christink owner and Ex-owner: Dina Mcleod    </li><li><a href="https://www.bakingwithcandice.com/">Baking With Candice</a>: Candice Funk  </li><li><a href="https://www.1fish2fish.ca/"> 1Fish 2fish</a> : Heather Jenkins      </li></ol><p><strong>Artist Featured</strong></p><p><br><a href="https://www.dearrouge.com/">Dear Rouge</a> is a JUNO Award-winning, Vancouver-based alternative rock band formed in 2012 by Drew and Danielle McTaggart. Dear Rouge is performing on Friday, July 22 at the Squamish Constellation Festival alongside JESSIA, July Talk and Lights.</p><p><br>The Squamish Constellation Festival runs from July 22-24 in In the heart of the Sea to Sky Corridor between Vancouver and Whistler, the festival brings world-class talent and a new on-site camping experience to a backdrop of stunning glacial vistas. Single-day tickets and weekend passes are available now at <a href="http://constellationfest.ca">constellationfest.ca</a>. </p><p><br></p><p><strong>Amplify Canada</strong> is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this episode, we explore the importance technology plays in business. The Canadian Federation of Independent Businesses’ data shows fourteen percent of small firms say they are considering declaring bankruptcy or winding up their businesses.  To break it down a bit better, the number of threatened businesses could be as high as 222,000, depending on how the coming months unfold, jeopardizing potentially, close to 3M jobs.  </p><p><br>There is no doubt that the pandemic has forever changed how we work and do business.  We have become connoisseurs of technology and it is here to stay. This country is built on small businesses.  These are the stories of the changing face of technology and its key to the survival of Canadian small businesses.</p><p><br><strong>Featured on this episode</strong></p><ol><li><a href="https://www.coldwater-communications.ca">Coldwater Communications</a>: Theodora Jean, Founder </li><li><a href="https://oxygenyogaandfitness.com/contact-kamloops/">OXYGEN</a> Kamloops: Lacey Christink owner and Ex-owner: Dina Mcleod    </li><li><a href="https://www.bakingwithcandice.com/">Baking With Candice</a>: Candice Funk  </li><li><a href="https://www.1fish2fish.ca/"> 1Fish 2fish</a> : Heather Jenkins      </li></ol><p><strong>Artist Featured</strong></p><p><br><a href="https://www.dearrouge.com/">Dear Rouge</a> is a JUNO Award-winning, Vancouver-based alternative rock band formed in 2012 by Drew and Danielle McTaggart. Dear Rouge is performing on Friday, July 22 at the Squamish Constellation Festival alongside JESSIA, July Talk and Lights.</p><p><br>The Squamish Constellation Festival runs from July 22-24 in In the heart of the Sea to Sky Corridor between Vancouver and Whistler, the festival brings world-class talent and a new on-site camping experience to a backdrop of stunning glacial vistas. Single-day tickets and weekend passes are available now at <a href="http://constellationfest.ca">constellationfest.ca</a>. </p><p><br></p><p><strong>Amplify Canada</strong> is an initiative created by <a href="https://www.pattisonmedia.com/">Pattison Media</a> designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jun 2022 04:23:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/5df84dba/cb0e2f93.mp3" length="120582447" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>3013</itunes:duration>
      <itunes:summary>Business success in the new age of technology. There is no doubt the pandemic has forever changed the way we work and do business.  We have become connoisseurs of technology and it is here to stay.  On this episode, we explore the importance technology plays in business.</itunes:summary>
      <itunes:subtitle>Business success in the new age of technology. There is no doubt the pandemic has forever changed the way we work and do business.  We have become connoisseurs of technology and it is here to stay.  On this episode, we explore the importance technology pl</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Women Who Rock!</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Women Who Rock!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5d76fe59-494e-4f6d-8bb8-5764d919deea</guid>
      <link>https://share.transistor.fm/s/ffd02b8a</link>
      <description>
        <![CDATA[<p><strong>On this episode:<br></strong><br>Women play an important role in the economy, however, women-led businesses account for only 15.6 percent of small and medium enterprises in Canada. And then Covid hit, forcing sixty-two percent of female-led businesses to lay off more than 80 percent of their staff due to the pandemic, versus 45 percent of businesses overall. But despite what we hear in the news and despite some of the statistics, women are amazing, creative, driven, smart, persistent, and passionate people – and they make incredible business leaders.  </p><p>This country is built on small businesses.  These are the stories of the Woman who Rock – Canadian small business.</p><p><strong>Featured on this episode:</strong></p><ul><li><a href="http://www.oceanocleaning.ca">Oceano Cleaning</a>: Mary and Darcy </li><li><a href="http://www.ugsc.ca/">Universal Geomatics Solutions</a> Corp.: Jennifer Jackson</li><li><a href="https://www.everythingpodcasts.com">Everything Podcasts</a>: CEO Jennifer Smith</li></ul><p><strong>Artist:</strong></p><ul><li><a href="https://www.celeighcardinal.com/">Celeigh Cardinal</a> </li></ul><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this episode:<br></strong><br>Women play an important role in the economy, however, women-led businesses account for only 15.6 percent of small and medium enterprises in Canada. And then Covid hit, forcing sixty-two percent of female-led businesses to lay off more than 80 percent of their staff due to the pandemic, versus 45 percent of businesses overall. But despite what we hear in the news and despite some of the statistics, women are amazing, creative, driven, smart, persistent, and passionate people – and they make incredible business leaders.  </p><p>This country is built on small businesses.  These are the stories of the Woman who Rock – Canadian small business.</p><p><strong>Featured on this episode:</strong></p><ul><li><a href="http://www.oceanocleaning.ca">Oceano Cleaning</a>: Mary and Darcy </li><li><a href="http://www.ugsc.ca/">Universal Geomatics Solutions</a> Corp.: Jennifer Jackson</li><li><a href="https://www.everythingpodcasts.com">Everything Podcasts</a>: CEO Jennifer Smith</li></ul><p><strong>Artist:</strong></p><ul><li><a href="https://www.celeighcardinal.com/">Celeigh Cardinal</a> </li></ul><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 12 May 2022 03:00:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/ffd02b8a/83e6bf5e.mp3" length="120188823" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>3003</itunes:duration>
      <itunes:summary>This country is built on small businesses. Women play an important role in the economy, however, women-led businesses account for only 15.6 percent of small and medium enterprises in Canada. These are the stories of the Woman who Rock – Canadian small business.</itunes:summary>
      <itunes:subtitle>This country is built on small businesses. Women play an important role in the economy, however, women-led businesses account for only 15.6 percent of small and medium enterprises in Canada. These are the stories of the Woman who Rock – Canadian small bus</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>All In The Family</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>All In The Family</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">531f4a7a-ba42-4471-9f10-8f8913d79c95</guid>
      <link>https://share.transistor.fm/s/a31519f8</link>
      <description>
        <![CDATA[<p><strong>On this episode</strong></p><p>Statistics Canada states family-owned businesses account for 63.1 percent of all private sector firms in the Canadian economy and generated 48.9 percent of Canada's real Gross Domestic Product in the private sector, at $574.6 billion. More than 90 percent of the jobs supported by family-owned businesses, which equals 6.4 million are in small and medium-sized businesses. On this episode, we celebrate family businesses.</p><p><strong>Featured on this episode</strong></p><ul><li>Rod Schween, President of <a href="https://www.pattisonmedia.com/">Pattison Media</a></li><li><a href="https://popowichmeatcompany.ca/">Popowhich Meat Company</a></li><li><a href="https://www.danielsdilldip.ca">Daniel’s Dill Dip</a> </li><li><a href="https://www.thegiftloft.online/">The Gift Loft</a></li></ul><p><strong>Artist: </strong><a href="https://www.youtube.com/channel/UCg5CzD8LzUpw9syq3nTRvcQ/videos"><strong>Roslyn Witter</strong></a><strong></strong></p><p>Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this episode</strong></p><p>Statistics Canada states family-owned businesses account for 63.1 percent of all private sector firms in the Canadian economy and generated 48.9 percent of Canada's real Gross Domestic Product in the private sector, at $574.6 billion. More than 90 percent of the jobs supported by family-owned businesses, which equals 6.4 million are in small and medium-sized businesses. On this episode, we celebrate family businesses.</p><p><strong>Featured on this episode</strong></p><ul><li>Rod Schween, President of <a href="https://www.pattisonmedia.com/">Pattison Media</a></li><li><a href="https://popowichmeatcompany.ca/">Popowhich Meat Company</a></li><li><a href="https://www.danielsdilldip.ca">Daniel’s Dill Dip</a> </li><li><a href="https://www.thegiftloft.online/">The Gift Loft</a></li></ul><p><strong>Artist: </strong><a href="https://www.youtube.com/channel/UCg5CzD8LzUpw9syq3nTRvcQ/videos"><strong>Roslyn Witter</strong></a><strong></strong></p><p>Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Apr 2022 05:19:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/a31519f8/92a63a73.mp3" length="102556172" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2562</itunes:duration>
      <itunes:summary>What truly drives many family businesses is the sense of connection and identity the owners and their family members feel with the business. Big and small, from coast to coast, family businesses are part of every Canadian community. In this episode we celebrate the businesses that have thrived, keeping in "all in the family".</itunes:summary>
      <itunes:subtitle>What truly drives many family businesses is the sense of connection and identity the owners and their family members feel with the business. Big and small, from coast to coast, family businesses are part of every Canadian community. In this episode we cel</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Small is the New Big; How big business is supporting small business</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Small is the New Big; How big business is supporting small business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c318277a-4d9b-4c1e-af0a-f8d53026ce93</guid>
      <link>https://share.transistor.fm/s/bb305dad</link>
      <description>
        <![CDATA[<p><strong>In this episode</strong> <br>Small is the new big. We'll explore how big business is supporting small business across Canada. </p><p>The latest report from Statistics Canada reports the Canadian economy totaled 1.23 million employer businesses. Of these, 1.2 million (97.9 percent) were small businesses – a small business being defined as having 1 to 99 employees.</p><p>As we begin to shift into an endemic, we need to understand the need for small business and the important part we, the consumer, play.  What role business to business plays and how we need to care what we are buying and from where.  We will soon discover how entwined small and large businesses are and how the pandemic has bridged some gaps.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode</strong> <br>Small is the new big. We'll explore how big business is supporting small business across Canada. </p><p>The latest report from Statistics Canada reports the Canadian economy totaled 1.23 million employer businesses. Of these, 1.2 million (97.9 percent) were small businesses – a small business being defined as having 1 to 99 employees.</p><p>As we begin to shift into an endemic, we need to understand the need for small business and the important part we, the consumer, play.  What role business to business plays and how we need to care what we are buying and from where.  We will soon discover how entwined small and large businesses are and how the pandemic has bridged some gaps.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Mar 2022 05:00:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/bb305dad/114bd5a8.mp3" length="97842857" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2444</itunes:duration>
      <itunes:summary>In this episode, small is the new big. We'll explore how big business is supporting small business across Canada. </itunes:summary>
      <itunes:subtitle>In this episode, small is the new big. We'll explore how big business is supporting small business across Canada. </itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Resilience of Canada's Tourism Industry</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>The Resilience of Canada's Tourism Industry</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9654ce54-71dc-4f78-afbf-2353c8867fee</guid>
      <link>https://share.transistor.fm/s/39358811</link>
      <description>
        <![CDATA[<p><strong>On this episode:</strong></p><p>It was March of 2020, travel restrictions and border closures aimed at containing COVID-19, brought travel to and from Canada to a near standstill. In fact, the number of international arrivals to Canada from other countries fell by over 50 percent from February 2020, the largest single monthly drop since 1972. By the first week of April, most hotels were empty: with the hotel occupancy rate below 20% across Canada. </p><p><br>The Canadian government closed its international border and various restrictions on non-essential travel to and from Canada were in place for the remainder of the year and continued into 2021. Even domestic travel was affected by the closure of some provincial and territorial borders.  It has been a tough go. But, this country is built on small businesses.  These are the inspiring stories of the resiliency, creativity, and strength of Canadian tourism.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this episode:</strong></p><p>It was March of 2020, travel restrictions and border closures aimed at containing COVID-19, brought travel to and from Canada to a near standstill. In fact, the number of international arrivals to Canada from other countries fell by over 50 percent from February 2020, the largest single monthly drop since 1972. By the first week of April, most hotels were empty: with the hotel occupancy rate below 20% across Canada. </p><p><br>The Canadian government closed its international border and various restrictions on non-essential travel to and from Canada were in place for the remainder of the year and continued into 2021. Even domestic travel was affected by the closure of some provincial and territorial borders.  It has been a tough go. But, this country is built on small businesses.  These are the inspiring stories of the resiliency, creativity, and strength of Canadian tourism.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Feb 2022 03:00:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/39358811/59be17d6.mp3" length="102373221" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2557</itunes:duration>
      <itunes:summary>It was March of 2020, travel restrictions and border closures aimed at containing COVID-19, brought travel to and from Canada to a near standstill. But, this country is built on small businesses.  Listen to these inspiring stories of the resiliency, creativity, and strength of Canadian tourism.</itunes:summary>
      <itunes:subtitle>It was March of 2020, travel restrictions and border closures aimed at containing COVID-19, brought travel to and from Canada to a near standstill. But, this country is built on small businesses.  Listen to these inspiring stories of the resiliency, creat</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Perseverance and Hope</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Perseverance and Hope</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3d0c4304-0c24-4e7d-abc6-eaa897658a35</guid>
      <link>https://share.transistor.fm/s/3b3d02b9</link>
      <description>
        <![CDATA[<p><strong>On this episode:</strong><br>We all can have times of struggle, self-doubt, failure, and setbacks.  Over the last two years - we have had loved ones die, entire industries shut down, jobs disappear.  A worldwide picture of loss and sadness, loneliness and despair has been painted.  But simultaneously we are hearing stories of determination and optimism - finding the light at the end of the tunnel can change our trajectory. These are inspiring stories of perseverance and hope from Canada's small business owners.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.<br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this episode:</strong><br>We all can have times of struggle, self-doubt, failure, and setbacks.  Over the last two years - we have had loved ones die, entire industries shut down, jobs disappear.  A worldwide picture of loss and sadness, loneliness and despair has been painted.  But simultaneously we are hearing stories of determination and optimism - finding the light at the end of the tunnel can change our trajectory. These are inspiring stories of perseverance and hope from Canada's small business owners.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.<br></p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Jan 2022 04:00:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/3b3d02b9/8dfa3607.mp3" length="79553679" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>1987</itunes:duration>
      <itunes:summary>We all can have times of struggle, self-doubt, failure, and setbacks.  Over the last two years - we have had loved ones die, entire industries shut down, jobs disappear.  A worldwide picture of loss and sadness, loneliness and despair has been painted.  But simultaneously we are hearing stories of determination and optimism - finding the light at the end of the tunnel can change our trajectory. These are inspiring stories of perseverance and hope from Canada's small business owners.</itunes:summary>
      <itunes:subtitle>We all can have times of struggle, self-doubt, failure, and setbacks.  Over the last two years - we have had loved ones die, entire industries shut down, jobs disappear.  A worldwide picture of loss and sadness, loneliness and despair has been painted.  B</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Pandemic Generosity</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Pandemic Generosity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">63dc142a-50f4-47c2-ac4a-bd3a86cd5acb</guid>
      <link>https://share.transistor.fm/s/4862e11a</link>
      <description>
        <![CDATA[<p><strong>On this episode</strong><br>During the pandemic, around the world and here at home, we have witnessed acts of strength, courage, determination, understanding, perseverance, kindness and love personality, in response to community needs and in support of small businesses across the country.  On this episode, we share stories of incredible acts of kindness, of people from coast to coast showing their Pandemic Generosity.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this episode</strong><br>During the pandemic, around the world and here at home, we have witnessed acts of strength, courage, determination, understanding, perseverance, kindness and love personality, in response to community needs and in support of small businesses across the country.  On this episode, we share stories of incredible acts of kindness, of people from coast to coast showing their Pandemic Generosity.</p><p><strong>Amplify Canada</strong> is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Dec 2021 04:00:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/4862e11a/8ffc1907.mp3" length="98005139" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2448</itunes:duration>
      <itunes:summary>During the pandemic, around the world and here at home, we have witnessed acts of strength, courage, determination, understanding, perseverance, kindness and love personality, in response to community needs and in support of small businesses across the country.  On this episode, we share stories of incredible acts of kindness, of people from coast to coast showing their Pandemic Generosity.</itunes:summary>
      <itunes:subtitle>During the pandemic, around the world and here at home, we have witnessed acts of strength, courage, determination, understanding, perseverance, kindness and love personality, in response to community needs and in support of small businesses across the co</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Indigenous Ingenuity </title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Indigenous Ingenuity </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b005966f-8bfc-4482-a763-9f4ba285fd96</guid>
      <link>https://share.transistor.fm/s/f9fb2211</link>
      <description>
        <![CDATA[<p><strong>On this episode:</strong> We will delve into the success and struggles of indigenous businesses.  Stories of mothers and daughters, families and ideas that changed lives. The history Canadians don’t like to tell is that Canada’s nation-building has come at the expense of its Indigenous peoples and on top of Indigenous territories. Indigenous peoples’ place in the national narrative of the “birth” of Canada has been minimized and viewed as peripheral to the dominant culture’s stories. Slowly, painfully, change and accountability are being discussed, opening doors for healing along the way.</p><p>Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>On this episode:</strong> We will delve into the success and struggles of indigenous businesses.  Stories of mothers and daughters, families and ideas that changed lives. The history Canadians don’t like to tell is that Canada’s nation-building has come at the expense of its Indigenous peoples and on top of Indigenous territories. Indigenous peoples’ place in the national narrative of the “birth” of Canada has been minimized and viewed as peripheral to the dominant culture’s stories. Slowly, painfully, change and accountability are being discussed, opening doors for healing along the way.</p><p>Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories. </p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Nov 2021 05:00:00 -0800</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/f9fb2211/e435b8d3.mp3" length="106419835" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2659</itunes:duration>
      <itunes:summary>On this episode, we will share the success and struggles of indigenous businesses.  Stories of mothers and daughters, families and ideas that changed lives. Indigenous peoples’ place in the national narrative of the “birth” of Canada has been minimized and viewed as peripheral to the dominant culture’s stories. Slowly, painfully, change and accountability are being discussed, opening doors for healing along the way.</itunes:summary>
      <itunes:subtitle>On this episode, we will share the success and struggles of indigenous businesses.  Stories of mothers and daughters, families and ideas that changed lives. Indigenous peoples’ place in the national narrative of the “birth” of Canada has been minimized an</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Corner Stores</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Corner Stores</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d3cc6045-5e4c-47a8-9ddb-749b97e48371</guid>
      <link>https://share.transistor.fm/s/f3f9c30b</link>
      <description>
        <![CDATA[<p>Corner stores and small local neighborhood groceries hold many stories and memories. In this second episode of Amplify Canada, we talk to the memory makers, the owners and grocers who give so much to our communities.  </p><p><strong>Three stores and three stories:</strong>  The Superette, in Nanaimo, BC, owned by Gary Negrin, a classic tale, with a touch of drama; The Garden Market, in Victoria, BC, owned by Ryan Townsend, a story of transformation; and The Italian Centre Shop, in Edmonton, AB, owned by Teresa Spinelli, the story of an inheritance of more than a store.  </p><p>This episode also begins a new regular as we spotlight an amazing local independent musical talent. First up is Lola Parks, an indigenous soul, folk, pop singer-songwriter from Vancouver.  You experience her song “Dreamer” in this episode.  Her music is available on <a href="https://music.apple.com/ca/artist/lola-parks/470410481">iTunes</a>, <a href="https://open.spotify.com/artist/6gPWllhAge80xjKWbD7gQp">Spotify</a> and at <a href="https://www.lolaparks.com">www.lolaparks.com</a>.</p><p><strong>Amplify Canada</strong> is a 12-part, monthly podcast, that tells real stories of Canadians from Port Alberni, BC, to Winnipeg, Manitoba, and everywhere in between.  These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  The owner of a multi-generational grocery store, a favorite African Caribbean Cafe, a favorite clothing boutique, restaurant, pub, barbershop, auto repair or cab company, a single mother down the street who started a successful natural products business, the local tattoo artists, a local musician making an impact on their community… you get the idea.  Pattison Media developed this project to help support small businesses in Western Canada.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Corner stores and small local neighborhood groceries hold many stories and memories. In this second episode of Amplify Canada, we talk to the memory makers, the owners and grocers who give so much to our communities.  </p><p><strong>Three stores and three stories:</strong>  The Superette, in Nanaimo, BC, owned by Gary Negrin, a classic tale, with a touch of drama; The Garden Market, in Victoria, BC, owned by Ryan Townsend, a story of transformation; and The Italian Centre Shop, in Edmonton, AB, owned by Teresa Spinelli, the story of an inheritance of more than a store.  </p><p>This episode also begins a new regular as we spotlight an amazing local independent musical talent. First up is Lola Parks, an indigenous soul, folk, pop singer-songwriter from Vancouver.  You experience her song “Dreamer” in this episode.  Her music is available on <a href="https://music.apple.com/ca/artist/lola-parks/470410481">iTunes</a>, <a href="https://open.spotify.com/artist/6gPWllhAge80xjKWbD7gQp">Spotify</a> and at <a href="https://www.lolaparks.com">www.lolaparks.com</a>.</p><p><strong>Amplify Canada</strong> is a 12-part, monthly podcast, that tells real stories of Canadians from Port Alberni, BC, to Winnipeg, Manitoba, and everywhere in between.  These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  The owner of a multi-generational grocery store, a favorite African Caribbean Cafe, a favorite clothing boutique, restaurant, pub, barbershop, auto repair or cab company, a single mother down the street who started a successful natural products business, the local tattoo artists, a local musician making an impact on their community… you get the idea.  Pattison Media developed this project to help support small businesses in Western Canada.</p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Oct 2021 03:00:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/f3f9c30b/0e5ffbeb.mp3" length="102746629" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>2567</itunes:duration>
      <itunes:summary>Corner stores, and small local neighborhood groceries, hold many stories and memories. In this second episode of Amplify Canada, we talk to the memory makers, the owners and grocers who give so much to our communities.  </itunes:summary>
      <itunes:subtitle>Corner stores, and small local neighborhood groceries, hold many stories and memories. In this second episode of Amplify Canada, we talk to the memory makers, the owners and grocers who give so much to our communities.  </itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is Amplify Canada?</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>What is Amplify Canada?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">74e0cb7e-3a93-461c-bb06-f8673f26c8d6</guid>
      <link>https://share.transistor.fm/s/0f6c5696</link>
      <description>
        <![CDATA[<p><strong>Amplify Canada</strong> is a 12-part, monthly podcast, that tells real stories of Canadians from Port Alberni, BC, to Winnipeg, Manitoba, and everywhere in between.  These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  The owner of a multi-generational grocery store, a favorite African Caribbean Cafe, a favorite clothing boutique, restaurant, pub, barbershop, auto repair or cab company, a single mother down the street who started a successful natural products business, the local tattoo artists, a local musician making an impact on their community… you get the idea.  Pattison Media developed this project to help support small businesses in Western Canada. </p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Amplify Canada</strong> is a 12-part, monthly podcast, that tells real stories of Canadians from Port Alberni, BC, to Winnipeg, Manitoba, and everywhere in between.  These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  The owner of a multi-generational grocery store, a favorite African Caribbean Cafe, a favorite clothing boutique, restaurant, pub, barbershop, auto repair or cab company, a single mother down the street who started a successful natural products business, the local tattoo artists, a local musician making an impact on their community… you get the idea.  Pattison Media developed this project to help support small businesses in Western Canada. </p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Sep 2021 04:00:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/0f6c5696/e587b7a1.mp3" length="65808444" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>1643</itunes:duration>
      <itunes:summary>In the big launch podcast, we totally lucked out and have two great stories.  The first is told by Pattison Media President Rod Schween and explains why he and his team came up with Amplify Canada. Let’s just say this is a project that comes from a big heart.  In part two, we have what we consider a historic interview with iconic, 92-year old businessman James (Jimmy) Pattison, the ultimate small business to empire-building success story.  </itunes:summary>
      <itunes:subtitle>In the big launch podcast, we totally lucked out and have two great stories.  The first is told by Pattison Media President Rod Schween and explains why he and his team came up with Amplify Canada. Let’s just say this is a project that comes from a big he</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Amplify Canada Preview</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:title>Amplify Canada Preview</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
      <guid isPermaLink="false">a313a243-a4f7-4f70-a05e-ee30df9ffdf3</guid>
      <link>https://share.transistor.fm/s/00a465cc</link>
      <description>
        <![CDATA[<p>Amplify Canada is a 12-part, monthly podcast, arriving every second Thursday, that tells real stories of Canadians from Port Alberni, BC, to Winnipeg, Manitoba, and everywhere in between.  These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  The owner of a multi-generational grocery store, a favorite African Caribbean Cafe, a favorite clothing boutique, restaurant, pub, barbershop, auto repair or cab company, a single mother down the street who started a successful natural products business, the local tattoo artists… you get the idea.  Pattison Media developed this project to help support small businesses in Western Canada.  </p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Amplify Canada is a 12-part, monthly podcast, arriving every second Thursday, that tells real stories of Canadians from Port Alberni, BC, to Winnipeg, Manitoba, and everywhere in between.  These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  The owner of a multi-generational grocery store, a favorite African Caribbean Cafe, a favorite clothing boutique, restaurant, pub, barbershop, auto repair or cab company, a single mother down the street who started a successful natural products business, the local tattoo artists… you get the idea.  Pattison Media developed this project to help support small businesses in Western Canada.  </p><p>Visit <a href="https://pattisonmedia.com/amplify/">Pattison Media</a> to learn more about this very special project of hope, community, and the Canadian spirit.</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Sep 2021 04:00:00 -0700</pubDate>
      <author>Pattison Media</author>
      <enclosure url="https://media.transistor.fm/00a465cc/dc0ebe79.mp3" length="9596147" type="audio/mpeg"/>
      <itunes:author>Pattison Media</itunes:author>
      <itunes:duration>238</itunes:duration>
      <itunes:summary>This podcast is just a small part of a big project with a large heart, Amplify Canada. These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on every day.  For more information on the project, go to pattsionmedia.com.  Or listen along, as we present a new episode every second Thursday of the month for a year!  </itunes:summary>
      <itunes:subtitle>This podcast is just a small part of a big project with a large heart, Amplify Canada. These are stories of invention, overcoming adversity, coming together, creativity and hope; stories of the diverse and varied business owners that Canadians rely on eve</itunes:subtitle>
      <itunes:keywords>small business, supporting communities, inspiration stories</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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