All About the Insight

SE01E12 - Unlocking Insights : The Key to Business Success | Kelvin Waters | AATI Podcast

Alex Culshaw — Thu, 04 Sep 2025 08:10:00 +0100

In this conversation, Kelvin Waters, an Automation Designer at Lloyds Banking Group, shares his journey in the insights field and discusses the critical role of insights in business decision-making. He emphasizes the importance of storytelling in conveying insights and the evolving landscape of data analysis, particularly with the integration of AI. Kelvin highlights the challenges faced in data collection and analysis, the need for collaboration, and the future potential of AI in enhancing customer experiences. He concludes with insights on building trust in AI and the significance of understanding customer perspectives in driving business change.

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Alex and the All About The Insight podcast team

Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

Listen to All About The Insight on these podcast platforms:
Spotify: https://open.spotify.com/show/5frZSc96MI6oboW1vBEE8l
Apple Podcasts: https://podcasts.apple.com/us/podcast/all-about-the-insight/id1807737893
Amazon Podcasts: https://music.amazon.com/podcasts/b10803c6-b885-488e-9cf9-4704db8f0328

#allabouttheinsight #marketingpodcast #audienceinsights #customerbehavior #consumertrends #brandstrategy #researchleadership #mediastrategy #insightdrivendecisions #marketingintelligence #businessgrowth #datadrivenmarketing #branddevelopment #alexculshaw #audiencecollective #sparkfm
All About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.

SE01E11 - The Impact of Data in Shaping Customer Experience | Disha Kameldeep | AATI Podcast

Alex Culshaw — Thu, 04 Sep 2025 08:07:00 +0100

In this episode, Disha Kameldeep, a Senior Data Analyst at Allianz, shares her journey and insights into the importance of customer journey data in understanding consumer behavior. She discusses how Allianz integrates data analysis to provide value to customers, particularly in the insurance sector. Disha emphasizes the role of AI in analyzing customer feedback while highlighting the necessity of human insight. The conversation also covers the evolution of customer expectations, the significance of loyalty programs, and the challenges of communicating insights effectively within a business context. Disha concludes with thoughts on the future of insights and the importance of actionable outcomes.

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Alex and the All About The Insight podcast team

Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

SE01E10 - AI : The Next Insights Revolution | Patrick Brennan | AATI Podcast

Alex Culshaw — Thu, 04 Sep 2025 08:00:00 +0100

In this episode, Patrick Brennan, Strategy Director at Studio Arrete, discusses the importance of insights in business decision-making. He shares his journey, the role of insights in strategy, and the creative methods used for data collection. The conversation also covers building meaningful connections with audiences, measuring the impact of insights, and the challenges faced in applying insights effectively. Finally, they explore the future of insights in the context of AI and how to make insights matter more in a commercial sense.

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Alex and the All About The Insight podcast team

Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

SE01E09 - Embedding Insights for Change | Nina Illingworth | AATI Podcast

Alex Culshaw — Thu, 10 Jul 2025 08:00:00 +0100

In this episode of All About the Insight, Nina Illingworth, Director of Insight and Co-creation at ICE Creates, shares her journey and insights into the importance of behavioural science in public health. She discusses the role of insights in influencing behaviour for the better, particularly in marginalised communities. Nina emphasises the need for actionable insights and the integration of behavioural science to understand and address public health challenges. The conversation also touches on the future of insights, the impact of AI, and the necessity for continuous adaptation in methodologies.

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Alex and the All About The Insight podcast team

Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

SE01E08 - Empowering Clients Through Insights | Alice Flannery | AATI Podcast

Alex Culshaw — Thu, 26 Jun 2025 08:00:00 +0100

In this podcast episode, Alice Flannery, Associate Insight Director at Think Stylist, shares her journey in the field of consumer insights, discussing her experiences in both in-house and agency roles. She highlights the importance of understanding Gen Z and millennial women, the challenges of integrating insights into business practices, and the evolving role of AI in the insights industry. Alice emphasizes the need for effective communication of insights and the significance of embedding them into decision-making processes to ensure they matter more in business contexts.

#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour

SE01E07 - The Psychology Behind Consumer Behaviour | Tom Saunders | AATI Podcast

Alex Culshaw — Thu, 05 Jun 2025 08:00:00 +0100

In this episode of All About The Insight, Tom Saunders, Consumer Insights Lead at Energy Systems Catapult, shares his journey and insights into the importance of consumer behaviour in the energy sector. He discusses the challenges of understanding and influencing consumer behaviour, particularly among low-income and vulnerable consumers, and emphasises the need for effective evaluation of insights to demonstrate their value. Tom also highlights the significance of simplifying behavioural models for clients and the role of insights in driving behavioural change. The conversation concludes with reflections on key lessons learned and the future of the insights industry.

#insights #consumerinsights #behaviouralchange #energysystems #evaluation #pychology #insightsindustry #frameworks #energytransition #vulnerableconsumers #insightsimpact

SE01E06 - Insights are the Drivers for Everything | Alice Bresciani | AATI Podcast

Alex Culshaw — Thu, 22 May 2025 08:00:00 +0100

In this episode of All About the Insight, Alex Culshaw interviews Alice Bresciani, Insight Director at Yonder Consulting. They discuss Alice's journey in the insights industry, the importance of storytelling in insights, building trust with clients, and the role of insights in making better business decisions. Alice shares her experiences with embedding insights within organisations, the challenges of budgeting for insights, and her thoughts on the future of the insights industry in a rapidly changing landscape.

Fins Alice on Linkedin: https://www.linkedin.com/in/alice-bresciani-657bb29/?originalSubdomain=uk

#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour

SE01E05 - The Art of STorytelling in Market Research | Tom Wakeman | AATI Podcast

Alex Culshaw — Thu, 08 May 2025 08:00:00 +0100

In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships and embedding insights within organizations. He also explores the role of AI in enhancing insights and the need for insights professionals to communicate effectively with clients to drive actionable outcomes.

Find Tom on Linkedin: https://www.linkedin.com/in/tom-wakeman/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

SE01E04 - The Future of Pensions and Insights | Catherine Foot | AATI Podcast

Alex Culshaw — Thu, 01 May 2025 08:00:00 +0100

In this episode of All About The Insights, host Alex Culshaw speaks with Catherine Foot, Director at Phoenix Insights, about her journey in the insights industry, the evolution of pensions and retirement savings, and the importance of research in understanding consumer behaviour. They discuss the challenges of communicating insights effectively, the role of data quality, and the future of the insights industry. Catherine emphasizes the need for clarity in research, the significance of collaboration, and the critical question of how insights can drive meaningful change in business strategy.

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

SE01E03 - AI, Insights, and Better Decisions | Owen Hathway | AATI Podcast

Alex Culshaw — Thu, 24 Apr 2025 08:00:00 +0100

In this episode of All About The Insight, Owen Hathway, Assistant Director of Insights, Policy and Public Affairs at Sport Wales, shares his unique journey into the insights field, emphasising the importance of effective communication and the integration of insights into decision-making processes. He discusses the current setup of the insights function at Sport Wales, the challenges of measuring impact, and the significance of storytelling in making insights relatable. Owen also offers valuable advice for future insights professionals and reflects on the potential impact of AI on the insights landscape.

Find Owen on LinkedIn: https://www.linkedin.com/in/owen-hathway-1b432558/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

SE01E02 - Good Insight is your Greatest Asset | Lucy Alexander | AATI Podcast

Alex Culshaw — Thu, 17 Apr 2025 08:00:00 +0100

In this episode of All About the Insights, Lucy Alexander, Director of Analytics and Insights at the Financial Times, shares her journey into the world of insights, emphasising the importance of understanding the voice of the customer and the power of insights in driving business decisions. She discusses the challenges of communicating insights effectively, the significance of data visualisation, and offers valuable advice for aspiring insights professionals. The conversation also touches on the evolving role of AI in the insights industry and the necessity of building trust and influence within organisations.
Find Lucy on Linkedin: https://www.linkedin.com/in/lucy-alexander-85706017/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

SE01E01 - The Power of Insights in Business Decision Making | Elli Siapkidou Ph.D. | AATI Podcast

Alex Culshaw — Thu, 10 Apr 2025 16:45:00 +0100

In this podcast episode, freelance researcher Elli Siapkidou, Ph.D. shares her journey from academia to the insights industry, discussing the importance of data analysis and storytelling in research. She highlights the challenges and successes faced in the insights sector, particularly in relation to ESG (Environmental, Social, and Governance) research. Ellie emphasises the need for businesses to embrace insights for informed decision-making and the evolving landscape of ESG metrics. The conversation also touches on the future of insights in light of technological advancements and the importance of grounding findings in factual data.

We hope you enjoyed this episode! Like and subscribe so you don't miss out on any insights.

- Alex and the AATI team

#allabouttheinsight #newpodcast #newepisode #insights #research #ESG #sustainability #freelancing #storytelling #dataanalysis #decisionmaking #businessstrategy #qualitativeresearch