Transistor (https://transistor.fm) https://feeds.transistor.fm/adtech-unwrapped Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue. © 2025 Aditude Inc. febcf7dc-d8b2-5d9b-83cf-bf00fa12a429 yes 34ddcaa0-8cc2-11f0-b0eb-8902e1079082 Trailer en Thu, 11 Dec 2025 09:28:34 -0500 Thu, 11 Dec 2025 09:29:40 -0500 https://img.transistorcdn.com/Ft4j5xhPtwXCn2Gh0A2sYAJSnJaGlRFVfIBTZeLlWg0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.jpg episodic Aditude Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue. Digital publishers are the backbone of the internet, and they deserve a playbook. adtech, ad tech, programmatic advertising, header bidding Jared Siegal trish@aditude.io No No 7 7 Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz) full 269d6757-1cec-4032-848e-ad0955c7d7b8 https://share.transistor.fm/s/30fb479d Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

]]> Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

]]> Thu, 11 Dec 2025 09:28:09 -0500 Aditude Aditude 2418 Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

]]> adtech, ad tech, programmatic advertising, header bidding No 6 6 Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium) full 2c7de945-b9b9-40fa-b4ba-26e2ec875d10 https://share.transistor.fm/s/3b0908c5 Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

]]> Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

]]> Thu, 20 Nov 2025 11:03:23 -0500 Aditude Aditude 1922 Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

]]> adtech, ad tech, programmatic advertising, header bidding No 5 5 Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media) full b8cb7c25-3e6f-49a8-b1cd-86c9403d3ee4 https://share.transistor.fm/s/fb35ce75 Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

]]> Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

]]> Wed, 05 Nov 2025 11:07:57 -0500 Aditude Aditude 2066 Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

]]> adtech, ad tech, programmatic advertising, header bidding No 4 4 How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly) full b17ae530-83ab-41b0-ac8d-66a825261215 https://share.transistor.fm/s/23f03d57 Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

]]> Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

]]> Wed, 22 Oct 2025 10:33:47 -0400 Aditude Aditude 1782 Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

]]> adtech, ad tech, programmatic advertising, header bidding No 3 3 Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective) full 43a43818-bed5-409f-af3e-c0c1a1b0952d https://share.transistor.fm/s/a3300786 Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

]]> Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

]]> Wed, 08 Oct 2025 10:11:56 -0400 Aditude Aditude 1978 Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

]]> adtech, ad tech, programmatic advertising, header bidding No 2 2 Building Value-Driven Ad Revenue with Ashley Jones (Redfin) full b849a94b-157c-492d-820f-575eb2b52792 https://share.transistor.fm/s/8f32b3ed Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

]]> Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

]]> Wed, 24 Sep 2025 10:00:00 -0400 Aditude Aditude 2179 Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 Community First, Ads Second with Yuriy Yarovoy (Medal) full 71905d6c-e589-4f8b-8179-32f672bbc184 https://share.transistor.fm/s/8ddea5cd Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

]]> Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

]]> Wed, 10 Sep 2025 10:00:00 -0400 Aditude Aditude 2756 Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

]]> adtech, ad tech, programmatic advertising, header bidding No Trailer trailer 8087ac32-2942-4922-8323-6d8b71d4dc7c https://share.transistor.fm/s/1b04ab5b Tue, 02 Sep 2025 19:54:07 -0400 Aditude Aditude 24 adtech, ad tech, programmatic advertising, header bidding No