Transistor (https://transistor.fm) https://feeds.transistor.fm/adtech-unwrapped Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue. © 2025 Aditude Inc. febcf7dc-d8b2-5d9b-83cf-bf00fa12a429 yes Trailer en Thu, 10 Sep 2026 13:16:48 -0400 Thu, 10 Sep 2026 13:17:08 -0400 https://img.transistorcdn.com/Ft4j5xhPtwXCn2Gh0A2sYAJSnJaGlRFVfIBTZeLlWg0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.jpg episodic Aditude Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue. Digital publishers are the backbone of the internet, and they deserve a playbook. adtech, ad tech, programmatic advertising, header bidding Jared Siegal trish@aditude.io No No 2 2 5 5 Rethinking the Publisher Playbook with Matt Schulte (Brit + Co) full 1b712950-8bb7-405b-ab98-4e878669a02d https://share.transistor.fm/s/ca66a040 Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked away from the how-to content that built the brand, why chasing SEO traffic in an LLM world is a losing bet, and what kinds of content AI still can't touch. He also gets into why agentic SSPs and DSPs could rescue the open web for mid-size publishers who never had the scale to make PMPs worth their time, why the real margin problem isn't CPMs but the tech tax eating through every impression, and why publishers who spent six figures on DMPs got burned by a strategy that moved before they could prove ROI.

]]> Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked away from the how-to content that built the brand, why chasing SEO traffic in an LLM world is a losing bet, and what kinds of content AI still can't touch. He also gets into why agentic SSPs and DSPs could rescue the open web for mid-size publishers who never had the scale to make PMPs worth their time, why the real margin problem isn't CPMs but the tech tax eating through every impression, and why publishers who spent six figures on DMPs got burned by a strategy that moved before they could prove ROI.

]]> Wed, 05 Aug 2026 08:00:00 -0400 Aditude Aditude 1774 Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked away from the how-to content that built the brand, why chasing SEO traffic in an LLM world is a losing bet, and what kinds of content AI still can't touch. He also gets into why agentic SSPs and DSPs could rescue the open web for mid-size publishers who never had the scale to make PMPs worth their time, why the real margin problem isn't CPMs but the tech tax eating through every impression, and why publishers who spent six figures on DMPs got burned by a strategy that moved before they could prove ROI.

]]> adtech, ad tech, programmatic advertising, header bidding No 2 2 4 4 The Identity Layer with John Rosendahl (Optable) full b880f2b6-156d-40be-9b76-20ccc46394ca https://share.transistor.fm/s/4798387f John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than value creation, and first-party data is how publishers get off that treadmill. He breaks down why web publishers are sitting on a richer audience signal than any CTV platform, why audience data doesn't need to be perfect to perform, and why having ID vendors on your page is not a first-party data strategy. He also gets into where agentic buying is headed and why the publishers investing in identity infrastructure now are building the foundation to compete in that future, while everyone else is still waiting for the next cookie replacement

]]> John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than value creation, and first-party data is how publishers get off that treadmill. He breaks down why web publishers are sitting on a richer audience signal than any CTV platform, why audience data doesn't need to be perfect to perform, and why having ID vendors on your page is not a first-party data strategy. He also gets into where agentic buying is headed and why the publishers investing in identity infrastructure now are building the foundation to compete in that future, while everyone else is still waiting for the next cookie replacement

]]> Wed, 22 Jul 2026 07:00:00 -0400 Aditude Aditude 1832 John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than value creation, and first-party data is how publishers get off that treadmill. He breaks down why web publishers are sitting on a richer audience signal than any CTV platform, why audience data doesn't need to be perfect to perform, and why having ID vendors on your page is not a first-party data strategy. He also gets into where agentic buying is headed and why the publishers investing in identity infrastructure now are building the foundation to compete in that future, while everyone else is still waiting for the next cookie replacement

]]> adtech, ad tech, programmatic advertising, header bidding No 2 2 3 3 Advertising at the Speed of Sport with Kerri Mattioli (TSN) full a00b8090-e92e-49f4-a37a-6478d9eba355 https://share.transistor.fm/s/212259c4 Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the biggest untapped opportunities in sports publishing. Kerri makes the case for why publishers need to stop thinking like websites and start thinking like audience businesses, and why personalization isn't just a UX play, it's a revenue strategy. 

]]> Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the biggest untapped opportunities in sports publishing. Kerri makes the case for why publishers need to stop thinking like websites and start thinking like audience businesses, and why personalization isn't just a UX play, it's a revenue strategy. 

]]> Wed, 08 Jul 2026 08:00:00 -0400 Aditude Aditude 1718 Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the biggest untapped opportunities in sports publishing. Kerri makes the case for why publishers need to stop thinking like websites and start thinking like audience businesses, and why personalization isn't just a UX play, it's a revenue strategy. 

]]> adtech, ad tech, programmatic advertising, header bidding No 2 2 2 2 Split It, Scale It: Smarter Inventory Strategy with Nino Stylianou (Mumsnet) full 31067a4c-30c5-44a0-97b2-43961469b4af https://share.transistor.fm/s/5380a1ef Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino shares how Mumsnet is doing more with less — and why his number one piece of advice for every publisher is simple: audit, audit, audit.

]]> Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino shares how Mumsnet is doing more with less — and why his number one piece of advice for every publisher is simple: audit, audit, audit.

]]> Wed, 24 Jun 2026 08:00:00 -0400 Aditude Aditude 1723 Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino shares how Mumsnet is doing more with less — and why his number one piece of advice for every publisher is simple: audit, audit, audit.

]]> adtech, ad tech, programmatic advertising, header bidding No 2 2 1 1 Games, Lifetime Value, and the Long-Term Monetization Strategy with Neal Sinno (Arkadium) full cf5b8754-f82e-4436-b49b-c6ad786a0900 https://share.transistor.fm/s/fdabeff0 Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes the case for diversifying beyond ad revenue through licensing and pay-per-engagement models, why lifetime value is the most underrated metric in web publishing, and why publishers obsessing over CPM are already asking the wrong question. Plus: the power of radical transparency with your ad tech partners, and why user experience is always the long-term revenue strategy.

]]> Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes the case for diversifying beyond ad revenue through licensing and pay-per-engagement models, why lifetime value is the most underrated metric in web publishing, and why publishers obsessing over CPM are already asking the wrong question. Plus: the power of radical transparency with your ad tech partners, and why user experience is always the long-term revenue strategy.

]]> Wed, 10 Jun 2026 10:15:11 -0400 Aditude Aditude 1456 Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes the case for diversifying beyond ad revenue through licensing and pay-per-engagement models, why lifetime value is the most underrated metric in web publishing, and why publishers obsessing over CPM are already asking the wrong question. Plus: the power of radical transparency with your ad tech partners, and why user experience is always the long-term revenue strategy.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 7 7 Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz) full 269d6757-1cec-4032-848e-ad0955c7d7b8 https://share.transistor.fm/s/30fb479d Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

]]> Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

]]> Thu, 11 Dec 2025 09:28:09 -0500 Aditude Aditude 2418 Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 6 6 Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium) full 2c7de945-b9b9-40fa-b4ba-26e2ec875d10 https://share.transistor.fm/s/3b0908c5 Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

]]> Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

]]> Thu, 20 Nov 2025 11:03:23 -0500 Aditude Aditude 1922 Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 5 5 Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media) full b8cb7c25-3e6f-49a8-b1cd-86c9403d3ee4 https://share.transistor.fm/s/fb35ce75 Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

]]> Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

]]> Wed, 05 Nov 2025 11:07:57 -0500 Aditude Aditude 2066 Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 4 4 How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly) full b17ae530-83ab-41b0-ac8d-66a825261215 https://share.transistor.fm/s/23f03d57 Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

]]> Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

]]> Wed, 22 Oct 2025 10:33:47 -0400 Aditude Aditude 1782 Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 3 3 Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective) full 43a43818-bed5-409f-af3e-c0c1a1b0952d https://share.transistor.fm/s/a3300786 Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

]]> Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

]]> Wed, 08 Oct 2025 10:11:56 -0400 Aditude Aditude 1978 Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 2 2 Building Value-Driven Ad Revenue with Ashley Jones (Redfin) full b849a94b-157c-492d-820f-575eb2b52792 https://share.transistor.fm/s/8f32b3ed Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

]]> Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

]]> Wed, 24 Sep 2025 10:00:00 -0400 Aditude Aditude 2179 Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

]]> adtech, ad tech, programmatic advertising, header bidding No 1 1 1 1 Community First, Ads Second with Yuriy Yarovoy (Medal) full 71905d6c-e589-4f8b-8179-32f672bbc184 https://share.transistor.fm/s/8ddea5cd Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

]]> Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

]]> Wed, 10 Sep 2025 10:00:00 -0400 Aditude Aditude 2756 Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

]]> adtech, ad tech, programmatic advertising, header bidding No Trailer trailer 8087ac32-2942-4922-8323-6d8b71d4dc7c https://share.transistor.fm/s/1b04ab5b Tue, 02 Sep 2025 19:54:07 -0400 Aditude Aditude 24 adtech, ad tech, programmatic advertising, header bidding No