Ads With Leah: Ad Creative & Messaging Transistor (https://transistor.fm) https://feeds.transistor.fm/ads-with-leah-a-paid-social-podcast Grow your audience and income with Facebook (Meta) Ads. Learn the art of making great ads, and how to master your messaging through paid social advertising. © 2025 Leah Mazur 7d153ed0-8c2e-5f2a-805e-92c57c489efe no Podcast Trailer en Wed, 23 Jul 2025 10:36:34 -0400 Tue, 02 Dec 2025 18:25:34 -0500 http://www.adswithleah.com https://img.transistor.fm/MjKNiOxSVPkDQPPh8pXBpobnyg0mPeVbGBOqlj8a46Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI2NTIyLzE2Mzgy/MTg4MzQtYXJ0d29y/ay5qcGc.jpg Ads With Leah: Ad Creative & Messaging http://www.adswithleah.com episodic Leah Mazur Grow your audience and income with Facebook (Meta) Ads. Learn the art of making great ads, and how to master your messaging through paid social advertising. Grow your audience and income with Facebook (Meta) Ads. advertising, paid social, paid ads, digital ads, facebook ads Leah Mazur No No EP 7: Behind The Scenes Of 10 Years Of Building My Business 7 7 EP 7: Behind The Scenes Of 10 Years Of Building My Business full 31a1768e-5223-4240-8f2d-63fdce45ac0f https://share.transistor.fm/s/01e32f4d It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today. 

This an honest reflection of all the ups and downs I've gone through during my entrepreneurial journey. I share how I got my first clients, how I evolved my services over time, and even some less-than fun periods of feeling unengaged in my company. 

]]> It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today. 

This an honest reflection of all the ups and downs I've gone through during my entrepreneurial journey. I share how I got my first clients, how I evolved my services over time, and even some less-than fun periods of feeling unengaged in my company. 

]]> Sat, 19 Nov 2022 12:46:06 -0500 Leah Mazur Leah Mazur 1865 It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today. I share how I got my first clients, how I evolved my services over time, and even some less-than fun periods of feeling unengaged in my company. It's my 10 year business anniversary! To celebrate I wanted to share how I spent the last 10 years getting my business to where it is today. I share how I got my first clients, how I evolved my services over time, and even some less-than fun periods of fe advertising, paid social, paid ads, digital ads, facebook ads No EP 6: How to Speak Your Customers' Language With Katie Momo 6 6 EP 6: How to Speak Your Customers' Language With Katie Momo full 6d7f75c9-5ee9-42eb-9a2e-19ed4fe898db https://share.transistor.fm/s/5e81bc79 In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. 

Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".

We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview. 

]]> In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. 

Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".

We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview. 

]]> Thu, 19 May 2022 19:12:32 -0400 Leah Mazur Leah Mazur 1494 In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. advertising, paid social, paid ads, digital ads, facebook ads No EP 5: Why Ad Creative is the Best Form of Targeting with Charley the Disrupter 5 5 EP 5: Why Ad Creative is the Best Form of Targeting with Charley the Disrupter full 79db1973-2689-438f-a925-12d8373be700 https://share.transistor.fm/s/d47f082a In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. 

We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of having a consistent theme throughout your messaging. We also talk about why interest targeting will probably end up costing you more, and a bit of history on how interest audiences came to be in the first place. 

You'll end this episode with a better understanding of how the ad algorithm works and how to make creative that makes Facebook happy! 

]]> In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. 

We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of having a consistent theme throughout your messaging. We also talk about why interest targeting will probably end up costing you more, and a bit of history on how interest audiences came to be in the first place. 

You'll end this episode with a better understanding of how the ad algorithm works and how to make creative that makes Facebook happy! 

]]> Tue, 29 Mar 2022 07:00:00 -0400 Leah Mazur Leah Mazur 3520 In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. advertising, paid social, paid ads, digital ads, facebook ads No EP 4: How To Measure and Test Video Ad Hooks with Anze Markovic 4 4 EP 4: How To Measure and Test Video Ad Hooks with Anze Markovic full 03c2b300-62b5-4285-a948-98dc2f2aad65 https://share.transistor.fm/s/09298c67 Anze Markovic is a creative strategist that loves creating and testing video creative for his clients. 

In this episode we discuss what the hook is in your video ad, how to measure the effectiveness, and tips for testing and improving your video ads. He also shares some great examples, along with how he researches and gets ideas for new hooks. 

This episode is a must-listen if you want to improve your video ad creative! 

]]> Anze Markovic is a creative strategist that loves creating and testing video creative for his clients. 

In this episode we discuss what the hook is in your video ad, how to measure the effectiveness, and tips for testing and improving your video ads. He also shares some great examples, along with how he researches and gets ideas for new hooks. 

This episode is a must-listen if you want to improve your video ad creative! 

]]> Mon, 21 Mar 2022 14:31:17 -0400 Leah Mazur Leah Mazur 1662 Today I'm chatting with Anze Markovic, a creative strategist, about video hooks, hook testing, and how to measure the effective of your paid social video ads. Today I'm chatting with Anze Markovic, a creative strategist, about video hooks, hook testing, and how to measure the effective of your paid social video ads. advertising, paid social, paid ads, digital ads, facebook ads No EP 3: 22 Ad Angles To Use In Your Social Ads 3 3 EP 3: 22 Ad Angles To Use In Your Social Ads full 2ed12274-45ec-4af0-ae2d-57ba7360626a https://share.transistor.fm/s/9c3648d1 In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. Coming up with different ways to position your ad messaging will help your ads stay fresh and stand out. For each of these 22 ideas, I share examples and tips for how you can incorporate the angle into your own ad. 

]]> In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. Coming up with different ways to position your ad messaging will help your ads stay fresh and stand out. For each of these 22 ideas, I share examples and tips for how you can incorporate the angle into your own ad. 

]]> Wed, 29 Dec 2021 15:22:33 -0500 Leah Mazur Leah Mazur 2561 In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. advertising, paid social, paid ads, digital ads, facebook ads No EP 2: My 5-Step Process For Planning Ad Messaging 2 2 EP 2: My 5-Step Process For Planning Ad Messaging full 6d3c30f8-4c8b-416b-8854-acb0a32d78fa https://share.transistor.fm/s/f487461e In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to communicate, and how to plan out different angles for testing. 

]]> In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to communicate, and how to plan out different angles for testing. 

]]> Sun, 19 Dec 2021 15:11:22 -0500 Leah Mazur Leah Mazur 1388 In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. advertising, paid social, paid ads, digital ads, facebook ads No EP 1: 3 Reasons Why You Need to Focus On Ad Creative 1 1 EP 1: 3 Reasons Why You Need to Focus On Ad Creative full 83090376-a47f-43fd-b391-395177e54152 https://share.transistor.fm/s/2fbabf48 In this solo episode, I get into a recent history of ad creative for digital advertising, as well as how the iOS14 tracking restrictions have impacted advertising. I share why creative is so important, especially now more than ever, and 3 reasons why it should be your number 1 focus for your paid social advertising in 2022. You'll learn how much has changed in advertising over the years, but also how much really hasn't. Learn how the algorithm works to your advantage to improve your targeting and why creative is crucial to helping you scale. 

]]> In this solo episode, I get into a recent history of ad creative for digital advertising, as well as how the iOS14 tracking restrictions have impacted advertising. I share why creative is so important, especially now more than ever, and 3 reasons why it should be your number 1 focus for your paid social advertising in 2022. You'll learn how much has changed in advertising over the years, but also how much really hasn't. Learn how the algorithm works to your advantage to improve your targeting and why creative is crucial to helping you scale. 

]]> Tue, 07 Dec 2021 11:47:46 -0500 Leah Mazur Leah Mazur 816 Advertising has changed a lot in recent years... but has it really? Here's 3 reasons why ad creative should still be your #1 focus. Advertising has changed a lot in recent years... but has it really? Here's 3 reasons why ad creative should still be your #1 focus. advertising, paid social, paid ads, digital ads, facebook ads No Podcast Trailer Podcast Trailer trailer 1cc3a308-0494-4f25-82be-269af84dd1a6 https://share.transistor.fm/s/a1435c02 Hey, I'm Leah! I launched my advertising consultancy in 2017 and have been working with businesses in a variety of industries from mobile apps and SaaS businesses, to e-commerce and DTC companies, to online course creators and service providers. 

The number one thing that I've learned in that time is that the ad creative is the most important piece of your advertising strategy. Creative is always the biggest lever you can pull when you're running campaigns. If something's not working, you gotta shift up the creative! 

In this podcast, I'm going to be teaching you everything I know about how to make amazing ad creative. 

Thanks for tuning in and I look forward to sharing more with you!  

]]> Hey, I'm Leah! I launched my advertising consultancy in 2017 and have been working with businesses in a variety of industries from mobile apps and SaaS businesses, to e-commerce and DTC companies, to online course creators and service providers. 

The number one thing that I've learned in that time is that the ad creative is the most important piece of your advertising strategy. Creative is always the biggest lever you can pull when you're running campaigns. If something's not working, you gotta shift up the creative! 

In this podcast, I'm going to be teaching you everything I know about how to make amazing ad creative. 

Thanks for tuning in and I look forward to sharing more with you!  

]]> Tue, 07 Dec 2021 11:32:16 -0500 Leah Mazur Leah Mazur 113 The trailer for my podcast, Ads with Leah. In this podcast I'll be sharing everything I know about making great ad creative that gets your audience excited to buy. The trailer for my podcast, Ads with Leah. In this podcast I'll be sharing everything I know about making great ad creative that gets your audience excited to buy. advertising, paid social, paid ads, digital ads, facebook ads No