An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.

Steven Black is a Nashville-based entrepreneur who consults Amazon sellers from newbie startups to eight-figure monsters.

Steven has been in marketing for over a decade. He started in the brick and mortar world, growing businesses well into six figures with digital marketing before working with other small business owners to grow their brands too.

After several years, Steven moved onto Amazon and applied his years of digital marketing experience to grow his and his client's brands online.

Today, Steven teaches strategies for brand marketing and continued growth that are proven and powerful.

Basically, Steven is obsessed with helping brand owners grow Amazon businesses and dominate their niche.

-$5M a month minimum
 -He wants to work with companies who have heart, and a higher purpose than making money
 
 
 -Creative is the one aspect that can really move the needle
 
 DATA 

-Davinci  (air bnb created open source)
 -When they acquire an email or user, they add additional data on top of that user and creates subsection of users BEFORE the pixel populates

-Keep Data Away From Facebook and enrich it - add info to each customer
 
 -Works with DSP’s and DNP’s to get data
 
 -Look at your competitors who are running at a high level - and mirror them
 
 -WISH - How they get away with their ads (HOW TO GET WHITE LISTED) AI looks for auto banned terms “lose 10 pounds in 7 days”
 - You can upload all your disapproved ads, and then Facebook will white list you for future ads.
 -Pay to play - they were one of the first FB advertisers 
 
 -DO NOT  buy accounts from other agencies - Facebook is your bank account - build the relationship with Facebook - 90% of the time they will help you.
 
 -CREATE our own Black Friday - Get hype and sign ups

Thanks!

For more, go to joinadleaks.com

His clients, many of whom have been with James since the beginning of his career, know they can rely on James’ exceptional skills to provide them with highly-qualified leads, extend the reach of their marketing campaigns, and optimise their internal and external communications – driving them millions of dollars in profits.

They're obsessed with technical details, like how to structure their bid tests, but they're neglecting the most important parts of their business. The quality of their product, the packaging, delivery time, post-purchase experience, the brand voice, the creative, the landing pages, and the funnel, among other things, are so much more vital.

Some of the most successful marketers are terrible at manual bidding, don't truly understand the algorithm, and have no idea what the difference between 1-day and 7-day click attribution is.

But they have incredible products and brands so they are killing it.

You should be having fun with your marketing. If you're struggling to write copy for your own brand/product, it's probably a sign that you need to reevaluate your brand voice/identity.

This week’s first featured video is from Stockton Walbeck.

Stockton shared the results of a thousand-plus-dollar A/B test that he ran to evaluate hooks for Facebook and YouTube ads.

Next, Jared Warner is back again with a new post on cold email subject lines and how to get your open rate average up.

Our last video of the day is from Maor Benaim. Maor’s got some tips that you can use to lower your shopping campaign costs and scale up traffic from winning keywords on the Google Ads Shopping Network.

This week we’re throwing it back all the way to January 2019 with a post from eCommerce and content marketing master Steven Black.

(You guys remember 2019? We didn’t know how good we had it, right?)

Anyway, Steven shared a post on maximizing your impact on your Amazon product listings with external traffic.

Vincent’s got the three keys you need to level up your Dynamic Search Ads on Google.

Next up, Jared Warner has a new video on converting leads that show interest during a campaign but fail to take the next step.

Finally, Maor Benaim is back with a video for controlling which publishers show your ads on Facebook’s Audience Network. This is really useful for managing placements and reaching the right audience segments.

Our throwback post this week is the Black Friday Prep Guide Dino Panopoulos put together last year. 

There’s about a half-dozen useful AdLeaks posts linked in there, including strategies, case studies, video tutorials, and more.

Every day, 16% of all searches are completely new to Google

Welcome to the power of Dynamic Search ads (DSA).

DSA is a tool to give you additional insights into your audience’s research.

Especially if you have a solid link structure and SEO.

It will help you fetch search terms you wouldn’t have thought of.

Here are the three keys to get the most out of them:

1. EXCLUDE YOUR BRAND KEYWORDS

This is one of the easiest quick wins. Big agencies are often guilty of making DSA campaigns look better than they actually are because they don’t exclude brand traffic.

You always want to funnel traffic to the right campaigns. That means that if someone through dynamic search uses a brand keyword, this needs to be excluded so it will be directed to your brand campaign.

BENEFITS:

Your brand ads have more click real estate

Your brand ads are the most relevant for branded intent and therefor your click through rate will be higher

A complete overview of your brand growth over time without skewed data

.

.

2. LEVERAGE REMARKETING FOR SEARCH ADS (RLSA) FOR SIMILAR AUDIENCES

You likely already know how to leverage your retargeting audiences for search. Give bid adjustment to audiences that have interacted with you before.

But here’s the kicker > Google automatically creates similar audiences to the audiences you have created.

Meaning, you are able to use similar audiences in your RLSA who HAVE NOT interacted with you before but have a similar behaviour.

So by using this you’re narrowing your cold DSA traffic to a more select and closer related audience.

These RLSA audiences are one of the best performing in our clients’ accounts.

Here are some of the best performing audiences.

Similar to:

Last 1 day

Last 7 days

Last 14 days

Last 30 days

Last 60 days

Last 90 days

ATC

Converters

New users

.

.

3. SET UP A SCRIPT TO EXCLUDE CURRENT KEYWORDS

Essential when you use DSA is to make sure you’re not cannibalising your other keyword campaigns.

If you have a thorough set-up with adgroups based on intent, those ads should be most relevant to that audience.

Don’t let your Dynamic search ads F up that quality score and relevancy.

So obviously you want to exclude everything that you have to make sure it’s not combatting your current performance.

But that would be very time consuming.

Luckily there are scripts!

One of the scripts we use (see comments) which helps you combine your keywords into a list and exclude it from your DSA campaigns.

Follow instructions on the page to implement.

Happy converting 

Hi there, I'm Luke Kostka, Adleaks director of visual marketing and welcome to at least TV episode 24. We're coming to you with some of the best and most beneficial posts from the obliques message boards. This week, everything you'll see here comes from our feature contributors who learn the lessons from millions and millions of dollars of ad spend. You can take their tips and just shove them right in your own campaigns just to shove them running anyway. If you're not part of Alex, it's time to go to join Alex dot com and get yourself signed up. You'll get Insider Know-How on building your brand, running better ads, growing your eCom business, advance optimization techniques and a whole lot more if you're an addict member. Thanks. That's it. That's just. It just thinks. You can also follow ad links on Instagram, tech talk and YouTube for more content. Our YouTube channel also has more Adleaks TV. So take a look. Finally, one more shout out to all of our Adleaks partners, especially you. 

What's up, guys? Happy you had the pleasure of meeting my new baby Kaiya. He's a little over three months old and she's not leaker. She is learning the way. Anyways, I'm Luke Kostka, director of Visual Marketing. I leaks and this is AdLeaks TV episode 23. If you haven't seen at least TV before, we're sharing the most useful and interesting post from the AdLeaks community this week. All of these questions, answers, tips and tricks come from our exclusive group of top ad buyers and online marketers around the world. If you're part of Addicks already, thanks for your support. Stopped by our group today. There's always new stuff to check out, including deals on industry tools, the latest news and a ton of resources to help you improve your campaigns and grow your business. If you are an athlete, get on the phone by going to join at least Volcom. You'll learn a ton of extra help and more than pay for your membership with all the extra money you make. Finally, you can connect with athletes on Instagram, LinkedIn and YouTube. If you want to see what I look like in different shirts, our YouTube channel has every episode of Addicks TV for you to binge watch. Now onto something I'm really excited about. You're really going to love. Oh, man. They said I had to. The end of the day looks. I'm going to pay some bills. Guys, stick around. I'm going to go sort this out. Welcome back. Let's turn over to our news correspondent, Luke Casca. Thanks, Luke. What's new this week is a big change in Shopify development system. Shopify is removing the ability to have a live development store. Also, development stores will no longer be able to go live as info style sites without a pay plan. They're also removing theme based password pages from moving forward. This is big news for a lot of become vendors, especially if you create info sites in your Shopify development partner account. Thanks to Damian de Franco for this post. And if you want to see the whole discussion on this topic, stop by the Alex Platinum Facebook page. Back to you. Thanks, Luke. Let's look at some video, shall we? Our next video comes from Mary Banani, who shared a bunch of tips you can use to lower your retargeted campaign costs. Take it away now.  

So what she needs to do is one of two things. Either launch a different landing page or it will Dolia leap for each platform. That's a bit more work for you. But if you consider yourself a full market, you need to B test each platform in thuggy if you can. The second option would be just Taghi and segmenting death Chalfie. That's what they want you to do anyway, regardless of you. If you opened up a different landing page domain or you own it, it just changes the way you do it. So opening a different tool will just be an overt into this problem because some traffic won't be tagged. It doesn't matter what you do. So this is why it's an overkill, opening a different domain to each traffic. So this is basically defined final solution because it covers everything. The only way a person enters that landing page or Web site or something like that would be through a campaign that is already tagging these tracking. So it doesn't. If you open up, are you a little old domain, different domain? Look, what you want to do is tag the traffic that's coming through UTM. OK. Just make sure you have the right traffic skills tag for full studies. So if you're tagging Facebook cheffy, if you want to do Sotos equals FBO or souls equals Facebook, as long as it's on the U. You're good. I mean, not all traffic is going to be tagged with UTM. Me feels about you're going to cover a lot of it. So the only way and this is a place to say that the only way to really take old Chutki would be to use completely different domains. And you a little. OK. So after making sure all traffic goes through UTM Windows, you're going to start building audiences inside the platforms. You're going to go inside Google and Facebook audience pages and the audience liability and say Google and stuff it in segments of users, according to you. 

[00:05:05] All that great stuff. Thanks me. We've got one posts left to share. You ready? I'm ready. Let's do it today or throwback post to the week comes from Addicks own Justin Brenner. A while back, Justin shared a handy flow chart full of creative angles for writing copy. Want to take a look? Here it is. Grab a screenshot if you wanna use it, too. Thanks for sharing, Justin. And that's it for Alex. TV episode twenty three. Thanks for watching. Go to our YouTube channel. Follow Alex on Instagram, Facebook, LinkedIn and tick tock. Yes, tick tock. If you want to check out more Addicks TV before we go, one last thanks to this week's contributors and the Addicks community. We couldn't do this without you. I'm Luke Koska and thanks again for watching Alex TV.  

For any of you looking for a great way to build up authority for you or a clients brand, build a list, create a ton of content, sell more and NOT spend a ton of cash on paid ads, check this out.

I’ve got one virtual summit under my belt for a client so far and now rolling them out for two other clients and one for me and my partner after seeing the results from this one.

Just a side note on this model, the motivation for this was not short term money, it was for long term money in course sales.

To sell courses you need authority, a list, testimonials, feedback, and content, and this did ALL OF THAT in one swoop.

This is definitely not for you if you're just looking for a quick cash grab, but if you can see the medium to long term potential I think it's a no brainer.

Anyways here were the results:

 $12,538 In Revenue 

 3000 New Leads

 170 New Customers 

 1000+ Added to FB Group

 1000+ Added to Messenger Bot

 Massive Authority Build For My Client

 60+ Hrs of Video Content Created

75 Written Pages of Quality Content

Hello, I’m Luke Kostka, director of visual marketing at AdLeaks.

Welcome to AdLeaks TV Episode 21. We’ve got another fantastic batch of AdLeaks posts for you from July 29 to August 4.

If you’ve never seen AdLeaks TV before, all of these posts come from contributors and members of the AdLeaks Platinum and AdLeaks Gold Facebook groups.

If you’re already a member, go visit your Facebook group today. There’s great discussions, new discounts on top-notch tools, and all the knowledge you need to run better ad campaigns and grow your business.

To become a member, go to www.joinAdLeaks.com. You’ll get all the stuff I just mentioned and more. 

AdLeaks is also on Instagram, LinkedIn, and now TikTok! So check us out there for more great content.

And you can see more AdLeaks TV on our YouTube page.