AdGentic | Advertising in the Agentic Era https://www.adgentic.ai Transistor (https://transistor.fm) https://feeds.transistor.fm/adgentic-advertising-in-the-agentic-era As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them. ReFiBuy, Inc. 423f6e9c-5a61-55a2-b8e9-1d4056dd2e7d yes Adgentic | Advertising in the Agentic Era en Tue, 03 Nov 2026 02:00:15 -0500 Tue, 03 Nov 2026 02:02:01 -0500 https://img.transistorcdn.com/1ZWIXiDZeyhOBQS_yDviXYUty7BO_flavybS0-NeCW0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MjE1/MzQ0ODVmNzBmZjVk/MDIxOGQyZWFhN2Fm/OGQwOS5wbmc.jpg AdGentic | Advertising in the Agentic Era https://www.adgentic.ai episodic AdGentic As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them. As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. agentic commerce, AI advertising, retail media, retail media networks, ads in AI assistants, AI shopping, commerce media, sponsored product ads, ad tech, media planning, brand marketing, ecommerce advertising, future of advertising, AI in marketing, generative AI, AI search, ChatGPT ads, conversational commerce, ReFiBuy ReFiBuy adgentic@refibuy.ai No No When AI ads talk back, with Roger Dunn of Thrad 3 3 When AI ads talk back, with Roger Dunn of Thrad full c334b402-5251-401f-b0ad-b9f1ae830956 https://share.transistor.fm/s/9d51d3c6 Ads in AI aren't just for the bottom of the funnel. Roger Dunn of Thrad explains why.

Roger Dunn, Chief Commercial Officer at Thrad, joins Kiri Masters with two visuals: a map of where AI conversations can win new customers, and a breakdown of who's doing the talking when an ad talks back. Both are worth seeing on YouTube.

In this episode:
- Why a 150-word prompt beats a 3-word search for intent
- Why upper-funnel AI ads may drive more incrementality
- Brand agents vs platform assistants: whose side are they on?
- Why product feeds weren't built for AI answers

Chapters
00:00 Cold open: whose side is the agent on?
00:10 Welcome to AdGentic: meet Roger Dunn
01:53 What brands get wrong about ads in AI
02:42 One media plan, many chat environments
03:45 Show and Tell #1: the Netflix AI prompt funnel
05:30 Why the win may be higher in the funnel
06:20 Show and Tell #2: who speaks when the ad talks back
07:10 Is an AI agent just a car salesperson?
07:50 Whose side is the agent on?
09:00 Sponsored agents: ChatGPT and Amazon
10:30 Product feeds weren't built for AI
11:30 Can you trust reviews in AI answers?
12:15 Are we at version 1.2 of AI ads?
13:35 What AI platforms know about you
14:30 Where to find Roger

The diagrams and examples from this episode are on YouTube: [YouTube episode link]

Connect with Roger: https://www.linkedin.com/in/rogerdunn/

Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
YouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw

AdGentic is part of the ReFiBuy Media Network.

]]> Ads in AI aren't just for the bottom of the funnel. Roger Dunn of Thrad explains why.

Roger Dunn, Chief Commercial Officer at Thrad, joins Kiri Masters with two visuals: a map of where AI conversations can win new customers, and a breakdown of who's doing the talking when an ad talks back. Both are worth seeing on YouTube.

In this episode:
- Why a 150-word prompt beats a 3-word search for intent
- Why upper-funnel AI ads may drive more incrementality
- Brand agents vs platform assistants: whose side are they on?
- Why product feeds weren't built for AI answers

Chapters
00:00 Cold open: whose side is the agent on?
00:10 Welcome to AdGentic: meet Roger Dunn
01:53 What brands get wrong about ads in AI
02:42 One media plan, many chat environments
03:45 Show and Tell #1: the Netflix AI prompt funnel
05:30 Why the win may be higher in the funnel
06:20 Show and Tell #2: who speaks when the ad talks back
07:10 Is an AI agent just a car salesperson?
07:50 Whose side is the agent on?
09:00 Sponsored agents: ChatGPT and Amazon
10:30 Product feeds weren't built for AI
11:30 Can you trust reviews in AI answers?
12:15 Are we at version 1.2 of AI ads?
13:35 What AI platforms know about you
14:30 Where to find Roger

The diagrams and examples from this episode are on YouTube: [YouTube episode link]

Connect with Roger: https://www.linkedin.com/in/rogerdunn/

Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
YouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw

AdGentic is part of the ReFiBuy Media Network.

]]> Tue, 03 Nov 2026 02:00:00 -0500 AdGentic AdGentic 944 Ads in AI aren't just for the bottom of the funnel. Roger Dunn of Thrad explains why.

Roger Dunn, Chief Commercial Officer at Thrad, joins Kiri Masters with two visuals: a map of where AI conversations can win new customers, and a breakdown of who's doing the talking when an ad talks back. Both are worth seeing on YouTube.

In this episode:
- Why a 150-word prompt beats a 3-word search for intent
- Why upper-funnel AI ads may drive more incrementality
- Brand agents vs platform assistants: whose side are they on?
- Why product feeds weren't built for AI answers

Chapters
00:00 Cold open: whose side is the agent on?
00:10 Welcome to AdGentic: meet Roger Dunn
01:53 What brands get wrong about ads in AI
02:42 One media plan, many chat environments
03:45 Show and Tell #1: the Netflix AI prompt funnel
05:30 Why the win may be higher in the funnel
06:20 Show and Tell #2: who speaks when the ad talks back
07:10 Is an AI agent just a car salesperson?
07:50 Whose side is the agent on?
09:00 Sponsored agents: ChatGPT and Amazon
10:30 Product feeds weren't built for AI
11:30 Can you trust reviews in AI answers?
12:15 Are we at version 1.2 of AI ads?
13:35 What AI platforms know about you
14:30 Where to find Roger

The diagrams and examples from this episode are on YouTube: [YouTube episode link]

Connect with Roger: https://www.linkedin.com/in/rogerdunn/

Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
YouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw

AdGentic is part of the ReFiBuy Media Network.

]]> agentic commerce, AI advertising, retail media, retail media networks, ads in AI assistants, AI shopping, commerce media, sponsored product ads, ad tech, media planning, brand marketing, ecommerce advertising, future of advertising, AI in marketing, generative AI, AI search, ChatGPT ads, conversational commerce, ReFiBuy No Ensh*ttification is coming to personal AI agents 2 2 Ensh*ttification is coming to personal AI agents full f95d38fe-2539-4d42-a566-67d6e84d1eec https://share.transistor.fm/s/539854f9 Your AI agent has no ads. Yet. Kiri Masters on why ads are coming to personal AI agents, and how they could be less annoying this time.

Welcome to AdGentic, the new show about advertising in the agentic era. In this debut episode, self-confessed advertising maximalist Kiri Masters traces how Google, Facebook, WhatsApp and Amazon all started clean and ended up ad-funded, and why AI is following the same script.

In this episode:

  • Why subscriptions cap out and fees quietly turn into ads
  • How Meta's Muse, OpenAI's Dots and Instinct plan to make money
  • The AI ad formats emerging now, and the ones agents could borrow
  • Kiri's wish list for Ad Santa, and the scenario to actually worry about


Chapters:

00:25 Welcome to AdGentic
00:50 The magic of an ad-free agent
01:55 Every platform starts like this: Google
02:30 Facebook and the scarf
03:05 WhatsApp's "No Ads!" note
03:25 Amazon: the store became the content
04:00 Enshittification
04:40 Why I'm an advertising maximalist
05:05 Three ways to pay for an app
06:20 How Muse, Dots and Instinct plan to make money
07:05 The problem with subscriptions
07:30 Why fees turn into ads
08:25 How bad will it be?
09:15 AI ad formats so far
09:55 Formats agents could borrow
10:25 Off-site: ads without ads
11:20 Kiri's wish list for Ad Santa
11:50 The dark scenario
12:30 Ads are the least worst

The diagrams and examples from this episode are on YouTube: https://youtu.be/udhWh-sEPCQ

Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
YouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw

AdGentic is part of the ReFiBuy Media Network.

]]> Your AI agent has no ads. Yet. Kiri Masters on why ads are coming to personal AI agents, and how they could be less annoying this time.

Welcome to AdGentic, the new show about advertising in the agentic era. In this debut episode, self-confessed advertising maximalist Kiri Masters traces how Google, Facebook, WhatsApp and Amazon all started clean and ended up ad-funded, and why AI is following the same script.

In this episode:

  • Why subscriptions cap out and fees quietly turn into ads
  • How Meta's Muse, OpenAI's Dots and Instinct plan to make money
  • The AI ad formats emerging now, and the ones agents could borrow
  • Kiri's wish list for Ad Santa, and the scenario to actually worry about


Chapters:

00:25 Welcome to AdGentic
00:50 The magic of an ad-free agent
01:55 Every platform starts like this: Google
02:30 Facebook and the scarf
03:05 WhatsApp's "No Ads!" note
03:25 Amazon: the store became the content
04:00 Enshittification
04:40 Why I'm an advertising maximalist
05:05 Three ways to pay for an app
06:20 How Muse, Dots and Instinct plan to make money
07:05 The problem with subscriptions
07:30 Why fees turn into ads
08:25 How bad will it be?
09:15 AI ad formats so far
09:55 Formats agents could borrow
10:25 Off-site: ads without ads
11:20 Kiri's wish list for Ad Santa
11:50 The dark scenario
12:30 Ads are the least worst

The diagrams and examples from this episode are on YouTube: https://youtu.be/udhWh-sEPCQ

Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
YouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw

AdGentic is part of the ReFiBuy Media Network.

]]> Tue, 20 Oct 2026 02:00:00 -0400 AdGentic AdGentic 794 Your AI agent has no ads. Yet. Kiri Masters on why ads are coming to personal AI agents, and how they could be less annoying this time.

Welcome to AdGentic, the new show about advertising in the agentic era. In this debut episode, self-confessed advertising maximalist Kiri Masters traces how Google, Facebook, WhatsApp and Amazon all started clean and ended up ad-funded, and why AI is following the same script.

In this episode:

  • Why subscriptions cap out and fees quietly turn into ads
  • How Meta's Muse, OpenAI's Dots and Instinct plan to make money
  • The AI ad formats emerging now, and the ones agents could borrow
  • Kiri's wish list for Ad Santa, and the scenario to actually worry about


Chapters:

00:25 Welcome to AdGentic
00:50 The magic of an ad-free agent
01:55 Every platform starts like this: Google
02:30 Facebook and the scarf
03:05 WhatsApp's "No Ads!" note
03:25 Amazon: the store became the content
04:00 Enshittification
04:40 Why I'm an advertising maximalist
05:05 Three ways to pay for an app
06:20 How Muse, Dots and Instinct plan to make money
07:05 The problem with subscriptions
07:30 Why fees turn into ads
08:25 How bad will it be?
09:15 AI ad formats so far
09:55 Formats agents could borrow
10:25 Off-site: ads without ads
11:20 Kiri's wish list for Ad Santa
11:50 The dark scenario
12:30 Ads are the least worst

The diagrams and examples from this episode are on YouTube: https://youtu.be/udhWh-sEPCQ

Subscribe to AdGentic
Substack: https://www.adgentic.ai/
LinkedIn: https://www.linkedin.com/company/adgentic-podcast
YouTube: https://www.youtube.com/channel/UCZoauftrKx40RJ14tj1m8Cw

AdGentic is part of the ReFiBuy Media Network.

]]> agentic commerce, AI advertising, retail media, retail media networks, ads in AI assistants, AI shopping, commerce media, sponsored product ads, ad tech, media planning, brand marketing, ecommerce advertising, future of advertising, AI in marketing, generative AI, AI search, ChatGPT ads, conversational commerce, ReFiBuy No Adgentic | Advertising in the Agentic Era 1 1 Adgentic | Advertising in the Agentic Era trailer d3199615-1814-4a69-9633-ef5e0354fda3 https://share.transistor.fm/s/4b28c97b Welcome to Adgentic, a new show about advertising in the age of AI. 

]]> Welcome to Adgentic, a new show about advertising in the age of AI. 

]]> Thu, 08 Oct 2026 15:38:26 -0400 AdGentic AdGentic 65 Welcome to Adgentic, a new show about advertising in the age of AI. 

]]> agentic commerce, AI advertising, retail media, retail media networks, ads in AI assistants, AI shopping, commerce media, sponsored product ads, ad tech, media planning, brand marketing, ecommerce advertising, future of advertising, AI in marketing, generative AI, AI search, ChatGPT ads, conversational commerce, ReFiBuy No