Add Creative Transistor (https://transistor.fm) https://feeds.transistor.fm/add-creative Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found. We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com © 2022 Pencil Technologies cee38222-a9c9-5002-8111-ff1b2bb4d795 no en Wed, 23 Jul 2025 07:34:55 -0700 Tue, 02 Dec 2025 16:10:45 -0800 http://www.trypencil.com https://img.transistor.fm/L2bCkpEYCNWFkTPf23ho18Y_n9zDnGQkh9Bb2zQLeRw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwNzQxLzE2NzM0/OTM3NjQtYXJ0d29y/ay5qcGc.jpg Add Creative http://www.trypencil.com episodic Pencil Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found. We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. e-commerce, direct to consumer, marketing, creative, ads, growth Pencil Technologies No No Episode 43 - Fight the 800 LB Gorilla 43 43 Episode 43 - Fight the 800 LB Gorilla full ae9c114e-be62-4cfe-8183-602657e98b66 https://addcreative.transistor.fm/43 This episode features, Adam Robinson (CEO of Retention.com), we discuss: 

  • How he landed on the idea for retention.com 
  • Why going big is the only option
  • How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out
  • Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader


And there's so much more...

Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Adam 👉 https://www.linkedin.com/in/retentionadam/
Check out 👉 Retention.com 

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Adam!

]]> This episode features, Adam Robinson (CEO of Retention.com), we discuss: 

  • How he landed on the idea for retention.com 
  • Why going big is the only option
  • How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out
  • Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader


And there's so much more...

Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Adam 👉 https://www.linkedin.com/in/retentionadam/
Check out 👉 Retention.com 

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Adam!

]]> Tue, 20 Jun 2023 13:31:12 -0700 Pencil Pencil 2828 This episode features, Adam Robinson (CEO of Retention.com), we discuss: 

  • How he landed on the idea for retention.com 
  • Why going big is the only option
  • How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out
  • Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader


And there's so much more...

Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Adam 👉 https://www.linkedin.com/in/retentionadam/
Check out 👉 Retention.com 

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Adam!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 42 - Find leverage and lean in 42 42 Episode 42 - Find leverage and lean in full 3806275d-0736-4d60-ac6c-214da6b387fe https://addcreative.transistor.fm/42 This episode features, Danil Salukov (CEO of Incense), we discuss: 

- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to start

And there's so much more...

Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://twitter.com/DanilSalukov
Check out Insense 👉 https://insense.pro/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Danil!

]]> This episode features, Danil Salukov (CEO of Incense), we discuss: 

- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to start

And there's so much more...

Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://twitter.com/DanilSalukov
Check out Insense 👉 https://insense.pro/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Danil!

]]> Tue, 13 Jun 2023 14:30:34 -0700 Pencil Pencil 2352 This episode features, Danil Salukov (CEO of Incense), we discuss: 

- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to start

And there's so much more...

Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://twitter.com/DanilSalukov
Check out Insense 👉 https://insense.pro/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Danil!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 41 - I always wanted to create a big company 41 41 Episode 41 - I always wanted to create a big company full 54234f23-1cd0-4fc7-b1c6-8b095f666960 https://addcreative.transistor.fm/41 This episode features, Wil Nitze (CEO of IQBAR), we discuss: 

- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you think

And there's so much more...

Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://www.linkedin.com/in/will-nitze/
Check out IQBAR 👉 https://www.eatiqbar.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Will!

]]> This episode features, Wil Nitze (CEO of IQBAR), we discuss: 

- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you think

And there's so much more...

Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://www.linkedin.com/in/will-nitze/
Check out IQBAR 👉 https://www.eatiqbar.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Will!

]]> Tue, 06 Jun 2023 09:00:00 -0700 Pencil Pencil 2818 This episode features, Wil Nitze (CEO of IQBAR), we discuss: 

- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you think

And there's so much more...

Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://www.linkedin.com/in/will-nitze/
Check out IQBAR 👉 https://www.eatiqbar.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Will!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 40 - I know exactly who I am 40 40 Episode 40 - I know exactly who I am full 1be36ab5-f39b-4625-8d89-6498d95e5fe9 https://addcreative.transistor.fm/40 This episode features, Phoenix Ha (CEO of AdBeacon), we discuss: 

- Why she started an attribution software
- How she came to a career in performance marketing
- What leadership means to her

And there's so much more...

Phoenix's understanding of who she is and what value she can drive for the community are second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Phoenix 👉 https://twitter.com/_phoenixha
Check out AdBeacon 👉 https://www.adbeacon.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Phoenix!

]]> This episode features, Phoenix Ha (CEO of AdBeacon), we discuss: 

- Why she started an attribution software
- How she came to a career in performance marketing
- What leadership means to her

And there's so much more...

Phoenix's understanding of who she is and what value she can drive for the community are second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Phoenix 👉 https://twitter.com/_phoenixha
Check out AdBeacon 👉 https://www.adbeacon.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Phoenix!

]]> Tue, 30 May 2023 18:24:54 -0700 Pencil Pencil 3443 This episode features, Phoenix Ha (CEO of AdBeacon), we discuss: 

- Why she started an attribution software
- How she came to a career in performance marketing
- What leadership means to her

And there's so much more...

Phoenix's understanding of who she is and what value she can drive for the community are second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Phoenix 👉 https://twitter.com/_phoenixha
Check out AdBeacon 👉 https://www.adbeacon.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Phoenix!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 39 - UGC isn't dead 39 39 Episode 39 - UGC isn't dead full dddec657-81b2-459a-9a8c-a56b33d7e8c3 https://addcreative.transistor.fm/39 This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss: 

- Why working can help you find your gifts not just passion
- How UGC is not dead
- How he structures the sales process

And there's so much more...

Joe's clear-eyed strategy and focus on solving problems through first principles is inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Joe 👉 https://twitter.com/JoeJMarston

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Joe!

]]> This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss: 

- Why working can help you find your gifts not just passion
- How UGC is not dead
- How he structures the sales process

And there's so much more...

Joe's clear-eyed strategy and focus on solving problems through first principles is inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Joe 👉 https://twitter.com/JoeJMarston

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Joe!

]]> Tue, 23 May 2023 16:23:01 -0700 Pencil Pencil 3518 This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss: 

- Why working can help you find your gifts not just passion
- How UGC is not dead
- How he structures the sales process

And there's so much more...

Joe's clear-eyed strategy and focus on solving problems through first principles is inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Joe 👉 https://twitter.com/JoeJMarston

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Joe!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 38 - Expand your time horizon 38 38 Episode 38 - Expand your time horizon full 22833d85-a65b-49a6-a6a6-fae53e00d8e5 https://addcreative.transistor.fm/38 This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss: 

- What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family 
- What he's learned about being a CEO 
- How his POV on time has changed as he's grown as a leader

And there's so much more...

Wes' rigor, calm intensity, and dedication to his team are infectious, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Wes 👉 https://twitter.com/wesstaa21
Work with him @ https://www.dsruptmediamarketing.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Wes!

]]> This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss: 

- What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family 
- What he's learned about being a CEO 
- How his POV on time has changed as he's grown as a leader

And there's so much more...

Wes' rigor, calm intensity, and dedication to his team are infectious, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Wes 👉 https://twitter.com/wesstaa21
Work with him @ https://www.dsruptmediamarketing.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Wes!

]]> Wed, 17 May 2023 06:28:26 -0700 Pencil Pencil 2381 This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss: 

- What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family 
- What he's learned about being a CEO 
- How his POV on time has changed as he's grown as a leader

And there's so much more...

Wes' rigor, calm intensity, and dedication to his team are infectious, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Wes 👉 https://twitter.com/wesstaa21
Work with him @ https://www.dsruptmediamarketing.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Wes!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 37 - I want to pass the ball of knowledge 37 37 Episode 37 - I want to pass the ball of knowledge full 4cd37d9a-6ac4-46a9-88fa-7e7953cd6357 https://addcreative.transistor.fm/37 This episode features, Andrew Faris (Growth Advisor), we discuss: 

- How we thinks about paid growth
- what is the secret to getting ahead in business
- Who should really be working in agencies

And there's so much more...

Andrew's ability to translate the complex into simple frameworks is second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Andrew 👉 https://twitter.com/andrewjfaris
Work with him @ www.ajfgrowth.com

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Andrew Faris!

]]> This episode features, Andrew Faris (Growth Advisor), we discuss: 

- How we thinks about paid growth
- what is the secret to getting ahead in business
- Who should really be working in agencies

And there's so much more...

Andrew's ability to translate the complex into simple frameworks is second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Andrew 👉 https://twitter.com/andrewjfaris
Work with him @ www.ajfgrowth.com

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Andrew Faris!

]]> Mon, 08 May 2023 15:05:10 -0700 Pencil Pencil 3001 This episode features, Andrew Faris (Growth Advisor), we discuss: 

- How we thinks about paid growth
- what is the secret to getting ahead in business
- Who should really be working in agencies

And there's so much more...

Andrew's ability to translate the complex into simple frameworks is second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Andrew 👉 https://twitter.com/andrewjfaris
Work with him @ www.ajfgrowth.com

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Andrew Faris!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 36 - A calm mind will always win 36 36 Episode 36 - A calm mind will always win full c76e1abc-e042-45da-b217-e95d14627978 https://addcreative.transistor.fm/36 This episode features, Daniel James (CEO @ Mint Performance), we discuss: 

- The process of building a business
- The mentality that entrepreneurship requires
- How to deal with stress and obstacles

And there's so much more...

Daniel's calm wisdom is intoxicating, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Daniel 👉 https://twitter.com/foodog85

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Daniel!

]]> This episode features, Daniel James (CEO @ Mint Performance), we discuss: 

- The process of building a business
- The mentality that entrepreneurship requires
- How to deal with stress and obstacles

And there's so much more...

Daniel's calm wisdom is intoxicating, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Daniel 👉 https://twitter.com/foodog85

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Daniel!

]]> Tue, 02 May 2023 13:32:23 -0700 Pencil Pencil 2198 This episode features, Daniel James (CEO @ Mint Performance), we discuss: 

- The process of building a business
- The mentality that entrepreneurship requires
- How to deal with stress and obstacles

And there's so much more...

Daniel's calm wisdom is intoxicating, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

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]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 35 - Develop a compelling vision for your life 35 35 Episode 35 - Develop a compelling vision for your life full b2fc53e6-4058-45d7-8c4b-53cde873d3ed https://addcreative.transistor.fm/35 This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss: 

- The magic of entrepreneurship (also the difficulties)
- How living your purpose daily makes the journey worth it
- Knowing your customer and what they need allows you to build even through the challenges
- How working on Obamacare led him to learn how to deal with a crisis

And there's so much more...

Kenny's heart just as massive as his brain, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

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https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Kenny 👉 https://twitter.com/NoCodeKenny

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Kenny!

]]> This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss: 

- The magic of entrepreneurship (also the difficulties)
- How living your purpose daily makes the journey worth it
- Knowing your customer and what they need allows you to build even through the challenges
- How working on Obamacare led him to learn how to deal with a crisis

And there's so much more...

Kenny's heart just as massive as his brain, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Kenny 👉 https://twitter.com/NoCodeKenny

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Kenny!

]]> Mon, 24 Apr 2023 22:08:40 -0700 Pencil Pencil 3601 This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss: 

- The magic of entrepreneurship (also the difficulties)
- How living your purpose daily makes the journey worth it
- Knowing your customer and what they need allows you to build even through the challenges
- How working on Obamacare led him to learn how to deal with a crisis

And there's so much more...

Kenny's heart just as massive as his brain, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Kenny 👉 https://twitter.com/NoCodeKenny

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Kenny!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 34 - Building takes time 🧱 34 34 Episode 34 - Building takes time 🧱 full 2af2a4c6-8c4b-424e-8802-6783d77b0156 https://addcreative.transistor.fm/34 This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social.

We discuss: 

- How important getting your finances is for your e-commerce business
- What happens when your only eye is on growth when running an e-commerce business
- How much work it is to build value as a SaaS
- What he took from being a partner at PwC into all his business ventures

And there's so much more...

Lio's brain is immense, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Lio 👉 https://twitter.com/Lioranpi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Lio!

]]> This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social.

We discuss: 

- How important getting your finances is for your e-commerce business
- What happens when your only eye is on growth when running an e-commerce business
- How much work it is to build value as a SaaS
- What he took from being a partner at PwC into all his business ventures

And there's so much more...

Lio's brain is immense, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Lio 👉 https://twitter.com/Lioranpi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Lio!

]]> Tue, 18 Apr 2023 15:51:09 -0700 Pencil Pencil 3199 This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social.

We discuss: 

- How important getting your finances is for your e-commerce business
- What happens when your only eye is on growth when running an e-commerce business
- How much work it is to build value as a SaaS
- What he took from being a partner at PwC into all his business ventures

And there's so much more...

Lio's brain is immense, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Lio 👉 https://twitter.com/Lioranpi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Lio!

]]> e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 33 - It's about stacking wins for your clients 33 33 Episode 33 - It's about stacking wins for your clients full 92941dd3-e29a-47e8-b875-de58bcad7951 https://addcreative.transistor.fm/33 This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social.

We discuss: 

- How to intentionally lead a team
- How to grow a business & team when you've never done it before
- What influencer seeding can do for a business
- How your customers want to trust you, so stack wins for them.

And there's so much more...

Taylor is a smooth operator and a great interview, enjoy it!

Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Taylor 👉 https://twitter.com/TaylorLagace

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Taylor!

]]> This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social.

We discuss: 

- How to intentionally lead a team
- How to grow a business & team when you've never done it before
- What influencer seeding can do for a business
- How your customers want to trust you, so stack wins for them.

And there's so much more...

Taylor is a smooth operator and a great interview, enjoy it!

Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Taylor 👉 https://twitter.com/TaylorLagace

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Taylor!

]]> Fri, 20 Jan 2023 15:12:52 -0800 Pencil Pencil 3317 This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social. We discuss: - How to intentionally lead a team - How to grow a business & team when you've never done it before - What influencer seeding can do for a business - How your customers want to trust you, so stack wins for them. And there's so much more... This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social. We discuss: - How to intentionally lead a team - How to grow a business & team when you've never done it before - What influ e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 32 - Scaling a business isn't hard...if you know the secret 🧙‍♂️ 32 32 Episode 32 - Scaling a business isn't hard...if you know the secret 🧙‍♂️ full 26f67caf-c59a-42eb-982d-deac3ba9c01c https://addcreative.transistor.fm/32 This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! 

We discuss: 

- How to actually test your ads
- What kind of metrics you should be measuring and why
- How he went from DJ to Facebook Ads Savant

And there's so much more...

Charley is an incredible operator and a lovely teacher, enjoy the show! 

Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Charley 👉 https://twitter.com/CTtheDisrupter

Check out Disruptor School 👉 https://www.disrupterschool.com/?r_done=1

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Charley!

]]> This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! 

We discuss: 

- How to actually test your ads
- What kind of metrics you should be measuring and why
- How he went from DJ to Facebook Ads Savant

And there's so much more...

Charley is an incredible operator and a lovely teacher, enjoy the show! 

Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Charley 👉 https://twitter.com/CTtheDisrupter

Check out Disruptor School 👉 https://www.disrupterschool.com/?r_done=1

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Charley!

]]> Fri, 13 Jan 2023 17:04:58 -0800 Pencil Pencil 4695 This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! We discuss: - How to actually test your ads - What kind of metrics you should be measuring and why - How he went from DJ to Facebook Ads Savant And there's so much more... This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to w e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 31 - You don't need ugly ads to win 😉 31 31 Episode 31 - You don't need ugly ads to win 😉 full 1a37f236-02e8-4370-b01f-abbdd8b2f73a https://addcreative.transistor.fm/31 This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. 

We discuss: 

  • how you need to reverse engineer why customers buy before you create your ads.
  • what the secret to ad targeting is.
  • how you can grow a culture for your team.

And there's so much more...

Matt is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Zoe 👉 https://twitter.com/MatthewGattozzi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Matt!

]]> This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. 

We discuss: 

  • how you need to reverse engineer why customers buy before you create your ads.
  • what the secret to ad targeting is.
  • how you can grow a culture for your team.

And there's so much more...

Matt is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Zoe 👉 https://twitter.com/MatthewGattozzi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Matt!

]]> Wed, 11 Jan 2023 19:23:25 -0800 Pencil Pencil 3631 This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. We discuss: how you need to reverse engineer why customers buy before you create your ads, what the secret to ad targeting is, and how you can grow a culture for your team. And there's so much more... This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. We discuss: how you need to reverse engineer why customers buy before you cre e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 30 - Customer Experience will be a differentiator in 2023 - are you ready? 🧐 30 30 Episode 30 - Customer Experience will be a differentiator in 2023 - are you ready? 🧐 full 99be3633-3fea-475d-8311-7a27c1473f4a https://addcreative.transistor.fm/30 This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. 

We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX.

And there's so much more...

Zoe is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Zoe 👉 https://twitter.com/_zoekahn_

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Zoe!

]]> This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. 

We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX.

And there's so much more...

Zoe is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Zoe 👉 https://twitter.com/_zoekahn_

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Zoe!

]]> Sun, 08 Jan 2023 16:21:42 -0800 Pencil Pencil 2322 This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX. This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automatio e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 29 - Master Mind - Gaining SEO steam! 😤 29 29 Episode 29 - Master Mind - Gaining SEO steam! 😤 full 423c9ad0-2796-4a75-a187-78679d9d1e81 https://addcreative.transistor.fm/29 This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. 

We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more...

And there's so much more...

Deb is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Deb 👉 https://twitter.com/debgotwired

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Deb!

]]> This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. 

We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more...

And there's so much more...

Deb is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Deb 👉 https://twitter.com/debgotwired

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Deb!

]]> Fri, 16 Dec 2022 17:29:38 -0800 Pencil Pencil 2274 This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more... This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The framewo e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 28 - Master Mind - You don't know growth 🚨 28 28 Episode 28 - Master Mind - You don't know growth 🚨 full 01590c25-72b4-43ba-b520-af72fe06c8db https://addcreative.transistor.fm/28 This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. 

We discuss all things Ads and how it relates to holiday and beyond. We break down: 

- Why profitability is such a massive boon to your business (duh but really)
- How you can cultivate magic moments for your business to own the "holiday" outside of black Friday
- why most brand will fail without getting their businesses together

And there's so much more...

Cherene is a master, enjoy the show! 

Join 8900+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Cherene 👉 https://twitter.com/ChereneAubert

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Cherene!

]]> This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. 

We discuss all things Ads and how it relates to holiday and beyond. We break down: 

- Why profitability is such a massive boon to your business (duh but really)
- How you can cultivate magic moments for your business to own the "holiday" outside of black Friday
- why most brand will fail without getting their businesses together

And there's so much more...

Cherene is a master, enjoy the show! 

Join 8900+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Cherene 👉 https://twitter.com/ChereneAubert

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Cherene!

]]> Mon, 21 Nov 2022 14:28:04 -0800 Pencil Pencil 2127 This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - Why profitability is such a massive boon to your business (duh but really) - How you can cultivate magic moments for your business to own the "holiday" outside of black Friday - why most brands will fail without getting their businesses together And there's so much more... This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - Why profitability is such a massive boon e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 27 - You need to find your zone of genius 27 27 Episode 27 - You need to find your zone of genius full f319733e-b7a0-4740-bba4-7a967cc2227e https://addcreative.transistor.fm/27 In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) 

We discuss his views and experiences with entrepreneurship and personal growth. 

He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space. 

We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path: 

Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly. 

If you're interested in marketing or entrepreneurship, this episode is for you. 

Jesse made this conversation feel way too short so we are going to ask him to do it again! Follow him! 

Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

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Or if you'd like to check out Pencil now, you can start 👇

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Use code AC15 to get 15% off your first year on all paid plans!

Follow Jesse on Twitter 👉 https://twitter.com/jspujji

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Jesse. 

]]> In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) 

We discuss his views and experiences with entrepreneurship and personal growth. 

He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space. 

We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path: 

Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly. 

If you're interested in marketing or entrepreneurship, this episode is for you. 

Jesse made this conversation feel way too short so we are going to ask him to do it again! Follow him! 

Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Jesse on Twitter 👉 https://twitter.com/jspujji

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Jesse. 

]]> Sat, 12 Nov 2022 21:25:11 -0800 Pencil Pencil 2359 In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) We discuss his views and experiences with entrepreneurship and personal growth. He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space. We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path: Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly. In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) We discuss his views and experiences with entrepreneurship and personal growth. He shares his journey through the early days of his career as he m e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 26 - Master Mind - You're overthinking your ads 🥸 26 26 Episode 26 - Master Mind - You're overthinking your ads 🥸 full 93472e5a-6b91-4efa-938b-1ac113f26048 https://addcreative.transistor.fm/26 This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode. 

We discuss all things Ads and how it relates to holiday and beyond. We break down: 

- What kind of campaign structure you should be targeting
- How to effectively test ads 
- How to set up your landing pages + offers to drive the best conversions for your brand

And there's so much more...

Phil is special, enjoy the show! 

Join 8700+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

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Follow Phil 👉 https://twitter.com/PhilKiel


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Please follow and share this episode! People deserve to learn from Phil!

]]> This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode. 

We discuss all things Ads and how it relates to holiday and beyond. We break down: 

- What kind of campaign structure you should be targeting
- How to effectively test ads 
- How to set up your landing pages + offers to drive the best conversions for your brand

And there's so much more...

Phil is special, enjoy the show! 

Join 8700+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

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Use code AC15 to get 15% off your first year on all paid plans!

Follow Phil 👉 https://twitter.com/PhilKiel


You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Phil!

]]> Mon, 07 Nov 2022 21:34:02 -0800 Pencil Pencil 1855 In today’s Master Mind conversation, we chat with Phil Kiel (MD @ Hello Earth) We discuss all things Ads and how it relates to holiday and beyond. We break down: What kind of campaign structure you should be targeting, how to effectively test ads, and how to set up your landing pages + offers to drive the best conversions for your brand. There's a lot more in here to learn from. Enjoy! In today’s Master Mind conversation, we chat with Phil Kiel (MD @ Hello Earth) We discuss all things Ads and how it relates to holiday and beyond. We break down: What kind of campaign structure you should be targeting, how to effectively test ads, and how e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 25 - You can't fail if you don't quit 25 25 Episode 25 - You can't fail if you don't quit full bf59fa27-4c13-433a-a7fd-ffe2ce9617f0 https://addcreative.transistor.fm/25 In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) 

We discuss his views and experiences with growth, e-commerce, and entrepreneurship. 

He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual. 

If you're interested in marketing or entrepreneurship, this episode is for you. 

Jem has so much knowledge to share, you should be following him! 

Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Jem on Twitter 👉 https://twitter.com/JemBourouhDE

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Jem!

]]> In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) 

We discuss his views and experiences with growth, e-commerce, and entrepreneurship. 

He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual. 

If you're interested in marketing or entrepreneurship, this episode is for you. 

Jem has so much knowledge to share, you should be following him! 

Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Jem on Twitter 👉 https://twitter.com/JemBourouhDE

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Jem!

]]> Sat, 22 Oct 2022 13:50:45 -0700 Pencil Pencil 2940 In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) We discuss his views and experiences with growth, e-commerce, and entrepreneurship. He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual. In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) We discuss his views and experiences with growth, e-commerce, and entrepreneurship. He shares how his early days in dropshipping shaped him. His experiences sta e-commerce, direct to consumer, marketing, creative, ads, growth No Special Edition: Episode 24 - Master Mind - It's time for your greatest hits 💿 24 24 Special Edition: Episode 24 - Master Mind - It's time for your greatest hits 💿 full 5df60e51-72aa-400e-bcbe-eb3243777a0f https://addcreative.transistor.fm/24 This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's! 

We discuss all things Creative and how it relates to BFCM and beyond. We break down: 

- The metrics that matter when measuring creative performance
- What kind of testing you should be doing leading into BFCM
- How new ads might not benefit you so focus on your greatest hits

And there's so much more...

Mirella is magnificent, enjoy the show! 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

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Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Mirella 👉 https://twitter.com/mirellacrespi


You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Mirella!

]]> This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's! 

We discuss all things Creative and how it relates to BFCM and beyond. We break down: 

- The metrics that matter when measuring creative performance
- What kind of testing you should be doing leading into BFCM
- How new ads might not benefit you so focus on your greatest hits

And there's so much more...

Mirella is magnificent, enjoy the show! 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Mirella 👉 https://twitter.com/mirellacrespi


You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Mirella!

]]> Fri, 14 Oct 2022 07:46:23 -0700 Pencil Pencil 1614 This episode features, Mirella Crespi (CEO of Creative Milkshake) and shares so many hard-won insights and how YOU can leverage them.cWe dig into all things Creative and how it relates to BFCM and beyond. We break down: the metrics that matter when measuring creative performance,what kind of testing you should be doing leading into BFCM, and how new ads might not benefit you so focus on your greatest hits. This one is full of insane value! This episode features, Mirella Crespi (CEO of Creative Milkshake) and shares so many hard-won insights and how YOU can leverage them.cWe dig into all things Creative and how it relates to BFCM and beyond. We break down: the metrics that matter when measur e-commerce, direct to consumer, marketing, creative, ads, growth No Special Edition: Episode 23 - Master Mind: You need to have your conversion funnels dialed in 23 23 Special Edition: Episode 23 - Master Mind: You need to have your conversion funnels dialed in full fb7a0e02-3710-4d2f-b0d4-fdfed5fd4575 https://addcreative.transistor.fm/23 This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. 

We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We break down: 

- 4-5 things your landing pages should be answering for no matter what
- How increasing AOV is the #1 thing you should be focused on
- The funnel type that gives you the best opportunities to expand AOV
- How to automate the ENTIRE process 🤯

Carl is amazing! 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow on Carl 👉 https://twitter.com/CarlWeische


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Please follow and share this episode! People deserve to learn from Carl!

]]> This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. 

We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We break down: 

- 4-5 things your landing pages should be answering for no matter what
- How increasing AOV is the #1 thing you should be focused on
- The funnel type that gives you the best opportunities to expand AOV
- How to automate the ENTIRE process 🤯

Carl is amazing! 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow on Carl 👉 https://twitter.com/CarlWeische


You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Carl!

]]> Fri, 07 Oct 2022 18:29:54 -0700 Pencil Pencil 1192 This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We dive into: How increasing AOV is the #1 thing you should be focused on. The funnel type that gives you the best opportunities to expand AOV and how to automate the ENTIRE process 🤯. Carl brings heat and it is glorious! This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We dive into: How increasing AOV is the #1 thing you should be focused on. The fun e-commerce, direct to consumer, marketing, creative, ads, growth No Special Edition: Episode 22 - Master Mind: Your customers should be your retention strategy 22 22 Special Edition: Episode 22 - Master Mind: Your customers should be your retention strategy full e98bfad2-0cc0-4592-8ec3-669e387d0d23 https://addcreative.transistor.fm/22 This episode features, Mandi Moshay (Founder @ Resident Consulting) and she drops so much 🔥.  

She breakdown :

  • How retention marketing is actually part of acquisition efforts as well as post-purchase. 
  • The types of research you should be doing to run better A/B tests in your retention efforts
  • How October is the time to be getting new customers for the BFCM push, not November.


Don't miss out on this one! 


Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Mandi on Twitter 👉 https://twitter.com/MandiMoshay

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Mandi!

]]> This episode features, Mandi Moshay (Founder @ Resident Consulting) and she drops so much 🔥.  

She breakdown :

  • How retention marketing is actually part of acquisition efforts as well as post-purchase. 
  • The types of research you should be doing to run better A/B tests in your retention efforts
  • How October is the time to be getting new customers for the BFCM push, not November.


Don't miss out on this one! 


Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Mandi on Twitter 👉 https://twitter.com/MandiMoshay

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Mandi!

]]> Fri, 30 Sep 2022 17:27:21 -0700 Pencil Pencil 1952 This episode features, Mandi Moshay (Founder @ Resident Consulting) and she gives so much value to listeners! She breaks down how retention marketing is actually part of acquisition efforts as well as post-purchase. The types of research you should be doing to run better A/B tests in your retention efforts, and how October is the time to be getting new customers for the BFCM push, not November. This one is 🔥 This episode features, Mandi Moshay (Founder @ Resident Consulting) and she gives so much value to listeners! She breaks down how retention marketing is actually part of acquisition efforts as well as post-purchase. The types of research you should be doi e-commerce, direct to consumer, marketing, creative, ads, growth No Special Edition: Episode 21 - Master Mind: As a brand you need to be a part of the culture 21 21 Special Edition: Episode 21 - Master Mind: As a brand you need to be a part of the culture full a3bf0ced-850e-4285-ac3d-e68cd5f47f05 https://addcreative.transistor.fm/21 This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥.  

They breakdown :

  • the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC. 
  • How you can practically focus on brand today.
  • how being a part of the culture and what's going on in the market should be imperative to your initiatives if you desire to have meaningful growth. 


Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Ari on Twitter 👉 https://twitter.com/arieljrubin
Follow Francis on Twitter 👉 https://twitter.com/FZierer

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Ariel & Francis!

]]> This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥.  

They breakdown :

  • the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC. 
  • How you can practically focus on brand today.
  • how being a part of the culture and what's going on in the market should be imperative to your initiatives if you desire to have meaningful growth. 


Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Ari on Twitter 👉 https://twitter.com/arieljrubin
Follow Francis on Twitter 👉 https://twitter.com/FZierer

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Ariel & Francis!

]]> Fri, 23 Sep 2022 17:06:23 -0700 Pencil Pencil 1967 This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥. They breakdown the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC. How you can practically focus on brand today and how being a part of the culture and what's going on in the market should be imperative to your initiatives if you desire to have meaningful growth. This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥. They breakdown the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or e-commerce, direct to consumer, marketing, creative, ads, growth No Special Edition: Episode 20 - Master Mind: You don't have to be afraid of cashflow this Black Friday 20 20 Special Edition: Episode 20 - Master Mind: You don't have to be afraid of cashflow this Black Friday full c04f66e9-4d4a-48ac-8a94-9815f42f4847 https://addcreative.transistor.fm/20 This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down: 

- What metrics matter most when deciding to scale.
- What tools you should be using to give you better outcomes for cashflow during BFCM and beyond
- How small brands can make big moves. 

Ron is the man, you should thank him for his generosity! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Ron on Twitter 👉 https://twitter.com/obviceo

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Ron!

]]> This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down: 

- What metrics matter most when deciding to scale.
- What tools you should be using to give you better outcomes for cashflow during BFCM and beyond
- How small brands can make big moves. 

Ron is the man, you should thank him for his generosity! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Ron on Twitter 👉 https://twitter.com/obviceo

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Ron!

]]> Mon, 12 Sep 2022 20:50:22 -0700 Pencil Pencil 1306 This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. He breaks down, why cashflow is important to your business, how LTV/CAC is the most important thing for understanding how/when you can scale your business, and what tools you should be using. Ron is amazing, check this one out! This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. He breaks down, why cashflow is important to your business, how LTV/CAC is the most important thing for understanding how/when you can scale your business, a e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 19 - You're probably not doing your marketing right 19 19 Episode 19 - You're probably not doing your marketing right full 4905bc6d-ce6a-44cc-9e78-4fc76831426a https://addcreative.transistor.fm/19 In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices).

We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵

She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more.

Why measuring the incremental impact of your campaigns really matters.

And finally, how she would recommend you segment yourself if you're looking to start a company: are you passionate about a product or a channel expert. 🤔

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Alex on Twitter and check out No Best Practices.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Alex!

]]> In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices).

We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵

She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more.

Why measuring the incremental impact of your campaigns really matters.

And finally, how she would recommend you segment yourself if you're looking to start a company: are you passionate about a product or a channel expert. 🤔

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Alex on Twitter and check out No Best Practices.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Alex!

]]> Sat, 10 Sep 2022 10:41:46 -0700 Pencil Pencil 2774 Today’s episode features Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices). We discuss the business stage you need to be in to layer on massive retention efforts. Why incrementality is still not thought of often enough when measuring campaigns. How segmentation can be a secret weapon and much more! Make sure you listen in and take notes! Today’s episode features Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices). We discuss the business stage you need to be in to layer on massive retention efforts. Why incrementality is still not thought of often enough when me e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 18 - You can't grow without a brand 18 18 Episode 18 - You can't grow without a brand full 429441cd-119b-45dc-a004-3a656a03ecf4 https://addcreative.transistor.fm/18 In today’s conversation,today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that already existed but brand develops it.

Arielle is truly exceptional at what she does, listen in and learn! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Arielle on Twitter or sign up for her class here (it's amazing!)

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Arielle!

]]> In today’s conversation,today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that already existed but brand develops it.

Arielle is truly exceptional at what she does, listen in and learn! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Arielle on Twitter or sign up for her class here (it's amazing!)

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Arielle!

]]> Fri, 02 Sep 2022 18:23:04 -0700 Pencil Pencil 4000 Today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that already existed but brand develops it. Today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captur e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 17 - Slowing down growth is harder than it looks 17 17 Episode 17 - Slowing down growth is harder than it looks full 89b3b57d-099e-4da8-ae9a-6429a1ef7448 https://addcreative.transistor.fm/17 In today’s conversation, Cherene shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization should look like.

Cherene is divine, we hope you enjoy it! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Cherene on Twitter.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Cherene!

]]> In today’s conversation, Cherene shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization should look like.

Cherene is divine, we hope you enjoy it! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

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Follow Cherene on Twitter.

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]]> Fri, 26 Aug 2022 10:49:04 -0700 Pencil Pencil 3175 Today’s episode features Cherene Aubert (Head of Growth & Analytics @ Bobbie). She shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization should look like. Today’s episode features Cherene Aubert (Head of Growth & Analytics @ Bobbie). She shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 16 - How to get a better outcome 16 16 Episode 16 - How to get a better outcome full d3f0de59-7bef-4750-b25d-9b57f735e23c https://addcreative.transistor.fm/16 In today’s conversation, Matt shares his journey as a founder and how personal his WHY for creating Huron really is. How he tries to boil things down to their most fundamental through practicing first principles to solve problems, and how he believes customer experience and branding work together hand in hand in growing the business. This one is a lot of fun, and Matt is a wealth of knowledge! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Matt on Twitter.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Matt!

]]> In today’s conversation, Matt shares his journey as a founder and how personal his WHY for creating Huron really is. How he tries to boil things down to their most fundamental through practicing first principles to solve problems, and how he believes customer experience and branding work together hand in hand in growing the business. This one is a lot of fun, and Matt is a wealth of knowledge! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Matt on Twitter.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Matt!

]]> Fri, 19 Aug 2022 09:50:14 -0700 Pencil Pencil 3518 Today’s episode features Matt Mullenax, Co-Founder & CEO @ Huron. He shares his journey learning with his own skin and how it motivated to want to start a beauty company for men. How he applies first principles to making business decisions, and what he thinks is the next big play for Huron will be as a native DTC brand. Today’s episode features Matt Mullenax, Co-Founder & CEO @ Huron. He shares his journey learning with his own skin and how it motivated to want to start a beauty company for men. How he applies first principles to making business decisions, and what h e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 15 - Don't get high on your own supply 15 15 Episode 15 - Don't get high on your own supply full 80c32160-a1e8-4145-930a-ee68ee3ada2c https://addcreative.transistor.fm/15 In today’s conversation, April shares her journey as a solo founder and the hardships she's had to deal with as she pivoted into Cheeky Cocktails during the pandemic. How she feels about being able to innovate in a less up and coming market (Beverage) and her lessons for founders who want to deliver value to their customers first.

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here.

Follow April on LinkedIn

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from April!

]]> In today’s conversation, April shares her journey as a solo founder and the hardships she's had to deal with as she pivoted into Cheeky Cocktails during the pandemic. How she feels about being able to innovate in a less up and coming market (Beverage) and her lessons for founders who want to deliver value to their customers first.

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here.

Follow April on LinkedIn

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from April!

]]> Mon, 15 Aug 2022 13:21:04 -0700 Pencil Pencil 2721 Today’s episode features April Wachtel, Founder @ Cheeky Cocktails. She shares her learnings having built 2 businesses, how you can know it's time to pivot, how she looks at measuring value delivered to customers, and her plans to be an important piece of your home entertaining journey. Today’s episode features April Wachtel, Founder @ Cheeky Cocktails. She shares her learnings having built 2 businesses, how you can know it's time to pivot, how she looks at measuring value delivered to customers, and her plans to be an important piece of e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 14 - Build systems that get out users way 14 14 Episode 14 - Build systems that get out users way full 364840c6-8053-4e54-a2aa-003f6067f452 https://addcreative.transistor.fm/14 In today’s conversation, Zach shares what his inspiration for building Foreplay was, what he's learned scaling Foreplay, and how he thinks about helping creative people + eCommerce marketers get value out of products.

This is a very fun talk, Zach is incredibly thoughtful, you're going to learn a lot!

Join 5500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Zach on Twitter @ https://twitter.com/foreplayzach

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Zach!

]]> In today’s conversation, Zach shares what his inspiration for building Foreplay was, what he's learned scaling Foreplay, and how he thinks about helping creative people + eCommerce marketers get value out of products.

This is a very fun talk, Zach is incredibly thoughtful, you're going to learn a lot!

Join 5500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Zach on Twitter @ https://twitter.com/foreplayzach

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Zach!

]]> Mon, 08 Aug 2022 11:27:51 -0700 Pencil Pencil 3312 Today’s episode features Zach Murray, Founder @ Foreplay & Head of Design @ Triple Whale. He breaks down how he thinks about building products, how he loves helping creative people, and what he's learned building multiple businesses. Today’s episode features Zach Murray, Founder @ Foreplay & Head of Design @ Triple Whale. He breaks down how he thinks about building products, how he loves helping creative people, and what he's learned building multiple businesses. e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 13 - Everything you create matters 13 13 Episode 13 - Everything you create matters full 9029e2c0-9907-49a0-b205-b726bbc57022 https://addcreative.transistor.fm/13 In today’s conversation, Jess shares his journey to founding the Fire Team agency. How being the biggest agency isn't his end goal, he wants to do great work, which, in his opinion, takes time and thoughtfulness.

We also go deep on creative theory and how every person can create a meaningful impact through the ads they produce. Excited for you to hear this one! 

Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Jess on Twitter @ https://twitter.com/HireFireTeam

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Jess!

]]> In today’s conversation, Jess shares his journey to founding the Fire Team agency. How being the biggest agency isn't his end goal, he wants to do great work, which, in his opinion, takes time and thoughtfulness.

We also go deep on creative theory and how every person can create a meaningful impact through the ads they produce. Excited for you to hear this one! 

Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Jess on Twitter @ https://twitter.com/HireFireTeam

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Jess!

]]> Mon, 01 Aug 2022 13:42:39 -0700 Pencil Pencil 3601 Today’s episode features Jess Bachman, Co-Founder @ Fire Team. He shares his philosophy on making creative that converts, how creative can be broken down to a science, and how being great at organic social isn't as easy as everyone makes it seem. We get into it BIG time, enjoy! Today’s episode features Jess Bachman, Co-Founder @ Fire Team. He shares his philosophy on making creative that converts, how creative can be broken down to a science, and how being great at organic social isn't as easy as everyone makes it seem. We ge e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 12 - You can't half ass anything 12 12 Episode 12 - You can't half ass anything full 6b4f18cc-74cc-44e2-9e07-71bbd1c3dd91 https://addcreative.transistor.fm/12 In today’s conversation, Alexa shares her unique journey from educator to brand marketer with a stop on the performance marketing express along the way. The skills she learned with creative/data and how that's helped her communicate brand values for Triple Whale. Her most immense skill is connecting with people and understanding what makes them tick/why did they buy...or not? She shares some very actionable frameworks on how to extract customer feedback at scale. She drops heat, I hope you're ready!

Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Alexa on Twitter @ https://twitter.com/AlexaKilroy

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Alexa!

]]> In today’s conversation, Alexa shares her unique journey from educator to brand marketer with a stop on the performance marketing express along the way. The skills she learned with creative/data and how that's helped her communicate brand values for Triple Whale. Her most immense skill is connecting with people and understanding what makes them tick/why did they buy...or not? She shares some very actionable frameworks on how to extract customer feedback at scale. She drops heat, I hope you're ready!

Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Alexa on Twitter @ https://twitter.com/AlexaKilroy

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Alexa!

]]> Mon, 18 Jul 2022 16:43:05 -0700 Pencil Pencil 3742 Today’s episode features Alexa Kilroy, Head of Brand @ Triple Whale. She shares her origins as a teacher and her eventual pivot into DTC and how that led her to a career in brand for a B2B SaaS company. It's a wild ride and Alexa is exceptional at sharing her story and what values she learned along the way...buckle up! Today’s episode features Alexa Kilroy, Head of Brand @ Triple Whale. She shares her origins as a teacher and her eventual pivot into DTC and how that led her to a career in brand for a B2B SaaS company. It's a wild ride and Alexa is exceptional at sharing e-commerce, direct to consumer, marketing, creative, ads, growth No Special Edition: Episode 11 - Is creative the biggest lever in performance? 11 11 Special Edition: Episode 11 - Is creative the biggest lever in performance? full ed0cb65c-c701-4cbb-bef7-b47fbc1f2d23 https://addcreative.transistor.fm/11 In today’s conversation, we debate one of the hottest topics in DTC marketing. Is creative the biggest lever in performance?

The topics range from: 

  • Creative = the new targeting
  • Targeting doesn't really exist anymore
  • CRO drives more meaningful lift
  • Offer is the biggest lever (John's Ferrari example is just 😂) 

You can be the judge of who won but we hope you take away from great knowledge that will help you make better decisions and run smarter tests that help grow your business.


Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Barry on Twitter @ https://twitter.com/binghott
Follow John on Twitter @ https://twitter.com/johnjhcoyle
Follow Archit on Twitter @ https://twitter.com/archittbatlaw

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from these amazing gentlemen!

]]> In today’s conversation, we debate one of the hottest topics in DTC marketing. Is creative the biggest lever in performance?

The topics range from: 

  • Creative = the new targeting
  • Targeting doesn't really exist anymore
  • CRO drives more meaningful lift
  • Offer is the biggest lever (John's Ferrari example is just 😂) 

You can be the judge of who won but we hope you take away from great knowledge that will help you make better decisions and run smarter tests that help grow your business.


Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Barry on Twitter @ https://twitter.com/binghott
Follow John on Twitter @ https://twitter.com/johnjhcoyle
Follow Archit on Twitter @ https://twitter.com/archittbatlaw

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from these amazing gentlemen!

]]> Thu, 14 Jul 2022 13:18:57 -0700 Pencil Pencil 5924 Today’s episode features an Epic Panel of performance/growth marketers: Barry Hott (Episode 6), John Coyle, and Archit Batlaw. We debate whether Creative is the biggest lever in performance today. Buckle up, it's a spicy and fun ride! 🌶 Today’s episode features an Epic Panel of performance/growth marketers: Barry Hott (Episode 6), John Coyle, and Archit Batlaw. We debate whether Creative is the biggest lever in performance today. Buckle up, it's a spicy and fun ride! 🌶 e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 10 - KPI's kill brands 10 10 Episode 10 - KPI's kill brands full bf31ba9c-e902-436a-8cb3-0bcf64d05749 https://addcreative.transistor.fm/10 In today’s conversation, Eli shares some of his core concepts around how you can build an exceptional CX experience, no matter the industry. How travelling the world helped him understand people on a much deeper level. That imposter syndrome, especially coming from a "non-traditional" background, and how doing things that don't scale can have an outsized impact on your business. There's way more to this episode than that summary, enjoy!

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Eli's newsletter @ https://eli.beehiiv.com/
Follow Eli on Twitter @ https://twitter.com/eliweisss

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Eli!

]]> In today’s conversation, Eli shares some of his core concepts around how you can build an exceptional CX experience, no matter the industry. How travelling the world helped him understand people on a much deeper level. That imposter syndrome, especially coming from a "non-traditional" background, and how doing things that don't scale can have an outsized impact on your business. There's way more to this episode than that summary, enjoy!

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Eli's newsletter @ https://eli.beehiiv.com/
Follow Eli on Twitter @ https://twitter.com/eliweisss

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Eli!

]]> Tue, 12 Jul 2022 09:45:00 -0700 Pencil Pencil 3272 Today’s episode features Eli Weiss, Senior Director of CX at Jones Road Beauty. He shares his origins story of traveling the world and landing at a startup, and how he founded the core principles that he leverages daily driving superior CX experiences at scale. Today’s episode features Eli Weiss, Senior Director of CX at Jones Road Beauty. He shares his origins story of traveling the world and landing at a startup, and how he founded the core principles that he leverages daily driving superior CX experiences at e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 9 - Better creative is the answer to iOS14 9 9 Episode 9 - Better creative is the answer to iOS14 full 275a05d3-2133-4f7f-9c5d-44115aa836ec https://addcreative.transistor.fm/9 In today’s conversation, Dan digs into how much of his upbringing helped shape his entrepreneurial hunger which drove him to starting a business (the story is amazing) in college. From there he started his agency, right out of school, working with massive VC-backed companies on performance marketing. His major insight was, they don't have the power creative workflows to test at scale. This led him to founding Marpipe.

Our conversation goes left and right but it is focused on how we can deliver the most value to customers through creative at scale and it's a fun debate from two leaders on the front lines of creative automation. 

 Enjoy!

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Marpipe @ https://www.marpipe.com/
Follow Dan on Twitter @ https://twitter.com/danpantelo

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Dan! 

]]> In today’s conversation, Dan digs into how much of his upbringing helped shape his entrepreneurial hunger which drove him to starting a business (the story is amazing) in college. From there he started his agency, right out of school, working with massive VC-backed companies on performance marketing. His major insight was, they don't have the power creative workflows to test at scale. This led him to founding Marpipe.

Our conversation goes left and right but it is focused on how we can deliver the most value to customers through creative at scale and it's a fun debate from two leaders on the front lines of creative automation. 

 Enjoy!

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Marpipe @ https://www.marpipe.com/
Follow Dan on Twitter @ https://twitter.com/danpantelo

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Dan! 

]]> Mon, 04 Jul 2022 15:00:00 -0700 Pencil Pencil 3447 Today’s episode features Dan Pantelo, Founder/CEO of Marpipe. He shares his origins story as an entrepreneur during his college days and how that led him to start an agency right out of college, which led to his biggest discovery to date. Creative work flows were still in the stone age. D Today’s episode features Dan Pantelo, Founder/CEO of Marpipe. He shares his origins story as an entrepreneur during his college days and how that led him to start an agency right out of college, which led to his biggest discovery to date. Creative work fl e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 8 - I'm really against hacks and best practices 8 8 Episode 8 - I'm really against hacks and best practices full 899e6adb-b0c4-462e-b267-98b7c22560e3 https://addcreative.transistor.fm/8 In today’s conversation, Carl shares how learning about himself unlocked massive possibilities for a new business. That being a founder/operator of a business before starting Accelerated helped him think about the business and understand his target market's painpoints. Why website testing is still in its infancy and how you can get some quick wins on the board. There's so much more to learn from Carl here. Enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Accelerated @ https://www.acceleratedagency.com/
Follow Carl on Twitter @ https://twitter.com/CarlWeische (one of the best follows on DTC twitter) 

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Carl! 

]]> In today’s conversation, Carl shares how learning about himself unlocked massive possibilities for a new business. That being a founder/operator of a business before starting Accelerated helped him think about the business and understand his target market's painpoints. Why website testing is still in its infancy and how you can get some quick wins on the board. There's so much more to learn from Carl here. Enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Accelerated @ https://www.acceleratedagency.com/
Follow Carl on Twitter @ https://twitter.com/CarlWeische (one of the best follows on DTC twitter) 

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Carl! 

]]> Tue, 28 Jun 2022 14:00:00 -0700 Pencil Pencil 3024 Today’s episode features Carl Weische, Co-Founder/CEO of Accelerated. We learn about how his interest in self-betterment through learning psychology helped him, not only better himself, but launch his career post-university deliver massive results for 7&8 figure brands. Today’s episode features Carl Weische, Co-Founder/CEO of Accelerated. We learn about how his interest in self-betterment through learning psychology helped him, not only better himself, but launch his career post-university deliver massive results for 7&a e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 7 - Double down on your niche 7 7 Episode 7 - Double down on your niche full bcf80cbb-2509-4a97-92d3-aa7e45390518 https://addcreative.transistor.fm/7 In today’s conversation, Amanda shares her thoughts on how you'll be able to grow in the future on twitter, what you need to focus on when trying to grow your personal brand, that focusing on a niche and driving at it repeatedly is the key to finding an audience, and how having a personal brand can help drive organic traffic to your brand. This is a masterclass on building yourself into a brand that benefits whenever you work. Enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Amanda @ https://amandanat.com/
Follow Amanda on Twitter @ https://twitter.com/amandanat

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Amanda! 

]]> In today’s conversation, Amanda shares her thoughts on how you'll be able to grow in the future on twitter, what you need to focus on when trying to grow your personal brand, that focusing on a niche and driving at it repeatedly is the key to finding an audience, and how having a personal brand can help drive organic traffic to your brand. This is a masterclass on building yourself into a brand that benefits whenever you work. Enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Amanda @ https://amandanat.com/
Follow Amanda on Twitter @ https://twitter.com/amandanat

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Amanda! 

]]> Tue, 21 Jun 2022 22:33:23 -0700 Pencil Pencil 3088 Today’s episode features Amanda Natividad, VP of Marketing at Sparktoro. We learn how leaning into a niche + consistently can grow your personal brand as a creator, then lead to major upside for your company. Today’s episode features Amanda Natividad, VP of Marketing at Sparktoro. We learn how leaning into a niche + consistently can grow your personal brand as a creator, then lead to major upside for your company. e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 6 - How do I get people to pay attention? 6 6 Episode 6 - How do I get people to pay attention? full f481c6e1-91b3-49ef-aa1d-05c13ad557c8 https://addcreative.transistor.fm/6 In today’s conversation, Barry shares his thoughts on the difference between growth & performance marketing and how you should be thinking about it. How to work properly with creators and how to create content that cuts through the noise to drive meaningful impact to your business. There's so much more in here to enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Barry @ https://www.barryhott.com/
Follow Barry on Twitter @ https://twitter.com/binghott

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Barry! 

]]> In today’s conversation, Barry shares his thoughts on the difference between growth & performance marketing and how you should be thinking about it. How to work properly with creators and how to create content that cuts through the noise to drive meaningful impact to your business. There's so much more in here to enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Barry @ https://www.barryhott.com/
Follow Barry on Twitter @ https://twitter.com/binghott

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Barry! 

]]> Tue, 14 Jun 2022 09:03:19 -0700 Pencil Pencil 4130 Today’s episode features Barry Hott, Growth Advisor, and former VP of Growth at Thesis. We learn how to be working with creators and what actually moves the needle in the paid social! Today’s episode features Barry Hott, Growth Advisor, and former VP of Growth at Thesis. We learn how to be working with creators and what actually moves the needle in the paid social! e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 5 - We have $10,000 to not mess this up 5 5 Episode 5 - We have $10,000 to not mess this up full 77b4ccea-ce66-49f6-98a1-3e6c23fc8f59 https://addcreative.transistor.fm/5 In today’s conversation, Ron shares his thoughts on how to connect with your manufacturers to leverage them as a innovation centers, how trust is the core of all great founding relationships, how being focused on delivering for the customers, no matter how hard it is has been a true differentiator, and how not every deal is the right deal for your business. This one is incredible!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Obvi @ https://myobvi.com/
Follow Ron on Twitter @ https://twitter.com/obviceo

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Ron! 

]]> In today’s conversation, Ron shares his thoughts on how to connect with your manufacturers to leverage them as a innovation centers, how trust is the core of all great founding relationships, how being focused on delivering for the customers, no matter how hard it is has been a true differentiator, and how not every deal is the right deal for your business. This one is incredible!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Obvi @ https://myobvi.com/
Follow Ron on Twitter @ https://twitter.com/obviceo

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Ron! 

]]> Tue, 07 Jun 2022 09:45:00 -0700 Pencil Pencil 3414 Today’s episode features Ron Shah Co-Founder & CEO of the DTC brand, Obvi. We learn about the formula that has driven success for him and his co-founding team and how failure isn't a fear of his. Today’s episode features Ron Shah Co-Founder & CEO of the DTC brand, Obvi. We learn about the formula that has driven success for him and his co-founding team and how failure isn't a fear of his. e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 4 - A simple thesis: a product, a price, and some humor. 4 4 Episode 4 - A simple thesis: a product, a price, and some humor. full 142519de-7314-4192-8114-2cdbcd14abb9 https://addcreative.transistor.fm/4 In today’s conversation, Ovadia & Zack share their perspective on how to grow a profitable business that can weather economic hardship. How involving customers and their feedback in the process can help you develop new products and how a simple thesis, and delivering on that time and again is a BIG IDEA. This is a good one!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about The Perfect Jean @ https://www.theperfectjean.nyc

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> In today’s conversation, Ovadia & Zack share their perspective on how to grow a profitable business that can weather economic hardship. How involving customers and their feedback in the process can help you develop new products and how a simple thesis, and delivering on that time and again is a BIG IDEA. This is a good one!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about The Perfect Jean @ https://www.theperfectjean.nyc

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> Wed, 01 Jun 2022 00:00:26 -0700 Pencil Pencil 3536 Today’s episode features the Co-Founders, Ovadia Labaton & Zack Arnold of the DTC brand, The Perfect Jean. We dig into the nitty-gritty of growing a bootstrapped business. Today’s episode features the Co-Founders, Ovadia Labaton & Zack Arnold of the DTC brand, The Perfect Jean. We dig into the nitty-gritty of growing a bootstrapped business. e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 3 - Some channels are speed boats and others are ocean liners 3 3 Episode 3 - Some channels are speed boats and others are ocean liners full 29fea5a0-8845-42cb-86b8-ca404bbb4a45 https://addcreative.transistor.fm/3 In today’s conversation, Tye shares his perspective on the channels that are working best for his clients. How there is a right time to start running affiliate campaigns, and the observation that growth is still very misunderstood in DTC. This is a good one!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can connect Tye on twitter @ https://twitter.com/tdegrange

You can learn more about Round Barn Labs @ https://www.roundbarnlabs.com

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> In today’s conversation, Tye shares his perspective on the channels that are working best for his clients. How there is a right time to start running affiliate campaigns, and the observation that growth is still very misunderstood in DTC. This is a good one!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can connect Tye on twitter @ https://twitter.com/tdegrange

You can learn more about Round Barn Labs @ https://www.roundbarnlabs.com

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> Tue, 24 May 2022 20:30:36 -0700 Pencil Pencil 2816 Today’s episode is with Tye Degrange Founder & CEO of Round Barn Labs, a Growth Marketing Agency that has helped grow companies like Hopin, Amazon, EbayMotors, and NextDoor crush their growth goals through rigorous experimentation. Today’s episode is with Tye Degrange Founder & CEO of Round Barn Labs, a Growth Marketing Agency that has helped grow companies like Hopin, Amazon, EbayMotors, and NextDoor crush their growth goals through rigorous experimentation. e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 2 - Build an insights flywheel to fuel your innovation 2 2 Episode 2 - Build an insights flywheel to fuel your innovation full 7cba3771-e305-4b22-8a40-34961352a6f0 https://addcreative.transistor.fm/2 In today’s conversation, Felix shares his learnings from growing up in his family business in Germany, how insights are still underhyped and utilized in a world of tactics, and how audience + niche are the things that will drive growth for businesses into the future.

Our favorite part at the frameworks he gives us to either create these process with no capital on hand or at scale.

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can connect Felix on Linkedin @ https://www.linkedin.com/in/felixrossknecht/

You can learn more about Route & Rise @ https://www.routeandrise.com/

Here is our favorite article he just wrote -> https://www.routeandrise.com/thinking/third-wave-dtc

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> In today’s conversation, Felix shares his learnings from growing up in his family business in Germany, how insights are still underhyped and utilized in a world of tactics, and how audience + niche are the things that will drive growth for businesses into the future.

Our favorite part at the frameworks he gives us to either create these process with no capital on hand or at scale.

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can connect Felix on Linkedin @ https://www.linkedin.com/in/felixrossknecht/

You can learn more about Route & Rise @ https://www.routeandrise.com/

Here is our favorite article he just wrote -> https://www.routeandrise.com/thinking/third-wave-dtc

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> Tue, 17 May 2022 13:46:43 -0700 Pencil Pencil 2728 Today’s episode is with Felix Rossknecht, co-founder and Principal at Route & Rise, a DTC Consultancy. Today’s episode is with Felix Rossknecht, co-founder and Principal at Route & Rise, a DTC Consultancy. e-commerce, direct to consumer, marketing, creative, ads, growth No Episode 1 - How an Emmy-winning producer transitioned to founder of a beauty brand 1 1 Episode 1 - How an Emmy-winning producer transitioned to founder of a beauty brand full e2736b2c-37f6-48c5-b95a-f53b497ee4d1 https://addcreative.transistor.fm/1 In today’s conversation, Rob explores the ins and outs of transitioning from his successful career as a film producer to DTC founder. Rob pulls back the curtain on the many challenges he's faced during his journey, learning how to run his business from the ground up.

We also dig into the tools that have helped him automate his revenue generation process and meet his customers where they are and he shares an unusual audience that has been a core driver of the brand's success.

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can follow Rob on Linkedin @robcarliner

You can learn more about our advertiser Angela Caglia at angelacaglia.com

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> In today’s conversation, Rob explores the ins and outs of transitioning from his successful career as a film producer to DTC founder. Rob pulls back the curtain on the many challenges he's faced during his journey, learning how to run his business from the ground up.

We also dig into the tools that have helped him automate his revenue generation process and meet his customers where they are and he shares an unusual audience that has been a core driver of the brand's success.

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can follow Rob on Linkedin @robcarliner

You can learn more about our advertiser Angela Caglia at angelacaglia.com

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

]]> Mon, 09 May 2022 18:14:37 -0700 Pencil Pencil 3980 Today’s episode is with Rob Carliner, co-founder and COO of Angela Caglia Skincare, created by his wife, celebrity esthetician Angela Caglia. Today’s episode is with Rob Carliner, co-founder and COO of Angela Caglia Skincare, created by his wife, celebrity esthetician Angela Caglia. e-commerce, direct to consumer, marketing, creative, ads, growth No