She's the Head of Growth and Product Marketing at Navattic.

She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff.

She shares her wisdom and humanity throughout the episode.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on February 26th, 2026

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She is a content strategist and content operations expert who's ran her business for the last three years.

She has over 25 years of business experience, with over 12 years directly in marketing.

But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode.

I hope you enjoy the episode :)

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📹 Recorded on January 23rd, 2026

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She's the Head of B2B Growth at Sword Health

She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?

I believe the best future marketers will have a deep expertise in growth

(even though Davide said he never hires marketers for growth roles on our last episode 😅)

That's why I was excited to chat to her, and in the end, I found a damn good human.

In the episode, she shares:

- Why growth's job is to transfer enthusiasm

- Sword's recent campaign that did that

- And why the goal of life is to help others

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on February 10th, 2026

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She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. 

Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor).

This provides her with crisp and *actually helpful advice for marketers.

In this episode, we talk about:

- Why marketing's ONLY job is to grow the company

- Why marketers shouldn't think like the CEO (they should think like marketers!)

- And why the point of life is to enjoy it.

I hope you enjoy the episode :)

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📹 Recorded on January 6th, 2026.

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She's an Events & Brand Marketing Manager @ Gymdesk

Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.

In this episode, we talk about:
- Why marketing's job is storytelling
- The do's and don'ts of storytelling
- And why failure is feedback

I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on December 11th, 2025.

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He's the Head of Growth at Clay.

Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.

In this episode, we talk about:
- Why growth's job is to remove the bottlenecks to growth
- The skills that make someone successful at growth
- And why your job doesn't have to suck

I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on December 2nd, 2025.

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He's the Director of Content Marketing at Freshpaint.

Mark has over a decade of experience leading marketing and content for organizations and within agencies.

In this episode, we talk about:

- Why marketing's job is to be the preferred solution

- Where SEO and content marketing are headed

- And why empathy, paired with a change of mind/action, is so critical

A fun aside: I met Mark during an interview process back in 2024, where he passed me. Thankfully, I left a good impression, and we've stayed in touch since.

I hope you enjoy the episode :)

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📹 Recorded on December 2nd, 2025.

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She started her career 20 years ago, copywriting for B2C brands

And is now the Head of Marketing for Vector

If you want to create better content that builds community, you need to listen to (and study!) Jess

I hope you enjoy our conversation :)

📺 Click to watch on YouTube 

📹 Recorded on November 14th, 2025.

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She's the Director of Marketing for the Greater Green Bay Chamber

And an overall great human(!)

She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up.

Enjoy the conversation :)

📺 Click to watch on YouTube 

📹 Recorded on November 7th, 2025.

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20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing.

I love it.

He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on November 4th, 2025.

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If you’ve ever wondered what growth is for, start here

I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM

We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!

Here’s the why, what’s coming, and how you can take action right away

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on November 3rd, 2025.

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How does one become "more strategic?"

This Is Strategy by Seth Godin dares to put words to how to do strategy.

--

📺 Click to watch on YouTube 

📹 Recorded on October 14th, 2025

--

In this book review, I cover Seth's newest book (and maybe worst-written one).

It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.

In the episode, I share:

• An overview of What Is Strategy
• A few caveats 
• 5 insights/learnings 
• 3 reflection questions

With AI, strategic thinking has never been more critical.

This book has some of the answers on how to get better.

Enjoy the episode :)

Let me know what book you want covered next 👇

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📹 Recorded on July 11th, 2025.

Meet Yune Wen Chia 👋

If you want to understand marketing better, he's your guy

While only having 7 years of marketing experience, he gets it both theoretically and tactually

Yune and I met over a LinkedIn post on my reflections on being a moderator

Yune's organization was putting on an event and was also moderating

Connecting over our lessons led me to think:

Yune gets it. Why not have him on the show?

Well, here he is and our conversation.

I hope you enjoy :)

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And to be honest, this episode shouldn't be

I connected with Christine on LinkedIn and then met her for coffee

After chatting, I realized she knew a good amount about marketing

She spent six years as a Paralegal for Brown County

And is now an executive assistant at NWTC for the last 3 years

While also launching her consultancy, Abundant Life Masterplan

I loved her takes on target audience, branding, and life

I hope you enjoy :)

📺 Click to watch on YouTube
📹 Recorded on June 13th, 2025

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If you want to master content, you need to listen to her

She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly

I love her grounded takes on marketing, content, and especially AI

I hope you enjoy :)

📺 Click to watch on YouTube 

📹 Recorded on May 23rd, 2025

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If you want to master founder-led marketing on LinkedIn, he’s your guy

An engineer with a Master of Science turned marketer/entrepreneur

He has some of the most distilled and nuanced takes on content and founder-led marketing

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on May 16th, 2025

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An owned media channel consultant

Who knows his stuff when it comes to content, owned media, and social

He shares some contrarian takes that I couldn't stop nodding to

Another LinkedIn connection that turned into a great episode

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on May 2nd, 2025

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📹 Recorded on April 18th, 2025

As the first installment of Friends of On Marketing comes to an end

I want to touch on something:

Not all past guests are (or will become) friends

It's the sad reality of business

Sometimes it's transactional or can only be personable for a little bit

Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)

Or they simply don't want to run it back (for a plethora of reasons)

And then there are the few who are friends before or become friends after

And the rare few who continue glowing up but stay grounded and remain a friend

Hiba is one of the rare few

She's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)

But beyond that, she's a genuine human who is always trying to help

In this episode, she opens up about her career journey and why there is so much more than work

Enjoy the episode :)

🗂️ Hiba is from Season 1, Episode 22

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A true expert in AI and how to apply it to our work

He's one of the few voices I listen to in the AI space

He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on March 14th, 2025

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Few know how to day trade it

📺 Click to watch on YouTube

📹 Recorded on April 15th, 2025

In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee

This isn't a hype piece (book)

It's a reality check for marketers trying to keep up with where attention is moving

In the episode, I share:

• A quick overview of Day Trading Attention
• A few caveats (because not all of it lands)
• 5 insights worth bookmarking
• 3 reflection questions to sharpen your strategy

Whether you love Gary or eye-roll at his grindset gospel

There's a nugget in this book to improve your marketing

Enjoy the episode :)

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📹 Recorded on February 28th, 2025

Meet Vivek Shankar 👋

A content strategist and content writer

Who I met through an initial disagreement

On when/how we should use AI when writing

(which we cover in this episode!)

Enjoy the conversation :)

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📹 Recorded on February 21st, 2025

Marketers need more friends in sales

And I think the same is true for salespeople

If they want to be more effective

That’s why for today's Friends episode:

I have Mitch from the sales world

And Timothy from marketing

Where we chat all things sales, marketing, AI, and the one thing they are most proud of

Enjoy the episode :)

🗂️ Mitch is from Season 3, Episode 8

🗂️ Timothy is from Season 2, Episode 6

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📹 Recorded on February 20th, 2025

Meet Shannon (Sweeny) Curran 👋

A fractional CMO and advisor

With a killer track record in marketing, brand, and content

And she's also a genuine human who is willing to share her wisdom

Enjoy the episode :)

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📹 Recorded on February 14th, 2025

The only reasonable excuse for (almost) releasing this late:  

Being a dad  

Which is meta, as this episode is all about fatherhood  

And DTC, paid ads, and AI

Enjoy the episode :)

🗂️ Matt is from Season 3, Episode 1

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📹 Recorded on February 17th, 2025

Meet Lashay Lewis 👋

Queen of BOFU (bottom of the funnel) content

She spent a decade as an in-house content strategist

Then, she decided to do her own thing with Authority Plug

Lashay gets content, and she shares plenty of gems in this convo

Enjoy the episode :)

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📹 Recorded on February 14th, 2025

From SEO ranches to getting fired by a friend to then building a 6-figure agency

Diandra tells it all in this episode

And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for

If you want to up your content/SEO game, this episode is for YOU

🗂️ Diandra is from Season 3, Episode 2

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📹 Recorded on February 12th, 2025

What can we learn from a 1999 marketing book?

Surprisingly, a lot

Especially when it’s Seth Godin’s Permission Marketing

In this new format, I share:

- An overview of the book

- Caveats on what isn’t applicable

- 5 insights still relevant today

- 3 questions to ask to apply insights 

Let me know if you like “book reviews”

And I’ll do more in the future!

Enjoy the episode :)

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📹 Recorded on January 17th, 2025

Meet Neil Stoneman 👋

The Director of Content Performance at Velocity Partners

A kick-ass B2B marketing agency where he's worked for the last 16 years

I've followed Velocity and Neil's work since starting in marketing

If it's not clear yet, Neil brings with him earned expertise and experiences

And he shares all his wisdom in this episode

Enjoy our conversation!

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"If you want to eat, you must learn to hunt."

With a career in sales, Derek knows how to hunt

And he knows a lot about marketing

AND and he brings much contrarian advice

Sit back and enjoy this episode

📹 Recorded on January 22, 2025

🗂️ Derek is from Season 1, Episode 4

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Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.

Yes, the basketball team. Where he's worked for 6+ years.

Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.

Enjoy our conversation!

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What happens when you chat with two marketers

About ANYTHING but marketing?

Awesomeness – like talking about Taylor Swift and parenting tips

Here's what else we dive into:

– Their unique take on "good enough" and when to ship

– How Trish uses vulnerability to build team trust

– Why Tom embraces mistakes as a growth driver

– Small habits they've adopted to improve focus and health

– And lessons learned from managing feedback

📹 Tom is from Season 2, Episode 3

📹 Trish is from Season 2, Episode 8

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A special On Marketing episode with only ME!

In this episode, I share:

- 7 marketing predictions for 2025

- 5 reflections on 2024

- 3 lessons as a new father

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This is a special New Year edition 🥂

With my close friend Tommy, who does SEO for SocialSurge.

In this episode, Tommy touches on:

1. His reflection on 2024
2. What growth looks like today for him
3. Two awesome vacations
4. SEO in 2025
5. And much more!

(Tommy is from Season 2, Episode 2)

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That's Kathryn ''Katy" Severance.

She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc.

She is skilled in social media, email, and content.

I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance.

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Making the complex simple (or digestible)

Is what Victoria is gifted at

I connected with Victoria over 4 years ago on LinkedIn

Since then, I've learned much from her on content marketing and now messaging/positioning

In this episode, Victoria and I touch on:

1. Why she is obsessed with messaging for SaaS companies
2. The strategy behind her website 
3. Content distribution strategy
4. Her favorite author
5. And the potential of Web3

(Victoria is from Season 1, Episode 2)

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

That's Joe Daniels.

A former Head of Content and Creative turned Founder of the agency Left Field.

He helps B2B companies escape category conformity with POV-led positioning and messaging.

Joe's a wise man, and I was grateful for his contrarian takes.

// GUEST LINKS //

Joe's LinkedIn

Leftfield website

// CONNECT //

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yM

Bridget and Sara's energy is TANGIBLE.

I first came across their work when working in SaaS.

Bridget did content marketing for G2, and Sara was a growth marketer for Drift.

It was a dream to have them on Season 1. 

And I'm honored to have them return for a juicy Friends Episode!

In this episode, Bridget and Sara touch on:

1. Focusing on marketing fundamentals like customer research and writing, not just the latest trends.
2. Challenges of maintaining community and identity in remote work, and benefits of local involvement.
3. Value of being introspective and finding fulfilling hobbies, not just following the crowd.

(Bridget is from Season 1, Episode 14 & Sara is from Season 1, Episode 19)

// GUEST LINKS //

Bridget's LinkedIn

Sara's LinkedIn 

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9ac

Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding).

I got coffee with Ashely months ago to chat about social media marketing

In this convo, we go beyond social:

To discuss marketing's role today and into the future.

// GUEST LINKS //

Ashley's LinkedIn

Ashely's website

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Join my newsletter to receive extra insights

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xY

Nick Gedda is a fractional CMO turned art dealer.

And now a marketing lifecycle manager.

In this episode, Nick shares:

1. The importance of listening to your body
2. The benefits of daily creative practice and skill-building
3. Embracing the unknown and staying open to unexpected opportunities

(Nick is from Season 1, Episode 1)

// GUEST LINKS //

Nick's LinkedIn

Nick's website (Art)

// CONNECT //

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📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atg

Joel is the previous cofounder of Case Study Buddy. 

A true master of effective case studies.

But deeper than that, he has a clarity about marketing that is rare.

Joel's answers to this show's two main questions:

(1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.

(2) The purpose of life is to serve and make the path easier for others rather than just pursue personal achievements.

// GUEST LINKS //

Joel's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Join my newsletter to receive extra insights

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9U

A former Head of Marketing turned Mental Health and Executive Coach.

Marcella Chamorro's unique journey offers plenty of wisdom.

A few ideas she shares:

1. Balancing work performance and personal well-being
2. Integrating inner work and outer work
3. The importance of soft skills in the future workplace

(Marcella is from Season 1, Episode 24)

// GUEST LINKS //

Marcella's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALk

The end of Season 3 is here...

BUT, it's only the beginning.

In this episode, I share:

- Where we've been (past seasons)

– Where we're going (the next season)

– A novel idea for future seasons

– AND 3 tips for modern marketers

I hope to see you back for the next season starting on Nov 10, 2024.

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKY

What can a designer turned nonprofit marketer teach us about marketing?

A LOT.

Kaelyn shares so much practical marketing wisdom throughout this episode.

Two main ideas she shares:

(1) Why you need to be clear on WHO you're reaching

(2) A metaphor of road design and communication to improve your marketing

// GUEST LINKS //

Kaelyn's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljI

Think of something in marketing that writing doesn’t touch…I’ll wait.

Videos have scripts.
Designs tie to concepts. 
Speaking requires an outline.

Words underpin everything in marketing.

This means your ability to generate words is vital to marketing’s success.

Which is why my challenge in this episode is to write daily for 15 minutes.

Can you do it?

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g

"You haven't earned the right to my attention; get to the point." 

Learn how that advice shaped Anna's approach to marketing. 

Here's a few more things Anna shares:

• The art of being brief without sacrificing your message
• How to balance confidence with curiosity in marketing
• Why kindness could be our most powerful skill

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc

Great marketers think like business strategists.

They aim to understand the market and tilt their company's offering to resonate better.

They focus on the higher aims rather than maximizing efficiency (deliverables).

Isaac Holmgren is a wise marketer who gets it.

In this episode, he gives a master class on marketing strategy.

He's a few things he shares:

• Marketing is more than just promotion
• Marketers need practical skills (interviewing), not just empathy
• The best marketers are business strategists
• Efficiency shouldn't be the end goal—Focus on what's effective
• Taking naps is a great way to improve productivity and focus

// GUEST LINKS //

Isaac's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/ZD-qcV16Ddc

What if I attended an event

Only asked a few questions

And then recorded my commentary over it?

This is that. With my dear friends Thomas and Eric from SocialSurge.

A Behind the Scenes event on SEO with my contrarian takes.

// GUEST LINKS //

Eric's LinkedIn

Thomas's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCE

Most marketers focus on the lower aims.

Traffic. Likes. Followers.

Yet fail to grasp the higher aims.

Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.

And how to build a holistic marketing strategy.

What else does he touch on:

• How marketing's job is to drive revenue
• How the customer journey isn't linear but still is helpful
• Why hacks don't work and why you should focus on sustainable revenue generation
• And finally, to think from the perspective of others and to take care of yourself to take care of others

// GUEST LINKS //

Mitch's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/0hJo3tcwlss

Most ads feel like ads.

Which contributes to them not "working."

So, how do you make ads that work?

Focus on the creative (or content).

And listen to what today's guest, Sophia Roamer, has to say on paid ads and content.

Why should you listen?

• Improve the effectiveness of your paid ads
• Create content that resonates
• Dominate social in an authentic way

// GUEST LINKS //

Sophia's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/kmnFhTIqDLc

Marketers DON'T have all the answers.

😱

Some of the best marketing insights come from OUTSIDE marketing.

They see differently than us (marketers).

Parthi Loganathan is a prime example of this.

With a background in software engineering, he's now forced to understand marketing as a founder.

Which makes his insights pragmatic and actionable.

Why should you listen?

• Learn how to make LinkedIn an acquisition channel
• Understand why the best marketing doesn't scale
• Improve your marketing by looking at history

// GUEST LINKS //

Parthi's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/i3r4e3Isf4Q

Most brands fail on social.

And with content.

Should I keep going?

So, what causes brands to miss with social and content?

Amber Rhodes has the answers.

Spoiler: It's about building mini-creators for your brand vs having ONE face. 

And focusing on collaboration.

// GUEST LINKS //

Amber's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/xLUmB1H09Q8

SEO is dead.

No…it’s just evolving.

Or, maybe it never changed?

Today, I speak with Jacob Statler, who gives a clear outlook on the future of SEO/content.

Spoiler: FOCUS ON WRITING FOR HUMANS.

// GUEST LINKS //

Jacob's LinkedIn

Jacob's Blog

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQ

It's 2008.

You're the social media manager for a medium-sized business (if that was even a thing). 

The top three platforms were:
1) Blogger
2) MySpace
3) Facebook

These platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video came later.

I don't need to convince you; today is different. Waaaay different.

Now, one skill set doesn't do it.

You need to be good at:
– Video
– Audio
– Photo(graphy)
– Digital writing

This makes my advice applicable to 80% of marketing teams that don't have all those skill sets: 

Focus on ONE channel.

In episode 3 of season 3, I share:
– The evolution of social media
– A simple strategy to focus on one channel
– Ways to dominate one channel
– Three signals it's time to branch out (switch) platforms
– (Bonus) NEW idea on defining who you want to be known by
– And answer the questions you asked on my LinkedIn post (TY!)

// CONNECT //

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📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA

What do ALL marketers have in common?

We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work.

Diandra has mastered getting and holding attention. 

She also shares her secrets on creating content that gets attention and drives growth.

Because that's what marketing is for: to drive organizational growth.

// GUEST LINKS //

Diandra's LinkedIn

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk

Watch this episode on YouTube 👉 https://youtu.be/RXmDO5l4lOw

I can't believe Season 3 is here. 

I'd laugh if you told me when I recorded my first episode on February 16, 2022 (w/ Nick Gedda) that I'd still be going.

But here we are. Episode 1 begins with a local Green Bay marketer, Matt Froehlich.

I think there are two ingredients to good marketing guidance:

1. No BS (call a spade a s"ade)
2. From a practitioner (someone who's "done it")

Matt checks both boxes. 

Here's one takeaway I hope you get: Document your ideas and find channels (podcasts) to share them.

For people and companies.

// GUEST LINKS //

Matt's LinkedIn

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/h4BBD58VMr8

What is marketing?

It's the first question I ask on every episode of my podcast. 

I've never had to answer it...Until now.

In this episode, I discuss:

• Why I believe definitions matter (in marketing)
• My definition of marketing
• What's next (Season 3 spoilers!)

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/_Gfh-4_5j7Y

Lia Zneimer knows her stuff when it comes to social and brand.

One of the smartest I've spoken with on these topics.

The notes from this episode alone equal four note cards. It's that good.

She's the VP of Marketing at Teal. Before that, she ran the social media team at WeWork and started The MarketHer, a newsletter to help women find roles in marketing.

Here are a few insights from our conversation:

• Marketing = Getting the customer to care about the "why" behind your product
• No one skill set works for all social platforms. Different skills work for different platforms
• One constant with social media: People want to be heard
• Brand strategy = how you make people feel
• Social is an afterthought for many businesses. Have a social-first approach 

// GUEST LINKS //

Lia's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/orlfOlj1a1E

What happens when you combine solid design with compelling content?

Great marketing.

Without one or the other, your marketing will fall flat. That's why I'm excited to geek out on design and marketing in this episode with Jeremy Allen.

Jeremy is a design veteran. He's run his own branding business for four years and has held creative and art director roles for the last twenty-plus years.

In our conversation, we explore:

(1) Human Connection in Marketing

(2) The Power of Storytelling

(3) Significance of Design in Brand Identity

(4) Adaptation to Evolving Marketing Trends

(5) Personal Growth through Continuous Learning

// GUEST LINKS //

Jeremy's LinkedIn

Jeremy's Podcast (Big Branding Small Business)

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM

It's 2050.

The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.

And my question is, are you ready (and how will you get ready)?

That's what today's solo pod is all about:

1. Where AI is going
2. The old way of marketing
3. How AI will change marketing
4. What you can do about it
5. My five AI promises 

// CONNECT //

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM

The best marketing creates positive change.

When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.

Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.

While this was my first time having TWO guests on, it went waaay better than planned.

In our conversation, we discuss:

(1) How understanding your audience and context is crucial for effective marketing and communication.

(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships. 

(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.

(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.  

(5) The importance of pursuing hobbies and interests outside of work

// GUEST LINKS //

Timber's LinkedIn

Andy's LinkedIn

Appleton's Engaged Podcast

The Kosh Podcast

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.